Wyndham Hotels & Resorts

2.
Introduction of the hotel group - Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (Wyndham Hotel Group) is a leading provider of
hotel management services. This is an American hotel company based in Parsippany,
New Jersey, the United States. The company appears to have been named after a friend
of Crow's, a woman named Wyndham Robertson, who wrote a profile of him for Fortune
magazine.
Wyndham Hotel Group’s logo
The hospitality group grew in a short amount of time compared to other hospitality
giants around the world. It describes itself as the world’s largest hotel franchising
company in the world, with about 9000 hotels across about 95 countries on 6 continents.
With nearly 40 years of experience, Wyndham Hotel Group (WHG) has built a system
of 828,000 luxury rooms around the world attracting tourists every day.
In recent years, Wyndham Hotels & Resorts has always entered the top of the
world's most valuable customer brands alongside well-known, long-standing brands
such as Accor, Hilton, Marriott, Intercontinental...
The company’s history dates not too far back into the early 1980s, starting with
Wyndham Hotels. Wyndham Hotel Corporation was founded in 1981 by Trammell
Crow, the former president of Trammell Crow Company (TCC), a real estate
development, investment, and property management company.
2.1. History of formation and development
a) Background (1990–2006)
The company's origins can be traced to the founding of Hospitality Franchise
Systems (HFS) in 1990, created as a vehicle to acquire hotel franchises. By 1995, it had
acquired the Days Inn, Howard Johnson, Ramada, and Super 8 brands. HFS then
expanded into other businesses, and, in 1997, merged with CUC International to form
Cendant Corporation.
In 2005, Cendant bought the Wyndham hotel
brand from the Blackstone Group. The Wyndham
hotel brand was created in 1981 in Dallas, Texas,
by Trammell Crow, the president of Trammell
Crow Company. As the chain grew, it was
acquired in 1998 by Patriot American Hospitality,
later called Wyndham International. Blackstone
had bought Wyndham International earlier in
2005.
In 2006, as part of a plan to break Cendant up
into four separate companies, its hotel and
timeshare businesses were spun off as Wyndham
Worldwide. Fred Trammell Crow
(1914 - 2009)
- Founder of Wyndham Hotel Co.
b) Wyndham Hotel Group (2006–2018)

As a division of Wyndham Worldwide, Wyndham Hotel Group was composed of
more than 9,000 hotels under 21 brands, located in over 75 countries, competing in
brand markets ranging from economy to upscale. It had more than 40,000 employees
around the world. Lodging management services were provided to upscale properties
through Wyndham Hotel Management.
In 2008, Wyndham purchased U.S. Franchise Systems, the Microtel and Hawthorn
Suites brand owner, from Global Hyatt Corporation for $150 million.
Wyndham bought the Wisconsin-based Exel Inn chain in 2008 and converted all
22 of its properties to Wyndham brands.
In 2010, Wyndham acquired the TRYP hotel brand from Sol Meliá Hotels &
Resorts of Spain. The brand subsequently renamed TRYP by Wyndham, was positioned
as a "select-service, midmarket" brand representing approximately 13,000 rooms and
caters to business and leisure travelers in cosmopolitan cities including Madrid,
Barcelona, Paris, Lisbon, New York, Frankfurt, Montevideo, Buenos Aires, São Paulo,
Istanbul, etc.
In late 2016, Wyndham acquired Latin America's leading Fën Hotels, added 26
management contracts across Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia,
and the U.S., including two new Fën-built Wyndham Grand hotels in Uruguay and
Paraguay. With the addition of Fën Hotels' signature Esplendor Boutique Hotel and
Dazzler Hotel brands, Wyndham Hotel Group's portfolio of distinct brands grew to 18.
In the summer of 2017, Wyndham announced plans to acquire the Minnesota-
based AmericInn hotel brand and its management company, Three Rivers Hospitality,
from Northcott Hospitality for $170 million. AmericInn's portfolio consisted of 200
franchised hotels with approximately 11,600 rooms in 22 states, predominately in the
Midwestern U.S., Ohio Valley, and Mountain states.
In August 2017, Wyndham announced plans to spin off Wyndham Hotel Group to
shareholders as a separate publicly traded company. In October 2017, Wyndham
launched its first soft brand product, the Trademark Hotel Collection, a collection of
more than 50 upper-midscale-and-above hotels in Europe and the U.S.
In April 2018, the company began rebranding most of its brands to include the
Wyndham name, such as "Days Inn by Wyndham", "Ramada by Wyndham", and "Super
8 by Wyndham". On May 30, 2018, Wyndham purchased the La Quinta hotel brand and
its associated management business, for $1.95 billion in cash.
c) Wyndham Hotels & Resorts (2018–present)
The spin-off of Wyndham's hotel business
occurred on May 31st, 2018, created Wyndham
Hotels & Resorts, a hotel group with 22 brands
and over 9000 hotels across more than 80
countries. From 2018 to the present, Geoffrey
A. Ballotti serves as the President and Chief
Executive Officer of Wyndham Hotel Group,
and a member of the group’s Board of
Directors.
Geoff Ballotti
- President and C.E.O of
WHG (2018 - )
In Vietnam
During the exchange , Wyndham Hotel Group realized that Vietnam got a strong
tourism development potential. Therefore, the Company decided to choose this “S-
shaped” country as a a place for developing tourism.
In 2015, Wyndham Hotel Group came to Vietnam, brought its name to Vietnam
through the Wyndham Legend Ha Long project. This hotel is operating with 217 rooms,
5 stars brand, brand Wyndham Hotels and Resorts.
In 2016, Wyndham Hotels and Resorts continued to expand in Vietnam with
another project in Da Nang called Wyndham Soleil Danang. This is the tallest building
in the city and the tallest hotel and apartment complex in Vietnam, with a height of 199
meters, including 4 buildings from 50-57 floors, this project is worth more than 446
million USD, will be put into operation in early 2021. Wyndham Hotel Group continued
to expand the market in Vietnam with the Wyndham Garden Phu Quoc project. Intended
to open in 2020 includes 150 resort villas.
Up to now, Wyndham Hotel Group has put into operation many branches in
Vietnam such as: Wyndham Legend Ha Long Hotel, Wyndham Garden Hotel Hanoi,
Wyndham Grand KN Paradise Cam Ranh, Ramada Hotel & Suites by Wyndham Ha
Long Bay View. Projects under construction and about to be put into operation such as:
Wyndham Garden Phu Quoc, Wyndham Soleil Danang, Wyndham Lynn Times Thanh
Thuy, Apec Mandala Wyndham Quy Nhon, etc.
2.2. Brands in the group
Most of Wyndham's hotels are located in famous tourist and resort destinations,
with prime locations. At the moment, the Company is operating a portfolio of 22 hotel
brands, including:
• Registry Collection Hotels ®
• Wyndham Grand ®
• Dolce Hotels & Resorts ®
• Esplendor by Wyndham ®
• Dazzler by Wyndham ®
• Wyndham ®
• TRYP by Wyndham ®
• Trademark Collection by Wyndham ®
• Wyndham Alltra ®
• La Quinta by Wyndham ®
• Wingate by Wyndham ®
• Wyndham Garden ®
• Hawthorn Suites by Wyndham ®
• AmericInn by Wyndham ®
• Baymont by Wyndham ®
• Ramada by Wyndham ®
• Ramada Encore by Wyndham ®
• Microtel by Wyndham ®
• Days Inn by Wyndham ®
• Super 8 by Wyndham ®
• Howard Johnson by Wyndham ®
• Travelodge by Wyndham ®
Logos of 22 hotel brands

belonging to Wyndham Hotels & Resorts
Wyndham Grand - Wyndham Hotels & Resorts’ most famous brand

The Wyndham Grand brand is the pride of Wyndham, so the largest hotel
management and operating group in the world must be very cautious. It is the luxury
hotel brand for the modern traveler looking for premium service and a perfect
personalized stay. Of the 9,300 properties managed by Wyndham Hotels & Resorts,
only 60 are currently affiliated with the Wyndham Grand brand.
With premium amenities, sophisticated design and dedicated staff, the Wyndham
Grand brand is the gateway to dream vacations in some of the world's most beautiful
landmarks. Wyndham Grand features a stunning swimming pool, wellness spa and
superb restaurants that won't let you down.
Wyndham Grand is also an ideal venue for events, whether intimate parties or
large-scale conferences. The brand's event specialists will take care of every detail to
ensure your gathering will be a resounding success.

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2.

Introduction of the hotel group - Wyndham Hotels & Resorts

Wyndham Hotel Group’s logo

b) Wyndham Hotel Group (2006–2018)

Logos of 22 hotel brands

Wyndham Grand - Wyndham Hotels & Resorts’ most famous brand

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