Market Research Questionnaire For Flavored Sugar Cane Juice

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MARKET RESEARCH QUESTIONNAIRE FOR

FLAVORED SUGAR CANE JUICE.


We are in a process to establish a market of flavored sugar cane juice in a packaged form. In this direction, we are
trying to evaluate customer preferences. Depending on your preferences, we will set our plan. Your response will be
highly recommended and kept confidential. Objective: Sugar cane will be collected straight from farmers and fresh
juice extract will be converted into concentrates under hygienic control conditions. This exercise is divided in two
parts: 1. General information 2. Multiple choice questions.
Untitled Question

City you belong to


What is your vocation/profession?

Student

House Maker

Employee

Self employed Self employed

Other
Gender:

Male

Female
Age (in years):

15 to 18

19 to 21

22 to 25

26 to 35

Above 36
1. How often do you drink fresh juice?

More than once a day

Once in a day

Very often

Rarely
2 How often do you drink sugar cane juice?

More than once a day

Once in a day

Very often

Rarely

Others
3.Which of the following do you relate to the sugar cane juice?

Yummy

Refreshing

Healthy

Medicinal

Hydrating
4. How would you like to have sugarcane juice?

Hygienic & packaged form

From vending kiosks


5. How important is hygiene for you?

Very essential

Not relevant

Fairly important

Others
6. Would you prefer your sugarcane juice in

Tetra packaging

Plastic container

Polythene bag

Glass container
7. Would you like to have flavoured sugar cane juice?

Yes

No

Does not make any difference

8. If yes, then which flavour would you prefer the most?

Lime

Chat masala

Ginger

Mint

Fruit Flavour

Strawberry

Any other
9. If fruit flavoured, which flavour would you prefer?

Orange

Mango

Pineapple

Others
10. Would you prefer home delivery of sugar cane juice?

Yes

No

May be
11. Could you spend a little extra to have healthy and hygienic beverage?

Yes

No

May be

Never
12. How much would you like to spend on a 200 ml hygienic, flavoured and packaged sugar cane juice?

Rs. 10 12

Rs. 13 - 15

Rs. 16 - 18

More than Rs. 20


13. If offered in bulk, would you replace soft drink at parties with sugar cane juice?

Yes

No

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