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    Text As Visual

    Uploaded by

    Ana Fe Magalona
    The document discusses the basic elements of creating a text-based presentation. It defines text and typefaces, and describes the different types of typefaces including serif, sans serif, slab serif, script, and decorative. It then explains the design principles for text-based presentations, specifically emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Text As Visual

    Uploaded by

    Ana Fe Magalona
    192 views21 pages
    The document discusses the basic elements of creating a text-based presentation. It defines text and typefaces, and describes the different types of typefaces including serif, sans serif, slab serif, script, and decorative. It then explains the design principles for text-based presentations, specifically emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast.

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    Text as visual (1)

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    The document discusses the basic elements of creating a text-based presentation. It defines text and typefaces, and describes the different types of typefaces including serif, sans serif, slab serif, script, and decorative. It then explains the design principles for text-based presentations, specifically emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    192 views21 pages

    Text As Visual

    Uploaded by

    Ana Fe Magalona
    The document discusses the basic elements of creating a text-based presentation. It defines text and typefaces, and describes the different types of typefaces including serif, sans serif, slab serif, script, and decorative. It then explains the design principles for text-based presentations, specifically emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 21

    TEXT MEDIA

    SPECIFIC LEARNING OBJECTIVES:


    • Identify the basic elements in
    creating a text-based presentation.
    • Evaluate the text-based presentation
    through the Design Principles and
    Elements.
    Text as visual
    TEXT

    - a simple and flexible format of


    presenting information or
    conveying ideas whether
    hand-written, printed or displayed
    on-screen.
    Typeface (also called font,
    font type, or type) refers
    to the representation or
    style of a text in the digital
    format.
    A typeface is usually comprised of
    alphabets, numbers, punctuation
    marks, symbols and other special
    characters. When fonts are
    installed in the computer, they
    usually come in file formats such as
    True Type Font (.ttf), Open Type
    Font (.otf), etc.
    In the absence of images or
    drawings, text is the easiest way
    of communicating to your
    audience. The use of various
    font types can express different
    emotions or meaning.
    Types of Typefaces:

    Serif
    Serif - connotes formality and readability in large
    amount of texts. This font is usually used for the
    body text of books, newspapers, magazines and
    research publication. Also, serif fonts give a
    classic or elegant look when used for title or
    heading.

    Examples: Times New Roman, Garamond,


    Baskerville
    Types of Typefaces:

    Sans Serif
    Sans serif - brings a clean or minimalist look to
    the text. This font is used for clear and direct
    meaning of text such as road signage, building
    directory or nutrition facts in food packages.
    Also, sans serif fonts give a modern look and is
    used primarily in webpage design.

    Examples: Arial, Helvetica, Tahoma, Verdana,


    Calibri
    Types of Typefaces:

    Slab Serif
    Slab serif- carries a solid or heavy look
    to text. This font can be used for large
    advertising sign on billboards.

    Examples: Rockwell, Playbill, Blackoak


    Types of Typefaces:

    Script
    Script- draws much attention to itself
    because of its brush-like strokes. This
    must be used sparingly and not to be
    used in large body text. This font is
    usually used in wedding invitation cards
    or other formal events.
    Examples: Edwardian, Vladimir
    Types of Typefaces:

    Decorative
    Display or decorative- caters to a
    wide variety of emotions (such as
    celebration, fear, horror, etc.) or
    themes (such as cowboys, circus,
    holidays, summer, kiddie, etc.)
    Examples: Chiller, Jokerman, Curlz
    MT
    TEXT
    Design Principles and
    Elements
    1. Emphasis
    2. Appropriateness
    3. Proximity
    4. Alignment
    5. Organization
    6. Repetition
    7. Contrast
    Emphasis

    refers to the importance or value given


    to a part of the text-based content.
    When trying to make a point or
    highlighting a message, you can make
    the text bold, italicized, have a heavier
    weight, darkened or lightened
    (depending on your background color)
    or enlarged.
    Appropriateness

    refers to how fitting or suitable the


    text is used for a specific audience,
    purpose or event. In the creation of
    text-based content, make sure that
    the selection criteria (tone, style,
    purpose, clarity) is followed.
    Proximity

    refers to how near or how far are the


    text elements from each other.
    When two things are closely
    related, we bring them close
    together.
    Alignment

    refers to how the text is positioned in


    the page. This can be left, right,
    center, or justified.
    Organization

    refers to a conscious effort to organize


    the different text elements in a page.
    Organization ensures that while some
    text elements are separated from each
    other (based on the principle of
    proximity), they are still somehow
    connected with the rest of the elements
    in the page.
    Repetition

    concerns consistency of elements and the


    unity of the entire design. Repetition
    encourages the use of repeating some
    typefaces within the page.
    Contrast

    creates visual interest to text elements.


    Contrast is achieved when two elements
    are different from each other.

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