Table of Contents

About Us.....................................................................................................................................3
Mission.......................................................................................................................................3
Cover Letter................................................................................................................................4
Executive Summary....................................................................................................................5
Current Ventures........................................................................................................................5
Future Ventures.........................................................................................................................6
Procedures.................................................................................................................................6
Portfolio..................................................................................................................................7
Client’S feedback....................................................................................................................8
Gadgets We Use.....................................................................................................................9
PACKAGES:.............................................................................................................................9
Targeted Segmentation..............................................................................................................9
Families of College Graduates..............................................................................................10
Families of High School Graduates:.....................................................................................10
Families of Non-High-School Graduates..............................................................................10
Demographics......................................................................................................................10
Services.....................................................................................................................................10
Product Description.............................................................................................................11
Marketing Plan.........................................................................................................................12
Social Media:........................................................................................................................12
Google ads:...........................................................................................................................12
Web site:..............................................................................................................................12
Restaurants/Marquees:.......................................................................................................12
Corporate Sector:.................................................................................................................13
Income Statement....................................................................................................................13
 THE KNOTS & BEYOND
PHOTOGRAPHY & CINEMATIC FILMS

ABOUT US
Every girl dream to transform into a beautiful bride
since her childhood and every parent cherishes this day
since the moment, she opens her eyes into this world.
We as photographers take the privilege to capture
these priceless moments with our cameras for families
to remember them for a lifetime
We have always believed that a best photograph is the
one which captures the soul and spirit of the moment
and my efforts are always to concentrate my craft in
this direction. Photography is our life and we treasure
it deeply. The rush of looking at client’s satisfied and
excited expressions when they look at their
photographs is the highest award we can get.
Our genre is a fine balance between Vintage and
Contemporary Art. Along with capturing beautiful
images of your wedding day, we also weave our own
magic in narrating your story.
 WHO WE ARE
IKRAM BAJWA
FOUNDER / OWNER, POST PRODUCTION

I was always in love with photography, but never knew I would take this
up as my profession.  Even when I was doing all kind of odd jobs in
media houses as co-photographer, what really excited me was clicking
pictures with my camera.  Finally, in 2017 after joining Air University
Media Club it hit me that all I ever wanted was clicking pictures, and
from 2018 I did my first event as a lead photographer with my own team
and I decided to take this photography as my career along with my
academics. Nothing in this world gave me more joy than photography
and I find myself lucky that I chose it as my career option. I love shooting
weddings.  It’s not just my bread and butter, it’s my passion.  A wedding
is an emotional roller - coaster ride and being an emotional person
myself, I love to capture all those details, all those moments that you will
cherish for your life.

YASIR MALIK
CO-OWNER, MANAGEMENT

After joining BBA and assisting Ikram as a fellow Photographer in Media

club events, I realized that photography has always been a passion. I
started my photography journey as a hobby which turned into a passion
and now into my profession. Ikram encouraged me to join him to shoot
weddings.
Never thought of it as a career but eventually it turned into my career
after earning a decent income with my camera and being a bachelor
student, it was sounding promising to me as I was fulfilling my own needs.
I love to capture emotions in weddings.  Nothing challenges me more than
shooting something unique in every wedding. You find varied emotions
only in weddings.  With so many cultures and traditions, Pakistani
weddings are so colorful, and this make my work more colorful.

MISSION

The Knots & Beyond Studio helps clients preserve memories and portray themselves in the
best light. We thrive on repeat business by developing relationships with our clients and
calling them with timely reminders for new packages and offers. We make professional
quality photographs easily available in a digital format. We do this by using a pricing
structure that makes our digital photographs a household staple and by making it fun for
them to come here or to have us in their homes.
COVER LETTER
To,
Mr. ABC, CEO
XYZ Wedding Company,
Rawalpindi, Pakistan
Dear Mr. ABC,

We at TKB are thrilled to have the opportunity to submit a proposal to help your wedding
company in making every couple’s big day memorable and that too at a lower cost with high
quality. In the accompanying business proposal, we have outlined how we can help your
wedding company transform from simply trying to acquire new clients to a powerful new
dual approach that will help you increase the retention of your existing customers by over
80% while at the same time targeting and acquiring new clients at a client acquisition cost
that is 30% lower than you are spending now by engaging our powerful social media cell for
your company’s promotion as well as showcasing our previous acknowledgements from all
big photography magnates.
After a thorough analysis of your projection and post event processing of data, we found that
by incorporating our proprietary signature approach for the photo-shoots and post event
processing and editing of data, we can help your company:

 Increase brand awareness through signature shots

 Enhance and leverage of pictographic marketing
 Increase your ROI (Return on Investment) by at least 40%
 Streamline your pre and post event portfolios
 Target new client segments, including an untapped local client base by using our
social media platform, and lower your new client acquisition costs by over 30% by
providing quality material for upgrading digital marketing
We are equipped with the latest photographic gear, professional series lenses, light modifiers
and a pool of talented photographers and cinematographers who are trained and mentored by
us. The entire operations, quality control, deliveries and visual story telling at the editing
stage are handled personally by us. By using our quality and novelty based approach for
modern photography, your company can increase revenues by almost 40% and create an
optimal environment for the marketing of your future products.
The enclosed proposal includes in-depth information detailing how we have helped other
companies in your space achieve their branding and client satisfaction goals. You will also
find examples of work we have done as well as real-time clients’ response.
We are confident that we can create a personalized plan that suits the requirements of your
company. If you have any questions or require further information, feel free to contact us at
the given contact details. Thank you.

Sincerely,
Ikram Bajwa
CEO TKB, Islamabad, Pakistan
knotsandbeyond@gmail.com
EXECUTIVE SUMMARY

Families need photographs to capture the special moments of their lives. Families of

professionals are busy and most of the times they are not equipped with modern day
Photography tools, and if too much time goes by between photos, these moments are lost
forever. Weddings are especially one-time occasion where all of the family is gathered to
celebrate with their loved ones and people want to these moments captured to cherish
later. Babies, grow fast and parents need photos of them several times a year.
While nearly everyone has a camera for snapshots, people need professional quality photos
when they will be shown to an important audience, and when people want to be seen in the
best light. The Internet has expanded the use of photos, making it possible for anyone to
send them or to publish them for wide viewing.
Professionals often have business needs for high-quality photos, and through this
familiarity, they acquire a taste for them. When these professionals need photos to preserve
memories, or to display family photos when they entertain at home, they have the budget
and the desire for similarly high-quality photos. Just as they appoint their homes with fine
furniture and decorations, the photos on their walls need to exhibit their standards of
quality.
This photography business plan shows how The Knots &Beyond Studio will meet the needs
of professionals and their families to capture the special moments in their lives and present
them in the best light. We will establish a relationship in which we initiate the calls to keep
their photos up to date. Digital files of their photos will be available for free by e-mail, or
with a nominal fee for CD.  Because of our relationship with the families, when something
big like a wedding comes, there's no place else they would go.
Photography is our life and we treasure it deeply. The rush of looking at client’s satisfied and
excited expressions when they look at their photographs is the highest award we can get.
Market trends such as growth in demand for high-quality photography services and the
increasing value customers place in full-service photographers support our business
opportunity. With an ever-changing media landscape, we want to expand our services in
fashion and corporate Industry by setting up offices in other cities to expand our business.

CURRENT VENTURES
We have been nominated several times as one of the top wedding photographers in
Islamabad by esteemed Instagram and Facebook Wedding pages like wedding shedding,
dulha dulhan and Pakistani weddings, Light room Pk and igfeaturesetc. our photographs
have won multiple different photo exhibition and different competitions held in Pakistan.
We are also regarded as the top destination wedding photography team in Islamabad
having shot weddings in all the top destination wedding venues in Pakistan. Our team has
done wedding photography and films in Lahore, Kahuta, Gujrat, Peshawar, Naran, Skardu,
Mianwali, Abbottabad, Taxilla and Rawalpindi.
FUTURE VENTURES

With an ever-changing media landscape, we want to expand our services in fashion and
corporate Industry, we want to expand our services in various different cities in Pakistan our
current main focus is to setup an office in Lahore, because Lahore is considered as the
fruitful spot for the fashion industry also we have received couple of offers from the fashion
industry for long term contracts, we personally think that we have strong references and
well reputation in Islamabad and with this strong portfolio and skilled team we are ready to
enter the fashion industry. As we know with the evaluation of Art and Photography full
filling the client’s requirement has always been our top priority for a fashion industry we
require some advance equipment which includes some high pixels camera body lenses and
strobe lights.

PROCEDURES

The Knots & Beyond Studio follow the simple procedure and prefer meeting client face to
face, Client can reach us via Phone Number, or by visiting studio or they may contact us
through our social media pages.
Following is normally the procedure TKB follows:
 When client reach out to us, we get in touch with them and invite them to
visit us or if they can’t we can visit their place all depends on client’s
willingness.
 Next, we show them our portfolio and ask for the client’s requirement.
 After that we give them the Packages so they can select the desired one.
 Then we get in touch with the person whose shoot we’ll be doing so we both
can have friendly discussion so he/she get to know us this help them while
posing and can feel relaxed and comfortable during the shoot.
 After that we discuss the location, timing and theme of the shoot
 After the shoot day, we give them the date for the final result in form of
albums or softcopy depending on the workload and client’s urgency.
 50% payment we receive as advance and 50% after the delivery of final work.
PORTFOLIO
CLIENT’S FEEDBACK
GADGETS WE USE
CAMERA BODIES:

 SONY A7 III
 SONY A7 RII
 SONY A6400
 NIKON D750
 NIKON D610
LENSES WE USE:

 SIGMA ART 105MM 1.4

 SONY 85MM 1.4
 SONY 24-70 2.8 G-MASTER
 SONY 28MM F2
 SONY 24MM 1.4 G-MASTER
 SONY 30MM 1.4
 SAMYANG 14MM T3.1
LIGHTNING SETUP:

 GODOX AD-600 BM
 GODOX AD400 PRO
 GODOX AD200
 NIKON SB900
 YONGUO CONSTANT LIGHT
 GODOX UMBRELLA LIGHT
 GODOX SK-400 CONSTANT LIGHT
STABILIZING SETUP:

 ZHIYUN CRANE 3
 GLIDECAM
 MONOPOD
 2X TRIPOD

PACKAGES:
Packages are normally from 50,000 to 100,000 per day can be changed on client’s
requirements and demand.

TARGETED SEGMENTATION

Families with children are the biggest market for portraits. For the purpose of this analysis,
these families are divided into three socio-economic categories:

 College graduates
 High school graduates
 Non-graduates
Families of college graduates are most likely to be professionals and to have the means and
the taste for professional portraits.  There are nearly 20,000 such families in the
metropolitan area. People who pay for professional photo portraits are generally status-
conscious professionals who have children, and so we've segmented the Islamabad area
according to the social status of families. We've used education as a measure of social
status.
FAMILIES OF COLLEGE GRADUATES

Professionals are, almost by definition, college graduates. They are the ones most likely to
have a need for professional photo portraits for career purposes. They are also most likely
to have the means and taste to want professional photos for their families, as well.
FAMILIES OF HIGH SCHOOL GRADUATES:

People who have not completed college are assumed to be more likely to be employees or
be in a trade. While many of them may have the means for professional photos, relatively
few will use them. They are more likely to use home-made photographs, except for rare
occasions, such as a high school photo or wedding.
FAMILIES OF NON-HIGH-SCHOOL GRADUATES

These are families who are generally without the means to hire professional photographers
on a regular basis.
DEMOGRAPHICS

The Islamabad area has a total population of 1.015million . There are 74,836 families.
Some 25.5 percent of the adult population in the metropolitan area is composed of college
graduates, which we will here define as professionals. Some 62 percent of the population is
made up of high-school graduates.
SERVICES

 TKB helps its clients to look their best, keep their photos up-to-date, and captures
the special moments of their lives.

 TKB has a comprehensive program to preserve memories on an ongoing basis. We

see individual pictures, especially baby pictures, as gateway products for our
programs of ongoing photography.

 All of our photos are created in a high-resolution digital format, from which our
prints are made. Since the Internet and commonly used printers typically use the
lower-resolution 300 dpi format, 300 dpi digital files are available to clients for a
 nominal charge. Higher-quality digital photos and prints carry full pricing. We will
retain the high-resolution data and clients can order more prints from us if they
wish.

 Our photo studio includes quality props for portraits and baby, child and pet
photography. The physical environment of the studio is fun and accessible, making
families want to come here. We also go regularly to people’s homes and bring
cameras and lights that are out of the budget of non-professionals.

PRODUCT DESCRIPTION
Our products include:

 Baby Pictures
Our specialty is baby pictures. We have a unique combination of props and a passion for
babies. Babies are also our prime gateway product for entering families into our programs
of ongoing pictures.

 School/College/Universities Senior Yearbook Portraits

Senior pictures are a long-standing tradition that brings high school, college, university
seniors into photo studios. By making these photos easily accessible in digital form, and by
marketing prominently on the Internet, we hope to capture much of this market. We offer a
special package of a family portrait at half price with the senior picture. It is often the
parents who are paying for the senior portrait, so we want to establish a relationship with
the parents. The parents will want a picture of their senior with the rest of the family. This
introduction to the family will allow us to market our other services.

 Family and Pet Portraits

Portraits of the entire family are needed for display, to send to relatives and to use in family
newsletters and websites. Most families have pets, and we can arrange family portraits that
include them. While we don’t specialize in pet portraits, we have props and will take stand-
alone photos of pets as well. There’s an additional charge for exotic animals.

 Individual Portraits
Individual portraits are commonly needed for individual and business websites, business
cards, brochures and annual reports.

 Model’s Portfolio and Glamour Shots

Photos suitable for magazine publication.

 Wedding Album
Weddings are one of the most special moments of life. Our wedding album includes up to 7
hours of wedding photography, with prints displayed in a custom photo album and digital
images on CD.
  Annual Portrait Program
We take the initiative to schedule the annual portrait and we replace it in last year's frame
while saving last year's photo in a portfolio.

 Baby Picture Program

We arrange pictures of the baby at 1 month, 3 months, 6 months, 9 months, 1 year, 18
months, 2 years, and 2½ years.

 Child Portrait Program

We arrange a portrait of the child at 3 years, 4 years and 5 years, or until the child begins to
be photographed annually for school pictures.

 Capturing Memories Program

We arrange an annual portrait of the family and individual pictures of each member of the
family. Photos can include pets and the house and grounds, if desired.

MARKETING PLAN

SOCIAL MEDIA:
Social media is now one of the most growing and advanced platforms to run promotions for
your businesses. This sector has the most audience and it is much cheaper to attract more
customers from this platform than using any other marketing method. Facebook, Instagram,
and Pinterest are some of the sites we are using to run our social media accounts.

GOOGLE ADS:
Google ads are a very unique in terms of marketing your products and targeting your
audience. They will run ads on different sites and will promote your business. The ads are
placed on top websites so more customers should be attracted. This method of marketing is
helping us in attracting new and potential customers.

WEB SITE:
The web site is one of the key feature of any business. It will help your customers to gain an
insight of your work on their laptops or mobiles. A good and well maintained website will
give a huge boost to a business. We will also display our complete portfolio and all relevant
material on our site for better experience.

RESTAURANTS/MARQUEES:
One of the main aspect of our business is covering the weddings. We have been working
with different marquees and help the people in covering their special events. The marquees
provide them discounted rates when they opt for wedding coverage by the marquee’s team
which will be us.
For restaurants we have been working with some of the top notch brands like Café Aylanto,
Tuscany Courtyard, and Ox Grill and Steak. We have been providing them different services
like designing their menus and doing their product photography and commercial
cinematography. This area is one of the main sources of our earning.

CORPORATE SECTOR:
Our work speaks for us. We have been officially working with government for their
professional shoots. We have covered dozens of assembly sessions; countless government
meetings and many other events being conducted by the Government of Pakistan. We are
more passionate about our work than our earnings.

INCOME STATEMENT
Here is the detailed income statement of K&B for the previous year.

Revenue 2019
Sales revenue 1,896,000
Total Revenues 1,896,000
Expenses  
Advertising 24,000
Web hosting and domains 3,000
Furniture and equipment 36,000
Rent 300,000
Album Printing 240,000
Collaborations 233,000
Travel 60,000

Total Expense
896,000

Total Profit
1,000,000