Intellectual Property

Understanding Intellectual Property

Chapter Quiz

You answered 7 of 7 questions correctly.

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Question 1 of 7

Under copyright law if you have a database of your client contact information, what is considered protected?


only individual confidential data records


combination of phone number and client contact name

 only the entire database not individual data

Correct


neither the data nor the database is protected

Question 2 of 7

If in a work-for-hire agreement, you (the contractor) create something, who will own the rights to be
considered the author?
  As a contractor, it will be the party that is paying you to do the work.

Correct


As an contractor, you always are considered the author.


As an employee, you are always considered the author.


As a contractor, both parties will have joint authorship rights.

Question 3 of 7

If you are the creator of an asset protected by copyright law, which statement is true?


If you are authoring for a company, then the copyright is valid for 70 years after your death.

 If you are not authoring for a company, then the copyright is valid for 70 years after your death.

Correct


If you are not authoring for a company, then the copyright expires upon your death.
 
If you are authoring for a company, then the copyright never expires.

Question 4 of 7

Public domain is defined by assets not protected by copyright law?

 TRUE

Correct


FALSE

Question 5 of 7

In order to sue for copyright infringement, you must first do what?

 have a registered copyright

Correct


you can sue before you register the copyright


have all your confidentiality agreements prepared to be signed
 
register for a trademark first

Question 6 of 7

Which statement is most accurate?

 Under copyright law, companies can be liable for all infractions even if they are not aware of them.

Correct


Even if you know that an infraction has taken place, you are not liable if a contractor performed the
infraction.


Under copyright law, owners of companies cannot be held personally liable for infractions.


Under copyright law, companies are never liable for infractions if no one in the company is aware of
them.

Question 7 of 7

DMCA is an abbreviation for what federal act?

 
the Design Materials Copyright Act


the Document Management Copyright Act


the Digital Materials Copyright Act

 the Digital Millennium Copyright Act

Correct

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Question 1 of 10

What is not a good example of a trademark?


a slogan


a brand name
 
a color

 a jump shot

Correct

Question 2 of 10

Copyrights cover a work of art and trademarks cover a brand.

 TRUE

Correct


FALSE

Question 3 of 10

In trademark terms, "genericide" means

 the trademark name has lost its distinctiveness.

Correct


the product that you have trademarked has not been successful.


 the trademark name is no longer valid because you have changed the product name.


the trademark name is not unique enough to be protected.

Question 4 of 10

Before adopting a trademark, what is the first thing that you should do?


Look for a similar trademark and copy it closely.


Determine if this trademark will look good on social media.

 Determine if you can adopt this trademark without infringing upon any prior existing use of the
trademark.

Correct


Register the trademark.

Question 5 of 10

What .gov site provides a searchable database of registered trademarks and provides forms for registering your
own trademark?
 
USPS.gov


PTOUS.cov

 USPTO.gov

Correct


USPA.gov

Question 6 of 10

What protocol is in place that allows for trademarks filed in the US to be recognized by some international
countries?


International Trademark Act Protocol

 Madrid Protocol

Correct


 EU Trademark Protocol


International Trademark Protocol

Question 7 of 10

The broadest trademark symbol is the use of what?

 words

Correct


logo only


a word in a stylized font


words and logo

Question 8 of 10

How many trademark extensions can you file?


 1


10


as many as you can afford

 5

Correct

Question 9 of 10

In terms of trademarks, infringement


adds value to your trademark.

 is an analysis of whether there's a likelihood of confusion between two different marks.

Correct


is a good thing.


 is using a trademark without the owner's permission.

Question 10 of 10

What is an injunction?


Something usually issued by the USPTO.


Something that happens when you get a shot.


The best way to take a trademark away from someone else.

 A requirement from a court that the party infringing on the trademark must stop.

Correct

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Question 1 of 6

How many years is a patent valid?


15
 
5


10

 20

Correct

Question 2 of 6

In how many months does a provisional patent expire?


18


36


24

 12

Correct
Question 3 of 6

What change has been made to the America Invents Act in recent years?


Mobile devices were added to list of patentable inventions.


Two creators can now gain patents on identical inventions if both were created within 12 months of
each other.


The creator of an article is better protected against infringement.

 The first person to file the patent gains the rights versus the first person to come up with the idea.

Correct

Question 4 of 6

If you share your idea with someone before you file the patent, what is a good way to prevent the idea from
being used by the other party?


Get a verbal agreement from the other party that they will not steal your idea.

 Have the other party sign an NDA.

Correct
 
Keep two fingers crossed behind you back as you tell them your secret.


Threaten to sue the other party if they steal your idea.

Question 5 of 6

Which is not a good way to research if a patent already exists for your idea?


Search the US Patent and Trademark Office's online database.


Search Google's online patent database.

 Phone a friend.

Correct


Hire a lawyer to verify that no patent exists.

Question 6 of 6

Which of these is not a good way to keep track of your creation?

 
email notes


keep dated documents on a computer


keep lab notebooks

 leverage the poor man's patent

Correct

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Question 1 of 4

A trade secret is


something that is secret but is of no real value.


is worth its weight in gold.
 
in the name so all trade secrets must have the word "secret" somewhere in the name.

 something that is secret and has value.

Correct

Question 2 of 4

In general, recipes are never protected under the trade secret law.


TRUE

 FALSE

Correct

Question 3 of 4

In order to prove that someone has infringed upon a trade secret, you do not need to


prove it is a secret.

 have the name of the party that is infringing.

Correct
 
prove that you took steps to protect the secret.


show that it has value.

Question 4 of 4

If you are under an NDA and someone who is not under an NDA discloses a trade secret to you, you are still
bound by your NDA to not disclose the trade secret in most cases.


TRUE

 FALSE

Correct

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Question 1 of 2

Rights of publicity usually do not cover


the exploitation of your persona for monetary gain without your permission.
 
the exploitation of your face for monetary gain without your permission.

 your freedom of speech.

Correct


the exploitation of your voice for monetary gain without your permission.

Question 2 of 2

A model release is a waiver to rights-of-publicity laws?

 TRUE

Correct

Understanding Patents: A Deeper Dive

Chapter Quiz

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Question 1 of 2

Which of the these is the only subject matter than is patentable?

 data structures

Incorrect

 electro-magnetic signals

Incorrect
  compositions of matter

Correct


non-functional descriptive material

Question 2 of 2

An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s) must the idea have to be
patentable?


It must be useful, novel, and obvious.

 It must be a an idea for a product that can be sold to the public.

Incorrect

Whether or not the product can be sold to the public is not a consideration in obtaining a patent.

 It must have merit as determined by a patent attorney.

Incorrect

The merit of an idea is not a consideration as to whether or not an idea can be patented.

 It must be useful, novel, and non-obvious.

Correct

Novelty, usefulness, and non-obviousness must all be present for an idea to be patentable.

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Question 1 of 2

In what component of a patent application does the applicant identify the relevance of the invention and the
motivation for coming up with the invention?

 summary

Incorrect

 claims

Incorrect

 background

Correct


abstract

Question 2 of 2

Sue invented a steamer that heats food faster than a microwave. She knows she can sell the steamer worldwide.
Sue is concerned about costs. How should Sue protect her invention in other countries while she begins
marketing her cooker?


Sue should file an international patent application that will protect her invention in any country she
sells in.

 Sue should file a PCT patent application, then determine what countries to file in after WIPO examines
her patent.

Incorrect

It is important to understand that WIPO does not examine patents nor does WIPO approve patents.
Patents are only approved by individual countries.
  Sue should file a patent in the U.S., then file a PCT application to give her time to determine what
countries she should file patents in.

Correct

A PCT application provides a thirty-month window on international patent protection during which she
can test market her steamer.


Sue should file a patent in the U.S., then file a PCT application that will provide her with twenty-year
patent protection all countries.

You answered 2 of 2 questions correctly.

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Question 1 of 2

Infringement on dependent claims is nearly always found even if the independent is not infringed upon.


TRUE

 FALSE

Correct

Question 2 of 2

ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to avoid being sued for
intentional patent infringement. What might ABC, Inc. do to avoid intentional infringement?

 Avoid doing patent searches so they do not become aware of a patent they might infringe.

Correct

Intentional infringement requires actual knowledge of an existing patent. Some companies avoid
"knowing" by not searching.
 
Avoid producing an item based upon an idea that a patent had been applied for but abandoned.


Avoid producing a product when a similar product has a patent pending.


Avoid using risk management techniques when proceeding with product development.

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Question 1 of 1

Mary is working on a new invention she knows is patentable. She is concerned about keeping her invention
secret. What is the only incorrect statement regarding the legal protections available to Mary?

 The information in her patent application will not be published by the USPTO until 18 months after
filing.

Incorrect

 She can request the USPTO not make the information regarding her invention public after her patent is
issued.

Correct

 She can request the USPTO not publish information regarding her patent application at any time while
it is pending.

Incorrect
 
If there are other people working on the invention with her she can utilize a confidentiality agreement.

Copyright for Creatives: Protecting Your

Work
Chapter Quiz

You answered 2 of 2 questions correctly.

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Question 1 of 2

When was the copyright clause incorporated into the United States constitution?


1906


1776


1878

 1787

Correct
Question 2 of 2

Kohel Haver has not registered for a copyright himself.


TRUE

 FALSE

Correct

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Question 1 of 5

What does DMCA stand for?


Digital Management Copyright Act


Department Management Copyright Attribution

 Digital Millennium Copyright Act

Correct


 Digitally Managed Copyright Act

Question 2 of 5

You need to have a copyright credit on your image to protect the copyright.


TRUE

 FALSE

Correct

Question 3 of 5

How soon is copyright ownership attained by the creator?


as soon as the creator registers his copyright


as soon as the government sends them a copyright registration certificate


as soon as the creator signs his creation

 as soon as the pen leaves the paper

Correct
Question 4 of 5

What types of tangible creative expressions (work) can you copyright?


Words or Names

 Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

Correct


Ideas or Concepts

Question 5 of 5

What are the bonuses for registering your copyright?


absolute proof you created the artwork, free access to courts, guaranteed damages up to $150,000 for
willful infringement


legal presumption you created the artwork, free access to courts, guaranteed damages up to $150,000
for willful infringement

 legal presumption you created the artwork, access to courts, presumption of damages up to $150,000
for willful infringement

Correct
You answered 3 of 3 questions correctly.

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Question 1 of 3

When does an individual copyright go into public domain?

 after seventy years

Incorrect

 after a lifetime plus seventy years.

Correct


when it appears in google images


when the creator dies

Question 2 of 3

When does a business copyright go into public domain?

 when the business goes out of business

Incorrect


after seventy years

 after ninety five years

 Correct


If you're Disney, never.

Question 3 of 3

NASA moon landing pictures are public domain because the public paid for them.

 TRUE

Correct


FALSE

You answered 4 of 4 questions correctly.

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Question 1 of 4

Cease and desist letters are a good method to use for those who ignore a reasonable response to copyright
infringement.

 TRUE

Correct


FALSE
Question 2 of 4

DMCA letters are specifically used to respond to web sites who are infringing your copyright and asks them to
remove and cease using the work.

 TRUE

Correct


FALSE

Question 3 of 4

A DMCA Take Down Notice is sent to website hosting companies letting them know of copyright infringement
by their users and requires them to address the problem with the infringing web site and its owner.

 TRUE

Correct


FALSE

Question 4 of 4

How many years do you have to respond to a copyright infringement?

 4 years

Incorrect


1 year
  3 years

Correct


7 years

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Question 1 of 5

If you change a design at least 20%, then it's OK to use it.


TRUE

 FALSE

Correct

Question 2 of 5

If you created it you own the copyright as soon as the pen leaves the paper.

 TRUE

Correct


FALSE
Question 3 of 5

A copyright registration in the United States can be universally enforced globally.


TRUE

 FALSE

Correct

Question 4 of 5

An animal's original creative expression can be owned by the animal who created it.


TRUE

 FALSE

Correct

Question 5 of 5

Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.


TRUE

 FALSE

Correct
Leading with Innovation
You answered 2 of 2 questions correctly.

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Question 1 of 2

Which of the following is NOT part of the core logic of innovation?


creation of variety


scaling up of the best ideas


brutal selection from among the many options

 repeating the word innovation again and again

Correct

Question 2 of 2

Why do most organizations often stumble at innovation?


baggage of past success
 
fear of cannibalization

 all of these answers

Correct


an excessive focus on maximizing efficiency

You answered 6 of 6 questions correctly.

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Question 1 of 6

Why is collaborative innovation becoming increasingly necessary?

 all of these answers

Correct


No company can master all of the necessary technologies and stay ahead.


Most products now require an integration of multiple technologies.
 
Rapid pace of technology development.

Question 2 of 6

Which of the following is NOT an element of the “Design Thinking” process?

 focusing on aesthetic beauty above all else

Correct


putting the user at the center


focusing on not just what the user says but also how he or she thinks, behaves, and feels


aiming for “zero distance” between the company and the user

Question 3 of 6

What is the core logic behind the “lean startup” process?


Conduct lots of experiments.
 
Think of the term “lean” as eliminating wasted time, effort, and resources.


Design each experiment to answer a specific question.

 all of these answers

Correct

Question 4 of 6

Which of the following would be a poor approach to foster creativity without risking chaos?

 urging creativity while also severely punishing any failure

Correct


setting up well-defined sandboxes for innovation


investing in deeper understanding of customers’ needs


engaging routinely and actively with young startups
Question 5 of 6

Which of the following would be a BAD idea in a dramatic reimagining of the target customer (e.g., when Apple
launched the PC aimed at individual users)?


Analyze why these customers remain unserved.


Brainstorm business model changes to make them relevant customers.


Identify currently unserved markets/customer segments.

 Ignore eventual profitability.

Correct

Question 6 of 6

What’s the best approach to pursue collaborative innovation?


Cultivate trust while keeping a watchful eye.


 Agree upfront about contributions, ownership, and decision-making.


Partner with people or organizations who bring complementary capabilities.

 all of these answers

Correct

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Question 1 of 5

What is a key element of social innovation?

 all of these answers

Correct


ensuring financial viability for the user as well as your organization


a novel solution to an important but underserved social problem


factoring in how the product or service would be used in real-life contexts
Question 2 of 5

What does frugal innovation (think of Southwest Airlines) refer to?


offering copycat products or services at somewhat lower prices


creating products or services that are cheap and ignoring everything else


acting tough with suppliers and employees to drive the cost down

 designing an ultra-low-cost business model by eliminating “waste” across the entire system

Correct

Question 3 of 5

What must you NOT do when figuring out how to dramatically re-engineer the industry’s value chain?

 Ignore the impact of transforming some activities on other related activities.

Correct


Focus especially on activities with the biggest impact on total cost or delivered customer value.
 
Examine how technology could dramatically transform the entire value chain (or a part of it).


Map out the entire value chain from one end to the other.

Question 4 of 5

How might you dramatically redefine the notion of customer value (e.g., when Microsoft launched Office as an
integrated bundle of key applications)?

 all of these answers

Correct


Look at products and services from the lens of end users.


Assess whether they would prefer a more complete solution.


Examine the possibility of tailoring your offering to each user’s unique needs.

Question 5 of 5

Which of the following is NOT a sensible approach when driving for both consistency as well as innovation?
  Create well-defined sandboxes for experimentation.

Incorrect


Much like a train station, think in terms of a stable platform coupled with dynamic action.

 Switch randomly between consistency and innovation.

Correct

 Set up simple rules for allocation of time between routine tasks and experimentation.

Incorrect

Thinking Creatively
Chapter Quiz

You answered 3 of 3 questions correctly.

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Question 1 of 3

What is an advantage to learning to be creative?

 increased self-confidence

Incorrect


improved quality of health and life

 all of these answers

 Correct


improved problem-solving skills

Question 2 of 3

Fixedness is a cognitive bias that _____.

 limits your ability to see the world around you differently than you're used to

Correct

 really doesn't impact your creative abilities over time

Incorrect


helps you work better with those who see the world like you

 enhances your creative abilities by limiting your mental processes

Incorrect

Question 3 of 3

What is not a criteria for classifying a thought as creative?

 It's popular.

Correct


It's useful.
 
It's new.


It's surprising.

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Question 1 of 7

Task unification is defined as _____.

 the assignment of additional tasks to an existing resource

Correct


bringing two product attributes into harmony with each other


assigning only one function to a product


bringing simplicity to the world of innovation
Question 2 of 7

When applying the multiplication technique, which product attribute should you consider when creating a
table?


color

 all of these answers

Correct


weight


shape

Question 3 of 7

When applying the division technique, after dividing a product or its components, what should you do?


Seek consultation from an R&D specialist.

 Rearrange them back into the product.

Correct
 
Apply a second technique to the product.


Get a pricing quote from a potential manufacturer.

Question 4 of 7

The subtraction technique is defined as the removal of an essential component from a product.


FALSE

 TRUE

Correct

Question 5 of 7

After virtually applying one of the SIT methods to a product, what is a good question to ask?

 Does the concept help people in any way?

Correct


Can this product bring in enough profit within the current fiscal year?
 
Would I buy this product?


Will this product be popular enough with consumers?

Question 6 of 7

What is a Systematic Inventive Thinking pattern?


subtraction


multiplication

 all of these answers

Correct


task unification

Question 7 of 7

The hallmark of the attribute dependency technique is the unrelated nature of a product's parts.
  FALSE

Correct


TRUE

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Question 1 of 3

A key to selecting the best ideas is identifying the most important _____ for your ideas in advance.


cost analysis


people


timeframe

 criteria

Correct

Question 2 of 3

The best creativity workshops are held in rooms with specialized accessories to boost innovative ideas.
  FALSE

Correct


TRUE

Question 3 of 3

Functional diversity means that _____.


team members have different technological skill sets


team members can interchange their team role when asked

 team members come from different parts of the company

Correct


team members should be okay working various times of the day

Critical Roles Consultants Play (and the

Skills You Need to Fill Them)
Chapter Quiz

You answered 1 of 1 question correctly.

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Question 1 of 1

What do good consultants do with their engagement contract?

 Create a summary which outlines the four contract components.

Correct

This is the recommended action provided in the course to help ensure interested parties all understand
the contract.

 Write a critique for the contract manager.

Incorrect

Writing a critique of a contract, unless specifically asked to do so, is not typically a smart customer
relationship minded action!


Uses the contract to determine how to construct consulting deliverables.


Files it, as the real job description is not included in the contract.

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Question 1 of 2

What type of "shifts" do you need to look out for if your client doesn't support your proposed solution?

 strategy shifts
 Incorrect

Strategy shifts might derail your consulting engagement, but rarely result because of lack of
acceptance of your solution.

 power shifts

Correct

Power shifts between managers and their teams can be a substantial roadblock to acceptance of your
deliverables, and must be discussed.

 shifty shifts

Incorrect

Aren't all shifts, shifty? You may want to consider the other responses to this question!


funding shifts

Question 2 of 2

One of the primary purposes for using the managerial and technical roles is to ensure your client _____.

 understands your deliverables

Correct

This is a primary purpose for using the technical and managerial roles.


listens to your exact approach for delivery

 doesn't call another consultant

Incorrect
 Being a good listener, and accommodating client needs using ALL the roles is the best way to avoid
this fate!


understands the importance of your contract

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Question 1 of 1

What is NOT something that client's typically look for during the early stages of your consulting engagement?

 Your social status within the client environment.

Correct

While you should get along with the client team, your "social status" amongst that team isn't typically
considered to be relevant.


Evidence that you know what you are doing.


Your willingness to listen.


Confidence in your abilities.

You answered 2 of 2 questions correctly.

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Question 1 of 2

Which of these actions is not recommended when positioning your deliverables for your client to provide “care
and feeding" after your engagement is concluded?


Define any operational risks that may surface for your client.

 Respond to and correct any issue your client may bring to your attention.

Correct

This is the correct answer. You should only respond to issues that were caused by your deliverables.
You should not respond to issues caused by lack of ownership on the part of your client.


Schedule checkpoints to measure progress.


Define phase 2 opportunities, if appropriate.

Question 2 of 2

What are the two types of potential "reviewer" you may be asked to fulfill during a consulting engagement?

 validating and critical

Correct

This is the correct answer, as this represents the two objectives of a review you may be asked to
conduct.
 
contracts and processes


crucial and temporary


all of these answers

Consulting Foundations
Chapter Quiz

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Question 1 of 2

Which of these is NOT a consulting business model?

 general contractor

Incorrect

A general contractor consulting model is when you hire other consultants and you run the project for
the client.

 project based

Incorrect

Project based consulting is where you provide services for a specific scope and duration with a discrete
set of deliverables.
  S-corporation

Correct

An S-corporation is a type of legal entity.


staff augmentation

Question 2 of 2

How should you estimate and manage your costs?

 take a swag and monitor it

Incorrect

A swag won't be accurate enough to manage your business well.

 review your financials at the end of the year

Incorrect

Reviewing financials after the fact won't expose problems until it's too late.

 use a bottoms-up pro forma P&L

Correct

A bottoms-up pro forma forecasts all expenses at a detailed level.


use only external benchmarks

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Question 1 of 2

Where should you market your services?


on the cheapest marketing platform


on every available marketing platform


only on your website

 where your buyers are

Correct

Concentrate your marketing where your buyers tend to be. That maximizes the value of your marketing
investment.

Question 2 of 2

_____ sales is where the principals of the firm build relationships with clients, understand their needs, and sell
services to meet those needs.


Subcontractor

 Direct
 Correct

Direct sales models focus on building strong relationships between the consulting firm's principals and
primary clients.


Commissioned


Partnership

You answered 4 of 4 questions correctly.

Continue watching Retake quiz

Question 1 of 4

Which type of contract governs your entire relationship with the client?

 Master Services Agreement

Correct

A master services agreement governs all aspects of your relationship with your client.


Purchase Order


Statement of Values
 
Task Order

Question 2 of 4

Which of these is a challenge of "at risk" pricing models?


regulators don't like these arrangements


incentives are aligned with your client

 measurement is difficult

Correct

Measuring performance after a project to calculate how much you get paid can be a challenging
exercise.


you can make more money

Question 3 of 4

What is true about "work made for hire" or "work product"?

 
it becomes your intellectual property

 the client owns it after the engagement

Correct

Work made for hire and work product almost always become the client's property.


it doesn't need to be defined in the contract


you get paid a higher rate for it

Question 4 of 4

Which of these is NOT a downside to responding to an RFP?


they can take a lot of time


they can put pressure on your rates
 
they expose your true economics

 they can result in big contracts

Correct

RFPs can result in you landing a big contract which is a great outcome.

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

What drives the number of people you need to staff on your team?

 employment law

Incorrect

Employment law rarely has anything to say about how many people you need to put on a project.

 the amount of work to be done

Correct

The amount of work to be done should drive the number of people you need on the team.


personalities


contract provisions
Question 2 of 3

Which of the following is NOT a good technique for resolving conflict?

 act passive-aggressively and hope the client gets the point

Correct

Ignoring conflict and acting passive-aggressively will make the conflict worse.


incorporate a client's ideas into the project


reduce the client's workload


give the client a visible role on the project

Question 3 of 3

When presenting your findings, be sure to present your ideas _____.

 in the right format

Correct

Choosing the right format makes it easier to understand and approve your recommendation.


after you leave the project
  with as much data as you can find

Incorrect

Only present the data required to make your case to reduce confusion.


like you're the expert

You answered 5 of 5 questions correctly.

Continue watching Retake quiz

Question 1 of 5

Why should you consult an attorney when you draft a contract?

 to protect your interests and reduce risk

Correct

Attorneys will help you identify and mitigate risks in a contract. They'll also protect your interests in
negotiations.


because the client has an attorney


to lower your profits which reduces your taxes


 so your contracts sound intimidating in negotiations

Question 2 of 5

_____ tracks money coming into your business and going out of it.


Balance sheets

 Cash flow

Correct

Cash flow is the movement of money into your business as revenue and funding and out of your
business as expenses.


Financing


Debt

Question 3 of 5

A _____ agreement prevents your employees from pursuing your clients after they've left your employment.


intellectual property
 
restriction


project

 noncompete

Correct

Noncompete agreements prevent your employees from going after your clients after they leave your
company.

Question 4 of 5

What kind of insurance protects you when your work isn't up to standard and it causes financial damages?


disability


workers' compensation

 Errors and omissions (E&O)

Correct

E&O insurance covers situations where mistakes you make cause financial damages to your client.
 
general liability

Question 5 of 5

When you hire people to support you, you have to _____ work.


generate more


avoid


do more

 delegate

Correct

Delegate work to the people you hire to support you. That gives you more time to work on higher
value tasks.

Getting Your Ideas Approved

Chapter Quiz

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

Which step of the process will cause you to iterate more than others?


define the question


select analyses


create the story

 discuss and refine the story

Correct

Discussing the story with others can cause many iterations due to varied opinions.

Question 2 of 3

You should immediately start manipulating data at the beginning of this process.


TRUE

 FALSE

Correct
 Don't get into the data until you have a well-defined hypothesis.

Question 3 of 3

Poor communication leads to lengthy, inefficient process. You end up doing excess, irrelevant analysis and the
result is weak, convoluted communications. When this happens, there's a lack of _____ for your ideas. You'll also
lose _____ as a thought leader.


excitement; salary


color; schedule opportunities

 support; credibility

Correct

Clear communication builds support for your ideas and improves your credibility.


linear path; clients

You answered 1 of 1 question correctly.

Continue watching Retake quiz

Question 1 of 1

A hypothesis is something taken to be true for the sake of argument.

 TRUE

Correct
 
FALSE

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

You should choose your architecture based upon your audience.

 TRUE

Correct


FALSE

Question 2 of 3

You can never combine a layer architecture with a column architecture.


TRUE

 FALSE

Correct

Layer and column architectures can be combined depending upon the needs of your audience.

Question 3 of 3

A column architecture can have more than three columns

  TRUE

Correct


FALSE

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

You should spend a lot of time perfecting your story at this stage.


TRUE

 FALSE

Correct

Time spent perfecting your story can be wasted effort because future analyses might change your
answer.

Question 2 of 2

When discussing and refining your story, you should get input from many stakeholders

 TRUE

Correct


 FALSE

You answered 1 of 1 question correctly.

Continue watching Retake quiz

Question 1 of 1

You should never try to disprove your hypothesis.


TRUE

 FALSE

Correct

Always be open to disproving your hypothesis. You can generate new insights that way.

You answered 1 of 1 question correctly.

Continue watching Retake quiz

Question 1 of 1

You should choose your communication vehicle based upon _____.


your preference


what your boss likes
 
how many people are in the room

 your audience

Correct

Your audience should always influence your choice of communication vehicle.

Creating a Business Plan

Chapter Quiz

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

When defining the problem your company solves, you should look at it through the perspective of _____.

 your customers

Correct

If your customers see your product as the solution to their problem, you've got a viable company.


your ad agency


your suppliers
 
your employees

Question 2 of 3

What is a profit pool?

 the return your investors make when you sell your company

Incorrect

Your investors' return is often referred to as ROI (return on investment).

 the profit dollars available in a given market

Correct

The profit pool is the total potential profit you can compete for.


a measure of how much profit you make


how much of your profits are taxable

Question 3 of 3

What does the "T" in SWOT stand for?

 teams

Incorrect

Your teams should be either conducting the SWOT or addressing the issues it highlights.
  training

Incorrect

Training is what you should do once you identify the threats you need to overcome.

 threats

Correct

You need to understand the threats your business faces.


taxes

Question 1 of 1

The threat of substitutes is the risk you face when _____.

 your customers can use a different product to solve their problem

Correct

Your solution isn't the only solution. Always be aware of what can replace you.


your employees are absent and you use lower skilled workers


your suppliers swap out cheaper components in your product
 
you use the wrong numbers in your financial projections

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

The product development roadmap describes _____.


how your competitor's product has evolved over time


how your research and development process works

 how you'll build your product over time

Correct

This roadmap shows the evolution of your product from idea to finished goods.


the routes you'll use to distribute your product

Question 2 of 2

When you describe your points of differentiation versus competitors, those differences must be _____.
 
aspirational


your weaknesses versus competitors


spelled out in writing

 substantial and meaningful

Correct

Look to separate your product's or service's performance significantly from those of your competitors.

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

What does the sales section of your business plan explain?

 the profit margin you earn on each sale

Incorrect

Your profit margins will be explained in the financial portion of your business plan.

 how much revenue you'll earn each year

Incorrect

Revenue projections will be covered in the financial section of your business plan.
  your FOB delivery terms for each sale

Correct

FOB delivery terms refer to what costs the seller incurs during part of the shipping process.


how you'll sell your product to your customer

Question 2 of 2

A brand is a _____.

 marketing campaign

Incorrect

A marketing campaign can support or build your brand but the campaign isn't the brand itself.

 promise

Correct

Brands tell consumers what to expect and you have to live up to that promise every day.


sales plan


logo

Question 1 of 1

What must your production plan explain?

 
what kind of staffing you need to make your product

 whether you'll insource or outsource production

Correct

Insourcing or outsourcing is a small topic relative to all the information this section of
your business plan should cover.


all of these answers


how your production matches your strategy

Question 1 of 1

What is the most expensive form of compensation?

 equity

Correct

When you grant equity, you're giving away part of the company's future profits.


bonus
 
cash


perks

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

What is one way to exit your business?

 short sale

Incorrect

A short sale is a term used in real estate transactions or in the stock market when you believe a stock
will decline.

 bank refinancing

Incorrect

Bank refinancing is done to change the terms of your debt. It rarely involves any kind of ownership
transfer.

 acquisition

Correct

Selling your company to someone else can be an attractive way to exit your business.


 mass layoffs

Question 2 of 2

Your financial forecast should be _____.

 built based on unit drivers

Correct

Build your forecast from the bottom up. Analyze unit drivers to create accurate forecasts.


optimistic and exciting


built top down


extremely precise
Writing White Papers(quiz answer):
1--Which topics would be the best candidate for a white paper?


an opportunity for buying surplus parts for steering systems


a faster, cheaper, data-storage medium

 a revolutionary pollution-reduction method

Correct

White papers are useful for new ideas or products, especially when geared to limited audience.


a promotional offer on last year's automobiles

Question 2 of 2

From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?


A sales brochure is more concerned with economic factors than a white paper.
 
The white paper focuses more on a single issue or product than a sales brochure.

 A white paper appears to be more analytical and impartial than a sales brochure.

Correct

Traditionally, a white paper presents deeply reasoned and impartial arguments without the flash of a
sales brochure.


A sales brochure appears more honest and trustworthy than a white paper.

3-------Which paper would engage most readers from beginning to end in a lengthy white paper?


"Sorghum Harvests for 2012-2018"

 "How to Install Horseshoe Cable Fasteners"

Correct

An interested reader would want to understand the complete process you provide in the
paper.


"High-performance sports car price guide 2019 "
 
"Global Water Quality in the Next Decade"

4--- How might you manage the process of polishing a draft?


Read the draft multiple times.

 Use a checklist.

Correct

Because there are several distinct items to review, a checklist is essential.


Employ an outside editor.


Run a spell checker

Academic Research Foundations:

5---

Quantitative
Question 1 of 3

A correlational study will not only point out the trends in your data but can prove causality.
 
TRUE

 FALSE

Correct

Question 2 of 3

A rigorous and well-structured instrument will need to be what two things?


Significant and Ethical


Deductive and Confidential


Correlational and Probabilistic

 Reliable and Valid

Correct

Question 3 of 3

Why is it important for another researcher to be able to replicate your study?

 
It broadens the findings of your research if findings can be replicated in another setting.


It allows for the research field to test the validity of your findings


It can ensure the relevance of this new knowledge in different environments.

 all of these answers

Correct

You answered 5 of 5 questions correctly.

Question 1 of 5

The independent variable is the variable your research will manipulate to see potential relationships with
dependent variables.

 TRUE

Correct


FALSE
Question 2 of 5

What makes a research objective different from a research question?


There can only be one research objective.


A research objective is more focused than a research question.


A research objective can only relate to a hypothesis.

 The research objective is concerned with the goals of your research rather than the questions your data
collection attempts to answer.

Correct

Question 3 of 5

Why is the null hypothesis important in quantitative research?


There needs to be more than an educated guess about a phenomenon.


 Statistics are a soft science and need a different hypothesis than a hard science.

 A null hypothesis accounts for random chance as the reason for a perceived relationship between
variables.

Correct


Quantitative research is about certainty rather than probability. The null hypothesis is not a certainty
measure.

Question 4 of 5

How does a literature review differ from an annotated bibliography?


A literature review is a straightforward recitation of what you read, like a book report.


There is no difference; a literature review is the research term for annotated bibliography.


A literature review must include all of the literature you have read on the topic.

 A literature review provides a thorough dive into the field from a narrative perspective, not just notes.

Correct

Question 5 of 5

Can good social science research be subjective?

 
Yes, because social science research can cherry-pick its findings to match an ideology.

 Yes, because subjectivity as a social science research term is about the human condition.

Correct


No, because objectivity must be more than a research framework.


No, because objectivity is at the forefront of the scientific method.

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

Which of the following IS NOT a consideration when narrowing your research topic?


Relationship of Variables
 
Aspect

 Validity

Correct


Methodology

Question 2 of 3

You should start writing your problem statement from the place you feel the most comfortable.

 TRUE

Correct


FALSE

Question 3 of 3

Which of the following IS NOT a section of a research proposal

 Criticisms

Correct


 Problem Statement


Methodology


Analysis

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

What is population sampling?

 The methodology used to achieve a representative sample of people to participate in your study.

Correct


Finding the people who take part in your study but should not have.


Choosing participants at random to ensure probability.
 
Engineering the participants in your study to align with the contours of the population.

Question 2 of 3

Which is the best description of an ancillary study?


Putting an intervention into an experiment to measure against a control group.

 Supplementing an existing data set with one or more additional measurements.

Correct


Using an existing data set but comparing variables not examined in the original study.


Using statistics to identify variances and publication biases in existing literature and research results.

Question 3 of 3

There are multiple ways to share and fill out a survey, and your research can combine methods to meet
participants where they are.


 TRUE

 FALSE

Correct

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

How do 'statistical significance' and 'practical significance' differ?


Statistical means the findings are relevant; practical means the probability of results left to random
chance is low.

 Statistical means the probability of results left to random chance is low; practical means the findings
are relevant to use in your field.

Correct


There is no difference.


Statistical means the probability of results left to random chance is low and the findings are relevant;
practical means the cost is low.

Question 2 of 2

Which of the following IS NOT true about formatting a table?

 
Show data patterns in columns rather than rows because most people read down rather than across.


More smaller tables are better than one very large table.


Simplify numbers to the fullest extent, even if that means using scientific notation.

 Make sure to share your data from the highest number to the lowest.

Correct

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

Common acronyms should be used throughout the paper.


TRUE

 FALSE

Correct

Question 2 of 3

Most research limitations fall into which two categories?

 
Methodology limitations and data limitations.


Methodology limitations and infrastructure limitations.


Methodology limitations and population sample limitations.

 Methodology limitations and research team limitations.

Correct

Question 3 of 3

The abstract and final summary are almost always the two most-read parts of a research paper.

 TRUE

Correct


FALSE

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

Which of the following IS NOT a primary ethical standard of research?

 
Informed consent

 Validity

Correct


Avoiding harm while doing good


Confidentiality

Question 2 of 2

Which of the following studies would NOT require Institutional Review Board approval?


All studies require IRB approval.


A study using a mix of human and non-human subjects.

 A study entirely using previously collected data which was published in a publically available source.

Correct
 
A study using internal subjects.

Writing Articles
Chapter Quiz

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

Which of these article types is the most flexible and popular?

 feature

Correct

Feature articles are the cornerstone of nonfiction writing and are commonly seen in magazines.


news


research


commentary
Question 2 of 2

What should you NOT include in a pitch or query letter?


sources you plan to speak with


a deadline for responding

 your completed article

Correct

Editors typically prefer you don't submit finished articles "on spec" or on speculation that they'll
publish them.


the editor's name

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

All of these are great sources for your article content EXCEPT _____.


something you saw with your own eyes
  something you heard from a friend

Correct

Check the validity of facts before publishing them to avoid sharing false information.


something you read in a major news outlet


an interview you did with an expert

Question 2 of 2

Before an interview, it's a good idea _____.


to prepare a list of yes-or-no questions


not to think too much—you want it to feel like a natural conversation


to prepare a list of long, complex questions

 to ask your subject if it's okay to record the interview

 Correct

It's illegal in many countries and U.S. states to record someone without their knowledge.

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

One way to organize the ideas in your article is to _____.


edit your notes, deleting and cutting/pasting as needed


create a detailed outline with roman numerals

 all of these answers

Correct

These are all great options. Use what works for you. The important thing is to get organized before you
begin writing.


sketch a loose visual roadmap or flow chart

Question 2 of 2

Use your creativity to keep the reader engaged in all parts of your article EXCEPT _____.
 
transitions


the ending

 quotations

Correct

Quotations are nice to include, but you can't be very creative with them. Accuracy is most important
here.


the "lede" or beginning

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

When editing your article, what should you NOT be looking for?

 Roman numerals

Correct

These are sometimes part of the outline/organization process, not the editing process.

 cliches

Incorrect

Unoriginal and overused, cliches tell readers "there's nothing fresh to read here."
 
fussy language


unnecessary words

Question 2 of 2

When submitting your article for publication, don't include _____.


a suggested headline

 a list of your interview questions

Correct

This is not necessary.


photos and captions


your availability in the coming days
You answered 1 of 1 question correctly.

Continue Retake quiz

Question 1 of 1

What are the two main reasons to promote your article?

 to show your subject matter to readers and your skills to editors

Correct

You want as many reader eyeballs on your work as possible, and you want future editors to see you're
a proven, published writer.


to show your editing to publishers and your skills to sources


to show your transitions to readers and your subject matter to editors


to show your sources to editors and your skills to competitors

Information Literacy
Chapter Quiz

You answered 1 of 1 question correctly.

Continue watching Retake quiz

Question 1 of 1

Information literacy includes skills in navigating research, as well as an understanding of _____.

 how information is created

Correct

Understanding how information is created and how to get value from it are essential to information
literacy.

 the Dewey decimal system

Incorrect

 who the primary information creators are

Incorrect


exactly how much information exists

You answered 10 of 10 questions correctly.

Continue watching Retake quiz

Question 1 of 10

Aaron plans to do some research on the Industrial Revolution in the university library's archives. How would
what he finds there differ from research on the same topic in a general library's collection?


The materials are more likely to be digital than materials in a general library collection.
 
The materials were all created by scholars who studied the Industrial Revolution.

 Some of the relevant materials were created during the Industrial Revolution.

Correct

Archival materials are all primary sources created during the time period being researched.


There are many more copies of archival materials than materials in a general library collection.

Question 2 of 10

Margot travels frequently for work. Why might she choose to use an online library to conduct research for a
project she's working on?


She needs to use books written by an author who's still living.


Only online libraries have free books.

 She can access the books remotely.

Correct

It's easy to access ebooks remotely through online libraries.

 
She only needs books in the public domain.

Question 3 of 10

A train derailed outside of Philadelphia on Monday. Based on the information cycle, where would you read
about this story on Tuesday?


internet


reference book

 newspaper

Correct

In the information cycle, newspapers usually cover a story the day after it happens.


academic journal

Question 4 of 10

How can Wikipedia be helpful when you're conducting college research?

 It can help you identify keywords and concepts to research elsewhere.

Correct
 Wikipedia shouldn't be used as a primary research source, but can help narrow in on areas to learn
more about.


It can be referred to for unbiased information on any topic.


It can be used as primary source material.


It can be used as a sole source since it's so comprehensive.

Question 5 of 10

How are social media sites today being used as a trusted source of information?


They're used to connect classmates and coworkers.


They're used to share personal videos.

 They're used to update communities about natural disasters.

Correct

Social media is often used as a reliable source for real-time community news updates
 
They're used by organizations to push a political agenda.

Question 6 of 10

Nan is a school administrator trying to estimate how many school-age kids will be living in her district in five
years. What type of research resource should she use to help her find the answer?


maps

 statistical database

Correct

A statistical database like the U.S. Census could provide this information.


objects and artifacts


materials collections

Question 7 of 10

As a visually literate researcher, which action can help establish the credibility of an image?
 
Find an image with an online search.


Identify the images needed.

 Evaluate the image source.

Correct

Evaluating the source of images you plan to use can help ensure they are reputable and credible.


Put the image in context.

Question 8 of 10

Felicity wants to use some photos of the New York City skyline in her presentation. What type of images should
she look for to ensure she can use them without permission?

 images in the public domain

Correct

Images in the public domain do not require clearance or permission to use.


images from a library's archives
 
images from the Library of Congress


images that appear in Google search

Question 9 of 10

For a class assignment, Nelson needs to use a periodical source that has been peer reviewed. Which source
should he use?


newspaper


trade journal


general magazine

 scholarly journal

Correct

Scholarly journals are typically peer reviewed.

Question 10 of 10

What is true about general magazines?


The articles are peer reviewed.

 They're written by professional journalists.

Correct

General magazines are written by professional journalists, but are not peer reviewed.


They are considered primary sources.


They contain a bibliography.

You answered 4 of 4 questions correctly.

Continue watching Retake quiz

Question 1 of 4

Who would find mind mapping the most helpful?

 Someone who needs to refine the direction of their research.

Correct

Mind mapping can help organize ideas and drive a direction for research.
 
Someone who wants to organize the research they've already conducted.


Someone who doesn't know what research topic to start with.


Someone who is an expert in their research topic.

Question 2 of 4

Which Boolean search term broadens your search?

 and

Incorrect

The Boolean search term "and" narrows a search by looking for results that contain both terms.

 both

Incorrect

Both is not a Boolean search term.

 or

Correct

The Boolean search term "or" broadens a search.

 
not

Question 3 of 4

What type of search terms can help you find similar or related terms grouped together?

 free language terms

Incorrect

Free language terms are the same as keywords.

 subject headings

Incorrect

 authority headings

Correct

Authority headings are established names or phrases that make sure related materials can be found
together.


keywords

Question 4 of 4

If you aren't able to find enough source material when you start researching a topic, you should consider _____
your topic.

 narrowing

Incorrect

 giving up

Incorrect
  expanding

Correct

If your topic is too narrow to find many sources considering expanding it before giving up.


abandoning

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

Malik's instructor is requiring that students use two primary sources for their end-of-semester project. What
sources should he choose?


autobiography and biography


news article and diary

 diary and description by a witness

Correct

Diaries and witness descriptions are considered primary sources.


 magazine article and encyclopedia

Question 2 of 2

Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what circumstance would
she choose a popular publication as a source?


She needs a bibliography to refer to.


She wants to use peer-reviewed information.

 She is unfamiliar with the jargon in the field.

Correct

Popular publications are used when a researcher is unfamiliar with the field's jargon.


She needs credible citations.

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

Dylan wants to use a sentence from a history book in his paper. What action would be considered plagiarism?

 Using the sentence with quotation marks around it.

Incorrect

 Just changing the word order of the sentence.

 Correct

Simply changing a few words or mixing up the word order is not enough to avoid plagiarism.


Restating the sentence in his own words.


Crediting the original source of the sentence.

Question 2 of 2

What usage of copyrighted materials would be a violation of the fair use doctrine?

 criticism

Incorrect

 marketing

Correct

The doctrine does not consider marketing a fair use for reproduction.

 teaching

Incorrect


news reporting

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

Kara is working on a group research project and needs to create an annotated bibliography based on the
bibliography created by another team member. What does she need to add?

 a description of the sources

Correct

An annotated bibliography or evaluative annotation includes a brief paragraph that describes the
source.


the authors of the sources


the publishers of the sources


the names of the sources

Question 2 of 2

For a work of art, what is contained in an image caption that is not present in an image citation?

 the item's owner

Incorrect

Both the caption and citation include the item's owner.

 the title of the work

Incorrect
 Both the caption and citation include the title of the work.

 the dimensions

Correct

A caption contains the work's dimensions and medium. The citation does not.


the artist's name

Technical Writing: Quick Start Guides

Chapter Quiz

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

When starting your Quick Start Guide, what questions should you keep in mind? A. Are there steps my user
must take to get started? B. How can I make my guide visually appealing? C. Are there tasks my user may want
to complete?

 A, C

Correct

"Musts" and "mays" are always a good place to start.


B, C
 
A, B


A, B, C

Question 2 of 2

Which of the following practices should you follow when annotating screenshots?

 Keep annotation style consistent throughout the guide.

Correct

Consistency helps the reader move quickly from one visual to the next.


Vary the annotation style from one visual to the next.


Make the annotation style match the size and color of the actual screenshot.


Annotate each element of the screenshot.

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

Good Quick Start Guides combine _____ language and _____ language.


plain; understandable


technical; specialized

 plain; technical

Correct

You should never think of using plain language versus technical language. You should combine both

Question 2 of 3

A good heading should always be what?

 specific and descriptive

Correct

The heading should contain enough information for the user to decide whether to read the section.


as concise as possible
 
seldom using any verbs


written as a complete sentence

Question 3 of 3

Which of the following items is the best example of a good step description?

 Turn on ventilation system before starting any other steps.

Correct

It is often best to begin each step with a verb.


Ventilate the laboratory.


The necessity of proper ventilation


Before starting any other steps, turn on the ventilation system.

Business Writing Principles

Chapter Quiz

You answered 5 of 5 questions correctly.

Continue watching Retake quiz

Question 1 of 5

Which choice is a reliable way to ensure that your email will be read?


Use a comma after the recipient's name to convey respect.

 Use a compelling subject line.

Correct

A reader typically looks at the sender's name and the subject line to determine which emails to read.


Close out the email with a heartfelt expression like "Very truly yours."


Give all the critical information in one paragraph so the reader will have fewer paragraphs to read.

Question 2 of 5

How should you structure your document for easy reading?


 Use two or three line paragraphs


Include at least 8 sentences in each paragraph.

 Use lists and bullets.

Correct

With bullets and lists, the reader immediately sees the key points.


Use long paragraphs.

Question 3 of 5

Revise the following sentence to be more concise, but have the same meaning: "The sales figures that we
calculate annually will be given to you sometime on the first day of the month of July."

 You will receive our annual sales figures July 1.

Correct

Concise wording replaces "that we calculate annually" to "annual"; "sometime on the first day of the
month of July" to July 1; and "we will give you" to "you will receive.".


We will give the sales figures that we calculate annually to you on July 1.


On the first day of July, you will receive the sales figures that we have calculated.
 
You will receive from us before the close of our work day on July 1 the annual sales figures.

Question 4 of 5

Which of the following elements do effective business writers always include in their communications?


a face-to-face component


adjectives and adverbs

 topic sentences

Correct

The topic sentences are crucial to let the reader know the paragraph's main idea.


compliments to the reader

Question 5 of 5

Which of these is an example of a concrete request?

 
Please help yourself to several bagels in the conference room.


You'll need to increase your sales by 20 percent soon.


Try to work harder on your next presentation.

 Please have the expense report on my desk by 5 p.m. this afternoon.

Correct

Which report, the location, and the time are all specific and concrete.

You answered 3 of 3 questions correctly.

Continue Retake quiz

Question 1 of 3

Which sentence is punctuated properly?


Despite having been before I am excited to attend the conference.


 I have been to the conference before, I am excited to go again.

 I have been to the conference before, and I am excited to go again.

Correct

This is a compound sentence--two complete clauses are connected with a coordinating conjunction
and a comma.


I have been to the conference before; and I am excited to go again.

Question 2 of 3

Which of these should you do during the planning stage?


write every random thought that comes into your head


identify five specific topics to include


determine how long the document will be

 consider the reader's needs and wants

Correct

Analyzing the reader's needs and wants during the planning stage will help the writer adapt the
message to the reader.
Question 3 of 3

What is one reason to send a handwritten note?


to discipline a subordinate

 to express gratitude

Correct

A handwritten note has a more personalized feel, ideal for sharing deeper emotions.


to spread awareness about a new policy


to suggest a new meeting time

Preparing for Successful Communication

Chapter Quiz

You answered 2 of 2 questions correctly.

Continue watching Retake quiz

Question 1 of 2

Noel has a critical meeting with her steering committee. She wants her communication to succeed so she can
move forward with a project. Which tool will help her achieve this?

 using a 5W form
 Correct

This form walks you through a series of questions that will give you a purposeful communication that
will achieve the goals everyone wants.


using video conferencing


using a checklist


using email

Question 2 of 2

One of the important factors of successful communication is to know your audience and to have them listen to
you. Which of the 5Ws guides you through questions to get to the results you need from them?


Who


Why
 
Where

 What

Correct

This W will guide you with questions towards the outcomes (goals) you are seeking to achieve with the
communication.

You answered 4 of 4 questions correctly.

Continue watching Retake quiz

Question 1 of 4

Mika is getting ready to propose a new solution to her company executives. She knows there may be resistance.
What should she avoid to get her audience to be receptive?


Articulate what you can do instead of what you cannot.


Ask yourself, why might my decision-maker say no?

 Bridge with the word "but" instead of the word "and."

Correct

The word "but" creates conflicts, so use the word "and," which creates cooperation and will quickly get
them receptive to your communication.

Question 2 of 4

Jeremiah just finished a speech with an idea he mentioned in his introduction. This technique is known as _____.
  bookending

Correct

This technique imprints and reinforces your most important points. People feel a satisfyingly full-circle
closure to your communication.


sandwiching


alliteration

Question 3 of 4

Rafe has less than 10 minutes to get his communication into his audience's mental door and wanting to know
more. Which of the following would prevent Rafe from connecting with his audience?


Link the word "imagine" to three benefits of your product.


Open with three "did you know" questions.


Segue into what's next by saying, "you don't have to imagine it."
  Provide the audience with a two- or three-sentence overview of the company.

Correct

You would do this after you have the audience's attention, especially if it is late in the day or after they
listened to other communications.

Question 4 of 4

Albert has crafted a presentation for a conference on environmental solutions. He needs to ensure that his
audience will be inspired to take action. What does he need to include in his presentation to inspire action?


Include a Q and A slide.


Tell them what they need to do.

 Include an action-oriented close.

Correct

This type of close inspires action by giving people three good reasons to continue the conversation, so
they act on what you say.


Provide one specific way to continue the conversation.

You answered 3 of 3 questions correctly.

Continue watching Retake quiz

Question 1 of 3

Mark has a great idea for securing dog crates in a car. Which technique would be the best way for him to
present his idea?


Use a slide show.

 Use a prop and act out the scenario.

Correct

Turning yourself into a visual aid and acting out the problem you solve can motivate people to give
you their eyes and their attention.


Explain the problem and solution you have.

Question 2 of 3

You want to create a takeaway people can repeat and have it stay in their minds when they leave your
communication. What should you avoid?


using rhyme


using iambic meter

 developing a 50-100 word message

 Correct

This is too long. You want to distill your message or takeaway into 10 words or less.


using alliteration

Question 3 of 3

Miguel has asked you to help him with his presentation. He wants his audience to be a part of his story. Which
technique would you recommend to him?

 Add "you" type questions.

Correct

"You" questions give people autonomy to explore how this might be pertinent in their personal or
professional life.


Add a Q and A.


Tell them your story.


Pause after every slide and ask if anyone has questions.

You answered 1 of 1 question correctly.

Continue watching Retake quiz

Question 1 of 1

Dieter has a big communication meeting coming up where he will be presenting his solution. Which action may
inhibit Dieter from being successful?


Rehearse in front of some people.


Go for a walk and rehearse your presentation.

 Practice your delivery in front of a mirror.

Correct

Practicing in front of a mirror causes you to be self-conscious, which is the opposite of what you want
when you speak.
 Academic Research paper and IPR Solutions
Made by Tanmay and Akshay .

1) Under copyright law if you have a database of your client contact information, what is
considered protected?

• only individual confidential data records

• combination of phone number and client contact name

• only the entire database not individual data

• neither the data nor the database is protected

2) If in a work-for-hire agreement, you (the contractor) create something, who will own the
rights to be considered the author?

• As a contractor, it will be the party that is paying you to do the work.

• As an contractor, you always are considered the author.

• As an employee, you are always considered the author.

• As a contractor, both parties will have joint authorship rights.

3) If you are the creator of an asset protected by copyright law, which statement is true?

• If you are authoring for a company, then the copyright is valid for 70 years after your

• If you are not authoring for a company, then the copyright is valid for 70 years after
your death.

• If you are not authoring for a company, then the copyright expires upon your death.

• If you are authoring for a company, then the copyright never expires.

4) Public domain is defined by assets not protected by copyright law?

• TRUE

• FALSE
5) In order to sue for copyright infringement, you must first do what?

• have a registered copyright

• you can sue before you register the copyright

• have all your confidentiality agreements prepared to be signed

• register for a trademark first

6) Which statement is most accurate?

• Under copyright law, companies can be liable for all infractions even if they are not
aware of them.

• Even if you know that an infraction has taken place, you are not liable if a contractor
performed the infraction.

• Under copyright law, owners of companies cannot be held personally liable for
infractions.

• Under copyright law, companies are never liable for infractions if no one in the company
is aware of them.

7)

DMCA is an abbreviation for what federal act?

• the Design Materials Copyright Act

• the Document Management Copyright Act

• the Digital Materials Copyright Act

• the Digital Millennium Copyright Act

8) What is not a good example of a trademark?

• a slogan

• a brand name
 • a color

• a jump shot

9) Copyrights cover a work of art and trademarks cover a brand.

• TRUE

• FALSE

10) In trademark terms, "genericide" means

• the trademark name has lost its distinctiveness.

• the product that you have trademarked has not been successful.

• the trademark name is no longer valid because you have changed the product name.

• the trademark name is not unique enough to be protected.

11) Before adopting a trademark, what is the first thing that you should do?

• Look for a similar trademark and copy it closely.

• Determine if this trademark will look good on social media.

• Determine if you can adopt this trademark without infringing upon any prior existing
use of the trademark.

• Register the trademark.

12) What .gov site provides a searchable database of registered trademarks and provides forms
for registering your own trademark?

• USPS.gov

• PTOUS.cov

• USPTO.gov

• USPA.gov
13) What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?

• International Trademark Act Protocol

• Madrid Protocol

• EU Trademark Protocol

• International Trademark Protocol

14) The broadest trademark symbol is the use of what?

• words

• logo only

• a word in a stylized font

• words and logo

15) How many trademark extensions can you file?

• 1

• 10

• as many as you can afford

• 5

16) In terms of trademarks, infringement

• adds value to your trademark.

• is an analysis of whether there's a likelihood of confusion between two different

marks.

• is a good thing.

• is using a trademark without the owner's permission.

17) What is an injunction?

 • Something usually issued by the USPTO.

• Something that happens when you get a shot.

• The best way to take a trademark away from someone else.

• A requirement from a court that the party infringing on the trademark must stop.

18) How many years is a patent valid?

• 15

• 5

• 10

• 20

19) In how many months does a provisional patent expire?

• 18

• 36

• 24

• 12

20) What change has been made to the America Invents Act in recent years?

• Mobile devices were added to list of patentable inventions.

• Two creators can now gain patents on identical inventions if both were created within
12 months of each other.

• The creator of an article is better protected against infringement.

• The first person to file the patent gains the rights versus the first person to come up
with the idea.
21) If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?

• Get a verbal agreement from the other party that they will not steal your idea.

• Have the other party sign an NDA.

 • Keep two fingers crossed behind you back as you tell them your secret.

• Threaten to sue the other party if they steal your idea.

22) Which is not a good way to research if a patent already exists for your idea?

• Search the US Patent and Trademark Office's online database.

• Search Google's online patent database.

• Phone a friend.

• Hire a lawyer to verify that no patent exists.

23) Which of these is not a good way to keep track of your creation?

• email notes

• keep dated documents on a computer

• keep lab notebooks

• leverage the poor man's patent

24) A trade secret is

• something that is secret but is of no real value.

• is worth its weight in gold.

• in the name so all trade secrets must have the word "secret" somewhere in the name.

• something that is secret and has value.

25) In general, recipes are never protected under the trade secret law.

• TRUE

• FALSE

26) In order to prove that someone has infringed upon a trade secret, you do not need to

• prove it is a secret.
 • have the name of the party that is infringing.

• prove that you took steps to protect the secret.

• show that it has value.

27) If you are under an NDA and someone who is not under an NDA discloses a trade secret to
you, you are still bound by your NDA to not disclose the trade secret in most cases.

• TRUE

• FALSE

28) Rights of publicity usually do not cover

• the exploitation of your persona for monetary gain without your permission.

• the exploitation of your face for monetary gain without your permission.

• your freedom of speech.

• the exploitation of your voice for monetary gain without your permission.

29) A model release is a waiver to rights-of-publicity laws?

• TRUE

• FALSE

30) Which of the these is the only subject matter than is patentable?

• data structures

• electro-magnetic signals

• compositions of matter

• non-functional descriptive material

31) An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s) must
the idea have to be patentable?

• It must be useful, novel, and obvious.It is important to remember that an idea must be
non-obvious in order for the idea to be patented.

• It must be a an idea for a product that can be sold to the public.Whether or not the
product can be sold to the public is not a consideration in obtaining a patent.

• It must have merit as determined by a patent attorney.The merit of an idea is not a

consideration as to whether or not an idea can be patented.

• It must be useful, novel, and non-obvious.

32) In what component of a patent application does the applicant identify the relevance of the
invention and the motivation for coming up with the invention?

• summary

• claims

• background

• abstract

33) Sue invented a steamer that heats food faster than a microwave. She knows she can sell the
steamer worldwide. Sue is concerned about costs. How should Sue protect her invention in
other countries while she begins marketing her cooker?

• Sue should file an international patent application that will protect her invention in any
country she sells in. It is important to know there is not such thing as an international
patent. Every country controls its own patent process.

• Sue should file a PCT patent application, then determine what countries to file in after
WIPO examines her patent. It is important to understand that WIPO does not examine
patents nor does WIPO approve patents. Patents are only approved by individual
countries.

• Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in. A PCT application provides a
thirty-month window on international patent protection during which she can test
market her steamer.
 • Sue should file a patent in the U.S., then file a PCT application that will provide her with
twenty-year patent protection all countries.

34) Infringement on dependent claims is nearly always found even if the independent is not
infringed upon.

• TRUE

• FALSE

35) ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to
avoid being sued for intentional patent infringement. What might ABC, Inc. do to avoid
intentional infringement?

• Avoid doing patent searches so they do not become aware of a patent they might
infringe.

• Intentional infringement requires actual knowledge of an existing patent. Some

companies avoid "knowing" by not searching.

• Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.

• Avoid producing a product when a similar product has a patent pending.

• Avoid using risk management techniques when proceeding with product development.

36) Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?

• The information in her patent application will not be published by the USPTO until 18
months after filing.

• She can request the USPTO not make the information regarding her invention public
after her patent is issued.

• She can request the USPTO not publish information regarding her patent application at
any time while it is pending.
 • If there are other people working on the invention with her she can utilize a
confidentiality agreement.

37) When was the copyright clause incorporated into the United States constitution?

• 1906

• 1776

• 1878

• 1787

38) Kohel Haver has not registered for a copyright himself.

• TRUE

• FALSE

39) What does DMCA stand for?

• Digital Management Copyright Act

• Department Management Copyright Attribution

• Digital Millennium Copyright Act

• Digitally Managed Copyright Act

40) You need to have a copyright credit on your image to protect the copyright.

• TRUE

• FALSE

41) How soon is copyright ownership attained by the creator?

• as soon as the creator registers his copyright

• as soon as the government sends them a copyright registration certificate

 • as soon as the creator signs his creation

• as soon as the pen leaves the paper

42) What types of tangible creative expressions (work) can you copyright?

• Words or Names

• Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

• Ideas or Concepts

43) What are the bonuses for registering your copyright?

• absolute proof you created the artwork, free access to courts, guaranteed damages up
to $150,000 for willful infringement

• legal presumption you created the artwork, free access to courts, guaranteed damages
up to $150,000 for willful infringement

• legal presumption you created the artwork, access to courts, presumption of damages
up to $150,000 for willful infringement

44) Copyright.gov is the only online website to officially register your copyright in the United
States.

• TRUE

• FALSE

45) What is the cost and damages allowed for registering a single image copyright?

• $35 and $150 for willful infringement

• $35 and $150,000 for willful infringement

• $40 and $120,000 for willful infringement

46) What is the cost and damages allowed for registering a group of images copyright?
 • $55 and $120,000 for willful infringement

• $75 and $120,000 for willful infringement

• $55 and $150,000 for willful infringement

47) A copyright registration for a single or group of images for an individual lasts a lifetime plus
seventy years.

• TRUE

• FALSE

48) A copyright registration for a single or group of images for a business lasts ninety five years.

• TRUE

• FALSE

49) As long as you change a design in some way you can avoid copyright infringement.

• TRUE

• FALSE

50) When does an individual copyright go into public domain?

• after seventy years

• after a lifetime plus seventy years.

• when it appears in google images

• when the creator dies

51) When does a business copyright go into public domain?

• when the business goes out of business

 • after seventy years

• after ninety five years

• If you're Disney, never.

52) NASA moon landing pictures are public domain because the public paid for them.

• TRUE

• FALSE

53) Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.

• TRUE

• FALSE

54) DMCA letters are specifically used to respond to web sites who are infringing your copyright
and asks them to remove and cease using the work.

• TRUE

• FALSE

55) A DMCA Take Down Notice is sent to website hosting companies letting them know of
copyright infringement by their users and requires them to address the problem with the
infringing web site and its owner.

• TRUE

• FALSE

56) How many years do you have to respond to a copyright infringement?

• 4 years

• 1 year

• 3 years
 • 7 years

57) If you change a design at least 20%, then it's OK to use it.

• TRUE

• FALSE

58) If you created it you own the copyright as soon as the pen leaves the paper.

• TRUE

• FALSE

59) A copyright registration in the United States can be universally enforced globally.

• TRUE

• FALSE

60) An animal's original creative expression can be owned by the animal who created it.

• TRUE

• FALSE

61) Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.

• TRUE

• FALSE

62) Which of the following is NOT part of the core logic of innovation?

• creation of variety
 • scaling up of the best ideas

• brutal selection from among the many options

• repeating the word innovation again and again

63) Why do most organizations often stumble at innovation?

• baggage of past success

• fear of cannibalization

• all of these answers

• an excessive focus on maximizing efficiency

64) Why is collaborative innovation becoming increasingly necessary?

• all of these answers

• No company can master all of the necessary technologies and stay ahead.

• Most products now require an integration of multiple technologies.

• Rapid pace of technology development.

65) Which of the following is NOT an element of the “Design Thinking” process?

• focusing on aesthetic beauty above all else

• putting the user at the center

• focusing on not just what the user says but also how he or she thinks, behaves, and feels

• aiming for “zero distance” between the company and the user

66) What is the core logic behind the “lean startup” process?

• Conduct lots of experiments.

• Think of the term “lean” as eliminating wasted time, effort, and resources.

• Design each experiment to answer a specific question.

• all of these answers

67) Which of the following would be a poor approach to foster creativity without risking chaos?

• urging creativity while also severely punishing any failure

• setting up well-defined sandboxes for innovation

• investing in deeper understanding of customers’ needs

• engaging routinely and actively with young startups

68) Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?

• Analyze why these customers remain unserved.

• Brainstorm business model changes to make them relevant customers.

• Identify currently unserved markets/customer segments.

• Ignore eventual profitability.

69) What’s the best approach to pursue collaborative innovation?

• Cultivate trust while keeping a watchful eye.

• Agree upfront about contributions, ownership, and decision-making.

• Partner with people or organizations who bring complementary capabilities.

• all of these answers

70) What is a key element of social innovation?

• all of these answers

• ensuring financial viability for the user as well as your organization

• a novel solution to an important but underserved social problem

• factoring in how the product or service would be used in real-life contexts

71) What does frugal innovation (think of Southwest Airlines) refer to?

• offering copycat products or services at somewhat lower prices

• creating products or services that are cheap and ignoring everything else

• acting tough with suppliers and employees to drive the cost down

• designing an ultra-low-cost business model by eliminating “waste” across the entire

system

72) What must you NOT do when figuring out how to dramatically re-engineer the industry’s
value chain?

• Ignore the impact of transforming some activities on other related activities.

• Focus especially on activities with the biggest impact on total cost or delivered customer
value.

• Examine how technology could dramatically transform the entire value chain (or a part
of it).

• Map out the entire value chain from one end to the other.

73)How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?

• all of these answers

• Look at products and services from the lens of end users.

• Assess whether they would prefer a more complete solution.

• Examine the possibility of tailoring your offering to each user’s unique needs.

74) Which of the following is NOT a sensible approach when driving for both consistency as well
as innovation?

• Create well-defined sandboxes for experimentation.

 • Much like a train station, think in terms of a stable platform coupled with dynamic
action.

• Switch randomly between consistency and innovation.

• Set up simple rules for allocation of time between routine tasks and experimentation.

75) What is an advantage to learning to be creative?

• increased self-confidence

• improved quality of health and life

• all of these answers

• improved problem-solving skills

76) Fixedness is a cognitive bias that _____.

• limits your ability to see the world around you differently than you're used to

• really doesn't impact your creative abilities over time

• helps you work better with those who see the world like you

• enhances your creative abilities by limiting your mental processes

77) What is not a criteria for classifying a thought as creative?

• It's popular.

• It's useful.

• It's new.

• It's surprising.

78) Task unification is defined as _____.

 • the assignment of additional tasks to an existing resource

• bringing two product attributes into harmony with each other

• assigning only one function to a product

• bringing simplicity to the world of innovation

79) When applying the multiplication technique, which product attribute should you consider
when creating a table?

• color

• all of these answers

• weight

• shape

80) When applying the division technique, after dividing a product or its components, what
should you do?

• Seek consultation from an R&D specialist.

• Rearrange them back into the product.

• Apply a second technique to the product.

• Get a pricing quote from a potential manufacturer.

81) The subtraction technique is defined as the removal of an essential component from a
product.

• FALSE

• TRUE

82) After virtually applying one of the SIT methods to a product, what is a good question to ask?

• Does the concept help people in any way?

 • Can this product bring in enough profit within the current fiscal year?

• Would I buy this product?

• Will this product be popular enough with consumers?

83) What is a Systematic Inventive Thinking pattern?

• subtraction

• multiplication

• all of these answers

• task unification

84) The hallmark of the attribute dependency technique is the unrelated nature of a product's
parts.

• FALSE

• TRUE

85) A key to selecting the best ideas is identifying the most important _____ for your ideas in
advance.

• cost analysis

• people

• timeframe

• criteria

86) The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.

• FALSE

• TRUE
87) Functional diversity means that _____.

• team members have different technological skill sets

• team members can interchange their team role when asked

• team members come from different parts of the company

• team members should be okay working various times of the day

88) What do good consultants do with their engagement contract?

• Create a summary which outlines the four contract components.

• This is the recommended action provided in the course to help ensure interested parties
all understand the contract.

• Write a critique for the contract manager.

• Uses the contract to determine how to construct consulting deliverables.

• Files it, as the real job description is not included in the contract.

89) What type of "shifts" do you need to look out for if your client doesn't support your
proposed solution?

• strategy shifts

• Strategy shifts might derail your consulting engagement, but rarely result because of
lack of acceptance of your solution.

• power shifts

• shifty shifts

• funding shifts

90) One of the primary purposes for using the managerial and technical roles is to ensure your
client _____.

• understands your deliverables

• listens to your exact approach for delivery

 • Having your client listen to your exact approach for delivery should not be a primary
objective. Listen to the client's needs and perceptions and develop trust first!

• doesn't call another consultant

• understands the importance of your contract

91) What is NOT something that client's typically look for during the early stages of your
consulting engagement?

• Your social status within the client environment.

• While you should get along with the client team, your "social status" amongst that team
isn't typically considered to be relevant.

• Evidence that you know what you are doing.

• Your willingness to listen.

• Confidence in your abilities.

92) Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?

• Define any operational risks that may surface for your client.

• Respond to and correct any issue your client may bring to your attention.

• Schedule checkpoints to measure progress.

• Checkpoints are good to keep you client focused on the reasons they implemented your
solution.

• Define phase 2 opportunities, if appropriate.

93) What are the two types of potential "reviewer" you may be asked to fulfill during a
consulting engagement?

• validating and critical

• contracts and processes

 • While you may be asked to review contracts or processes as part of your output, these
aren't specific types of reviews discussed in the course.

• crucial and temporary

• While these are characteristics OF reviews, they aren't the types of review discussed in
the course.

• all of these answers

94) Which of these is NOT a consulting business model?

• general contractor

• A general contractor consulting model is when you hire other consultants and you run
the project for the client.

• project based

• S-corporation

• staff augmentation

95) How should you estimate and manage your costs?

• take a swag and monitor it

• review your financials at the end of the year

• use a bottoms-up pro forma P&L

• use only external benchmarks

96) Where should you market your services?

• on the cheapest marketing platform

• on every available marketing platform

• only on your website

• where your buyers are

97) _____ sales is where the principals of the firm build relationships with clients, understand
their needs, and sell services to meet those needs.

• Subcontractor

• Direct

• Commissioned

• Partnership

98) Which type of contract governs your entire relationship with the client?

• Master Services Agreement

• Purchase Order

• Statement of Values

• Task Order

99) Which of these is a challenge of "at risk" pricing models?

• regulators don't like these arrangements

• incentives are aligned with your client

• measurement is difficult

• you can make more money

100) What is true about "work made for hire" or "work product"?

• it becomes your intellectual property

• the client owns it after the engagement

• it doesn't need to be defined in the contract

• you get paid a higher rate for it

101) Which of these is NOT a downside to responding to an RFP?

 • they can take a lot of time

• they can put pressure on your rates

• they expose your true economics

• they can result in big contracts

102) What drives the number of people you need to staff on your team?

• employment law

• the amount of work to be done

• personalities

• contract provisions

103) Which of the following is NOT a good technique for resolving conflict?

• act passive-aggressively and hope the client gets the point

• incorporate a client's ideas into the project

• reduce the client's workload

• give the client a visible role on the project

104) When presenting your findings, be sure to present your ideas _____.

• in the right format

• after you leave the project

• with as much data as you can find

• like you're the expert

105) Why should you consult an attorney when you draft a contract?

• to protect your interests and reduce risk

• because the client has an attorney

• to lower your profits which reduces your taxes

 • so your contracts sound intimidating in negotiations

106) _____ tracks money coming into your business and going out of it.

• Balance sheets

• Cash flow

• Financing

• Debt

107) A _____ agreement prevents your employees from pursuing your clients after they've left
your employment.

• intellectual property

• restriction

• project

• noncompete

108) What kind of insurance protects you when your work isn't up to standard and it causes
financial damages?

• disability

• workers' compensation

• Errors and omissions (E&O)

• general liability

109) When you hire people to support you, you have to _____ work.

• generate more

• avoid

• do more

• delegate
110) Which step of the process will cause you to iterate more than others?

• define the question

• select analyses

• create the story.

• discuss and refine the story

111) You should immediately start manipulating data at the beginning of this process.

• TRUE

• FALSE

112) Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.

• excitement; salary

• color; schedule opportunities

• support; credibility

• linear path; clients

113) A hypothesis is something taken to be true for the sake of argument.

• TRUE

• FALSE

114) You should choose your architecture based upon your audience.

• TRUE

• FALSE

115) You can never combine a layer architecture with a column architecture.

• TRUE
 • FALSE

116) A column architecture can have more than three columns

• TRUE

• FALSE

117) You should spend a lot of time perfecting your story at this stage.

• TRUE

• FALSE

118) When discussing and refining your story, you should get input from many stakeholders

• TRUE

• FALSE

119) You should never try to disprove your hypothesis.

• TRUE

• FALSE

120) You should choose your communication vehicle based upon _____.

• your preference

• what your boss likes

• how many people are in the room

• your audience

121) When defining the problem your company solves, you should look at it through the
perspective of _____.

• your customers
 • your ad agency

• your suppliers

• your employees

122) What is a profit pool?

• the return your investors make when you sell your company

• the profit dollars available in a given market

• a measure of how much profit you make

• how much of your profits are taxable

133 ) Dieter has a big communication meeting coming up where he will be presenting his solution

Which action may inhibit Dieter from being successful?

• Rehearse in front of some people.

• Go for a walk and rehearse your presentation.

• Practice your delivery in front of a mirror.

144) Miguel has asked you to help him with his presentation. He wants his audience to be a part of

his story. Which technique would you recommend to him?

• Add "you" type questions.

• Add a Q and A.

• Tell them your story.

• Pause after every slide and ask if anyone has questions.

145) Mark has a great idea for securing dog crates in a car. Which technique would be the best way for
him to present his idea?

• Use a slide show.

• Use a prop and act out the scenario.

• Explain the problem and solution you have.

145) You want to create a takeaway people can repeat and have it stay in their minds when they leave

• your communication. What should you avoid?

• using rhyme

• using iambic meter

• developing a 50-100 word message

146) Rafe has less than 10 minutes to get his communication into his audience's mental door and

wanting to know more. Which of the following would prevent Rafe from connecting with his

audience?

• Link the word "imagine" to three benefits of your product.

• Open with three "did you know" questions.

• Segue into what's next by saying, "you don't have to imagine it."

• Provide the audience with a two- or three-sentence overview of the company.

147) Albert has crafted a presentation for a conference on environmental solutions. He needs to

ensure that his audience will be inspired to take action. What does he need to include in his

presentation to inspire action?

• Include a Q and A slide.

• Tell them what they need to do.

• Include an action-oriented close.

148 ) Mika is getting ready to propose a new solution to her company executives. She knows there

may be resistance. What should she avoid to get her audience to be receptive?

• Articulate what you can do instead of what you cannot.

• Ask yourself, why might my decision-maker say no?

• Bridge with the word "but" instead of the word “and."

149) Jeremiah just finished a speech with an idea he mentioned in his introduction. This technique is

known as

• bookending

• sandwiching

• alliteration

150) Noel has a critical meeting with her steering committee. She wants her communication to

succeed so she can move forward with a project. Which tool will help her achieve this?

• using a 5W form

• using video conferencing

• using a checklist

• using email

151) One of the important factors of successful communication is to know your audience and to have

them listen to you. Which of the 5Ws guides you through questions to get to the results you

need from them?

• Who

• Why

• Where

What

152) What is one reason to send a handwritten note?

• to discipline a subordinate
• to express gratitude

• to spread awareness about a new policy

• to suggest a new meeting time

153) Which sentence is punctuated properly?

• Despite having been before I am excited to attend the conference.

• I have been to the conference before, I am excited to go again.

• I have been to the conference before, and I am excited to go again.

• I have been to the conference before; and I am excited to go again.

154) Which of these should you do during the planning stage?

• write every random thought that comes into your head

• identify five specific topics to include

• determine how long the document will be

• consider the reader's needs and wants

155) Which of these is an example of a concrete request?

• Please help yourself to several bagels in the conference room.

• You'll need to increase your sales by 20 percent soon.

• Try to work harder on your next presentation.

• Please have the expense report on mv desk by 5 p.m. this afternoon

156) Revise the following sentence to be more concise, but have the same meaning:

"The sales figures that we calculate annually will be given to you sometime on the first day of

the month of July."

• You will receive our annual sales figures July 1.

• We will give the sales figures that we calculate annually to you on July 1.

• On the first day of July, you will receive the sales figures that we have calculated.

• You will receive from us before the close of our work day on July 1 the annual sales figures.

157) Which of the following elements do effective business writers always include in their

communications?

• a face-to-face component

• adjectives and adverbs

• topic sentences

158) Which choice is a reliable way to ensure that your email will be read?

• Use a comma after the recipient's name to convey respect.

• Use a compelling subject line.

• Close out the email with a heartfelt expression like "Very truly yours."

• Give all the critical information in one paragraph so the reader will have fewer paragraphs to read.

159) How should you structure your document for easy reading?

• Use two or three line paragraphs

• Include at least 8 sentences in each paragraph.

• Use lists and bullets.

160) Which of the following items is the best example of a good step description?

• Turn on ventilation system before starting any other steps.

• Ventilate the laboratory.

• The necessity of proper ventilation

• Before starting any other steps, turn on the ventilation system.

161) Good Quick Start Guides combine

• language and

• language.

• plain; understandable

• technical; specialized

• plain; technical

162) A good heading should always be what?

• specific and descriptive

• seldom using any verbs

• written as a complete sentence

163) When starting your Quick Start Guide, what questions should you keep in mind?

A. Are there steps my user must take to get started?

B. How can I make my guide visually appealing?

C. Are there tasks my user may want to complete?

• A, C

• B, C

• A, B
•

• A, B, C

164) Which of the following practices should you follow when annotating screenshots?

• Keep annotation style consistent throughout the guide.

• Vary the annotation style from one visual to the next.

• Make the annotation style match the size and color of the actual screenshot.

165) Kara is working on a group research project and needs to create an annotated bibliography

based on the bibliography created by another team member. What does she need to add?

• a description of the sources

• the publishers of the sources

• the names of the sources

166) For a work of art, what is contained in an image caption that is not present in an image citation?

• the item's owner

• the title of the work

• the dimensions

167) Dylan wants to use a sentence from a history book in his paper. What action would be

considered plagiarism?
• Using the sentence with quotation marks around it.

• Just changing the word order of the sentence.

• Restating the sentence in his own words.

• Crediting the original source of the sentence.

168) What usage of copyrighted materials would be a violation of the fair use doctrine?

• criticism

• marketing

• teaching

• news reporting

169) Malik’s instructor is requiring that students use two primary sources for their end-of-semester

project. What sources should he choose?

• autobiography and biography

• news article and diary

• diary and description by a witness

• magazine article and encyclopedia

170 Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what

circumstance would she choose a popular publication as a source?

• She needs a bibliography to refer to.

• She wants to use peer-reviewed information.

• She is unfamiliar with the jargon in the field.

• She needs credible citations.

171 What type of search terms can help you find similar or related terms grouped together?

• free language terms

• subject headings

• authority headings

• keywords

172 If you aren't able to find enough source material when you start researching a topic, you should

consider _your topic.

• narrowing

• giving up

• expanding

•
•

• abandoning

173) Who would find mind mapping the most helpful?

• Someone who needs to refine the direction of their research.

• Someone who wants to organize the research they've already conducted.

• Someone who doesn't know what research topic to start with.

• Someone who is an expert in their research topic.

174 Which Boolean search term broadens your search?

• and

• both

• or

175) For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.

Which source should he use?

• newspaper

• trade journal

• general magazine

• scholarly journal

176) What is true about general magazines?

• The articles are peer reviewed.

• They're written by professional journalists.

•

• They are considered primary sources.

• They contain a bibliography.

177) As a visually literate researcher, which action can help establish the credibility of an image?

Find an image with an online search.

• Identify the images needed.

• Evaluate the image source.

• Put the image in context.

178) Felicity wants to use some photos of the New York City skyline in her presentation. What type of

images should she look for to ensure she can use them without permission?

• images in the public domain

• images from a library's archives

• images from the Library of Congress

• images that appear in Google search

179) How are social media sites today being used as a trusted source of information?

• They're used to connect classmates and coworkers.

• They're used to share personal videos.

• They're used to update communities about natural disasters.

•

• They're used by organizations to push a political agenda.

180) Nan is a school administrator trying to estimate how many school-age kids will be living in her

district in five years. What type of research resource should she use to help her find the

answer?

• maps

• statistical database

• objects and artifacts

• materials collections

189) A train derailed outside of Philadelphia on Monday. Based on the information cycle, where would

you read about this story on Tuesday?

• internet

• reference book

• newspaper

• academic journal

190) How can Wikipedia be helpful when you're conducting college research?

• It can help you identify keywords and concepts to research elsewhere.

•
•

• It can be referred to for unbiased information on any topic.

• It can be used as primary source material.

• It can be used as a sole source since it's so comprehensive.

191) Aaron plans to do some research on the Industrial Revolution in the university library's archives.

How would what he finds there differ from research on the same topic in a general library's

collection?

• The materials are more likely to be digital than materials in a general library collection.

• The materials were all created by scholars who studied the Industrial Revolution.

• Some of the relevant materials were created during the Industrial Revolution.

• There are many more copies of archival materials than materials in a general library collection.

192) Margot travels frequently for work. Why might she choose to use an online library to conduct

research for a project she's working on?

• She needs to use books written by an author who's still living.

• Only online libraries have free books.

• She can access the books remotely.

• She only needs books in the public domain.

193)Information literacy includes skills in navigating research, as well as an understanding of

• how information is created

• the Dewey decimal system

• who the primary information creators are

• exactly how much information exists

194)What are the two main reasons to promote your article?

• to show your subject matter to readers and your skills to editors

• to show your editing to publishers and your skills to sources

• to show your transitions to readers and your subject matter to editors

• to show your sources to editors and your skills to competitors

195)When editing your article, what should you NOT be looking for?

• Roman numerals

• cliches

• fussy language

• unnecessary words

196)When submitting your article for publication, don't include

• a suggested headline

• a list of your interview questions

• photos and captions

• your availability in the coming days

197) One way to organize the ideas in your article is to

• edit your notes, deleting and cutting/pasting as needed

• create a detailed outline with roman numerals

• all of these answers

• sketch a loose visual roadmap or flow chart

198) Use your creativity to keep the reader engaged in all parts of your article EXCEPT

• transitions

• the ending

• quotations

199) All of these are great sources for your article content EXCEPT

• something you saw with your own eyes

• something you heard from a friend

•

• something you read in a major news outlet

• an interview you did with an expert

200) Before an interview, it's a good idea

• to prepare a list of yes-or-no questions

• not to think too much-you want it to feel like a natural conversation

• to prepare a list of long, complex questions

• to ask your subject if it's okay to record the interview

201) Which of these article types is the most flexible and popular?

• feature

• news

• research

• commentary

202) What should you NOT include in a pitch or query letter?

• sources you plan to speak with

• a deadline for responding

• your completed article

• them.
203) Which of the following IS NOT a primary ethical standard of research?

• Informed consent

• Validity

• Confidentiality

204) Which of the following studies would NOT require Institutional Review Board approval?

• All studies require IRB approval.

• A study using a mix of human and non-human subjects.

• A study entirely using previously collected data which was published in a publically available source.

• A study using internal subjects.

205) Common acronyms should be used throughout the paper.

• TRUE

• FALSE

206) Most research limitations fall into which two categories?

• Methodology limitations and data limitations.

• Methodology limitations and infrastructure limitations.

• Methodology limitations and population sample limitations.

• Methodology limitations and research team limitations.

207) The abstract and final summary are almost always the two most-read parts of a research paper.

• TRUE
FALSE

208) How do 'statistical significance' and 'practical significance' differ?

• Statistical means the findings are relevant; practical means the probability of results left to random

• chance is low.

• Statistical means the probability of results left to random chance is low; practical means the findings
are

• relevant to use in your field.

• There is no difference.

• Statistical means the probability of results left to random chance is low and the findings are relevant

• practical means the cost is low.

209) Which of the following IS NOT true about formatting a table?

• Show data patterns in columns rather than rows because most people read down rather than across.

• More smaller tables are better than one very large table.

• Simplify numbers to the fullest extent, even if that means using scientific notation.

• Make sure to share your data from the highest number to the lowest.

210) There are multiple ways to share and fill out a survey, and your research can combine methods

to meet participants where they are.

• TRUE

• FALSE

211) What is population sampling?

• The methodology used to achieve a representative sample of people to participate in your study.

•
• Finding the people who take part in your study but should not have.

• Choosing participants at random to ensure probability.

• Engineering the participants in your study to align with the contours of the population.

212) Which is the best description of an ancillary study?

• Putting an intervention into an experiment to measure against a control group.

• Supplementing an existing data set with one or more additional measurements.

• Using an existing data set but comparing variables not examined in the original study.

• Using statistics to identify variances and publication biases in existing literature and research results.

213) Which of the following IS NOT a consideration when narrowing your research topic?

Relationship of Variables

• Aspect

• Validity

• Methodology

214) You should start writing your problem statement from the place you feel the most comfortable.

• TRUE

• FALSE

215) Which of the following IS NOT a section of a research proposal

• Criticisms

•
• Problem Statement

216) Can good social science research be subiective?

• Yes, because social science research can cherry-pick its findings to match an ideology.

• Yes, because subjectivity as a social science research term is about the human condition.

• No, because objectivity must be more than a research framework.

• No, because objectivity is at the forefront of the scientific method.

217) Why is the null hypothesis important in quantitative research?

• There needs to be more than an educated guess about a phenomenon.

• Statistics are a soft science and need a different hypothesis than a hard science.

• A null hypothesis accounts for random chance as the reason for a perceived relationship between

• variables.

• Quantitative research is about certainty rather than probability. The null hypothesis is not a certain

• measure.

218) How does a literature review differ from an annotated bibliography?

• A literature review is a straightforward recitation of what you read, like a book report.

• There is no difference; a literature review is the research term for annotated bibliography.

• A literature review must include all of the literature you have read on the topic.

• A literature review provides a thorough dive into the field from a narrative perspective, not just
notes.
219)What makes a research objective different from a research question?

• There can only be one research objective.

• A research obiective is more focused than a research question.

• A research objective can only relate to a hypothesis.

• The research objective is concerned with the goals of your researc

h rather than the questions your datac ollection attempts to answer.

220) The independent variable is the variable your research will manipulate to see potential

relationships with dependent variables.

• TRUE

• FALSE

221)Why is it important for another researcher to be able to replicate your study?

• It broadens the findings of your research if findings can be replicated in another setting.

• It allows for the research field to test the validity of your findings

• It can ensure the relevance of this new knowledge in different environments.

• all of these answers

222)A correlational study will not only point out the trends in your data but can prove causality.

• TRUE

• FALSE

223)A rigorous and well-structured instrument will need to be what two things?

• Significant and Ethical

• Deductive and Confidential

• Correlational and Probabilistic

• Reliable and Valid

225) How might you manage the process of polishing a draft?

• Read the draft multiple times.

• Use a checklist.

• Employ an outside editor.

• Run a spell checker.

226) Which paper would engage most readers from beginning to end in a lengthy white paper?

• "Sorghum Harvests for 2012-2018"

• "How to Install Horseshoe Cable Fasteners"

• "High-performance sports car price guide 2019 "

• "Global Water Quality in the Next Decade”

227)Which topics would be the best candidate for a white paper?

• an opportunity for buying surplus parts for steering systems

• a faster, cheaper, data-storage medium

• a revolutionary pollution-reduction method

•
• a promotional offer on last year's automobiles

228) From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?

• A sales brochure is more concerned with economic factors than a white paper.

• The white paper focuses more on a single issue or product than a sales brochure.

• A white paper appears to be more analvtical and impartial than a sales brochure.

• Traditionally, a white paper presents deeply reasoned and impartial arguments w

• sales brochure.
A stakeholder who is quoted in a paper should be given the opportunity to review _.
the section containing the quotation
the quotation only
the quotation and the executive summary
the entire white paper
a) the section containing the quotation

How can you avoid discontinuities in style when incorporating outside materials?
Limit the outside material to footnotes or sidebars.
Present all graphics in an appendix.
Incorporate materials with explanatory text rather than just graphics.
Adapt the materials to your paper’s need, and avoid just copying content from outside materials.
d) Adapt the materials to your paper’s need, and avoid just copying content from outside materials.

What should be the focus of the introductory part of a white paper?

Develop engagement with the reader.
Identify solutions for the reader.
Strive to make a sale with the reader.
Present background data to the reader.
a) Develop engagement with the reader.

What graphics type should you use sparingly in white paper?

company-related graphics
informational graphics
graphical text elements
illustrational graphics
a) company-related graphics

What is the main benefit of studying examples of white papers in your area of expertise?
You can learn how to format content listings and titles.
You can understand acceptable variations in paper length
You can find suitable examples that fit your purpose.
You can find the accepted format standard in your area.
c) You can find suitable examples that fit your purpose

What is the difference between a conceptual guide and a procedural guide?

A conceptual guide explains why it is necessary to accomplish a task, but a procedural guide describes pitfalls.
A conceptual guide explains the order of steps, but a procedural guide lists the steps in no particular order.
A conceptual guide outlines steps to accomplish a task, but a procedural guide explains the main ideas of that task.
A conceptual guide introduces main ideas, but a procedural guide outlines steps to accomplish a task.
d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to accomplish a task.

Which of the following items best uses plain language to describe an idea?
Lyophilize the sample until its mass becomes constant.
Remove as much water as possible from the sample by lyophilization.
Freeze dry the sample until no more water sublimes.
Leave the sample in the lyophilizer until its mass does not change with time.
d) Leave the sample in the lyophilizer until its mass does not change with time.

How are “Must” Quick Start Guides organized?

They give the user options for how to proceed.
They walk the user through a strict sequence to achieve a desired outcome.
They are presented non-sequentially.
They include helpful visual aids.
b) They walk the user through a strict sequence to achieve a desired outcome.

It can be helpful to base your Quick Start Guide on _.

an online template
the user manual
previous Quick Start Guides you have made
your competitor’s Quick Start Guide
b) the user manual

The most important aspect of formatting to remember is that _.

it should be conservative and decorative
it should be easy on the eye and consistent
it should convey meaning and be consistent
it should be decorative and flamboyant
c) it should convey meaning and be consistent

How should you address the user when you are writing a Quickstart guide?
with the phrase “the user” throughout the guide
with second-person pronouns or the imperative mood
with a fictional user and giving that user a name
with third-person pronouns and the indicative mood
b) with second-person pronouns or the imperative mood

How can you avoid including too many notes?

by writing a glossary of terms
by including notes in an appendix
by breaking up steps into smaller groups
by using footnotes instead of notes in the text
c) by breaking up steps into smaller groups

Which of the following is a grammatically correct sentence?

Please put the folders over their.
Your attitude affects your performance.
Everyone already knows what they’re supposed to do.
Kyle and myself would like to request Friday off.
b) Your attitude affects your performance.

How much of your writing time should be spent planning and revising?
50%
80%
none
30%
b) 80%

What question should you ask yourself to write in a conversational style?

What are the most important pieces of content to include in this email?
Would I say this to someone if I were speaking to them face to face?
By when do I need this correspondent to send her reply?
How can I make this email formal enough to sound impressive?
b) Would I say this to someone if I were speaking to them face to face?

Revise to include all the necessary specifics: We will be having a meeting on Tuesday.
Next Tuesday we’ll meet to discuss some items in Room 101.
Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in Room 101 in our company annex.
We are writing you to tell you that our Tuesday meeting’s plan is to discuss flextime and child care.
We will have a meeting next Tuesday at 10:00.
b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in Room 101 in our company
annex.

You send an email to your coworkers telling them to meet at the hotel conference room at 9 a.m. for a meeting.
Considering the 10 Cs, what piece of information are you forgetting to tell them?
They should bring writing utensils to take notes.
The meeting’s purpose is to discuss a marketing plan for your new product.
The new hire, Janet, will also be there.
The hotel recently received national recognition.
b) The meeting’s purpose is to discuss a marketing plan for your new product.

Which of the following is indicative of a typical memo?

a clear introduction
a single paragraph
a length over two pages
a signature block
a) a clear introduction

Which of the following is an example of courteous writing?

The room is already booked on the 11th, but it is available on the 12th.
You didn’t remember to include the time.
I will grant you the extension.
No, that won’t work for us.
a) The room is already booked on the 11th, but it is available on the 12th.

Which of these should be included in a report for a client unfamiliar with your company?
opinions
company-specific jargon
superlatives
specific company background information
d) specific company background information

“Please complete the audit report by end of business day, Friday.”

What sort of request is this?
redundant request
considerate request
courteous request
concrete request
d) concrete request

How can you ensure your recipient will read your email quickly when she receives it in her inbox?
Mention the email when you speak to her face to face.
Forward messages as often as possible.
Use a one-word subject line.
Create a specific and compelling subject line.
d) Create a specific and compelling subject line

Which of these clues indicates that a source is credible?

The source includes answers collected from a few coworkers.
The source comes from an expert in the field.
The source uses materials collected several years ago.
The source was compiled using leading questions.
b) The source comes from an expert in the field.

What is grammatically wrong with this sentence?

“Although I’ve already reviewed the slide deck I am still planning on attending the live presentation.”
The sentence is grammatically correct.
The sentence needs a comma after “deck.”
The sentence should be divided into two separate sentences.
The sentence has a spelling error.
b) The sentence needs a comma after “deck.”

Your employee’s writing skills have improved. Because of this improvement, she is being put on a new account.
Considering coherence, which of the following is the most effective way to inform her of this?
Your writing skills have improved tremendously. Consequently, you are being assigned to the Johnson account.
Your writing skills have improved tremendously. However, you are being assigned to the Johnson account.
Your writing skills have improved tremendously; additionally, you are being assigned to the Johnson account.
Your writing skills have improved tremendously. You are being assigned to the Johnson account.
a) Your writing skills have improved tremendously. Consequently, you are being assigned to the Johnson account.

You are in a meeting with your boss and need to ask for a raise. Which tip would you use to reinforce that you are worth it?
End sentences with downward inflection.
Project your voice to all four corners of the room.
Tower instead of cower.
Project a voice of authority.
a) End sentences with downward inflection.

When interviewing for a job or selling an idea, what should you refrain from doing?
Talk about the various positions you have had in your career.
Share a unique credential.
Give a specific example of a problem you solved.
Relate relevant experience to benefits to your audience.
a) Talk about the various positions you have had in your career.

Taylor is using a technique in her communication that will help her audience follow her points. Which of these would
confuse her audience?
Highlight your numbered points when you mention them and in your summary.
Preselect a precise number of ideas to cover in your allotted time.
Name your step-by-step process with an alliterative word.
Color code your process steps.
d) Color code your process steps.

Chloe has created a communication she will give to her team. She has identified the goal in one sentence. Which of the
following is the next logical step in the process of creating relevant communication?
You are right to show you understand their cares and concerns.
Share the good news of how you have already addressed their cares and concerns.
Address their cares and concerns.
Anticipate your decision maker’s cares and concerns.
d) Anticipate your decision maker’s cares and concerns.

Amy is applying the technique called _ in her communication so that the audience will picture what she is saying and feel
they are part of her story.
SCENE
SEGMENT
SEQUENCE
SENSE
a) SCENE

Kurt is fielding questions from an audience after his company just implemented some recalls on a product. What would make
the person complaining angrier?
Apologize.
Explain why it happened.
Agree.
Act.
b) Explain why it happened.

The _ says we can identify with an individual, not an idea.

empathic medium
sympathy telescope
empathy telescope
social medium
c) empathy telescope

If you are fielding questions from an audience and someone asks a question you do not want to answer, what would be the
best approach in this situation?
Tell them you cannot answer that one.
Say you don’t know.
Redirect the conversation.
Tell them that is a bad question.
c) Redirect the conversation

The goal of communication is to _.

tell people what to do
inspire action
sell an idea
sell a product
b) inspire action

“Patent prosecution” has what meaning in the process of submitting patent applications?
Patent prosecution is the process of appealing the refusal of a patent application to the federal courts.
Patent prosecution is the process of moving an application through the patent office by addressing refusals until a patent is
issued.
Patent prosecution is the process of reviewing prior art noted by the examiner when refusing an application.
Patent prosecution is the process of having a patent examiner expedite the review process.
b) Patent prosecution is the process of moving an application through the patent office by addressing refusals until a patent
is issued.

Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a utility patent?
Jane must not have not disclosed her idea publicly within the year before filing her application.
Jane must not have disclosed her idea publicly more than a year from filing her application.
Jane must have disclosed her idea publicly regardless of time limit before filing her application.
Jane must have disclosed her idea publicly at some time more than a year before filing her application
b) Jane must not have disclosed her idea publicly more than a year from filing her application.

ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only $12 of the $3,000 dollars the trailer
will sell for. ABC has not yet started selling its new trailer. Has ABC infringed on XYZ’s patent?
ABC will infringe on XYZ’s patent once it begins selling trailers with the XYZ patented wheel-lock.
ABC will only infringe on XYZ’s patent if it sells the wheel-locks separately from the trailers.
ABC has not infringed because it did not use the wheel-locks sold by XYZ but made its own locks.
ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.
d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.

While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims they are entitled to the benefits of
the patent. What is the only legally accurate scenario regarding patent rights and benefits?
XYZ Corp. licensed any rights to inventions to Carl when he was hired. XYZ Corp’s name will be on the patent.
Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on the patent but the benefits are in the
name of XYZ.
Carl licensed his patent rights to XYZ. When he licensed his rights, XYZ Corp’s name replaces Carl’s on the patent.
XYZ Corp. is the named inventor because XYZ furnished the facilities in which Carl developed the new painting process.
b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on the patent but the benefits are
in the name of XYZ.

Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be popular with drivers who buy sports
cars. What type of patent should he apply for?
a utility patent because utility patents protect the aesthetics of an invention rather than the invention’s functionality
a design patent because once Edgar protects the X-design his patent will also protect the function of turning the car’s front
wheels
a utility patent because a utility patents protects both the design and the functionality of an invention
Attempted correct option
a design patent because it protects the X-design which is more important to Edgar than the function of a steering wheel that
turns a car
d) a design patent because it protects the X-design which is more important to Edgar than the function of a steering wheel
that turns a car

If a patent examiner refuses an application because the idea in the application is “obvious”, that does this generally mean?
The examiner found there is no usefulness to the idea.
The examiner determined the idea is not novel.
The examiner identified similar products in the marketplace.
The examiner discovered there is prior art for the idea.
d) The examiner discovered there is prior art for the idea.

When you are searching a database to determine if there is an existing patent for an idea, where should you focus your search?
in abstracts, because abstracts contain the most complete information regarding novelty or obviousness
in background, because a patent that satisfies a particular need bars other patents that satisfy the same need
in drawings, to determine if your product’s utility and design is sufficient to be issued a patent
in claims, to determine if your idea might infringe on an existing patent and be barred if the claims are the same
d) in claims, to determine if your idea might infringe on an existing patent and be barred if the claims are the same

Being a good “follower” is needed to show you can work within what aspects of your client’s environment?
The pace and industry of your client.
You like the food in their cafeteria so you are happy to meet clients there.
The culture and expectations of your client.
The meeting structure and collaborative nature of your client.
c)The culture and expectations of your client.

Switching between roles in a manner that doesn’t confuse your client is important. Which of the following is NOT a good
practice when switching between consulting roles?
Justify the role before you switch to it.
Use dialog to set up your role changes.
Move quickly from one role to the other so your client doesn’t lose patience with you.
Assess your effectiveness when switching roles.
c) Move quickly from one role to the other so your client doesn’t lose patience with you.

When executing change management, working backwards from your “change picture” and determine what steps your client
needs to take is sometimes called what?
solution verification
business analysis
painting the picture
outcomes mapping
d) outcomes mapping

Which of the following is one of the elements to look for when determining the appropriate roles that will satisfy your client?
The degree of process focus your client has in your technical area.
The length and detail included in your consulting contract.
The presence (or not) of potentially competing consultants on your client site.
The enthusiasm your client has for the technical products you are producing.
a) The degree of process focus your client has in your technical area.

The best signal that you have support from your client is when your client management team _ on the recommendations you
make.
acts
meets
questions
debates
a) acts

Which of the following is not recommended for setting yourself up for future consulting engagements with your client?
Understanding your client’s business strategy.
Understanding what your client plans for their next major initiative.
Constantly learning more about your client.
Giving your client detailed plans for multiple new initiatives.
d) Giving your client detailed plans for multiple new initiatives.

There are two critical characteristics to ensure success as a consultant. What are they?
Broad technical skill and mastery of tools.
A keen ability to listen and change the minds of your client.
Communication skills and contract management background.
Expertise and the right attitude.
d) Expertise and the right attitude.

Before implementing your solution, your extended stakeholders need to understand _.

all the possible errors that might surface
your background so they know what to expect from your leadership
when you will leave so they know when to take over your role
the risks and benefits to expect
d) the risks and benefits to expect

When playing the role of reviewer, you typically analyze a potential solution for which two characteristics?
Reviews need to confirm how to integrate solutions with those of your client, and review deliverables for suitability.
A review of personnel assigned to the project and the skills they bring to the initiative.
Reviews need to confirm the latest techniques are applied to derive a solution, and that the senior leader understands the
approach.
A review of planned deliverables, and to ensure the approach matches what you would do as a consultant.
a) Reviews need to confirm how to integrate solutions with those of your client, and review deliverables for suitability.

Which revenue model is one where you get paid based on the number of hours you work?
fee-for-service
unit pricing
project-based
ancillary fees
a) fee-for-service

Which of these is a downside to staffing your team with contractors instead of employees?
your workforce could be less stable and predictable
you don’t have staffing flexibility to add or remove staff quickly
you carry a large fixed cost by doing so
you don’t have to pay employment taxes
a) your workforce could be less stable and predictable

marketing is an approach where you share ideas and perspectives to interest your buyers.
Content-based
Interest-based
Buyer-focused
Digital
a) Content-based

What is a major risk of having a few large clients?

sales efforts are easier
losing a big client can be very damaging
sales cycles are shorter
income is more stable
b) losing a big client can be very damaging

A _ is when a client pays you a fixed fee for a time period regardless of how much or little they use your services.
retainer
project fee
flat rate
fixed rate
a) retainer

Why is the first deal you negotiate with a client so important?

it generates a lot of revenue
it sets precedent for future deals
it proves you have a real business
it keeps your competitors away
b) it sets precedent for future deals

When licensing your intellectual property to clients, which of these actions should you take?
define the license fees the client needs to pay
define whether or not they can modify your IP
specify how they can use the IP
all of these answers
d) all of these answers

What are the five major phases of a consulting engagement?

kickoff, analysis, presentation, assessment, invoicing
proposal, kickoff, delivery, closure, archive
contracting, proposal, delivery, feedback, payment
selling, proposal, kickoff, delivery, report-out
b) proposal, kickoff, delivery, closure, archive

When should you include clients as members of your team?

only when they demand it
when you need to save money
when the client seems bored
as often as possible
d) as often as possible

The first step in a standard problem solving process is _.

presenting recommendations
pinning and defining the problem
conducting deep analysis
generating solutions
b) pinning and defining the problem

What’s a possible risk of staying on with the client to implement the recommendation?
your colleagues might get jealous of you
you’ll increase the number of hours you bill the client
implementation might not go well and you’ll be blamed
the client might look smarter than you
c) implementation might not go well and you’ll be blamed

Consider retaining an attorney once you’ve hired _.

5 employees
an accountant
10 contractors
a single employee
d) a single employee

When using _ accounting you record the income or expense as it’s incurred.
accrual
economic
cash
algorithmic
a) accrual

What do employees usually get that contractors don’t?

performance appraisals
pay
equipment
benefits
d) benefits

Which of the following is a common certification you can get for your business?
fast-growing
profitable
multilingual
veteran-owned
d) veteran-owned

Focusing too much on delivering services can cause what issue?

micromanagement and overtime
not spending enough time selling
completing projects too quickly
reduced employee morale
b) not spending enough time selling

When transforming a layer architecture to a story, you should _.

invert it
start with the core idea
wordsmith it
do an analysis
a) invert it

A story based on a column architecture starts with a _.

what’s changed
background
core idea
hypothesis
c) core idea

At what point should you wordsmith your story?

when finalizing the communication
when you build your architecture
when you write the core idea
when you first draft the story
a) when finalizing the communication

A good architecture is both distinct and _.

complete
logical
interesting
short
a) complete

When converting a column architecture to a story, what comes first in the story?
column 2
the core idea
column 3
column 1
b) the core idea
How many analyses should you conduct to prove your case?
as many as you can possibly think of
as many as are required to prove the architecture
as few as you can get away with
six
b) as many as are required to prove the architecture

What attributes should the elements of your architecture possess?

linked and nested
full and forthright
compelling and direct
distinct and complete
d) distinct and complete

A well-defined question consists of a what” and a _.”

how
why
where
when
b) why

What goes at the bottom of a layer architecture?

hypothesis
background
what’s changed
core idea
b) background

What is the button?

the key analysis that your entire argument rests upon
the link between the layer and column architecture
the first element of your core idea
the objective function your stakeholder cares about most
d) the objective function your stakeholder cares about most

What is the benefit of structuring your communications?

clearer communications
efficient fact gathering
less rework
all of these answers
d) all of these answers

What tells you which facts to include or exclude from your recommendation?
architecture
analysis
background
stakeholders
a) architecture

If you disprove your hypothesis, what should you do?

change the question you’re trying to answer
change the analysis to prove the hypothesis
go home and give up
evaluate your next-best hypothesis
d) evaluate your next-best hypothesis

Which of these are benefits of a good architecture?

prevents rambling communications
avoid irrelevant analysis
audience arrives at your conclusion
all of these answers
d) all of these answers

Why should you get input from stakeholders when refining your story?
to get them to do the analysis
to know what concerns to avoid
to build support for your idea
to keep them from stealing your idea
c) to build support for your idea

Which of the following is NOT part of the core idea?

why
question
button
what
b) question

Your presentation title should be based upon _.

stakeholder preference
market research
your core idea
a column architecture
c) your core idea

What is a moon chart?

only required if you’re in the aerospace industry
a measure of your financial performance
a way to compare your business to your competitors
a map of the moon
c) a way to compare your business to your competitors

When choosing suppliers, you should select the one that is _.

the highest reliability
the best fit with your business model
the lowest cost
the highest quality
b) the best fit with your business model

Your financial forecast should be _.

extremely precise
built top down
optimistic and exciting
built based on unit drivers
d) built based on unit drivers

Which of the following is not a type of revenue model?

recurring
positive amortization
one time fee
cost plus margin
b) positive amortization

Which of the following affects how you support your product?

how demanding your customers are
how often your product breaks down
how many product returns you receive
all of these answers
d) all of these answers

What must your production plan explain?

all of these answers
what kind of staffing you need to make your product
whether you’ll insource or outsource production
how your production matches your strategy
a) all of these answers

What is the most important thing your product delivery plan should focus on?
choosing between government and private shipping companies
speed of delivery
low cost shipping options
how you get your product into your customers’ hands
d) how you get your product into your customers’ hands

What’s a warning sign that your financial plan isn’t accurate?

a hockey stick forecast
market research inaccuracy
capital requirement ratios
high-level unit drivers
a) a hockey stick forecast

What does your value proposition describe?

how your employees are paid
how your product benefits your customer
how much your company is worth
the beliefs and values of your company
b) how your product benefits your customer

What are two things you must know about your capital on hand?
your burn rate and runway
your FDIC protection and overdraft limit
your interest rate and yield
your equity value and book value
a) your burn rate and runway

What does the sales section of your business plan explain?

the profit margin you earn on each sale
how you’ll sell your product to your customer
your FOB delivery terms for each sale
how much revenue you’ll earn each year
b) how you’ll sell your product to your customer

Why should you have expert advice when it comes to HR and legal issues?
so that you can impress investors
it’s less expensive than doing it yourself
to prevent major regulatory and legal issues from harming your business
because you don’t have time to do it on your own
c) to prevent major regulatory and legal issues from harming your business
 Question Bank

Question 1 of 5

Which topics would be the best candidate for a white paper?

an opportunity for buying surplus parts for steering systems.

a faster, cheaper, data-storage medium

a revolutionary pollution-reduction method

(White papers are useful for new ideas or products, especially when geared to limited
audience.)

a promotional offer on last year's automobiles

Question 2 of 5

From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?

A sales brochure is more concerned with economic factors than a white paper.

The white paper focuses more on a single issue or product than a sales brochure.

A white paper appears to be more analytical and impartial than a sales brochure.

(Traditionally, a white paper presents deeply reasoned and impartial arguments without the
flash of a sales brochure.)

A sales brochure appears more honest and trustworthy than a white paper.
Question 3 of 5

Which paper would engage most readers from beginning to end in a lengthy white paper?

"Sorghum Harvests for 2012-2018"

"How to Install Horseshoe Cable Fasteners"

(An interested reader would want to understand the complete process you provide in the
paper.)

"High-performance sports car price guide 2019 "

"Global Water Quality in the Next Decade"

Question 4 of 5

How might you manage the process of polishing a draft?

Read the draft multiple times.

Use a checklist.

(Because there are several distinct items to review, a checklist is essential.)

Employ an outside editor.

Run a spell checker.

• Question 1

A stakeholder who is quoted in a paper should be given the opportunity to review

_____.

the section containing the quotation

the quotation only

the quotation and the executive summary

the entire white paper

• Question 2

How can you avoid discontinuities in style when incorporating outside materials?

Limit the outside material to footnotes or sidebars.

Present all graphics in an appendix.

Incorporate materials with explanatory text rather than just graphics.

Adapt the materials to your paper's need, and avoid just copying content from outside
materials.

• Question 3

What should be the focus of the introductory part of a white paper?

Develop engagement with the reader.

Identify solutions for the reader.

Strive to make a sale with the reader.

Present background data to the reader.

• Question 4

What graphics type should you use sparingly in a white paper?

company-related graphics

informational graphics

graphical text elements

illustrational graphics
 • Question 5

What is the main benefit of studying examples of white papers in your area of
expertise?

You can learn how to format content listings and titles.

You can understand acceptable variations in paper length

You can find suitable examples that fit your purpose.

You can find the accepted format standard in your area.

Question 1

A correlational study will not only point out the trends in your data but can prove causality.

• TRUE
• FALSE

Question 2

A rigorous and well-structured instrument will need to be what two things?

Significant and Ethical

Deductive and Confidential

Correlational and Probabilistic

Reliable and Valid

Question 3

Why is it important for another researcher to be able to replicate your study?

It broadens the findings of your research if findings can be replicated in another setting.

It allows for the research field to test the validity of your findings

It can ensure the relevance of this new knowledge in different environments.

all of these answers

Question 4

The independent variable is the variable your research will manipulate to see potential relationships
with dependent variables.

TRUE

FALSE

Question 5

What makes a research objective different from a research question?

There can only be one research objective.

A research objective is more focused than a research question.

A research objective can only relate to a hypothesis.

The research objective is concerned with the goals of your research rather than the questions your data
collection attempts to answer.

Question 6

Why is the null hypothesis important in quantitative research?

There needs to be more than an educated guess about a phenomenon.

Statistics are a soft science and need a different hypothesis than a hard science.

A null hypothesis accounts for random chance as the reason for a perceived relationship between
variables.

Quantitative research is about certainty rather than probability. The null hypothesis is not a certainty
measure.

Question 7

How does a literature review differ from an annotated bibliography?

A literature review is a straightforward recitation of what you read, like a book report.

There is no difference; a literature review is the research term for annotated bibliography.

A literature review must include all of the literature you have read on the topic.

A literature review provides a thorough dive into the field from a narrative perspective, not just notes.
Question 8

Can good social science research be subjective?

Yes, because social science research can cherry-pick its findings to match an ideology.

Yes, because subjectivity as a social science research term is about the human condition.

No, because objectivity must be more than a research framework.

No, because objectivity is at the forefront of the scientific method.

Question 9

Which of the following IS NOT a consideration when narrowing your research topic?

Relationship of Variables

Aspect

Validity

Methodology

Question 10

You should start writing your problem statement from the place you feel the most comfortable.

TRUE

FALSE

Question 11

Which of the following IS NOT a section of a research proposal

Criticisms

Problem Statement

Methodology

Analysis
Question 12

What is population sampling?

The methodology used to achieve a representative sample of people to participate in your study.

Finding the people who take part in your study but should not have.

Choosing participants at random to ensure probability.

Engineering the participants in your study to align with the contours of the population.

Question 13

Which is the best description of an ancillary study?

Putting an intervention into an experiment to measure against a control group.

Supplementing an existing data set with one or more additional measurements.

Using an existing data set but comparing variables not examined in the original study.

Using statistics to identify variances and publication biases in existing literature and research results.

Question 14

There are multiple ways to share and fill out a survey, and your research can combine methods to
meet participants where they are.

TRUE

FALSE

Question 15

How do 'statistical significance' and 'practical significance' differ?

Statistical means the findings are relevant; practical means the probability of results left to random
chance is low.

Statistical means the probability of results left to random chance is low; practical means the findings are
relevant to use in your field.

There is no difference.

Statistical means the probability of results left to random chance is low and the findings are relevant;
practical means the cost is low.
Question 16

Which of the following IS NOT true about formatting a table?

Show data patterns in columns rather than rows because most people read down rather than across.

More smaller tables are better than one very large table.

Simplify numbers to the fullest extent, even if that means using scientific notation.

Make sure to share your data from the highest number to the lowest.

Question 17

Common acronyms should be used throughout the paper.

TRUE

FALSE

Question 18

Most research limitations fall into which two categories?

Methodology limitations and data limitations.

Methodology limitations and infrastructure limitations.

Methodology limitations and population sample limitations.

Methodology limitations and research team limitations.

Question 19

The abstract and final summary are almost always the two most-read parts of a research paper.

TRUE

FALSE
Question 20

Which of the following IS NOT a primary ethical standard of research?

Informed consent

Validity

Avoiding harm while doing good

Confidentiality

Question 21

Which of the following studies would NOT require Institutional Review Board approval?

All studies require IRB approval.

A study using a mix of human and non-human subjects.

A study entirely using previously collected data which was published in a publically available source.

A study using internal subjects.

Writing Articles

Question 1

Which of these article types is the most flexible and popular?

feature

(Feature articles are the cornerstone of nonfiction writing and are commonly seen in
magazines.)

News

Research

Commentary

Question 2

What should you NOT include in a pitch or query letter?

sources you plan to speak with

a deadline for responding

 your completed article

(Editors typically prefer you don't submit finished articles "on spec" or on speculation
that they'll publish them.)

the editor's name

Question 3

All of these are great sources for your article content EXCEPT _____.

something you saw with your own eyes

something you heard from a friend

(Check the validity of facts before publishing them to avoid sharing false
information.)

something you read in a major news outlet

an interview you did with an expert

Question 4

Before an interview, it's a good idea _____.

to prepare a list of yes-or-no questions

not to think too much—you want it to feel like a natural conversation

to prepare a list of long, complex questions

to ask your subject if it's okay to record the interview

(It's illegal in many countries and U.S. states to record someone without their knowledge.)

Question 5

One way to organize the ideas in your article is to _____.

edit your notes, deleting and cutting/pasting as needed

create a detailed outline with roman numerals

all of these answers

(These are all great options. Use what works for you. The important thing is to
get organized before you begin writing.)
 sketch a loose visual roadmap or flow chart

Question 6

Use your creativity to keep the reader engaged in all parts of your article EXCEPT _____.

Transitions

the ending

quotations

(Quotations are nice to include, but you can't be very creative with them.
Accuracy is most important here.)

the "lede" or beginning

Question 7

When editing your article, what should you NOT be looking for?

Roman numerals

(These are sometimes part of the outline/organization process, not the editing
process.)

Cliches

fussy language

unnecessary words

Question 8

When submitting your article for publication, don't include _____.

a suggested headline

a list of your interview questions

(This is not necessary.)

photos and captions

your availability in the coming days

Question 9

What are the two main reasons to promote your article?

to show your subject matter to readers and your skills to editors

(You want as many reader eyeballs on your work as possible, and you want
future editors to see you're a proven, published writer.)

to show your editing to publishers and your skills to sources

to show your transitions to readers and your subject matter to editors

to show your sources to editors and your skills to competitors

Question 1

Information literacy includes skills in navigating research, as well as an understanding of _____.

how information is created

(Understanding how information is created and how to get value from it are
essential to information literacy.)

the Dewey decimal system

who the primary information creators are

exactly how much information exists

Question 2

Aaron plans to do some research on the Industrial Revolution in the university library's
archives. How would what he finds there differ from research on the same topic in a general
library's collection?

The materials are more likely to be digital than materials in a general library collection.

The materials were all created by scholars who studied the Industrial Revolution.

Some of the relevant materials were created during the Industrial Revolution.

There are many more copies of archival materials than materials in a general library collection.
Question 3

Margot travels frequently for work. Why might she choose to use an online library to
conduct research for a project she's working on?

She needs to use books written by an author who's still living.

Only online libraries have free books.

She can access the books remotely.

(It's easy to access ebooks remotely through online libraries.)

She only needs books in the public domain.

Question 4

A train derailed outside of Philadelphia on Monday. Based on the information cycle, where
would you read about this story on Tuesday?

Internet

reference book

newspaper

(In the information cycle, newspapers usually cover a story the day after it
happens.)

academic journal

Question 5

How can Wikipedia be helpful when you're conducting college research?

It can help you identify keywords and concepts to research elsewhere.

(Wikipedia shouldn't be used as a primary research source, but can help narrow
in on areas to learn more about.)

It can be referred to for unbiased information on any topic.

It can be used as primary source material.

It can be used as a sole source since it's so comprehensive.

Question 6

How are social media sites today being used as a trusted source of information?

They're used to connect classmates and coworkers.

They're used to share personal videos.

They're used to update communities about natural disaster

They're used by organizations to push a political agenda.

Question 7

Nan is a school administrator trying to estimate how many school-age kids will be living in
her district in five years. What type of research resource should she use to help her find the
answer?

Maps

statistical database

(A statistical database like the U.S. Census could provide this information.)

objects and artifacts

materials collections

Question 8

As a visually literate researcher, which action can help establish the credibility of an image?

Find an image with an online search.

Identify the images needed.

Evaluate the image source

Put the image in context

Question 9

Felicity wants to use some photos of the New York City skyline in her presentation. What
type of images should she look for to ensure she can use them without permission?

images in the public domain

 images from a library's archives

images from the Library of Congress

images that appear in Google search

Question 10

For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.
Which source should he use?

Newspaper

trade journal

general magazine

scholarly journal

(Scholarly journals are typically peer reviewed.)

Question 11

What is true about general magazines?

The articles are peer reviewed.

They're written by professional journalists.

(General magazines are written by professional journalists, but are not peer
reviewed.)

They are considered primary sources.

They contain a bibliography.

Question 12

Who would find mind mapping the most helpful?

Someone who needs to refine the direction of their research.

(Mind mapping can help organize ideas and drive a direction for research.)

Someone who wants to organize the research they've already conducted.

Someone who doesn't know what research topic to start with.

 Someone who is an expert in their research topic.

Question 13

Which Boolean search term broadens your search?

And

Both

Or

Not

Question 14

What type of search terms can help you find similar or related terms grouped together?

free language terms

subject headings

authority headings

(Authority headings are established names or phrases that make sure related materials
can be found together.)

Keywords

Question 15

If you aren't able to find enough source material when you start researching a topic, you
should consider _____ your topic.

Narrowing

giving up

expanding

(If your topic is too narrow to find many sources considering expanding it before
giving up.)

abandoning
Question 16

Malik's instructor is requiring that students use two primary sources for their end-of-
semester project. What sources should he choose?

autobiography and biography

news article and diary

diary and description by a witness

(Diaries and witness descriptions are considered primary sources.)

magazine article and encyclopedia

Question 17

Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what
circumstance would she choose a popular publication as a source?

She needs a bibliography to refer to.

She wants to use peer-reviewed information.

She is unfamiliar with the jargon in the field.

(Popular publications are used when a researcher is unfamiliar with the field's jargon.)

She needs credible citations.

Question 18

Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism?

Using the sentence with quotation marks around it.

Just changing the word order of the sentence.

(Simply changing a few words or mixing up the word order is not enough to
avoid plagiarism.)

Restating the sentence in his own words.

Crediting the original source of the sentence.

Question 19

What usage of copyrighted materials would be a violation of the fair use doctrine?

Criticism

marketing

(The doctrine does not consider marketing a fair use for reproduction.)

Teaching

news reporting

Question 20

Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?

a description of the sources

(An annotated bibliography or evaluative annotation includes a brief paragraph

that describes the source.)

the authors of the sources

the publishers of the sources

the names of the sources

Question 21

For a work of art, what is contained in an image caption that is not present in an image
citation?

the item's owner

the title of the work

the dimensions

the artist's name

Question 1

When starting your Quick Start Guide, what questions should you keep in mind?

A. Are there steps my user must take to get started?

B. How can I make my guide visually appealing?

C. Are there tasks my user may want to complete?

• A, C

("Musts" and "mays" are always a good place to start.)

• B, C
• A, B
• A, B, C

Question 2

Which of the following practices should you follow when annotating screenshots?

Keep annotation style consistent throughout the guide.

(Consistency helps the reader move quickly from one visual to the next.)

Vary the annotation style from one visual to the next.

Make the annotation style match the size and color of the actual screenshot.

Annotate each element of the screenshot.

Question 3

Good Quick Start Guides combine _____ language and _____ language.

plain; understandable

technical; specialized

plain; technical

(You should never think of using plain language versus technical language. You
should combine both)
Question 4

A good heading should always be what?

specific and descriptive

(The heading should contain enough information for the user to decide
whether to read the section.)

as concise as possible

seldom using any verbs

written as a complete sentence

Question 5

Which of the following items is the best example of a good step description?

Turn on ventilation system before starting any other steps.

(It is often best to begin each step with a verb.)

Ventilate the laboratory.

The necessity of proper ventilation

Before starting any other steps, turn on the ventilation system.

• Question 1 of 7

What is the difference between a conceptual guide and a procedural guide?

A conceptual guide explains why it is necessary to accomplish a task, but a procedural

guide describes pitfalls.

A conceptual guide explains the order of steps, but a procedural guide lists the steps in no
particular order.

A conceptual guide outlines steps to accomplish a task, but a procedural guide explains
the main ideas of that task.
 A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.

• Question 2 of 7

Which of the following items best uses plain language to describe an idea?

Lyophilize the sample until its mass becomes constant.

Remove as much water as possible from the sample by lyophilization.

Freeze dry the sample until no more water sublimes.

Leave the sample in the lyophilizer until its mass does not change with time.

• Question 3 of 7

How are "Must" Quick Start Guides organized?

They give the user options for how to proceed.

They walk the user through a strict sequence to achieve a desired outcome.

They are presented non-sequentially.

They include helpful visual aids.

• Question 4 of 7

It can be helpful to base your Quick Start Guide on _____.

an online template

the user manual

previous Quick Start Guides you have made

your competitor's Quick Start Guide

• Question 5 of 7

The most important aspect of formatting to remember is that _____.

it should be conservative and decorative

it should be easy on the eye and consistent

it should convey meaning and be consistent

it should be decorative and flamboyant

 • Question 6 of 7

How should you address the user when you are writing a Quickstart guide?

with the phrase "the user" throughout the guide

with second-person pronouns or the imperative mood

with a fictional user and giving that user a name

with third-person pronouns and the indicative mood

• Question 7 of 7

How can you avoid including too many notes?

by writing a glossary of terms

by including notes in an appendix

by breaking up steps into smaller groups

by using footnotes instead of notes in the text

Q1

Which choice is a reliable way to ensure that your email will be read?

Use a comma after the recipient's name to convey respect.

Use a compelling subject line.

(A reader typically looks at the sender's name and the subject line to determine
which emails to read.)

Close out the email with a heartfelt expression like "Very truly yours."

Give all the critical information in one paragraph so the reader will have fewer paragraphs to read.
Q2

How should you structure your document for easy reading?

Use two or three line paragraphs

Include at least 8 sentences in each paragraph.

Use lists and bullets.

(With bullets and lists, the reader immediately sees the key points.)

Use long paragraphs.

Q3

Revise the following sentence to be more concise, but have the same meaning:

"The sales figures that we calculate annually will be given to you sometime on the first day of the
month of July."

You will receive our annual sales figures July 1.

We will give the sales figures that we calculate annually to you on July 1.

On the first day of July, you will receive the sales figures that we have calculated.

You will receive from us before the close of our work day on July 1 the annual sales figures.

Q4

Which of the following elements do effective business writers always include in their
communications?

a face-to-face component

adjectives and adverbs

topic sentences

(The topic sentences are crucial to let the reader know the paragraph's main
idea.)

compliments to the reader

Q5

Which of these is an example of a concrete request?

Please help yourself to several bagels in the conference room.

You'll need to increase your sales by 20 percent soon.

Try to work harder on your next presentation.

Please have the expense report on my desk by 5 p.m. this afternoon.

(Which report, the location, and the time are all specific and concrete.)

Q6

Which sentence is punctuated properly?

Despite having been before I am excited to attend the conference.

I have been to the conference before, I am excited to go again.

I have been to the conference before, and I am excited to go again.

I have been to the conference before; and I am excited to go again.

Q7

Which of these should you do during the planning stage?

write every random thought that comes into your head

identify five specific topics to include

determine how long the document will be

consider the reader's needs and wants

(Analyzing the reader's needs and wants during the planning stage will help the
writer adapt the message to the reader.)

Q8

What is one reason to send a handwritten note?

to discipline a subordinate
 to express gratitude

(A handwritten note has a more personalized feel, ideal for sharing deeper
emotions.)

to spread awareness about a new policy

to suggest a new meeting time

• Question 1 of 13

Which of the following is a grammatically correct sentence?

Please put the folders over their.

Your attitude affects your performance.

Everyone already knows what they're supposed to do.

Kyle and myself would like to request Friday off.

• Question 2 of 13

How much of your writing time should be spent planning and revising?

50%

80%

none

30%

• Question 3 of 13

What question should you ask yourself to write in a conversational style?

What are the most important pieces of content to include in this email?

Would I say this to someone if I were speaking to them face to face?

By when do I need this correspondent to send her reply?

 How can I make this email formal enough to sound impressive?

• Question 4 of 13

Revise to include all the necessary specifics: We will be having a meeting on Tuesday.

Next Tuesday we'll meet to discuss some items in Room 101.

Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.

We are writing you to tell you that our Tuesday meeting's plan is to discuss flextime and
child care.

We will have a meeting next Tuesday at 10:00.

• Question 5 of 13

You send an email to your coworkers telling them to meet at the hotel conference
room at 9 a.m. for a meeting. Considering the 10 Cs, what piece of information are
you forgetting to tell them?

They should bring writing utensils to take notes.

The meeting's purpose is to discuss a marketing plan for your new product.

The new hire, Janet, will also be there.

The hotel recently received national recognition.

• Question 6 of 13

Which of the following is indicative of a typical memo?

a clear introduction

a single paragraph

a length over two pages

a signature block
• Question 7 of 13

Which of the following is an example of courteous writing?

The room is already booked on the 11th, but it is available on the 12th.

You didn't remember to include the time.

I will grant you the extension.

No, that won't work for us.

• Question 8 of 13

Which of these should be included in a report for a client unfamiliar with your
company?

opinions

company-specific jargon

superlatives

specific company background information

• Question 9 of 13

"Please complete the audit report by end of business day, Friday." What sort of
request is this?

redundant request

considerate request

courteous request

concrete request

• Question 10 of 13

How can you ensure your recipient will read your email quickly when she receives it in
her inbox?

Mention the email when you speak to her face to face.

 Forward messages as often as possible.

Use a one-word subject line.

Create a specific and compelling subject line.

• Question 11 of 13

Which of these clues indicates that a source is credible?

The source includes answers collected from a few coworkers.

The source comes from an expert in the field.

The source uses materials collected several years ago.

The source was compiled using leading questions.

• Question 12 of 13

What is grammatically wrong with this sentence?

"Although I've already reviewed the slide deck I am still planning on attending the
live presentation."

The sentence is grammatically correct.

The sentence needs a comma after "deck."

The sentence should be divided into two separate sentences.

The sentence has a spelling error.

• Question 13 of 13

Your employee's writing skills have improved. Because of this improvement, she is
being put on a new account. Considering coherence, which of the following is the
most effective way to inform her of this?

Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.

Your writing skills have improved tremendously. However, you are being assigned to the
Johnson account.
 Your writing skills have improved tremendously; additionally, you are being assigned to
the Johnson account.

Your writing skills have improved tremendously. You are being assigned to the Johnson
account.

Q1

Noel has a critical meeting with her steering committee. She wants her communication to succeed so
she can move forward with a project. Which tool will help her achieve this?

using a 5W form

(This form walks you through a series of questions that will give you a
purposeful communication that will achieve the goals everyone wants.)

using video conferencing

using a checklist

using Email

Q2

One of the important factors of successful communication is to know your audience and to
have them listen to you. Which of the 5Ws guides you through questions to get to the
results you need from them?

Who

Why

Where

What

(This W will guide you with questions towards the outcomes (goals) you are seeking to
achieve with the communication.)
Q3

Mika is getting ready to propose a new solution to her company executives. She knows
there may be resistance. What should she avoid to get her audience to be receptive?

Articulate what you can do instead of what you cannot.

Ask yourself, why might my decision-maker say no?

Bridge with the word "but" instead of the word "and."

(The word "but" creates conflicts, so use the word "and," which creates cooperation and
will quickly get them receptive to your communication.)

Q4

Jeremiah just finished a speech with an idea he mentioned in his introduction. This
technique is known as _____.

bookending

(This technique imprints and reinforces your most important points. People feel a
satisfyingly full-circle closure to your communication.)

Sandwiching

Alliteration

Q5

Rafe has less than 10 minutes to get his communication into his audience's mental door and
wanting to know more. Which of the following would prevent Rafe from connecting with his
audience?

Link the word "imagine" to three benefits of your product.

Open with three "did you know" questions.

Segue into what's next by saying, "you don't have to imagine it."

Provide the audience with a two- or three-sentence overview of the company.

(You would do this after you have the audience's attention, especially if it is late in the day
or after they listened to other communications.)
Q6

Albert has crafted a presentation for a conference on environmental solutions. He needs to

ensure that his audience will be inspired to take action. What does he need to include in his
presentation to inspire action?

Include a Q and A slide.

Tell them what they need to do.

Include an action-oriented close.

(This type of close inspires action by giving people three good reasons to continue the
conversation, so they act on what you say.)

Provide one specific way to continue the conversation.

Q7

Mark has a great idea for securing dog crates in a car. Which technique would be the best
way for him to present his idea?

Use a slide show.

Use a prop and act out the scenario.

(Turning yourself into a visual aid and acting out the problem you solve can motivate
people to give you their eyes and their attention.)

Explain the problem and solution you have.

Q8

You want to create a takeaway people can repeat and have it stay in their minds when they
leave your communication. What should you avoid?

using rhyme

using iambic meter

developing a 50-100 word message

(This is too long. You want to distill your message or takeaway into 10 words or
less.)

using alliteration
Q9

Miguel has asked you to help him with his presentation. He wants his audience to be a part
of his story. Which technique would you recommend to him?

Add "you" type questions.

("You" questions give people autonomy to explore how this might be pertinent in
their personal or professional life.)

Add a Q and A.

Tell them your story.

Pause after every slide and ask if anyone has questions.

Q 10

Dieter has a big communication meeting coming up where he will be presenting his
solution. Which action may inhibit Dieter from being successful?

Rehearse in front of some people.

Go for a walk and rehearse your presentation.

Practice your delivery in front of a mirror.

(Practicing in front of a mirror causes you to be self-conscious, which is the opposite of

what you want when you speak.)

• Question 1 of 9

You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?

End sentences with downward inflection.

Project your voice to all four corners of the room.

Tower instead of cower.

Project a voice of authority.

• Question 2 of 9

When interviewing for a job or selling an idea, what should you refrain from doing?

Talk about the various positions you have had in your career.

Share a unique credential.

Give a specific example of a problem you solved.

Relate relevant experience to benefits to your audience.

• Question 3 of 9

Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?

Highlight your numbered points when you mention them and in your summary.

Preselect a precise number of ideas to cover in your allotted time.

Name your step-by-step process with an alliterative word.

Color code your process steps.

• Question 4 of 9

Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?

You are right to show you understand their cares and concerns.

Share the good news of how you have already addressed their cares and concerns.

Address their cares and concerns.

Anticipate your decision maker's cares and concerns.

• Question 5 of 9

Amy is applying the technique called _____ in her communication so that the audience will
picture what she is saying and feel they are part of her story.

SCENE

SEGMENT

SEQUENCE

SENSE
• Question 6 of 9

Kurt is fielding questions from an audience after his company just implemented some
recalls on a product. What would make the person complaining angrier?

Apologize.

Explain why it happened.

Agree.

Act.

• Question 7 of 9

The _____ says we can identify with an individual, not an idea.

empathic medium

sympathy telescope

empathy telescope

social medium

• Question 8 of 9

If you are fielding questions from an audience and someone asks a question you do not
want to answer, what would be the best approach in this situation?

Tell them you cannot answer that one.

Say you don't know.

Redirect the conversation.

Tell them that is a bad question.

• Question 9 of 9

The goal of communication is to _____.

tell people what to do

inspire action

sell an idea

sell a product
Q1

Under copyright law if you have a database of your client contact information, what is considered
protected?

only individual confidential data records

combination of phone number and client contact name

only the entire database not individual data

neither the data nor the database is protected

Q2

If in a work-for-hire agreement, you (the contractor) create something, who will own the
rights to be considered the author?

As a contractor, it will be the party that is paying you to do the work.

As an contractor, you always are considered the author.

As an employee, you are always considered the author.

As a contractor, both parties will have joint authorship rights.

Q3

If you are the creator of an asset protected by copyright law, which statement is true?

If you are authoring for a company, then the copyright is valid for 70 years after your death.

If you are not authoring for a company, then the copyright is valid for 70 years after your death.

If you are not authoring for a company, then the copyright expires upon your death.

If you are authoring for a company, then the copyright never expires
Q4

Public domain is defined by assets not protected by copyright law?

TRUE

FALSE

Q5

In order to sue for copyright infringement, you must first do what?

have a registered copyright

you can sue before you register the copyright

have all your confidentiality agreements prepared to be signed

register for a trademark first

Q6

Which statement is most accurate?

Under copyright law, companies can be liable for all infractions even if they are not aware of them.

Even if you know that an infraction has taken place, you are not liable if a contractor performed the
infraction.

Under copyright law, owners of companies cannot be held personally liable for infractions.

Under copyright law, companies are never liable for infractions if no one in the company is aware of
them.

Q7

DMCA is an abbreviation for what federal act?

the Design Materials Copyright Act

the Document Management Copyright Act

the Digital Materials Copyright Act

the Digital Millennium Copyright Act

Q8

What is not a good example of a trademark?

A slogan

A brand name

A color

A jump shot

Q9

Copyrights cover a work of art and trademarks cover a brand.

TRUE

FALSE

Q 10

In trademark terms, "genericide" means

the trademark name has lost its distinctiveness.

the product that you have trademarked has not been successful.

the trademark name is no longer valid because you have changed the product name.

the trademark name is not unique enough to be protected

Q 11

Before adopting a trademark, what is the first thing that you should do?

Look for a similar trademark and copy it closely.

Determine if this trademark will look good on social media.

Determine if you can adopt this trademark without infringing upon any prior existing use of the
trademark.

Register the trademark.

Q 12

What .gov site provides a searchable database of registered trademarks and provides forms
for registering your own trademark?

USPS.gov

PTOUS.cov

USPTO.gov

USPA.gov

Q 13

What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?

International Trademark Act Protocol

Madrid Protocol

EU Trademark Protocol

International Trademark Protocol

Q 14

The broadest trademark symbol is the use of what?

Words

logo only

a word in a stylized font

words and logo

Q 15

How many trademark extensions can you file?

10
 How many trademark extensions can you file?

Q 16

In terms of trademarks, infringement

adds value to your trademark.

is an analysis of whether there's a likelihood of confusion between two different marks.

is a good thing.

is using a trademark without the owner's permission.

Q 17

What is an injunction?

Something usually issued by the USPTO.

Something that happens when you get a shot.

The best way to take a trademark away from someone else.

A requirement from a court that the party infringing on the trademark must stop.

Q 18

How many years is a patent valid?

15

10

20
Q 19

In how many months does a provisional patent expire?

18

36

24

12

Q 20

What change has been made to the America Invents Act in recent years?

Mobile devices were added to list of patentable inventions.

Two creators can now gain patents on identical inventions if both were created within 12 months of each
other.

The creator of an article is better protected against infringement.

The first person to file the patent gains the rights versus the first person to come up with the idea.

Q 21

If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?

Get a verbal agreement from the other party that they will not steal your idea.

Have the other party sign an NDA.

Keep two fingers crossed behind you back as you tell them your secret.

Threaten to sue the other party if they steal your idea.

Q 22

Which is not a good way to research if a patent already exists for your idea?

Search the US Patent and Trademark Office's online database.

Search Google's online patent database.

 Phone a friend.

Hire a lawyer to verify that no patent exists.

Q 23

Which of these is not a good way to keep track of your creation?

email notes

keep dated documents on a computer

keep lab notebooks

leverage the poor man's patent

Q 24

A trade secret is

something that is secret but is of no real value.

is worth its weight in gold.

in the name so all trade secrets must have the word "secret" somewhere in the name.

something that is secret and has value.

Q 25

In general, recipes are never protected under the trade secret law.

TRUE

FALSE

Q 26

In order to prove that someone has infringed upon a trade secret, you do not need to

prove it is a secret.

have the name of the party that is infringing.

 prove that you took steps to protect the secret.

show that it has value.

Q 27

If you are under an NDA and someone who is not under an NDA discloses a trade secret to
you, you are still bound by your NDA to not disclose the trade secret in most cases.

TRUE

FALSE

Q 28

Rights of publicity usually do not cover

the exploitation of your persona for monetary gain without your permission.

the exploitation of your face for monetary gain without your permission.

your freedom of speech.

the exploitation of your voice for monetary gain without your permission.

Q 29

A model release is a waiver to rights-of-publicity laws?

TRUE

FALSE
Q1

Which of the these is the only subject matter than is patentable?

data structures

electro-magnetic signals

compositions of matter

non-functional descriptive material

Q2

An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s) must the idea
have to be patentable?

It must be useful, novel, and obvious.

It must be a an idea for a product that can be sold to the public.

It must have merit as determined by a patent attorney.

It must be useful, novel, and non-obvious.

(Novelty, usefulness, and non-obviousness must all be present for an idea to be

patentable.)

Q3

In what component of a patent application does the applicant identify the relevance of the invention
and the motivation for coming up with the invention?

Summary

Claims

Background

Abstract
Q4

Sue invented a steamer that heats food faster than a microwave. She knows she can sell the steamer
worldwide. Sue is concerned about costs. How should Sue protect her invention in other countries
while she begins marketing her cooker?

Sue should file an international patent application that will protect her invention in any country she sells
in.

Sue should file a PCT patent application, then determine what countries to file in after WIPO examines
her patent.

Sue should file a patent in the U.S., then file a PCT application to give her time to determine
what countries she should file patents in.

(A PCT application provides a thirty-month window on international patent

protection during which she can test market her steamer.)

Sue should file a patent in the U.S., then file a PCT application that will provide her with twenty-year
patent protection all countries.

Q5

Infringement on dependent claims is nearly always found even if the independent is not infringed
upon.

TRUE

FALSE

Q6

ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to avoid being
sued for intentional patent infringement. What might ABC, Inc. do to avoid intentional
infringement?

Avoid doing patent searches so they do not become aware of a patent they might infringe.

(Intentional infringement requires actual knowledge of an existing patent.

Some companies avoid "knowing" by not searching.)

Avoid producing an item based upon an idea that a patent had been applied for but abandoned.

Avoid producing a product when a similar product has a patent pending.

Avoid using risk management techniques when proceeding with product development.
Q7

Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?

The information in her patent application will not be published by the USPTO until 18 months after filing.

She can request the USPTO not make the information regarding her invention public after her patent is
issued.

She can request the USPTO not publish information regarding her patent application at any time while it
is pending.

If there are other people working on the invention with her she can utilize a confidentiality agreement.

• Question 1 of 7

"Patent prosecution" has what meaning in the process of submitting patent

applications?

Patent prosecution is the process of appealing the refusal of a patent application to

the federal courts.

Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.

Patent prosecution is the process of reviewing prior art noted by the examiner when
refusing an application.

Patent prosecution is the process of having a patent examiner expedite the review process.

• Question 2 of 7

Jane believes she has a patentable idea. What timeframe applies if Jane decides to
apply for a utility patent?

Jane must not have not disclosed her idea publicly within the year before filing her
application.

Jane must not have disclosed her idea publicly more than a year from filing her
application.
 Jane must have disclosed her idea publicly regardless of time limit before filing her
application.

Jane must have disclosed her idea publicly at some time more than a year before filing her
application.

• Question 3 of 7

ABC Corp. copies XYZ Corp's patented wheel-lock for its new trailer. The wheel-lock is
only $12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling
its new trailer. Has ABC infringed on XYZ's patent?

ABC will infringe on XYZ's patent once it begins selling trailers with the XYZ patented
wheel-lock.

ABC will only infringe on XYZ's patent if it sells the wheel-locks separately from the trailers.

ABC has not infringed because it did not use the wheel-locks sold by XYZ but made its
own locks.

ABC infringed on XYZ's patent when it used XYZ's patented idea for its own wheel-lock.

• Question 4 of 7

While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ
claims they are entitled to the benefits of the patent. What is the only legally accurate
scenario regarding patent rights and benefits?

XYZ Corp. licensed any rights to inventions to Carl when he was hired. XYZ Corp's name
will be on the patent.

Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.

Carl licensed his patent rights to XYZ. When he licensed his rights, XYZ Corp's name
replaces Carl's on the patent.

XYZ Corp. is the named inventor because XYZ furnished the facilities in which Carl
developed the new painting process.
• Question 5 of 7

Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape
will be popular with drivers who buy sports cars. What type of patent should he apply
for?

a utility patent because utility patents protect the aesthetics of an invention rather than the
invention's functionality

a design patent because once Edgar protects the X-design his patent will also protect the
function of turning the car's front wheels

a utility patent because a utility patents protects both the design and the functionality of
an invention

a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car

• Question 6 of 7

If a patent examiner refuses an application because the idea in the application is

"obvious", that does this generally mean?

The examiner found there is no usefulness to the idea.

The examiner determined the idea is not novel.

The examiner identified similar products in the marketplace.

The examiner discovered there is prior art for the idea.

• Question 7 of 7

When you are searching a database to determine if there is an existing patent for an
idea, where should you focus your search?

in abstracts, because abstracts contain the most complete information regarding novelty
or obviousness

in background, because a patent that satisfies a particular need bars other patents that
satisfy the same need

in drawings, to determine if your product's utility and design is sufficient to be issued a

patent

in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Q1

When was the copyright clause incorporated into the United States constitution?

1906

1776

1878

1787

Q2

Kohel Haver has not registered for a copyright himself.

TRUE

FALSE

Q3

What does DMCA stand for?

Digital Management Copyright Act

Department Management Copyright Attribution

Digital Millennium Copyright Act

Digitally Managed Copyright Act

Q4

You need to have a copyright credit on your image to protect the copyright.

TRUE

FALSE
Q5

How soon is copyright ownership attained by the creator?

as soon as the creator registers his copyright

as soon as the government sends them a copyright registration certificate

as soon as the creator signs his creation

as soon as the pen leaves the paper

Q6

What types of tangible creative expressions (work) can you copyright?

Words or Names

Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

Ideas or Concepts

Q7

What are the bonuses for registering your copyright?

absolute proof you created the artwork, free access to courts, guaranteed damages up to $150,000 for
willful infringement

legal presumption you created the artwork, free access to courts, guaranteed damages up to $150,000
for willful infringement

legal presumption you created the artwork, access to courts, presumption of damages up to $150,000 for
willful infringement

Q8

Copyright.gov is the only online website to officially register your copyright in the United
States.

TRUE

FALSE
Q9

What is the cost and damages allowed for registering a single image copyright?

$35 and $150 for willful infringement

$35 and $150,000 for willful infringement

$40 and $120,000 for willful infringement

Q 10

What is the cost and damages allowed for registering a group of images copyright?

$55 and $120,000 for willful infringement

$75 and $120,000 for willful infringement

$55 and $150,000 for willful infringement

Q 11

A copyright registration for a single or group of images for an individual lasts a lifetime plus
seventy years.

TRUE

FALSE

Q 12

A copyright registration for a single or group of images for a business lasts ninety five years.

TRUE

FALSE

Q 13

As long as you change a design in some way you can avoid copyright infringement.

TRUE

FALSE
Q 14

When does an individual copyright go into public domain?

after seventy years

after a lifetime plus seventy years.

when it appears in google images

when the creator dies

Q 15

When does a business copyright go into public domain?

when the business goes out of business

after seventy years

after ninety five years

If you're Disney, never.

Q 16

NASA moon landing pictures are public domain because the public paid for them.

TRUE

FALSE

Q 17

Cease and desist letters are a good method to use for those who ignore a reasonable response to
copyright infringement.

TRUE

FALSE

Q 18

DMCA letters are specifically used to respond to web sites who are infringing your copyright and
asks them to remove and cease using the work.

TRUE

FALSE
Q 19

A DMCA Take Down Notice is sent to website hosting companies letting them know of copyright
infringement by their users and requires them to address the problem with the infringing web site
and its owner.

TRUE

FALSE

Q 20

How many years do you have to respond to a copyright infringement?

4 years

1 years

3 years

7 years

Q 21

If you change a design at least 20%, then it's OK to use it.

TRUE

FALSE

Q 22

If you created it you own the copyright as soon as the pen leaves the paper.

TRUE

FALSE

Q 23

A copyright registration in the United States can be universally enforced globally.

TRUE

FALSE

Q 24

An animal's original creative expression can be owned by the animal who created it.

TRUE

FALSE
Q 25

Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.

TRUE

FALSE

Q1

Which of the following is NOT part of the core logic of innovation?

creation of variety

scaling up of the best ideas

brutal selection from among the many options

repeating the word innovation again and again

Q2

Why do most organizations often stumble at innovation?

baggage of past success

fear of cannibalization

all of these answers

an excessive focus on maximizing efficiency

Q3

Why is collaborative innovation becoming increasingly necessary?

all of these answers

No company can master all of the necessary technologies and stay ahead.

Most products now require an integration of multiple technologies.

Rapid pace of technology development.

Q4

Which of the following is NOT an element of the “Design Thinking” process?

focusing on aesthetic beauty above all else

putting the user at the center

focusing on not just what the user says but also how he or she thinks, behaves, and feels

aiming for “zero distance” between the company and the user

Q5

What is the core logic behind the “lean startup” process?

Conduct lots of experiments.

Think of the term “lean” as eliminating wasted time, effort, and resources.

Design each experiment to answer a specific question.

all of these answers

Q6

Which of the following would be a poor approach to foster creativity without risking chaos?

urging creativity while also severely punishing any failure

setting up well-defined sandboxes for innovation

investing in deeper understanding of customers’ needs

engaging routinely and actively with young startups

Q7

Which of the following would be a BAD idea in a dramatic reimagining of the target customer (e.g.,
when Apple launched the PC aimed at individual users)?

Analyze why these customers remain unserved.

Brainstorm business model changes to make them relevant customers.

Identify currently unserved markets/customer segments.

Ignore eventual profitability.

Q8

What’s the best approach to pursue collaborative innovation?

Cultivate trust while keeping a watchful eye.

Agree upfront about contributions, ownership, and decision-making.

 Partner with people or organizations who bring complementary capabilities.

all of these answers

Q9

What is a key element of social innovation?

all of these answers

ensuring financial viability for the user as well as your organization

a novel solution to an important but underserved social problem

factoring in how the product or service would be used in real-life contexts

Q 10

What does frugal innovation (think of Southwest Airlines) refer to?

offering copycat products or services at somewhat lower prices

creating products or services that are cheap and ignoring everything else

acting tough with suppliers and employees to drive the cost down

designing an ultra-low-cost business model by eliminating “waste” across the entire system

Q 11

What must you NOT do when figuring out how to dramatically re-engineer the industry’s value
chain?

Ignore the impact of transforming some activities on other related activities.

Focus especially on activities with the biggest impact on total cost or delivered customer value.

Examine how technology could dramatically transform the entire value chain (or a part of it).

Map out the entire value chain from one end to the other.

Q 12

How might you dramatically redefine the notion of customer value (e.g., when Microsoft launched
Office as an integrated bundle of key applications)?

all of these answers

Look at products and services from the lens of end user

Assess whether they would prefer a more complete solution.

Examine the possibility of tailoring your offering to each user’s unique needs.
Q 13

Which of the following is NOT a sensible approach when driving for both consistency as well as
innovation?

Create well-defined sandboxes for experimentation.

Much like a train station, think in terms of a stable platform coupled with dynamic action.

Switch randomly between consistency and innovation.

Set up simple rules for allocation of time between routine tasks and experimentation.

Q1

What do good consultants do with their engagement contract?

Create a summary which outlines the four contract components.

(This is the recommended action provided in the course to help ensure

interested parties all understand the contract.)

Write a critique for the contract manager.

Uses the contract to determine how to construct consulting deliverables.

Files it, as the real job description is not included in the contract.

Q2

What type of "shifts" do you need to look out for if your client doesn't support your
proposed solution?

strategy shifts

power shifts

(Power shifts between managers and their teams can be a substantial roadblock
to acceptance of your deliverables, and must be discussed.)

shifty shifts
 funding shifts

Q3

One of the primary purposes for using the managerial and technical roles is to ensure your
client _____.

understands your deliverables

(This is a primary purpose for using the technical and managerial roles.)

listens to your exact approach for delivery

doesn't call another consultant

understands the importance of your contract

Q4

What is NOT something that client's typically look for during the early stages of your
consulting engagement?

Your social status within the client environment.

(While you should get along with the client team, your "social status" amongst
that team isn't typically considered to be relevant.)

Evidence that you know what you are doing.

Your willingness to listen.

Confidence in your abilities.

Q5

Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?

Define any operational risks that may surface for your client.

Respond to and correct any issue your client may bring to your attention.

(You should only respond to issues that were caused by your deliverables. You
should not respond to issues caused by lack of ownership on the part of your
client.)
 Schedule checkpoints to measure progress.

Define phase 2 opportunities, if appropriate.

Q6

What are the two types of potential "reviewer" you may be asked to fulfill during a
consulting engagement?

validating and critical

(This is the correct answer, as this represents the two objectives of a review you
may be asked to conduct.)

contracts and processes

crucial and temporary

all of these answers

• Question 1 of 9

Being a good "follower" is needed to show you can work within what aspects of your
client's environment?

The pace and industry of your client.

You like the food in their cafeteria so you are happy to meet clients there.

The culture and expectations of your client.

The meeting structure and collaborative nature of your client.

• Question 2 of 9

Switching between roles in a manner that doesn't confuse your client is important.
Which of the following is NOT a good practice when switching between consulting
roles?

Justify the role before you switch to it.

Use dialog to set up your role changes.

 Move quickly from one role to the other so your client doesn't lose patience with you.

Assess your effectiveness when switching roles.

• Question 3 of 9

When executing change management, working backwards from your “change

picture” and determine what steps your client needs to take is sometimes called what?

solution verification

business analysis

painting the picture

outcomes mapping

• Question 4 of 9

Which of the following is one of the elements to look for when determining the
appropriate roles that will satisfy your client?

The degree of process focus your client has in your technical area.

The length and detail included in your consulting contract.

The presence (or not) of potentially competing consultants on your client site.

The enthusiasm your client has for the technical products you are producing.

• Question 5 of 9

The best signal that you have support from your client is when your client
management team _____ on the recommendations you make.

acts

meets

questions

debates

• Question 6 of 9

Which of the following is not recommended for setting yourself up for future
consulting engagements with your client?

Understanding your client's business strategy.

Understanding what your client plans for their next major initiative.
 Constantly learning more about your client.

Giving your client detailed plans for multiple new initiatives.

• Question 7 of 9

There are two critical characteristics to ensure success as a consultant. What are they?

Broad technical skill and mastery of tools.

A keen ability to listen and change the minds of your client.

Communication skills and contract management background.

Expertise and the right attitude.

• Question 8 of 9

Before implementing your solution, your extended stakeholders need to understand

_____.

all the possible errors that might surface

your background so they know what to expect from your leadership

when you will leave so they know when to take over your role

the risks and benefits to expect

• Question 9 of 9

When playing the role of reviewer, you typically analyze a potential solution for which
two characteristics?

Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.

A review of personnel assigned to the project and the skills they bring to the initiative.

Reviews need to confirm the latest techniques are applied to derive a solution, and that
the senior leader understands the approach.

A review of planned deliverables, and to ensure the approach matches what you would do
as a consultant.
Q1

Which of these is NOT a consulting business model?

general contractor

project based

S-corporation

(An S-corporation is a type of legal entity.)

staff augmentation

Q2

How should you estimate and manage your costs?

take a swag and monitor it

review your financials at the end of the year

use a bottoms-up pro forma P&L

(A bottoms-up pro forma forecasts all expenses at a detailed level.)

use only external benchmarks

Q3

Where should you market your services?

on the cheapest marketing platform

on every available marketing platform

only on your website

where your buyers are

(Concentrate your marketing where your buyers tend to be. That maximizes the
value of your marketing investment.)
Q4

_____ sales is where the principals of the firm build relationships with clients, understand
their needs, and sell services to meet those needs.

Subcontractor

Direct

(Direct sales models focus on building strong relationships between the

consulting firm's principals and primary clients.)

Commissioned

Partnership

Q5

Which type of contract governs your entire relationship with the client?

Master Services Agreement

(A master services agreement governs all aspects of your relationship with your
client.)

Purchase Order

Statement of Values

Task Order

Q6

Which of these is a challenge of "at risk" pricing models?

regulators don't like these arrangements

incentives are aligned with your client

measurement is difficult

(Measuring performance after a project to calculate how much you get paid can
be a challenging exercise.)

you can make more money

Q7

What is true about "work made for hire" or "work product"?

it becomes your intellectual property

the client owns it after the engagement

(Work made for hire and work product almost always become the client's
property.)

it doesn't need to be defined in the contract

you get paid a higher rate for it

Q8

Which of these is NOT a downside to responding to an RFP?

they can take a lot of time

they can put pressure on your rates

they expose your true economics

they can result in big contracts

(RFPs can result in you landing a big contract which is a great outcome.)

Q9

What drives the number of people you need to staff on your team?

employment law

the amount of work to be done

(The amount of work to be done should drive the number of people you need
on the team.)

Personalities

contract provisions
Q 10

Which of the following is NOT a good technique for resolving conflict?

act passive-aggressively and hope the client gets the point

(Ignoring conflict and acting passive-aggressively will make the conflict worse.)

incorporate a client's ideas into the project

reduce the client's workload

give the client a visible role on the project

Q 11

When presenting your findings, be sure to present your ideas _____.

in the right format

(Choosing the right format makes it easier to understand and approve your
recommendation.)

after you leave the project

with as much data as you can find

like you're the expert

Q 12

Why should you consult an attorney when you draft a contract?

to protect your interests and reduce risk

(Attorneys will help you identify and mitigate risks in a contract. They'll also
protect your interests in negotiations.)

because the client has an attorney

to lower your profits which reduces your taxes

so your contracts sound intimidating in negotiations

Q 13

_____ tracks money coming into your business and going out of it.

Balance sheets

Cash flow

(Cash flow is the movement of money into your business as revenue and
funding and out of your business as expenses.)

Financing

Debt

Q 14

A _____ agreement prevents your employees from pursuing your clients after they've left
your employment.

intellectual property

restriction

project

noncompete

Q 15

What kind of insurance protects you when your work isn't up to standard and it causes financial
damages?

Disability

workers' compensation

Errors and omissions (E&O)

(E&O insurance covers situations where mistakes you make cause financial
damages to your client.)

general liability
Q 16

When you hire people to support you, you have to _____ work.

generate more

avoid

do more

delegate

(Delegate work to the people you hire to support you. That gives you more
time to work on higher value tasks.)

• Question 1 of 16

Which revenue model is one where you get paid based on the number of hours you
work?

fee-for-service

unit pricing

project-based

ancillary fees

• Question 2 of 16

Which of these is a downside to staffing your team with contractors instead of

employees?

your workforce could be less stable and predictable

you don't have staffing flexibility to add or remove staff quickly

you carry a large fixed cost by doing so

you don't have to pay employment taxes

• Question 3 of 16

_____ marketing is an approach where you share ideas and perspectives to interest
your buyers.

Content-based

Interest-based

Buyer-focused

Digital

• Question 4 of 16

What is a major risk of having a few large clients?

sales efforts are easier

losing a big client can be very damaging

sales cycles are shorter

income is more stable

• Question 5 of 16

A _____ is when a client pays you a fixed fee for a time period regardless of how much
or little they use your services.

retainer

project fee

flat rate

fixed rate

• Question 6 of 16

Why is the first deal you negotiate with a client so important?

it generates a lot of revenue

it sets precedent for future deals

it proves you have a real business

it keeps your competitors away

• Question 7 of 16

When licensing your intellectual property to clients, which of these actions should you
take?

define the license fees the client needs to pay

define whether or not they can modify your IP

specify how they can use the IP

all of these answers

• Question 8 of 16

What are the five major phases of a consulting engagement?

kickoff, analysis, presentation, assessment, invoicing

proposal, kickoff, delivery, closure, archive

contracting, proposal, delivery, feedback, payment

selling, proposal, kickoff, delivery, report-out

• Question 9 of 16

When should you include clients as members of your team?

only when they demand it

when you need to save money

when the client seems bored

as often as possible

• Question 10 of 16

The first step in a standard problem solving process is _____.

presenting recommendations

pinning and defining the problem

conducting deep analysis

generating solutions
• Question 11 of 16

What's a possible risk of staying on with the client to implement the

recommendation?

your colleagues might get jealous of you

you'll increase the number of hours you bill the client

implementation might not go well and you'll be blamed

the client might look smarter than you

• Question 12 of 16

Consider retaining an attorney once you've hired _____.

5 employees

an accountant

10 contractors

a single employee

• Question 13 of 16

When using _____ accounting you record the income or expense as it's incurred.

accrual

economic

cash

algorithmic

• Question 14 of 16

What do employees usually get that contractors don't?

performance appraisals

pay

equipment

benefits
 • Question 15 of 16

Which of the following is a common certification you can get for your business?

fast-growing

profitable

multilingual

veteran-owned

• Question 16 of 16

Focusing too much on delivering services can cause what issue?

micromanagement and overtime

not spending enough time selling

completing projects too quickly

reduced employee morale

Q1

Which step of the process will cause you to iterate more than others?
define the question

select analyses

select analyses

discuss and refine the story

(Discussing the story with others can cause many iterations due to varied
opinions.)
Q2

You should immediately start manipulating data at the beginning of this process.

TRUE

FALSE

(Don't get into the data until you have a well-defined hypothesis.)

Q3

Poor communication leads to lengthy, inefficient process. You end up doing excess, irrelevant
analysis and the result is weak, convoluted communications. When this happens, there's a lack of
_____ for your ideas. You'll also lose _____ as a thought leader.

excitement; salary

color; schedule opportunities

support; credibility

(Clear communication builds support for your ideas and improves your
credibility.)

linear path; clients

Q4

A hypothesis is something taken to be true for the sake of argument.

TRUE

FALSE

Q5

You should choose your architecture based upon your audience.

TRUE

FALSE
Q6

You can never combine a layer architecture with a column architecture.

TRUE

FALSE

(Layer and column architectures can be combined depending upon the needs of your
audience.)

Q7

A column architecture can have more than three columns.

TRUE

FALSE

Q8

You should spend a lot of time perfecting your story at this stage.

TRUE

FALSE

(Time spent perfecting your story can be wasted effort because future analyses might
change your answer.)

Q9

When discussing and refining your story, you should get input from many stakeholders.

TRUE

FALSE

Q 10

You should never try to disprove your hypothesis.

TRUE

FALSE

(Always be open to disproving your hypothesis. You can generate new insights that way.)
Q 11

You should choose your communication vehicle based upon _____.

your preference

what your boss likes

how many people are in the room

Your audience

(Your audience should always influence your choice of communication vehicle.)

• Question 1 of 17

When transforming a layer architecture to a story, you should _____.

invert it

start with the core idea

wordsmith it

do an analysis

• Question 2 of 17

A story based on a column architecture starts with a _____.

what's changed

background

core idea

hypothesis
• Question 3 of 17

At what point should you wordsmith your story?

when finalizing the communication

when you build your architecture

when you write the core idea

when you first draft the story

• Question 4 of 17

A good architecture is both distinct and _____.

complete

logical

interesting

short

• Question 5 of 17

When converting a column architecture to a story, what comes first in the story?

column 2

the core idea

column 3

column 1

• Question 6 of 17

How many analyses should you conduct to prove your case?

as many as you can possibly think of

as many as are required to prove the architecture

as few as you can get away with

six
• Question 7 of 17

What attributes should the elements of your architecture possess?

linked and nested

full and forthright

compelling and direct

distinct and complete

• Question 8 of 17

A well-defined question consists of a what" and a _____."

how

why

where

when

• Question 9 of 17

What goes at the bottom of a layer architecture?

hypothesis

background

what's changed

core idea

• Question 10 of 17

What is the button?

the key analysis that your entire argument rests upon

the link between the layer and column architecture

the first element of your core idea

the objective function your stakeholder cares about most

• Question 11 of 17

What is the benefit of structuring your communications?

clearer communications

efficient fact gathering

less rework

all of these answers

• Question 12 of 17

What tells you which facts to include or exclude from your recommendation?

architecture

analysis

background

stakeholders

• Question 13 of 17

If you disprove your hypothesis, what should you do?

change the question you're trying to answer

change the analysis to prove the hypothesis

go home and give up

evaluate your next-best hypothesis

• Question 14 of 17

Which of these are benefits of a good architecture?

prevents rambling communications

avoid irrelevant analysis

audience arrives at your conclusion

all of these answers

• Question 15 of 17

Why should you get input from stakeholders when refining your story?

to get them to do the analysis

to know what concerns to avoid

to build support for your idea

to keep them from stealing your idea

• Question 16 of 17

Which of the following is NOT part of the core idea?

why

question

button

what

• Question 17 of 17

Your presentation title should be based upon _____.

stakeholder preference

market research

your core idea

a column architecture
• Question 1 of 12

What is a moon chart?

only required if you're in the aerospace industry

a measure of your financial performance

a way to compare your business to your competitors

a map of the moon

• Question 2 of 12

When choosing suppliers, you should select the one that is _____.

the highest reliability

the best fit with your business model

the lowest cost

the highest quality

• Question 3 of 12

Your financial forecast should be _____.

extremely precise

built top down

optimistic and exciting

built based on unit drivers

• Question 4 of 12

Which of the following is not a type of revenue model?

recurring

positive amortization

one time fee

cost plus margin

• Question 5 of 12

Which of the following affects how you support your product?

how demanding your customers are

how often your product breaks down

how many product returns you receive

all of these answers

• Question 6 of 12

What must your production plan explain?

all of these answers

what kind of staffing you need to make your product

whether you'll insource or outsource production

how your production matches your strategy

• Question 7 of 12

What is the most important thing your product delivery plan should focus on?

choosing between government and private shipping companies

speed of delivery

low cost shipping options

how you get your product into your customers' hands

• Question 8 of 12

What's a warning sign that your financial plan isn't accurate?

a hockey stick forecast

market research inaccuracy

capital requirement ratios

high-level unit drivers

• Question 9 of 12

What does your value proposition describe?

how your employees are paid

how your product benefits your customer

how much your company is worth

the beliefs and values of your company

• Question 10 of 12

What are two things you must know about your capital on hand?

your burn rate and runway

your FDIC protection and overdraft limit

your interest rate and yield

your equity value and book value

• Question 11 of 12

What does the sales section of your business plan explain?

the profit margin you earn on each sale

how you'll sell your product to your customer

your FOB delivery terms for each sale

how much revenue you'll earn each year

• Question 12 of 12

Why should you have expert advice when it comes to HR and legal issues?

so that you can impress investors

it's less expensive than doing it yourself

to prevent major regulatory and legal issues from harming your business

because you don't have time to do it on your own

Writing White Papers
Question 1 of 5

A stakeholder who is quoted in a paper should be given the opportunity to review _.

a) the section containing the quotation

Question 2 of 5

How can you avoid discontinuities in style when incorporating outside materials?

d) Adapt the materials to your paper’s need, and avoid just copying content from outside
materials.

Question 3 of 5

What should be the focus of the introductory part of a white paper?

a) Develop engagement with the reader.

Question 4 of 5

What graphics type should you use sparingly in white paper?

a) company-related graphics

Question 5 of 5

What is the main benefit of studying examples of white papers in your area of expertise?

c) You can find suitable examples that fit your purpose.

Technical Writing: Quick Start Guides

Question 1 of 7

What is the difference between a conceptual guide and a procedural guide?

d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.

Question 2 of 7

Which of the following items best uses plain language to describe an idea?

d) Leave the sample in the lyophilizer until its mass does not change with time.

Question 3 of 7

How are “Must” Quick Start Guides organized?

b) They walk the user through a strict sequence to achieve a desired outcome.

Question 4 of 7

It can be helpful to base your Quick Start Guide on _.

b) the user manual

Question 5 of 7

The most important aspect of formatting to remember is that _.

c) it should convey meaning and be consistent

Question 6 of 7

How should you address the user when you are writing a Quickstart guide?

b) with second-person pronouns or the imperative mood

Question 7 of 7

How can you avoid including too many notes?

c) by breaking up steps into smaller groups

Business Writing Principles

Question 1 of 13

Which of the following is a grammatically correct sentence?

b) Your attitude affects your performance.

Question 2 of 13

How much of your writing time should be spent planning and revising?

b) 80%

Question 3 of 13

What question should you ask yourself to write in a conversational style?

b) Would I say this to someone if I were speaking to them face to face?

Question 4 of 13

Revise to include all the necessary specifics: We will be having a meeting on Tuesday.

b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.
Question 5 of 13

You send an email to your coworkers telling them to meet at the hotel conference room at 9
a.m. for a meeting.Considering the 10 Cs, what piece of information are you forgetting to tell
them?

b) The meeting’s purpose is to discuss a marketing plan for your new product.

Question 6 of 13

Which of the following is indicative of a typical memo?

a) a clear introduction

Question 7 of 13

Which of the following is an example of courteous writing?

a) The room is already booked on the 11th, but it is available on the 12th.

Question 8 of 13

Which of these should be included in a report for a client unfamiliar with your company?

d) specific company background information

Question 9 of 13

“Please complete the audit report by end of business day, Friday.”

What sort of request is this?

d) concrete request
Question 10 of 13

How can you ensure your recipient will read your email quickly when she receives it in her
inbox?

d) Create a specific and compelling subject line.

Question 11 of 13

Which of these clues indicates that a source is credible?

b) The source comes from an expert in the field.

Question 12 of 13

What is grammatically wrong with this sentence?

“Although I’ve already reviewed the slide deck I am still planning on attending the live
presentation.”

b) The sentence needs a comma after “deck.”

Question 13 of 13

Your employee’s writing skills have improved. Because of this improvement, she is being put
on a new account.Considering coherence, which of the following is the most effective way to
inform her of this?

a) Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.
Preparing for Successful Communication

Question 1 of 9

You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?

a) End sentences with downward inflection.

Question 2 of 9

When interviewing for a job or selling an idea, what should you refrain from doing?

a) Talk about the various positions you have had in your career.

Question 3 of 9

Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?

d) Color code your process steps.

Question 4 of 9

Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?

d) Anticipate your decision maker’s cares and concerns.

Question 5 of 9

Amy is applying the technique called _ in her communication so that the audience will picture
what she is saying and feel they are part of her story.

a) SCENE

Question 6 of 9

Kurt is fielding questions from an audience after his company just implemented some recalls
on a product. What would make the person complaining angrier?

b) Explain why it happened.

Question 7 of 9

The _ says we can identify with an individual, not an idea.

c) empathy telescope

Question 8 of 9

If you are fielding questions from an audience and someone asks a question you do not want
to answer, what would be the best approach in this situation?

c) Redirect the conversation.

Question 9 of 9

The goal of communication is to _.

b) inspire action
Understanding Patents: A Deeper Dive

Question 1 of 7

“Patent prosecution” has what meaning in the process of submitting patent applications?

b) Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.

Question 2 of 7

Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a
utility patent?

b) Jane must not have disclosed her idea publicly more than a year from filing her application.

Question 3 of 7

ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only
$12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling its new trailer.
Has ABC infringed on XYZ’s patent?

d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.

Question 4 of 7

While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims
they are entitled to the benefits of the patent. What is the only legally accurate scenario
regarding patent rights and benefits?

b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.
Question 5 of 7

Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be
popular with drivers who buy sports cars. What type of patent should he apply for?

d) a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car

Question 6 of 7

If a patent examiner refuses an application because the idea in the application is “obvious”,
that does this generally mean?

d) The examiner discovered there is prior art for the idea.

Question 7 of 7

When you are searching a database to determine if there is an existing patent for an idea,
where should you focus your search?

d) in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Critical Roles Consultants Play

Question 1 of 9

Being a good “follower” is needed to show you can work within what aspects of your client’s
environment?

c)The culture and expectations of your client.

Question 2 of 9

Switching between roles in a manner that doesn’t confuse your client is important. Which of
the following is NOT a good practice when switching between consulting roles?

c) Move quickly from one role to the other so your client doesn’t lose patience with you.

Question 3 of 9

When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?

d) outcomes mapping

Question 4 of 9

Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?

a) The degree of process focus your client has in your technical area.

Question 5 of 9

The best signal that you have support from your client is when your client management team
_ on the recommendations you make.

a) acts
Question 6 of 9

Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?

d) Giving your client detailed plans for multiple new initiatives.

Question 7 of 9

There are two critical characteristics to ensure success as a consultant. What are they?

d) Expertise and the right attitude.

Question 8 of 9

Before implementing your solution, your extended stakeholders need to understand _.

d) the risks and benefits to expect

Question 9 of 9

When playing the role of reviewer, you typically analyze a potential solution for which two
characteristics?

a) Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.
Consulting Foundations
Question 1 of 16

Which revenue model is one where you get paid based on the number of hours you work?

a) fee-for-service

Question 2 of 16

Which of these is a downside to staffing your team with contractors instead of employees?

a) your workforce could be less stable and predictable

Question 3 of 16

_ marketing is an approach where you share ideas and perspectives to interest your buyers.

a) Content-based

Question 4 of 16

What is a major risk of having a few large clients?

b) losing a big client can be very damaging

Question 5 of 16

A _ is when a client pays you a fixed fee for a time period regardless of how much or little
they use your services.

a) retainer

Question 6 of 16

Why is the first deal you negotiate with a client so important?

b) it sets precedent for future deals

Question 7 of 16

When licensing your intellectual property to clients, which of these actions should you take?

d) all of these answers

Question 8 of 16

What are the five major phases of a consulting engagement?

b) proposal, kickoff, delivery, closure, archive

Question 9 of 16

When should you include clients as members of your team?

d) as often as possible

Question 10 of 16

The first step in a standard problem solving process is _.

b) pinning and defining the problem

Question 11 of 16

What’s a possible risk of staying on with the client to implement the recommendation?

c) implementation might not go well and you’ll be blamed

Question 12 of 16

Consider retaining an attorney once you’ve hired _.

d) a single employee
Question 13 of 16

When using _ accounting you record the income or expense as it’s incurred.

a) accrual

Question 14 of 16

What do employees usually get that contractors don’t?

d) benefits

Question 15 of 16

Which of the following is a common certification you can get for your business?

d) veteran-owned

Question 16 of 16

Focusing too much on delivering services can cause what issue?

b) not spending enough time selling

Getting Your Ideas Approved

Question 1 of 17

When transforming a layer architecture to a story, you should _.

a) invert it

Question 2 of 17

A story based on a column architecture starts with a _.

c) core idea

Question 3 of 17

At what point should you wordsmith your story?

a) when finalizing the communication

Question 4 of 17

A good architecture is both distinct and _.

a) complete

Question 5 of 17

When converting a column architecture to a story, what comes first in the story?

b) the core idea

Question 6 of 17

How many analyses should you conduct to prove your case?

b) as many as are required to prove the architecture

Question 7 of 17

What attributes should the elements of your architecture possess?

d) distinct and complete

Question 8 of 17

A well-defined question consists of a what” and a _.”

b) why

Question 9 of 17

What goes at the bottom of a layer architecture?

b) background

Question 10 of 17

What is the button?

d) the objective function your stakeholder cares about most

Question 11 of 17

What is the benefit of structuring your communications?

d) all of these answers

Question 12 of 17

What tells you which facts to include or exclude from your recommendation?

a) architecture
Question 13 of 17

If you disprove your hypothesis, what should you do?

d) evaluate your next-best hypothesis

Question 14 of 17

Which of these are benefits of a good architecture?

d) all of these answers

Question 15 of 17

Why should you get input from stakeholders when refining your story?

c) to build support for your idea

Question 16 of 17

Which of the following is NOT part of the core idea?

b) question

Question 17 of 17

Your presentation title should be based upon _.

c) your core idea

Creating a Business Plan

Question 1 of 12

What is a moon chart?

c) a way to compare your business to your competitors

Question 2 of 12

When choosing suppliers, you should select the one that is _.

b) the best fit with your business model

Question 3 of 12

Your financial forecast should be _.

d) built based on unit drivers

Question 4 of 12
Which of the following is not a type of revenue model?

b) positive amortization

Question 5 of 12

Which of the following affects how you support your product?

d) all of these answers

Question 6 of 12

What must your production plan explain?

a) all of these answers

Question 7 of 12

What is the most important thing your product delivery plan should focus on?

d) how you get your product into your customers’ hands

Question 8 of 12

What’s a warning sign that your financial plan isn’t accurate?

a) a hockey stick forecast

Question 9 of 12

What does your value proposition describe?

b) how your product benefits your customer

Question 10 of 12

What are two things you must know about your capital on hand?

a) your burn rate and runway

Question 11 of 12

What does the sales section of your business plan explain?

b) how you’ll sell your product to your customer

Question 12 of 12

Why should you have expert advice when it comes to HR and legal issues?

c) to prevent major regulatory and legal issues from harming your business