Department of Education

Region III – Central Luzon

SCHOOLS DIVISION OF TARLAC PROVINCE
Tarlac City, Tarlac

Junior High School

Activity Performance
Worksheet in
10
COMPUTER SYSTEMS
SERVICING
RECOGNIZE THE POTENTIAL CUSTOMER/ MARKET IN
COMPUTER SYSTEMS SERVICING
TLE_EM7-12-00- 2
 RECOGNIZE THE POTENTIAL CUSTOMER/ MARKET IN
COMPUTER SYSTEMS SERVICING

I. Introduction
Aspiring entrepreneur need to explore the economic, cultural, and
social conditions prevailing in an area. Needs and wants of the people
in a certain area that are not met may be considered business
opportunities. Identifying the needs of the community, its resources,
available raw materials, skills, and appropriate technology can help a
new entrepreneur seize business opportunities.

II. Learning Competency/ Unit of Competency

Lesson 1: Identify the customer’s needs and wants through consumer
analysis
TLE_EM7-12-00- 2

III. Nominal Duration

1 Day

IV. Objectives/ Learning Outcomes

1. Identify what is of “value” to the customer,
2. Apply creativity and innovative techniques to develop marketable
products
3. Explain what makes a product unique and competitive,

V. Content/ Lesson
Customer’s needs and wants through consumer analysis

Materials:
Learning Module
Video Presentation
URL reference

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VI. Procedure (Knowledge)

Learning Goals and Target

After reading and understanding the objectives of this module and having
gone through the pre-assessment and guide questions, you will be asked to
set your own personal goals. These goals will urge you to further achieve the
ultimate objective of this module. In the end, these goals will motivate you to
learn more about environment and market.

Product Development

When we talk of product development, we are referring to a process of

making a new product to be sold by a business or enterprise to its
customers. Product development may involve modification of an existing
product or its presentation, or formulation of an entirely new product that
satisfies a newly-defined customer’s needs, wants and/or a market place.
The term development in this module refers collectively to the entire process
of identifying a market opportunity, creating a product to appeal to the
identified market, and testing, modifying, and refining the product until it
becomes ready for production. There are basic, yet vital questions that you
can ask yourself about product development. When you find acceptable
answers to them, you may now say that you are ready to develop a product
and/or render services.
These questions include the following:
1. For whom are the product/services aimed at?
2. What benefit will the customers expect from product/service?
3. How will the product/service differ from the existing brand? From
its competitor?
In addition, needs and wants of the people within an area should also
be taken into big consideration. Everyone has his/her own needs and wants.
However, each person has different concepts of needs and wants. Needs in
business are the important things that an individual cannot live without in a
society. These include:
1. basic commodities for consumption,
2. clothing and other personal belongings,
3. shelter, sanitation and health, and
4. education

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Basic needs are essential to an individual to live with dignity and pride in a
community. These needs can obviously help you generate business ideas
and subsequently to product development. Wants are desires, luxury and
extravagance that signify wealth and expensive way of living. Wants or
desires are considered above all the basic necessities of life. Some examples
of wants or desires are: fashion accessories, expensive shoes and clothes,
travels, eating in an expensive restaurant, watching movies, concerts,
having luxurious cars, wearing expensive jewelry and perfume, living in
impressive homes, among others. Needs and wants of people are the basic
indicators of the kind of business that you may engage in because it can
serve as the measure of your success. Some other points that might be
considered in business undertakings are the kind of people, their needs,
wants, lifestyle, culture and tradition, and their social orientation. To
summarize, product development entirely depends on the needs and wants
of the customers. Another important issue to deal with is the key concepts
of developing a product. The succeeding topic shall enlighten you about the
procedure in coming up with a product.

Concepts of Developing a Product

Concept development is a critical phase in the development of a product. In
this stage, the needs of the target market are identified, and competitive
products are reviewed before the product specifications are defined. The
product concept is selected along with an economic analysis to come up
with an outline of how a product is being developed. Figure 3 shows the
stages of concept development of a product.

The process of product development follows the following stages:

1. Identify customer needs: Using survey forms, interviews, researches,
focus group discussions, and observations, an entrepreneur can easily
identify customers’ needs and wants. In this stage, the information that can
be possibly gathered are product specifications (performance, taste, size,
color, shape, life span of the product, etc.). This stage is very important
because it would determine the product to be produced or provided.
2. Establish target specifications: Based on customers' needs and reviews
of competitive products, you can now establish target specifications of the

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prospective new product and/or services. A target specification is essentially
a wish-list.
3. Analyze competitive products: It is imperative to analyze existing
competitive products to provide important information in establishing
product or service specifications. Other products may exhibit successful
design attributes that should be emulated or improved upon in the new
product or service.
4. Generate product concepts: After having gone through with the previous
processes, you may now develop a number of product concepts to illustrate
the types of products or services that are technically feasible and will best
meet the requirements of the target specifications.
5. Select a product concept: Through the process of evaluation between
attributes, a final concept is selected. After the final selection, additional
market research can be applied to obtain feedback from certain key
customers.
6. Refine product specifications: In this stage, product or services
specifications are refined on the basis of input from the foregoing activities.
Final specifications are the result of extensive study, expected service life,
projected selling price among others are being considered in this stage.
7. Perform economic analysis: Throughout the process of product
development, it is very important to always review and estimate the
economic implications regarding development expenses, manufacturing
costs, and selling price of the product or services to be offered or provided.
8. Plan the remaining development project: In this final stage of concept
development, you can prepare a detailed development plan which includes
list of activities, necessary resources and expenses, and development
schedule with milestones for tracking progress.
9. Finding Value
People buy for a reason. There should be something in your product or
service that would give consumers a good reason to go back and buy more.
There must be something that will make you the best option for target
customers; otherwise, they have no reason to buy what you are selling. This
implies further, that you offer something to your customers that will make
them value your product or service. The value you incorporate in your
product is called value proposition. Value proposition is a believable
collection of the most persuasive reasons why people should notice you and
take the action you’re asking for. It is what gets people moving, what makes
people spend for your product or service.

Innovation
Innovation is the introduction of something new in your product or service.
This may be a new idea, a new method, or a new device. If you want to
increase your sales and profit, you must innovate. Some of the possible
innovations for your products are change of packaging, improvement of
taste, color, size, shape, and perhaps price. Some of the possible innovations
in providing services are application of new and improved methods,
additional featured services, and possibly freebies.

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 Unique Selling Proposition (USP)
Unique Selling Proposition is the factor or consideration presented by a
seller as the reason that one product or service is different from and better
than that of the competition. Before you can begin to sell your product or
service to your target customers, you have to sell yourself in it. This is
especially important when your product or service is similar to your
competitors. USP requires careful analysis of other businesses' ads and
marketing messages. If you analyze what they say or what they sell, not just
their product or service characteristics, you can learn a great deal about
how companies distinguish themselves from competitors. Here's how to
discover your USP and how to use it to increase your sales and profit:
 Use empathy: Put yourself in the shoes of your customers. Always focus
on the needs of the target customers and forget falling in love with your own
product or service. Always remember, you are making/providing this
product not for yourself but for the target customers to eventually increase
sales and earn profit. Essential question such as what could make them
come back and ignore competition, should be asked to oneself. Most
possible answers may be focused on quality, availability, convenience,
cleanliness, and reliability of the product or service.
 Identify customer’s desires. It is very important for you to understand
and find out what drives and motivates your customers to buy your product
or service. Make some effort to find out, analyze and utilize the information
that motivates the customers in their decision to purchase the product or
service.
 Discover customer’s genuine reasons for buying the product.
Information is very important in decision making. A competitive
entrepreneur always improve their products or services to provide
satisfaction and of course retention of customers. As your business grows,
you should always consider the process of asking your customers important
information and questions that you can use to
improve your product or service.

VII. Assessment (Knowledge)

Activity 1 Direction: Read and study the guide questions below.

1. How does one determine the product or services to be produced and/or to

be provided to the target customers?
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___________________________________________________________________________
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2. When can one say that a certain product has “value?”
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Activity 2 (Understanding) Direction: Explain how can one effectively

respond to the needs of the target customer?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Activity 3 (Performance)
Directions: Develop your own concept of your product or service by using
the figures on this page. Use bullets in every stage of product
conceptualization in listing important key ideas.

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Reference/s:
CHS Learner’s Material Module 1 and Module 2
https://www.slideshare.net/skyrocker0004/computer-hardware-servicing-learners-material-grade-
10
https://www.academia.edu/38068598/TLE_ICT_GRADE_10_LM

ACKNOWLEDGEMENT
LIEZEL R. RAMOS
Developer/Writer

All Rights Reserved

2021