1

TABLE OF CONTENTS

PAGES

Proposed Business - - - - - - - - - 4

Business Description - - - - - - - - - 5

Product description

Equipment/Materials Needed

Personal Requirement

Environmental Analysis - - - - - - - - 6-8

Trend in the Industry

Consumer Analysis

Competitor Analysis

Market share

Market Position

Marketing Strategy

Executive Summary - - - - - - - - - 9

Objective

Business Model - - - - - - - - - 10

Business and Product Position

Organization Plan - - - - - - - - - 11-12

Form of Business Organization

Liability of the Owner

Organizational structure

Role of the Owner

Proposed Salary

2
Production Plan - - - - - - - - - 13-14

Production Schedule

Production Process

Equipment Required

Sources of Materials

Estimated Production Cost

Operation Plan - - - - - - - - - - 15-19

Evaluation of Suppliers

Purchase Procedures

Storage and Inventory Control

Sales Procedures

3
 PROPOSED BUSINESS

Proposed Proposed Name of Brief Discription Reason/s for Initial Possible

Business Address Owner/s of the Business Choosing the Funding Source/s of
Name Location Requirem Funds
ent

Tine's Ubaliw Christine A Coffee Shop is It is close to Personal

Coffee Polangui, Mae an establishment establishments investment
Shop Albay Sabater that primarily so it is more
serves coffee of likely that
Jonalyn various types. many will be
Nas able to go and
John buy.
Kenneth
Peñaflor

By establishing a Coffee Shop you may provide a safe area and a nice environment for people who need
it, as well as give them a place to socialize. You can brand it if you want; getting people together and
providing excellent service may seem easy, but it has a huge impact!

A coffee shop is a perfect choice if you currently enjoy your business and want a pleasant side activity
that is also profitable. Many of the more time-consuming jobs can be delegated, you may spend as much
or as little time on it as you like, and you can start experiencing the advantages almost immediately after
opening.

4
 BUSINESS DESCRIPTION
Product Description

A coffeehouse or coffee shop is an establishment that primarily serves coffee of various types
example of espresso, latte, and cappuccino. A coffeehouse may also serve food, such as light snacks,
sandwiches, or pastries. And our Coffee shops provide a place to gather, work, and drink. It is open for
everyone who are willing to stay long and relax. Also about our coffee it has a high quality ingredients,
best brewing recipes, consistency, fresh and appealing sweet that will love of our customers. We will
make sure that when you visit our coffee shop you will enjoy and be comfortable. We'll serve our
customers a yummy and delicious coffee you will love to have in your day. We hope everyone will love
and appriciate our coffee shop as much as we love our customers.

Equipment/Materials Needed

The materials needed to start a coffee shop begin with coffee and tea equipment, commercial
espresso machines, an ice machine, undercounter refrigerator and end with items such as water filters,
paper filters, cafe supplies and of course all your consumable coffee shop products. Every coffee shops
need a refrigerator system, milks requires refrigerator to stay fresh. Ovens, Toasters and Other Cooking
Equipments are included if you want to serve a hot food.

Other Equipment/Materials

• Coffee • Mugs and disposable cups

• Sugar and other sweetener • Straws and cups sleeves

• Milk and creamer

Personnel Requirement

Customers will continue to come through the doors of a coffee shop with personnel that are
friendly, smiling, and inviting. Personnel of a coffee shop requires that they have a knowledge about

5
coffee, Excellent pouring abilities, Excellent people skills. Also a passion in serving and they need to be
honest and reliable.

ENVIRONMENTAL ANALYSIS
Trend in the Industry

In the restaurant or coffee shop industry, coffee shops are the rising star. Companies offer various
types of coffee, such as lattes, espresso, and cappuccino. All varieties of coffee will be available at my
coffee shop, as well as all of the specialties, which will be of the highest quality. Coffee shops is one of
an establishments that people love visit and they enjoy staying for an hour.

Consumer Analysis

• Market Segmentation

Coffee houses/shops: These customers are purchasing coffee beans for the preparation and sale of
coffee and espresso based drinks. Their establishments serve a wide variety of coffee and espresso
beverages to customers that visit the coffee houses/shops based servers.

• Market Targeting

Tine's coffee shop will be focusing on the costumers who loves or enjoy drinking coffee. The coffee shop
offering good quality coffee including espresso, lattes, cappucino. Coffee shops is costumers segment
that attractive because of the meals and coffee they like. Including on the targert costumers are the dip
coffee drinkers, coffee lovers, and the specialty coffee drinkers.

• Demand Analysis

The demand for coffee shop is now incresing, nowadays people are slowly going back in the normal life
or we can say that they can afford to buy coffee. 2021 has a higher demand that 2020 because of the
lockdown. In the years to come, coffee will remain as a predominant staple dairy beverage in consumer
diets across the city.

6
Competitor Analysis

• Supply Analysis

Market Share

In 5 months ended November our coffee shop was leading ground in our place with about 25
percent. Starbucks ranked in second place, with a market share of around 12 percent.

Market Share of Selected leading coffee shops in Polangui as of November 2021

7
Market Position

The coffee business has chosen to sell itself by employing an innovative marketing plan which is
unlike anything else in the market. They positioned themselves as a wonderful and reasonably priced
coffee business that would serve delicious and rich coffee to clients. We were the first to offer internet
access in our store. So, tine's coffee shop can be described as a technologically equipped coffee shop
where people can sit, relax, communicate with others over a cup of coffee, and also surf the internet or
conduct vital work using the internet facility. We literally listen to our customers' suggestions and put
them into action.

Marketing Strategy

Our Coffee Shop marketing plan will convey to target client segments that its product clearly
outperforms all competitors. To communicate the message, the strategy will use a variety of methods.
The first step will be to launch a print ad campaign. Advertisements in these media will reach the
intended audience effectively.

A cupping is similar to a wine tasting, in which a variety of wines are sampled, compared, and studied.
Tine's Coffee Shop will use the cuppings to allow potential consumers to taste the differences between
its products and those of the competition. To raise awareness of the superior product options available.

8
 EXECUTIVE SUMMARY

VISION- We want to be the community place they love, and we're dedicated to providing an
unforgettable experience that nourishes the soul.

MISSION-To create a friendly, pleasant environment in where customers may obtain high-quality coffee,
service, and entertainment at a reasonable price.

GOALS-The goals of the business are to achieve a significant profit and to establish a business and
working environment in which both customers and employees are treated with decency and respect.

OBJECTIVES

•Maintain a high standard of coffee quality and service •Generate

employment and improve the economy of the region •Ensure a friendly
comfortable environment •We will conduct feedback
surveys so that the client can inform us of the good and bad things we did.
•To observe and develop connection to customers; and to give satisfaction to each other.

9
 BUSINESS MODEL

BUSINESS MODEL

PARTNER KEY ACTIVITIES OFFER CUSTOMER CUSTOMER

NETWORK RELATIONSHIP SEGMENTS
•Communication •Good quality
•Farmers •Coffe sourcing coffee •Free wifi internet •Coffee drinkers
•Retailers •Expansion to •Comfortable •Personal
•Massive publics
•Distributers new products furnitures assistance
•Suppliers •Shipping •Relaxing •Friendly
•Managing environment •Conventional
inventory
•Small sample of
month's blend
with every
purchase

KEY RESOURCES DISTRIBUTION

CHANNEL
•Mobile
payment •Social media
•Recycled
•Promoting
papers •Coffe
quality through others
coffee blog.

COST STRUCTURE REVENUE STATEMENTS

•Shipping •My •Monthly subscription

main blend coffee •Ecommerce
•One-time sales
platform fees •The special blends
that i send as free sample

Business and Product Position

Tine's Coffee shop has chosen to market itself by using an unconventional marketing strategy
that is unique and generally not tried by other companies in the industry. They positioned themselves as
a perfect and affordable coffee shop that will offer customers delicious and rich coffee.

10
 ORGANIZATION PLAN

Form of business organization

The Tine’s coffee shop shall be in the form of corporation, we choose this business because it is easy to
start it and we know that coffee is the best popular drink. Most of the people choose to drink coffee
before go to work and coffee shop is the best meeting/dating place of people especially of the coffee
lover.

Liability of the owner

*UNSETTLED FINNANCIAL OBLIGATION

A. Suppliers

B. Individual persons

Organizational structure

CEO
Christine Mae
Sabater

MANAGER 1 MANAGER 2

John kenneth Penaflor Jonalyn Nas

*advertisemen
Service Purchasing/ Financial
Scheduling t Hiring
Marketing Receiving Affairs
*promotion Salary and
compensation
*Research
11
ROLES OF THE OWNERS

*Executing all tasks assigned by the team leader or manager diligently, on schedule, and to the highest
standard.

*Working with team members to achieve daily, weekly, and monthly targets.

*Participating in meetings and voicing concerns as well as suggestions for improvement.

PROPOSED SALARY

Employee’s Name Wage/Salary

1. Nas, Jonalyn P 9,000.00

2. Peñaflor, John Kenneth 9,000.00

3. Sabater, Christine Mae 9,000.00

12
 PRODUCTION PLAN

Production schedule

Store Hours 09:00am – 10:00pm

Cleaning 08:30am – 09:00pm

Preparation of food/coffee 09:00am – 09:20pm

Opening 09:20am – 08:00pm

Production Process

The following are the process to serve a coffee

1. Go to the customer and give the menu

2. Ask the customer if its dine or take out
3. Go to the coffee bar
4. Make the coffee order for the customer.
5. Serve

Equipment Required

1. Coffee Makers
2. Espresso Machine
3. Coffee and Espresso Grinders
4. Cooking equipment
5. Blenders
6. Storage and shelving
7. Refrigeration and Freezers

Sources of Materials

The materials needed in our coffee shop are chairs, tables, lights, and some decorations. All of

those materials needed for the coffee shop are available in the locality and can be bought in neighbors.

13
Estimated Production Cost

EQUIPMENT AND MATERIALS COST

Coffee Makers 4,000

Espresso Machine 5,500

Coffee and Espresso Grinders 3,000

Cooking Equipment 7,000

Blender 2,000

Storage and Shelving 5,000

Refrigerator and Freezers 9,000

Table 16,000

Lights (bulb & led) 5, 000

Chair 12,000

Decorations 10,000

Utensils 5, 000

Operation plan

14
Evaluation of supplier

Communication

- this is especially important for us to gain the trust of our suppliers and help our business to improve
Therefore, it is critical to consider how we are communicating with our external partners such as
suppliers, co-packers and vendors, to ensure mutually beneficial, trusting and successful partnerships.

commitment

- We provide a complete analysis of the supplier’s decisions when there is a single customer facing
uncertain demand. We first show that the supplier has two dominant commitment strategies:
committing to the forecast or committing to the production quantity. We then characterize the jointly
optimal commitment and production strategy for the supplier and extend the results to consider a
capacity constraint. 

Consistency

- Our suppliers will have different aims than our company, so understanding their requirements can
aid in the development of critical relationships, which are essential for successful production and supply
chain management.

Cash

- for the business we are starting cash we absolutely need in our business especially the supplier we
choose who is good at handling money and capable offer to show their financial stability in the future.

Cost

- if we have cash we also have cost.Estimating how much we will spend on the supplier, Must be in good
condition and affordable we will see how much money we can spend on the product or service that the
supplier provides our coffe shop.

Purchase Procedure

- It's important to know how the coffee will be consumed. This is the brewing procedure that the coffee
will go through.

Estimate the Traffic to Your Coffee Shop

- we consider our loaction is no to much traffic but every morning rushes. We will need to make sure
that machine has the capacity to serve our customer base, and choose the right size.

15
Keeping Consistency Across Your Drinks

- Of course, it's important to ensure as much consistency as possible in the flavors and formulations of
our drinks.

Consider How Much Training to Provide to Employees

- If most of our workers will only be around for short time, in areas such as school campuses, it is
perhaps best to pick espresso machine that is easy to operate and reduce training efforts

These are purcahsing equipment that need to our business

Smoothie blender 2,899 roasted coffe 1,000. Industrial fridge 3,500

16
Espresso Machine 3,134 Espresso Grinder 3,560

Under caounter ice machine 10,000 Bakery display Case 2,564

Measuring sets 511 Disposable cup set 75

17
Sales produre

- Almost every one of us starts our day with a cup of good coffee, which invigorates throughout the day.

Prospecting

- We will identify potential clients in this stage and establish whether they have a need for our product
and whether they can afford it. Qualifying is the process of determining whether or not a consumer
requires our product or service and can pay it.

Preparation

- Getting ready for the first encounter with a potential consumer, conducting market research, and
gathering all pertinent information about our product or service. We now create our sales presentation
and personalize it to the specific requirements of our potential client.

Approach

- We make contact with our client for the first time. This can be a face-to-face meeting or an over-the-
phone conversation.

Presentation

- We aggressively demonstrate how our product or service matches the needs of our potential
consumer throughout the presentation phase. The word "presentation" conjures up images of
PowerPoint slides and a sales pitch, but it doesn't have to be that way. We should also actively listen to
our customers' needs before acting and reacting.

Closing

- At the end of the process, we gain the client's approval to proceed forward. Depending on our line of
work.

Follow-up

- Our work does not end after the sale is completed. The follow-up stage maintains in touch with
consumers who have completed transactions with us, not just for potential repeat business but also for

18
referrals. Maintaining relationships is crucial since retaining current clients is six to seven times less
expensive than obtaining new ones.

19