Scribd Logo
Upload

Welcome to Scribd!

  • 30 views

    A1750496823 - 28739 - 1 - 2022 - Ca 2 MKT201

    Uploaded by

    vedang bhasin
    This document provides details of Academic Task 2 for the course MKT 201 Principles of Marketing. Students will be assigned to groups and each group will be provided a case study by the course instructor. The groups will present the case study in tutorials on the allocated date. Students will be evaluated based on identification of main issues, analysis of issues, proposed solutions, and links to course readings. The evaluation will be out of 30 marks total based on a rubric assessing these areas on excellent, good, fair, and poor scales.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    A1750496823 - 28739 - 1 - 2022 - Ca 2 MKT201

    Uploaded by

    vedang bhasin
    30 views2 pages
    This document provides details of Academic Task 2 for the course MKT 201 Principles of Marketing. Students will be assigned to groups and each group will be provided a case study by the course instructor. The groups will present the case study in tutorials on the allocated date. Students will be evaluated based on identification of main issues, analysis of issues, proposed solutions, and links to course readings. The evaluation will be out of 30 marks total based on a rubric assessing these areas on excellent, good, fair, and poor scales.

    Original Title

    A1750496823_28739_1_2022_CA 2 MKT201

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides details of Academic Task 2 for the course MKT 201 Principles of Marketing. Students will be assigned to groups and each group will be provided a case study by the course instructor. The groups will present the case study in tutorials on the allocated date. Students will be evaluated based on identification of main issues, analysis of issues, proposed solutions, and links to course readings. The evaluation will be out of 30 marks total based on a rubric assessing these areas on excellent, good, fair, and poor scales.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    30 views2 pages

    A1750496823 - 28739 - 1 - 2022 - Ca 2 MKT201

    Uploaded by

    vedang bhasin
    This document provides details of Academic Task 2 for the course MKT 201 Principles of Marketing. Students will be assigned to groups and each group will be provided a case study by the course instructor. The groups will present the case study in tutorials on the allocated date. Students will be evaluated based on identification of main issues, analysis of issues, proposed solutions, and links to course readings. The evaluation will be out of 30 marks total based on a rubric assessing these areas on excellent, good, fair, and poor scales.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    You are on page 1of 2

    Academic Task 1

    Academic Task Number: 2 Course code: MKT 201


    Date of allotment: 27 August, 2022 Course title: Principles of Marketing
    Date of submission: 10 November, 2022 Maximum Marks: 30
    Academic Task Type: Offline

    Detail of Academic Task Course Bloom’s level Maximum


    Outcome Marks
    Students will form a group of 4-5 students. Then, course instructor will provide a
    relevant case study to each group and then the group will present that case in the
    tutorials on the date allocated by the course Instructor. Evaluation will be made L4: Analyzing 30
    using the rubrics. CO2, CO3 L5: Evaluating

    Evaluation Parameters:

     Identification of the Main Issues/Problems-3 Marks


     Analysis of the Issues-5 Marks
     Comments on effective solutions/strategies (The solution may be in the case
    already or proposed by you)-10 marks
     Links to Course Readings and Additional Research-2 marks
     Write up -10 marks

    Page 1 of 2
    Academic Task 1

    Evaluation Rubric: CASE STUDY Presentation

    1. Rubrics for presentation


    2.
    Parameters Marks Excellent (80%- Good (60% to 80%) Fair (40% to 60%) Poor (0 to 40%)
    100%)

    Identification of the 2 Identifies & Identifies and Identifies and Identifies and
    understands Understands some of
    Main Issues/Problems Understands most of the issues in the case understands few
    all of the main study of the issues in
    issues in the case the main issues in case study
    Analysis of the Issues 5 Insightful and Thorough analysis of Superficial analysis of Incomplete analysis
    thorough most of the issues of
    some of the issues
    in the case
    Comments on effective 10 Well documented, Appropriate, well Superficial and/or Little or no action
    solutions/strategies
    Reasoned and Thought out inappropriate suggested, and/or
    (The solution may be in the pedagogically solutions to some of
    case already or proposed by comments about the issues inappropriate
    you) appropriate solutions, or solutions to all of the
    comments on proposals for in the case study issues in the case
    solutions, or
    proposals solutions, to most of study
    Links to Course 3 Excellent research into the issues
    Good in the case
    research and Limited research and Incomplete research
    and
    Readings and the issues with Documented links Documented links
    to the material read to any readings Links to any readings
    clearly
    Additional Research
    documented links

    Page 2 of 2

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy