Writing White Papers

Question 1 of 5

A stakeholder who is quoted in a paper should be given the opportunity to review _.

a) the section containing the quotation

Question 2 of 5

How can you avoid discontinuities in style when incorporating outside materials?

d) Adapt the materials to your paper’s need, and avoid just copying content from outside
materials.

Question 3 of 5

What should be the focus of the introductory part of a white paper?

a) Develop engagement with the reader.

Question 4 of 5

What graphics type should you use sparingly in white paper?

a) company-related graphics

Question 5 of 5

What is the main benefit of studying examples of white papers in your area of expertise?

c) You can find suitable examples that fit your purpose.

Question 1 of 7

What is the difference between a conceptual guide and a procedural guide?

d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.

Question 2 of 7

Which of the following items best uses plain language to describe an idea?

d) Leave the sample in the lyophilizer until its mass does not change with time.

Question 3 of 7

How are “Must” Quick Start Guides organized?

b) They walk the user through a strict sequence to achieve a desired outcome.

Question 4 of 7

It can be helpful to base your Quick Start Guide on _.

b) the user manual

Question 5 of 7

The most important aspect of formatting to remember is that _.

c) it should convey meaning and be consistent

Question 6 of 7

How should you address the user when you are writing a Quickstart guide?

b) with second-person pronouns or the imperative mood

How can you avoid including too many notes?

c) by breaking up steps into smaller groups

Business Writing Principles

Question 1 of 13

Which of the following is a grammatically correct sentence?

b) Your attitude affects your performance.

Question 2 of 13

How much of your writing time should be spent planning and revising?

b) 80%

Question 3 of 13

What question should you ask yourself to write in a conversational style?

b) Would I say this to someone if I were speaking to them face to face?

Question 4 of 13

Revise to include all the necessary specifics: We will be having a meeting on Tuesday.

b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.
Question 5 of 13

You send an email to your coworkers telling them to meet at the hotel conference room at 9
a.m. for a meeting.Considering the 10 Cs, what piece of information are you forgetting to tell
them?

b) The meeting’s purpose is to discuss a marketing plan for your new product.

Question 6 of 13

Which of the following is indicative of a typical memo?

a) a clear introduction

Question 7 of 13

Which of the following is an example of courteous writing?

a) The room is already booked on the 11th, but it is available on the 12th.

Question 8 of 13

Which of these should be included in a report for a client unfamiliar with your company?

d) specific company background information

Question 9 of 13

“Please complete the audit report by end of business day, Friday.”

What sort of request is this?

d) concrete request
Question 10 of 13

How can you ensure your recipient will read your email quickly when she receives it in her
inbox?

d) Create a specific and compelling subject line.

Question 11 of 13

Which of these clues indicates that a source is credible?

b) The source comes from an expert in the field.

Question 12 of 13

What is grammatically wrong with this sentence?

“Although I’ve already reviewed the slide deck I am still planning on attending the live
presentation.”

b) The sentence needs a comma after “deck.”

Question 13 of 13

Your employee’s writing skills have improved. Because of this improvement, she is being put
on a new account.Considering coherence, which of the following is the most effective way to
inform her of this?

a) Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.
Preparing for Successful Communication

Question 1 of 9

You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?

a) End sentences with downward inflection.

Question 2 of 9

When interviewing for a job or selling an idea, what should you refrain from doing?

a) Talk about the various positions you have had in your career.

Question 3 of 9

Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?

d) Color code your process steps.

Question 4 of 9

Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?

d) Anticipate your decision maker’s cares and concerns.

Amy is applying the technique called _ in her communication so that the audience will picture
what she is saying and feel they are part of her story.

a) SCENE

Question 6 of 9

Kurt is fielding questions from an audience after his company just implemented some recalls
on a product. What would make the person complaining angrier?

b) Explain why it happened.

Question 7 of 9

The _ says we can identify with an individual, not an idea.

c) empathy telescope

Question 8 of 9

If you are fielding questions from an audience and someone asks a question you do not want
to answer, what would be the best approach in this situation?

c) Redirect the conversation.

Question 9 of 9

The goal of communication is to _.

b) inspire action
Understanding Patents: A Deeper Dive

Question 1 of 7

“Patent prosecution” has what meaning in the process of submitting patent applications?

b) Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.

Question 2 of 7

Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a
utility patent?

b) Jane must not have disclosed her idea publicly more than a year from filing her application.

Question 3 of 7

ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only
$12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling its new trailer.
Has ABC infringed on XYZ’s patent?

d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.

Question 4 of 7

While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims
they are entitled to the benefits of the patent. What is the only legally accurate scenario
regarding patent rights and benefits?

b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.
Question 5 of 7

Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be
popular with drivers who buy sports cars. What type of patent should he apply for?

d) a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car

Question 6 of 7

If a patent examiner refuses an application because the idea in the application is “obvious”,
that does this generally mean?

d) The examiner discovered there is prior art for the idea.

Question 7 of 7

When you are searching a database to determine if there is an existing patent for an idea,
where should you focus your search?

d) in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Critical Roles Consultants Play

Question 1 of 9

Being a good “follower” is needed to show you can work within what aspects of your client’s
environment?

c)The culture and expectations of your client.

Question 2 of 9

Switching between roles in a manner that doesn’t confuse your client is important. Which of
the following is NOT a good practice when switching between consulting roles?

c) Move quickly from one role to the other so your client doesn’t lose patience with you.

Question 3 of 9

When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?

d) outcomes mapping

Question 4 of 9

Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?

a) The degree of process focus your client has in your technical area.

Question 5 of 9

The best signal that you have support from your client is when your client management team
_ on the recommendations you make.

a) acts
Question 6 of 9

Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?

d) Giving your client detailed plans for multiple new initiatives.

Question 7 of 9

There are two critical characteristics to ensure success as a consultant. What are they?

d) Expertise and the right attitude.

Question 8 of 9

Before implementing your solution, your extended stakeholders need to understand _.

d) the risks and benefits to expect

Question 9 of 9

When playing the role of reviewer, you typically analyze a potential solution for which two
characteristics?

a) Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.
Consulting Foundations
Question 1 of 16

Which revenue model is one where you get paid based on the number of hours you work?

a) fee-for-service

Question 2 of 16

Which of these is a downside to staffing your team with contractors instead of employees?

a) your workforce could be less stable and predictable

Question 3 of 16

_ marketing is an approach where you share ideas and perspectives to interest your buyers.

a) Content-based

Question 4 of 16

What is a major risk of having a few large clients?

b) losing a big client can be very damaging

Question 5 of 16

A _ is when a client pays you a fixed fee for a time period regardless of how much or little
they use your services.

a) retainer

Question 6 of 16

Why is the first deal you negotiate with a client so important?

b) it sets precedent for future deals

When licensing your intellectual property to clients, which of these actions should you take?

d) all of these answers

Question 8 of 16

What are the five major phases of a consulting engagement?

b) proposal, kickoff, delivery, closure, archive

Question 9 of 16

When should you include clients as members of your team?

d) as often as possible

Question 10 of 16

The first step in a standard problem solving process is _.

b) pinning and defining the problem

Question 11 of 16

What’s a possible risk of staying on with the client to implement the recommendation?

c) implementation might not go well and you’ll be blamed

Question 12 of 16

Consider retaining an attorney once you’ve hired _.

d) a single employee
Question 13 of 16

When using _ accounting you record the income or expense as it’s incurred.

a) accrual

Question 14 of 16

What do employees usually get that contractors don’t?

d) benefits

Question 15 of 16

Which of the following is a common certification you can get for your business?

d) veteran-owned

Question 16 of 16

Focusing too much on delivering services can cause what issue?

b) not spending enough time selling

Question 1 of 17

When transforming a layer architecture to a story, you should _.

a) invert it

Question 2 of 17

A story based on a column architecture starts with a _.

c) core idea

Question 3 of 17

At what point should you wordsmith your story?

a) when finalizing the communication

Question 4 of 17

A good architecture is both distinct and _.

a) complete

Question 5 of 17

When converting a column architecture to a story, what comes first in the story?

b) the core idea

Question 6 of 17

How many analyses should you conduct to prove your case?

b) as many as are required to prove the architecture

What attributes should the elements of your architecture possess?

d) distinct and complete

Question 8 of 17

A well-defined question consists of a what” and a _.”

b) why

Question 9 of 17

What goes at the bottom of a layer architecture?

b) background

Question 10 of 17

What is the button?

d) the objective function your stakeholder cares about most

Question 11 of 17

What is the benefit of structuring your communications?

d) all of these answers

Question 12 of 17

What tells you which facts to include or exclude from your recommendation?

a) architecture
Question 13 of 17

If you disprove your hypothesis, what should you do?

d) evaluate your next-best hypothesis

Question 14 of 17

Which of these are benefits of a good architecture?

d) all of these answers

Question 15 of 17

Why should you get input from stakeholders when refining your story?

c) to build support for your idea

Question 16 of 17

Which of the following is NOT part of the core idea?

b) question

Question 17 of 17

Your presentation title should be based upon _.

c) your core idea

Question 1 of 12

What is a moon chart?

c) a way to compare your business to your competitors

Question 2 of 12

When choosing suppliers, you should select the one that is _.

b) the best fit with your business model

Question 3 of 12

Your financial forecast should be _.

d) built based on unit drivers

Question 4 of 12
Which of the following is not a type of revenue model?

b) positive amortization

Question 5 of 12

Which of the following affects how you support your product?

d) all of these answers

Question 6 of 12

What must your production plan explain?

a) all of these answers

Question 7 of 12

What is the most important thing your product delivery plan should focus on?

d) how you get your product into your customers’ hands

Question 8 of 12

What’s a warning sign that your financial plan isn’t accurate?

a) a hockey stick forecast

Question 9 of 12

What does your value proposition describe?

b) how your product benefits your customer

What are two things you must know about your capital on hand?

a) your burn rate and runway

Question 11 of 12

What does the sales section of your business plan explain?

b) how you’ll sell your product to your customer

Question 12 of 12

Why should you have expert advice when it comes to HR and legal issues?

c) to prevent major regulatory and legal issues from harming your business