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    Factor Analysis Excel

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    Santosh Kumar
    The document presents a rotated component matrix from a principal component analysis of vehicle attributes. Three components accounted for most of the variance. Component 1 represented macho attributes like power, performance and image related attributes. Component 2 represented comfort, safety and economy related attributes. Component 3 captured the attribute of affordability and whether the vehicle is legal to own.

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    Factor Analysis Excel

    Uploaded by

    Santosh Kumar
    49 views4 pages
    The document presents a rotated component matrix from a principal component analysis of vehicle attributes. Three components accounted for most of the variance. Component 1 represented macho attributes like power, performance and image related attributes. Component 2 represented comfort, safety and economy related attributes. Component 3 captured the attribute of affordability and whether the vehicle is legal to own.

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    Factor analysis Excel

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    The document presents a rotated component matrix from a principal component analysis of vehicle attributes. Three components accounted for most of the variance. Component 1 represented macho attributes like power, performance and image related attributes. Component 2 represented comfort, safety and economy related attributes. Component 3 captured the attribute of affordability and whether the vehicle is legal to own.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    49 views4 pages

    Factor Analysis Excel

    Uploaded by

    Santosh Kumar
    The document presents a rotated component matrix from a principal component analysis of vehicle attributes. Three components accounted for most of the variance. Component 1 represented macho attributes like power, performance and image related attributes. Component 2 represented comfort, safety and economy related attributes. Component 3 captured the attribute of affordability and whether the vehicle is legal to own.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    You are on page 1of 4

    Rotated Component Matrixa

    Component

    1 2 3
    Affordable .126 .313 .780
    Sens_of_
    -.181 -.639 -.107
    Freedm
    Maint_Cost -.116 .604 .594
    Mans_Veh .970 -.064 -.006
    Powerful .964 .131 .063
    Frnds_Jls .945 -.140 .030
    Ads_Feel_Go
    .971 .024 .106
    od
    Comfortable -.262 .848 .101
    Safety .010 .881 -.044
    Legal_3 .063 -.149 .874
    Extraction Method: Principal Component Analysis.
    Rotation Method: Varimax with Kaiser Normalization.a
    a. Rotation converged in 5 iterations. Macho im
    1.000

    .800
    F1 F3
    Affordable .126 .780
    .600
    Mans_Veh .970 -.006
    Powerful .964 .063 .400
    Frnds_Jls .945 .030
    Ads_Feel_Good .971 .106 .200
    Legal_3 .063 .874
    .000
    .000 .200 .400

    -.200

    Macho im
    1.000

    F1 F2
    Mans_Veh .970 -.064 .800
    Powerful .964 .131
    Frnds_Jls .945 -.140 .600
    Ads_Feel_Good .971 .024
    Comfortable .400
    -.262 .848
    Safety .010 .881
    .200

    .000
    -.400 -.200 .000 .200

    -.200
    .400

    .200

    .000
    -.400 -.200 .000 .200

    -.200

    1.000

    F2 F3 .800
    Affordable .313 .780
    Comfortable .848 .101 .600
    Safety .881 -.044
    Legal_3 .400
    -.149 .874
    .200
    ahu7
    .000
    -.400 -.200 .0
    -.200
    Macho image Vs Economy
    0

    0
    000 .200 .400 .600 .800 1.000 1.200

    Macho image Vs Security


    1.000

    .800

    .600

    .400

    .200

    .000
    -.200 .000 .200 .400 .600 .800 1.000 1.200

    -.200
    .400

    .200

    .000
    -.200 .000 .200 .400 .600 .800 1.000 1.200

    -.200

    Security Vs Economy
    1.000

    .800

    .600

    .400

    .200

    .000
    -.400 -.200 .000 .200 .400 .600 .800 1.000
    -.200

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