Swayam Siddhi College of Management & Research

SUMMER INTERSHIP PROJECT REPORT
ON
PVR Cinemas
Submitted in partial fulfillment of the requirements for the awards of the degree of
MASTER OF MANAGEMENT STUDIES (MMS)
MUMBAI UNIVERSITY
(2022-23)
UNDER THE GUIDANCE OF
(Prof. Ujwal Dhokania)
SUBMITED BY:
Student Name
(Roll no. 21134 )
(Human Resources)
SUBMITTED TO:
Swayam Siddhi College of Management &

Research
(Affiliated to University of Mumbai, Approved by AICTE & Recognized by Govt. of Maharashtra)
( DTE Code: MB 3133)
(An ISO 9001 – 2000 Certified Institute
CERTIFICATE
This is to certify that Miss. Riya Nilesh Pethad (Roll no.21134), student of First
Year Master of Management Studies has successfully completed Summer
Internship Project work titled Business HR Associate in partial fulfillment of the
Master degree of Management studies, University of Mumbai.
This project report of the record of authentic work carried out during the
academic
Year 2022-23
DIRECTOR INTERNAL GUIDE

RRR
DECLARATION
I hereby declare that summer internship project

it led” PVR Cinemas ”is submitted in partial fulfillment of degree of Masters in
Management Studies, University of Mumbai in the academic year 2022 - 23 and
was carried out with sincere intention. To the best of my knowledge it is an original
piece of work done by me. It has neither been submitted to any organization not
publish anywhere.
Place: Bhiwandi
Date: 06-07-2022 Riya Nilesh Pethad
GUIDE CERTIFICATE
This is to certify that the survey entitled, “ PVR Cinemas ” submitted in partial
fulfillment of the requirement for the award of degree of Masters of Management studies
(MMS) from University of Mumbai is a bonafide summer training project work carried out
by Riya Nilesh Pethad under my supervision and guidance and to the best of my knowledge
and information, no part of summer training project work has been submitted for any other
degree or diploma.
Signature of Guide
Acknowledgement
This project report bears the imprint of those who had rendered their wholehearted support and
encouragement without whose help this effort of mine would be in vain. I express my deep sense
of gratitude and sincere thanks to my project guide for his directions, suggestion and information
provided which were of utmost importance for the successful completion of the project. I am also
thankful to PVR Cinemas head/Manager/Concern person for her proper guidance. I thankful to
the employees of PVR Cinemas for assisting me in the timely completion of project.
At last, I also thank to my family and my friends those helped me in my training period
and in the completion of project.
Riya Nilesh Pethad

.Executive Summary
PVR Ltd is a diversified media company, primarily engaged in the film entertainment
industry. The company has two primary business segments, which includes movie
exhibition and others. The movie exhibition business segment operates a chain of
movie theaters, which generates revenue through ticket sales, food and beverage sales,
and in-cinema advertising. The other business segment operates complementary
ventures such as restaurants and bowling. The company generates the vast majority of
its revenue in India.
PVR Pictures is the film production and distribution arm of PVR Group, which also
owns PVR Cinemas, one of the largest multiplex companies in India.
CREATING MILESTONES THROUGH INNOVATION
Cinema has shaped India’s culture and PVR has moulded how Indian audiences
perceive and enjoy movies. The 20-year journey is interspersed with dramatic
enhancements of viewer experience through innovation and creative use of technology.
By bringing innovative technologies and truly novel experiences to the discerning
masses, PVR have reimagined and reinvented modern movie going. Be it pioneering
the multiplex culture in India or curating custom experiences, they have continuously
created milestones throughout exciting journey. They are committed to making the
Indian movie going experience progressively better for millions of Indians, with sound
business logic and prudent investments.
Internship Certificate:
TABLE OF CONTENTS
Sr.No. Content Page No.

Executive Summery
1 Introduction
2 Need for Studies
3 Objective & Hypothesis of Study
4 Company Profile
5 Review &Literature
6 Research Methodology
7 Data Analysis & interpretation
8 Finding
9 Suggestion
10 Conclusion
11 Limitation of Studies
Appendix
Reference
Introduction
PVR Cinemas has its origin as Priya Cinema in Vasant Vihar Delhi, the Cinema was
named after Priya Jaisinghani and was bought by Ajay Bijli's father in 1978, who also
owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running
of the cinema hall, which was revamped in 1990, and its success led to the founding
PVR Cinemas.[3][4]
The company started as a joint venture agreement between Priya Exhibitors Private
Limited and Village Roadshow Limited in 1995 with 60:40 ratio. It began its
commercial operations in June 1997. The company is founded by Ajay Bijli who is the
chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar
Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-
active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum
Mall, Bengaluru.
When you look at PVR as a company and their outlets, it sure shot gives a feel of some
big brand, and PVR as a name sounds cool!
900
800
700
600
500 No.of screens.

No. of screens
400 No.of screens
300
200
100
0
FY16 FY17 FY18 FY19 FY20
Today, PVR is the largest multiplex cinema operator by the number of screens in India.
The company has approximately 842 screens in 176 cinemas in 71 cities in India and
Sri Lanka, with an aggregate seating capacity of roughly 1.82 lakh seats. Currently,
PVR has a 32% market share in the Hollywood segment & 24% in the Hindi segment.
PVR's overall market share stands at 20%. It owns 28% of all multiplex screens in
India.
Need for Studies
The concept of cinema industry means of expression of high impact and this is so
because you can combine within many arts: the performing arts, music, the staging or
photography and literature. The film needed not only the work of actors and performers
if not also directors, screenwriters, producers, stagehand, equipment technician, etc. So
is a complex phenomenon that can give as a result artistic styles very different but very
representative at the same time.
Today, the phenomenon of the film and cinema industry is also an economic
phenomenon and not only art.
Economic contribution to GDP
The Indian film and cinema industries contributed $8.1 billion (50 billion rupees) to the
country’s economy, representing 0.5 percent of the country’s GDP in 2013, according
to a report from financial services firm Deloitte and the Indian office of the Motion
Picture Association (MPA). For every 100 billion Won that the film and cinema
industries directly contributed to GDP in 2018, a total impact worth 245 billion Won
was generated. This means the industries have a GDP multiplier of 2.45.
Generates Employment
Cinema industry is not just only restricted to fun, entertainment and earnings profits
but is also one of the biggest employment generating industries of the Indian economy.

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SUMMER INTERSHIP PROJECT REPORT

MASTER OF MANAGEMENT STUDIES (MMS)

UNDER THE GUIDANCE OF

(Prof. Ujwal Dhokania)

Swayam Siddhi College of Management &

DIRECTOR INTERNAL GUIDE

I hereby declare that summer internship project

Riya Nilesh Pethad

CREATING MILESTONES THROUGH INNOVATION

Sr.No. Content Page No.

500 No.of screens.

Economic contribution to GDP

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