Business Plan

Cafe ala Felicidad

In Partial Fulfillment in the Subject

Submitted to:
GARRY ZALDY G. OVAL
Teacher II
Prepared by:
Group 1
Angela Claire S. Caro
Joyce S. Sarmiento
Mica May I. De Leon
Ana Joy E. Gorgonio
Edrelyn G. Bolanos
October 14, 2019
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Executive Summary
Cafe ala Felicidad is a corporation that sells delicious coffee and tea, it also offers books and
internet. It has a mini library that has an academic books, fictional and books for children that
are free to read by customers. The Internet will be charge in the number of hours the
customers using it and it will be recorded in the main computer of the coffee shop. Customers
can stay there anytime.

The ideal customers of Cafe ala Felicidad are Teachers, students, book lovers and a group of
friends that are located here or besides Padre Garcia, Batangas. Teachers and students who
have many requirements such as research, lesson plans, reports that need an internet and
books can go there to use it and they can also buy hot coffee or tea to release some stress.

Cafe ala Felicidad helps people to socialize and to find the real happiness by drinking hot coffee
and tea, and reading books. The word "FELICIDAD" is a Spanish word which means "Happiness"
because we believe that this internet cafe will make a big happiness in your heart.

Given that the internet will be charge by the number of hours the customers will use it, it can
lessen if the customer buys more coffee or tea. The more coffee they will buy, the less internet
they will books. Coffee and tea will be price by its flavour and size, with volume discount of
larger orders. Cafe ala felicidad will promote its products through a mix of industry trade shows,
partnerships with established cafe business and digital advertising.

This business is formed by the chosen students (Group 1) of Grade 11 ABM Felicity in Padre
Garcia National High School, who are business minded and have extensive experience in doing
stressful works that need an internet.

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Company Overview
Cafe ala Felicidad will operate as a corporation run by Group 1.

Nature of the business

Industry
Cafe ala Felicidad operates in the cafe industry primarily, and offers internet that could also
be categorized as a part of Internet industry.

Background Information
Group 1, grade 11 ABM students of PGNHS had some stressful school works as a
requirements to pass. They had a good idea to release some stress and to lessen the expenses
they are needed for the internet to finish the requirements. They formed a business plan that is
an internet cafe that will surely help not only them but those students and teachers who fell as
what they fell.

Business Objectives
Group 1 will have Cafe ala Felicidad that will launch at the Big Important Cafe Expo in
Poblacion, Padre Garcia, Batangas. After 2 years in business, they aim to drive 1 million in
annual revenue of Cafe ala Felicidad Internet Cafe and have expanded into one new franchise
of the business.

TEAM
Group 1 are corporation full-time employee of Cafe Ala Felicidad that hire good, joyful and
industrious contractors to work hard for the business that can make it lasts. Notably Cafe ala
Felicidad has a standing contract for 6 hours a day of work.
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Market Analysis

Market size
Research about the market for Café ala Felicidad showed that coffee plays a vital role in a one’s
life. It is more than just a drink. It helps an individual to start up their day and even provides
various health benefits. Coffee is not only popular beverage in the Philippines but also
worldwide. As per statistics, billion cups of coffee are being consumed daily.
Additionally, 93% a Filipino homes and those homes with older persons, purchase coffee mixes
ones a week.

SWOT Analysis

Positive Negative
Internal Strengths Weaknesses
- Convenience in the - No experience in
business. business.
- Existing connection in
the industry for high
number of customers.
External Opportunities Threats
- Millennial are - Highly competitive
expensing more on market.
desserts and tea.
- Students always need
an internet for their
research and reports.

Competitive Analysis
Café ala Felicidad has competitors in each of the two markets it intersects 4
Internet Cafe
While there are no Coffee shop having an Internet with free books to read. Many customers will
surely buy and stay in this Cafe ala Felicidad, although, the internet cost in number of hours it
will use. Beyond that, one of the biggest competitive forces in the Coffee shop industry for Cafe
ala Felicidad is the convenience factor. Customers may decide not to buy our coffee and tea,
but they can try it first instead to find the real happiness they will feel in this internet cafe.

Cafe Ala Felicidad mementos

Differentiation
Cafe ala Felicidad will primarily rely on differentiation to stand out in the market, with
segmentation as a second strategy. While there are multiple categories of competitors and
substitutes for their products, Cafe ala Felicidad has a much more convenient and unique offer
for coffee shop.

Products and services

Café ala Felicidad’s flagship product is a line of coffee, tea and desserts with an access of
internet, with a mini library that are composed of academics and fictional books. The design is
simple as home with a big circle dining table in the middle and has comfort room. Products and
Services are:
- Hot Coffee
- Desserts
- Tea
- Internet
- Books

As the books are placed inside the Café, it can help students for their academic performance
and also it can reduce stress. 5
Customer segmentation

Cafe ala Felicidad's ideal costumers are students, teachers, book lovers and group of friends who love to
drink hot coffee and tea, especially those who need internet for their school requirements that are near
in Padre Garcia, Batangas.

Marketing plan

Based on Cafe ala Felicidad's ideal customers, here's an overview of the marketing plan.

Price

Given that the internet is charged based on the number of hours it will use, the internet will be
discounted if the customers will order more coffee or tea. And that they will save money for the internet
they will use, make friends with other customers and read books in free, the coffee and dessert will cost
Php 50-200, tea will cost Php 75-150 according to the size.

Product

Cafe ala Felicidad can solve many problems such as; weak internet connection; loneliness; and tiredness.
Since customers only need to do is to come in this internet cafe. It's a lower effort way to find new
friends and to complete the requirements needed using internet that the what exist in the market
currently.

Promotion

Cafe ala Felicidad will rely on three main promotional strategies. Given students and teachers have a
large number in Padre Garcia, More customers will go there. Additionally, This coffee shop is the only
business in Batangas having an Internet and a mini library. Lastly, Padre Garcia is besides Lipa City,
Rosario, Tiaong and San Antonio Quezon that has a large number of population.

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Place

Cafe ala Felicidad will be run in Poblacion Padre Garcia, Batangas which is the center of whole Padre
Garcia and a place wherein people living there have a large number of population.

Suppliers

Municipality of Padre Garcia has many connection in terms of coffee beans, pie, ice cream, and internet

Production

Once a customer order dessert, hot and cold drinks, it takes only 5-10 minutes to serve to them.
In connecting the internet, it only takes a minute. Hot and cold drinks are priced based on their sizes and
flavours. While the desserts are priced based on its kind and size.

· Hot drinks: 50-200

·Cold drinks: 50-200

· Desserts: 35- 150

Facilities

Cafe ala Felicidad will be place at the middle of Padre Garcia that is near in the public market.
Contractors will stay in 6 hours a day that will maintain their own office facilities.

Equipment

Cafe ala Felicidad has 4 electric fans; 1 for the library; 1 for the cashier; and 2 at the center. It
also need coffee makers for the coffee, blender, tea maker and a refrigerator for the desserts.

Shipping and fulfilment

Cafe ala Felicidad will fulfill orders inside the coffe house and can also take orders or books in its
account or number that customers can call to order a product.

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Inventory

Given the products are from different business. Cafe ala Felicidad does not hold inventory and
all orders are taken as they come in.

Financial Plan

As Given, Cafe ala Felicidad will be establish in year 2020, business quotas are:

- gain a profit of 1 million in 2021.

- the profit will double in year 2020.

- profit will increase every year.

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 TABLE OF CONTENTA

Executive Summary 2

Company Overview 3

Nature of the Business 3

Industry 3

Background Information 3

Business Objectives 3

Team 3

Market Analysis 4

Market size 4

SWOT Analysis 4

Competitive Analysis 4

Internet Café 5

Café Ala Felecedad mementos 5

Differentiation 5

Products and Services 5

Customer segmentation 6

Marketing Plan 6

Price 6

Product 6

Promotion 6

Place 7

Suppliers 7

Production 7

Facilities 7

Equipment 7

Shipping and Fulfilment 7

Financial Plan 8