2021 Norton Cyber Safety Insights Report Global Results

MAY 2021
2021 NORTON CYBER SAFETY INSIGHTS REPORT

GLOBAL RESULTS
PREPARED BY
Survey Method
The research was conducted online by The Harris Poll on
behalf of NortonLifeLock among 10,030 adults (aged 18+) in 10 ONLINE SURVEY 10,030 ADULTS 10 COUNTRIES
countries. The survey was conducted February 15-28, 2021 in
Australia (n=1,005), France (n=1,000), Germany (n=1,001),
India (n=1,000), Italy (n=1,000), Japan (n=1,020), Netherlands
(n=1,000), New Zealand (n=1,004), the United Kingdom
(n=1,000), and the United States (n=1,000). Data are weighted
where necessary to bring them in line with their actual
proportions in the population; India was weighted to the
population of those who are online. Weighted variables varied n=
Netherlands
1,000
by country and included one or more of the following: age, n=
gender, race/ethnicity, region, education, marital status, internet UK 1,000 n=
1,001 Germany
usage, household size, household income, size of place, and n= n=
France 1,000 Japan 1,020
propensity to be online. A global postweight was applied to US
n= n=
1,000 1,000 Italy
ensure equal weight of each country in the global total.
n=
Population projection estimates cited are calculated based on India 1,000
adult population (age 18+) figures from the U.S. Census
Bureau’s 2021 International Data Base and Pew Research
Center 2017 Global Attitudes Survey. No estimates of
theoretical sampling error can be calculated. n=
Australia 1,005
Throughout the report, references to YOY changes represent
differences in results from the 2019 Global NLCSIR Study,
n=
conducted online by the Harris Poll on behalf of NortonLifeLock New Zealand 1,004
among 10,063 adults (aged 18+) in 10 countries from
November 5 to December 2, 2019.
Copyright © 2021 NortonLifeLock Inc. All rights reserved. 2

Table of Contents
1 2 3 4 5
Pages 4-15 Pages 16-19 Pages 20-26 Pages 27-36 Page 37-38
Cybercrime: Incidence, Identity Theft: Protecting Online Creeping Demographics

Impact, & Attitudes Incidence & Attitudes Personal Privacy

CYBERCRIME: INCIDENCE, IMPACT,
1
AND ATTITUDES
In a year filled with restrictions and lockdowns, cybercriminals were not deterred as nearly
330 million adults in 10 countries* experienced cybercrime in the past 12 months. Despite
many consumers saying they are taking more precautions online because they are
concerned about cybercrime, more than 2 in 5 feel more vulnerable to cybercrime than
they did before the COVID-19 pandemic, and half aren’t sure how to protect themselves.
*Australia, France, Germany, India, Italy, Japan, Netherlands, New Zealand, United Kingdom, United States
Nearly 2 in 3 Adults Say They Are Spending More Time Online
Than Ever Before, With a Similar Proportion Saying They Have
Taken More Precautions Online Because of Cybercrime Concerns
Attitudes About Online Behaviors
(Global Total)
Somewhat agree Strongly agree Agree NET
Remote work has made it much easier

for hackers and cybercriminals to take
advantage of people
55% 19% 74%
I am spending more time online than

ever before 42% 23% 65%
I have taken more precautions

online because I am concerned 46% 16% 63%
about cybercrime
It is difficult for me to determine if

information I see online is from a 47% 14% 62%
credible source

Those in India and the US are More Likely to Be Taking More
Precautions Online; Those in Japan are Most Likely to Struggle
With Deciphering if Information is From a Credible Source
Remote work has made it much I am spending more time I have taken more precautions It is difficult for me to determine if
% Agree easier for hackers and cybercriminals online than ever before online because I am concerned information I see online is from a
to take advantage of people about cybercrime credible source
Australia 79% 67% 70% 63%
France 73% 55% 62% 63%
Germany 73% 51% 50% 63%
India 70% 72% 73% 68%
Italy 73% 65% 62% 57%
Japan 73% 66% 48% 82%
Netherlands 76% 61% 54% 53%
New Zealand 77% 66% 61% 56%
UK 74% 70% 66% 56%
US 76% 73% 77% 56%

More Than Half of Adults Are More Worried Than Ever About
Being the Victim of Cybercrime, But a Similar Proportion Don’t
Know How To Protect Themselves From It
Attitudes About Cybercrime
(Global Total)
Agree NET Agree NET Agree NET

Somewhat agree Somewhat agree Somewhat agree
Strongly agree Strongly agree Strongly agree
53% 44%
58%
12%
15% 11%
43% 41% 33%
I am more worried than ever I don't know how to protect I feel more vulnerable to
about being the victim of myself from cybercrime cybercrime than I did before the
cybercrime COVID-19 pandemic began

Adults In Japan Among the Most Likely To Be Worried About
Cybercrime and Feel More Vulnerable to It Than They Did Before
The Pandemic, But Also Most Likely To Not Know How To
Protect Themselves From It
I am more worried than ever about I don't know how to protect myself I feel more vulnerable to cybercrime than I
% Agree being the victim of cybercrime from cybercrime did before the COVID-19 pandemic began
Australia 61% 47% 48%
France 59% 63% 44%
Germany 44% 49% 30%
India 66% 52% 63%
Italy 59% 64% 43%
Japan 77% 77% 53%
Netherlands 46% 44% 35%
New Zealand 50% 47% 36%
UK 59% 46% 44%
US 59% 40% 47%

More than 475 Million Consumers* Have Ever Been the Victim of
a Cybercrime; Nearly 330 Million in the Past 12 Months Alone
ever
last yr MILLIONS
25.1 7.3
14.7 4.5 Netherlands
UK
167.9 28.1 28.2 Germany 35.0

US France 18.1 18.3 Japan
107.6 25.1 18.6
Italy
18.2
146.6
India 119.8
Global 10 Country Total
477.0 million ever

Australia 11.4
7.5
328.5
2.3
New Zealand 1.3
million in the last year Cybercrime
*in 10 countries

More Than Half of Consumers Have Experienced a Cybercrime,
With Around 1 in 3 Falling Victim in the Past 12 Months Alone
Top 3 Cybercrimes Ever % Who Have Experienced
Experienced Cybercrime by Country
Past 12 P12M % Pt.
22%
Ever months Change YOY
Experienced a Cybercrime 1
57% 37% +4%
Detected malicious software on a
computer, Wi-Fi network, 53% 34% -3%
EVER
53% smartphone, tablet, smart home, or
other connected device 42% 27% +1%
35%
72% 59% -7%
PAST YEAR
48% 35% -2%
2 14% 33% 18% -5%
Detected unauthorized
access on an email account 52% 32% +5%
60% 35% -1%
3 13% 48% 28% -4%
On average across all 10 countries, the past 12 month cybercrime Detected unauthorized access
64% 41% -2%
rate has remained steady (36% in 2019) on a social media account

Detecting Unauthorized Access to Accounts or Devices Most
Commonly Provokes Feelings of Anger, Stress, and Vulnerability
Emotions Experienced After Detecting Unauthorized Access to Accounts or Devices
(Global Total of Those Who Detected Unauthorized Access in Past 12 Months)
52% 46% 41% 34% 34%

Angry Stressed Vulnerable Violated Scared
31% 19% 14% 10% 2%

Powerless Embarrassed At Fault Unbothered Other
Compared to consumers in other countries,

those in Italy were more likely to say they felt
violated (49%) and those in Japan were more
likely to say they felt scared (52%)

Anger Is The Top Emotion Felt After Detecting Unauthorized
Access In Most Countries – For Australia and Japan It Is Stress
Top 3 Emotions Experienced By Country
(Of Those Who Detected Unauthorized Access in Past 12 Months)
Australia France Germany India Italy

61% 59%
51% 48% 51% 49% 49% 49%
47% 45% 47% 47%
42% 42%
37%
Stressed Vulnerable Angry Angry Stressed Vulnerable Angry Stressed Vulnerable Angry Stressed Scared Angry Violated Vulnerable
Japan Netherlands New Zealand UK US
56% 56% 53%

52% 50% 51% 49%
48% 48%
43% 44% 43% 44%
39% 36%
Stressed Scared Angry Angry Stressed Vulnerable Angry Vulnerable Violated Angry Stressed Vulnerable Angry Stressed Violated

On Average, Past Year Cybercrime Victims Spent Almost 7 Hours
Resolving Issues and Nearly Half Were Impacted Financially
Trended Hours Spent Resolving
Cybercrime by Country Globally, for those who experienced Trended % Who Lost Money
From Cybercrime by Country
(Average*)
2021 YOY Change cybercrime in the past year… 2021 YOY Change
8.2 +4.0 53% +8%
6.7hours
5.5 -2.4 43% +4%
9.1 -0.7 45% 0%
10.8 +3.8
₹
47% £
72% +9%
€ ¥
$ ₹
8.7 +1.5 41% +8%
¥ $ £ ¥
5.9 +1.6 $
£ € ¥€ ₹£¥ €$
€ 11% -7%
3.9 -1.3 $ ₹ £ 40% -4%
3.7 -0.6
were spent on average* have lost money 34% +4%
resolving it for an estimated as a result of the
4.4 +0.5 2.7 billion hours lost in total cybercrime committed 47% +6%
6.7 +1.9 On average across all 10 countries, more past 12 month 46% -3%
cybercrime victims lost money compared to 2019 (43% in 2019)
*Average has been trimmed to remove outliers *Average has been trimmed to remove outliers

Nearly All Report Taking Reactive Steps After Detecting
Unauthorized Access, Most Commonly Making Passwords
Stronger
Steps Taken After Detecting Unauthorized Access to Accounts or Devices
(Global Total of Those Who Detected Unauthorized Access in Past 12 Months) % Who Have Taken At
Least Some Action
57%
98% 2021
have taken 99%

some action
98%
39% 99%
33% 99%
29% 29%
26% 98%
25%
89%
95%
98%
5%
2%
96%
Made my account Contacted the Went online to Asked friend(s) Asked family Deleted one or Purchased security Other Nothing
password(s) company my try and find help for help member(s) for more online software or 99%
stronger account was (e.g., articles, help accounts increased pre-
hacked from YouTube, Reddit, existing security
Quora, etc.) software

Around 1 in 5 Consumers Fell Victim to a Scam in the
Past 12 Months
Scams Fallen Victim To In The Past 12 months
(Global Total)
% Fell Victim to Scam
in Past Year by Country
2021
21% Fell victim to a scam

in the past year 23%
23%
8% I clicked on a fraudulent package notification link
14%
I purchased medical equipment or personal protective equipment (PPE) that was different than advertised,
5% never arrived, or cost much more than the normal market price
62%
5% I donated money to a charity, but the money was not received by the people I intended or it was misused
18%
5% I met someone on an online dating site who asked me for money and then disappeared after I sent it to them
6%
4% I clicked on a fraudulent COVID-19 contact tracing link
14%
4% I paid a fee to receive COVID-19 relief money
15%
4% I tried to buy a pet online or paid for a pet service and didn't receive what I expected
I tried to apply for Universal Credit/ unemployment allowance/ Jobseeker/Jobkeeper/ unemployment benefits but
15%
3%
someone had already done so in my name
20%
3% I paid to get a COVID-19 vaccine that wasn't legitimate or that I never received

IDENTITY THEFT:
2 INCIDENCE AND ATTITUDES
Globally*, around 6 in 10 adults are very worried their identity will be stolen
but a similar proportion say they would have no idea what to do if it were.
With over 55 million people in 10 countries having experienced ID theft in
the past 12 months, it is no surprise that more than three-quarters of adults
wish they had more information on what to do if their identity were stolen.
*Australia, France, Germany, India, Italy, Japan, Netherlands, New Zealand, United Kingdom, United States
55 Million Consumers* Were the Victim of Identity Theft in the
Past 12 Months
2.2m 649k Netherlands

UK
Germany
US 13.6° 1.6m 2.4m Japan 4.0m
France
m Italy
1.6m
India 27.7m
Global 10 Country Total
55.3 million
Australia 1.5m
129k
New Zealand
Identity Theft
*in 10 countries
°Source: Online survey of 5,006 US adults conducted by The Harris Poll on
behalf of NortonLifeLock, February 2021.

Similar Proportions Both Very Worried Their Identity Will Be
Stolen and Would Have No Idea What to Do If It Were; Only
About Half Feel Well Protected Against Identity Theft
Agreement with Attitudes Toward Identity Theft
(Global Total)
Agree NET
I wish I had more information on what to do if my identity was stolen
51% Somewhat 29% Strongly 80%
I am very worried that my identity will be stolen

I would have no idea what to do if my identity was stolen

I think I’m well protected against identity theft

I’ve never considered that my identity could be stolen


Consumers in France and Japan Most Concerned Their Identity
Will Be Stolen, but Also Are Least Likely to Feel Well Protected
Against It
I wish I had more
I am very worried I would have no idea I think I’m well protected I’ve never considered
information on what to do
that my identity will be stolen what to do if my identity against identity theft that my identity could be stolen
if my identity was stolen
% Agree was stolen
Australia 81% 61% 59% 60% 39%
France 85% 78% 64% 43% 41%
Germany 77% 56% 57% 54% 36%
India 68% 60% 52% 65% 53%
Italy 91% 71% 66% 49% 41%
Japan 87% 74% 73% 23% 21%
Netherlands 74% 48% 55% 62% 38%
New Zealand 84% 51% 59% 56% 41%
UK 77% 62% 56% 63% 36%
US 77% 63% 46% 66% 31%

PROTECTING PERSONAL
3 PRIVACY
Despite more than 3 in 5 consumers* saying they accept

certain risks to their online privacy to make their life more
convenient, the vast majority report being concerned about
data privacy, with almost two-thirds feeling more alarmed than
ever about their privacy.
*in Australia, France, Germany, India, Italy, Japan, Netherlands, New Zealand, United Kingdom, United States
More than Three-Quarters Concerned About Data Privacy, with
Close to Two-Thirds More Alarmed Than Ever
% Agree Agree NET Australia France Germany India Italy Japan Netherlands New Zealand UK US
87% 88%
78% 79%
83%
78% 77%
75% 73% 73%
70%
I am concerned 28%
about data
privacy
51%
Strongly agree
Somewhat agree
I am more 43%
alarmed than
ever about my 46%
privacy 19% 51% 52%
57%
62%
Strongly agree
63% 68% 66%
74% 74%
77%
Somewhat agree Those in India, Italy, and Japan are
Agree NET more likely to say they are more
alarmed than ever about their privacy

The Majority Have Taken Some Steps to Protect Their Online
Privacy, Most Commonly Making Passwords Stronger or
Limiting Information Shared on Social Media
Steps Taken to Protect Online Activities and Personal Information
(Global Total)
48% Made some or all of my passwords stronger
38% Limited information shared on social media
29% Used online parental controls on children's accounts or devices [PARENTS OF MINORS ONLY]
27% Stopped using public Wi-Fi
25% Read the Terms & Conditions in full before installing or downloading a device or service
22% Changed default privacy settings on devices
22% Enabled multi-factor authentication

Those in Japan are least likely to have
taken steps to hide their online
21% Disabled third-party cookies in a browser
82%
footprint
20% Used an identity theft protection service [US ONLY]
have taken 20% Configured a browser to improve security

some action 19% Used something other than my full name for social media profiles
13% Used a virtual private network (VPN) to encrypt information sent to and from my devices
12% Used anonymous payment methods

11% Deleted a social media account
11% Used a privacy monitoring service to find and remove my personal information online [US ONLY] % Who Have Taken At
Least One Step by Country
11% Used an encrypted email service
5% Asked a company to see what personal information they have about me in their customer records
3% Other
18% I have not done anything
84% 76% 84% 90% 83% 83% 86% 84% 86%
2021 59%

Nearly 2 in 5 Adults Say They Took Steps To Protect Their Online
Activities Specifically As A Result of The Pandemic
Took steps to protect online activities and personal information as a result
of changes to lifestyle since the COVID-19 pandemic began
% Yes by Country
37% 41% 29% 74% 37%

38% Australia France Germany India Italy
Yes
23% 33% 26% 37% 37%

Global Total

Though Consumers Are Taking Action and Want to Do More to
Protect Their Privacy, Close to Half Still Say They Don’t Know
How
% Agree Agree NET Australia France Germany India Italy Japan Netherlands New Zealand UK US
83% 87% 85% 85% 87% 86% 87%

79% 80%
76% 77%
I want to do more 31%
to protect my
privacy
52%
Strongly agree
Somewhat agree
37%
I don’t know how
to protect my 37%
privacy 42% 42% 44% 45% 45%
47% 47%
51%
Strongly agree 53%
63%
Somewhat agree
Agree NET
Those in Japan are more likely to
agree that they don’t know how to
protect their privacy

While 8 in 10 Want To Do More To Protect Their Privacy, Only Two-
Thirds Are Proactively Looking For Better Ways To Do So
% Agree
71% 65% 61%

I am proactively looking for better Australia France Germany
ways to protect my privacy

(Global Total) Agree NET
76% 70% 55%

67% India Italy Japan
46%
55% 65% 71%

20% Netherlands New Zealand UK
78% Those in India and the US are more likely

US to say they are proactively looking for
better ways to protect their privacy
Strongly agree Somewhat agree

Perhaps Explaining Why More Don’t Proactively Protect Their
Online Privacy, Many Say They Accept Certain Risks For
Convenience and Feel It Is Simply Impossible To Do
% Agree
Agree NET Australia France Germany India Italy Japan Netherlands New Zealand UK US
I accept certain 74% 75%

71%
risks to my online 62% 65% 64% 65%
privacy to make 56% 56%
52%
my life more 44%
convenient
51%
Strongly agree
Somewhat agree
It’s impossible to
42%
protect my
privacy 42%
51% 50% 52% 50%
Strongly agree 54% 55% 53%
53% 58%
63%
Somewhat agree
Agree NET
Those in Australia, New Zealand, and the US are more likely to
say they accept certain risks to make their life more convenient

ONLINE CREEPING
4
While over one-third of adults* who have been in a romantic relationship admit to online
“stalking” their current or former partners, most consumers do not condone it. However, there
are glaring differences in attitudes and awareness across countries between those under 40
and those 40+, with younger adults being much more likely to condone online stalking, to be
aware of creepware, or to think their partner would be likely to plant it on their device.
*in Australia, France, Germany, India, Italy, Japan, Netherlands, New Zealand, United Kingdom, United States
One-Third of Adults Who Have Been In A Romantic
Relationship Have Checked In On An Ex Or Partner Without
Their Knowledge or Consent
Actions Taken on Current or Former Romantic Partner without Their Knowledge/Consent % Who Have Online Stalked a
(Global Total of Those Who Have Ever Had a Romantic Partner) Partner by Country
2021
Have Online
34% Stalked an Ex or
Current Partner
34%
33%
16% Those in India are 29%

Checked their phone to view text messages, phone calls, direct messages (DMs), emails, or photos
especially likely to
have stalked a 74%
15% Reviewed their search history on one of their devices partner
29%
12% Used my knowledge of their passwords to access their device or online accounts
9%
10% Tracked their location via a location sharing ap
27%
8% Used an app to monitor their text messages, phone calls, direct messages (DMs), emails, or photos 31%
7% Created a fake profile (i.e., ''catfished'') to check on them on social media

32%
37%
7% Tracked their physical activity via their phone or health app

The Most Common Reason for Checking In On a Romantic
Partner is Curiosity
Reasons for Checking in on a Romantic Partner without Their Knowledge or Consent
(Global Total of Those Who Online Stalked a Current or Former Partner)
0% 10% 20% 30% 40% 50%
I was just curious 38%
I wanted to know what they were doing 28%
I did not trust them 26%

I wanted to make sure they were safe,
physically and/or mentally 25%
I suspected they were up to no good 24%
I wanted to know who they were with 24%
I wanted to know where they were 24%

I found out they were checking in
on me, so I decided to do the same 20%
Other 5%
I don’t know why 3%

In Most Countries, Curiosity Is the Top Reason For Checking In
On a Romantic Partner, But It’s Lack of Trust In Netherlands and
Safety In India
Top 3 Reasons for Checking in on a Romantic Partner by Country
(Of Those Who Online Stalked a Current or Former Partner)
Australia France Germany India Italy
I wanted to make sure

I was just curious 41% I was just curious 43% I was just curious 36% they were safe 39% I was just curious 42%
I wanted to know who I wanted to know

I wanted to know I wanted to know what
they were with 35% I did not trust them 30% where they were 32% they were doing 36% what they were 24%
doing
I wanted to
I wanted to make sure I wanted to know I wanted to know who
they were safe 35% who they were with 24% they were with 29% I was just curious 35% make sure they 19%
were safe
I was just curious 34% I did not trust them 37% I was just curious 40% I was just curious 36% I was just curious 38%
I suspected they were I suspected they were I wanted to know what

up to no good 30% I was just curious 33% up to no good 29% I did not trust them 26% they were doing 37%
I wanted to know I did not trust them & I wanted to make

I wanted to know what
they were doing 28% what they were 22% I wanted to know what 26% sure they were safe 24% I did not trust them 29%
doing they were doing

More than 1 in 5 Adults Say It’s Harmless To Stalk a Romantic
Partner Online
Agreement with Attitudes About Online Stalking
(Global Total)
Agree NET
I don't care if I'm being stalked online by a current/former partner as long as I'm not being stalked in person
28%
Online stalking is okay if it is for their current/former partner's physical or mental wellbeing
27%
Online stalking is okay if one or both partners have cheated or are suspected of cheating
26%
It is harmless to stalk a current/former partner online
22%
I would be more likely to stalk a current/former partner online if I knew I would not get caught
21%

Adults in India More Likely To Condone Online Stalking
I don't care if I'm being Online stalking is okay
Online stalking is okay if it is It is harmless to stalk a I would be more likely to stalk a
stalked online by a if one or both partners
for their current/former current/former partner current/former partner online if
current/former partner as have cheated or are
partner's physical or mental online I knew I would not get caught
long as I'm not being suspected of cheating
% Agree wellbeing
stalked in person
Australia 23% 28% 25% 22% 24%
France 27% 36% 37% 20% 23%
Germany 37% 26% 21% 22% 18%
India 51% 59% 53% 52% 46%
Italy 23% 19% 21% 17% 15%
Japan 13% 12% 16% 13% 13%
Netherlands 24% 17% 19% 16% 13%
New Zealand 29% 26% 20% 19% 18%
UK 23% 22% 21% 18% 19%
US 25% 26% 21% 20% 20%

Adults Under 40 Far More Likely Than Those 40+ To Condone
Online Stalking
I don't care if I'm being Online stalking is okay
Online stalking is okay if it is It is harmless to stalk a I would be more likely to stalk a
stalked online by a if one or both partners
for their current/former current/former partner current/former partner online if
current/former partner as
% Agree by Age long as I'm not being
partner's physical or mental have cheated or are online I knew I would not get caught
(Global Total) wellbeing suspected of cheating
stalked in person
Under 40 40%
Under 40 39%
Under 40 37%
Under 40 33% Under 40 33%
Total 28%
Total 27%
Total 26%
40 and over 22% Total 22%

Total 21%
Over 40 19%
Over 40 17%
Over 40 15%
Over 40 14%

Few Adults Familiar with “Stalkerware” or “Creepware,” With
Majorities in Most Countries Never Having Heard Of It
Familiarity with “Stalkerware” or “Creepware”
Familiar 17% 8% 10% 32% 11% 7% 15% 9% 14% 19%

NET 14%
4% 7% 6%
7% 9% 12% 5% 8%
9% 14% 11%
11%
10% 13%
20% 19%
23% 21% 22%
21% 33%
27% 30%
38% 24%
Very familiar
35%
Somewhat familiar
Just heard the name 73% 72%
68% 65%
Never heard of it 62%
59% 57% 55% 57%
51%
33%
Global Total Australia France Germany India Italy Japan Netherlands New Zealand UK US
Copyright © 2021 NortonLifeLock Inc. All rights reserved.

On Average and Within Most Countries We See Higher
Familiarity with “Stalkerware” Among Those Under 40 Compared
To Those 40+
Familiarity with “Stalkerware” or “Creepware” - % Very/Somewhat Familiar
Total
33%
Under 40 32%
31%
40 and over 29% 29%
26%
24%
23%
19% 19%
18%
17% 17%
16%
15%
14% 14% 14% 14%
13%
11%
10% 10%
9% 9% 9%
8%
7% 7%
6%
5%
4%
3%
Global Total
Australia France Germany India Italy Japan Netherlands New Zealand UK US

Around 1 in 5 Who Currently Have a Romantic Partner Believe
Their Partner is At Least Somewhat Likely To Plant Stalkerware,
With Younger Adults Under 40 Much More Likely to Say So
Likelihood Current Significant Partner Would Plant or Has Planted “Stalkerware” or “Creepware” - % At Least Somewhat Likely
(Of Those Who Have a Current Partner)
55%
Total 51%
Under 40
40 and over 42%

41%
38%
34%
33%
30% 31%
29%
24% 24%
20% 20% 19%
16% 17% 17% 16%
14% 15% 14%
11% 12% 11%
10% 10%
8% 7% 7% 7% 7%
6%
Global Total
Australia France Germany India Italy Japan Netherlands New Zealand UK US

5
DEMOGRAPHICS
2021 Global Demographics
Age Gender Current account types
87%
72%
Gen Z (18-23) 12%
Email
Millennials (24-40) 28% 4% account(s) Social media
account(s)
Gen X (41-55) 24% None of
these Online banking
69%
account(s)
Boomers (56-74) 32%
Movie/media
streaming account(s)
Seniors (75+) 5%
41%
49% 51%
male female

2021 Norton Cyber Safety Insights Report Global Results

Uploaded by

Copyright:

Available Formats

2021 Norton Cyber Safety Insights Report Global Results

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

2021 Norton Cyber Safety Insights Report Global Results

Uploaded by

Copyright:

Available Formats

MAY 2021

2021 NORTON CYBER SAFETY INSIGHTS REPORT

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 2

Cybercrime: Incidence, Identity Theft: Protecting Online Creeping Demographics

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 3

Remote work has made it much easier

I am spending more time online than

I have taken more precautions

It is difficult for me to determine if

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 5

Australia 79% 67% 70% 63%

France 73% 55% 62% 63%

Germany 73% 51% 50% 63%

India 70% 72% 73% 68%

Italy 73% 65% 62% 57%

Japan 73% 66% 48% 82%

Netherlands 76% 61% 54% 53%

New Zealand 77% 66% 61% 56%

UK 74% 70% 66% 56%

US 76% 73% 77% 56%

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 6

Agree NET Agree NET Agree NET

43% 41% 33%

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 7

Australia 61% 47% 48%

France 59% 63% 44%

Germany 44% 49% 30%

India 66% 52% 63%

Italy 59% 64% 43%

Japan 77% 77% 53%

Netherlands 46% 44% 35%

New Zealand 50% 47% 36%

UK 59% 46% 44%

US 59% 40% 47%

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 8

167.9 28.1 28.2 Germany 35.0

477.0 million ever

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 9

Past 12 P12M % Pt.

60% 35% -1%

3 13% 48% 28% -4%

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 10

52% 46% 41% 34% 34%

31% 19% 14% 10% 2%

Compared to consumers in other countries,

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 11

Australia France Germany India Italy

Japan Netherlands New Zealand UK US

56% 56% 53%

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 12

8.2 +4.0 53% +8%

9.1 -0.7 45% 0%

3.9 -1.3 $ ₹ £ 40% -4%

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 13

have taken 99%

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 14

21% Fell victim to a scam

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 15

2.2m 649k Netherlands

Copyright © 2021 NortonLifeLock Inc. All rights reserved. 17