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    Assignment On Vision and Mission Statement

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    Tolulope Dorcas
    The document discusses the vision and mission statements of organizations. The vision statement describes the future goals and direction of an organization, while the mission statement defines its current purpose and scope of operations. A good mission statement should engage the imagination, express strong values and beliefs, provide guidance for actions, focus discussion, and challenge continual improvement. It reflects the central purpose and intended image of the company. The document also provides an example vision and mission statement for a grocery store called JUSTSHOP.

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    Assignment On Vision and Mission Statement

    Uploaded by

    Tolulope Dorcas
    765 views2 pages
    The document discusses the vision and mission statements of organizations. The vision statement describes the future goals and direction of an organization, while the mission statement defines its current purpose and scope of operations. A good mission statement should engage the imagination, express strong values and beliefs, provide guidance for actions, focus discussion, and challenge continual improvement. It reflects the central purpose and intended image of the company. The document also provides an example vision and mission statement for a grocery store called JUSTSHOP.

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    Vision and Mission Statement

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    ASSIGNMENT ON VISION AND MISSION STATEMENT

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    The document discusses the vision and mission statements of organizations. The vision statement describes the future goals and direction of an organization, while the mission statement defines its current purpose and scope of operations. A good mission statement should engage the imagination, express strong values and beliefs, provide guidance for actions, focus discussion, and challenge continual improvement. It reflects the central purpose and intended image of the company. The document also provides an example vision and mission statement for a grocery store called JUSTSHOP.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    765 views2 pages

    Assignment On Vision and Mission Statement

    Uploaded by

    Tolulope Dorcas
    The document discusses the vision and mission statements of organizations. The vision statement describes the future goals and direction of an organization, while the mission statement defines its current purpose and scope of operations. A good mission statement should engage the imagination, express strong values and beliefs, provide guidance for actions, focus discussion, and challenge continual improvement. It reflects the central purpose and intended image of the company. The document also provides an example vision and mission statement for a grocery store called JUSTSHOP.

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    THE VISION STATEMENT

    The vision of an organisation is concerned with the future picture of an organisation. It is a conscious statement of what
    the organisation wants to become or headed to. The vision may lead to the mission and eventually objectives. This is
    because an organisation’s vision could be broad and general such that it’s mission and objectives could change due to
    environmental challenges, in an attempt to realize the vision. The relevance and appropriateness of a vison statement
    could be examined using Henial and Prahaled (1994)’s five criteria:
    1. Foresight
    2. Breadth
    3. Uniqueness
    4. Consensus
    5. Action ability

    THE MISSION STATEMENT


    The mission of a company is the fundamental, unique purpose that sets it apart from other companies of its type and
    identifies the scope of its operations in product and market terms. The mission also carefully defines what the company
    does not do. It is a general statement of the company’s intent and represents the view that the senior managers have for the
    future of the company or what they want it to become or achieve.

    It is the central purpose for the company’s existence and implies the image the company seeks to project. It reflects the
    company’s self- concept and indicates the principal product or service the company attempts to satisfy. Mission statement
    defines the aspirations, values, roles, growth, goals, survival and profitability of a company. In short, the mission
    describes the products, market and technological areas of emphasis for the business in a way that reflects the priorities of
    the strategic decision maker. Rader (1994) enumerates seven characteristics of a powerful mission statement, which are:
    a. Engaging the imagination with powerful images of target outcome
    b. Employing images that are clear, concise and compelling
    c. Expressing strong values and beliefs about the future
    d. Providing guidance for actions that must and must not be done
    e. Focusing discussion and shaping choices about consequences
    f. Challenging one to stretch continually performance beyond current
    g. Applying to each and every member of the community.

    A company’s mission reflects the firm’s intention to secure its survival through sustained growth and profitability.
    JUSTSHOP
    Vision Statement
    To become a world class leading brand as one stop store for all grocery shoppers home and abroad.

    Mission Statement
    Our mission is to establish a grocery store that will make available a wide range of grocery items from top
    manufacturing / production brands at affordable prices to the residence of Abeokuta, and other cities in the Nigeria where
    we intend opening of chains of our grocery stores.

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