Global Software 100

Global 100 Software Leaders Key players & market trends
www.pwc.com/globalsoftware100
Global 100
Software
Leaders
Key players
& market trends
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About
To learn more
The interviews
In addition to its quantitative findings, this report also includes
insight from interviews with 23 software company executives.
We thank all of them for their contributions.
Adobe ESI group NetSuite Symantec

Rob Tarkoff, Senior Alain de Rouvray, Jim McGeever, COO James Beer, CFO
Vice President, CEO
General Manager of Neusoft Temenos
Digital Enterprise Infosys Liu Jiren, CEO Andreas Andreades,
Solutions Group S. Gopalakrishnan, CEO
CEO Sage Group
Berger-Levrault David Clayton, VMware
Pierre-Marie Kingdee Group Director Shekar Ayyar,
Lehucher, CEO Duke Chen, CFO of Strategy & Head of Strategy
Acquisition
BMC Software Linedata Wipro
Bob Beauchamp, Anvaraly Jiva, CEO SAP AG Sanjay Gupta,
CEO Jim Hagemann Senior Vice President
Microsoft Snabe, co-CEO
Cegid Group Jean Philippe
Patrick Bertrand, Courtois, Software AG
CEO President, Microsoft Karl-Heinz Steibich,
International CEO
Citrix Systems, Inc.
Harry Labana, Mimecast Sybase
Vice President & CTO Peter Bauer, CEO Dr. Raj Nathan,
Executive Vice
Dassault Systèmes MindTree President
Bernard Charlès, Krishnakumar
CEO Natarajan, CEO
2 Global 100 Software Leaders December 2010

These trends are causing software
Welcome companies to rethink their business model,
collaborate more closely than ever before,
and focus even more sharply on what their
customers want.
As the technology industry shifts its focus We are honoured to present this edition
away from the downturn to revenue of Global 100 Software Leaders, a unique
growth, companies are turning their initiative of PwC and leading software
attention to how best to take advantage associations. This report not only provides
of the plethora of changes brought on by a look at the world’s leading software
innovation and technology advances. companies, but also offers a snapshot of
Three developing trends are transforming the present state of the industry. More
not only the software industry, but the way importantly, it highlights the thoughts and
the world at large accesses and leverages insights of leading executives on where
technology: they see the industry going and how best to
meet the challenges ahead. We thank those
• Cloud computing – The cloud has who took the time to share their ideas with
given rise to the fundamental change us. We believe open dialog benefits the
from software as a product to software industry as a whole.
as a service.
Whether your company is focussed on the
• Mobile devices – The exploding cloud, mobile applications, or networking,
popularity of smartphones and there’s no doubt that the changes
tablets demands that software have taking place offer both challenges and
the flexibility to work on a variety of opportunities. We hope this report helps
platforms and devices, in a variety of you respond effectively to market changes
locations anytime, anywhere. and helps you to plan your business
strategies to succeed in the new tech
• The consumerisation of
reality.
technology – Enterprises are
responding to workers who are
increasingly tech-savvy, and who
want synergy between the technology
they use at work and in their personal
lives. This development is blurring
the traditional lines between the
enterprise and consumer software
markets.
Raman Chitkara Pierre Marty

Global Technology Industry Leader European Software Lead Partner
December 2010 Global 100 Software Leaders 1

Software
associations
The software industry today is a $250B
market that drives many technological
and societal innovations. The industry
contributes to overall productivity and
growth of the economy because of the high
levels of competitiveness and innovation it Patrick Bertrand
brings to other industries, and the enabling President, AFDEL
role IT plays in changing the way other France
sectors do business every day.
Cloud computing, mobile devices, and

the consumerisation of technology are
transforming the software industry. It is a
time of great change, great opportunity, Members
and great challenge. Mobility, collaborative of the European
workspaces, social networks, and Software Alliance
software-as-a-service are all becoming
significant drivers of IT transformation and
will require investment and commitment
from leading companies to succeed. This
transformation is promoting greater
collaboration between the different
IT stakeholders: software, hardware, John Higgins
IT services, and telcos. But R&D and Director General,
innovation, sustainable development, and Intellect
IP protection will still be crucial topics in UK
this new world.
Companies, industry associations, and

governmental bodies all need relevant
analysis of market trends to adapt their
strategies and roadmaps. As key software
and IT associations, we are pleased to J.B. Wood
support PwC in providing a strong tool President and CEO
to analyse IT transformation all over the TSIA
world. USA

Contents
Global Top 100

4
Analysis & Opinions
10
Gaming
24
National Tops
28

Global Top 100
• Software includes application software, system

software, tools, SaaS, and open source fees
• This ranking is based on licence and maintenance
and support revenue
• OEM activity is included in the software vendor
figures (Microsoft, etc.)
• Figures are Pierre Audoin Consultants estimates
and have not been validated by the companies

Global software market
Share of the worldwide software product*

market
Asia 20%
36% Europe
America 44%
* Licence, maintenance, and support

Source: Pierre Audoin Consultants (PAC), 2009 figures
Growth in software product* in %

10%
8%
6%
4%
WW
Asia
2%
America
Europe
0%
08/09 09/10 10/11 11/12 12/13 13/14
-2%
-4%
-6%
* Licence, maintenance, and support

Source: Pierre Audoin Consultants (PAC)

Global Top 100 software vendors — Ranked by software revenue (in million €)
Software Total
Software /
Rank Company revenue revenue
total
Nat. (in m €) (in m €)
1 Microsoft* US 32 686 42 504 77%
2 IBM US 14 429 68 660 21%
3 Oracle US 13 854 16 758 83%
4 SAP DE 8 111 10 672 76%
5 EMC (incl. VMware & RSA) US 4 244 10 057 42%
6 Symantec US 3 969 4 234 94%
7 HP US 3 065 83 807 4%
8 CA US 2 825 3 080 92%
9 Intuit US 2 299 2 340 98%
10 Adobe US 2 067 2 127 97%
11 Apple US 1 529 26 965 6%
12 Fujitsu (incl. FSC as of Apr 09) JP 1 505 35 653 4%
13 Sage UK 1 477 1 644 90%
14 SAS US 1 475 1 656 89%
15 BMC Software US 1 261 1 352 93%
16 Cisco Systems US 1 261 26 551 5%
17 NEC JP 1 220 27 300 4%
18 Hitachi JP 1 162 68 330 2%
19 Autodesk US 1 140 1 222 93%
20 McAfee US 1 120 1 382 81%
21 Infor Global Solutions US 1 103 1 586 70%
22 Dassault Systèmes FR 1 100 1 251 88%
23 Citrix Systems US 930 1 157 80%
24 Salesforce.com US 863 931 93%
25 Synopsys US 780 995 78%
26 Sun Microsystems (acquired by Oracle as of Jan 10) US 754 8 327 9%
27 TrendMicro JP 675 739 91%
28 SunGard US 644 3 949 16%
29 Cerner US 643 1 177 55%
30 McKesson Technology Solutions US 641 2 210 29%
31 Check Point Software US 590 663 89%
32 NetApp US 585 2 426 24%
33 Software AG (incl. IDS Scheer as of Sep 09) DE 581 847 69%
34 Misys UK 567 814 70%
35 Novell US 554 631 88%
36 PTC US 525 692 76%
37 Sybase US 506 839 60%
38 Mentor Graphics US 499 576 87%
39 Quest Software US 471 498 94%
40 Amazon US 466 17 573 3%
41 Autonomy (incl. Interwoven as of Feb 09) UK 465 531 88%
42 Open Text CA 462 571 81%
43 Compuware US 460 631 73%
44 Cadence Design Systems US 454 611 74%
45 Red Hat US 453 531 85%

FIS (Fidelity National Information Services, incl.
46 US 449 2 958 15%
Metavante as of Oct 09)
47 Ricoh (incl. IKON as of Oct 08) JP 436 15 362 3%
48 Google US 434 16 958 3%
49 Sterling Commerce (acquired by IBM in May 10) US 403 466 86%

*Excluding gaming revenue
Software Total
Software /
total
Nat. (in m €) (in m €)
50 ESRI US 401 556 72%

51 Xerox US 401 10 884 4%
52 Nuance Communications US 398 701 57%
53 Tibco Software US 397 449 89%
54 Fiserv US 365 2 923 12%
55 Comverse US 364 606 60%
56 Kronos US 363 496 73%
57 ADP US 359 6 450 6%
58 Ansys US 357 371 96%
59 Amdocs US 335 2 113 16%
60 Lawson US 332 546 61%
61 Progress Software US 328 357 92%
62 Informatica US 314 359 87%
63 Intergraph US 310 552 56%
64 NCR US 304 3 307 9%
65 VeriSign US 298 739 40%
66 Attachmate US 285 337 85%
67 CSC US 281 11 410 2%
68 Kaspersky Laboratory RU 270 280 96%
69 Teradata US 270 1 225 22%
70 TOTVS BR 268 388 69%
71 Logica UK 265 4 151 6%
72 Agfa HealthCare BE 263 1 178 22%
73 Acision UK 260 342 76%
74 Samsung SDS KR 260 1 403 19%
75 Fair Issac (FICO) US 255 465 55%
76 Pitney Bowes US 248 3 993 6%
77 Unit 4 Agresso NL 236 379 62%
78 Accenture US 227 15 938 1%
79 Bentley US 227 332 68%
80 The MathWorks US 225 322 70%
81 NCS SG 223 972 23%
82 Epic Systems US 213 426 50%
83 MicroStrategy US 211 271 78%
84 Meditech US 211 283 74%
85 Constellation Software US 211 314 67%
86 ACI Worldwide US 210 291 72%
87 Websense US 202 225 90%
88 Wincor Nixdorf DE 195 2 250 9%
89 Exact Software NL 193 233 83%
90 F5 Networks US 193 482 40%
91 JDA Software US 192 277 69%
92 Northrop Grumman Information Systems (NGIS) US 190 6 174 3%
93 Micro Focus UK 187 196 96%
94 Epicor (incl. Scala & NSB) US 187 294 64%
95 Aspen Technology US 185 227 82%
96 Neusoft CN 183 437 42%
97 iSoft (IBA Health) AU 180 291 62%
98 Fujisoft JP 178 1 079 17%
99 Concur Technologies US 177 183 97%
100 Jack Henry & Associates US 176 542 32%

Key market figures
Share of the local software Top 100

Top 100
India
1% Top 100 Top 100
China France
1% 2%
Top 100 UK
3%
Other SW
vendors Top 100
28% Germany
6%
Top 100 US
59%
Concentration of Top 100 software vendors by geography
4% 3%
100
10% 12% 12% 9% 11%
9%
13% 36%
80 26% 27% 24% 21% 34%
Top 51-100
60
Top 11-50
39% 30% 25% 42%
Top 2-10
51%
40 42% Top 1
74%
39%
20 31%
25% 28%
13% 10%
0
Germany UK France Europe US China India

% of SaaS revenues in the Top 100
2 3.7%
1.1%
0
US Europe
International activity of the Top 100 software vendors

(% of aggregate revenue outside home country)
80%
70%
60%
50%
40%
30%
20%
10%
0%
Top 1-10 Top 11-50 Top 51-100
Europe US Chi na Indi a

Analysis
& Opinions

The global software
industry: a time of
transformation
pre-integrated all-in-one suites over the

The software industry individual “best of breed” products, the
2010s will be when customers choose indi-
is undergoing vidual services and expect them to at least
significant change as partially self-integrate.
new technologies and This nascent trend is already reshaping
software provider and customer strate-
customer behaviours gies away from the traditional packaged/
emerge on-premise software model to a flexible,
on-demand services model across a range
of platforms: mobile, desktop, data centre,
The software industry faces mutually rein-
and cloud.
forcing forces — cloud computing, mobile
computing, and the consumerisation of The recession is also credited with chang-
technology — that are reshaping software ing some basic IT customer expectations
provider strategies in several areas: the around focus and control, which have
design and deployment of software, the accelerated the rise of mobile and cloud
delivery channels for software, and the computing in the enterprise segment.
economics of software licencing.
How will software companies adapt to
The underlying direction these forces rep- thrive in their industry? To explore this
resent tracks toward heterogeneity of dig- question, PwC asked the CEOs and senior
ital resources, in which people use multiple executives of a number of key representa-
platforms. Users increasingly draw from tive software providers around the world
software and other resources provisioned about how these key trends will impact
as services that they then orchestrate both their business over the next five years. We
in personal and business contexts. Digital are happy to present herein the results of
resources are more flexible and malleable, this joint analysis, which confirms that the
and the behaviours of customers, employ- industry is actively monitoring the new
ees, and partners are accordingly more trends and adapting its strategy to a rapidly
personal and situational. This versatility changing environment.
drives each user to choose the resources
that make sense for them.
That’s a very different context than the
drive to monolithic, carefully controlled
environments that customers and software
vendors made in the 1990s and 2000s.
If the 1990s were when customers chose

“The transformation to a true ‘digital
enterprise’ will be the business challenge
of the next decade. To achieve this, I see
the implementation of a flexible, software-
based process layer across company
departments, suppliers, and partners as
the key enabling technology. This
transformation has already started and
today we are radically changing the way
our customers do business. We are
opening a whole new world of business
models and business opportunities to
them.”
Karl-Heinz Streibich, CEO, Software AG
“Going forward, we’ll see complete self-service and

agility — as a user you should have the quickest,
shortest path to getting whatever you want. This
shift has been coming in bits and pieces, but now
they’re coming together.”
Shekar Ayyar, Head of Strategy, VMware
“The technology levers will be

oriented towards nomadism:
performance, collaborative
working methods, and capacity
to handle large volumes.”
Patrick Bertrand, CEO, Cegid
“As collaborative innovation is

moving towards social innovation,
user perception and security will
become strategic differentiators for
online applications.”
Bernard Charlès, CEO, Dassault
Systèmes
“Enterprise software used to find its

inspiration in military and intelligence, then
enterprises would adopt. It’s now coming from
consumers, and the position that puts
enterprises in is difficult.”
Rob Tarkoff, SVP/GM of Digital Enterprise
Solutions Group, Adobe Systems

“The cloud is one of the hottest topics concerning
financial executives and CIOs right now. It’s a dramatic
change from three or four years ago, when they didn’t
view it as part of their application stack. But that’s
changed dramatically.”
Jim McGeever,
COO, NetSuite “In the near future,
customers will
subscribe to
multiple
“The adoption of a 3D lifelike user combinations of
experience will be democratised cloud providers.
with cloud technology.” We will be dealing
Bernard Charlès, CEO, with a more
Dassault Systèmes heterogeneous
environment than
we have now.”
Bob Beauchamp,
CEO, BMC
Software
The implications
of cloud computing
One of the most pervasive influences on For the last few years, it has been mainly
the software industry is the emergence of the individual consumer and small
cloud computing, which includes software businesses driving the use of cloud tech-
as a service (SaaS), the rise of cloud-based nologies. This “bottom-up” adoption has
platforms for both external “public cloud” created an environment in which business
services and for internal use in the data and government are now expected to do
centre as “private clouds,” and the notion the same.
of vendor-provided application/service
As a result, software vendors are adapting
“streams” on demand. “I don’t think I’ve
their cloud computing strategies depend-
seen anything as fundamentally disruptive
ing on their resources, the nature of their
as cloud computing in a long time,” says
products, and the perceived expectations
Bob Beauchamp, CEO of BMC Software.
of their customers. Some vendors are con-
vinced that cloud computing will become
Cloud computing integration the dominant — if not exclusive — soft-
will continue to intensify ware delivery mode in the future. Others
believe that this scenario is still some way
off, or even out of reach until issues regard-
Cloud computing — both public services
ing security, guaranteed quality of service,
provided over the Internet in the “public
localisation of critical data, and the need
cloud” and private ones deployed within
for personalised solutions have been re-
a company’s own “private cloud” data
solved. All these issues, combined with the
centre — promises to make resources, from
disruption that cloud computing involves,
storage to full-blown applications, avail-
suggest that the pace of the transition may
able as needed and paid for as consumed
be more gradual than generally predicted.
as an operational expense. The debate no
longer concerns whether cloud computing With regards to the value chain, the chal-
is emerging, but rather what forms it will lenge for software vendors will be to posi-
take, the changes in the value chain that tion their value proposition between those
will result, the pace at which it will expand, who would control the data centre, consid-
and whether it will coexist with other ering the industrial nature of this capital-
models. intensive activity, and those who would try
to reach new customers (through the use

of app stores, for example). Note, however, data centre management (internal and ex-
that many software vendors believe these ternal). It also has a customer expectation
value propositions are not threats to their of frequent updates that don’t break exist-
models, but are instead tools they can use ing integration points, unlike traditional
to better leverage their value proposition. on-premise software’s pattern of a major
change every few years.
During this industry transformation phase,
multiple models will coexist, service ranges The SaaS approach also entails changes in
will develop, and cloud offerings will financial flows because of its subscription
slowly but surely differentiate themselves and pay-per-use pricing models. In the new
to meet the increasingly diverse needs of cloud consumption models, licence and
users. maintenance revenues that were paid up-
front collapse into subscriptions that may
be paid for monthly or on a transaction ba-
SaaS will change software sis. Professional services fees to implement
vendors’ organisations as well and integrate software could evaporate for
as their pricing strategies providers that do not extend their services
focus to cross-cloud-application integra-
A broad consensus is emerging among soft- tion, extending beyond the domain of their
ware vendors regarding the major organi- own applications.
sational changes triggered by switching
Moreover, expectations of value-based
service offerings over to SaaS.
pricing and related promises of pay-per-use
Increasingly, the concept of separate sales consumption of software products will be
channels — one for self-service SaaS increasingly featured in software provid-
applications used by smaller customers ers’ pricing strategies. This value pricing
and one for on-premise deployment at approach is sure to cause debate between
larger customers — requires rethinking, as customers and providers as to the actual
customers of all sizes look at SaaS offer- value and its financial worth — bringing
ings instead of or in addition to traditional both a new conversation to navigate and a
offerings. new financial model to work out.
However a software provider handles the This shift to SaaS began in earnest during
multiple business channels, it remains the recent recession, which is credited with
critical that the provider both retains its further changing IT customer expectations
existing customer base and develops the that have accelerated the rise of mobile and
organisation in a way that creates opportu- cloud computing.
nities to gain new customers.
This strategy might be done through the
coexistence of SaaS with traditional deliv-
“For established software
ery modes. However, this is by no means companies, the biggest
straightforward because SaaS requires disruption would be
an internal transformation in terms of the moving to newer
marketing and sales approach, as well as engagement models based
on technologies like cloud
computing while sustaining
“The next wave of SaaS growth and margins.”
will require robust
S. Gopalakrishnan, CEO,
application Infosys Technologies
architectures and
platforms that can
“For value-based
provide end-to-end
pricing, the war on how
integration across entire
the added value will be
business processes and
shared has just begun.
that can handle very
However, this business
high volumes of
model is growing and
transactions with
will keep growing.”
superior availability.”
Patrick Bertrand,
Jim Hagemann Snabe, CEO, Cegid
co-CEO, SAP

Concerns over data security and
privacy in the cloud will not be
easily overcome
Opinions on data security and privacy in Furthermore, many believe that the level
the cloud are vastly divergent. Logically, of security provided by data centres is
the more software vendors’ applications superior to what many small and medium-
manage sensitive customer information sized enterprises are capable of providing
such as intellectual property and financial in-house. In this area, as in others, one can
data, the greater the degree of scepticism. expect ever-greater differentiation in the
On the other hand, for highly standardised services (and therefore in the prices) that
applications and software dealing with cloud players will be able to offer.
data or processes of lower perceived added
value, the security concerns are consider-
ably smaller.
“Security is the big issue.

It may be overcome within
five years, but this is not
sure.”
Andrea Andreades, CEO,
Temenos
“Increasingly, customer willingness to use

cloud technologies is on the rise, especially if
it deals with data that is not confidential or
at risk.”
Dr. Raj Nathan, EVP, Sybase

“What’s valuable in life is not the device but
the information contained or consumed
through and by that device. Portability,
security, and ease of access to the information
are an important theme that will increase
over the next few years.”
James Beer, CFO, Symantec
“We see three major classes of devices:

small screen, medium screen, and large
screens, such as smartphones, tablets,
and PCs. People will want to consume on
all three types of screens.”
Harry Labana, VP & CTO,
Mobile computing
will change software
business strategy software design, development, deploy-
ment, and sales could influence the overall
software market. Unlike PCs, smartphones
The trend toward heterogeneity of digital
and tablets have an array of sensors that
resources is highlighted by the recent rise
provide customer and employee context
of mobile computing. “Mobile is an essen-
such as location and motion, opening the
tial part of any business today and needs to
potential for new types of applications,
be an essential part of any business strat-
not just convenient portals to back-end
egy,” says Jim McGeever, COO of NetSuite.
systems.
The fast adoption of mobile has implica-
Mobile’s unique capabilities, its always-
tions for several aspects of the software
available context, and its nontraditional
business. One is that mobile computing is
operating systems all have profound impli-
a perfect venue for cloud services, as they
cations for how applications are designed,
let mobile workers tap into services and
as software developers will not be able to
information that even today’s advanced
assume users have a specific platform (as is
smartphones aren’t designed to carry with
largely the case with desktop PCs). People
them.
choose mobile devices because of their
Laptop and home-based users had already specific interface and capabilities, so they’ll
opened the door to accessing corporate expect both new and legacy software to
resources over the Internet, and mobile appear native when accessed through
usage ensures the door will stay wide open. mobile devices, even when software lacks
This trend has implications both in desired a common logic and code base. Emerging
software capabilities, centred around ac- Web technologies can reduce some of the
cess to information in multiple locations, development complexity, but software
and in the security and management of the developers are now faced with a significant
access. increase in platforms to support.
A third implication of mobile computing A clear sign of the growing importance
is that the major mobile platform provid- of mobile in the software industry is the
ers today are not the same companies that flurry of business moves and acquisitions
powered the client-server revolution of to bring mobile technology into leading
the 1990s. Their distinct approaches to software companies’ portfolios.

Technological expertise
will remain essential
but not the main value
creation driver
dating this know-how is the primary devel-
While all software providers are aware of opment driver for many software vendors.
the importance of technology, this is often The technology in itself and the control
not where their primary added value re- over material infrastructure are therefore
sides, nor does technology guarantee their often perceived as levers for this strategy.
survival in the market — particularly for
Nonetheless, technologies enabling ana-
application software.
lytics, security, virtualisation, and social
For many, value creation is driven rather by networking are regularly viewed as a stra-
intimate knowledge of customer business tegic advantage. With regards to analytics,
processes, the quality of the solutions and one objective takes the form of actionable
the customer relationship, and the abil- near-term intelligence, meaning predictive
ity to develop products that can meet the systems that can better anticipate customer
evolving needs of users over time. Consoli- demand and behaviour.
“Digitalisation is a driver to
transmit value. The value resides
in the intellectual reasoning
integrated in the software and in
the use of knowledge.”
Alain de Rouvray, CEO,
ESI Group
“At the end of the day, it

takes a lot of resources and
“When you can tie your web- investments to operate
collected information about your cloud services, serve and
customers and prospects to your support millions of
internal purchasing and customers around the
customer information databases, world, with the best possible
you are able to market to them SLA. Only a handful of
and service them in completely companies in the world can
unique ways. afford such an investment
and have the experience to
It’s the ultimate marriage of big provide developers and
data systems and the web in users support. It also takes a
service of the external customer, mix of software/hardware
not internal employees.” and telco skills to do so.”
Rob Tarkoff, SVP/GM of Digital Jean-Philippe Courtois,
Enterprise Solutions Group, President, Microsoft
Adobe Systems International

“Nowadays, with the help of the Internet and networks,
access to customers is easier than in the past. Customers
can also discover you, but so do competitors. There is
now more pressure in the marketplace.”
Peter Bauer, CEO, Mimecast
“We see the emergence of social media as a way

for doing marketing, branding, and getting the
customer satisfaction and employee
satisfaction pulse.”
Sanjay Gupta, Sr. VP,
Wipro “The greatest use of social
networking today is
enabling us to understand
our customers and develop
solutions based on their
needs.”
David Clayton, Group
Customer knowledge Director of Strategy &
Acquisition, Sage Group
and user interaction
will not slow down
New distribution modes based on the pool-

ing of resources and software/hardware
infrastructure will lead to more standard-
ised service offerings, increasingly remote
delivery modes, and the potential for a Through social networking, cloud comput-
more anonymous sales process. ing, e-commerce, and self-service, people
— customers, employees, and business
However, interaction with customers and
partners — are increasingly interacting
users is taking on new forms, including
with providers in digital channels. As
user communities and social networks.
this digital transformation takes deeper
Social networking is increasingly used as a
root, so too change both the expectations
marketing medium, an intelligence-gather-
of customers and the opportunities that
ing medium, and an internal collaboration
businesses and individuals have to engage,
enabler.
transact, and collaborate with each other.
Also increasing is the use of tools for
Nevertheless, although delivery modes
analysing users’ behaviour, a change in
may be rerouted through cloud computing
traditional analytics focus that is proving
or app stores, for example, and customer
to be a rich area of exploration for software
interaction may be boosted by virtual
providers, particularly around the concepts
communities, human interaction with
of predictive analysis, contextual analysis,
customers is frequently a point of differ-
and “Big Data” analysis of very large data
entiation and will remain essential to the
sets pulled from multiple sources.
sales process as well as to the development
All these approaches are useful to main- of solutions adapted to users’ needs. In this
tain contact with users and adapt service regard, for many software vendors, an app
offerings, always with the goal of meeting store is likely not the appropriate way to
specific customer needs and developments sell complex software, and even if it is used
as closely as possible. This is especially the as a delivery mode, it remains debatable as
case when the software is developed to to whether it becomes a route to creating
answer a specific business issue. customer relationships.

“Service is becoming more and more important in our
offerings. We believe fundamentally our value is
evidenced in the service that we provide, and that is also
where the customer values us most.”
Liu Jiren, CEO, Neusoft
“Service is both complementary and

essential to SaaS.”
Pierre-Marie Lehucher, CEO,
Berger-Levrault
The service component

of the offering will be a
key differentiating
factor
Software vendors tend to view themselves In this environment, mass customisation

less as technology providers than as service will become one of the main drivers of
providers or suppliers of services and market performance and will require ven-
content. dors to provide a rich supply of software
modules. However, the notion of “services”
This view is not surprising when you
often goes beyond merely providing access
consider the Technology Services Indus-
to online applications. Many observers
try Association reports that, on average,
believe that on-site service will continue to
enterprise software companies receive
be a leading driver of differentiation and
70% of their revenues from services. These
quality, and thus will help build lasting cus-
services revenues are mostly composed of
tomer relationships.
traditional maintenance contract revenues
and professional services revenues related This focus on services may benefit certain
to implementing and integrating software. IT services firms that will use it as a way to
expand their service offerings to software
The services concept is obviously part and
products.
parcel of the definition of the cloud model,
where users do not pay for the software but
for the service it enables or for its output.

However, proximity is far more pertinent
Even in a “flat” world, local in the context of the storage and circula-
presence will remain crucial tion of data deemed “sensitive,” and where
services and access to customers are at
It is a commonly held view that the world stake. In such situations, the consensus
is increasingly flat and that the value of view is that physical location is key.
physical local presence — proximity — is
When business processes get more com-
diminishing.
plex, the customer relationship is generally
This is generally a fair point in the context essential to the sale, and therefore prox-
of making available physical resources and imity plays a key role. This applies to the
software for broadly standardised applica- provisioning of services as well as to the
tions or usages. In particular, the new “flat” precise analysis of customer needs in roll-
models provide easy access to customers ing out complex business solutions.
and markets without necessarily having to
build a local distribution infrastructure or
network.
“Companies that did not have the ability to

reach markets like India are now able to do
that with the SaaS model.”
Krishnakumar Natarajan, CEO, MindTree
“Lots of business
decisions remain based
on physical location.
Proximity does matter.”
Anvaraly Jiva, CEO,
Linedata

Consolidation will
continue, as new
One consequence of the trend to het-
competitors emerge erogeneity in software and technology
from start-ups and platforms is the acceptance of new and
nontraditional providers. The software sec-
other industries tor already faces competition, particularly
from Internet players, whose multitudi-
The software sector is continuing to con- nous online service offerings are now well
centrate around the key market leaders. established. In addition, many industries,
This makes it hard for medium-sized com- particularly in the telecommunications and
panies to position themselves as market aeronautics/defence sectors, also include
consolidators. software building in an ever-broader range
of functionalities at each level of their prod-
At the same time, a profusion of entrepre-
uct offerings.
neur-led small businesses are continuing
to drive innovation and to thrive, up to Finally, convergence is taking place at a
a point. The fast-paced development of third level, with content providers develop-
software vendors with serious ambitions ing their own software products.
is also a feature of emerging markets, even
The new landscape of heterogeneity and
though software revenues remain limited
the increasing interest by nontraditional
in comparison to the major companies,
providers in the software sector might
which are mainly US-based.
appear to threaten the established indus-
The recent recession also had an effect on try. However, the software industry has a
the software industry, pausing spend and strong track record of successfully adapting
then creating opportunities for a wave of to change, so it will ultimately benefit and
acquisitions and mergers. It also created draw new strength from these changes —
a demand for more customer-facing and although for many companies, this will
analytics-based software efforts within mean developing the means to provide
enterprises to maximise revenue as compa- services or content as well as software
nies began to rebuild and grow again. products.
“New competitors for software

vendors will likely be from
Internet service providers,
e-commercers, and process
management consulting firms.”
Duke Chen, CFO, Kingdee

Gaming

Top worldwide gaming companies
Ranked by worldwide revenues (partially PAC estimates)
Rank Nat. Company 2009 revenue (m€)
1 JP Nintendo 4 354
2 FR Activision Blizzard 3 068
3 US Electronic Arts 3 020
4 JP Sony Computer Entertainment 1 372
5 US Microsoft Game Studios 1 248
6 JP Namco Bandai 1 069
7 JP Sega 1 008
8 JP Konami 955
9 FR Ubisoft 871
10 JP Capcom 705
Top EMEA gaming companies

Ranked by worldwide revenues (partially PAC estimates)
Rank Nat. Company 2009 revenue (m€)
1 FR Activision Blizzard 3 068
2 FR Ubisoft 871
3 IT Digital Bros 176
4 FR Gameloft 122
5 UK Codemasters 118
Top 5 gaming revenue (in millions €)
7000
5994
6000
5000
4335
4209
4000
3000
1935
2000
1000
267
134
0
US EMEA France China Germany UK

As the explosion in mobile gaming in 2010 Facebook.4 And recently, for the first time,
reminded us, games are software too. In Activision Blizzard saw revenues from online
fact, if the Global Software 100 list included games exceed those of retail game car-
gaming providers, three would be in the tridges and CDs.5
top ten (Nintendo, Activision Blizzard, and
The cloud is more familiar to game develop-
Electronic Arts) and 21 would be in the Top
ers than to most business software provid-
100. (We separate game developers into
ers, as multiuser games played over the
their own list because their products are as
Internet have been around since the first
likely to be embedded in a game cartridge
networked PCs.
for use on a console as to be delivered
as a separate software application.) But What’s changed recently is the phenome-
game developers have nonetheless been non of games played solely over an Internet
affected by several of the same trends that connection, whether on a social networking
are influencing the overall software indus- site or directly in a browser. Web browsers
try’s direction, namely the mobile and cloud are getting more sophisticated in their ability
phenomena. to deliver the rich graphics associated with
console and PC games through technolo-
Gaming on smartphones has become so
gies such as the emerging HTML5 specifi-
popular that games running on Apple’s iOS
cation, making slick games more plausible
platform alone accounted for more than
in the online “cloud” context. “With [tech-
a fifth of portable games sold by 2010,1 a
nologies such as] Google’s Web Toolkit, we
percentage that is likely to grow as tablet
can supercharge classics like Poppit into
sales increase and mobile game hits such
state-of-the-art HTML5 games,” said Elec-
as Rovio’s Angry Birds call more attention
tronic Arts COO John Schappert.6
to mobile devices as gaming platforms, and
as Electronic Arts and other game develop- Although better Web technology provides
ers release more games for Apple’s iOS and a new outlet for games, it isn’t the driving
Google’s Android mobile operating systems. force behind the success of games such as
FarmVille, says Zynga CEO Mark Pincus;
Even more pronounced is the movement of
rather, it’s the social nature of the games.
gaming to the Internet, both as a platform on
There’s a positive correlation between
which games are played and as a mecha-
retention and the number of friends a user
nism to allow gamers to play together and to
has on a game, he said at the Inside Social
access additional resources such as themes
Apps 2010 conference. In the end, it’s not
and “powers.”
the game that people are interested in after
One of the most popular games this past a while; it’s their friends.7
year has been Zynga’s FarmVille, a game
Of course, the traditional game console has
played only over the Internet on social
not been static. Microsoft’s popular Kinect
networking sites such as Facebook or
motion-detection add-on for its Xbox 360
on smartphones, not on consoles or as
is credited for boosting game sales, for
locally installed PC games. In announcing
example.8 But the trend across all consoles
its forthcoming Chrome OS cloud-based
is Internet connectivity, which aligns those
laptop, Google cited online games as a ma-
devices with the overall trend of connected
jor driver of expected use.2 Electronic Arts
gaming seen also in social networking sites
has invested in social gaming as well,3 most
and mobile devices.
recently through a strategic partnership with

1 http://news.cnet.com/8301-13579_3-10470102-37.html
2 http://arstechnica.com/gadgets/guides/2010/12/google-demos-chrome-os-launches-pilot-program.ars
3 http://venturebeat.com/2009/11/09/electronic-arts-buys-playfish-for-as-much-as-400-million/
4 http://mashable.com/2010/11/02/ea-facebook-deal/
5 http://venturebeat.com/2010/08/05/activision-blizzard-sees-online-revenues-exceed-retail-game-sales-for-first-time/
6 http://www.ea.com/news/pogo-drives-html5-innovation-on-google-chrome
7 http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-
gaming-industry/
8 http://seattletimes.nwsource.com

National
Tops
Top 100 Europe 30
Top 100 China 32
Top 100 France 36
Top 100 Germany 40
Top 100 India 44
Top 100 UK 48
Top 100 US 52

and support revenue

Methodology
Definitions
Top 100 software Software revenue includes:
revenue licence + maintenance & support + SaaS/ASP fees + open source fees
PAC excluded consulting, training, and integration revenue
This ranking also excludes gaming companies
Top 5 gaming This top five includes software used in the private sphere (cultural,
entertainment, gaming, graphics, etc.) and excludes the hardware
Local rankings About PAC

The rankings are based on the product Created in 1976, Pierre Audoin Consult-
(licence and maintenance) and ants (PAC) has conducted several analyses
subscription revenues earned by the local of the worldwide software industry. Both
companies. central and country-level databases, which
include the revenue breakdown of various
The company’s nationality is determined
players according to PAC’s segmentation,
by the location of the headquarters
are updated all year long through:
and/or by the nationality of the main
shareholders. • surveys compiling more than
1 000 software suppliers and various
Methodology companies with software activities
(when it is needed, PAC relies on
PAC estimated the revenues of software
estimates according to worldwide/
vendors, using PAC knowledge, database,
region/country revenue);
methodology, and additional research.
• m
arket analysis and benchmarks.
Fiscal year: For companies whose fiscal
year-end is not December 31, PAC has PAC is a leading market research and
included as 2009 revenue the annual strategic consulting firm for the software
revenue when the year-end was prior to and IT services industry (SITSI). PAC’s
March 31, 2009. When the company’s year- mission is to advise IT companies on
end was subsequent to March 31, 2009, achieving domestic and international
PAC included as 2009 revenue the annual growth objectives through the planning,
revenue of the previous fiscal year. development, implementation, and
ongoing support of successful strategies.
Exchange rate is an average based on
the fiscal year of the company.

Europe Top 100 software vendors — Ranked by software revenue (in million €)
Software Software
Total revenue
worldwide
Nat. worldwide Europe
1 SAP DE 8 111 10 672 4 290
2 Sage UK 1 410 1 644 771
3 Dassault Systèmes FR 1 100 1 251 495
4 Software AG (incl. IDS Scheer as of Sep 09) DE 581 847 277
5 Misys UK 567 814 182
6 Autonomy (incl. Interwoven as of Feb 09) UK 465 531 100
7 Kaspersky Laboratory RU 270 280 195
8 Logica UK 265 4 151 253
9 Agfa HealthCare BE 263 1 178 131
10 Acision UK 260 342 145
11 Unit 4 Agresso NL 236 379 222
12 Wincor Nixdorf DE 195 2 250 170
13 Exact Software NL 193 233 128
14 Micro Focus UK 187 196 77
15 Temenos CH 174 266 113
16 Sophos UK 171 184 105
17 CompuGroup DE 166 293 121
18 Murex FR 165 265 119
19 AVG Technologies CZ 161 179 48
20 Cegid FR 161 249 161
21 AVEVA UK 157 167 74
22 Océ NL 155 2 648 88
23 Asseco PL 150 703 150
24 VISMA NO 140 386 140
25 Northgate IS UK 138 766 133
26 Cegedim FR 135 874 85
27 Axway (Sopra Group) FR 135 182 40
28 Nemetschek DE 126 136 103
29 Tieto FI 123 1 706 120
30 SimCorp DK 114 180 96
31 IFS SE 114 245 79
32 Linedata Services FR 113 145 84
33 CCH (Wolters Kluwer' Tax & Accounting Unit) NL 112 450 51
34 Centric NL 111 954 96

IRIS Software Group (former Computer Software
35 UK 110 141 108
Group)
36 GFI Informatique FR 110 726 110
37 F-Secure FI 110 125 88
38 Telvent ES 110 791 55
39 QlikTech SE 101 113 50
40 Sword FR 96 181 84
41 Siemens PLM Software (former UGS) DE 93 150 85
42 Avaloq CH 90 115 84
43 Zucchetti IT 89 233 88
44 KOFAX (former DICOM Group) UK 86 217 51
45 Intec Telecom Systems UK 82 192 32
46 Avanquest FR 82 88 38
47 Reply Group IT 82 340 82
48 Indra ES 82 2 513 71
49 Capita UK 76 3 013 76

Software Software
Total revenue
worldwide
Nat. worldwide Europe
50 IBS AB SE 75 171 63
51 Panda Security ES 73 80 45
52 Affecto FI 70 103 70
53 De La Rue UK 68 633 15
54 Invensys Operations Management UK 68 1 128 28
55 Engineering IT 66 724 66
56 BETA Systems Software DE 66 81 62
57 SDL (incl. Idiom as of Feb 09) UK 65 193 30
58 IECISA ES 65 1 302 65
59 1C RU 65 260 65
60 EDB Business Partner NO 64 856 64
61 ERI Bancaire CH 60 78 56
62 SSP UK 58 77 53
63 Digia (former SysOpen Digia) FI 57 120 55
64 Aldata FI 56 68 35
65 Sophis FR 56 65 34
66 Basware FI 55 93 49
67 Esi Group FR 54 75 26
68 Orc Software SE 54 66 30
69 COA Solutions UK 53 70 53
70 Berger-Levrault FR 53 86 53
71 Retalix IL 53 138 19
72 Sopra Group - "Solutions Applicatives" FR 52 1 094 52
73 TeamSystem (incl. Nuovamacut as of Jan 09) IT 51 120 51
74 Getronics NL 50 2 097 50
75 Fidessa UK 49 267 25
msg systems (incl. COR AG as of Oct 08 and FJA as
76 DE 49 315 49
of Oct 09)
77 Alcatel Genesys FR 49 160 25
78 Lectra FR 48 153 27
79 RM UK 47 396 47
80 Dealogic UK 47 67 16
81 Nero DE 46 46 35
82 Siemens IT Solutions and Services DE 45 4 686 41
83 PTV Planung Transport Verkehr DE 45 79 37
84 Tekla FI 44 50 25
85 Lexware DE 44 60 44
86 Civica (incl. Comino) UK 43 167 34
87 Torex Retail UK 43 245 34
88 ADDISON Group (incl. Wago-Curadata) DE 43 50 43
89 Finnova CH 43 53 43
90 Isagri FR 42 67 42
91 Jet Infosystems RU 42 125 42
92 BT Global Services UK 42 9 605 33
93 Anite UK 42 141 30
94 Vizrt NO 41 61 21
95 Datev DE 41 672 41
96 Computational Dynamics (CD-adapco) UK 41 45 19
97 CliniSys (ECI Partners) UK 40 51 40
98 P&I DE 40 63 40
99 Infovista FR 40 45 21
100 Xchanging UK 39 841 36

China
Top 100

and support revenue

China
Increasing globalisation of the Chinese economy has
created a growing need for software with the latest
features and robust functionality. Software enterprises
have great growth potential in China, but also face
the challenges of operating in an environment that is
developing fast.
Although the top 5 companies among the China Top
100 software vendors are the dominant players in
China’s fast developing software market (accounting for
40% of the Top 100’s overall revenues), the market re-
mains highly fragmented. Software vendors ranked 39
and below each had revenues of less than €10 million.
This fragmentation presents great opportunities for
both new entrants and existing vendors in the software
market. The Chinese economy’s continued growth, with
its ever-increasing domestic consumption, will continue
to require products that are specifically designed for
the Chinese market, providing ripe conditions for the
emergence of new vendors with critical mass.
Although the Chinese software market remains small
compared to that of the US or EU, it is expected to be
dynamic and fast-changing in the years to come.
Alison Wong
Technology Leader, PwC China

China
Software Total Software
Rank Company revenue revenue revenue
worldwide worldwide China
51 SuperMap Software 6 16 6
52 Dameng Database 6 8 6
53 Shenzhen MySoft 6 8 6
54 Zhuhai Master Service Software 6 9 6
55 Beijing Inca Tech 5 11 5
56 Beijing Smart Dot Software 5 22 5
57 Gillion Technologies 5 9 5
58 Serveyou Group 5 8 5
59 Zondy Cyber Group 5 16 5
60 Zhejiang MediInfo 5 12 5
61 DS Ideal Software 5 6 5
62 FlexSystem 4 8 4
63 Shenzhen Kingsun Science & Technology 4 7 4
64 Nanjing SinoSoft Technology 4 11 4
65 Brilliance Technology 4 43 4
66 Beijing Jinhe Software 4 5 4
67 Beijing Seeyou Software 4 7 4
68 Fujian Rongji Software 4 22 4
69 Datang Software Technology 4 27 4
70 China Standard Software 4 5 4
Changchun Jilin University Zhengyuan Information
71 4 13 4
Technology
72 Sysnet Info-Tech 4 11 4
73 Yuanguang Software 4 33 4
74 Beijing Hejia Software Technology 4 5 4
75 Beijing TongTech 3 5 3
76 Shenzhen Infotech Technologies 3 8 3
77 Beijing Tianjian Source Technology 3 16 3
78 Chongqing ADTech 3 16 3
79 Beijing Huilan InfoTech 3 6 3
80 Beijing Extech Information Technology 3 11 3
81 Armitage Technologies Limited 3 5 3
82 Shanghai Kingstar Winning Software 3 12 3
83 Beijing PKU-digicare 3 10 3
84 Hangzhou Zhengfang Software 3 6 3
85 Profits Software 3 5 3
86 Xiamen Changhang Software Technology 3 5 3
87 Shandong Shanda Huatian Software 3 9 3
88 Xi'an Huahai Medi Info 3 9 3
89 Sunyard System Engineering 2 64 2
90 Atlas Tiger Medical Information Systems 2 5 2
91 Multiable Company 2 3 2
92 Cityray Technology 2 3 2
93 Amarsoft Information Technology 2 11 2
94 Xiamen Haisheng Information Technology 2 11 2
95 KMCad 2 5 2
96 Jurassic Software 2 6 2
97 Beijing Lingtu Software 2 6 2
98 Integrated Electronic Systems Lab 2 33 2
99 Beijing Redflag CH2000 Software 2 2 2
100 Weaver Software 2 2 2
Source: Springboard Research (PAC Partner for Asia), 2009 figures

France
Top 100

and support revenue

France
Despite the fact that the software industry as a whole is
characterised by its dynamism, its rapid technological
advance, and its overriding need to continuously adapt
to change, the French Top 100 has remained surpris-
ingly stable over the last few years. Beyond the concen-
tration of the main players, this stability is also seen in
the ranking as well as in the revenue generated by the
companies.
Unsurprisingly, sector concentration is the dominant
characteristic of the French ranking, with Dassault Sys-
tèmes alone representing 31% of the revenues from the
Top 100 software vendors overall, and the remainder of
the top ten accounting for 61% of that total (versus
respectively 32% and 62% the previous year). Over-
all, the Top 100 held up fairly well in the teeth of the
economic crisis, despite the severe impact on IT invest-
ments in 2009: Total revenues edged back by just 1,4%
compared with 2008.
Although concentrated around a few key players, the
software market remains heavily fragmented, with 59
businesses in the Top 100 posting revenues of less than
€15 million. The emergence of new players with critical
mass therefore remains a priority, leveraging key coun-
try strengths that should act as catalysts for the soft-
ware industry: a talented pool of educated engineers,
favourable R&D tax credits, quality of infrastructure,
and a vibrant community of innovative start-ups.
Pierre Marty
European Software Leader, PwC France

France Top 100 software vendors — Ranked by software revenue (in million €)

worldwide worldwide France
1 Dassault Systèmes 1 100 1 251 117
2 Murex 165 265 10
3 Cegid 161 249 156
4 Cegedim 135 874 60
5 Axway (Sopra Group) 135 182 51
6 Linedata Services 113 145 55
7 GFI Informatique 110 726 64
8 Sword 96 181 5
9 Avanquest 82 88 4
10 Sophis 56 65 14
11 Esi Group 54 75 9
12 Berger-Levrault 53 86 53
13 Sopra Group (Solutions) 52 1 094 52
14 Alcatel Genesys 49 160 13
15 Lectra 47 153 4
16 Isagri 42 67 39
17 Infovista 40 45 7
18 Generix Group 35 68 31
19 Sab Ingénierie 31 44 22
20 Agrostar 28 48 25
21 Meta4 27 47 8
22 Pharmagest 27 82 26
23 EBP 27 27 26
24 Hub Telecom 26 125 20
25 Esker 23 27 8
26 Cast 23 28 10
27 DL Software 23 39 23
28 Fiducial Informatique 21 46 21
29 Emailvision 20 29 11
30 Softway Medical 20 28 20
31 Orsyp 19 33 14
32 groupe Sigma 19 48 19
33 Bodet 19 24 15
34 Astellia 19 26 4
35 Cegi 18 93 18
36 Lefebvre Software 18 31 18
37 Ever Team 18 26 8
38 Jvs Groupe 17 27 17
39 IGE + XAO 16 22 12
40 STS Group 16 25 16
41 4D 15 15 10
42 Planisware 15 24 6
43 Cylande 14 35 9
44 Horoquartz 14 31 13
45 Systar 13 18 8
46 Mega International 13 26 8
47 Ordirope 13 15 12
48 PC Soft 13 19 10
49 ITN 13 13 9

worldwide worldwide France
50 Welcome Real Time 13 16 12

51 Metaware 13 21 8
52 Medasys 13 22 10
53 Efront 13 20 6
54 Itesoft 12 20 10
55 Corys Tess 12 34 7
56 Netasq 12 15 8
France
57 Proginov 12 16 12
58 Coheris 12 21 12
59 Harvest 12 13 12
60 Graitec 12 21 3
61 Missler 11 23 6
62 Exalead 11 16 6
63 Dimo Gestion 11 16 10
64 Ciril SA 10 16 10
65 Oodrive 10 10 8
66 Arkoon 10 10 9
67 Prologue Software 9 26 3
68 Datafirst 9 13 6
69 VIF (Vignon informatique) 9 13 9
70 Genapi 9 24 9
71 Staff and Line 9 11 8
72 Klee group 9 32 8
73 Visiativ (formerly Axemble) 9 35 8
74 Esterel Technologies 9 12 3
75 Divalto 8 10 8
76 De Gamma 8 11 8
77 A2iA 8 9 3
78 Linagora 8 16 8
79 Sidetrade 8 9 8
80 Irium 8 12 7
81 Techsia (Schlumberger) 8 10 0
82 Spring Technologies 8 14 6
83 Trusted Logic (Gemalto) 8 11 4
84 Groupe Cogeser 7 12 7
85 Lascom 7 11 7
86 SIS 7 12 7
87 Hardis 7 47 7
88 Arpson 7 10 7
89 Geoconcept 7 8 6
90 a-SIS 7 25 6
91 Qualiac 7 12 7
92 Opentrust 7 10 7
93 Sefas Innovation (Doc@Post ) 7 10 0
94 ACA 6 13 6
95 Witbe 6 9 5
96 Sneda 6 12 6
97 W4 6 8 4
98 Systran 6 9 1
99 Silverprod 6 7 6
100 Fimasys 5,5 9,5 3

Germany
Top 100

and support revenue

Germany
In terms of revenue split, the German software market
is special, with its top player, SAP, accounting for 74%
of the Top 100 vendors’ combined revenues.
SAP is a strong global brand and is by far the biggest
software vendor in Europe, accounting for 39% of the
EMEA Top 100 combined revenues. It is also the first
non-US vendor operating on a global scale.
Overall, the list of Germany’s Top 100 software vendors
has been stable, growing by 1,4% since 2008. It is
characterised by the dominance of a few key players
and by a number of important mid-market players.
In fact, 68 of the Top 100 German software vendors
have software revenues of between €10 million and
€50 million.
Christof Menzies
Partner, PwC Germany

Germany Top 100 software vendors — Ranked by software revenue (in million €)

worldwide worldwide Germany
1 SAP 8 111 10 672 1 431
2 Software AG (incl. IDS Scheer as of 09/2009) 581 847 80
3 Wincor Nixdorf 195 2 250 70
4 CompuGroup 166 293 83
5 Nemetschek 126 136 50
6 Siemens PLM Software (former UGS) 93 150 80
7 Beta Systems Software 66 81 36
8 Msg systems 49 315 49
9 Nero 46 46 24
10 Siemens IT Solutions and Services 45 4 686 16
11 PTV Planung Transport Verkehr 45 79 13
12 Lexware 44 60 44
13 Addison Group (incl. Wago-Curadata) 43 50 43
14 Datev 41 672 41
15 P&I 40 63 31
16 Höft & Wessel 39 94 20
17 Materna 37 150 30
18 GAD 36 551 36
19 T-Systems 35 8 793 28
20 Magix 34 35 19
21 NEXUS 32 40 21
22 Mensch und Maschine Software 32 163 8
23 Integralis (former Articon-Integralis) 32 174 8
24 PSI 30 147 14
25 Seeburger 28 56 17
26 proALPHA 28 48 21
27 secunet 27 64 25
28 Schleupen 27 45 27
29 CAS Software 27 33 26
30 Cenit 26 86 9
31 Kordoba 25 105 25
32 TechniData 25 60 12
33 Lufthansa Systems 22 605 12
34 Aareon 21 153 16
35 MedatiXX 20 51 20
36 Interflex Datensysteme 20 59 16
37 Buhl 20 67 18
38 EPLAN 19 40 17
39 CSB-System 18 36 11
40 GFKL Systeme & Software 17 211 17
41 Pharmatechnik 17 56 17
42 ATOSS Software 17 29 15
43 Intershop 17 32 8
44 Wilken 16 36 15
45 RA-MICRO Software 16 21 16
46 Netviewer 16 16 12
47 AED Sicad 15 28 15
48 DPS Software 15 22 14
49 Kratzer Automation 15 36 12

worldwide worldwide Germany
50 G Data 15 19 15
51 Freudenberg IT 15 76 12
52 IVU Traffic Technologies 14 37 7
53 Realtime Technology 14 34 5
54 Ceyoniq 14 18 13
GROUP Business Software (former GROUP
55 13 23 13
Zechnologies)
56 INFORM 13 40 11
57 Easy Software 13 22 10
58 USU 13 34 12
59 Werum 13 30 13
60 GK Software (incl. SOLQUEST as of 05/2009) 12 23 12
61 REALTECH 12 62 5
62 Fiducia (incl. Orga) 12 684 12
63 C1 Group 12 165 9
64 RIB Software 12 26 10
65 IBS AG 12 18 9
Germany
66 Astaro 11 17 9
67 SIV.AG 11 21 11
68 CoreMedia 10 17 8
69 Allgeier 10 223 10
70 IDS (former SAG IDS) 10 34 8
71 ARZ Haan 10 83 10
72 Adesso 10 71 9
73 Pironet NDH 10 61 8
74 Scheidt & Bachmann 10 220 5
75 SHD Group 10 39 10
76 InVision Software 9 12 5
77 Salt Solutions 9 21 9
78 KUMAgroup 9 48 8
79 Nextevolution 9 29 5
80 Init 8 65 5
81 BTC (incl. Pro Consult + hmmh) 8 125 8
82 MPDV 8 16 7
83 Ppi media 8 18 7
84 Siemens Medical Solutions GSD 8 23 7
85 CoCoNet 8 12 5
86 Dampsoft 8 13 8
87 Infopark 8 10 7
88 FIS Informationssysteme und Consulting 8 29 6
89 ISO Software Systeme 8 19 7
90 Cormeta 7 19 7
91 SEVEN PRINCIPLES (former Tecon Technologies) 7 66 7
92 Ordat 7 12 7
93 Oxaion 7 13 7
94 Collax 6 7 6
95 Finanz Informatik 6 1 617 6
96 GiP mbH 6 8 6
97 MACH 6 15 6
98 Cursor Software 6 8 5
99 Die Software Peter Fitzon 6 9 5
100 HSH Soft-und Hardware 6 7 6

India
Top 100

and support revenue

The Indian software industry is Developing and commercialising
identified with software services that software products has traditionally
have set gold-standard benchmarks required significant investments in
in delivery and process excellence. It product development, branding, and
has been one of the greatest success marketing, all of which have been
stories of modern India. beyond the reach of smaller firms.
Disruptive technologies like cloud
The focus on services has histori-
computing, social networks, and the
cally relegated the Indian software
telecom revolution have reduced the
products industry to the background,
cost of technology development and
with software products revenues
the cost of market reach.
accounting for less than 5% of the $50
billion Indian software industry. The For example, for mobile applications,
last decade, however, has seen the a developer uses shared resources
number of Indian product companies on a cloud to build applications, and
grow five-fold, from about 100 in leverages the marketing muscle of a
India
1999 to 525 today. Among the India telecom provider to sell them. Tradi-
Top 100 software vendors, most are tional software services companies
small, with almost 80% of revenues are building out standard platforms
coming from the top 20 companies. for service delivery which could be
sold as products in their own right.
Banking sector products from India
have been the most visible in the in- With growth strategies led by innova-
ternational arena. i-flex (acquired by tion and intellectual property becom-
Oracle in 2005) was the most notable ing more mainstream, we believe
example with its core banking solu- the Indian software product industry
tion, Flexcube. Other core banking is well placed for the next phase of
solutions being sold worldwide are growth. The Indian software industry
Finacle (from Infosys) and BaNCS body, NASSCOM, expects revenues
(from Tata Consultancy Services). from this industry to be between
US$9.5 and $12 billion by 2015.
More recently, software product de-
velopment in education and training,
logistics, healthcare, cleantech, talent
management, and mobile applications
(including mobile stock trading) have Hari Rajagopalachari
been triggering what industry observ- Technology Leader, PwC India
ers believe will be the next wave in
India’s software revolution.

India Top 100 software vendors — Ranked by software revenue (in million €)

worldwide worldwide India
1 Tata Consultancy Services 140,1 4 459,3 19,3
2 Infosys 137,4 3 139,3 24,6
3 3i Infotech 117,3 366,6 52,8
4 Teledata 107,7 450,0 1,6
5 Persistant Systems 89,3 89,3 17,9
6 Geodesic 86,1 95,7 68,9
7 Educomp 69,5 154,4 55,6
8 Cranes 68,5 75,5 7,7
9 Rolta 68,3 227,6 37,6
10 Geometric Limited 60,8 76,0 24,3
11 Sonata Software (SITL) 56,3 206,9 56,3
12 Subex 55,7 68,8 14,6
13 Take Solutions Inc, Hyderabad 43,5 54,4 8,7
14 OnMobile 40,5 67,5 30,3
15 Polaris Software 40,2 200,9 7,8
16 Ramco Systems 26,1 26,1 12,8
17 Nucleus Software 25,8 43,3 4,1
18 KLG Systel 25,2 36,0 25,2
19 FT India 24,4 46,0 20,3
20 CMS 23,2 154,4 23,2
21 IBS Software Services 22,1 55,2 17,7
22 Tally Solutions 19,1 22,4 18,9
23 Quick Heal 15,6 15,6 14,0
24 Vsoft Technologies 14,1 21,7 2,1
25 Four-Soft 13,8 19,8 1,4
26 Infrasoft Technologies 10,1 14,4 3,5
27 Lasersoft Infosystem 9,0 10,5 8,9
28 Elitecore Technologies 7,7 11,0 5,4
29 Seeinfobiz 6,7 13,4 4,7
30 K7 Computing 6,7 6,7 4,5
31 Excelsoft Technologies 6,3 12,6 0,6
32 Nelito Systems 6,0 10,1 6,0
33 Pathfinder Software 6,0 6,7 3,6
34 Accel Frontline 5,9 39,4 4,1
35 Sify 5,5 110,7 5,4
36 Busy Infotech 5,2 7,4 4,7
37 Manthan Software Services 4,9 8,2 2,5
38 Advance Technologies 4,0 6,7 2,6
39 Magna Quest 4,0 6,7 2,0
40 Wings Infonet 4,0 4,5 2,8
41 Nucsoft 3,6 5,9 3,0
42 Godrej Infotech 3,2 7,1 0,6
43 ChainSys 3,0 7,4 1,2
44 Ontrack Systmes 2,2 4,4 1,5
45 Chenab Information Technologies 2,9 5,2 2,3
46 Intense Technology 2,9 2,9 1,3
47 Nihilent Technologies 2,7 22,3 0,8
48 Sanovi Technologies 2,6 3,4 2,2
49 Pramati Technologies 2,4 3,4 1,0

worldwide worldwide India
50 Unistal Systems 2,4 3,0 0,6

51 Gamut Infosystems 2,4 3,0 2,3
52 Fusion Charts 2,3 2,8 2,3
53 Aptegra Solution 2,2 5,5 2,2
54 GoFrugal Technologies 2,1 2,7 2,1
55 Srishti Software 2,0 2,2 1,3
56 RDM India 1,9 3,7 0,6
57 Integra Micro Software Services 1,8 5,2 1,6
58 Suntec Business Solutions 1,8 3,0 0,5
59 Nippon Data Systems 1,8 3,0 1,6
60 Nextstep Infotech 1,8 3,0 1,6
61 Shawman Softwares 1,8 1,8 1,3
62 ACS Infotech 1,8 1,8 1,1
63 Compulink Systems India 1,7 2,4 0,8
64 Infosoft Consultants 1,7 4,8 1,7
65 Anadocs 1,6 2,7 1,0
66 Marg 1,6 2,7 1,6
67 Eastern Software Systems 1,5 3,7 0,7
68 Wrench Solutions 1,5 2,1 0,6
69 Dewsoft Solutions 1,4 2,5 0,8
70 Hofinsoft Technologies 1,3 1,5 0,8
71 Product Dossietr Solution 1,3 2,2 0,7
72 Xalted Information Systems 1,3 2,4 0,8
73 Bodhtree 1,3 3,2 0,8
74 Phoenix IT Solutions , Vizag (A.P.) 1,2 1,8 1,1
75 NMSWorks Software 1,2 1,8 1,2
76 Micropro 1,1 1,6 1,0
77 Sathguru Management Consultants 1,1 2,7 0,5
India
78 Summit India 1,1 1,2 0,5

79 In-Solution Global 1,0 1,6 0,8
80 Pratham Software 0,9 1,5 0,9
81 Net Guru 0,9 3,5 0,9
82 Cooptions Technologies 0,9 1,3 0,9
83 Technoforte 0,8 1,2 0,7
84 Mithi Software Technologies 0,8 1,3 0,8
85 Quantum Link Communication 0,8 2,2 0,8
86 Interface Business Solutions 0,7 1,0 0,7
87 Sapphire IT Solution 0,7 0,9 0,5
88 Excellon Software 0,7 0,9 0,7
89 Dynamic Vertical Software 0,7 1,1 0,5
90 Seabit Technologies 0,7 0,8 0,7
91 Paramatrix Technologies 0,6 0,7 0,6
92 Ginni Systems 0,6 0,7 0,6
93 Micro Pro, The Computer professionals 0,6 0,7 0,6
94 Kalsofte 0,5 0,7 0,5
95 Valgen Infosystems 0,5 0,7 0,5
96 Orell 0,5 1,0 0,5
97 Infoton 0,5 0,6 0,5
98 R. K. Softwares 0,5 0,6 0,5
99 Soft World India 0,5 0,6 0,5
100 Odyssey Technologies 0,5 0,7 0,5
Source: Springboard Research (PAC Partner for Asia), 2009 figures

UK
Top 100

and support revenue

Over the last two years, the UK software market has
continued to have a strong presence in Europe, with
half of the top 10 European vendors based in the UK.
Sage has maintained its leading position in the sector in
terms of revenues, and remains focussed on maintain-
ing this position through its SaaS offering. UK compa-
nies continue to evolve, innovate, and adapt to market
conditions, and companies such as Misys have shown
real bravery in changing their focus and undertaking
significant corporate transactions in the current envi-
ronment.
In the past year, several former UK Top 100 software
vendors have undergone significant changes: Vero Soft-
ware was taken private by Battery Ventures; Portrait
Software was acquired by US company Pitney Bowes;
and Sophos was acquired by Apax Partners. With cash-
rich economies hungry for a foothold in Europe and
many searching for intellectual property and indus-
try know-how, the UK is likely to continue to attract
overseas interest, facilitated by low interest rates, a
weak pound, and some signs of economic recovery and
stability.
The sector, however, remains dwarfed by global giants
in the US, a country that has a long history of sup-
porting the industry financially and cultivating a real
entrepreneurial culture. Many countries have sought
to re-create the Silicon Valley phenomenon but have
UK
failed. However, the UK will continue to drive inno-

vation with the quality of talent at its disposal, and is
already seeing a number of good-quality start-ups and
mid-size consolidations driven by the resurgence of
private equity interest.
Jass Sarai
Technology Leader, PwC UK

UK Top 100 software vendors — Ranked by software revenue (in million £)

worldwide worldwide UK
1 Sage 1 234 1 439 196
2 Misys 482 692 18
3 Autonomy (incl. Interwoven as of Feb 09) 415 473 29
4 Logica 236 3 702 45
5 Acision 222 293 37
6 Micro Focus 158 165 14
7 Sophos 152 163 26
8 AVEVA 139 148 7
9 Northgate IS 116 646 90

IRIS Software Group (former Computer Software
10 93 119 91
Group)
11 KOFAX (former DICOM Group) 74 186 6
12 Intec Telecom Systems 72 168 5
13 Capita 68 2 687 66
14 Invensys Operations Management 60 1 000 4
15 De La Rue 60 561 6
16 SDL (incl. Idiom as of Feb 09) 58 172 6
17 SSP 51 68 42
COA Solutions (Acq. by Advanced computer software
18 47 62 45
in 2010)
19 Fidessa 44 239 22
20 Dealogic 42 59 8
21 RM 41 347 40
22 Civica (incl. Comino) 38 146 30
23 BT Global Services 37 8 513 20
24 Torex Retail 37 210 21
25 Computational Dynamics (CD-adapco) 36 39 2
26 CliniSys (ECI Partners) 36 45 15
27 Anite 35 119 20
28 Xchanging 35 750 18
29 Psion Teklogics 33 170 2
30 EMIS - Egton Medical Information Systems 33 55 33
31 Alterian 32 38 14
32 Infonic (bought by LHC in Jan 09) 32 45 9
33 Bond International Software 27 33 18
34 Delcam 26 32 7
35 Kewill Systems 26 56 8
36 Aquila Group 26 37 24
37 IDOX 25 32 25
38 StatPro 24 32 4
39 NCC Group 21 47 17
40 SmartStream Technologies 19 33 6
41 ION Trading (Anvil) 18 25 8
42 Aerosystems International (BAE Systems) 18 35 16
43 Open International Group (Open GI) 18 30 18
44 CybIT Holdings 17 26 12
45 Access Technology Group 17 23 15
46 Microgen 16 29 6
47 The Innovation Group (TiG) 16 156 6
48 MidlandHR (Midland Software) 16 23 16
49 Alphameric 15 40 13

worldwide worldwide UK
50 Serco 15 3 970 14
51 Clarity Commerce Solutions 14 19 7
52 Donovan Data Systems 14 19 13
53 White Clarke Group 13 19 5
54 Velti 13 58 2
55 Minorplanet Systems 13 17 5
56 Eleco (incl. Asta Development) 12 71 5
57 Mimecast 12 13 6
58 Sanderson 12 25 12
59 CHP consulting 12 20 7
Causeway Technologies (incl. Vixen Software as of
60 12 16 11
Apr 09, Globallive as of May 09)
61 Lagan Technologies 12 17 3
62 Portrait Software 12 16 5
63 Allocate Software (former Manpower Software) 12 16 8
64 City Networks (acquired by Broadbridge in Jun 10) 12 15 8
65 CDL Group 11 19 11
66 Serif (Europe) 11 13 10
67 Target Group (incl. Harlosh) 11 22 10
68 ServicePower Technologies 11 18 6
69 ITRS Group 11 15 6
70 System C Healthcare 10 22 10
71 Clearswift 10 17 4
72 Vero Software (formerly VI Group) 10 13 4
73 Ascribe (ASC Computer Software) 10 14 7
74 The Logic Group 10 17 9
75 Aculab 9 13 3
76 Patsystems 9 22 2
77 Miles 33 9 11 8
78 Craneware 9 14 1
79 COINS - Construction Industry Solutions 9 14 8
80 Pilat Media 8 19 1
81 Digital Applications International (DAI) 8 13 6
Solarsoft (merger between XKO Group & CMS
82 8 13 8
Software)
83 TRL 8 39 8
84 Tribal Group 8 242 8
85 SmartFOCUS Group 8 12 4
86 COR Financial Solutions 7 9 4
87 Cezanne Software (former HRM Software) 7 8 1
88 BullGuard 7 8 7
UK
89 Lombard Risk Management 7 9 3

90 FFastFill 7 14 5
91 Microlise 7 16 7
92 STG - Strategic Thought Group 7 8 2
93 2ergo 7 23 6
94 First Derivatives 6 25 2
95 Orchard Information Systems 6 11 6
96 OLM Group 6 21 6
97 IPL Information Processing 6 29 5
98 PROACTIS 6 7 5
99 Workplace Systems 6 9 3
100 Gresham Computing 6 10 3

US
Top 100

and support revenue

The software industry — led by the ingly blurry, as social hubs such as
US headquartered firms that form the Facebook and Flickr also function as
bulk of the market — is in the midst of application platforms and as Google,
several key shifts driven in large part Microsoft, and even Oracle have
by advances across the technology made versions of their productivity
industry. applications available over browsers.
Enterprise software providers are in- The other major trend is digital trans-
creasingly making their wares avail- formation, the continued enhance-
able as services delivered in private ment in user interactions through
cloud environments and even public digital means, which can transform
cloud environments. They’ve also customer support, sales and market-
gone on an acquisition spree, buying, collaboration, media consump-
ing up smaller companies to create tion, and more. So it’s no surprise that
stronger product portfolios that cover software providers are increasingly
a greater portion of a customer’s buy- rethinking both the software they sell
ing needs, with an eye to new mar- and the software they use themselves
kets. For example, SAP bought Sybase to tap this shift in behaviour by dig-
and Symantec bought both VeriSign’s ital consumers.
security business and PGP. And Ora-
What these trends all have in com-
cle has been reshaping the software
mon is an increase in heterogeneity,
(and hardware) products it bought
which favours customer individuality
from Sun Microsystems, reinventing
but complicates the design and de-
several established software com-
livery of both software and services.
munities such as Java’s. At the same
That said, it also provides a market
time, nonsoftware companies have
disruption that allows new compa-
been extending their portfolio offer-
nies and companies in other markets
ings to include software and service
to emerge as significant providers;
by buying software companies. Intel,
creates new opportunities for existing
for example, purchased McAfee, and
providers; and, yes, threatens others.
Hewlett-Packard purchased both
ArcSight and Fortify Software. US software providers are hardly
alone in shaping and being shaped by
A whole new industry has been
the shifts now underway. But they are
formed around mobile applications,
clearly leading the charge.
particularly around the Apple iOS and
Google Android platforms, and al-
though the providers are usually very Tom Archer
small companies, the same was once US Software Leader, PwC US
true of today’s desktop application
leaders. In the consumer-facing world,
the distinction between software
providers and Web services is increas-
US

US Top 100 software vendors — Ranked by software revenue (in million $)

worldwide worldwide US
1 Microsoft* 44 939 58 437 17 785
2 IBM 20 123 95 758 7 477
3 Oracle (incl. BEA as of Apr 08) 19 223 23 252 8 388
4 EMC (incl. VMware & RSA) 5 920 14 026 3 252
5 Symantec 5 610 5 985 2 877
6 HP (incl. EDS as of Sep 08) 4 190 114 552 1 443
7 CA 3 993 4 353 2 167
8 Intuit 3 127 3 183 3 003
9 Adobe 2 862 2 946 1 208
10 Apple 2 072 36 537 1 127
11 SAS 2 057 2 310 758
12 BMC Software 1 782 1 911 947
13 Cisco Systems 1 715 36 117 964
14 Autodesk 1 598 1 714 495
15 McAfee 1 562 1 927 813
16 Infor Global Solutions 1 530 2 200 665
17 Citrix Systems 1 298 1 614 653
18 Salesforce.com 1 210 1 306 839
19 Synopsys 1 066 1 360 510
20 Sun Microsystems (acquired by Oracle as of Jan 10) 1 037 11 449 442
21 McKesson Technology Solutions 906 3 124 816
22 SunGard 898 5 508 627
23 Cerner 897 1 641 792
24 Check Point Software 823 924 341
25 NetApp 821 3 406 423
26 Novell 757 862 348
27 PTC 712 938 253
28 Sybase 706 1 171 315
29 Mentor Graphics 695 803 272
30 Quest Software 657 695 412
31 Compuware 650 892 384
32 Amazon 650 24 509 340
33 Red Hat 639 748 354
34 Cadence Design Systems 633 853 231

FIS (Fidelity National Information Services, incl.
35 626 4 126 540
Metavante as of Oct 09)
36 Google 606 23 651 287
37 Sterling Commerce (acquired by IBM in May 10) 562 650 290
38 ESRI 560 776 386
39 Xerox 559 15 179 295
40 Tibco Software 550 621 235
41 Nuance Communications 539 950 403
42 Comverse 510 850 138
43 Fiserv 509 4 077 470
44 Ansys 498 517 166
45 ADP 494 8 867 400
46 Kronos 492 672 337
47 Lawson 460 757 270
48 Progress Software 455 494 191
49 Amdocs 454 2 863 265
*Excluding gaming revenue

worldwide worldwide US
50 Informatica 438 501 270

51 Intergraph 432 770 200
52 NCR 424 4 612 170
53 VeriSign 416 1 031 240
54 Attachmate 397 470 300
55 CSC 397 16 128 190
56 Teradata 376 1 709 182
57 Pitney Bowes 346 5 569 247
58 Fair Issac (FICO) 346 631 235
59 Bentley 315 460 123
60 The MathWorks 314 449 126
61 Accenture 307 21 577 163
62 Epic Systems 297 594 238
63 MicroStrategy 295 378 171
64 Constellation Software 294 438 202
65 ACI Worldwide 293 406 123
66 Meditech 293 393 252
67 Websense 282 314 140
68 JDA Software 268 386 148
69 Northrop Grumman Information Systems (NGIS) 265 8 611 255
70 F5 Networks 261 653 137
71 Epicor (incl. Scala & NSB) 261 410 178
72 Aspen Technology 255 312 80
73 Information Builders 242 285 185
74 Jack Henry & Associates 242 746 243
75 Concur Technologies 239 248 215
76 Advent Software 234 260 204
Wind River Systems pro forma (acquired by Intel in
77 232 296 126
Jul 09)
78 Blackboard 229 377 188
79 Ariba 222 339 132
80 TriZetto 220 490 220
81 MICROS Systems 220 912 126
82 Diebold 215 2 718 105
83 Lockheed Martin IS&GS 209 12 130 200
84 Eclipsys 208 519 195
85 General Dynamics IS&T 202 10 802 188
86 Serena Software 202 224 141
87 MSC Software (acquired by STG as of Oct 09) 192 213 48
88 Deltek 184 266 174
89 Tyler Technologies 184 290 184
90 Athenahealth 183 189 183
91 Mitchell International 175 245 175
92 Taleo 173 198 167
93 Convergys 167 2 827 122
94 Pegasystems 166 264 110
95 QAD 165 215 67
96 Harland Financial Solutions 162 279 160
97 Paychex 153 2 083 150
98 NetSuite 150 167 116
99 Unisys 148 4 598 63
US
100 The Ultimate Software Group 138 197 131

Of further
interest

Around the world, PwC produces a variety of thought leadership, industry journals,
and white papers. Below you will find a small sample of related pieces available.
Simply go to www.pwc.com/globalsoftware100 to find links to the publications listed
below. Other websites of interest include www.pwc.com/technology
and www.pwc.com/us/cloud.
Technology Forecast Software Revenue

Recognition: A User-Friendly
Published by PwC’s Centre for Technology
Guide to Navigating through
& Innovation, this journal features origi-
the Many Complexities
nal research and interviews with leading
technology executives on technology PwC’s recently updated software revenue
innovations and their potential impact on recognition guide is now available in
the business world. Recent issues featured an interactive Web format and features
themes such as mobile technology, cloud online annotations, highlighting, book-
computing, and enterprise architecture. marking, in-context search results, and
more. The content of the guide has been
updated thoroughly to include the latest
A View on Cloud Computing information and guidance available, and to
Cloud computing technology is still in the comprehend the latest developments in the
early-adopter phase for both providers and software industry.
consumers. Some see it as merely a service Visit www.pwcrevrec.com.
provider trend and not really a new break-
through concept. Others, however, see it as
How to Capture Value
a complete shift in how the world will use
through Software R&D
and value information technology.
This is the first article in a series of white
This white paper, written by Dr. David
papers written by PwC’s US software
Jacobson, director of the Emerging Tech-
industry practice to identify and discuss
nologies practice at PwC Canada, clarifies
value leakage points across the software
the differences between cloud comput-
industry supply chain. The article’s main
ing models such as software as a service
objective is to identify the central role that
(SaaS), platform as a service (PaaS), and
R&D plays in software organisations and
infrastructure as a service (IaaS). It also
raise the issue of R&D transparency and
discusses how some of Canada’s software
governance within the organisation. It is
CEOs feel about the technology, using the
PwC’s view that through effective R&D
results of The 2010 PwC Survey of Cana-
value management, company leadership
dian Software Company CEOs.
can enhance shareholder value. The article
looks at opportunities to gain greater R&D
Security Among the Clouds efficiency and offers a framework based on
a set of five dimensions: strategy, structure,
Cloud computing promises significant cost
process, people, and technology. In addi-
savings, diminished IT complexity, and
tion, the article highlights the way for-
increased flexibility in managing IT and
ward, including a suggested organisational
responding to market changes. However,
assessment along three work streams:
chief information security officers must
governance and change management,
consider the risks associated with these
process assessment and accounting and tax
new computing models, including the
considerations.
possibility of data loss and data leakage,
downtime of service providers, regula-
tory constraints, and risk of intellectual
property theft.

About us
PwC : PricewaterhouseCoopers provides industry-focused
assurance, tax, and advisory services to enhance value for their
clients. More than 163,000 people in 151 countries across the PwC
network share their thinking, experience, and solutions to develop
fresh perspectives and practical advice.
See www.pwc.com for more information.
About our technology industry practice: PwC works with
technology companies around the world to help them fulfill the
promise of their great ideas. Whether it’s driving innovation to
meet the growing consumer opportunity of the global markets, or
adopting new “digital” business models, our strong relationships
and track record of delivering value have made us the trusted
adviser or auditor to the majority of the Global Fortune 500 and
Global Financial Times 500 technology companies.
There is an ever-present state of change and evolution in each
of the technology sectors. The software industry is currently
undergoing great change, from the structure of its business
models to the delivery of products and services to customers.
We’ve worked with software companies for many years, serving
as auditor or business adviser to 85% of the largest software
companies in the US and auditing more of them on the Fortune
500 list than any other accounting firm (38%). Given our
significant client base and considerable resources, our technology
professionals work from an exceptional base of experience. We’re
in touch with your industry – and ready to work with you.
For more information on how PwC’s technology industry practice
can help your company, or to get in touch with a technology
industry partner in your area, please visit us at www.pwc.com/
technology or contact one of the professionals listed on page 63
of this publication.

Afdel
AFDEL is the French association of software vendors. With

230 companies as members, AFDEL represents the whole indus-
try, from big firms (45% of Top 100 France revenue) to small and
medium-sized enterprises (80% of members). France’s software
industry is crucial for economic growth but is too often discarded
by public policies. AFDEL wants to bridge the gap. It also supports
companies in their competition by sharing knowledge and best
practices between members.
www.afdel.fr
The European Software

Alliance
The European Software Alliance is an alliance formed to represent

the European software industry at the EU level. The purpose of
the alliance is to:
• contribute to the development of the European software

industry
• promote a favourable framework for the European software
industry
• advocate the importance of the software industry for
the European economy (sustainable growth, jobs,
competitiveness)
• be a trusted interlocutor for EU institutions and other
stakeholders on software-related subjects
• be a networking platform among all members, whatever
their size, from large corporations to small and medium-
sized enterprises, and national organisations
Current members of the Alliance are: 1C, Albany,

Dassault Systèmes, Microsoft, Oracle, and SAP.

Intellect
Intellect is the leading trade association serving the UK technology

industry, representing 750 small and medium-sized enterprises
and multinational member companies and existing solely for their
benefit.
Intellect was formed in May 2002 as a merger between many

trade associations in the sector, some of them with roots dating
back to the 1930s.
The creation of Intellect gives a single, powerful voice to the

UK technology sector, which comprises the various sectors of
information and communications technologies (ICT), electronics
manufacturing and design, and consumer electronics (CE),
including defence and space-related IT.
www.intellectuk.org
TSIA
The Technology Services Industry Association (TSIA) is the

leading association dedicated to advancing the business of
technology services. Technology services organisations large and
small look to TSIA for world-class benchmarking and research,
exceptional peer networking and learning opportunities, and
high-profile certification and awards programmes.
TSIA keeps their business leaders informed and connected

through a full range of programmes and services that tackle
real-world service business challenges and provide real-world
solutions.
TSIA corporate members represent the world’s top technology

companies as well as scores of innovative small and midsize
businesses in four major markets: enterprise IT and telecom,
consumer technologies and carriers, healthcare and healthcare
IT, and industrial automation. TSIA brings the technology services
industry together.
www.tsia.com

Contacts
We would like to thank the chief executive officers and senior executives who took the time to share their viewpoints
with our team.
Contributors from PwC include: Jan Akers, Rajendran C., Ergun Genc, Clare Matthews, Pradyumna Sahu,
Lauren Wendel, and Jenny Zhan.
Thanks also to Galen Gruman and Pierre Marty, co-authors of the “analysis & opinions” section.
A special thanks to Teresa Perlstein and Michael Brilhault for project management and marketing support and
to Véronique Rode-Coupeau for design and production.

For more information on how the
professionals at PwC can help you meet
the challenges of a changing software
industry, please contact any of our partners
listed below.
Global Technology Industry Leader China

Raman Chitkara, San Jose Alison Wong
[1] (408) 817 3746 China Technology Leader, Shanghai
raman.chitkara@us.pwc.com [86] (21) 2323 2551
alison.cy.wong@cn.pwc.com
Global Software Leader
Germany
Dean Petracca, Boston
Christof Menzies
[1] (617) 530 6372
Partner, Frankfurt
dean.petracca@us.pwc.com
[49] (69) 9585 1122
European Software Leader christof.menzies@de.pwc.com
Pierre Marty, Paris
India
[33] 1 56 57 58 15
Hari Rajagopalachari
pierre.marty@fr.pwc.com
India Technology Leader, Bangalore
US Software Leader [91] (80) 4079 4002
Tom Archer, San Jose hari.rajagopalachari@in.pwc.com
[1] (408) 817 3836
UK
thomas.archer@us.pwc.com
Jass Sarai
UK Technology Leader, London
[44] (1895) 522206
jass.sarai@uk.pwc.com

About
To learn more
The interviews
In addition to its quantitative findings, this report also includes
insight from interviews with 23 software company executives.
We thank all of them for their contributions.
Adobe ESI group NetSuite Symantec

Rob Tarkoff, Senior Alain de Rouvray, Jim McGeever, COO James Beer, CFO
Vice President, CEO
General Manager of Neusoft Temenos
Digital Enterprise Infosys Liu Jiren, CEO Andreas Andreades,
Solutions Group S. Gopalakrishnan, CEO
CEO Sage Group
Berger-Levrault David Clayton, VMware
Pierre-Marie Kingdee Group Director Shekar Ayyar,
Lehucher, CEO Duke Chen, CFO of Strategy & Head of Strategy
Acquisition
BMC Software Linedata Wipro
Bob Beauchamp, Anvaraly Jiva, CEO SAP AG Sanjay Gupta,
CEO Jim Hagemann Senior Vice President
Microsoft Snabe, co-CEO
Cegid Group Jean Philippe
Patrick Bertrand, Courtois, Software AG
CEO President, Microsoft Karl-Heinz Steibich,
International CEO
Harry Labana, Mimecast Sybase
Vice President & CTO Peter Bauer, CEO Dr. Raj Nathan,
Executive Vice
Dassault Systèmes MindTree President
Bernard Charlès, Krishnakumar
CEO Natarajan, CEO

Global 100 Software Leaders Key players & market trends
Global 100
Software
Leaders
Key players
& market trends
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Global 100 Software Leaders Key players & market trends

Adobe ESI group NetSuite Symantec

2 Global 100 Software Leaders December 2010

Raman Chitkara Pierre Marty

December 2010 Global 100 Software Leaders 1

Cloud computing, mobile devices, and

Companies, industry associations, and

2 Global 100 Software Leaders December 2010

Global Top 100

December 2010 Global 100 Software Leaders 3

• Software includes application software, system

4 Global 100 Software Leaders December 2010

Share of the worldwide software product*

* Licence, maintenance, and support

Growth in software product* in %

* Licence, maintenance, and support

December 2010 Global 100 Software Leaders 5

1 Microsoft* US 32 686 42 504 77%

2 IBM US 14 429 68 660 21%

3 Oracle US 13 854 16 758 83%

4 SAP DE 8 111 10 672 76%

5 EMC (incl. VMware & RSA) US 4 244 10 057 42%

6 Symantec US 3 969 4 234 94%

8 CA US 2 825 3 080 92%

9 Intuit US 2 299 2 340 98%

10 Adobe US 2 067 2 127 97%

11 Apple US 1 529 26 965 6%

12 Fujitsu (incl. FSC as of Apr 09) JP 1 505 35 653 4%

13 Sage UK 1 477 1 644 90%

14 SAS US 1 475 1 656 89%

15 BMC Software US 1 261 1 352 93%

16 Cisco Systems US 1 261 26 551 5%

17 NEC JP 1 220 27 300 4%

18 Hitachi JP 1 162 68 330 2%

19 Autodesk US 1 140 1 222 93%

20 McAfee US 1 120 1 382 81%

21 Infor Global Solutions US 1 103 1 586 70%

22 Dassault Systèmes FR 1 100 1 251 88%

23 Citrix Systems US 930 1 157 80%

24 Salesforce.com US 863 931 93%

25 Synopsys US 780 995 78%

26 Sun Microsystems (acquired by Oracle as of Jan 10) US 754 8 327 9%

27 TrendMicro JP 675 739 91%

28 SunGard US 644 3 949 16%

29 Cerner US 643 1 177 55%

30 McKesson Technology Solutions US 641 2 210 29%

31 Check Point Software US 590 663 89%

32 NetApp US 585 2 426 24%

33 Software AG (incl. IDS Scheer as of Sep 09) DE 581 847 69%

34 Misys UK 567 814 70%

35 Novell US 554 631 88%

36 PTC US 525 692 76%

37 Sybase US 506 839 60%

38 Mentor Graphics US 499 576 87%

39 Quest Software US 471 498 94%

40 Amazon US 466 17 573 3%

41 Autonomy (incl. Interwoven as of Feb 09) UK 465 531 88%

42 Open Text CA 462 571 81%

43 Compuware US 460 631 73%

44 Cadence Design Systems US 454 611 74%

• Software includes application software, system

• Software includes application software, system