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    Ice Cream Questianare

    Uploaded by

    Pratik Giri
    This document outlines a survey for a group research methodology project on ice cream consumption habits. The survey contains 19 multiple choice and rating scale questions regarding respondents' ice cream eating frequency, preferences on flavor, price, and brand. It will be used to understand consumer behavior and gather feedback on an ice cream brand called XYZ for a group consisting of 4 students.

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    Ice Cream Questianare

    Uploaded by

    Pratik Giri
    200 views5 pages
    This document outlines a survey for a group research methodology project on ice cream consumption habits. The survey contains 19 multiple choice and rating scale questions regarding respondents' ice cream eating frequency, preferences on flavor, price, and brand. It will be used to understand consumer behavior and gather feedback on an ice cream brand called XYZ for a group consisting of 4 students.

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    This document outlines a survey for a group research methodology project on ice cream consumption habits. The survey contains 19 multiple choice and rating scale questions regarding respondents' ice cream eating frequency, preferences on flavor, price, and brand. It will be used to understand consumer behavior and gather feedback on an ice cream brand called XYZ for a group consisting of 4 students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    200 views5 pages

    Ice Cream Questianare

    Uploaded by

    Pratik Giri
    This document outlines a survey for a group research methodology project on ice cream consumption habits. The survey contains 19 multiple choice and rating scale questions regarding respondents' ice cream eating frequency, preferences on flavor, price, and brand. It will be used to understand consumer behavior and gather feedback on an ice cream brand called XYZ for a group consisting of 4 students.

    Copyright:

    © All Rights Reserved
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    GROUP ASSIGNMENT

    RESEARCH METHODOLOGY
    Group 1
    Vishwas Logani
    Vishwas Vardhan
    Neha Gandhi
    Leelasai Koripilli

    1. Do you eat ice cream?


    ☐ Yes
    ☐ No

    If No, kindly specify the reason _____________________

    (Please terminate the survey if the respondent does not eat ice cream)

    2. What is your age group?


    ☐ Below 18 years
    ☐ Above 18 years

    (Please terminate the survey if the respondent is above 18 years)

    3. Are you a resident of the UAE?


    ☐ Yes, I am a resident Emirati
    ☐ No, I am a visitor
    ☐ Local Expat Resident
    4. How often do you eat Ice cream in a month?
    ☐ 1-3 times
    ☐ 4-6 times
    ☐ 7-9 times
    ☐ 10+

    5. Which season are you most likely to eat ice cream? (You may choose more than one option)
    ☐ Spring
    ☐ Summer
    ☐ Autumn
    ☐ Winter
    ☐ Round the year
    6. Which price category are you comfortable with?
    ☐ Up to 10 AED
    ☐ 12 – 17 AED
    ☐ 18 – 25 AED
    ☐ Above 30 AED
    7. If we open your home refrigerator, we will most probably find? (You may choose more than one
    option)
    ☐ A big box of Ice Cream
    ☐ Ice Cream Cups
    ☐ Ice Cream bars
    ☐ No Dairy Product
    8. While choosing an ice cream, what factors do you consider (select according to the degree of
    importance)

    Not at all Slightly Fairly Very No


    Factor Important
    Important Important Important Important Opinion

    Brand

    Price

    Taste

    Appearance

    9. What are your 3 most favorite flavors of the ice cream?

    First Choice

    Second Choice

    Third Choice

    10. Which Type of ice cream do you like? (You may choose more than one option)
    ☐ Cream
    ☐ Fruit
    ☐ Flavored ice popsicle
    11. Which texture do you prefer for the following ice cream types (Tick your preference)?
    Flavored ice
    Texture/type Cream Fruit
    popsicle
    Chunky

    Smooth

    12. Where do you usually prefer to go to buy Ice Cream? (You may choose more than one option)
    ☐ Hypermarket/Supermarket
    ☐ Drive thru
    ☐ Food trucks
    ☐ Ice cream parlors
    ☐ Standalone Kiosks
    13. According to you, what is the most appealing characteristic of the ice cream packaging?
    ☐ Color
    ☐ Design
    ☐ Shape
    ☐ Quality
    ☐ All of the above
    14. Which ice cream brands do you prefer? (You may choose more than one option)
    ☐ XYZ
    ☐ Ben & Jerry’s
    ☐ London Dairy
    ☐ Baskin Robins
    ☐ Kwality
    ☐ Igloo
    ☐ Haagen Dazs
    ☐ Other, Please Specify __________________

    15. If have not tasted ice cream from “XYZ”, how likely are you to try a new brand?

    Not at all Likely Extremely Likely

    1 2 3 4 5 6 7 8 9 10

    16. Are you a repetitive customer of the same ice cream brand?
    ☐ Yes
    ☐ No
    17. Where did you hear about our brand ‘XYZ’?
    ☐ Newspaper Advertisement
    ☐ Social media
    ☐ Friends/Family
    ☐ In stores
    ☐ Others
    18. What unique thing do you like about our brand? (You may choose more than one option)
    ☐ Our ‘Traditional taste’
    ☐ Our ‘100% Recyclable Packaging Material’ that’s completely environmentally friendly
    ☐ Options of sugar free ice cream
    ☐ Our reputation of being ‘Made in UAE’
    19. How likely are you to recommend this brand to others?

    Not at all Likely Extremely Likely

    1 2 3 4 5 6 7 8 9 10

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