Communication in Nokia

Ahmed Hesham Aly 19104434

Mohamed yasser aly 19105642

Donia ashraf 18106425

Ahmed ayman ahmed 18204044

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Content :
(problem statement ,Research objective,Research questions)………………………....page
2

Literature review………………...page 3 ,4

Theoretical framework………...page 5

Research design………………….page 6,7

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Problem statement:
Investigating the factors creating dysfunction communication within the service
chain of nokia.
Research objective:
● To determine the factors creating dysfunction communication in nokia.
● To prevent misunderstanding and conflicts.
● To improve customer service.
● To promote creativity and innovation.
● To be more updated by new technology.

Research questions:

● What are the factors affecting communication?

● How does communication affect the relationship between the company and the
customers?
● What are the effective consequences of dysfunctional communication?
● What are the factors that decrease misunderstanding and conflicts?
● What is the impact of communication on an employee's creativity and
innovation?
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How Nokia failed to nail the Smartphone market:

In the early days of Nokia Corporation its business used to be rubber, paper and Cable
Company then they transformed their business to mobile handsets and
telecommunication infrastructure, and their business thrived in the 1990s and 2000s
and it became one of the largest mobile phones companies in the world.Nokia's struggle
to find a long-term strategy for the Smartphone market. The findings are based on a
review of Nokia's history, particularly how the company dealt with the introduction of
new, more or less smart handsets, as well as interviews with Nokia executives and data
on mobile phone usage.

In 2002 Nokia was the first European company to introduce the first phone with a built in
camera. Therefore Until 2007 they kept a strong position in the market by having 80% of
the market share in the smartphone market. Starting from the 2010s they had many
failures and the market share of the company in the smartphone market started to drop
and that was due to the weak position of Nokia in the technological system.Based on
value-based leadership and management, the company was restructured and a cultural
shift was achieved. Nokia's core values were trust, loyalty, and commitment, with
employees having a lot of freedom and taking on a lot of responsibility. Nokia is a
company that has a clear focus on mobile phones and telecommunications and is
looking for organic growth.

Nokia did not succeed to maintain a dominant position in the mobile (smart) phone
market.Nokia's leadership is partially to blame for the company's inability to transform
strategic insights into actionable strategies in the areas of disruptive technologies,
technical know-how and capabilities, and platform know-how. It had to be redesigned
and processes had to be managed but it focuses on technical integration and
excellence while the market and eco-systems shifted towards service, Internet and
information providers.

Bouwman, Harry et al. How Nokia failed to nail the Smartphone market

EFFECTS OF ORGANIZATIONAL COMMUNICATION ON EMPLOYEE MOTIVATION

IN NOKIA:

Many organisations disregard communication as a critical component of management,

resulting in the use of ineffective communication techniques, delayed communication,
miscommunication, and, in some cases, a complete lack of communication.The way the
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organization communicates with its employees is reflected in morale, motivation and

performance of the employees.

There are three types of participation,the first one is representative participation, which
means employees serving on boards, or some other formal representation in which
employees are able to express their views. The second one is consultative, which is
similar to representative in that employees can make inputs into the work process, but
not through formal means like boards.the last one is substantive participation means
employees are more likely to have control over the work process and a direct impact on
their working lives.Profits were reduced in a participatory environment where
information was communicated back to management because the increased number of
decision makers increased monitoring costs and thus inefficiencies.It claims that
participatory programmes can improve a company's performance. This is the case when
employees have more job knowledge than management and can either act on this
information directly or efficiently convey it back to management.Bad communication can
easily cause misunderstanding between employees and can also cause conflicts, and
these things can destroy any company. Therefore the 7c’s of communication are very
important to be learned and used while communicating with others in your workplace.
The variables of the 7c’s of communication are that the conversation must be complete,
concise, clear, correct, concrete which means being clear and particular, courteous
message implies taking into consideration both viewpoints as well as feelings of the
receiver of the message, Coherent. By using the 7c’s while having a conversation it
makes the communication more effective and won’t cause any misunderstanding or
conflicts between the two sides.

Dr. Petronilla Mathooko : A CASE STUDY OF NOKIA SIEMENS NETWORKS KENYA

To sum up everything that has been stated so far, that the involvement of employees in
the decision making can affect the employee’s motivation, makes individuals sense of
belongingness, it can also help to make them feel more responsible for the wellbeing
and the success of the company and improving their morale. In Nokia networks Kenya
we give the employees the responsibility over the work process and being able to
control their own working life and that can be very useful for the company. We also
discussed the 7c’s of communication which can affect the employee’s motivation at
Nokia networks Kenya.
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Theoretical framework:

● Dependent variable:

Nokia concerns that communication has a huge impact on an organization's success.

● Independent variables:

Research studies indicate that If you want to improve communication , you should
motivate your employees more and be more updated with new technologies to increase
their performance and that will help the organization to succeed.

Hypothesis:

Nokia didn't upgrade themselves with the current market trends resulting in the loss of
the customer base and getting out of the market which other key players make use of.
Slowly the sales of products of nokia went down which resulted in the loss of the
revenue.
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Research design :

Purpose of the study:

The research purpose is a causal study because we are trying to discover how
Nokia’s Communication can affect the company’s success.

Extent of research interference:

The extent of our interference will be minimal interference. Our research will be a
correctional study because we won’t be experimenting and we will have a normal flow of
work.

Study setting

It is a field study because There is many factors in the daily routine affecting on
communication such as decisions we make , how managers interact and motivate their
employees affect also in their performance ,they still working with the old systems and
executives were afraid to acknowledge the inferiority of symbian nokia’s operating
system Instead of allocating resources to the achievement of long-term goals such as
developing a new operating system, Nokia management decided to develop new phone
devices for short-term market demands.

Research strategy :

Observation

The organisational fear was grounded in a culture of temperamental leaders and

frightened middle managers.The middle management was scared of telling the truth
because they feared being fired , the fear was leading to the communication gap
between the managers, leaders and peers, and this was affecting nokia to take any new
route of technology.

Case study

The managerial issue as evident in the case of Nokia suggests that the management
has not been able to introduce the right smartphones in the market that can compete
with Apple and Samsung. The managerial problems as faced by Nokia is also clearly
evident from the fact that Nokia has actually developed few products and designs, but
the managers within the company failed to introduce them into the market on time. This
is the major strategic blunder on the part of management of the company. Further, its
inability to compete with the iPhone has resulted into the shift in its focus from
smartphones to its basic phones. This is the major contributing managerial problem
which led to the problem of declining market share of Nokia.

Population :
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As of 31 March 2021 it has a population of 34,525 and it is one of the fastest growing
cities in the area; today.

longitudinal TIME Horizon:

Our research design is an in-depth, longitudinal case study of Nokia and its response to
mobile Internet between the late 1990s and the mid-2010s. We show that Nokia
diligently analyzed the competitive dynamics of other industries, such as the personal
computer industry, that had already been affected by the same technological
discontinuities and used the lessons from these industries to anticipate future
competition