Chap 9 MCQs

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Zikmund/Babin/Carr/Griffin, Business Research Methods 8e, Chapter 9
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When Subaru of America mails a survey to new-car buyers to determine their opinion of the buying process, this is an
example of:
a. secondary research.
b. primary research.
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c. pseudo research.
d. participant-observaton.
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correct: b
your answer:
The people who fill out and return a mail survey are called:
a. participant-observers.
b. moderators.
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c. focus group participants.
d. respondents.

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correct: d
your answer:
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The difference between respondents to a mail survey and nonrespondents to that survey is called:
a. refusal error.
b. nonresponse error.
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c. administrative error.
d. social desirability.

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correct: b
your answer:
When a researcher calls a potential respondent by phone, and that person hangs up the phone without answering the
survey questions, we call that person a:
a. participant-observer.
b. nonrespondent.
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c. moderator.
d. respondent.

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correct: b
your answer:
When a researcher calls a potential respondent for a phone survey, but that person is "too busy" to answer the questions,
that person is coded as a:
a. respondent.
b. subject.
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c. moderator.
d. refusal.

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correct: d
your answer:
6 When a passenger on American Airlines on a flight from New York to San Francisco fills out an in-flight survey in a
negative manner because he wants to complain about not being served the vegetarian meal that he ordered two weeks
ago, this is an example of:
a. concomitant variation.
b. self-selection bias.
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c. a moderator variable.
d. administrative error.

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correct: b
your answer:
When an interviewee in a personal interview situation inflates his salary by $50,000 in an attempt to impress the
interviewer, this is an example of:
a. a moderator variable.
b. a refusal.
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c. unconscious misrepresentation.
d. deliberate falsification.

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correct: d
your answer:
When an interviewee has a tendency to agree with every question asked by the interviewer in order to make a "good
impression," what type of bias does this represent?
a. Acquiescence bias
b. Deliberate falsification
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c. Interviewer bias
d. Administrative bias

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correct: a
your answer:
When a respondent to a series of customer satisfaction questions on a Marriott Hotel form that are scored on a 10-point
scale ranging from 1 to 10 answers "10" to every one of the rating items, what type of bias does this represent?
a. Social desirability bias
b. Acquiescence bias
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c. Deliberate falsification
d. Extremity bias
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()
correct: d
your answer:
If the interviewer's dress distracts the interviewee's answers in a personal interview situation, what type of bias does
this represent?
b. Interviewer bias
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c. Deliberate falsification bias
d. Administrative bias

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correct: b
your answer:
When the interviewee in a personal interview situation tells the interviewer that he has two graduate degrees when he
has not finished his undergraduate degree yet in an attempt to impress the interviewer, what type of bias does this
represent?
b. Extremity bias
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c. Administrative error
d. Unconscious deliberation

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correct: a
your answer:
When an interviewer, by mistake, skips a question that he was supposed to ask during a personal interview session,
what type of bias does this represent?
a. Self-selection bias
b. Deliberate falsification bias

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c. Moderator bias
d. Administrative error

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correct: d
your answer:
13 When an interviewer is unable to record responses of the interviewee verbatim because the interviewee is talking very
Summary of Results
fast, what type of error is this?

a. Self-selection error
b. Acquiescence error
c. Extremity error
d. Interviewer error

()
correct: d
your answer:
What type of question asks the respondent to indicate his age by selecting one of six age-category ranges from a list?
a. Open-ended question
b. Unstructured question
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c. Biased question
d. Structured question

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correct: d
your answer:
What type of question occurs when an interviewer asks an interviewee: "Why do you feel that way?"
a. Biased question
b. Unstructured question
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c. Self-selection question
d. Structured question

()
correct: b
your answer:

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Web Quiz

Total Possible: 15.0 Time Spent: 00:00:07 / 01:00:00

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c. focus group participants.

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c. Deliberate falsification bias

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b. Deliberate falsification bias

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fast, what type of error is this?

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