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    Bus 5117 Discussion Assignment Unit 1-06

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    Sheu Basharu
    Strategic management involves managing an organization's resources to achieve its goals and objectives. Amazon serves as an example, as it strategically manages itself to achieve its goal of being the most customer-centric company. This has led Amazon to evolve from an online bookstore to an online retailer that sells over 30 product categories. Toyota also exemplifies strategic management through its philosophy of continuous daily improvements and scientific analysis of its manufacturing processes to minimize defects. In conclusion, strategic management is defined as the ongoing planning, monitoring, analysis and assessment of all an organization's necessities to meet its goals.

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    Bus 5117 Discussion Assignment Unit 1-06

    Uploaded by

    Sheu Basharu
    180 views2 pages
    Strategic management involves managing an organization's resources to achieve its goals and objectives. Amazon serves as an example, as it strategically manages itself to achieve its goal of being the most customer-centric company. This has led Amazon to evolve from an online bookstore to an online retailer that sells over 30 product categories. Toyota also exemplifies strategic management through its philosophy of continuous daily improvements and scientific analysis of its manufacturing processes to minimize defects. In conclusion, strategic management is defined as the ongoing planning, monitoring, analysis and assessment of all an organization's necessities to meet its goals.

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    BUS 5117 Strategic Management Discussion Assignment Unit 1

    Original Title

    BUS 5117 DISCUSSION ASSIGNMENT UNIT 1-06

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    Strategic management involves managing an organization's resources to achieve its goals and objectives. Amazon serves as an example, as it strategically manages itself to achieve its goal of being the most customer-centric company. This has led Amazon to evolve from an online bookstore to an online retailer that sells over 30 product categories. Toyota also exemplifies strategic management through its philosophy of continuous daily improvements and scientific analysis of its manufacturing processes to minimize defects. In conclusion, strategic management is defined as the ongoing planning, monitoring, analysis and assessment of all an organization's necessities to meet its goals.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    180 views2 pages

    Bus 5117 Discussion Assignment Unit 1-06

    Uploaded by

    Sheu Basharu
    Strategic management involves managing an organization's resources to achieve its goals and objectives. Amazon serves as an example, as it strategically manages itself to achieve its goal of being the most customer-centric company. This has led Amazon to evolve from an online bookstore to an online retailer that sells over 30 product categories. Toyota also exemplifies strategic management through its philosophy of continuous daily improvements and scientific analysis of its manufacturing processes to minimize defects. In conclusion, strategic management is defined as the ongoing planning, monitoring, analysis and assessment of all an organization's necessities to meet its goals.

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    According to Kenton (2021), “strategic management is the management of an


    organization’s resources to achieve its goals and objectives“ (para.1). Please let me
    consider how strategic management applies to a variety of organizations and define
    strategic management as it applies to a modern organization using some examples.
              Amazon.com, Inc. (Amazon) is a leading e-commerce company in the world
    established in 1994 in Seattle, which mainly provides online retail services (Fleerackers,
    2010). They are continuously being one of the most competitive online retailers by
    setting their goal “to be earth’s most customer-centric company” and strategically
    managing themselves to achieve this vision (Fleerackers, 2010). Amazon has evolved its
    business strategy from just being an online bookstore to being an online retailer that
    sells a wide range of products, currently over 30 product categories, such as but not
    limited to electronics, groceries, and clothes (Fleerackers, 2010). The reason for its
    change of business strategy is because it applied customers’ voices into its business
    (Fleerackers, 2010). After providing an e-commerce platform for books, customers asked
    Amazon to sell other products under its platform as they enjoyed the platform Amazon
    has provided (Fleerackers, 2010). Thus, Amazon has responded to their voices by initially
    adding music and DVDs to be available on its platform from 1998 (Fleerackers, 2010).
    Through this Amazon’s case, we can understand Amazon has been managing and
    effectively using its resources to achieve its goal and continuously be customer-centric,
    which has led it to be a dominant retailer in the world.
              Another example using strategic management will be Toyota Motor Corporation
    (Toyota). Toyota was established in 1937 in Japan and its core business is motor vehicle
    production and sales (Toyota Motor Corporation, n.d.). Toyota sets “Kaizen (Daily
    Improvements)” as their philosophy and tries to find a better way every day in
    everything they do (Toyota Motor Corporation, n.d.). It can be said having this value and
    managing its resources to achieve it, would be the core strength of Toyota because they
    will not be satisfied with the current circumstances and strive for a way to improve, even
    though they are already a worldwide leading automobile company. Furthermore, based
    on their scientific investigation and analysis of their manufacturing process, they have
    created their own production system to minimize defective products and excess
    inventories (Toyota Motor Corporation,n.d.). As initially introduced by Taylor,
    implementing a scientific approach will be one of the important factors for modern
    organizations’ strategic management (Kennedy, 2020). Through this Toyota’s case, we
    can understand Toyota has been applying both conceptual and scientific strategies to
    manage its resources in order to continuously survive in today’s fast-changing
    environment.
              To conclude, we can understand strategic management has been applied to
    various modern organizations, and “effective strategic management is needed to ensure
    the long-term success of firms” (Kennedy, 2020, p. 31). By reviewing the above two
    examples, we can also define strategic management to be “the ongoing planning,
    monitoring, analysis and assessment of all necessities an organization needs to meet its
    goals and objectives” (Tucci, n.d.). Modern companies are learning and inventing
    effective strategies that fit themselves to sustainably be competitive in the market.

    (Word Counts) 525 words

    (References)
    Fleerackers, T. (2010). Case: Amazon.com. Flat world
    Business. https://flatworldbusiness.wordpress.com/flat-education/intensify/creating-a-
    flat-business/case-amazon-com/

    Kennedy, R. (2020). Strategic management. Virginia Tech


    Publishing. https://vtechworks.lib.vt.edu/handle/10919/99282

    Kenton. W. (2021). What Is Strategic


    Management?. https://www.investopedia.com/terms/s/strategic-management.asp

    Toyota Motor Corporation. (n.d.). Company


    Profile. https://global.toyota/en/company/profile/overview/

    Toyota Motor Corporation. (n.d.). Toyota Global


    Vision. https://global.toyota/en/company/vision-and-philosophy/global-vision/

    Toyota Motor Corporation. (n.d.). Toyota Production


    System. https://global.toyota/en/company/vision-and-philosophy/production-system/

    Tucci, L. (n.d.). strategic


    management. https://www.techtarget.com/searchcio/definition/strategic-
    management#:~:text=Strategic%20management%20is%20the%20ongoing,assess
    %20their%20strategies%20for%20success

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