INS2029

MIDTERM ASSIGNMENT

OFFICE ETIQUETTE: GOOGLE

Course Title: Business Communication

Course Code: INS2025
Lecturer: MA Nguyen Thi Minh Huyen

March 19, 2021

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TABLE OF CONTENTS
I. INTRODUCTION...................................................................................................................3
II. GOOGLE INC.........................................................................................................................4
III. ETIQUETTE IN GOOGLE...............................................................................................6
1. Dress......................................................................................................................................6
2. Hour.......................................................................................................................................6
3. Greeting.................................................................................................................................6
4. Communication.....................................................................................................................7
5. Office and atmosphere.........................................................................................................12
6. Working style......................................................................................................................12
7. Social time...........................................................................................................................14
8. Dining..................................................................................................................................14
9. Dog policy...........................................................................................................................15
10. Meeting............................................................................................................................15
11. Gifts, entertainment and other business experiments......................................................17
12. Drugs and alcohol............................................................................................................17
IV. CONCLUSION......................................................................................................................18
V. BIBLIOGRAPHY REFERENCES.....................................................................................19

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I. INTRODUCTION
 About us:
- Group’s members:
1. Trương Vũ Tú Hiệp - 18071085 (Leader)
2. Nguyễn Thu Hương - 18071117
3. Lê Thanh Thảo - 18071231
4. Lê Thuỳ Trang - 18071244
5. Nguyễn Bình Dương - 18071063
6. Ngô Quang Hà Tuấn - 18071225
7. Hoàng Thu Thảo – 17071169

 What we work for:

- This report is composed to introduce Google’s office etiquette.

 Main objectives:
- Understanding the office etiquette in Google – an enormous empire of Internet
services all over the world.
- Explaining why the working environment directly affects how successful the company
is.
- Having a look at a professional corporation in order to well-prepare for future jobs.
- Improving multiple skills in searching and collecting information through abundant
resources.

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II. GOOGLE INC.

Company name Google LLC

Logo

  

Founded September 4, 1998; 22 years ago in Menlo Park, California, United States

Founders  Larry Page

 Sergey Brin

Type Subsidiary (LLC)

Industry  Internet
 Cloud computing
 Computer software
 Computer hardware
 Artificial intelligence
 Advertising

Headquarter address  1600 Amphitheatre Parkway, Mountain View, California, United

States
 Queenstown, Singapore (Asia-Pacific)

Area served Worldwide

Product Search tools, Map, Gmail, YouTube, Calendar, etc

Total assets 319,616,000,000 USD (2020)

Number of 135,301 (2020)

employees

Parent Alphabet Inc.

Website google.com

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 Google LLC is an American multinational technology company that specializes in
Internet-related services and products, which include online advertising technologies, a
search engine, cloud computing, software, and hardware. It is considered one of the Big
Five technology companies in the U.S. information technology industry, alongside
Amazon, Facebook, Apple, and Microsoft.
 Google was founded in September 1998 by Larry Page and Sergey Brin. Google is
Alphabet's leading subsidiary and the umbrella company for Alphabet's Internet interests.
On August 19, 2004, Google moved to its headquarters in Mountain View, California,
nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its
various interests as a conglomerate called Alphabet Inc. 
 The company's rapid growth since incorporation has triggered a chain of products,
acquisitions, and partnerships beyond Google's core search engine (Google Search). It
offers services designed for web-based products such as Advertising services,
Communication and publishing tools, Developer tools…
 The company leads the development of the Android mobile operating system. Google has
moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics
manufacturers in the production of its Nexus devices, and it released multiple hardware
products in October 2016. Google has also experimented with becoming an Internet.
 Google.com is the most visited website worldwide. Several other Google-owned websites
also are on the list of most popular websites, including YouTube and Blogger.
 Google was the most valuable brand in the world in 2017 (surpassed by Amazon), but has
received significant criticism involving issues such as privacy concerns, tax avoidance,
antitrust, censorship, and search neutrality.

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III. ETIQUETTE IN GOOGLE

1. Dress
 The dress code is “casual” and laid-back because the company values ability and
hard work, not appearance. The actual Google rules are simple: get dressed and
remember that some establishments or regions require shoes or other
requirements. (Other requirements are typically kitchens, laboratories, workshops,
and data centers where safety rules are in place).
 For example: David Seidman, former Security Engineering Manager at Google
said that he usually wore a casual T-shirt and jeans. His colleagues next to him in
the elevator, shorts, flip flops, Patagonia jacket. Another who just wears
sweatpants, stylish sneakers, and a leather jacket. 
 Generally, Jeans and t-shirts are by far the most common, with shorts in the
summer. Outerwear is usually athletic. Dresses and suits are quite rare. Skirts/kilts
are somewhat common in summer.

2. Hour
 One of Google's most famous management philosophies is something called "20%
time."
 Founders Larry Page and Sergey Brin highlighted the idea in their 2004 IPO letter:
"We encourage our employees, in addition to their regular projects, to spend 20%
of their time working on what they think will most benefit Google," they wrote.
"This empowers them to be more creative and innovative. Many of our significant
advances have happened in this manner”.
 However, it is not technically something that gets formal management oversight
— Googlers are not forced to work on additional projects and there are no written
guidelines about it. Only about 10% of Googlers are using it, last time the
company checked, but it does not really matter, as long as the idea of it exists. 
Typically, employees who have an idea separate from their regular jobs will focus
5 or 10% of their time on it, until starts to "demonstrate impact." At that point, it
will take up more of their time and more volunteers will join until it becomes a
real project.  Therefore, the idea of 20 percent time is more important than the
reality of it because the most talented and creative people can't be forced to work."

3. Greeting
 Meeting Someone For The First Time:
- Stand when someone new comes into the room (whether you are a man or
woman).
- Do make eye contact and smile!

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- Offer your right-hand out-stretched with the palm facing left to shake
hands.
- Your grip should be firm, but not a bone crusher.
- A handshake should last as long as it takes you and the other person to say
your names.
- Introduce yourself by making direct eye contact and saying your first and
last name.
- If you did not catch their name the first time, ask them politely to repeat it.
- At the end of the meeting, shake hands again and say how nice it was to
meet them. Use their first name.
- Follow up if you promised to send them something, call them, or anything
else. Follow up is a key to success!
 Introducing Someone Else:
- Generally, you introduce the younger to the older; the junior executive to
the senior executive; and a colleague to a client.
- If you have forgotten someone’s name, politely tell them you have
forgotten their name and they will repeat it for you.
- Always try to include a fact about each person in your introduction.
 A warm greeting for new employees: A warm greeting for a new employee turns
out to have a big impact. According to Bock, a manager greeting a new employee
with “Hi nice to meet you, you’re on my team, we’re going to be working
together” and doing “a few other things” leads to a 15% increase in productivity
over the following nine months. Who knew words could have such a lasting
impact?

4. Communication
 Email: 
- Include a clear, direct subject line: Examples of a good subject line include
"Meeting date changed," "Quick question about your presentation," or
"Suggestions for the proposal." "People often decide whether to open an
email based on the subject line," Pachter says. "Choose one that lets
readers know you are addressing their concerns or business issues."
- Use a professional email address: If you work for a company, you should
use your company email address. But if you use a personal email account--
whether you are self-employed or just like using it occasionally for work-
related correspondences--you should be careful when choosing that
address, Pachter says. You should always have an email address that
conveys your name so that the recipient knows exactly who is sending the
email. Never use email addresses (perhaps remnants of your grade-school
days) that are not appropriate for use in the workplace, such as

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"babygirl@..." or "beerlover@..." -- no matter how much you love a cold
brew.
- Think twice before hitting Reply All.: No one wants to read emails from
20 people that have nothing to do with them. Ignoring the emails can be
difficult, with many people getting notifications of new messages on their
smartphones or distracting pop-up messages on their computer screens.
Refrain from hitting Reply All unless you really think everyone on the list
needs to receive the email, Pachter says.
- Include a signature block.: Provide your reader with some information
about you, Pachter suggests. "Generally, this would state your full name,
title, the company name, and your contact information, including a phone
number. You also can add a little publicity for yourself, but don't go
overboard with any sayings or artwork." Use the same font, type size, and
color as the rest of the email, she says. 
- Use professional salutations. Do not use laid-back, colloquial expressions
like "Hey you guys", "Yo!" or "Hi folks." "The relaxed nature of our
writings should not affect the salutation in an email," she says. "Hey is a
very informal salutation and generally it should not be used in the
workplace. And Yo is not okay either. Use Hi or Hello instead." She also
advises against shortening anyone's name. Say "Hi Michael," unless you
are certain he prefers to be called "Mike."
- Use exclamation points sparingly.: If you choose to use an exclamation
point, use only one to convey excitement, Pachter says. "People sometimes
get carried away and put a number of exclamation points at the end of their
sentences. The result can appear too emotional or immature," she writes.
"Exclamation points should be used sparingly in writing." 
- Be cautious with humor.: Humor can easily get lost in translation without
the right tone or facial expressions. In a professional exchange, it is better
to leave humor out of emails unless you know the recipient well. Also,
something that you think is funny might not be funny to someone else.
Pachter says: "Something perceived as funny when spoken may come
across very differently when written. When in doubt, leave it out."
- Know that people from different cultures speak and write differently.
Miscommunication can easily occur because of cultural differences,
especially in the writing form when we can't see one another's body
language. Tailor your message to the receiver's cultural background or how
well you know them. A good rule to keep in mind, Pachter says, is that
high-context cultures (Japanese, Arab, or Chinese) want to get to know you
before doing business with you. Therefore, it may be common for business
associates from these countries to be more personal in their writings. On
the other hand, people from low-context cultures (German, American, or
Scandinavian) prefer to get to the point very quickly.

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- Reply to your emails--even if the email was not intended for you.: It is
difficult to reply to every email message ever sent to you, but you should
try to, Pachter says. This includes when the email was accidentally sent to
you, especially if the sender is expecting a reply. A reply is not necessary
but serves as good email etiquette, especially if this person works in the
same company or industry as you. Here's an example reply: "I know you're
very busy, but I don't think you meant to send this email to me. And I
wanted to let you know so you can send it to the correct person."
- Proofread every message.: Your mistakes will not go unnoticed by the
recipients of your email. "And, depending upon the recipient, you may be
judged for making them," Pachter says. Do not rely on spell-checkers.
Read and reread your email a few times, preferably aloud, before sending
it off. "One supervisor intended to write 'Sorry for the inconvenience,'"
Pachter says. "But he relied on his spell-check and ended up writing 'Sorry
for the incontinence.'" 
- Add the email address last: "You don't want to send an email accidentally
before you have finished writing and proofing the message," Pachter says.
"Even when you are replying to a message, it's a good precaution to delete
the recipient's address and insert it only when you are sure the message is
ready to be sent."
- Double-check that you've selected the correct recipient: Pachter says to pay
careful attention when typing a name from your address book on the
email's "To" line. "It's easy to select the wrong name, which can be
embarrassing to you and to the person who receives the email by mistake."
- Keep your fonts classic.: Purple Comic Sans has a time and a place
(maybe?), but for business correspondence, keep your fonts, colors, and
sizes classic. The cardinal rule: Your emails should be easy for other
people to read. "Generally, it is best to use a 10- or 12-point type and an
easy-to-read font such as Arial, Calibri, or Times New Roman," Pachter
advises. As for color, black is the safest choice. 
- Keep tabs on your tone.: Just as jokes get lost in translation, the tone is
easy to misconstrue without the context you would get from vocal cues and
facial expressions. Accordingly, it is easy to come off as more abrupt than
you might have intended --you meant "straightforward," they read "angry
and curt”." To avoid misunderstandings, Pachter recommends you read
your message out loud before hitting send. "If it sounds harsh to you, it
will sound harsh to the reader," she says. For best results, avoid using
unequivocally negative words ("failure," "wrong," "neglected"), and
always say "please" and "thank you."
- Nothing is confidential--so write accordingly: Always remember what
former CIA chief General David Petraeus apparently forgot, warns
Pachter: Every electronic message leaves a trail. "A basic guideline is to

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assume that others will see what you write," she says, "so don't write
anything you wouldn't want everyone to see." A more liberal
interpretation: Don't write anything that would be ruinous to you or hurtful
to others. After all, email is dangerously easy to forward, and it is better to
be safe than sorry.
 Phone:
- Answer a call within three rings.: If your position entails always being
available to callers, you should be available. That means staying focused
and answering calls immediately. The last thing you want to do is keep a
customer waiting after a string of endless ringing or send them to
voicemail when you should have been able and ready to reply.
- Immediately introduce yourself.: Upon picking up the phone, you should
confirm with the person whom they have called. In personal calls, it is
sufficient, to begin with, a "Hello?" and let the caller introduce themselves
first. However, you want to allow the caller to know if they have hit a
wrong number, as well as whom they are speaking with. Practice
answering the phone with, "Hi, this is [Your first name] from [Your
company]. How can I help you?" Your customer will be met with warmth,
which will encourage a positive start to your call. And, if it ends up being
an exasperated college student trying to order pizza, they will at least
appreciate your friendliness.
- Speak clearly.: Phone calls, while a great option for those who detest in-
person interaction, do require strong communication skills. For one, the
person on the other end of the line can only judge you based on your voice,
since they do not get to identify your body language and — hopefully —
kind smile. You always want to speak as clearly as possible. Project your
voice without shouting. You want to be heard and avoid having to repeat
yourself. A strong, confident voice can make a customer trust you and your
support more. In case of bad cell service or any inability to hear or be
heard, immediately ask to hang up and call back.
- Only use speakerphones when necessary.: We all know the trials of
speakerphones. It is easier for you because you can use your hands to
multitask. However, for the other caller, it is like trying to hear one voice
through a honking crowd of taxis in Manhattan — impossible and
frustrating. Give your customers your full attention and avoid
speakerphones. This will make it easier for both parties to be heard, and it
will ensure that you are actually paying attention to them. You may need to
use speakerphones on rare occasions, such as when it is a conference call
or when you are trying to troubleshoot on the phone. While speakerphones
may be appropriate at these times, it is always better to use a headset to
remain hands-free.

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- Actively listen and take notes. Speaking of paying attention to your
customers, it is essential that you are actively listening to them throughout
the conversation. Actively listening means hearing everything they have to
say and basing your response of their comments, rather than using a
prescribed script. This proves to your customers that you are present and
are empathetic to their inconveniences. It is helpful to take notes during
support calls. You will want to file a record post-conversation, and notes
will be immensely helpful. It also ensures that, during long-winded
explanations from customers, you can jot down the main points and jump
into problem-solving without requiring them to repeat.
- Use proper language: A key difference between professional and personal
phone calls is obvious — the language. It might be acceptable to use slang
and swears when talking on the phone with your friends, but this kind of
language can cause you to lose a customer for life. Always be mindful and
respectful when on the phone. You never know what customers might be
offended by something you say, so it is best to use formal language. It is
okay to throw in humor if appropriate, but never crack a joke that could
upset a customer.
- Remain cheerful. You never know when a customer is having a bad day.
When someone is rude to you on the phone, your immediate reaction may
be to put them in your place. First, though, take a moment to step into their
shoes and recognize why they are so upset.
- Ask before putting someone on hold or transferring a call.: There's often
nothing more infuriating than being put on hold. After waiting on hold for
ten or fifteen minutes to speak with a real-life human being, you finally get
to explain your problem. Then, you are immediately put back on hold and
then transferred to someone else to whom you must re-explain the whole
problem. Talk about exhausting. However, if you must put a customer on
hold or transfer their call, always ask for their permission first. Explain
why it's necessary to do so, and reassure them that you — or another
employee — are going to get their problem solved swiftly. By keeping
your customer in the loop, they will be less inclined to complain about a
long wait time.
- Be honest if you do not know the answer: You might need to put a
customer on hold or transfer their call if the dreaded occurs — you do not
know the solution. Perhaps you have tried everything you can or simply
have no idea what they are talking about. Do not panic; customer support
representatives are humans, too, and it is okay not to be the omniscient
voice of reason. It is best to admit when you do not know something,
rather than making excuses or giving false solutions. However, tell them
that you are going to do everything you can to find an answer and get back
to them momentarily, or find a co-worker who does know the answer.

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Customers do not typically expect you to have all the solutions at hand, but
they will expect you to be transparent.
- Be mindful of your volume: You may be so focused on your phone call
with a customer that you are barely paying attention to your present
setting. When working in a call center, things can get pretty loud. You
always want to be mindful of your volume and ensure that you are not
disrupting the ability of your co-workers to speak to customers and get
their work done. If you are on a call that requires you to speak louder due
to a bad connection or a hard-of-hearing customer, simply step out of the
room and speak with them separately. Your customers are always your
main concern, but you do not want to inhibit the work ethic of others in
your workplace.

5. Office and atmosphere

 Working environment is one of the important factors affecting employee
performance. According to US-based consulting firm Gallup, 63% of workers do
not work their full responsibilities and only about 24% of workers feel
comfortable and creative in their work. It is important to build a comfortable work
environment. That is why the world's leading technology corporations often invest
in the layout of office design.
 Besides the policies and remuneration, what makes employees always want is that
working at the Google office is a dreamlike working environment; Google has
long been known as a cultural company and has an ideal working environment for
employees. To avoid the feeling of pressing, affecting morale as well as
productivity and working results. Google has always tried to create a comfortable
atmosphere at offices and open working style, so the campus of the cafeterias,
entertainment areas, libraries and workspaces are not separated. The modern
interiors in the company are also beautifully decorated and creative.
 Google's working environment has always been towards freedom and openness,
which has become an office etiquette; motivating all employees to share and
interact with each other instead of private offices. The office layout and openly
etiquette often motivate employees to work in groups or teams. The etiquette of
openness has become Google's most important etiquette aimed at enhancing
employee solidarity, fostering creativity, innovation, and effective
communication.  All employees working at Google need to have good teamwork
habits, good communication skills as well as an open working style to be able to
adapt to this etiquette and the working environment of Google.
 For employees to feel comfortable and creative in the work process, Google
allows employees to work from home or even while travelling, because, with a
technology company, the data is kept on the “cloud”. Employees can complete
their work wherever they are. Besides, this technology company also allows
employees to spend a certain time on daily work to participate in creative projects.

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Google regularly invites many famous speakers, from singers, artists, writers,
politicians ... to the company to speak. These programs are filmed and shared via
their online video site YouTube in the Google Talk section. These programs
always stimulate and develop creative thinking for employees.

6. Working style
 Working style can be defined as the way people think, structure, organize, and
complete day-to-day tasks on the job. Working style is important and
differentiated among organizations. It is official that Google has been considered
as a tech company that has one of the best working styles. Here are some
characteristics of how people at Google work on the basis of daily activities.
 Work management based on data.
- At Google, data analyzing is the source of making decisions. Since the
company’s inception, Google has applied quantitative and qualitative data
in the decision-making process. Data is not only used for making important
decisions such as which business to focus on, strategy for following... but
also for managing micro-behaviors every day such as time to warm up
before working, waiting in line for lunch... 
 Free working style: Google adapts a working way that empowers their employees
to be open and to do more than just work, which contributes to people’s happiness
and the company’s efficiency. In details, Google has been known about:
- True flexibility: Google understands the importance of flexibility at work.
Therefore, they allow employees to have a flexible schedule and ways of
working. In other words, Google encourages employees to work when they
like and how they like with the aim of improving productivity.
- Collaboration is a key: Collective strength is undeniable, Google practices
it in a program called “Googler to Googler''. In which, people at Google
will coach each other about business skills such as public speaking,
management as well as extra activities like boxing, soccer, golf... Through
this program, Googlers are able to do both teamwork and independent
tasks better.
- Encourage creativity: Google especially focuses on creativity. While
working, employees are free to express their creativity by offering new
solutions for the same problem or simply the way of work. In addition,
Google encourages autonomy that allows employees to enjoy freedom in
thinking, reacting, and solving problems in creative ways.
- Priority innovation: Google believes that being innovative is an important
way to improve the world. They promote innovation in the workplace in
many ways including hiring people with innovative minds, “thinking
outside the box...”
- Trust essentials: At Google, the relationship among people is built based
on an important element: Trust. With the belief that people are
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fundamentally good, employers will see the above-and-beyond
performance, and employees will have job satisfaction.
 Work-life balance: To follow long-lived work, Google follows a work-life balance
strategy. In more specific, they promote major aspects of a positive work
environment including organizational culture, employee engagement, career
development, retention... By doing that, employees are satisfied with their job and
more willing to commit themselves to the company’s success.

7. Social time
 Health care of employees: Google knows that employees work best when they are
in good health. They invested in a series of gyms that were open 24/7 and held
many classes with coaches completely free. Google employees sit for many hours
every day, so the encounter with office diseases is unavoidable. To help
employees solve this problem, Google has also invested in the "Physiotherapy
Area" with specialists, chiropractors ... in some big campuses.
 Free all food:  All Google employees get 3 free meals a day. Currently, Google
headquarters is located in big cities such as California, Los Angeles, Chicago...
places with the highest living costs in America. Therefore, this policy of Google
helps its employees save a small amount of money. A Google software engineer
said that the amount of food provided is a lot, if you love a certain dish you can
get a few more servings to eat in the middle of a meeting with colleagues. Some
Google employees in Silicon Valley even living in trucks in company parking lots.
Google also regularly organizes free cooking lessons to help employees have an
enjoyable activity with their colleagues.
 World of entertainment and relaxation Google: Google headquarters often have
unique relaxing devices such as slides, Wii game machines, billiard tables,
baths..., with the general-purpose to help employees "cool down" their minds and
achieve the highest work efficiency.
 Workplace pets: Google allows employees to bring pets to work. This is a rare
policy because most companies do not want anything distracting in the workplace.
"About 2-3 times a week I bring my dog to work. Managing it during meetings is
a problem, but just being around and petting and playing with it has helped me and
my friends. industry relieves a lot of stress ".
 Freelance working environment: Google offers a gym, spa, sports field, and free
hot baths. "The best thing about Google is that you are not as confined to the four
walls as normal offices. I often think of ways to solve problems in the bathroom at
work. Many people choose to cycle or run. set around beautiful Google campuses
to create new ideas.

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8. Dining
 One of the most interesting things when mentioned at Google is dining culture.
Googlers are able to have a variety of dining benefits. They are provided fresh
organic, sustainable, and locally grown foods prepared by five-star chefs for free.
Employees are allowed to eat whenever they want. Moreover, the office is
designed with a lot of dining tables and break-out space which help employees to
eat wherever they want. In addition, there are numerous micro-kitchens as well as
café around the Google campus which bring people together. At Google, people
usually enjoy meals with others while having a conversation about the job. These
things have advantages in not only building community but also driving efficiency
and productivity for Google (because people do not need to go out for dining).

9. Dog policy
 Google has always been known to be a canine-friendly company, but the one thing
that apparently had escaped the notice of the media all along was a little paragraph
tucked away amidst all the corporate jargon on the company's investor relations
website detailing the code of conduct that bounds the tech giant and its army of
employees around the globe. Unbeknownst to the media that has been covering the
company for years, the webpage actually devotes an entire paragraph detailing its
'Dog Policy' that spells out in no uncertain terms that love for man's best friend is
a part and parcel of Google's official company policy. According to the text,
"Google's affection for our canine friends is an integral facet of our corporate
culture. We like cats, but we're a dog company, so as a general rule we feel cats
visiting our offices would be fairly stressed out”. The tech giant has long been a
supporter of dogs in the workplace. In fact, they specifically state that they’re dog
people in the Code of Conduct: “Google’s affection for our canine friends is an
integral facet of our corporate culture. We like cats, but we’re a dog company, so
as a general rule we feel cats visiting our offices would be fairly stressed out.” The
San Francisco company even has in-house caretakers for a dog.
 Google is apparently pretty cool with the idea of its employees bringing their
canine companions to work, where they are taken care of by caregivers. Of course,
the animals need to be amiable and not go around the office barking, chasing or
otherwise scaring or disturbing people looking to get some actual work done.
Reports even indicate that many Google buses actually have "Dog Friendly" signs
on them, but apparently nobody ever bothered to find out, in all these years, if it is
just an informal understanding between dog lovers working at Google and the
company's management, or an actual official company policy that is important
enough to merit a mention on the company's investor relations page.

10.Meeting
 As companies around the world in general and technology companies in general,
Google has certain principles of organizing every meeting. You may have

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become so used to bad meetings that you have accepted them as a necessary evil
to slog through. Terrible meetings plague all kinds of companies, from startups to
major corporations. But a well-run meeting is something different. "It's the most
efficient way to present data and opinions, to debate issues, and yes, to actually
make decisions," Google's former CEO and current chair Eric Schmidt and
former SVP of Products Jonathan Rosenberg write in their new book "How
Google Works." Schmidt and his team developed a set of meeting guidelines to
turn "demoralizing time wasters" into opportunities for efficient organization and
morale-boosting. They have summarized below the way Google approaches
meetings:
- Every meeting needs a leader: "A meeting between two groups of equals
often doesn't result in a good outcome, because you end up compromising
rather than making the best tough decisions," Schmidt and Rosenberg
write. They recommend designating a clear "decision-maker," so that
everyone in attendance knows who has the final word.
- The meeting needs a clear purpose and structure: A meeting that stretches
on for much longer than it should most likely lack a clearly defined
purpose and structure. The decision-maker, Schmidt and Rosenberg
explain, needs to "call the meeting, ensure that the content is good, set the
objectives, determine the participants, and share the agenda (if possible) at
least 24 hours in advance." The decision-maker is then responsible for
summarizing the meeting's resolutions and email tasks to every participant
and anyone else who should be informed within 48 hours.
- Meetings used for sharing information or brainstorming still need owners:
Schmidt and his team realized that if they took a loose approach to
meetings that were based on idea dispersal or generation, what seemed
like a fun session on paper became just another waste of time. There are
no exceptions to the first two rules.
- Have a meeting only if it is necessary: "Any meeting should have a
purpose, and if that purpose isn't well defined or if the meeting fails to
achieve that purpose, maybe the meeting should go away," Schmidt and
Rosenberg write. If you find yourself attending a regular meeting only out
of habit, it is probably time to redefine the meeting's purpose or else scrap
it altogether.
- Do not include more than eight people: Everyone at a meeting should be
there to give their input. Bystanders are wasting time that could be spent
being productive, and too many eager participants lower the quality of the
conversation. Share the results of the meeting with those who would
otherwise have been observers but could still benefit from the information.
- Include only the necessary people, and no more: "Many times we have
walked into an 'intimate' meeting with a senior executive from one of our
customers or partners, only to find the room full of people," Schmidt and

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Rosenberg write. They cannot control what their customers or partners do,
but they can control their own side and bring along as few people as
possible. Especially for these types of important meetings, Google
encourages its executives to attend only if they are needed as part of the
deal, not if they are looking to feel important.
- Strictly follow time constraints: Start and end on time, and leave the room
at the end to summarize the discussion. If the meeting needs to run long,
then incorporate appropriate time for breaks into the schedule. And if you
wrap things up early, do not feel like you need to fill in the remaining
time. The sooner everyone gets back to work, the better.
- Be fully present in the meeting: If you take the above rules seriously, then
the only meetings you will attend are the ones you are needed in. Make
sure you are actually paying attention and not sitting in a group while you
catch up on email on your phone or laptop. Schmidt and Rosenberg say
that, at Google, this is the hardest rule to follow, and they have given up
telling employees to close their laptops. "But it's still a good rule!" they
write.

11.Gifts, entertainment, and other business experiments

 Receiving gifts, entertainment, and other business from a Google competitor or
business partner can easily create a conflict of interest, especially if the value of
these presents is great. In general, accepting cashless gifts with online tokens is
not accepted.
 In addition, business meals and entertainment with customers and occasional
invitations to attend local sporting events and celebrations with guests may be the
appropriate aspect.
 Before accepting any gifts or courtesy, the staff need to check the customer
entertainment and gift policy approval from the manager.

12.Drugs and alcohol

 Google's stance on substance abuse is simple: It is incompatible with employee
health and safety and the company does not allow it. Illegal drugs in the company
office or at sponsored events are strictly prohibited. If the manager has reasonable
suspicion to believe that the employee's use of drugs and/or alcohol could
adversely affect the employee's productivity or the safety of employees or others
at work, the manager may order alcohol or drug testing.

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IV. CONCLUSION

In conclusion, Google LLC is an American multinational technology. There are numerous

etiquettes in Google, including:
- Dress
- Hour
- Greeting
- Communication
- Office and atmosphere
- Working style
- Social time
- Dining
- Dog policy
- Meeting
- Gifts, entertainment, and other business experiments
- Drugs and alcohol

The details shown above can clarify that the working environment at Google is comfortable,
flexible. Google focuses on employees’ life and remunerations. Therefore, Google requires high
concentration and efficiency in working.
Some etiquettes can be named as dress, hour or greeting in Google are not difficult to see
elsewhere. But combining with some unique etiquettes such as working style and meeting,
Google created a reasonable system.

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V. BIBLIOGRAPHY REFERENCES

I. Google Inc.
https://en.wikipedia.org/wiki/Google
II. Etiquette in Google
1. Dress
https://www.quora.com/What-clothes-do-Apple-and-Google-employees-usually-
wear-at-work?
fbclid=IwAR0mZ8iNMLOB80LNdv1OiggdqYlmzVM3LA9CupKL1ELME8oYA
3zVBebgcOk
2. Hour
https://www.businessinsider.com/google-20-percent-time-policy-2015-4
3. Greeting
https://www.workitdaily.com/business-etiquette-correct-greeting
https://neilpatel.com/blog/googles-culture-of-success/
4. Communication
https://www.inc.com/business-insider/email-etiquette-rules.html
https://blog.hubspot.com/service/phone-etiquette
5. Office and atmosphere
https://tiasang.com.vn/-doi-moi-sang-tao/google-va-moi-truong-lam-viec-sang-tao-
6565
http://mondialsolution.com/bang-gia-google-adword.html?catid=0&id=62
https://vachngandidong.vn/blog/google-moi-truong-lam-viec-ly-tuong-tai-sao-
khong
6. Working style
https://www.tinypulse.com/blog/10-great-examples-of-googles-company-culture
https://www.forbes.com/sites/forbestechcouncil/2018/02/08/13-reasons-google-
deserves-its-best-company-culture-award/?sh=2e7516cd3482
7. Social time
https://vtc.vn/moi-truong-lam-viec-trong-mo-cua-google-ar109632.html

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https://quantrimang.com/moi-truong-va-che-do-lam-viec-nhu-mo-cua-google-
164383
8. Dining
https://peakon.com/blog/employee-success/google-company-culture/
https://www.kqed.org/bayareabites/2843/dining-at-google-part-1
9. Dog policy
https://www.tinypulse.com/blog/tech-company-dog-policy
https://www.androidheadlines.com/2016/01/googles-corporate-dog-policy-allows-
canine-pets-at-work.html#:~:text=According%20to%20the%20text%2C
%20%22Google's,would%20be%20fairly%20stressed%20out%22
10. Meeting
https://www.businessinsider.com/googles-rules-for-a-great-meeting-2014-9
11. Gifts, entertainment, and other business experiments
http://cuongdo.info/wp-content/uploads/2019/01/Nhom9_58HT_GOOGLE-CODE-
OF-CONDUCT.pdf
12. Drugs and alcohol
http://cuongdo.info/wp-content/uploads/2019/01/Nhom9_58HT_GOOGLE-CODE-
OF-CONDUCT.pdf

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