Randon Oberson

BRANDON E.
ROBERSON
Charlotte, NC ⬥ 502.802.7624 ⬥ BrandonERoberson@gmail.com
LinkedIn.com/in/BrandonERoberson ⬥ BrandonERoberson.weebly.com
Result-oriented Professional with Strong Background in Sales Management

and Strategic Business Development. Demonstrated Success in Establishing
Professional Relationships, Consistently Exceeding Sales Targets, Rapidly
Expanding Sales Territories, and Cultivating a High-performance Sales Team.
Recognized for Numerous Sales Accomplishments and Contributions to
Company’s Largest Clients. Highly-effective Communicator Able to Relay
Complex Information in Easily Understood Language. Value-centric Leader
who Thrives in Fast-paced Environments Providing Forward Thinking,
Innovation, and Professionalism at All Times.
CORE COMPETENCIES  
BUSINESS DEVELOPMENT ACCOUNT MANAGEMENT PROSPECTING & CLOSING SKILLS
TERRITORY & REP MANAGEMENT CLIENT ENGAGEMENT CREATIVE, STRATEGIC PLANNING 
E DU C AT I O N
BACHELOR OF ARTS IN BIOLOGY & BIOLOGICAL SCIENCES
Indiana University – Bloomington, IN
PROFESSIONAL EXPERIENCE
SIEMENS HEALTHINEERS
Account Executive, Laboratory Diagnostics - W. NC 2020 – Present
Main Point of Contact and Synergy Leading Seven Teams of Specialists Across the Siemens Portfolio -
Laboratory Solutions, Informatics and Implementation, Healthcare Solutions, Project Management,
Hematology, Hemostasis, Special Chemistry and Plasma Protein, Performing as Primary Leader in General
Chemistry. In Promotion and Maintenance of Business, Effective and Routine Collaborator with Global and
U.S.A. Marketing, Legal and Contracting, Billing, Inside Sales, Regional Service and Engineering Team, as well
as Regional and U.S.A. Technical Solutions Team. Partner with 5 National Distributors to Further Outreach. All
in Partnership with Clinical Support Staff, Laboratory Support Staff from Technicians to Management, and Chief-
Level Medical Directors and Executives.
KEY ACHIEVEMENTS:
❖ Increased Territory Revenue (First Full Fiscal Year Aboard) and Finished 114% of Quota (FY ’21)
❖ In 2 Years, Increased Forecasted Funnel 258% to $64.5M (FY ’22), $39.5M Being Prospect Business
❖ Grew Revenue in 5 of Territory Top 15 Accounts over $4M in Instrument Upgrades, New Assay Additions,
Informatics Portfolio Additions, and New Product Lines (FY ’21)
❖ Partnered with Siemens Strategic Corporate Accounts to Pilot LifePoint Health Systems First Regional
Application of Siemens Informatics Portfolio (Ongoing)
❖ Interview All New, Regional Sales Team Candidates and Assist in Mentoring, as well as Selected to Develop,
Beta Test 2 New, Internal Sales Programs
MEDICAL DIAGNOSTIC LABORATORIES OF GENESIS BIOTECHNOLOGY GROUP

Regional Sales Manager – KY, WV, IN, OH, TN, AL, S. IL 2017 – 2020
Direct All Hiring, Training, Mentoring, Development, Team Building, and Inspiration of Outstanding, High-
Performing Sales Representatives and District Managers across 7 states Totaling the Highest Performer in Volume,
Revenue. Lead All Territory Retention, Resolution, Strategy, Growth, and Vision. Specialize in Complex Sales through
Creation and Presentation of Personalized Sales Presentations Demonstrating Company’s Technical Features and
BRANDON E. ROBERSON RESUME Page | 1

PROFESSIONAL EXPERIENCE (CONTINUED)
Benefits to Professionals, Ranging from Physicians and Clinical Managers to Chief-Level Medical Directors and
Executives.
KEY ACHIEVEMENTS:
❖ Top Increase Nationally in Average Territory Revenue and Volume (Q1 ’19)
❖ Strategized and Delivered 9.32% Increase in Overall Average Revenue Per Client
❖ Doubled the Volume of a Regional Top 10 Client to Top 5 (Q4 ’18-Q1 ’19)
❖ Pioneered New Sales Rep Training Script & Protocol, Co-Creator in Partnership Development with New
Specialized Sales Division, and Facilitated Company’s First Joint Laboratory Venture with Client
❖ Established Partnerships within Mercy Health, Seven Hills Women’s Health Centers (Cincinnati, OH),
Women’s First OBGYN (Louisville, KY), Vanderbilt Health (Nashville, TN), University of Tennessee
(Knoxville, TN), Sander’s Clinic for Women OBGYN (Tupelo, MS), as well as University of Kentucky
Healthcare, Lexington Women’s Health OBGYN, and Pathology and Cytology Laboratories (Lexington, KY)
District Sales Manager – KY, WV, IN, Cincinnati, OH 2016 – 2017

Trained, Mentored, and Developed Exceptional, High-Performing Sales Representatives across 4 states. Incited Senior
Sales Executives and Account Managers to Deliver Outstanding Client Service in the Fast-Paced Environment of
Esoteric Platforms Primarily for Women’s Health in the Areas of Molecular and Genetic Testing, Pathology,
Pharmacogenomics, and BRCA, Generating One of the Company's Highest Yield Territories in Revenue and Leader
in Volume.
KEY ACHIEVEMENTS:
❖ Achieved 6.46% Territory Growth in Volume and 6.52% in Revenue
! Initiated Company’s First Partnered Laboratory Venture (Cincinnati, OH)
! 18% Increase in Top Accounts’ Specimen Submissions Year-Over-Year
! Established Partnerships with Christ Hospital (Cincinnati, OH), Premier Atrium
Hospital (Middletown, OH), Baptist Health (Lexington, KY), All Women OBGYN, and
Norton Healthcare (Louisville, KY)
Senior Sales Executive & Regional Sales Rep Trainer – KY, S. IN, Cincinnati, OH 2015 – 2016
Managed Complete Sales Cycle: Prospecting, Closing, Client Development and Service, Technology Liaison,
Logistics, and Billing, while Achieving Annual Sales and Providing Specialized Knowledge in Women’s Healthcare,
Family Practice, Urology, and Pediatrics.
KEY ACHIEVEMENTS:
❖ Last Active Quarter Completed at 222.86% of Quota
❖ Awarded Sector Leader and National Secondary Leader New Client Submissions (Q1 ’16)
❖ Awarded National Leader New Client Submissions (Q3 ’15)
❖ Achieved 5% Territory Growth January to March ’15, Top 8% Nationally
❖ Recognized as Sector Representative to Develop ‘15 Sales Cycle Training
❖ Served as the Sales & Team Leader for ’15 Sector Package Meeting
❖ Established Partnerships within Louisville’s Norton Healthcare Systems and Family Health Partners
❖ Launched 2 Pod Locations of Seven Hills Women’s Health Centers (Cincinnati, OH), One of the Company’s
Top 5 National Accounts in Profitability and Volume
❖ Launched 2 of the Top 10 Accounts in the Territory in Volume and Top 5 in Revenue

PROFESSIONAL EXPERIENCE (CONTINUED)
Account Manager & District Sales Rep Trainer – KY, S. IN 2014
Exceeded Quarterly and Annual Sales Targets by Serving as Product Authority and Specialist, Providing Exceptional
Service, Education, and Training. Client Analysis and Cultivated Rapport Resulted in Increased Utilization and
Revenue. Managed 8700+ Specimen Per Quarter, One of the Company’s Top 3 Highest Volume Territories, and
Women’s First OBGYN of Louisville, a National Top Account.
KEY ACHIEVEMENTS:
❖ Achieved 13% Growth in Private Practice and 9% Hospital Account Growth (Q4 ’14)
❖ Recognized as National Leader with Base Business Increase of 11% (Q3 ’14)
❖ Awarded as Largest Territory Holder Nationally with 87 clients (National Average 40 Clients)
AFFORDABLE KITCHEN & BATH

Sales Manager & Office Manager – Middletown, KY 2013 – 2014
Provided Leadership for Start-Up Company. Supervised Invoicing and Billing, Sales Team Schedule, Strategic
Marketing, and Leads Generation, Management. Designated New Leads to Sales Reps, Followed-Up on Leads,
Delivered Tailored Presentations to Clientele, Created Custom 3D Kitchen Estimates, and Closed Client Contracts. In
Addition, Managed Marketing Events and Expositions to Generate Additional Sales Leads and Revenue.
KEY ACHIEVEMENTS:
❖ Closed Over $325K+ in Sales Revenue for the Company (Q1 ’14)
❖ Secured Top Company Account and Business Partnership During 1st 3 months
❖ Organized Louisville 2014 Home Show Station and Presentation
❖ Designed and Implemented Company’s Training and Sales Protocol
T E C H N I C A L S K I L LS
MS OFFICE SUITE – Word, Excel, PowerPoint | SALESFORCE | EHR / EMR / LIS COMPETENCY | STATISTICS | DATA
COLLECTION | DATA ANALYSIS

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BRANDON E.

Result-oriented Professional with Strong Background in Sales Management

MEDICAL DIAGNOSTIC LABORATORIES OF GENESIS BIOTECHNOLOGY GROUP

BRANDON E. ROBERSON RESUME Page | 1

District Sales Manager – KY, WV, IN, Cincinnati, OH 2016 – 2017

BRANDON E. ROBERSON RESUME Page | 2

AFFORDABLE KITCHEN & BATH

BRANDON E. ROBERSON RESUME Page | 3

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