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    Principale of Green Marketing

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    Payal Mishra
    Green marketing involves promoting products and services that are safe for the environment throughout their lifecycle from development to disposal. The goal is to reduce environmental impact while adhering to corporate social responsibility and implementing sustainable practices. Examples include stores like Whole Foods that sell organic products without artificial ingredients and companies like Starbucks that promote sustainable coffee growing. Principles of green marketing are being consumer-oriented, adding customer value through innovation, having a mission focused on social welfare, and making marketing decisions that consider consumer and societal needs.

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    Principale of Green Marketing

    Uploaded by

    Payal Mishra
    17 views4 pages
    Green marketing involves promoting products and services that are safe for the environment throughout their lifecycle from development to disposal. The goal is to reduce environmental impact while adhering to corporate social responsibility and implementing sustainable practices. Examples include stores like Whole Foods that sell organic products without artificial ingredients and companies like Starbucks that promote sustainable coffee growing. Principles of green marketing are being consumer-oriented, adding customer value through innovation, having a mission focused on social welfare, and making marketing decisions that consider consumer and societal needs.

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    Green marketing involves promoting products and services that are safe for the environment throughout their lifecycle from development to disposal. The goal is to reduce environmental impact while adhering to corporate social responsibility and implementing sustainable practices. Examples include stores like Whole Foods that sell organic products without artificial ingredients and companies like Starbucks that promote sustainable coffee growing. Principles of green marketing are being consumer-oriented, adding customer value through innovation, having a mission focused on social welfare, and making marketing decisions that consider consumer and societal needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views4 pages

    Principale of Green Marketing

    Uploaded by

    Payal Mishra
    Green marketing involves promoting products and services that are safe for the environment throughout their lifecycle from development to disposal. The goal is to reduce environmental impact while adhering to corporate social responsibility and implementing sustainable practices. Examples include stores like Whole Foods that sell organic products without artificial ingredients and companies like Starbucks that promote sustainable coffee growing. Principles of green marketing are being consumer-oriented, adding customer value through innovation, having a mission focused on social welfare, and making marketing decisions that consider consumer and societal needs.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    What Is Green Marketing?

    Green Marketing is a relatively new concept, which involves the promotion of


    products and services which are safe for the environment. It involves development,
    manufacturing, promotion, distribution, consumption, and disposal of the products
    and services in a sustainable fashion so that least damage is caused to nature.

    In this way, the marketing of the company’s offering is done on the basis of its
    environmental advantages. Activities may include product adjustment, change in the
    process of production, change in advertising and sustainable packaging of products.

    The primary aim is to reduce the adverse effects of the products and its consumption
    and disposal, on the environment. This means that the products and services are
    either eco-friendly or produced in an eco-friendly manner, which does not harm the
    environment.

    Objectives of Green Marketing

     To adhere to corporate social responsibility.

     To reduce expenses.

     To showcase how environment-friendly the company’s offerings are.

     To communicate the brand message


     To implement sustainable and socially accountable business practices.

    Example

    1. Whole Foods: An American supermarket chain, owned by Amazon, known for


    selling organic products, which does not contain hydrogenated fats, flavours,
    preservatives, sweeteners, flavours and artificial colours.

    2. Starbucks: Starbucks is the largest coffeehouse chain in the world with a presence
    in more than 70 countries. It promotes sustainable practices to grow coffee.

    3. The Body Shop: A British cosmetic and skincare giant, which offers products
    which are cruelty-free, and use natural ingredients.
    Principles of Green Marketing

     Consumer-Oriented Marketing: The notion says that the firm should perceive the
    marketing activities from the consumer’s viewpoint, so as to develop a lasting and
    profitable relationship with them.

     Customer Value Marketing: As per this notion, the company should allot its
    resources that add value to the product or service they offer, rather than simply
    changing the product packaging or making a huge investment on the advertisement.
    this is because, when the value is added to the product, they will be valued by the
    customers also.

     Innovative Marketing: To strive for real product and marketing improvements,


    says the third principle, i.e. innovative marketing. We all know that the world is ever-
    changing and so does the tastes and preferences of the customers. therefore, the
    company should always look for new and improved methods, to not lose customers
    easily.
     Mission Marketing: The company’s mission should be broadly defined, in social
    terms and not in the product. This is due to the fact that if a company states the
    mission that has some social welfare hidden in it, the employees feel proud to work
    for a good cause and work in the right direction.

     Societal Marketing: As per this principle, the marketing decisions made by the
    company must take into account the wants and interest of the consumers, company’s
    requirements and the social welfare.

    Therefore, green marketing demands products and services which are not only eco-
    friendly but also beneficial for society.

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