Buyer Persona

Digital Marketing
Section B
Submitted To: Sir Shahid Mahmood
Date of Submission: 25-11-2022
Badr Amir L1F19BBAM0707

Wasica Kahliq L1F19BBAM0150
Mahrukh Shaikh L1F19BBAM0810
Mustafa Shehzad L1F19BBAM0697
Fatima Chaudhary L1F19BBAM0416
Faculty of Management Studies

University of Central Punjab
1
Buyer Persona
PRODUCT: Snappy Coffee!
With the ideal ratio of creamer to sugar every time, our NESCAFÉ 3 in 1 Coffee Mixes
enable you enjoy the same authentic flavour and aroma of coffee. Enjoy a smooth crema and
a delightful mix of coffee sweetness whenever and wherever you desire. NESCAFÉ 3in1
Original quickly transforms our medium-dark roast signature blend into a sweet white coffee
thanks to its comforting aroma and distinctive full-flavour taste. Crafted with premium
Robusta coffee beans and packaged in single-serve sachets.
TARGET MARKET
The primary target market for Nescafé is coffee users, particularly those who are searching
for a quick answer to high-quality coffee. People who wish to relax at home with a cup of
coffee that is hassle-free and available quickly. NESCAFÉ provides coffee that can be
consumed wherever you please. In addition to the traditional flavours (regular, rich, mild, and
intense) and the Latté and Mocha in containers, NESCAFÉ also offers flavours that are
oriented toward the Bangladeshi market. Nescafe is one of Nestle's well-known brands in the
business of traditional hot and cold energising beverages like coffee and is accessible almost
everywhere in the world in various forms and varieties. Nestle is the largest confectionary,
nutrition, and food company in the world.
2
1. Buyer’s Persona/ Customer’s biodata:
Demographics:
Name: Ahmed Habib
Age: 28
Occupation: Student
City: Lahore
Education: engineering
Hobbies and Interests:
What do they do in free time: watch series, social media, sports & eat out
Where do they spend vacations: south Pakistan (beaches)
Some of their hobbies: Food & drinks blogging
Goals:
Where do they see themselves in future: Engineering projects
Financial Goals: buying house, buying car
Professional Goals: getting experience from renowned organizations
Fears:
Note-able Fear: insomnia
Communication Channels:
What social media they use: Facebook, Instagram, snapchat
How often are they on phone: 6-7 hours
Do they prefer E-mails/ texts: yes
Which blogs do they read: Food & drink blogs, chefs recipe
3
Demographics:
Name: Yawar khan
Age: 26
Occupation: business man
City: Lahore
Education: BBA
What do they do in their free time: Restaurant reviews, food vlogging, use social media,
search for new inventions in business, coffee addict
Where do they spend vacations: Pakistan
Some of their hobbies: Trying out new beverages and shakes
Goals:
Where do they see themselves in the future: the peak of its business.
Financial Goals: To be a successful businessman
Professional Goals: work with innovative business companies
Fears:
Note-able Fear: Fear of taking wrong decisions
What social media they use: Facebook, Twitter, Snapchat, instagram
How often are they on phone: 3 -5 hours
Which blogs do they read: Master Chef
4
Demographics:
Name: Furqan Ahmed
Age: 19
Occupation Student
City: Lahore
Education: The city school
What do they do in their free time: Photography, baking, fondant art, coffee shakes
Where do they spend vacations: USA
Some of their hobbies: Baking, cooking and vlogging, The Coffeetographer
Goals:
Where do they see themselves in the future: Baking start up
Financial Goals: Want to be successful in baking business
Professional Goals: getting experience from renowned 7 star
hotels
Fears:
Note-able Fear: imperfection
What social media they use: Facebook, Twitter, Snapchat, instagram
How often are they on phone: 7 -8 hours
Which blogs do they read: Master chef, chef club, Daily Coffee News.
Barista Hustle
4. Reviews of our Product
5
Pain Points:
1 Can Harms Children and Pregnant Women.
2. High in Calories.
3. High Amounts Can Cause Infertility.
4. Aggravates Stomach Problems Such as Gastritis and Ulcers
5. Causes Vitamin and Mineral Deficiency in Our Body.
9. It tastes more like a medium strength coffee as opposed to strong as indicated by
packaging
5. How can we improve our product?

Increase its expiry
Bring new flavours
Better packaging
Show more benefits than drawbacks
6
FACEBOOK
SnappyCoffee | Facebook
7
YOUTUBE
Snappy Coffee - YouTube
INSTAGRAM
Snappy Coffee (@snappycoffeeucp) • Instagram photos and videos

Buyer Persona

Uploaded by

Copyright:

Available Formats

Buyer Persona

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Buyer Persona

Uploaded by

Copyright:

Available Formats

Digital Marketing

Submitted To: Sir Shahid Mahmood

Date of Submission: 25-11-2022

Badr Amir L1F19BBAM0707

Faculty of Management Studies

4. Reviews of our Product

5. How can we improve our product?

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.