Product Description

WORKSHEET 9

Name : ELIXA ANYA L. HERNANDEZ Date : APRIL 29, 2021

Section: 12 - ICT Instructor: MR. JAMIL D. GALANGGA

PRACTICE:
A. Direction: Describe the product description of the following products:

1. Dunkin Donuts

Design The design of the packages is simple, a pink and orange combination. But the
package is predominantly white. The brand's first design was complicated. Then it
was replaced by a much simpler version that made Dunkin Donuts a real success.
Today, most people are well aware of the environmental impact of waste packaging
options. Dunkin Donuts’ goal is to further integrate sustainability into its strategy,
including recycled packaging which can be composted after use. Dunkin Donuts
shows that companies that make the effort have appealing, sustainable, cost-
effective packaging available.

Product Colors The classic colours of the Dunkin Donuts pink and orange brand are always on
display. Dunkin' Donuts adopted the warm coffee orange color for their logo while
retaining the pink doughnut glaze color (their previous brand color). The pink color
used at the time was too bright for today's eyes, but it was rather attractive at the
time. Pink is a color that appeals to women in particular. Although the pink color
was doing well, there was no representation of the coffee in the design. To ensure
this representation, Dunkin' Donuts used orange in their logo in the 1970s to reflect
warm coffee. This contrasting color scheme has remained with them ever since,
being an essential part of all of their potential packaging. Many consumers are
drawn to these colors. The use of pink and orange on a white backdrop produces a
cheerful, positive atmosphere.

Product Quality Dunkin Donuts has a wide range of products in a variety of flavors. Drinks, donuts,
munchkins, and many other items are available. Dunkin' Donuts sells 31 different
styles of doughnuts, including frosted, glazed, and powered doughnuts. Munchkins,
also known as doughnut holes, are available in nine different flavors. There are also
products such as Coffee Rolls and Éclair, which are classified as Fancies, and DD
 provides a range of 9 items. But what makes Dunkin' Donuts so great? High-quality
ingredients. Everything in Dunkin' Donuts is made from the finest ingredients. The
frosting's colors are all natural, extracted from fruit and vegetables. Chocolate glaze
is made only with cocoa powder and sugar. Furthermore, everything is delicious.
The company employs quality management testing specialists who taste
approximately 200 cups of coffee each day to ensure that the coffee meets the
chain's requirements.

Product Warranty Dunkin' does not guarantee that any of the DD Services will be stable,
uninterrupted, or error-free, or that defects will be fixed even if Dunkin' is aware of
them. However, if a mistake occurs, the brand accepts customer complaints. They
have hotlines and social media pages where customers can direct their feedback
and concerns. Furthermore, Dunkin' Donuts has a money-back guarantee. There is
usually a best before or expiration date that shows how many days the product can
still be consumed.

2. Tropicana Juice

Design To make shopper selection as effective as possible, the packaging information is logically
constructed. The emphasis is on the brand first, the type second, and the details third.
Product differences can easily be seen at a glance. If anyone wants Orange Pineapple in a
sea of cartons if they have it before they would have already seen from a distance the big
purple block. Otherwise, it is much more likely that the great juicy pieces of pineapple
around the orange would attract people's eyes. And if everything else fails, the printed
labels would help. This style emphasizes the importance of user-friendliness. The
logotype's smooth bends and curvatures suggest the product's natural existence. Letter-
spaced small caps indicate superior premium quality. Clean, capitalized sans-serifs look
professional. Font size variations are carefully chosen and implemented consistently.

Product Colors The main Tropicana logo's green and orange color scheme reflects the company's
ideology of using only natural ingredients. This color scheme appears welcoming and
evokes a sense of dependability and trustworthiness. Deep, saturated oranges and rich
greens stimulate the appetite, invoke fitness, and are reminiscent of nature. The box itself
seems to be edible. Various colors and photographs are used to distinguish the various
items.

Product Quality Tropicana claims that their product is 100% juice. The functional advantage is clearly
stated on the packaging, and this acts as a helpful guide for customers to pick up what
they need, whether it's calcium, iron, or vitamins. The strategy of selling a juice based on
functional benefits rather than fruit varieties provides customers with a compelling
argument to choose the juice over rival products. Another benefit of drinking fruit juice is
that nutrients are more bioavailable. However, there are some disadvantages to drinking
Tropicana juice regularly. According to researches, drinking orange juice isn't as nutritious
as eating whole oranges because the juicing process destroys the fruit's nutrients and
causes fiber loss. But it still clear that Tropicana juices do provide many health benefits to
us. There wide range of products have been a huge advantage for the consumers, as they
 can choose the flavor that suit their taste, which is also an advantage for the company.

Product Warranty If the product does not work as defined or intended, it will be replaced. The expiration
date is printed on the packaging to inform customers if the product is still edible. The
expiration date is also a discreet way of informing customers that if they eat the product
after the expiration date, the manufacturer would not be liable for any losses they may
suffer. Tropicana also has a money - back guarantee or a full refund if the product does
not meet the requirements.

3.Choco Mucho

Design ChocoMucho's packaging was beautifully designed by the company that

produced it. This product stands out at first glance. It is easily readable due to
its large logo on the front. The inclusion of a picture of the actual goods
enhances its appeal. It allows consumers to see how tasty the product is.
Already, the product packaging is enticing, appealing, and mouth-watering. The
colors are very sophisticated and tempting. It's available in five different
flavors. Because of the image and the color, these flavors are easily
distinguishable. If that wasn't enough, it even has the flavor mark below the
logo. The product is easy to use. It opens quickly, just like a piece of paper.

Product Colors It comes in five different flavors, each with its own color scheme. Violet is the
color given to the classic milk chocolate flavor. The milk chocolate and peanut
butter taste is in the yellow mustard packaging. The color blue is accentuated
by the white chocolate. The dark chocolate flavor is accompanied by a red
maroon hue. Finally, the dark brown color is applied to the white chocolate
with chocolate cookie base. All of these items have a matte finish.

Product Quality Choco Mucho is a crunchy wafer with rich caramel, rice crispies, and milk
chocolate encasing. Deliciously flavorful, crunchy, crispy, and chewy. This is a
truly delectable treat for everyone, particularly those who enjoy eating
chocolates . This is worth buying for a bar of chocolate that can please our
tongue with its great sweetness and bitterness. It is, without a doubt, the ideal
snack delight. Imported chocolates can be compared to this. In fact, when
people saw this on show in the supermarket, they assumed it was a brand
manufactured in the United States. Rebisco is the manufacturer, and believe it
or not, this is produced entirely in the Philippines. It's hard to believe it's
available at such a cheap, affordable price because it has such good taste.

Product Warranty If the product does not perform as expected or as specified, it will be replaced.
The expiration date is written on the packaging to let consumers know if the
food is still edible. The expiration date is also a subtle way of telling consumers
that if they use the product after the expiration date, the manufacturer would
not be responsible for any damages they may incur. the manufacturer also
offers a money-back guarantee or a complete refund if the product fails to
meet the specifications. If there are complaints, they can reach out through
various social media platforms.
B. Assessment
Develop a product description with satisfying features.
Design The company’s mission is to provide high-quality products while still maintaining
eco-friendly items. The packaging will be made of recyclable materials. Instead
of using plastic, we would make the packaging with enhanced paper material.
We would also use, carton boards and reusable eco-bags for the overall
presentation of the product. The design concept of the packaging is to be
minimalistic as possible, but without leaving out the factors and information that
would stimulate the appeal of the product to the customer. As seen above, the
design is comprised of simple fonts and graphics. The front contains the
company name, the type of coffee, and the weight of the product. An image of
the icon for a certain coffee line is also present. As of now, there are two lines of
product, the ORIGINAL and the SPECIALS. The original line is the first-ever type
of coffee that the company has created. The second line is the specials. The
coffees under the species are the second batch of coffee created by the
company. The specials are composed of Classic, Serendipity, and Ethiopia. All
products come in three sizes, namely, 0.25 KG, 0.35 KG, and 0.5 KG. On the left
side of the packaging, the product facts can be seen, as well as the product’s
tagline. On the right side is the steps on how to use the product, the storage
 instructions, and the special barcode of the product. The barcode is in the shape
of a coffee cup, a man fishing, and a lot more variety of barcodes. The backside
of the packaging, indicates the nutrition facts, the manufacturers’ information,
and contact number. The company also plans to launch a limited edition product
that used paintings inspired by great artists and as well as paintings and arts by
local artists as the design of the product. Of course, a legal contract will be made
to avoid plagiarism. With the huge variety of product design, it will surely
delectable for the customers.

Our coffee is made to be the source of comfort for the people. Once they take a
sip, they will be brought to a calm place in their mind.

Product Colors As mentioned there are two lines of products. In the ORIGINAL line, the
variations of the colors blue, red, and yellow are used. Specifically, the colors are
Catalina blue, cinnabar, and tangerine yellow. In its meaning, blue is associated
with intelligence, calmness, logic, and thoughtfulness. Blue is a soothing color
that evokes deep thoughts and encourages thinking. Similarly, when drinking
coffee, the feelings associated with the color blue is often what people feel. In
this context, the feelings associated with red can also be compared to what
people feel when drinking coffee. Like red, people feel confident, and
courageous after drinking some coffee. It also drives their action like fuel to do
more work. On one hand, yellow stands for freshness, happiness, positivity,
clarity, energy, optimism, and enlightenment, to which we can certainly fee
when drinking coffee. In the second line, the SPECIALS, we add more variety of
colors, which are green for Serendipity, a light shade of red for Ethiopia, and a
light shade of brown for Classic. Of course, the brown tone represents the color
of the coffee. Green, the color of life, renewal, nature, and energy, is associated
with meanings of growth, harmony, freshness, safety, fertility, and environment.

Product Quality Our Quality Management System is the tool that we use globally to ensure food
protection, quality standards enforcement, and to build value for customers.
Independent certification bodies inspect and verify our internal Quality
Management System to ensure compliance with internal standards, ISO norms,
rules, and regulatory requirements. The Quality Management System ensures
that we continue to have access to high-quality raw materials. It also allows
farmers to safeguard or even raise their profits . The system contributes to the
resolution of critical global environmental and social problems. We ensure
product protection and complete enforcement by adhering to our policies,
principles, and standards in full transparency. We ensure and improve choice
and continuity to delight individuals and families by valuing what they value and
providing goods and services that consistently meet or exceed their standards.
We aim for zero defects and zero waste by continuously searching for ways to
apply our quality improvement strategy to gain a competitive edge.

Product Warranty Our global customer services organization makes sure that all user inquiries,
questions or concerns can be answered immediately. All Mi-Ki products' labels
invite our customers to speak with Nestlé and give our address or telephone
number.
C. TIME TO REFLECT:
Directions: Reflect on the learning that you gained in this lesson by completing the chart
below.

I honestly don’t have any thoughts prior to the discussion. But I do know that there is still a lot to
learn when it comes to business. Even if I have already learned a lot of concepts when it comes to
establishing a business, it is only a portion of the whole knowledge. Fortunately, we have the
subject Entrepreneurship, which will help uncover the facts or misconceptions about establishing a
business. Thanks to Sir Jamill, my knowledge have increase and I learned a lot once again.

I learned that product description is not only the definition of a product, it is the product itself.
Product description explains what the product is and why it is worth buying. This product
description aims to provide valuable information to consumers on the characteristics and features
of the product. When done correctly, it will provide the product with features and advantages that
will influence a potential buyer. Product descriptions will also help a business differentiate their
product from rivals by informing consumers of what their product offers that others do not.

It is comprised of four concepts, the design, the product color, the quality, and the product
warranty. Understanding the end-user client, or the person for whom the product is being
designed, is critical to effective product design. Product designers use empathy and understanding
of their prospective consumers' preferences, attitudes, frustrations, desires, and wishes to solve
real issues for everyday people. This involves the packaging design. Packaging is the unseen
salesperson. Packaging is the final point of contact between brands and customers during the
buying decision process. Its design and content are critical to the brand because they can affect the
consumer's last-minute decision. Customers have an emotional connection to the appearance of
the product and brand they admire and purchased. This is where product color also comes in. In
branding and Marketing, Color is very important since the first customer impressions are focused
on this. Furthermore, color is the secret to a company's positive identity. Next is the product
quality. These are the features and characteristics of the product. This is the measure to which can
meet the customer’s needs and wants. A good product is those without defects and thus satisfies
the customer. If consumers find a product they have trust, they return, buy it again and
recommend the product or service for others, leading to an increase in sales. The most important
factor to consumers will continue to be the production of quality goods. The last one is the product
warranty. Product warranty is the consumer's assurance of quality and compensation offered by
the product manufacturer to the consumer if the product is not as promised. Warranties usually
contain exceptions that limit the responsibilities of a producer.

Business is all about trust, just like in our everyday life. In this context, we can say that we are the
product of our own life. Even though we don’t necessarily advertise ourselves, there are factors
that contribute to the reason why certain people trust us. Don’t judge the book by its cover they
say. But we cannot deny the fact that people often based their perception on how we look or how
we dress. But it can sometimes not the case. Some people, some customers don’t care about the
look, what they care about is the quality or the characteristics.