RAISE Ventures - TrendReport2022

TRENDS REPORT
2022
1
Trend Report by RAISE Ventures

TREND REPORT — EDITO 2
DISCLAIMER
At the heart of the digital and tech ecosystem, RAISE

Ventures team tried to gather and share its own vision and
perspectives about the ever changing ecosystem to which
we belong. We tried, through this analysis, and the review
of nearly 2.000 early stage startups, to give you a non-
exhaustive view of the main trends we have seen emerging
over the past year, adding a pinch of our convictions and bets
for the year to come.

This selection only involves RAISE Ventures team. Not all of the
selected companies are part of our dealflow, but they serve to
illustrate the main trends described hereafter.
v
3
2021: A LOOK BACK TO THE 5 EMERGING MEGA-TRENDS

WE'LL CONTINUE TO WATCH IN 2022
🤔
“In the midst of
every crisis, lies great
A look back at 2021 ? Do we really want to do that? 🤔 In this report we have decided to highlight and deep dive into 5 opportunity.”
booming megatrends:
This second year of global pandemic is an outstanding example 1. Sustainability has become a no brainer as businesses thrive Albert Einstein
of how turbulent times can foster great ideas and innovations. for lasting growth and consumers request more accountability;
With €11.5bn raised by French Tech startups and scaleups this 2. Web3 is reshaping the edge of the internet and creating new
year, opportunities are there to be seized and many have already hypes around NFTs, Defi or the metaverse;
perceived it. 3. Companies culture is shiftinng as businesses are forced to
adapt their culture and get more involved with their employees;
In our never-ending quest as VCs to find great startups, we have 4. Embedded finance, seamless payment, and frictionless vertical

met over the period tons of entrepreneurs, spent time to better solutions are becoming a new standard;
understand markets dynamics, competition, new behaviors, new 5. Shopping experience and customer needs are more than ever
product innovations…. and from what we have seen these past the main concern for brands and e-commerce players.
months, great startups are being built and will need some serious
Seed financing (Stay tuned! ). 😉 We are glad to share with you our selection of 5 mega-trends, 21
sub trends and 64 pages of insights and business opportunities,
The output is a non-exhaustive set of trends that we believe will and eager to continue to track their path from fringe to mainstream.
persist and continue to evolve. This analysis is based on all the
innovative solutions we have dug into over the past 12 months and
our personal convictions as tech investors. We hope you will enjoy reading it as much as we have enjoyed producing it.
Do not hesitate to share, comment, like….
Please mention @raiseventures @raise and feel free to send us your feedbacks / ventures@raise.co
We also want to thank all the contributors for their key insights and RAISE Team for their support.
The RAISE Ventures Team
WEB3 FOR 4
DUMMIES :
1 3
A QUICK LOOK
AT THE NEXT
GENERATION
OF THE WEB
POWER
FAST, GROW
SUSTAINABLE
2 CONSUMER
RESHAPING
COMPANY
CULTURE
4 6
SHOPPING
EXPERIENCE
REVAMPED
HOW TO
SPEND IT?
FRICTIONLESS
PAYMENT
AND CASH
ALTERNATIVES
5 2022
LOADING…
1
5
POWER FAST,
GROW SUSTAINABLE
As societal and business norms shifted since the begining

of the pandemic, we also began to make dramatic
changes to our individual choices. We need to adopt
a collaborative approach- combining business goals,
consumers and employees- to achieve an environmentally
and socially sustainable future. Big companies and
startups find themselves in a unique position to have a
significant impact on the physical, cultural and structural

environment we work in today.
Once thought to be opposing goals, sustainability issues

are becoming key to long term business success and
lasting growth.
TREND REPORT — POWER FAST, GROW SUSTAINABLE 6
1. To you, what are the measures that corporates 2. How can companies deal with the difficulty of
INTERVIEW : should implement to successfully achieve their
ecological transition ?
harmonizing complex data while adapting to a changing
regulatory framework?
RACHEL DELACOUR, Data is the first problem companies should address to build a Data granularity and transparency are key. That’s how we help our
credible climate aganda. Large companies know they have to corporate customers deal with regulatory changes. What’s important
CEO & CO-FOUNDER AT SWEEP
deal with their emissions, but it means getting carbon data from is having transparent access to data so you can track and compare
all corners of their organisation. This is where the issue of tooling your carbon trajectory over time. That way, you’ll be able to highlight
comes in. Until now, large companies used to work with consulting a different set of information if new reporting requirements come out.
firms and address the issue once a year – with results that did
not necessarily call for action. Today, these large companies Carbon accounting platforms have a mission that goes beyond
require tools to measure and track their emissions and make their just processing carbon data. They must adapt to the needs of large
reduction journey actionable. They need a Business Intelligence tool companies which expect regularity, granularity and accuracy. From day
that applies data to carbon science. one, we did everything we could at Sweep to obtain certifications such
as SOC 2 compliance to show our ability to work with large companies
Getting your entire network on board is also key to tackling your and meet their security requirements.
entire footprint. It’s not enough to address scope 1: it only includes
your company’s emissions but doesn’t account for the emissions 3. Between players addressing a specific issue vs.
coming from your suppliers or portfolio companies. Businesses generalist players, how does Sweep stand out from the
need a distributed tool that covers their entire value chain: from crowd?
onboarding and coordinating to measuring and tracking all When I look at the market, I see two types of carbon accounting
stakeholders’ emissions all-in-one platform. This is what Sweep platforms. On one side, you have the techy platforms that want to save
offers. the world but skip the business expertise required to handle the climate
journeys of CAC40 companies. On the other side, you have business

My advice for companies looking to implement carbon reduction experts who want to digitize their processes, but face shortcomings in
action: get a reliable tech stack to implement your company's their infrastructure as they must cover large corporate value chains.
climate programme. Besides, all employees and field teams must
"Implementing a carbon be involved as they probably know best which reduction initiatives At Sweep, we found our sweet spot by infusing carbon expertise within
strategy is first a matter of will match and optimise your company’s operations. our tech infrastructure. We are a tech company with a unique mix of
data . " expertise in carbon, product design, engineering. We’ve built a distributed
infrastructure from scratch that allows us to organize a carbon dialogue
across an entire value chain. That makes all the difference for our
corporate customers.
CLIMATE CODE RED : WHEN CARBON

LABELLING IS A MUST 92%
of new businesses built
in the next 5 years will
address sustainability to
Many startups launched solutions to track, measure and reduce companies’ carbon some extent *
footprint in order to support companies in undertaking concrete climate actions to
combine growth and sustainability. This data-centric approach allows companies to
go from reporting to implementing action plans. And it can be a real business enabler:
from getting a clear understanding of their energy usage, waste management strategy
to choosing their suppliers or commodities. Many solutions popped up offering specific
expertise to reduce environmental impact: numerical footprint, product life cycle,
sustainable B2C brands… So, the real question remaining is which one is the more
adapted for the needs of each specific company?
Whatever the specific needs of companies, carbon labelling has become a business must-
have. So finally, several startups we're asked to showcase their carbon labelling work at the The real question is how this
COP 26 summit in the "Tech For Our Planet" event. booming market will evolve ?
Consolidation of pure-players or
acquisition of niche expertise ?

👀 TL;DR :
Growth without sustainability is like Gin without Tonic. Dangerous.
(*) McKinsey & Company, Report on The State of new business building, 2021
MARKET WATCH GENERALIST PURE-PLAYERS
THEY MAKE IT
POSSIBLE : 🇱🇷 PATCH (2020) 🇫🇷 SWEEP (2020) 🇩🇪 PLAN A (2017) 🇬🇧 EMITWISE (2019)
MEASURE, $27m raised €22m raised €15m raised €6.6m raised
REDUCE AND
OFFSET YOUR
FOOTPRINTS
🇫🇷 TRACE (2020) 🇫🇷 SAMI (2020) 🇫🇷 GREENLY (2020) 🇫🇷 AKTIO (2020) 🇸🇪 NORMATIVE (2014)
€3m raised $12m raised
PURE-PLAYERS WITH A NICHE EXPERTISE FOCUS
🇫🇷 FRUGGR (2020)
Numeric footprint
🇬🇧 PLEDGE (2021)
Product-life cycle
🇫🇷 CARBO (2019)
B2B & B2C carbonfootprint
€5m raised €6m raised

🇫🇷 CARBONFACT
Brands and products’ level carbon
footprint
$2m raised
SELF-TRACKING GOES MAINSTREAM 71 %

of consumers will use
or be interested in using
an app to track their
environmental impact
by 2030*
An increasing This trend escalated quickly to the next level of
performance : from individual to collective impact.
number of
consumers engaged While this trend has been on the horizon for several years,
it is now adopted by the mainstream consumers. People
in self-quantification want to quantify and optimize the impact of their actions
to understand not only for themselves but also on the people around
them and the environment.
and optimize their
Many green apps have emerged in 2021 providing insights
performance in on consequences of consumption choices but they go
physical activity, further with coaching and rewarding people for positive
actions. This is leading to concrete action goals and a more
daily spendings holistic view of “better” which goes beyond physical and
or home energy mental metrics to incorporate moral actions too.
usage…

👀 TL;DR :
Self-tracking: From information to collective action. (*) Foresight Factory, Consumer Trends 2022
MARKET WATCH INTERNATIONAL SELF-TRACKING APPS
BE THE MAIN
CHARACTER
AND TAKE
🇩🇪 KLIMA (2019)
Nextgen climate app that
🇱🇷 JORO (2018)
Monitors consumer spending
🇩🇪 PLAN3T (2020)
Self-tracking app that gives
empowers everyone to take to offer tips on how to offset effective advice and rewards
ACTIONS effective climate actions and reduce a user’s carbon
footprint
for sustainable actions
#GOGREEN €16.8m raised $3.5m raised $0.8m raised
NATIONAL PLAYERS
🇫🇷 YOUWHO (2021) 🇫🇷 ROB (2016)

Application that rewards all
🇫🇷 GOJI (2021)
Coaching app that helps
🇫🇷 CARBONFACT
Brands and products’ level carbon

Eco-social application for sustainable journeys directly in implement green actions every footprint
positive actions targeting clients’ bank accounts day
Generation Z $2m raised
CARING IN A FAST €14.3k

GROWING ENVIRONMENT per employee/
year, is the hidden
cost of employees'
dissatisfaction *
Covid has intensified the necessity for companies to take care of their employees’ wellbeing.
Employees and especially the new generation have higher expectations toward their
employers.
Today, most companies realize that an attractive job description and competitive salary
are necessary conditions for talent retention, but they are far from sufficient. They have to
94%
not only adapt to the new ways of working but show their love to employees by translating
their values into concrete actions; one suche measure is by ensuring the wellbeing of their
workforce.
of employees in tech
companies would leave
Companies have no choice but to get involved in their employees personal development and their company if they were
emotional wellbeing by providing professional coaching platforms, mental health solutions, not aligned with their values
engagement**
and applications to create social link while sharing positive actions at the workplace.
Happier employees result into higher productivity, lower turnover and stronger engagement.
This looks like a win-win for all!

👀 TL;DR :
Increased satisfaction = more productivity and success (*) IBET 2020, La santé des collaborateurs à la loupe - Oct 2020
(**) BlogduModerateur & trainline Survey - May 2020
WELLBEING EMPLOYEE ENGAGEMENT

TO THE NEXT Tools to analyse and improve employees’ engagement
LEVEL:
IT’S A WIN- 🇩🇰 PEAKON (2014)
acquired by Workday in 2021
🇱🇷 LATTICE (2015)
$154m raised
🇦🇺 CULTURE AMP (2010)
$257m raised
WIN GAME $700m valuation $1Bn valuation in 2021 $1.5Bn valuation in 2021
🇫🇷 ELEVO (2017)
€7m raised in 2021
🇫🇷 SUPERMOOD (2015)
€7.5m raised in 2020
🇬🇧 SQUADPAL (2020)
£500k raised in 2021
MENTAL HEALTH & PERSONAL COACHING

Platforms to improve employees' wellbeing including preventive coaching, individual and collective therapies.
🇱🇷 MODEM HEALTH (2017)

$167m raised
🇫🇷 TEALE (2021)
€3m raised in total
🇫🇷 MOOD WORK (2011) :
€2m raised
🇱🇷 GINGER (2011)
Merged with Headspace in 2021
1.17Bn valuation 2021 $3Bn vauation
🇫🇷 MOKA CARE (2019)

€2.5m raised
🇸🇬 FRANKIE (2021)
$1.5m raised in 2021
🇫🇷 MINDDAY(2021)
€2m raised
🇱🇷 JOUR (2019)
acquired by Alan in 2021 for

$20m
POSITIVE ACTIONS IN THE WORK PLACE

Applications to foster ESG and positive actions within the company
🇫🇷 SQUADEASY(2014) 🇫🇷 Ouilive (2019) 🇦🇺 PAWPRINT (2019)

🇼🇫 VENDREDI (2015)
€1.2m raised in 2021 £1.1m raised so far

13
THE REGULATORY 3 REGULATORY USE CASES : THE END OF...

PUSH PUTSCH
PACKAGING AND UNSOLD NON-FOOD ITEMS SYSTEMATIC RECEIPT
DISPOSABLE PLASTIC DISPOSAL TICKETS PRINTING
By 1st January 2023, fast-food By 1st January 2022, the disposal of By at last 1st january 2023: The
New rules, new game! restaurants will have to use reusable unsold non-food goods will be prohibited systematic printing of cash register
It was not a priority for the tableware for meals on site. to encourage donations to associations. receipts, credit card receipts and all other
receipts will be forbidden.
industry, but the French
government made it mandatory. Meaning what ? McDonald's could Meaning what ? The law will It’s already happening ! Carrefour
pay a fine up to 800M€ per day if it require producers, importers and Système U stores stopped
keep using disposable tableware. and distributors to donate, reuse automatic receipt printing and send
or recycle their unsold goods in it directly to their clients' cards.
critical industries such as luxury.
With 130 mandatory articles in the AGEC law* that aim
fashion, furniture
to accelerate the change from a linear waste economic
+15K 12,5 Bn
model (production, consumption, disposal) to a circular
180K €650m receipts printed every
2,5M
tons of textile
economy. tons of packaging
new unsold non-food
products destroyed
year in France and trees cut-down to print
receipts every year
goods destroyed more than 90%
produced each year per year in France
This redulatory revolution is already creating value as in France by the
every year in France
representing more than (weight of 2
are not recycled
fast-food sector 5x the amount of items Eiffel Towers)
several start-ups jumped at the chance with innovative 15 donated
solutions to disrupt industries such as retail, textile or even retailers co-signed an
agreement to reduce
electronics. packaging by 75%
before end 🇫🇷 FAUME (2019) 🇫🇷 KILLBILLS (2021)

of Dec. 2024
White-label solution
for fashion brands 🇦🇹 REFURBED digital receipt instantly on your
banking space
wishing to launch their (2017)
👀Suddenly
second-hand offer
Marketplace for
🇫🇷 BILLIV (2021) :
TL;DR :
dematerialization of cash register
Raised €2M in 2021 refurbished
🇫🇷 PYXO (2021) electronics.
tickets with fidelity program
it's trendy, when it's legally replace disposable packaging Raised €54M
🇬🇧 FLUX (2016)
required! of food through a network of 🇫🇷 MURFY (2017) in 2021
provides customers with digital
reusable containers.
Marketplace for repairing receipts and instant cashback
Raised €7M and purchasing
second-hand electronics $9.1m raised automation
*AGEC Law is the Anti-waste for a circular economy law voted in February
2020 in France. Raised €10M so far
2
TREND REPORT — WEB 3 FOR DUMMIES 14
WEB3 FOR DUMMIES :

A QUICK LOOK AT
THE NEXT GENERATION
OF THE WEB
"NFT", "deFi", "metaverse"... for several months now, those

trendy buzzwords have slowly seduced the public's attention.
Behind these concepts, a fundamental wave is at work : the
gradual construction of an internet 3.0 (aka Web3). And
while Web3 is clearly tied to those trendy buzzwords, this

new version of the internet has more to offer than just cat
JPGs and fancy Cryptos tokens.
The underlying technologies such as decentralized

blockchains could enable the creation of a more open, more
anonymous, and more reliable version of the internet.
TREND REPORT — WEB3 FOR DUMMIES 15
ZOOM ON WEB3 WEB 1 :

THE READ-ONLY WEB
A DECENTRALIZED SYSTEM THAT Consumers click & type

Brands broadcast information one-way
LIVES ON THE BLOCKCHAIN with little to no engagement from
consumer behavior
When the networks own the network.
Centralized architecture ultimately results in big companies being the guardian of

the web’s data, monopolizing the business world and making extremely difficult
for innovative ideas to break through. In a decentralized version of the internet, WEB 2 :
blockchain tech enables data to be controlled and hosted collectively by users. By THE “SOCIAL WEB”
disintermediating middlemen and allowing users to interact directly and trustlessly,
Consumers swipe, chat & buy online
Web 3.0 unlocks a new generation of application and services that That simply
Brands can create community
couldn't exist in prior versions.
and use customer behavior to market
and sell products
Web 3.0 remains a concept-in-motion.
Even if the ultimate vision taken up by a few enthusiasts may still be a bit
idealistic, there is no denying that the next version of the Web will revisit how
users, creators and developers should create and share value. And the first

signs of this new iteration are already live: DeFi, NFT, and tokens, are the first
WEB 3 :
products of Web3, which are spearheading the change in how we view and
THE “DECENTRALIZED WEB”
enjoy the Internet.
Consumers own & interact in immersion
Brands engage with consumers
across the digital and physical worlds
THE METEORIC INSTITUTIONAL $2,5Tn

ADOPTION OF CRYPTOCURRENCIES Market cap of crypto
assets worldwide now*
Until recently, Provoked by the resilience of Bitcoin and the rise of new $10Tn
regulations, we are at that tipping point where most for gold
institutionals companies, funds but also states have accepted that
cryptos are here to stay. Facing this reality, corporates
wanted nothing giants are seriously entering the crypto industry :
to do with the Mastercard, recently rolled out crypto-linked payment
cards throughout the Asia-Pacific region and PayPal
“Wild West” of could start to accept Bitcoin for merchant payment.
cryptocurrencies. On the other side, there has been an explosion in
But it was only products and services tailor-made for institutionnals

: Aave introduced DeFi with the launch of Aave Pro,
a matter of time SheeldMarket just raised $10m to deliver institutional
until they realized access to the digital asset market, and in France
Coinhouse has launched a dedicated practice.
how such a radical
financial innovation
has started to be a

catalyst for change.
👀 TL;DR :
Insitutional players have finally entered the crypto dance.
(*) Coingecko, Dec 2021
MARKET WATCH ONE FRENCH ACTOR ON THE UNICORN PODIUM
PICKS AND
SHOVELS WILL
ALWAYS BE
THE WINNER
🇺🇸 ALCHEMY (2017) 🇼🇫 LEGDER 🇨🇦 BLOCKSTREAM
AWS for blockchain Security and infrastructure Builder of crypto-financial

solutions for cryptocurrencies. infrastructure based on Bitcoin.
In the Crypto Gold Rush, $365m raised
infrastructure players Valuation $3.5B €414m raised

Valuation $1.5B
€299m raised
Valuation $3.2B
creates more value
by supplying the
so-called picks and OTHER FRENCH STARTUPS BET ON CRYPTO INFRASTRUCTURE
shovels.

🇼🇫 DFNS (2020) 🇼🇫 FLOWDESK (2020) 🇼🇫 ALEPH (2021) 🇼🇫 KAIKO (2014)
The security suite for Regulated cryptocurrency Cloud Computing for DeFi. Crytocurrency market data
crypto custody financial multi-services provider for institurionnal
infrastructureinfrastructure investor and companies
€29m raised so far

WEB3 WILL HAVE ITS OWN $138Tn

ECONOMY, IT'S CALLED DEFI Defi Market Cap, Dec 2021*
$179Tn
Instead, these products use cryptocurrencies and are
Decentralized built on decentralized blockchain networks - such as
Total Value Locked in
DeFi projects, Dec 2021*
Finance, or DeFi, Eth, Binance, Solana, etc. To some extend, Fintech is to

traditionnal currencies what DeFi is to cryprocurrencies.
is considered
an alternative to The DeFi ecosystem experienced an unprecedented
growth volume in 2021 as more participants entered the
the traditional market and more sophisticated financial instruments
financial system were built. More than $197B was locked across DeFi
and offers financial protocol and DApps (decentralized apps) are now
covering every area of the financial ecosystem. All those
instruments like new services are setting the financial standards of
tomorrow built around : transparency, interoperability,
loans, derivatives and equality of access.
and interest, but
without relying on If Ethereum (ETH) used to be the king in the DeFi realm,
2021 has shattered its position : in 12 months, Ethereum
banks or traditional

gave up 25% of marketshare to other Blockchains (Solana,
Binance,...). This decentralization indicates that the DeFi
currencies. ecosystem is maturing.
👀 TL;DR :
Forget FinTech, we’re talking DeFi now
(*) Coingecko, Dec 2021
EVEN IF THE OVERWHELMING MAJORITY OF STABLE COINS ARE IN $,

MARKET WATCH
SOME €-BASED INITIATIVES EMERGED IN 2021
STABLECOINS
TO FACE DEFI
VOLATILITY
🇼🇫LUGH (EUR-L)
Based on Tezos $150M
An initiative by Coinhouse, of exchange volume on
(Mars 2021)
Casino Group, Société Générale Coinhouse since the launch
To copy traditionnal
finance and accelerate
the adoption of cryptos, 🇼🇫 TETHER (EURT)
Based on ETH (mainly)
An initiative by Tether, also in
$194M
(Juillet 2021) of market capitalization
stablecoins are specially charge of the USDT
engineered to remain
“stable”.

🇼🇫 ANGLE (Ag-EUR)
(Nov 2021)
Based on ETH
Raised 5m€
Backed By A16, Alven, Fabric
Ventures
NFTS : THE GOLDEN

OPPORTUNITY FOR RETAILERS
Unless you have been living in a cave this year, you won't have missed all the noise about
NFTs. From Beeple selling its art work for $69 million at Christie’s to Twitter ex-boss Jack
Dorsey’s first tweet sold for $2.9 million and Melania Trump releasing her first NFTs on
Solana, you would be hard-pressed to have escaped the hype.
"Everybody can
see it, only one
But why the excitement ?
One reason NFTs are exciting as a technology is that they give creators the ability to
regain control over their own content and re-introduce scarcity dynamics that contribute owns it".
to monetization. To put it simply, an NFT (Non-Fungible Token) is usually a digital file whose
Hackatao, artist.
unique identity and ownership are verified on blockchain. In tokenizing their work as an
NFT, creators are building an indestructible link to their content.
NFTs are also starting to be linked to physical objects as a way to represent property
rights and fight against counterfeits. The french startup Arianee is a good example of
how to put NFTs at the disposal of fashion and luxury houses to enable them to issue
unique digital passports certifying product origination. Because NFTs are a way to bridge
the gap between the physical and digital worlds, retail buyers are lured into these new

environments : apart from creating their own digital collectibles like Coca Cola or Adidas,
major brands are also acquiring popular NFTs (Visa <> CryptoPunk) and some are pushing
further such as Nike with the acquisition of the collectables studio RTFKT. NFTs could
provide brands with diversified revenue options and an opportunity to reinvent cutomer
digital experience.
👀 TL;DR :
NFTs are more than just PNGs with outrageous prices.
MARKET WATCH THEY ARE ENABLING THE NFTS REVOLUTION
AN ENTIRE
ECOSYSTEM IS
EMERGING AROUND
NFTS
🇿🇦 NFTi (2017)
AWS for blockchain
🇱🇷 COLLABLAND (2020)
Tools for communities and
🇫🇷 SOLID NFT (2021)
Turn NFTs into physical art.
creators
$5.9m raised
🇰🇷 MIRROR (2021)
Community-owned publishing
PARTY BIRD (2021)
Team up with friends to
🇱🇷 FRACTIONAL.ART (2021)
Buy, sell and mint fractional
🇫🇷 ARTRADE.APP (2021)
Simplified NFT marketplace for
collectively bid on NFTs. NFTs novices
$8.4 m raised $2 m raised through ICO

🇫🇷 ARKANIA (2021)
B2B API solution for brands to
launch and grow NFTs revenues and
communities
THE METAVERSE IS
ALREADY MAINSTREAM.
YET, IT DOES NOT EXIST.
One term that has Meta (Facebook), brought the idea of a metaverse to
mainstream consciousness this year by rebranding,
exploded beyond investing US$50 million and announcing plans to
others in 2021 is create 10,000 new jobs across Europe to help bring
the metaverse to life. Other tech giants are massively
Metaverse. The entering the race this year : Niantic (Pokemon go) just
concept refers to raised $300m in November to work on its Real-World

Metaverse, Gucci recently sold a virtual handbag on the
the convergence Roblox platform for the equivalent of $4,115, even Nike
of physical, enters the metaverse game following RTFKT acquisition
$2,5Tn
in December.
augmented and
virtual reality in Even if the technology required to build the metaverse
remains clunky, brands are already lured by the new
Metaverse Market Size
by 2030,*
a shared online marketing opportunity. The merger of virtual and physical
worlds will offer a brand-new approach to advertising and
space.

a better chance to reach young customers. Advertisers will
operate within the metaverse by offering and sponsoring
immersive experiences. Startups such as InfiniteWorlds
are already promising to be the gate between brands
and metaverse.
👀 TL;DR :
Meet Me in the Metaverse. One day !
(*) Roudhill Investments
MARKET WATCH NFT + METAVERSE + CRYPTO = PLAY-TO-EARN
THE NUMBER OF
PROJECTS AROUND
THE METAVERSE IS 🇫🇷 THE SANDBOX (2012
remasterised in 2021)
🇻🇳 AXIE INFINITY (2018)
DOGAMI (2021)
FLOURISHING Metaverse and gaming ecosystem Pokemon-inspired universe where

Blockchain-based game where you
adopt, raise, and earn with your own
where users can create, share, and players buy, breed, and pit monsters
unique puppy, first “PetaVerse”.
monetize in-world assets and gaming called Axies against each other to win
experiences in-game currency.
$6m raised with Ubisoft
$95m raised with $161m raised

valuation $3B
PROJECTS BUILDING THE SOCIAL PART OF THE METAVERSE
SCAPIN’ (2021) READY PLAYER ME (2020) POWDER (2018)

Mobile-first socialapp platform Creates full-body characters for Powder wants to be the “camera of the
that will allow anyone to create the metaverse, allowing people to metaverse”. It uses video recording and
customized virtual spaces. port their avatars across different AI to capture player’s game highlights
platforms and games and shares them to other players on the
$3.4m raised network.
$15.1m raised
$17.2m raised
INTERVIEW : 1. Can you present The Sandbox in a quick

elevator pitch ?
For instance, you can log into The Sandbox with your Bored
Ape’s avatar, use it as a proof of picture or play with it in another
MARCUS BLÄSCHE, The Sandbox is a virtual world that empowers creators to build
game. This is the key difference between web 2 and web 3.
When it comes to mass adoption, I think the whole blockchain
and own an asset, distribute and sell it and earn money without
MARKETING DIRECTOR is still in its infancy so when you mention it in the mass market
any centralized organisation. The Sandbox is made up of
AT THE SANDBOX | you get a lot of backlash. It is still a proof of work not a proof of
166 000 lands that people can buy and own. All these items
CEO & CO-FOUNDER stake. NFTs have yet to prove the value they can provide beyond
and lands are non-fungible tokens, meaning that they cannot
AT RUMBLE LEAGUE STUDIOS creating artificial scarcity. In my opinion the tipping point will
be copied, substituted or subdivided.
be play-to-earn games. The moment the general audience will
realize that it is possible to have fun and to earn money through
The Sandbox is built on the ethereum blockchain and is working
it, this will change the game. 2022 will see a long building and
with its own cryptocurrency called SAND. Any transaction in the
exploring phase but in the next years I see the play-to-earn as
virtual world is being done with SAND, rewarding the original
the replacement of free-to-play business model.
creator directly and giving him 95% of the value of his item.
We do not consider ourselves as a game but more as a
3. To what extent do you think NFTs will
complete virtual world where people come to play experiences,
reshape the customer experience in the retail
to attend a concert, to hang out with friends, meet new ones or
industry ?
play role games.
I think the interest for fashion brands is going to be the

2. Despite the hype around metaverse, it’s still intersection of how you can bring something that you bought
the beginning. How do you explain such hype digitally to a physical value and the other way around. For
and what do you see as the next challenges to instance, if you buy a hoodie for your avatar the same hoodie
reach mass adoption ? will be shipped to you or the other way around you buy a hoodie

and you get the NFT that you can put on your avatar. For brands
The metaverse, as we see it from a web 3 perspective, this hybrid model is a huge opportunity to target a younger
is open and interoperable. I think that these two audience such as Gen Z kids that care about the skins they own
" We do not consider ourselves
characteristics mainly explain the hype around it. NFT if they were real.
as a game but more as
projects like Bored Ape or Cryptopunk and emphasise Digital reselling will also be a key point. in web 3 you can sell an
a complete virtual world
what the metaverse provides : a virtual identity and the asset you are not using anymore (via Opensea).
where people come to play
freedom of choice.
experiences "
CONTENT MODERATION 15.000

AND THE “ROLE” OF PLATFORMS
Employees are dedicated
to moderation at Facebook*
3m
“We can try to control The internet is people: everyone in the society is online Posts are reviewed
social hate, but now, and so all of society’s issues are expressed, on average evert day*
perhaps a certain level magnified, and directed in new ways. The health crisis
of bad behavior might has increased the use of social networks by 13% and with
just be inevitable” it the rise of toxic content.
By developing tremendous resources to strengthen the

Benedict Evans,
centralization of their users’ data, GAFAs have taken the
Is content moderation a dead
responsibility to be the safeguards against users’ toxicity.
end?
But they are still struggling to respond in a way that solves
the problem, facing the difficulty of juggling content
moderation and respect for freedom of expression.
The arrival of a web 3.0 will raise an important issue :

how will handling content moderation be possible if
data written in a blockchain is immutable and can’t be
deleted?

👀 TL;DR :
If Web2 is already Gotham City, will Web3 be chaos ?
(*) Facebook website
MARKET WATCH THE OLYMPIC CHAMPIONS
THE STARTUPS
TRYING TO CLEAN
UP THE INTERNET 🇨🇦 TWO HATS (2012) 🇱🇷 SENTROPY (2018)
AI-powered content moderation platform AI content moderation API with

for organizations from start-ups to over 99% accuracy for images
Several startups are enterprise levels and videos.
leveraging AI to clean Acquired by Microsoft in Oct 2021 Acquired by Discord in July 2021
up hate speech, violent

images and other OUR NATIONAL ATHLETE
problematic content.
🇫🇷 BODYGUARD (2018)

SaaS solution to support people and businesses
to keep their communities, platforms &
employees safe from online toxicity.
€3m raised so far

3
TREND REPORT — RESHAPING COMPANY CULTURE 27
RESHAPING
COMPANY CULTURE
by RAISE Ventures
The ‘future of work’ is happening NOW.
As the Covid-19 chapter has accelerated the shift toward a
new working culture, companies had to learn fast, innovate
Ventures
and adapt to the constantly changing work constraints.
RAISEReport
Startups took up the many challenges: recruiting in terms
of talent shortage, connecting remote teams, workflow
Trend
automation, transparency schemes, incentives and value.
RESHAPING COMPANY CULTURE
TREND REPORT — RESHAPING COMPANY’S CULTURE 28
INTERVIEW : At Alan, all employees are trained and participate

in the recruitment process. What are the objectives
We also have a radically transparent way of functioning that
promotes honesty and strong work ethic from everyone in the
JEAN-CHARLES SAMUELIAN,
and how do you make it work? team.
Each Alaner publishes their goals every week, whether they have
Our recruitment method aims to have a panel of interviewers that
CEO OF ALAN achieved them or not and everyone has access to them. Finally,
is as diverse and representative of the company as possible and
we strive to develop good decision-making muscles everywhere
to have a maximum amount of unbiased signal.
in our company by giving context and becoming a high-content
company. By systematically sharing documents internally, we
To make it work, a five-stage recruitment process has been
reduce the threshold to contribution, make collaboration easier
created for each role. The process starts with an initial interview
and empower Alaners to make the right decisions.
to understand motivation. This is followed by a set of written
questions to test the clarity of the candidate. We also conduct at
3. Since its creation, Alan has focused on
least one technical interview to assess the level of expertise and a
creating the ideal approach to feeling good in
behavioral interview focusing on the candidate’s past experiences
JEAN-CHARLES mind and body. What part will the company of
to determine behavioral traits and cultural fit. The final stage
SAMUELIAN-WERVE tomorrow have in the well-being of its employees?
consists of spending a whole day in our offices. Throughout the
CO-FOUNDER & CEO OF ALAN
entire process, we use Lever to write detailed notes of everything
The covid crisis has exacerbated the idea that employee well-
mentioned by the candidate, give feedback and grade the overall
being is strongly linked to value creation and to the overall
performance.
company's performance. At Alan, we firmly believe that
companies must guarantee the well-being of its employees for
2. All your employees are given a great deal of
three reasons. First, it limits staff turnover by building a culture
autonomy in the way they work (no manager, no
that meets the needs of the people who work there. Then, it
meeting, flexible hours, unlimited vacation…). What
attracts the best talents, by creating a quality "employer brand".

is the recipe for success in an autonomous and
Finally, it encourages the over-performance of teams by giving
flexible environment?
the opportunity to implement their ideas and feel fulfilled.
We are opposed to micromanagement. We trust our team by not

tracking their working hours and enforcing a fully asynchronous
CHARLES GORINTIN workstyle. We focus on impact and equity value created. becoming
CO-FOUNDER & CTO OF ALAN a high-content company.
RECRUITING IS NOW
AN OLYMPIC SPORT
Recruiting has become a team sport involving a hiring
No matter how big manager, an interview panel and the rest of the existing
your company is, workforce acting as company ambassadors to help scout
scouting the right and co-opt new talents.
talents has become To do so, new HR tools are embracing a more holistic
approach, getting inspiration from sales, growth, or dev
a real challenge. processes to attract the best talents. As a salesman
Companies need to sells his product, recruiters should constantly sell their
move from passive company in a proactive way to candidates. When hiring,

teams should make sure to take care of their visibility
to active recruiting and employer branding, using data to measure the
performance. In order to compete in the talent war,
and this shift does recruiters are forced to leverage automation to scout,
not only involve monitor, and attract the best talents.
recruiters. In 2021, many tools emerged to helped HR keep up with

the insane pace of recruiting and equip them with 360°
tools.
👀 TL;DR :
Hiring mode should always be on.
MARKET WATCH
THE INTERNATIONAL CHAMPIONS
ZOOM ON ATS
& CRM 2.0
All-in-one recruiting 🇱🇷 GEM (2017)

🇱🇷 LEVER (2012)
🇱🇷 GREENHOUSE (2012)
platforms that enables last round $148m

valuation $1.2B
$123m raised acquired by TPG in
January 2021
talent acquisition
teams to find, engage,
and nurture top talent
problem content. EUROPEANS ATHLETES
🇼🇫 CREW (2021) 🇼🇫 BLOOMAYS (2020) 🇸🇪 TEAMTAILOR (2012) 🇼🇫 MAKI (2020)
by RAISE Ventures
CRM automating each step Hiring platform combining All in one solution for Hiring platform to recruit
of the hiring workflow growth expertise with recruitment. in a smarter, simpler and
sourcing excellency unbiased way.
€16m raised
€6m raised
Ventures
RAISEReport
Trend
SALES TEAMS
ON STEROÏDS
79%
average success rate in
achieving established goals
The pre-sales And yet, to improve productivity one major factor remains
untapped: sales compensations process. Most companies
for companies using incentive
scheme when the correct
performance manage their compensation plan in-house, mainly on reward was offered.*
stack consolidated excel. It is time-consuming and frustrating. Sales are less

productive with no clear visibility on their commissions and
quickly in the managers struggle adjusting and aligning commissions
past years with with strategic objectives.
verticalized Sales-commissions automation platform is the

new productivity tool! Their objective is to provide a
tools to optimize transparent and flexible compensation process for
productivity. managers and sales. Managers can personalize and
adjust compensation formulas based on strategic goals
with a simplified validation workflow. All in all, it increases
motivation and productivity for sales as they get real-
time transparent commissions calculator including
achievements’ forecasts.

👀 TL;DR :
Sales teams on steroids thanks to transparent incentive schemes
(*) DCR Strategies - 16 Employee Incentive Statistics You Must Know In 2021
MARKET WATCH INTERNATIONAL PLAYERS AUTOMATIZING SALES COMPENSATION

Software solutions which automate and optimize sales commissions
SALESTOOLS
ARE THE SECRET
WEAPON TO A 🇱🇷
CaptivateIQ (2017)
🇱🇷
SPIFF (2017)
🇱🇷 🇨🇦
SALES BATTLEPLAN PERFORMIO (2006) FORMA.IA (2016)
$64.6m raised $62m raised

They created a
flexible, automatized
and transparent
streamlined revenue NATIONAL STARTUPS DISRUPTING THE MARKET
scheme Real-time no-code platform for sales commissions with ultra-flexible and transparent calculation
schemes for sales, managers and financial teams

🇫🇷
AMALIA (2019)
🇫🇷
QOBRA (2020)
🇫🇷
PALETTE (2020)
GREAT PLACE TO WORK

IN 2021? EVERYWHERE.
97%
of employees don’t want to
For those who still doubt, hybrid work is here to stay !! and will continue beyond the pandemic. return to the office full-time*
Yet, it’s been a real challenge for employers to maintain the link between their employees
and preserve company culture.
Making hybrid model work has been a major opportunity for new remote tech solutions.
Some startups address the topic vertically, like Semana that optimizes work planning to
flatten office occupancy or Cosmos, a Virtual HQ that helps remote teams work together
and hang out in a shared place. Other players are specifically targeting hybrid model issues.
Café is one of them as its space management platform encourages teams to connect and
schedule interactions in and out of the office.
Companies need to find new ways to promote team building and sustain their DNA while
their teams work remotely. Atium, for example, offers a library of games and activities to
motivate remote teams to build connection.
This trend will continue to expand into many different usages, such as collaboration and
productivity tools, moving towards a more distributed and digital enterprise to better serve
remote workers, and synchronizing work done onsite and remotely.

👀 TL;DR :
To be or not to be at work ? there is no question anymore !
(*) Forbes, Statistics Employers Need To Know About The Remote
MARKET WATCH The next step is for sure to explore the virtual office to offset remote
work side effects.
WORKPLACE 3.0
Hybrid work is a HYBRID MODE

L' S
flexible model that KI
T
empowers employees
to choose between
working remotely or in
K
an office.
MOTE WOR
D RE
AN

E
IC
FF
O
IR
V
TU
AL
OF
FICE
DECENTRALIZATION
OF VERTICAL EXPERTISE
65 %
of applications will be developed
Powerful technology capabilities such as Natural Language Processing (NLP), low- in low-code by 2024*
code platforms, and Robotic Process Automation (RPA), to name a few, empower
people without highly specialized skills by providing them with technology-driven
solutions.
Now, resellers can automate repetitive manual tasks like sending a receipt, notifying
a supplier or sending promo codes and automate basic tasks between major
Shopify integrations. Customer success teams can automatically sync customer
data to their business tools and design a path to guide clients through their processes.
This does not take IT out of the picture. Rather, it relieves IT of many constraints that
stymie large projects, such as failing to capture all the users' demands or having to
tailor solution for each user and use case

👀 TL;DR :
“No-brainer” tools are on the rise.
(*) Gartner
MARKET WATCH OLYMPIC CHAMPIONS
LOW-CODE
TOOLS ARE
SPREADING 🇩🇪 Y42 (2020)
low code full-stack data
🇬🇧 TORQ (2020)
No-code automation platform
🇮🇪 TINES (2018)
No-code automation platform
INSIDE THE platform that allows users
to integrate, transform and
visualize their data
for security and ops teams.
$50m in 2021
that helps companies with
their mission-critical security
workflows.
ENTERPRISE $34m raised $26M raised in 2021
Due to the demand

for developpers 🇬🇧 LEGL (2019)
Low-code platform to digitise
🇱🇷 OBVIOUSLY AI (2019)
No code AI/ML platform
🇮🇱 NOOGATA (2019)
No-Code AI for the Citizen
outstripping the client-facing workflow
£5m raised
that enables people without
technical backgrounds to build
and train machine learning
Data Analyst.
$12m raised
supply, models
$4.7m raised
companies offering
low code tools are on
the rise. OUR NATIONAL ATHLETES

MINDFLOW (2021) BEAU (2020) LAGO (2021)
Build, visualize, automate
: a plug & workflows, and design a path : The fastest way to sync
play no code platform to to guide clients through your customer data to your
automate and orchestrate processes, step-by-step. business tools.
cybersecurity operations
at all business levels.
MAKE ESOPS LIQUID TO RETAIN TOP

TALENTS
97%
of technical hires at seed-stage
2021 was a record In these challenging times, companies are increasingly startups receive stock options (in
the US) *
aware that motivating employees goes beyond salary
year in terms of requirements. Setting up ESOPs has proven to be key in
investments ($100b attracting and retaining promising talents.
capital invested in Yet once the pool size has been decided, the vesting
Europe in 2021). schedule organized, ... the most important question

remains : how and will the liquidity event occur?
Simultaneously,
we have observed This question is strategic for employers as they can't
organize liquidy events every morning nor give full public
a rise of ESOPs access to their strategic data. For their part, employees
(ex: In Series D in need to have a clear visibility on what this x% of the cap
table represents and the level of ease with which they
Europe, ESOP have could cash out, if needed.
doubled in less than Lately, European startups have taken on this challenge, by
5 years).

facilitating flows on the secondary market. This represents
an opportunity for both employers and employees.
👀 TL;DR :
Cash out on demand thanks to secondary market
(*) Forbes, Statistics Employers Need To Know About The Remote
MARKET WATCH IT STARTED WITH STARTUPS WANTING TO GIVE VISIBILITY ON

THEIR CAP TABLE, VALUATIONS AND EQUITY PLANS
MAKE LIQUIDITY
GREAT AGAIN!
Tackle the issue from

the start to attract new
talents, organize your
liquidity and offer new
opportunities inside and
out.
LATELY, EUROPEAN STARTUPS FOCUS ON LIQUIDITY OPPORTUNITIES

4
TREND REPORT — HOW TO SPEND IT? 39
HOW TO SPEND IT?

FRICTIONLESS PAYMENT
AND CASH
ALTERNATIVES
Lately, we’ve witnessed the emergence of new digital native

players creating tools in order to financially empower their
customers. The thing they have in common: making sure
these financial tools are user-centric.
How do these fintechs try to reinvent wealth management,

equity financing, consumer lending or payment?
TREND REPORT — HOW TO SPEND IT 40
1. How does October stand out among the business

INTERVIEW :
At October, we are not asking very small businesses for their P&Ls
lending Fintechs who have launched in the past and balance sheets. Instead, we look at their entire bank accounts
decade? statements to perform their scoring. This enables us to have a more
OLIVIER GOY, 3 main elements made us stand out since our launch in 2014. efficient scoring and to offer “frictionless credit” that customers are
Firstly, we have controlled our marketing costs. We had to find both willing to pay a premium for.
CO-FOUNDER & CHAIRMAN AT OCTOBER
borrowers and lenders. The classic chicken and egg problem faced
by any marketplace. We chose to go after lenders first and decided Today, no bank relies on a real datalake. If you are a baker in
to target institutional lenders on top of retail lenders. It allowed us Paris and you ask your banker for a loan, he does not compare
to stand out among our competitors, who focused on spending you to other bakers in Paris or in France, whereas October would
money on marketing with prohibitive acquisition costs. do it automatically. Hence, it can see where the differences are
in your P&L to understand your specificities. Banks are impeded
Then we chose to be a European player, establishing ourselves in from doing it because they are not organized for it. They simply
5 countries. Our geographic spread has allowed us to thrive even do not have any datalake ; the way they store information makes
during the covid crisis. For example, in France, state-backed loans it unusable.
represent a very limited revenue, whereas in Italy, state backed
loans allow normal margins. Hence, Italy now represents 45% of 3. What is your vision for how alternative financing
our turnover. solutions and traditional players will continue to co-
exist?
Technology is the third element that differentiates us. Rather than I think the coexistence of different players will continue over time.
simply being a classic e-commerce platform, we chose to develop The market is so large that even amongst banks there is no single
a powerful technology to make our business scalable and more player dominating the market. Also, we are at an inflection point,
efficient than what was in place before. The banks now buy freeing even more room for tech players. However, we need to
our technology to equip themselves. For example, Bpifrance is nuance this statement. Some tech players are going straight into the

improving its own filters, exchanging documents with us via an API. market with very advanced algorithms and dashboards thinking
they know what, it turns out, they do not. We have seen a lot of
2. In your opinion, to what extent can tech this, and I believe it will result in an imminent market consolidation
and data reinvent corporate finance with more (soft word to say failures). It is up to everyone to operate cleverly
" Today, no bank relies on a
customer-facing processes? and find their niche. For tech players, I think it is essential to know
real datalake. "
Tech and data can reshape the traditional banking processes your “adverse selection” before building your algorithm. Monitoring
for SMEs. Being the same as 30 years ago, banking process is acquisition and default costs should be the north star of any
currently not efficient enough for small clients. financial players.
SAY GOODBYE
TO YOUR WEALTH MANAGER!
«The majority of In a pandemic context where uncertainty ruled, the

global level of savings exploded. Combined with low
fintechs that offer online
(*) McKinsey & Company, The Virtual Financial Advisor: Delivering Personalized Advice in the Digital Age
interest rates, it puts an increasing pressure on savers to
investment solutions make sure they carefully invest their savings.
have mainly innovated With fintechs and robo-advisors disrupting the wealth
using communication and

72%
management sector, there’s a growing need for hybrid
models in which users can manage their investments in
marketing. What we do at a more and more transparent way.
of people under 40 say they
Ramify is to communicate are comfortable with virtual
financial advisors*
In France, first generation apps like Cashbee or Mon
our expertise: [...] we want Petit Placement paved the way by offering standardized
to show that there is R&D investment products to their users through a digital
journey ; now, we see a new generation of tools that
and a team behind our offer a more personalized experience - Ramify is one of
product.» them.

Samy Ouardini, Ramify
👀 TL;DR :
It is better to be alone (with your virtual advisors) than in bad
company !
MARKET WATCH INTERNATIONAL CHAMPIONS
FROM
STANDARDIZED
STRATEGIES 🇨🇦
WEALTHSIMPLE (2014)
🇱🇷
BETTERMENT (2010)
POWERED BY Online investment management service focused on Online investment company that offers investing and
ROBO-ADVISORS millennials retirement solutions
TO PERSONALIZED $900m raised $435m raised
WEALTH
MANAGEMENT
NATIONAL EMERGING PLAYERS
🇫🇷 🇫🇷 🇫🇷

NALO (2016) FINARY (202O) RAMIFY (2021)
Online investment platform Online wealth and savings Online easy-to-use investment
specialized in financial investment management platform platform focused on democratizing
advisory and customized life investment among individuals
insurance
€5m raised €17m raised
“BUY NOW PAY LATER”

IS THE NEW CREDIT x6
Gen Zers in the US using
BNPL has grown from 6% in
2019 to 36% in 2021
If 2021 was representative of a financial trend, it would certainly be Buy Now, Pay Later
(also known as ‘BNPL’). As a type of short-term financing, this payment scheme allows
consumers to make purchases and pay for them at a future date, often interest-free.
At a macro level, its adoption has been enhanced by the surge of online shopping during
Covid-19.
From a merchant perspective, BNPL has proven its utility in driving average order values,
conversion rates, and acquiring new customers. If BNPL is so praised by younger
generations (Gen Z and Millenials), which are moving away from credit cards to BNPL, it is
because it’s not only a payment option: it influences consumers’ likelihood to buy.
Yet, there are downsides of BNPL, as it encourages consumers to take on debt they might
not be able to afford. Thus the importance of regulation, which has definitely been a topic
of discussions in Europe lately.
(*) CORNERSTONE ADVISORS, quoted in Forbes

A consolidation is already happening on this segment, as big tech and finance companies
are quickly moving into BNPL space through acquiring or partnering with fintechs (see
Square’s acquisition of Afterpay, Amazon’s partnership with Affirm, Paypal’s acquisition

of Paidy and Apple’s announced partnership with Goldman Sachs to launch its own BNPL
service).
👀 TL;DR :
The BNPL movement is just starting.
MARKET WATCH
THE THE CHAMPIONS LEAGUE

CONSOLIDATION
OF THE BNPL
MARKET
🇫🇷 ALMA (2012) 🇸🇪 KLARNA (2005) 🇱🇷 AFFIRM (2012) 🇭🇲 AFTERPAY (2014) 🇮🇹 SCALAPAY (2019)
€61.5m raised $3.7B raised $1.5B raised $448m raised $203m raised
$46B valuation listed on NASDAQ Acquired by Square for $700m valuation
since January 2021 $29B in August 2021
Market cap $32b
BIG TECH ALREADY DEEP IN THE BNPL MARKET

APPLE SQUARE PAYPAL AMAZON
REVENUE BASED FINANCING -

WOULD YOU LIKE IT CASH?
"[The players we are Considering the pressure equity can put on founders to
targeting] are players grow their business at all costs, we can easily understand
who have few assets it is not suited to all type of entrepreneurs. Yet, there are
some alternatives, non dilutive, funding models - Revenue
and are therefore poorly Based Financing (RBF) being one of them.
served by the banking Behind that, there is the idea of providing financing to a
system. And they are growing business in return for a small percentage of the
not all meant to raise generated gross revenue every month. The best thing is
that the returns to the lender only continues until the initial
funds either" capital amount plus a multiple is repaid.
Nima Karimi, CEO et cofondateur de

If RBF has recently become popular, it is because
Silvr. more businesses are becoming metrics-driven (SaaS,
E-commerce,..), which means that lenders can better
estimate their future repayments.

👀 TL;DR :
Can't choose between debt & equity ? Try RBF!
MARKET WATCH INTERNATIONAL LEADERS
THE RBF WAVE

FINALLY HITS THE
🇨🇦 🇱🇷 🇱🇷
CLEARCO (2015) CAPCHASE (2020) PIPE (2019)
FRENCH MARKET Pay-as-you-grow products and A non-dilutive capital provider Marketplace gathering startups and
services to help entrepreneurs for startups with recurring investors which allows founders to
gradually build their business revenue get their revenue upfront
$681m raised $410m raised so far +$250m raised
valuation $2B valuation $2B
EUROPEAN PLAYERS
🇮🇪
WAYFLYER (2019)
🇫🇷
RITMO (2019)
🇬🇧
UNCAPPED (2019)
Platform allowing founders to get Growth platform allowing Revenue-based finance provider for
flexible funding for inventory or ecommerce websites to get flexible online businesses
marketing spend funds
$250m raised
$186m raised €16.8m raised valuation $2B
NATIONAL CHALLENGERS

🇫🇷
SILVR (2020)
🇫🇷
UNLIMITD (2021)
🇫🇷 KARMEN (2020)
🇫🇷
MORINO (2021)
🇫🇷
FINCOME (2021)
Non-dilutive capital provider Investment platform for Non-dilutive financing Revenue based Revenue based
for founders thanks to future companies based on their solution for subscription financing solution for financing solution in 72h
revenues prediction future revenues companies to get growth SaaS & subscription-
capital upfront based companies
“WAIT, DID I JUST

PAY THE BILL?” THE NEW ERA
OF INVISIBLE PAYMENT
« As a restaurant
As the rise of BNPL shows, payment has become a
cornerstone of embedded finance. It took only a few
manager, my obsession is years to go from payment as an undifferentiated feature
to improve my customers’ to payment as a seamless experience. By allowing safer

payments from a sanitary perspective, innovations such
experience [...] replacing as QR code or contactless payment have benefited from
the bill with a QR code the pandemic and are now here to stay.
saves customers time, Following this trend, 2021 saw many Paytech startups
allows servers to focus launch their products. With the aim of facilitating
transactions from a technological perspective, these
on what they love to do, players want to offer a smoother experience for users.
and allows restaurant
(*)Capgemini, World Payments Report 2021

managers to increase
their customers’ average 82%

basket » of customers answer
“experiencing frictionless
Victor Lugger, CEO of Sunday transaction” when asked “what’s
👀
your top expectation regarding
TL;DR : payment?”*.
Skip the checkout, use your virtual wallet.

5
TREND REPORT — CONSUMER SHOPPING EXPERIENCE REVAMPED 48
CONSUMER SHOPPING
EXPERIENCE REVAMPED
There is no doubt that Covid-19 has forever changed the

customer shopping experience. Although most of the trends
that have emerged are an acceleration of past behaviors,
startups had to quickly ramp up to get competitive in this
reshapped industry.
Brands learned new ways to speak to and to engage with

young generations (Gen Z and millenials) while offering an
extremely high quality service (quick, digital, frictionless, ...).
INTERVIEW : 1. New trends such as social shopping, live

shopping and the discovery market are gaining
But this virality can be ephemeral. In order to break through
and sustain lasting growth, brands should leverage “ radical
JONATHAN SZWARC, momentum in Europe. How do you think it impacts

the retail market?
transparency”. It has become very important for the consumer
to feel authenticity and know more about the funders, the story
CEO AT JOIN behind a brand/product. Otherwise, they won't buy.
I think that retail is currently experiencing a "mirror phenomenon".
On one hand, social networks are becoming social shopping
3. How does a solution like JOIN change the
platforms. On the other, brand websites look more and more
game and impact the entire retail value chain?
like social platforms. Live shopping, which comes from social
networks, will soon be replicated on all brand websites.
JOIN changes the game especially for brands that want to
be extremely powerful in each of their interactions with their
Social and live shopping will also allow brands to offer a “3.0
potential customers.
reassurance” to their customers. We have gone from text
reassurance through comments on Trustpilot for example, then
First, JOIN stories are integrated within the brand's product
images showing users using the product to “3.0 reassurance”
pages and help them provide "3.0 reassurance" to their
thanks to the video. By offering the perfect setting for
customers. Then, JOIN supports the brand in the after-sales
broadcasting video content on mobile, live shopping or JOIN
process once the customer has received the product. For
story format will enable the brands to remove the barriers
example, a customer who buys a product from Bergamotte
to purchase of its potential customers through contents like
can scan a QR code on the packaging and watch stories from
unboxing, influencer speeches, UGC or FAQ’s.
to a digital expert answering all the questions he might have.
regarding his purchase: "Where should I place my plant?", "How
2. These new trends seem to reverse the balance
do I take care of it? etc. Last but not least, JOIN will also influence
of power between DNVBs and more established
CRM automation as brands need to push the right content to the

players. What do you think explains this
right people..
phenomenon?
" Live shopping, which comes Today DNVBs are setting the trends and inspiring the big
from social networks, will soon players. I think the strength of these young brands lies in their
be replicated on all brand founders. They are digital natives who master the codes of social
websites. " platforms and this gives them an intrinsic advantage..
SOCIAL LIVESTREAMING
E-COMMERCE FINALLY
LANDS IN EUROPE
The past current Years ago, China opened a door to Livestreaming
e-commerce. The principle is simple: : opinion leaders selling
Covid situation products and services via online live video streaming. In
2020, Alibaba’s Taobao Live hit US$7.5 billion in first 30
has reshaped minutes of presales for Singles’ Day.
E-commerce.
Video content consumption keeps going up, Gen Z and
Competition has millenials spend over one hour per day watching video on
intensified and social media apps.That is when Livestreaming brings it to
an other level as it offer a more social, authentic and direct
brands need experience.
to double their
efforts to add up Although the US and Europe are still lagging behind,
we’ve observed a massive adoption for Livestreaming in
volumes or attract e-commerce in 2021 in this geographical zone. Several
new customers, in
10x
opportunities emerge in order to boost sales and maximise

value : livestreaming shopping platforms, video creation
particular GenZ. applications or additional tools to integrate direct interactions,
higher conversion rates
direct sales, sellers analytics, live promotion, group shopping, in livestreaming that in
👀
conventional e-commerce*
TL;DR :
Follow the (key opinion) leaders !
(*) McKinsey, “ It’s showtime! How live commerce is transforming the shopping experience”
VIDEO CREATION AND BROADCASTING TOOLS

MARKET WATCH
AFTER CHINA,
A LIVESTREAMING
🇫🇷 JOIN (2021) 🇫🇷 SPOCKEE (2019) 🇫🇸🇷🇪 BAM BUSER (2007)
$122m raised in total
🇫🇷 REETAGS (2018)
WAVE IS HITTING STREAMING AND BRAND KIT

THE US AND
EUROPE
🇫🇩🇷🇪 LIVEBUY (2020)
€5.6m raised in total
🇨🇳 RUHNN (2016)
$125m raised in IPO in 2019
$281m market cap
BOOSTING THE SOCIAL LAYER
🇫🇷 TOKYWOKY (2013) 🇮🇸 SQUADDED (2019)
LIVESTREAMING SHOPPING PLATFORM

🇺🇸 NTWRK (2018)
🇼🇫 BITS (2021)
🇺🇸 POPSHOPLIVE (2016)
🇺🇸 WHATNOT (2019)
$224m raised
$1.5B valuation
CHERISH YOUR
EXISTING CUSTOMERS
80%
of customers will go to a
Research To the question : how to retain existing customers ? Let’s start with
marketing and sales teams that will probably need to leave room
competitor after just one bad
experience*
shows that a to the customer support team. This function had become closer to
the business revenue generation lately.
25% increase
in customer To level up the customer support experience, each part of the
funnel needs to be as fast and convenient as possible : from
retention rates automation systems (chatbots, callbots, or AI interfaces) that
can boost respond promptly to recurring complaints to agents that take over
profits by 95%. on the automated solutions.
The final challenge is to offer an omnichannel frictionless

experience. Startups need to think global in that field. It goes
FROM the customer direct experience with interactions that move
seamlessly from one channel to another TO instant feedbacks
and data analysis that must be unified to help the different teams
in charge (even marketing and sales teams) to be efficient and

accurate; and so optimise the whole customer experience.
👀 TL;DR :
Looking for profit?
(*) Zendesk
Try boosting your retention metrics!
MARKET WATCH FOCUS ON A SPECIFIC PART OF THE WHOLE SAILING CREW
FROM SAILING A
BOAT TO SAILING
A FLEET NALISED
SW ER COMPLA E R SO SU
A N I NT P PP
To provide the best O S O
T
customer support
RT
N
🇼🇫 Reecall (2019) 🇼🇫 OnePilot (2021)
T IO
journey , it’s
important to create a
AUTOMA
frictionless experience
and a data set that 🇼🇫 Zaion (2017)
CLIENT
helps your team RETENTION 🇩🇪 Amazd (2020)
outperform their 🇬🇧 PolyAI (2017)
tasks.
🇺🇸 Replicant (2019) 🇺🇸 Simplr (2017)

🇼🇫 Stonely (2019)
INSTANT GROCERY CRAZE :

CONVENIENCE OVER CONVICTIONS
$14 Bn
poured by VCs in the online
“I want it delivered The “convenience” megatrend has accelerated instant grocery business since the
begining of the Covid-19
grocery delivery and it won’t die down. In the US and pandemic.*
in less than 20min… Europe, the wave of consolidatation has already started
15min…10min… how as quick-retail startups are signing strategic partnerships

with major retailers (Cajoo with Carrefour, Gorillas with
about now?” Casino, Flink with Rewe) and the pace of acquisitions
increased (Doordash on Flink and Wolt, Gopuff on Fancy
This past year, and Dija, Getir on Blok…)
instant grocery
(*) Roland Berger report “” December 13, 2021 By Patrick Müller-Sarmiento

This leads to the necessity of building the most optimized
businesses have last mile delivery networks and finding the best
been fighting over warehouse localization.
the shortest delivery However, one can not resist but ask: where is this wave
times. going with economics that are still very challenging ?
Fulfillment costs eat into already paper-thin margins...

👀 TL;DR :
It’s all about localization.
MARKET WATCH US LEADERS OPERATING ON THE EUROPEAN MARKET THROUGH

MAJOR ACQUISITIONS
QUICK RETAIL
MARKET
CONSOLIDATION 🇺🇲
GOPUFF (2013)
🇺🇲
DOORDASH (2013)
🇹🇷
GETIR (2015)
IS HAPPENING Quick delivery of everything (food, Delivery & takeout from local Instant delivery of restaurants and
home essentials, snack and alcohol) restaurants grocery essentials
$3.4B raised $2.5B raised $1B raised
$15B valuation $45B valuation $7.5B valuation
OUR EUROPEAN LEADERS AT WAR ON FULLFILMENT COSTS
🇩🇪 🇩🇪 🇬🇧 🇫🇷

FLINK (2020) GORILLAS (2020) ZAPP (2020) CAJOO (2021)
Quick delivery of fresh grocery Quick grocery delivery service Instant delivery of drinks, Instant delivery of grocery
essentials snacks and grocery products
essentials
€1.1B raised $1.3B raised $42m raised
$2.5B valuation $6B valuation $100m raised
BRAND DISCOVERY:
PROTECT ME FROM WHAT I WANT
For customers, knowing what they want is not a prerequisite anymore. Seeking inspiration
and hoping to discover trends on their mobile devices, scrolling through feeds and images
has become a much bigger part of the customer journey
Etsy showed the path a few years ago allowing customers to reach out directly to creators.
If brand discovery is so praised by younger generations, it is because those catalogs of
curated products gained newgrounds: DIY kits focus on products, decoration, inspirations
of all kinds… Even for pros, curated lists of creators for stores are booming.
And yet, there is a downside for businesses focusing on discovery rather than search. A
curated list is time-consuming and hardly scalable. So, would you rather have a short-
curated list only arousing interest or one that draws people to browse products they don't
always need?
(*) Havas Prosumer Reports

$400Bn
estimated online discovery
market size *
👀 TL;DR :
“All curation grows until it requires search. All search grows
until it requires curation.” - Benedict Evans
MARKET WATCH NATIONAL PLAYERS
MANY FRENCH
STARTUPS HAVE
🇫🇷 🇫🇷 🇫🇷 🇫🇷
CHOOSE (2015) MYVITRINE (2021) MARQUERIE (2020) BITS (2021)
ENTERED THE B2C marketplace for new brands and Marketplace offering a selection of Platform to connect professional Create entertaining
DISCOVERY DNVB updated daily the best impact brands, every week buyers and independent brands mobile shopping experience
by reinventing the way people
buy through video
MARKET LATELY
🇫🇷
IMAKE (2019)
🇫🇷
ANKORSTORE (2019)
🇫🇷
SINGULART (2017)
Marketplace specialized in do-it- Marketplace that connects brands Online art gallery that brings
yourself supplies and designers to stores across contemporary art to everyone
Europe
€73m raised
€1.5m raised €115m raised
OLYMPIC CHAMPIONS

🇺🇲 🇺🇲
FAIRE (2017) GOOGLE STORIES (2021)
Online art gallery that brings contemporary Google discovery allows consumers to explore infinite
art to everyone brands based on their own preferences.
$1.1Bn raised And with Discovery ads, marketers can now reach these
audiences as they scroll through their favorite feeds on
YouTube, Discover, and Gmail. Letal shopping arm!
6
TREND REPORT — 2022 : LOADING… 58
2022 : Loading…
What lies ahead in 2022 and

beyond.

TREND REPORT — 2022 : LOADING... 59
2022 WILL BE A CROSS-SECTOR OPPORTUNITY YEAR

HERE OUR 6 PREDICTIONS
1 GAMING x HEALTHTECH = Videogames used as medicines

With the first ever videogame approuved as a medecine for ADHD, we expects
a rise of digital therapeutic tools relying on gamings. Tilak. Fokus, Lexilife, or Akili
4
GAMING x SOCIAL = For GenZ, conversation is a game
Because, Gen Z isn’t satisfied with the social media they grew up with, they’re
building the apps with the social features they like. Introducing gaming inside
are already surfing the wave ! social apps will be 2022’s bet to win back GenZ’s heart. With players such as
Uku, Supernova, Walkie Talkie, or Tagg, social apps will strike back in 2022.
2 LEGALTECH x CRYPTOS = the rise of DAOs

DAOs, short for decentralized autonomous organizations, have emerged as
an organizational structure to manage tokenized assets, simplify bureaucratic
5
SOCIAL x FINTECH = Community-first social investing
platforms
In 2022, we should see an increasing number of fintech products including
obstacles and facilitate transparent governance. In 2022, DAOs are likely to a social layer to their investment solution. Thoses fintechs are built around
foster a new method of organizing communities and aligning incentives. new concepts such as collective investment, asset pooling or collective voting.
3 6
CYBERSECURITY x INSURETECH = CyberInsureTech GREENTECH x SUPPLY CHAIN = Green Ops

Because classic insurances are outdated when it comes to cyber risks, new Implementation of the Scope 3 emission protocol is putting pressure on all
players are matching cyber expertise with insurance to design products that industries operations' value chains. Sustainable shipping solutions, carbon
are truely covering cyber risks for SMBs. In France, a new kid is making some tracking platforms, scheduling/routing optimization are paving the way for
noise : Stoïk. greener logistics. When operational excellence meets carbon efficiency!
At last!
TREND REPORT — THE CREW 60
THE CREW
Curious about those
trends ? Have a chat with
us: ventures@raise.co
SOPHIA MARTIN PIERRE-EDOUARD STÉPHANE PESQUÉ ANGÉLIQUE ELIZÉ

Partner BERION Partner Investment Director
Partner

CAMILLE LEJOSSEC MAUD LARBEY HUGUES EICHINGER
Analyst Analyst Startup Success
TREND REPORT — ABOUT RAISE GROUP 61
ABOUT
RAISE GROUP RAISE VENTURES
Founded in 2013 by Clara Gaymard and Gonzague de Blignières, and with With €160m in AUM, RAISE Ventures is a Ventures Capital firm that
€1.5b under management, RAISE Group is a pioneer in committed finance. aims to back innovative startups and help them scale both operationally
With a unique model of sharing success at the service of entrepreneurs, and internationally.
RAISE is organized around three business areas :
1. INVESTING : RAISE Investissement (MidCap) ; RAISE Reim (Real RAISE Ventures invests in scalable tech businesses from seed to Series
Estate); RAISE Impact (Impact Investing SMEs) ; RAISE Ventures (Early B, ticket size up to €5m.
stage Tech VC)
2. PHILANTHROPIC SUPPORT : RAISE Sherpas Foundation (Endowment At RAISE Ventures we are convinced that the way we invest shapes
Fund) the world we live in. Therefore we are looking to back ambitious
3. OPEN INNOVATION : RaiseLab (Corporate/Startup collaboration) entrepreneurs with great ideas, to build and a sustainable future
together.
RAISE Group is based on a unique funding model that combines
profitability with philanthropy (investment teams pass on 50% of their If you think you can be the next global tech leader we are looking for,
carried interest to the Endowment Fund) we'd love to hear from you! : ventures@raise.co
TREND REPORT — ABOUT RAISE GROUP 62
OUR BELLOVED CONTRIBUTORS
Manon Caussade Manuel Valente Rachel Delacour Jean-Charles

Charles Gorintin
Samuelian
CSO at Coinhouse
Freelance Journalist CEO at Sweep Co-founder at Alan
CEO of Alan
Chloé Tuot Olivier Goy Marcus Bläsche

Jonathan Szwarc

Co-founder & Chairman at Marketing Director
RAISELab CEO at Join October at The Sandbox
TREND REPORT — 63
SOURCES
1 2 3
Power Fast, Web 3 Reshaping
Grow for company
sustainable dummies culture
McKinsey, 2021 global report: The state of new-business building, Dec 2021 Cointelegraph, Enterprise meets DeFi: Organizations work toward adopting Forbes, “Talent Wars: The Post-Pandemic Hiring Race For A Competitive
blockchain tech, 2021 Advantage”, 2021
Sifted, What tech for good companies really need to scale, Dec 2021
ConsenSys, Crossing the Chasm: The Surge in Institutional Adoption of DeFi, 2021 Select Software Reviews, “Best Recruiting CRMs”, 2021
Dealroom, You can’t manage what you can’t measure: the rise of ESG data
providers, Dec 2021 Journal du Coin, Annonce de Paypal sur Bitcoin - Les crypto-paiements ouverts à Heino Hovingh, “Why is churn so high in B2B salesteams?”, 2021
des millions de commerçants, 2021
Foresight Factory, Consumer Trends 2022 report, 2021 TechCrunch, “How optimizing presales productivity can help startups multiply
Hacker Noon, Crypto Processing in 2022: Trends and Risks to Look out for, 2021 revenue growth”, 2021
Google Cloud Blog, New tools to measure and reduce your environmental impact,
2021 Cointelegraph, Visa announces new crypto consulting service for merchants and Maddyness, “Les Sales Ops, élément clé pour structurer sa stratégie commerciale”,
banks, 2021 2021
World Economic Forum, Eco-wakening: how consumers are driving sustainability,
2021 Atomico, Our Investment in SheeldMarket: Delivering Institutional Access to the TechCrunch, “Pathlight, a performance management tool for customer-facing
Digital Assets Market, 2021 teams and the individuals in them, raises $25M”, 2021
Atomico, State of European Tech 2021, 2021
Sifted, Europe’s VCs arrived late to the crypto party. Are they ready to rave?, 2021 TechCrunch, “Atrium, which help sales managers more easily see who is (or isn’t)
Maddyness, Autonomie, salaire, sens… Ce qu’attendent les jeunes des entreprises,
crushing it, just raised $13.5 million”, 2021
2021 Beincrypto, La startup française Myloby dépasse les 100 000 transactions sur
Tezos (XTZ), 2021 Accenture, Tech Vision 2021, 2021
Maddyness, Santé mentale : le boom des solutions pour prendre soin des salariés,
2021 Cointelegraph, Enterprise meets DeFi: Organizations work toward adopting Bloomberg, “Low-Code Is the Future - OutSystems Named a Leader in the 2019
blockchain tech, 2021 Gartner Magic Quadrant for Enterprise Low-Code Application”, 2019
Government website, AGEC law : Anti-waste law for a circular economy, voted
February 2020 Benedict Evans, Metabrand, 2021 Headline, “Landscape Map: Shopify's growth creates new markets”, 2021
Ecommercemag, 15 acteurs de l'e-commerce s'engagent à réduire leur empreinte VentureBeat, The metaverse is too important to get wrong, so it needs to be open, Microsoft | Power automate, ”Take care of what's important. Automate the rest.”
environnementale, 2021 2021
Atomico, State of European Tech 2021, 2021
LeFigaro, Vers la fin du ticket de caisse imprimé dans la grande distribution, 2021 Consensys, Web3 Report Q3 2021, 2021
Forkast.news, Why a decentralized metaverse is the new Web3 frontier, 2021

Index Ventures by Mark Goldberg , Fintech In the Metaverse & More -- Five
Predictions for the Year Ahead, 2021
Consensys,The State of NFTs: Sales, PFPs, Financialization, and More, 2021
TechCrunch, Nike acquires NFT collectibles studio RTFKT , 2021
Theblockcrypto, Former first lady Melania Trump releases first NFT on her new
platform, 2021
Chainalysis, The 2021 NFT Market Explained, 2021
Cointelegraph, Corporate brands target NFTs, and adoption continues to skyrocket,
2021
Forkast.news, Creator economy in 2022: What lies ahead for creators?, 2021
TREND REPORT — 64
SOURCES
4 5
How to Consumer
spend it ? shopping
exprience
revamped
Finance Mag, “Interview avec Samy Ouardini, Ramify”, 2021 McKinsey, “It’s showtime! How live commerce is transforming the shopping
experience”, 2021
McKinsey, “The value of personal advice: Wealth management through the
pandemic”, 2021 Snapchat, 2020: the year that changed video consumption, 2020
La Fabrique by CA, “4 ruptures dans le wealth management”, 2019 Process.st, “Customer Success 2.0: The Essential Software Stack to Execute
McKinsey’s Model”, 2021
Capgemini, “World Wealth Report 2021”, 2021
Harvard Business Review, the value keeping the right customers
McKinsey, “The Virtual Financial Advisor: Delivering Personalized Advice in the
Digital Age”, 2015 TechCrunch, “Flink, the Berlin-based instant grocery startup, is now valued at $2.85B
after raising $750M in a round led by DoorDash”, 2021
Journal du Net, “La revenue-based finance, l'alternative pragmatique à la levée de
fonds”, 2021 TechCrunch, “Cajoo raises $40 million for its instant grocery delivery service”, 2021
Mindfintech, “Le Revenue Based Financing pour les sociétés SaaS émerge en GP Bullhound, “Technology Predictions 2022”, 2021
France”, 2021
Grocery Dive, “Quick-commerce retail to reach $20B by end of 2021, report finds”,
Hackernoon, “Five Alternative Funding Options For SaaS Startups”, 2019 2021
Finance Mag, “L’essor d’alternatives au venture capitalism”, 2020 The Information, “DoorDash Passes Uber in Market Cap—And What That Means”,
2021
Maddyness, “Vers la fin du Venture Capital ?”, 2020
Havas Group, “Havas Prosumer Reports – The Meaningful Shift”, 2018
Forbes, “Buy Now, Pay Later: The “New” Payments Trend Generating $100 Billion In
Sales”, 2021 Benedict Evans, “Lists are the new search”, 2016
Bloomberg, “Apple, Goldman Plan ‘Buy Now, Pay Later’ Service to Rival Affirm”,
2021
RFI Group, “Buy now pay later sector at risk following Europe’s moves to protect
consumers.”, 2021

PYMNTS, “BNPL Under Global Regulatory Scrutiny, With UK as Likely Frontrunner”,
2021
Capgemini, “World Payments Report 2021”, 2021
Finextra, “Why we’ll never look back from frictionless payment tech”, 2020
TEAM International, “Is the Future of Payments Truly Contactless?”, 2020
CCV, “What Are Invisible Payments and How Will They Impact Businesses?”, 2020
Fintech Futures, “Invisible payments: finding success in a convenience-driven
market”, 2018
Fintech & Finance News, “The Future is Frictionless”, 2020
The Fintech Times, “Intro To Fintech: Paytech”, 2020
FinXP, “What is PayTech?”, 2021

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TRENDS REPORT

Trend Report by RAISE Ventures

At the heart of the digital and tech ecosystem, RAISE

Trend Report by RAISE Ventures

2021: A LOOK BACK TO THE 5 EMERGING MEGA-TRENDS

Trend Report by RAISE Ventures

As societal and business norms shifted since the begining

Trend Report by RAISE Ventures

Once thought to be opposing goals, sustainability issues

Trend Report by RAISE Ventures

CLIMATE CODE RED : WHEN CARBON

Trend Report by RAISE Ventures

MARKET WATCH GENERALIST PURE-PLAYERS

MEASURE, $27m raised €22m raised €15m raised €6.6m raised

PURE-PLAYERS WITH A NICHE EXPERTISE FOCUS

Trend Report by RAISE Ventures

SELF-TRACKING GOES MAINSTREAM 71 %

Trend Report by RAISE Ventures

MARKET WATCH INTERNATIONAL SELF-TRACKING APPS

#GOGREEN €16.8m raised $3.5m raised $0.8m raised

🇫🇷 YOUWHO (2021) 🇫🇷 ROB (2016)

Trend Report by RAISE Ventures

CARING IN A FAST €14.3k

Trend Report by RAISE Ventures

WELLBEING EMPLOYEE ENGAGEMENT

MENTAL HEALTH & PERSONAL COACHING

🇱🇷 MODEM HEALTH (2017)

🇫🇷 MOKA CARE (2019)

Trend Report by RAISE Ventures

POSITIVE ACTIONS IN THE WORK PLACE

🇫🇷 SQUADEASY(2014) 🇫🇷 Ouilive (2019) 🇦🇺 PAWPRINT (2019)

€1.2m raised in 2021 £1.1m raised so far

THE REGULATORY 3 REGULATORY USE CASES : THE END OF...

Trend Report by RAISE Ventures

WEB3 FOR DUMMIES :

"NFT", "deFi", "metaverse"... for several months now, those

Trend Report by RAISE Ventures

The underlying technologies such as decentralized

ZOOM ON WEB3 WEB 1 :

A DECENTRALIZED SYSTEM THAT Consumers click & type

When the networks own the network.

Centralized architecture ultimately results in big companies being the guardian of

Trend Report by RAISE Ventures

THE METEORIC INSTITUTIONAL $2,5Tn

But it was only products and services tailor-made for institutionnals

Trend Report by RAISE Ventures

MARKET WATCH ONE FRENCH ACTOR ON THE UNICORN PODIUM

AWS for blockchain Security and infrastructure Builder of crypto-financial

infrastructure players Valuation $3.5B €414m raised

Trend Report by RAISE Ventures

€29m raised so far

WEB3 WILL HAVE ITS OWN $138Tn

Finance, or DeFi, Eth, Binance, Solana, etc. To some extend, Fintech is to

Trend Report by RAISE Ventures

EVEN IF THE OVERWHELMING MAJORITY OF STABLE COINS ARE IN $,

stablecoins are specially charge of the USDT

Trend Report by RAISE Ventures

NFTS : THE GOLDEN