Halal Food Awareness Research Golden
Halal Food Awareness Research Golden
Halal Food Awareness Research Golden
Workplace
Presented to:
Josie Yap-Tirador, DBA,PhD
Course Facilitator
CHAPTER 1
THE PROBLEM
Introduction
rules to regulate their consumption. This is why certain religions forbid and restrict
the consumption of certain food completely or at certain time. Like Islam, there are
two terms that denote Islamic prohibitions and restrictions on food, which are
Philippine Muslims only comprise of 14% from the population, which those are
contribution if only the uniqueness that they have could be seriously utilized about
The word 'Halal' is derived from the word 'Halla' which the meaning is lawful, legal,
legitimate and permitted for Muslims .In reality, Halal is one of the crucial aspect
of spiritual needs for the Muslim consumers which plays a vital role in their life by
guiding them to purchase and consume the Halal product (Alserhan, 2010). The
perception and behavior towards halal food consumption in this country is vital
because it takes a serious role in monitoring and checking the halal food and
closer look at consumer intention to offer good quality halal products and that can
be used to predict and satisfy customers and company objectives. In addition with
This paper will create a substance to the following reasons; a. it will broad
the understanding of every Filipino who are primarily Christians; b. It will provide
reasons and explanations why offering halal foods would change a Muslim’s
perspective and lastly; c. It will deliver a connection between differences and it will
The purpose of this study is to determine the skills and awareness of the
1.1 Age
_____Halal Training
_____Halal Certified
2. What are the skills of a non-Muslim worker establishment that build the
2.2 Customer-focus
2.3 Customer-knowledge
2.4 Customer-sensitivity
Hypothesis
service to an establishment
service to an establishment
product-knowledge.
establishment. It sought to obtain data that will serve as the tool to validate the
research.
The study focuses only to the (insert data of the workers) workers at
Tiongson Arcade, Tiongson Street, General Santos City. This study aims to
determine the skills of the workers and their focus to customer service.
every establishment to create and build trust of every non-pork eater that their
To the respondents. This study will help them to feel secured and at ease
their agitation during the time of deciding to eat at Tiongson Arcade. It will assure
them that the foods are properly and well prepared best fit to their preferences.
to every marketers. It will also be beneficial to the Muslim community because this
paper will help them narrow the importance of the establishments’’ sanitation.
Future Researchers. This study will serve as a reference for the other
DEFINITION OF TERMS
For clarity and better understanding, the following terms were defined:
There are some words to be considered in this study for us to know more about it.
Acts that are haram are prohibited in the religious texts of the Quran and the
seafood.
prepared and processed. Location where this study will be conducted specifically
problem, local, population and time frame. This study will determine the halal
Local: This study will be conducted at Tiongson Arcade, Tiongson Street, Brgy.
Lagao General Santos City.
Time frame: This study will be conducted from month of March to May 2022 for
Chapter 1 to 3 and October to November 2022 for Chapter 4 and 5.
CONCEPTUAL FRAMEWORK
The figure showed how the variables of the study were related. Halal food
What are the skills of a non-Muslim What are the importance of customer
of a non-pork eaters?
2.2 Customer-focus
a pork ingredients
This chapter presents the literature and studies which are found to have a
direct bearing to the present investigation.
Related Literature
benchmark for safety, hygiene and quality assurance of what we consume or drink
daily. Thus products or foods that are produced in line with halal prescriptions are
religions. For a Muslim consumer, halal foods and drinks means that the products
has met the requirements laid down by the Shariah law whereas for a non-Muslim
consumer, it represents the symbol of hygiene, quality and safety product when
what they eat, drink and use. The awareness of the Muslim and non-Muslim
Given the significance role of awareness about halal in the life of Muslims and their
obligations to be Shariah compliant; this paper will address the determinants and
unfortunately, most of the previous studies only focused on halal certification logo.
Many problems are associated with halal logo (labeling) as the only source of
awareness for Muslim consumers on halal. This logo is also yet to be empirically
proven as well. This paper delves into other sources that can bring about
Food is one of the most significant elements for interaction among numerous
ethnic, social, and religious sector. People are conscious and worried about the
food they consume. Muslims make sure that only halal foods are what they
consume, Kosher foods for the Jews, and vegan foods for Hindus and Buddhist.
Muslims go after and respect their religious tradition in the guidelines of what kind
of food they eat. Muslims are lawful with the food they eat which is only halal
certified foods and products. Halal which means lawful or acceptable is the term
According to Riaz and Chaudry, halal foods are those that are allowed from
the unlawful products that are prohibited from Muslim from consuming. The world
today is experiencing an upward number inside the wide variety of halal travelers
and travelers who choose to follow and respect the suggestions in their Islamic
faith with the appropriate behavior while on travel or outside their households.
Arobinto noted that Halal industry has a big potential in booming at the global
market. The Philippines is making sure to go with it and take the advantage to uplift
the Philippine economy by developing and promoting the halal business in the
country, and to contribute to the government’s programs to ease poverty by
The idea of halal today is religious. The rising situation on health among
health - being problem in food intake essentially shares the identical importance
with halal conception. The thought of being well means being attentive on what the
body absorbs, going on the cleanliness of the meals, supply the nourishment and
the manner of coping with the food that is prepared. The purpose is to decrease
any dangerous results to the body. In addition, consumers and buyers are to select
healthy, nutritious and natural foods. Distinctive procedure, packaging, tasting and
aesthetically alluring varieties of food choices are now in the market. Accordingly,
food safety and food hygiene are also becoming vital elements for food
Halal idea and opened the opportunities for Halal foods in the Muslim people’s
Halal foods and products are widening and attract non-Muslim places to know
more about halal items. This can build innovative marketplaces for Halal food items
and products that can increase the advertisement of Halal foods in the future.
Conceptualizing Halal
applied to lawful products or foods or drinks. Halal can also take any other
to consume certain things or utilize them. Such expression shall have an indication
that neither is such thing consists of or contains any part or matter of an animal
would indicate that it has been slaughtered in accordance with Hukum Shariah. In
according to Hukum Shariah. If it is food stuffs, it means that it has not been
not free from anything impure according to Hukum Shariah. Moreover, it and has
not in the course of preparation, processing or storage been in contact with or close
Shariah.
Thus, in Islam, all foods are considered halal except the following, which
dead before slaughtering; animals killed in the name of anyone other than ALLAH
(God) and drinks such as alcohol and intoxicants. Haram also covered carnivorous
animals, birds of prey and land animals without external ears; blood and blood by-
products and foods contaminated with any of the above mentioned products as
they are raised to eat or drink halal, hygienic and safe foods or products (Riaz &
Chaundry, 2004).
Concept of Halal in the Quran and Sunnah
Allah (S.W.T) has created all that is in the earth for the purpose of human
survival and sustenance in life as in the indicated in many verses of the Holy Quran
where He says:
“It is He who have created all that is in the earth for you” (Qur’an, 2:29).
make lawful (Halal) or unlawful (Haram) is the right of Allah alone. No human being,
no matter how pious or powerful, may take it into his hands to change it. The basic
reasons for the prohibition of things are due to impurity and harmfulness. As a
Muslim, we are not supposed to question exactly why or how something is unclean
or harmful in what Allah has prohibited, rather we should render our appreciations
and gratitude to Him (SWT) as indicated in the following verse of the Holy Quran:
6 Abdul Raufu Ambali and Ahmad Naqiyuddin Bakar / Procedia - Social and
“O ye who believe! Eat of the good things wherewith We have provided you, and
demand our appreciations because the prohibitions of those things are for our own
safety. Looking for excuses are among the biggest lies told against Allah or a form
of distortion of what He permits and forbids. Thus, Allah’s order on prohibited and
non-prohibited things must be followed by all Muslims. The fact is that Islamic laws
are universally applicable to all races, creeds, and sexes. Allah has commanded
“O ye Messengers! Eat of the good things, and do right. Lo! I am aware of what ye
preparation because cleanliness is part of religion and Allah only permits hygiene,
safe and halal foods or products for Muslims’ consumptions. This is clearly
“He hath forbidden you only carrion, and blood, and swine flesh, and that which
hath been immolated to (the name of) any other than Allah. But he who is driven
In the above mentioned ayah of the Holy Quran, we have been clearly
informed on what kind of food Muslims should consume and not to consume. The
reasons for prohibitions are even substantiated with clarifications through Quranic
exegeses by Ulamah. For example, the reasons for forbidden carrion and dead
animals are due to unfit for human consumption where their decaying process
leads to the formation of chemicals which are harmful to humans. Blood that is
drained from an animal contains harmful bacteria and toxins, which are harmful to
reasons are even highlighted in the following Quran where Allah (SWT) says:
“And verily in cattle (too) will ye find an instructiv e Sign. From what is within their
bodies between excretions and blood. We produce, for your drink, milk, pure and
From this verse, we can see that Islam only allows a good and healthy food
for Muslims to be consumed. For example, milk is a complete food, rich in protein,
calcium, vitamin A and B. This natural and provisional advantage is only possible
to be derived from lawful animals when they are alive. When they die, it becomes
Haram because of the like harmful effects one may encounter from eating or
The Hadith of the Holy Prophet Muhammad (SAW) has addressed the
concept of halal related all forms of foods, products and drinks for human
consumptions regardless of race, colour and nationality. One of the Ahadith of the
Prophet even teaches human beings the perfect way of slaughtering animals to
become lawful or halal for eating. The Hadith related to this context was narrated
Hygiene has been given much emphasis in halal and it includes the various
aspects of personal body, clothing, equipment and the working premises for
ascertain that the food (whatever kinds) produced is safe, hygienic and not
hazardous to human health. In the context of halal, hygienic food, drinks and
products can be defined as free from najis or contamination and harmful germs.
So, it obviously shows that halal is very particular in food matters especially in the
practice of keeping ourselves and the things around us clean in order to prevent
diseases. Hence a safe food, drink or product is one that does not cause harm to
accordance to its intended usage. In order to assure we are safe the producers
should take necessary steps to comply with Good Manufacturing Practice (GMP)
and Good Hygiene Practice (GHP). Good Manufacturing Practice is where the
halal prescriptions given by Halal Certification Body. The Codex General Principles
Food Hygiene lay down a firm foundation in hygienic practices in ensuring food
hygiene (Sumali, 2009). This is no doubt in line with the objectives of halal. In other
words, General Principles of food Hygiene laid down complements the aim of halal
internationally recognized and the guidelines can be used together with other
specific and appropriate codes of hygienic practice laid down in halal certification
processes by JAKIM.
wider scope and in total perspective. The concept of halal totally encompasses all
drinks and use daily. Thus, to the Muslims, food must not alone be of good quality,
safety and hygienic but also be halal (Hayati, et al., 2008). It shows that all food is
halal except those that are specifically mentioned in Quran as Haram. Islam only
permits its followers the lawful, hygiene, safe and good foods, drinks and products
as stated in the Holy Quran and Shariah. Hence, the consumption of halal is not
only an obligatory in serving Allah but obedient to halal shows that material and
ingredient are not harmful to health since Allah permitted only what is good for
Islam via halal. It in cludes every aspect of personal hygiene, dress, equipment
and premise where food is processes or prepared. In fact the basis of Halal itself
is hygiene and health (Hayati, 2008). The objective is to ensure that the foods,
drinks and products people take or use are absolutely clean and not harmful to
human health. It therefore worth to note that in Islam the consumption of halal and
using of halal products are obligatory in serving Allah (SWT). In this context,
well as products are only halal if the raw materials and ingredients used are halal
and it is fully compatible to the Islamic guidelines (Zurina, 2004). As such Muslims
Conceptualizing Awareness
a condition of what they eat, drink and use. Subjectively speaking, awareness is a
individual with private thoughts about the state of something. Therefore, different
levels of consciousness about risks related to anything that could endanger human
life and how people can act to reduce their exposure to it. So, awareness in the
levels of consciousness toward what is permitted for Muslims to eat, drink and use.
needs through Halal products and services with the mutual consent and
welfare of buyers and sellers for achieving material and spiritual well-being
(Alom &Haque, 2011). They wrote that “Adding the word ‘Islamic’ to
to the teachings of Islam in all facets of trade, applying Islamic business ethics
and observing the market manners as dictated by the religion of Islam.” They
cited the work of Bakr Ahmad Alserhan (2011). Likewise, their quotation of the
statement “A school of thought that has a moral compass which tends towards
the ethical norms and values of Islam and how Muslims interpret these from
their varying cultural lenses”was cited from Wilson (2012). They further wrote
though Shariah compliant practices have been in place for a longer time.
Muslims around the world have been ensuring that they are consuming Halal
products and services that do not conform to their religious beliefs. With
The concept of Halal and Haram also clearly discussed in the article of
Islam and Chandrasekaran (2013), they posited that Halal and Haram
represent Islamic law based on the teachings of The Holy Quran and Sunnah
(the prophet’s way of life) and regulate every aspect of a Muslim’s life. The word
to Islam.
they cited Al-Jallad (2008); They continued to discuss that “Halal is “that which
which the Allah has allowed, and Haram is that which the Law Giver has
absolutely prohibited and the one that commits it is liable to incur the
Halal and Haram, a third category ‘Makruh’ or the detestable is that “which is
disapproved by Allah albeit not as strongly and the one who commits it is
in their article Halal Marketing (2017) emphasized that after deep study of the
theories the void gap has been identified that the Basic Islamic Principles
regarding the Marketing mix model have not been addressed. Moreover,
METHODOLOGY
Research Design
This study used a descriptive survey method used to assess personal information
such as age, civil status, gender, years of experience, and highest educational
beliefs, processes, trends, and cause- effect relationships and then adequate and
accurate interpretation about such data with or without aid of statistical treatment
Research Respondents
The respondents of this research are the fifty (50) workers at Tiongson Arcade,
Tiongson Street, Brgy. Lagao General Santos City. Random sampling is used to
rely to the study about the halal food awareness among non-Muslim food service
validated by experts in the field. The survey question will be answered not
exceeded into 10-20 minutes. The questions are straight to the point and will be
In gathering the needed information for the study, the researchers will do the
following:
3. Give the consent on the participants, inform everything they need to know as a
respondent.
6. Construct a Conclusions.
7. Formulation of Recommendation.
Statistical Treatment
Management were statistically analyzed with the data requirements of the study.
BIBLIOGRAPHY
www.dti.gov.ph
Abaidah, T. N., & Yahya, M. H. A. (2013) A study on halal food awareness among
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Siddiqui, Munib; Ali Farooqui, Muhammad Ashraf; and Rosman, Areef Solih
Model in Islam. A Book based on the proceedings of the 8th Islamic Marketing
Teng, P. K., Siong, H. K., & Mesbahi, M. M. (2013). Awareness, recognition and
proceeding