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Connect Platform - Executive Summary

The document provides an executive summary and pitch for the Connect Platform, a white-label app development platform that allows businesses to create and publish customized mobile apps. The platform offers features like user directories, messaging, video conferencing, catalogs, maps and more. It estimates the cost for competitors to develop similar apps as $80,000-$205,000, while the Connect Platform costs $50,000. It provides a marketing strategy, funding needs, and projected sales and expenses over 9 months, estimating $800,000 in first year revenue.

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Andrei Sorokin
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0% found this document useful (0 votes)
79 views

Connect Platform - Executive Summary

The document provides an executive summary and pitch for the Connect Platform, a white-label app development platform that allows businesses to create and publish customized mobile apps. The platform offers features like user directories, messaging, video conferencing, catalogs, maps and more. It estimates the cost for competitors to develop similar apps as $80,000-$205,000, while the Connect Platform costs $50,000. It provides a marketing strategy, funding needs, and projected sales and expenses over 9 months, estimating $800,000 in first year revenue.

Uploaded by

Andrei Sorokin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WHITE LABEL APP PLATFORM FOR BUSINESS DIGITALIZATION

EXECUTIVE SUMMARY
CONNECT PLATFORM PITCH
Is your organization ready for the digital transformation? Are you
looking to streamline your communication process and improve sales?
Get a mobile app of your brand, powered by Connect, a fully-featured
white-label digitalization platform!

Offer your clients, vendors, agents and staff a complete digital


communication ecosystem with a live catalog of your products, a
directory of contacts and a personal user space for messaging,
videoconferencing, group chats, chat-related tasks and live notes.

Display a map of your locations, list news-feeds, link any existing


web apps to a quick-access panel, display membership status cards
with QR codes and much more, all in one app!

Expand your borders internationally, be available for a free install in


both Apple AppStore, Google Play Store and on web by using any
desktop or mobile browser.

Easy registration by sms will ensure your userbase belongs to your


organization and is hosted on a dedicated cloud near you.
Connect is a brandable (white-label) communication
platform including groupware, productivity tools and a
live catalog of objects with assigned representatives.

Connect allows every business or organization to have a


freely installable brand app published in the app stores.

A brand app, powered by Connect, offers everyone a


number of modern features for live ordering, remote
collaboration, studying or consulting.

The following modules are included:


onboarding, sms-login, user segment selector, searchable
contacts directory, live chats, videoconferencing, live text
editor, chat-related task lists, a catalog, a showcase, news
channels, a map of objects, user profile and data storage.
APPS ARE A NEW STANDARD Mobile app revenue by industry, source: statista.com

Mobile apps have become a part of our daily


lives.

The annual number of app installs went up


from 218 Billion in 2020 to a projected figure
of 258 Billion in 2022:

A NEW GROWING MARKET


The mobile apps market shows a great
revenue increase.

It is expected to exceed $465 Billion in 2022,


Number of app downloads by quarter, source: appfigures.com studies show.
A NEW OPPORTUNITY FOR BUSINESS EXPOSURE

A brand app is a great way to get new clients and to


retain existing ones.

It is a fast and convenient digital window that is


designed for remote ordering and customer support.
It improves consumer confidence and boosts sales.

A built-in live support system brings client


satisfaction a level up by setting communication the
way it should be, making repeat ordering a breeze.

The new normal has brought us to a reality of remote


ordering, remote product selection and remote sales.

We at Connect Software call it the digital presence.


COMPETITION AND MARKET AVAILABILITY
Our platform is a complex user/object live communication technology for remote collaboration.
The Connect logic is designed with over 600 algortithms that are natively coded to support over
98.5% devices on the planet.

Essentially, the Connect Platform is a white-label social network with a built-in product catalog.

Realistically it has no competitors today, but here is a price comparison to other app development
companies working in the B2B enterprise software sector:

Name Website Price Key Features

ChatGrape https://www.chatgrape.com 1 EUR / User/ Month - SaaS only


charged annually - IOS, Android, Desktop native apps
- On-premise deployment option
- Offers a messenger and a task manager
Adeya https://adeya.ch 10 000 EUR / Year / - Marketing emphasis on security
50 users - Cross-Platform (web-based) code
- Offers a messenger and a task manager

SafeChats https://safechats.com 30 000 EUR + 1 000 - Cross-Platform code only


EUR maintenance - Messenger with emphasis on security
fee
SIMILAR APP PRICE-TO-OWN COMPARISON

We have sent inquiries to multiple established companies requesting costs to develop and publish
an application that supports sms-based authentication, Google/Facebook login, user segments,
user directory, a messenger module with chats, audio calls and video conferencing, tasks, notes,
push notifications, user profiles, in-app product/service market, an object map and a website
admin area.

Pricing for both native Android, iOS & web versions are outlined in the table below:

Contractor Approximate time estimate Price To Own (Perpetual license)

Blue Whale Apps (US,India) ~7 months (1700 dev.hrs) ~ $205’000

MonoSoftware (US) ~6 months (1450 dev.hrs) ~ $159'000

Phar (Ukraine) ~5 months ~ $110’000

ArtLemon (Ukraine, Russia) ~4 months ~ $80'000

Connect Platform 2 Weeks $50'000


MARKETING STRATEGY
Our potential business clients look for software development services via these channels:
- Google search (100 000+ US search requests monthly)
- Facebook
- LinkedIn

We plan to cooperate with marketing agencies covering popular display channels, then conduct
direct sales with the gathered leads. We expect to close an average B2B sale in three weeks.

Our marketing campaign will be focused on:


- Rapid app development, store publishing and soft-launch
- Attractive and affordable B2B pricing
- Multiple licensing options (perpetual license / activation fee followed by a monthly payment /
SaaS)
- Multiple deployment methods (managed hosting, cloud services, on-premise deploy)
- Native code for every platform (iOS, Android and Web)
- Dynamic app updates (rolling out updates with new and improved modules based on the
demand of clients)
- Regular app & ecosystem code maintenance
FUNDING ALLOCATION
We need a dedicated sales team, two full-time product managers, a copy-writer, an additional
full-time designer, two customer support managers and a continuous B2B marketing campaign.

Below is a pre-calculation of fixed expenses required to start a sales office.

1st month 2nd month 3rd month 4th month 5th month 6th month 7th month 8th month 9th month

Marketing $25’000 $25’000 $25’000 $25’000 $25’000 $25’000 $25’000 $35’000 $35’000

Salary $20’000 $20’000 $20’000 $20’000 $20’000 $30’000 $30’000 $40’000 $40’000

Hosting $2'500 $2’500 $2’500 $2’500 $2’500 $2’500 $2’500 $2’500 $2’500

Legal & Other $2'500 $2’500 $2’500 $2’500 $2’500 $2’500 $2’500 $2’500 $2’500

Total: $50’000 $50’000 $50’000 $50’000 $50’000 $60’000 $60’000 $80’000 $80’000

9-month total: 530 000$


P&L PROJECTIONS
The Connect Platform is ready for sales, production, publication of brand apps and white-label
backend deployments.
We expect to start sales immediately, with a growth factor of 70% every two months.

The average activation price per business client is calculated at $20’000.

1st month 2nd month 3d month 4th month 5th month 6th month 7th month 8th month 9th month

New activations 2 2 3 3 3 4 4 5 5

Sales $40'000 $40’000 $60’000 $60’000 $60’000 $80’000 $80’000 $100’000 $100’000

Expenses $50’000 $50’000 $50’000 $50’000 $50’000 $60’000 $60’000 $80’000 $80’000

Gross Profit -$10’000 -$10’000 $10’000 $10’000 $10’000 $20’000 $20’000 $20’000 $20’000

Total estimated annual revenue during the 1st year of sales is $800’000.
Our experience shows product traction and potential interest to double this figure.
FUNDING COMPARISON
Below is a list of mobile apps companies and approximate amount of Series A funding received.

The Connect Platform has already received approximately $3.5M of seed funding which allowed
for a complete build of the white-label platform from an MVP to a stable fully-featured product.
$530’000 is required for Series A round.

Connect Platform is otherwise ready for the global sales.

Project Name Project Description Funding Rcvd

Dorian Dorian is a no-code platform that allows writers to turn fiction into interactive visual $19M
games and apps

Buzzer Buzzer is a notification-driven mobile platform for live sports personalized for fans. $65M

Austin-based nearshore services company providing businesses with full lifecycle


ITexico $30M
software services including architecture and design.

DCSL Software DCSL GuideSmiths creates bespoke software solutions for a wide range of $18M
business applications.
ACCOUNTING & REPORTING
The following methods are used for accounting and data collection:
1. Real-time sales information sent to CRM;
2. Monthly converstion achievements and sales reports will be provided to the board;
3. Reports with accounting data, roadmap plans and company development will be sent to
shareholders each quarter.

DIVIDENDS
The company offers a 9% share in exchange for $530’000 on a SAFE note. The company will
distribute 5% of its revenue to the shareholders, starting quarter III, on a bi-quarterly basis.
The projected dividends are to be distributed as follows:
Time Period Dividends
Quarter I-II -
Quarter III-IV $20'000
Quarter V-VI $30'000
Quarter VII-VIII $50'000
Quarter IX-X $60'000
Quarter XI-XII $80'000 or more
Starting year 4, biquarterly $90'000 or more
COMPANY LEGAL STRUCTURE
The Connect Platform software solely belongs to Sonoratek LLC, Phoenix, AZ.
Sonoratek LLC is registered in Arizona, United States on 01/21/2016, EIN 81-4574124
https://ecorp.azcc.gov/PublicBusinessSearch/PublicBusinessInfo?entityNumber=L20608410

The project code was authored and developed under NDA by Trinity Ukraine LTD in Ukraine.

Currently 100% of Sonoratek LLC belongs to Andrei Sorokin, the Connect Platform founder and
seed investor.
https://linkedin.com/in/aos80

Total seed investment to date is $3’400’000.

CORE TEAM
There are 6 NDA members in the platform development team in Portugal, United States and Ukraine.
The product team has a 20% option in the platform.
https://connect.software
CONNECT-POWERED PRODUCTS
There are currently 9 app products powered by the Connect Platform, including three business
clients. Some of them are listed below:

CONNECT FREE PROPERTY GUIDES


https://get.connect.software https://algarveproperty.app
A free app for building your own A real estate agency app for home
business communication network. buyers, sellers, renters and services.

DIGITAL PORTUGAL VARTO INSURANCE


https://digital.pt https://varto.app
A national messenger with a live An insurance company app for
catalog of the best of Portugal. remote health insurance sales.

HOLIDEUM INVESTOR CLUB HERBOLOID


https://holideum.com https://herboloid.app
A concierge app for international real A nutrition app for video sales and
estate investors. reordering health products.

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