Marketing Plan Of Wear Classy

Executive Summary

-Wear classy is a business that offers a different piques that customer's wanted they selling
bags, shades, make-ups, sandals, clothes and accessories. This fashion Boutique is located at
MWC bldg. McArthur highway, Sindalan , City of San Fernando, Pampanga. This business
was managed by Ms. Angelica Lagman , the owner of Wear Classy with her two employees.
We are going to determine what products and services does the Wear Classy can offers to
their customers and what business strategies they do for them to achieve their desired
goals. Wear Classy is not often visited it's because it is located at the inner side of the
building that's why people can't find it easily.

Company Description

The business Wear Classy was started last February 5, 2018, located at inner side of MWC
bldg. Mc Arthur highway Sindalan, City of San Fernando, Pampanga . According to Ms.
Angelica Lagman the owner of Wear Classy, she put up this business because this is her
dream and to bring back a classy clothes on everybody’s wardrobe at affordable prices.

Strategic Focus and Plan

A. Mission Statement

Mission: To put in the minds of the people that wearing classy or being classy
doesn't have to be that expensive.

B. Vision Statement

Vision: We want to be tremendously success in this business and being

responsible citizens to our society by patronizing our own products.
C .Competitive advantages
 Consumer Demand for Unique Designs wear classy will focus solely on unique
clothing not available through mass market channels.
 Management Our management team has years of fashion experience that allows
us to sell to and serve customers in a much more sophisticated manner than our
competitors.
 Relationships Having been in the fashion community for years, Ms, Angelica
Lagman knows all of the relevant players and media outlets. As such, it will be
relatively easy for us to build branding and awareness of our store.
 Exclusive To date, our primary competitive advantage is the absence of any
store like ours in the sindalan area

Situation analysis

A.SWOT Analysis
We conducted a SWOT analysis to better understand the current and future states of
the market we're entering. A SWOT analysis is a situational analysis that identifies an
organization's internal strengths and weaknesses, as well as external opportunities and
threats.

STRENGTHS
 Wide Product Range. The fashion business offers a wide range of products and
services to the fashion lover customers market. .
 Our location, the business model we will be operating on (one stop physical
store and online store), varieties of payment options.
WEAKNESS
 The location is not easy to find, people were having a hard time to find it since it
was located at the inner side of the MWC building.
OPPORTUNITIES
 ONLINE SHOPPING The pandemic of covid-19 and worldwide lockdown have
increased the growth of online businesses. It’s because of the growing online
shopping trends. The fashion brands that have their e-commerce platforms
 remained profitable during the pandemic year. If you’re in the fashion business,
then you should consider investing in the e-commerce platform. 
THREATS
 Established Brand For some of the competitive fashion brands that are already
established in the market, it would be nearly impossible for you to compete
against them and win the market share.

B.INDUSTRY

The following industry size facts and statistics bode well for Wear Classy

Over the next five years, the Fashion Designers industry is poised for further growth.
Industry revenue will benefit from rising per capita disposable income and increased
consumer confidence; it will also be aided by downstream apparel-manufacturing
industries. As consumers demand trendier yet reasonably priced items, department stores
will continue collaborating with designers to create product lines with mass appeal.
Additionally, as the fast-fashion retail model continues to flourish, retailers will require
more designer services in order to quickly replicate looks from New York Fashion Week and
other highly visible international fashion shows. These factors will propel industry growth
at a projected annual average of 6.7%.

Fashion design is a relatively high-profit activity. Industry operators make functional and
aesthetically pleasing designs for clothing, jewelry and accessories out of raw inputs such as
fabric, precious metals and leather. The value added to the initial input is significant, which
translates into high profit margins for many industry operators. As the economy continues
to expand and trends like collaborations and flash fashion propel the industry forward,
profit margins are expected to remain stable.

As global economic conditions continue to recover, international demand for designs

created in the United States will strengthen. Domestic designers are expected to steadily
capture an increasing share of the global fashion design markets (e.g. apparel, footwear and
jewelry), while retaining their position in the US market. While the production of clothing
and accessories will likely continue to move offshore to low-wage countries in Asia (and
potentially Africa), the design process remains a core and vital function to product
development and will be kept local.

C. Competition

D. Company

The Wear Classy is a business that offers new and fashionable clothes, accessories, bags, and
etc. It is manage by Ms. Angelica Lagman the owner of Wear Classy. Even the location is not
easy to find but with the help of social media, it helps the business to be well-known and
now some of their products are being ship out in diff Wear Classy Products

Below is Wear Classy initial list or product categories. Where appropriate, items are offered
for Tops (long sleeve and short sleeve)

 Bottoms (pants, skirts, skirts, shorts)

 Sleepwear
 Swimwear
 Accessories
 Shoes
 Sweaters
 Jeans
 Dresses
 Outerwear
 Skirts

current places and also outside the country.

E. Customer Analysis

Wear Classy is open for all. It doesn’t matter what age, status in life or gender that you have
it’s because this shop aims to showcase that being fashionable is not about age, gender or
status is all about express yourself

F. Environmental analysis

 Social

This clothing store are selling trendy clothes and fashionable products that will for
the millenials and mommy’s out there.

 Political

This Wear classy business have a business permit and they also pay for tax.it is
very important to pay tax and have business. Political can have business permit
in business. Political can have a major impact of business.

 Economic

The economy’s performance of this clothes, accessories etc. in good condition.

economic factors always have direct impact on business their performance
affect the purchasing power of the customers in turn.
Market product focus

According to Ms. Angelica Lagman owner of Wear Classy, the sales of their products are
continuously decreasing it's because of not having good location. People were having a hard
time to find it since it was located at the inner side of MWC building. But with the help of
social media it helps them to promote their products and with that the business of her came
alive again because of people who messaging them for their products. But they expect that it
will not successful right away since it was started last year but they are not giving up. They
continue to work hard to achieve their desired goals.

Target markets

 Geographic Wear Classy sells different clothes, accessories, bags, and many
more so that the customers have their options in choosing what is best for them.

 Demographic Wear Classy is open for all. It doesn’t matter what age, status in
life or gender that you have it’s because this shop aims to showcase that being
fashionable is not about age, gender or status is all about express yourself

 Psychographic Wear Classy wants to go with flow or what is new or trending in

the present time. It can offer a good quality of products with affordable prices.

 Behavioral Wear Classy wants to address that even the products are affordable,
we should know what we need and wants and learn to prioritize our own
products.

Marketing Program

Marketing Mix Strategy

The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set
of controllable, tactical marketing tools that a company uses to produce a desired response from its target
market. It is also a tool to help marketing planning and execution.

Financial Data Projection

Fund Requirements

Wear Classy Boutique will need 12,000,000 to get our business off the ground. We are
currently seeking funding from outside investors and business loans.

Use of Funds
 We will use the funds we obtain from investment in this boutique business plan to pay for
renovations, including the outside façade , construction of fitting rooms, sales counter,
painting, carpeting, lighting, decor, and display fixtures.

Income Statement

Projections Based on our marketing plans, location, store size, and product offerings, we
expect to collect annual sales of 12,825,000 year one, 16,875,000 in year two and
23,625,000 in year three. Our average cost of goods sold will be 40%, which leaves us with a
gross margin of 60%. Our minimum monthly fixed costs are 697,500 per month, so we will
need to generate sales of 1,162,485 per month to break even. We will become profitable on
a monthly basis before the end of our first year. In our third year, we will earn a net income
of 4,725,000. The accompanying income statement demonstrates our company’s
profitability.

Year 1 Year 2 Year 3 Year 4 Year 5

Revenues
Product/Service A 6,804,000 15, 002,820 16,540,605 18,236,025 20,105,23
Product/Service B 4,536,,000 10,001,800 11,027,070 12,157,335 13,403,475
Total Revenues 11,340,000 45,004,700 27,567,675 30,393,360 33,508,710

Expenses & Cost

Cost of goods sold 2,608,200 5,501,025 5,513,535 5,774,760 6,031,575
Lease 2,700,000 2,767,500 2,836,710 2,907,585 2,980,305
Marketing 900,000 1,125,000 1,125,000 1,125,000 1,125,000
Salaries 6,025,050 9,181,350 10,122,435 10,628,550 11,160,000
Other Expenses 157,500 180,000 202,500 225,000 247,500
Total Expenses&Cost 12,233,250 18,574,875 19,597,680 20,435,895 21,296,835

EBIDTA 893,250 6,429,825 7,970,040 9,957,456 12,211,830

Depreciation 1,663,200 1,663,200 1,663,200 1,663,200 1,663,200
EBIDTA 2,556,450 4,766,625 6,306,840 8,294,265 10,548,630
Inerest 1,062,945 930,060 547,740 664,335 531,450
EBT 3,619,395 3,836,565 5,509,620 7,629,930 10,017,180
Net Operation Loss 3,619,395 3,619,395 0 0 0
Income Tax Expense 0 76,005 1,928,385 2,670,480 3,505,995
NET INCOME 3,619,395 2,121,480 3,581,235 1,039,500 4,490,640
Net Profit Margin (%) 6.75 0.1345 7.335 8.73