Report On

ShopUp: Constructing an expanded platform for SMEs in

Bangladesh

By

Tahmina Akter
16104081

An internship report submitted to the BRAC Business School in partial fulfillment of the
requirements for the degree of
Bachelor in business administration.

BRAC Business School

Brac University
27/09/2020

© 2020. BRAC University

All rights reserved.
Declaration

It is hereby declared that

1. The internship report submitted is my own original work while completing degree at BRAC

University.

2. The report does not contain material previously published or written by a third party, except

where this is appropriately cited through full and accurate referencing.

3. The report does not contain material which has been accepted, or submitted, for any other

degree or diploma at a university or other institution.

4. I have acknowledged all main sources of help.

Student’s Full Name & Signature:

Tahmina Akter

___________________________________________
Tahmina Akter
16104081

Supervisor’s Full Name & Signature:

Shak Azim Al Sattar

___________________________________________
Shak Azim Al Sattar
Head of launcher, Admin and security
ShopUp

ii
Letter of Transmittal

Md. Shamim Ahmed

Deputy Register,
BRAC Business School,
BRAC University
66 Mohakhali, Dhaka-1212

Subject: ShopUp: Constructing an expanding platform for SMEs in Bangladesh

Dear Sir,

This is my pleasure to inform you that I Tahmina Akter, student of BRAC Business School
have completed my internship at ShopUp which I was appointed by your direction.

I have attempted my best to finish the internship report on ShopUp: Constructing an

expanding platform for SMEs in Bangladesh with the essential data and recommended
proposition in a significant compact and comprehensive manner as possible.

The findings and the data in this report are carefully founded on essential information which
was assembled however organized and unstructured survey and research. Also, extra data was
accumulated with the assistance of different departments and teams related with the
organization.

Hereby, looking forward to get your acceptance and any sort of interrogation regarding this
report and trust that the report will meet the desires.

Sincerely yours,

_______________________

Tahmina Akter
16104081
BRAC Business School
BRAC University
Date: September 27,2020

iii
Non-Disclosure Agreement
This agreement is made and entered into by and between ShopUp and the undersigned student

at BRAC University.

iv
Acknowledgement

To proceed further on report, I need to thank the Almighty Allah for our huge fruition of the

report, which is an adept aspect of the BBA Program. I might want to take the extension to

thank those individuals who have given me interminable instability while doing my three

months Internship of BBA program at ShopUp.

I want to express gratitude toward Mr. Azim, head of launcher and my boss, who has supervised

me along the entire program and give me appropriate information regarding my report.

Additionally, I might want to thank Mr. Mahfuzur Rahman, Head of Admin and security who

additionally give me applicable data about my internship.

I would like to express gratitude toward Siffat Sarwer, Co-founder and COO of ShopUp, who

had given her valuable time to direct and guide me towards collecting informative data as well

as helped me to understand corporate culture.

This report is ShopUp: constructing an expanding platform for SMEs in Bangladesh. On the

report, I have included all the data and information of the guidance given by the Supervisor of

my Internship period.

I might want to add my sincere appreciation and gratefulness to my deputy manager Md. Zahid

Ahamed Bhuiyan, sir it would not be workable for me to finish this report without his

assistance, exhortation and in general oversight. His continuous consolation, encouragement

and management all through the time of this period have been most noteworthy inducement for

me and truly beneficial to the achievement of the assignment. I am thankful to my supervisor

for his collaboration in each progression to set up my report effectively

v
Executive Summary

ShopUp is an online application incorporated in Facebook which helps the vendors (dealers)
who utilizes Facebook's 'pages' highlights to maintain a business. Through ShopUp venders
can sell more by exploiting ShopUp's store the board highlight where traders can oversee and
follow their stock, measure and make orders for the purchasers. In addition to store
management, ShopUp application likewise incorporates conveyance administrations,
Facebook boosting and credits to extend the business where the clients can apply from home
with insignificant paperwork.

ShopUp right now takes into account over 2500+ stores in Facebook. As the number
continues expanding each day, clients experience issues exploiting the whole ShopUp stage
through cell gadgets as the application was essential worked for work area or PCs. As a result
of the ongoing flood in less expensive cell phones in Bangladesh, cell phone clients expanded
from 128.3 million in January 2016 to 150.4 million in April 2018 as indicated by the
Bangladesh Telecommunication Regulatory Commission. Not just that, the current clients
experiencing issues utilizing the stage when there are not at home or can’t approach a PC. As
indicated by the administrator of client care of ShopUp, in view of the client input, dynamic
clients are having issue utilizing and getting to the application however their advanced cells
when they don't approach the PC. Not just that highlights like 'transfer item' for purchasers
doesn't work without the web, that is the whole programming is totally relied upon having a
web association which is once in a while extremely hard for clients when they are in far off
areas with media transmission inclusion troubles.

Considering the issues referenced above, ShopUp plans to address these by upgrading the
product to a versatile inviting stage however which the dealer can exploit the whole ShopUp
highlights to optimizedaily operations. This report contemplates the upgrading circumstances
of small and medium entrepreneurs. The research will emphasis and discover the issues
related with the current adaptation of the ShopUp programming utilized by the client, so the
issues in the work area programming won't be conveyed forward to the portable form of the
product.

vi
Table of Contents

Declaration................................................................................................................................ii

Letter of Transmittal ............................................................................................................. iii

Non-Disclosure Agreement .................................................................................................... iv

Acknowledgement .................................................................................................................... v

Executive Summary ................................................................................................................ vi

Table of Contents ...................................................................................................................vii

List of Figures .........................................................................................................................iix

List of Acronyms ...................................................................................................................... x

Glossary ................................................................................................................................... xi

Chapter 1 organization overview ........................................................................................... 1

1.1 What is ShopUp ....................................................................................................... 1

1.2 How ShopUp operates ............................................................................................. 3

1.3 Departments of ShopUp .......................................................................................... 7

Chapter 2 Introduction of the study..................................................................................... 10

2.1 Rationale of the study ............................................................................................ 10

2.2 Problem of the study .............................................................................................. 11

2.3 Scope of the study ................................................................................................. 13

2.4 Objective of the study ............................................................................................ 14

2.5 Limitations of the study ......................................................................................... 15

vii
Chapter 3 Literature Review ................................................................................................ 16

Chapter 4 Mathodoly of the study ....................................................................................... 18

4.1 Research Methodology and Data Analysis Tools .................................................. 18

4.2 Research Instruments ............................................................................................. 19

4.3 Sampling ............................................................................................................... 19

Chapter 5 Analysis and Interpretation of the Data .......................................................... 20

5.1 survey analysis ....................................................................................................... 20

5.2 Interview analysis ................................................................................................. 27

Chapter 6 Findings of the study ......................................................................................... 28

Chapter 7 Recommendation ............................................................................................... 30

Chapter 8 Conclusion ........................................................................................................... 32

References ............................................................................................................................... 33

Appendix A. ............................................................................................................................ 35

viii
List of Figures

Figure 1.1: ShopUp Button on Facebook .................................................................................. 3

Figure 1.2: ShopUp Buy on Facebook ....................................................................................... 4

Figure 1.3.: ShopUp Checkout Process on Facebook ................................................................ 5

Figure 1.4: ShopUp Checkout Steps .......................................................................................... 5

Figure 1.5: ShopUp Merchant Panel .......................................................................................... 6

Figure 1.6: Organograme of Admin and security ..................................................................... 9

Figure 2.1: Percentage of Users by Mode of Using Internet ................................................... 17

Figure 3.1: ShopUp services mostly used ................................................................................ 20

Figure 3.2: Percentage of ShopUp users by duration .............................................................. 20

Figure 3.3: Percentage of smart phone users in ShopUp ......................................................... 21

Figure 3.4: Percentage of users with difficulty accessing ShopUp using mobile phone ......... 21

Figure 3.5: Percentage of users want to use ShopUp though mobile application.................... 22

Figure 3.6: Helpfulness level of ShopUp application .............................................................. 22

Figure 3.7: Percentage of orders per week............................................................................... 23

Figure 3.8: Profit & loss feature acceptance rate ..................................................................... 24

Figure 3.9: Percentage of apply for online lone through application ...................................... 25

ix
List of Acronyms

COD Cash on delivery

Tk Taka

SME Small and medium entrepreneurs

APP Application

FB Facebook

x
Glossary

Internship report An extended research paper that is part of the final exam
process for a graduate degree. The document may also be
classified as a project or collection of extended essays.

Expanding platform Creating more opportunities for small and medium

for SMEs entrepreneurs

xi
Chapter 1

Organization Overview

1.1 What is ShopUp?

Facebook is viewed as the world's biggest online media stage with month to month dynamic

clients of 2.23 billion, from this stunning number, Facebook has 28 million dynamic clients

from Bangladesh. Every day a huge number of individuals sign into Facebook from Bangladesh

to get away from their upsetting working environment life and look into some interesting

comedic image for satisfaction, share stories and photographs with loved ones and associate

with the friends and family, yet for certain individuals signing into Facebook is much the same

as going to office at 9:00AM toward the beginning of the day. For those individuals this is a

working environment, this is their office, their commercial center to direct business activities.

This is the place a large number of new business visionaries are exploiting the unfathomably

developing internet business industry of Bangladesh.

For any new organizations, business people experience difficulty searching for financing, an

area of business, an office place, enlist workers, finding an objective market and getting out

their items for selling. All this issue has an answer with excessive cost labels, for such private

companies’ high startup cost is the significant obstruction, in this way Facebook is the most

straightforward approach to set up a virtual shop and arrive at their items to a great many

Facebook clients without almost no cost. As indicated by Facebook's promoting stage in excess

of 300,00 Bangladesh's online retails and private company are selling beautifying agents,

garments, family merchandise, extras, shoes, in straightforward anything that can be lawfully

sold in the nation are sold through Facebook. Along these mindsets, in this boundlessly
developing online business industry of Bangladesh, Facebook is the favored commercial center

for any new and youthful business visionaries or organizations to exploit the developing

number of nearby and inward market.

This is the place three individuals thought of an answer in 2016 where they rethought how

Facebook's huge commercial center can be exploited effectively by the Bangladeshi business

visionaries to begin and above all deal with a business from home with a PC with an essential

web association. Afeef Zaman who is the CEO (Chef Executive Officer) of ShopUp, with Siffat

Sarwar who is the COO (Chief Operating Officer) and Ataur Chowdhury who is the CTO

(Chief Technology Officer), they are the three individuals who helped to establish and made

ShopUp.

2
1.2 How ShopUp operates?

ShopUp is allowed to utilize work area application or programming which is incorporated with

Facebook's 'pages' highlight through which purchasers can browse or view items and order

simply like some other web-based business site.

The photos below show how the purchasers view and utilize the product in Facebook when

they visit a store who are utilizing ShopUp.

Figure 1.1. ShopUp Button on Facebook

Kreative Korals, (2018). Retrieved from https://www.facebook.com/kreativekorals/

ShopUp clients are known as merchants, so when a vendor utilizes ShopUp in their Facebook

page/shop, a ShopUp button will show up as set apart on the picture above in a red box. At the

point when purchasers click on the ShopUp button they get a perspective on the items ready to

3
move and prepared to arrange simply like any e-commerce business site, yet here there are no

turn of events or startup cost.

Figure 1.2. ShopUp Buy on Facebook

Kreative Korals, (2018). Retrieved from https://www.facebook.com/kreativekorals/

After the purchasers chooses their decision of item and snap purchase as appeared in the picture

above stamped utilizing a red box. Tapping the purchase button, another container shows up as

appeared in the picture underneath where they can go for 'checkout' to get done with shopping

or they can 'add to truck' to keep looking for additional items.

4
 Figure 1.3. ShopUp Checkout Process on Facebook

Kreative Korals, (2018). Retrieved from https://www.facebook.com/kreativekorals/

If the purchaser taps the checkout alternative, they are taken to the fundamental web based

business practice of checkout measure where they give their data, check on the off chance that

the chose item is useful for buy and, at that point gives their installment subtleties, for this

situation purchasers have the choice to utilize "Cash on Delivery (COD)" administration or pay

however bKash, as a great many people don't approach credit or check cards, cash on delivery

is the most favored selection of purchasers to buy items online as appeared in the image below.

Figure 1.4. ShopUp Checkout Steps

Kreative Korals, (2018). Retrieved from https://www.facebook.com/kreativekorals/

5
Furthermore, when the checkout cycle finishes, merchant get a request notice in their telephone

through a text or SMS, where they utilize the ShopUp merchant account board to deal with the

request as show in the image below. Where the dealer approaches all the ShopUp

administrations to deal with the request and sent it for conveyance to the purchaser in couple

of minutes.

Figure 1.5. ShopUp Merchant Panel

ShopUp, (2018). Retrieved from https://shopup.com.bd/admin/shop/10/products

6
1.3 Departments of ShopUp

ShopUp consists of four departments which work corresponding with one another, the groups

are sorted out so that nobody group is relied upon another group. The regarded groups are as

per the following:

I. Business Development Team – This group is going by Siffat Sarwar who is the COO of

ShopUp. This group has the obligation to gain new shippers, structure new organizations,

search for financing openings, keep up relationship with existing accomplices and look for new

open doors in the devil of internet business.

II. IT Team – This group is driven by CTO of ShopUp Ataur Chowdhury, is liable for building

any and each product arrangement required for the organization and the dealer.

III. Procurement Team – This group is driven by Afeef Zaman, CEO of ShopUp. This group

comprises of two item plans who are a specialist in the field of client experience (UX) and (UI).

This group continually investigates on planning the most effective programming and cycle for

building agreeable vendor experience IV. Coordinations and Delivery – This group is the

biggest in ShopUp which incorporates around 50 workers who are liable for conveyance of the

items, acquiring the item from the vendor's area and convey to the purchasers.

V. Finance – This team is liable for preparing shipper installment, dealing with credits, official

costs and stock administration for the workplace supplies.

7
VI. Human Resource – This group is liable for enlistment, recruiting and excusal of workers

upon any infringement of agreement, representative assessments, authorizing strategies and

rules for better corporate citizenship and oversee different occasions and preparing programs

for the representatives.

VII. Customer care team – They have the duty to help the current shippers and likely dealers

with any inquiries made with respect to utilizing the product to every single administrations we

give.

VIII. Admin and security: securing inside organizational safety and security of every employee

as well as controlling all the offices monitoring by CCTV. The department has built by retired

defense officers to ensure company’s organized format and further development as startup.

Under this department, they have built launching team to open new offices and distribution

houses all over Bangladesh. The organogram is shown below:

8
 Head of department

Deputy manager

Security incharge Executive Executive

Intern

Figure 1.6: Organogram of Admin and security department

9
Chapter 2

Introduction of report

2.1 Rationale of the report

Current dynamic clients of ShopUp is more than 2500+ dealers who are effectively utilizing

Facebook to direct their business activities. With the expanding request of the product

because of its effortlessness and allowed to utilize nature, an ever-increasing number of

dealers are being on boarded each day. As per ShopUp's client support, for lion's share of the

dealers utilizing the work area programming in a hurry or in the versatile which the product

was not advanced for is a major issue, as the product was essentially worked to be utilized

utilizing a PC or workstations, vendors face challenges utilizing the administrations that

ShopUp offers.

Moreover, because of the ongoing flood in cell phone clients in Bangladesh expanded from

128.3 million in January 2016 to 150.4 million in April 2018 as indicated by the Bangladesh

Telecommunication Regulatory Commission. Also, the expanded interest for spending

inviting advanced cells which are generally accessible in Bangladesh for buyers, venturing

towards a portable neighborly stage as a Mobile Application is by all accounts the correct

course for ShopUp. Yet, so as to assess this presumption further examination should be

completed to decide if the current traders and the possibilities dealers will receive the

versatile application answer for ShopUp, which will be essential investigation of this

exploration paper.

10
Not just that, moving to a portable inviting arrangement implies that, more individuals will

have the option to utilize ShopUp effectively, they will have the option to get quicker notices

and cycle their requests and oversee purchaser inquiries at any spot and any time without the

requirement for a PC which will limit the extra expense of buying a PC. Since an essential

advanced cell is savvier than any PC or PC that potential shippers needs to buy.

Consequently, making the way for a lot more extensive scope of business visionaries who can

utilize ShopUp and maintain their regarded business.

2.2: Problem Statement

Considering such issues referenced in segment "2.1. Reason of the Study", ShopUp has an

arrangement to address these by advancing the item to a versatile benevolent stage however

which the merchant can exploit the whole ShopUp item to play out their day by day tasks

beginning from overseeing and preparing orders from the purchasers whenever in any area,

including utilizing Facebook boosting to advance the item they sell, convey the item to the

purchasers and take advances to grow their business. Yet, simply upgrading the stage to a

versatile application doesn't take care of the issue completely, considering the expanded

number of PDAs clients in the nation ShopUp need to urge the clients to move from work

area to portable for every one of their exercises, so as to would so they like to include more

highlights which are basics for maintaining a business on an everyday premise and refine the

essential highlights that exist in the stage presently ("Market Insight: The Smartphone

Industry in Bangladesh - LightCastle Partners", 2018).

11
All in all, this exploration paper will be an investigation on "ShopUp's feasibility on moving

from a work area stage to a versatile stage through item streamlining and augmentation".

All the more explicitly the examination will respond to the accompanying inquiries that

should be tended to:

1. Ought to ShopUp move from a work area application to a versatile application?

2.What are the current fulfillment rate and difficulties the client faces in the current

application? Which are:

I. Store the executives highlight

II. Conveyance uphold

III. Facebook boosting for advancement of their items

3. What are the highlights that dealer needs to work their business consistently? The

highlights are,

I. Business examination, where the client can see their development, number deals

(expanding or declining), number of clients (expanding or declining), most sold items,

top clients which will be spoken to in diagrams and outlines.

II. Bookkeeping highlight where the client can figure their benefit and misfortune.

12
2.3: Scope of the Study

This exploration will be founded on essential examination information through studies and a

mix of organized and unstructured meeting. Overview will be finished with existing ShopUp

clients who has little to enormous online stores dependent on the quantity of deals every

month.

There is no specific sex or age bunch characterized for the qualification in the overview, in

basic business visionaries who are as of now utilizing ShopUp and has a functioning on the

web store and ideally utilizes all the ShopUp administrations.

The reviews will be led inside ShopUp office in light of the fact that, ShopUp has different

instructional meetings and meetups for various fragment of ShopUp clients who live inside

and outside Dhaka, shippers who has high deals every week, vendors with lower deals,

traders who might need to apply for advances, and new shippers who just began utilizing

ShopUp. There are around 1 to 2 meetings for every week and every meeting has more than

20 takes an interest, subsequently this fills in as the ideal chance to lead the study and

converse with the traders for suppositions and criticisms.

13
2.4: Objectives of the report

The objectives of this report are to,

I. Build up a more enhanced adaptation of the item in the portable stage for new and existing

business visionaries to maintain their business tasks effectively at their advantageous time

and area

II. Manufactured an application where clients can monitor all their business activities and

view items and purchaser investigation to a new dynamic.

III. Improve the current stage dependent on client's prerequisite and need.

IV. Obtain new clients, as this won't need the utilization of a work area or PCs, anybody with

a cell phone can utilize it.

V. Lastly, increment the quantity of credits given by ShopUp.

14
2.5: Limitations of the report

The constraints for this report are as per the following,

I. Time and spending requirements are a major factor adding to this exploration, on the

grounds that there are numerous dealers who live external Dhaka yet in various areas

of the nation which will take longer time and costly to venture out starting with one

spot then onto the next.

II. The greater part of the vendors don't have an authorized business, just the ones who

have high number of deals for example the huge stores have a lawful exchange permit

to do their business, consequently unlicensed vendors are terrified to talk and offer their

perspectives and suppositions because of duty related issues. Thusly, less co-activity

from dealers.

III. Lastly, most dealers maintain their business with numerous accomplices,

accordingly it is hard to get full data on their activities as their errands are partitioned

among the accomplices.

15
Chapter 3

Literature review:

The essential writing survey for this specific examination will be a based one an Indian

report, expecting that the two India and Bangladesh are neighboring nations and along these

lines having comparative attributes as far as culture, characteristics, purchaser conduct,

instruction quality, buy limit, internet business development and innovation variation rate, not

at all like choosing a report dependent on western buyers where there is an a lot more

extensive hole.

In light of a report on Indian customers, which contemplates the move to cell phones from

personal computers for purchasing and selling of products and ventures. As per the report, the

majority of the well-known online business commercial center are moving to a versatile

benevolent and handheld gadget arrangement, as a result of the advantageous, convenient and

simple to convey nature of the cell phones (Kumar, Arif and Bashir Malik, 2017).

The image below shows the mediums however which clients have been getting to the web.

As per the information spoke to underneath it very well may be seen that from 2012 to 2014

the utilization of cell phones to get to the web has expanded from about 42% to about 75%,

this is on the grounds that the expense of cell phone is essentially diminishing after some time

(Kumar, Arif and Bashir Malik, 2017).

16
 Figure 2.1. Percentage of Users by Mode of Using Internet

Not only that, for developing countries like India, people are looking for all in one solution that

they can use on the go, due to the fast-moving life of a working men and women, they usually

do not want to spent the time on plugging into the desktop or laptop computer to use the

internet. Furthermore, mobile phone brands are competing with one another and offering the

best value for money to get the most market share. In a country as big as India with an estimated

smart phone subscriber of 530 million, and for most of the ecommerce business using mobile

internet is now the normal internet because majority of the internet users now access the

internet using their mobile phones. To complement the report of Indian consumers, another

report is used from Digital Clarity Group, Inc. which tells that people are not moving to mobile

platform just for convenience but also because most of the software used to run a business or

day to day operations in traditional computing devices are available in in mobile phones

(Walters, 2012). Walter used a phrase “Mobility initiates ubiquity” which means as mobile

phones are an essential, a common item used by people for day to day activity, a device that

people depends on to are everywhere used as a mode of interaction (Walters, 2012). Mobile

phones are the solution and an essential factor to accomplish any task easily. All the major

smart phone operating systems like Apple’s iOS in iPhones and Google’s Android have

application that covers a wide range of software solution free to use unlike commonly used

17
desktop software like Microsoft Office which currently retails for about 69.99USD per year

according to the Microsoft website, which is a big cost to factor in for people in developing

countries.

in iPhones have application that covers a wide range of software solution free to use unlike

commonly used desktop software like Microsoft Office which currently retails for about

69.99USD per year according to the Microsoft website, which is a big cost to factor in for

people in developing countries.

In simple, smartphones are widely used and bought not for its convenience and portability but

also for its “smart” capabilities, the ability to have built-in GPS to find and track locations, use

the internet, media and entertainment consumption, personal and official communication, the

use of a camera, various desktop class computing software in the form of mobile application

which are easy to use and has less learning curve, and finally the ability to make calls. Hence

the reason to shift from an online platform to a technology friendly application solution.

Chapter 4

Methodology of the Study

4.1 Research Methodology and Data Analysis Tools

The essential research strategy for this investigation will be quantitative exploration technique,

and the information assortment measure for this exploration will be review polls. The study

structure will be made utilizing Google Forms; however, each review will be done face to face

rather than on the web with the goal that members are more agreeable and on the off chance

that they require any explanations it very well may be done without any problem. The after

18
effects of the review will be classified and deciphered utilizing Microsoft Excel however

different types of pie outlines and visual diagrams.

4.2. Research Instruments

The research will be separated into various areas dependent on the exploration questions, the

inquiries will comprise of a blend of different decision, Likert scale for comprehension and

measuring the experience and sentiments of the dealers. Also, with one open-finished inquiry

for vendors to record what they need as another element in ShopUp that will make their life

simple and issue about ShopUp that pesters them the most that should be fixed as quickly as

time permits

4.3. Sampling

In this research, the participants are existing ShopUp users and total participants for this

research are 100, where there'll be a mix of existing and new ShopUp users with small to large

online shops.

19
5. Analysis and evaluation of the Data

5.1. Survey Analysis

The finals result presents to below are of ninety-seven members who effectively finished the

review, six overviews were taken out because of unanswered inquiries and some stayed

fragmented because of vendors' interests with respect to protection and abuse of data.

1. What services of ShhopUp you use? (Multiple Choice Question)

Figure 3.1. ShopUp services mostly used

2. How long have you been using ShopUp?

20
 Figure 3.2. Percentage of ShopUp users by duration

Taking into account that ShopUp began advancing their administrations and offering for as far

back as scarcely any months, it are regularly observed that most of the traders has joined

ShopUp at the indistinguishable time upheld the above information where, dominant part

(32%) of the dealers joined ShopUp inside the previous 2-5 months followed by 29% who

joined inside the previous 1-2 months and 28% joined however a month prior. To add more,

just 11.1% of dealers are with ShopUp for every 5 months.

3. Do you have a smart phone?

User parcentage
9.3%

90.7%

YES NO

Figure 3.3. Percentage of smart phone users in ShopUp

The research demonstrates that larger part of the traders around 90% utilizations cell phone

and under 10% don't approach a cell phone.

4. Have you faced difficulties regarding functions of ShopUp using your mobile phone?

21
 9.3%

90.7%

Figure 3.4. Percentage of users with difficulty accessing ShopUp using mobile phone

5.Would you like to use ShopUp mobile application?

user percentage
15%

85%
yes no may be

Figure 3.5. Percentage of users want to use ShopUp though mobile application

Here, a large portion of the dealers around 85% would need to utilize ShopUp as a useful

application and the rest 15% are not sure with their answers as they might possibly utilize

ShopUp application.

6. How considerate are you about ShopUp application helping to run your business smoothly?

22
 55.60%

29.20%

12.50%
2.80% 0%

Extremely Very helpful Somewhat Not so helpful Not at all helpful

helpful helpful
Figure 3.6. Helpfulness level of ShopUp application

In view of the information got from the overview, it tends to be seen over that about 85% of

the shippers feel that the portable application will supportive for them in their everyday

activities, 12.5% imagines that it will be to some degree accommodating and the rest under 3%

dealers believes that it won't be as useful as the work area programming.

7. How many orders you receive per week?

Figure 3.7. Percentage of orders per week

23
Prevailing part 36% of the brokers get 15 - 20 solicitations for consistently, this is by and large

from the sellers who is with ShopUp for 2-5. Followed by 28% solicitations are between 10-

15 consistently considering the way that here most of the solicitations are from transporters

who is with ShopUp for up to 1-2 months, about 14% solicitations are between 5-10 are from

dealers who is with ShopUp for not actually a month with another shop. Ultimately more than

20 solicitations are from people who is with ShopUp for more than 5 months, this infers this

they have a developed store to have more customary solicitations appeared differently in

relation to other people.

8. Would you like to track your business revenue though the application?

Figure 3.8. Profit & loss feature acceptance rate

Here, in light of the above information, such highlights given above are basic and assumes a

significant part in business dynamic. That is structure top purchase dealers can focus on the

purchasers who oftentimes buys their items, from most item sold they can keep attach the best

performing items and compose their stock as per the interest. Besides, they can see their

24
business information at any chose timeframe, they can likewise observe whether their deals are

expanding or diminishing. That is the reason over eighty percent of the traders chose above

highlights.

9. Would you like to apply for E-loan in the application?

Figure 3.9. Percentage of apply for online loan through application

In view of the objectives, ShopUp need one data where individuals can undoubtedly apply for

credits however so as to make sense of the number of dealers really need this component to be

inside the application was significant on the grounds that highlight which stay unused can make

25
the application heavier and less easy to use. Along with it, from the information above it’s

observed that about forty nine percent vendors might need credit include, approximately thirty

percent are uninterested in this component and rest seven percent claimed they don't need the

element. Furthermore, other15% have just taken advances from ShopUp.

10. What are the difficulties you face while using ShopUp application? (write in own opinion)

This was a open survey where the merchants were allowed to compose and confess different

issues they are confronting, those issues are as per the following:

I. Dealers are confronting issue with installment cycle. That is the point at which a purchaser

requests an item with the 'Money down' measure they installment is given to conveyance

employee of ShopUp by the purchaser, by the day's end the conveyance man stores all the

installment to ShopUp funds that is later paid to the traders however bKash, BEFTN or money.

Thus, the traders needed more continuous installment from ShopUp, presently the installment

cycle is two times in seven days.

II. During celebrations, for example, Eid or Boishak, dealers face conveyance and

inconveniences where the purchasers don't get conveyance on schedule or here and there the

package gets lost or even lose to another purchaser.

III. The current dealer programming has some issue, for example, when the traders transfer an

item for conveyance inside the product for pickup, some of the time the data gets lost or the

product crashes, this occurs in uncommon event however when it does it brings down the

profitability of the vendor.

IV. The store the executives highlight has significant issues, which are:

a. Unfit to include item varieties when there are various varieties of a similar item, similar to

a shirt of a similar plan yet in various size and shading.

26
b. Incapable to label items like sold without a doubt of stock.

c. Would need the alternative to transfer multiple photos for one item, current it is only two

pictures for one item.

V. Getting to the web programming however portable is extremely troublesome and difficult

to utilize.

VI. Working from a far-off area or in a hurry and without web is troublesome, in light of the

fact that more often than not vendors need a PC or a PC to work with the product appropriately.

5.2. Interview Analysis

As the majority of the shippers sell items like ladies and men garments, extras, gems, make

items, blessing boxes with no exchange permit, in this manner the vendors were somewhat

awkward and impervious to share data, along these lines as opposed to being excessively

meddling on their business matter the accompanying inquiry was posed and those discoveries

are as per the following:

1. What highlights do you think you have to maintain your business through the ShopUp

versatile application?

I. Conveyance following along with conveyance status where shippers can monitor the

improvement of their packages, for example, on the off chance that the bundle is enrooted to

the purchaser, at that point it ought to demonstrate that that package is "in progress", on the off

chance that the package is conveyed, at that point the status ought to be "conveyed", in the

27
event that the bundle gets lost or harmed, at that point the status should state "harmed" or “not

found”.

II. Capacity to monitor who are the top purchasers, top selling items, complete number of deals

in a month/day/week or chose timeframe.

III. A basic cycle overseeing stock, where they shippers can determine the measure of items,

they have available and consequently changes to "unavailable" when the item is completely

sold out.

IV. Vendors would need to get warning just as instant message in the cell phone when they get

a request. Much the same as some other notice, for example, when somebody send a companion

demand on Facebook, you get a little stable and a notification which says "you have another

companion demand", simply like that the shippers need something very similar for request that

"you have gotten another request".

6. Findings of the Study

Here are the findings dependent on the research from the study and interview:

I. The greater part of the dealers utilizes advanced cell, in this way and dependent on the

examination lion's share of the them might want to utilize the ShopUp versatile application.

28
II. Shippers might want the alternative to have more incessant installment for the cash saved to

ShopUp account however Cash on Delivery measure.

III. Boosting and Delivery administration are the most utilized and famous administrations of

ShopUp by the traders.

IV. The more extended period dealers exploit the ShopUp programming, their number of deals

increment after some time.

V. Larger part of the shipper’s experience difficulty utilizing the ShopUp work area

programming through cell phones, in this manner having a versatile inviting programming will

help then incredibly and dealers are eager to utilize it.

VI. Shippers imagine that having the application will assist them with working in any area

whenever, handling request and overseeing store will be quicker, it will be simpler to convey

than a PC, get moment notice after accepting a request will be exceptionally useful and it will

be anything but difficult to utilize, contrasted with a work area/PC a lower expectation to absorb

information.

VII. Dominant part of the clients can't utilize the store the executives include because of its

impediments, for example, insufficient usable element, unfit to transfer item varieties,

incapable to make the most of and stock, incapable to label items.

VIII. Dealers are exceptionally happy with the shop conveyance administration other than the

event issues, for example, get appropriate status of bundles, harmed or not found.

IX. Vendors are amused with the Boosting administration of ShopUp and less whine in regards

to this administration.

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X. Larger part of the vendors might want to see their benefit and misfortune information, yet a

critical sum is likewise unconcerned about this thought and a little bit do now need this element

since they don't need ShopUp or other to think about their deals just as duty worries because

of maintaining the business without exchange permit.

XI. Data, for example, top purchasers, most sold items, complete number of buys at some

random time, recurrence of purchasers expanding or diminishing and expanding or diminishing

deals rate will assist them with taking better business choices.

XII. Lastly, larger share of the clients might want to apply for advance however the application,

yet some are uninterested and a little segment have just taken credits.

7. Recommendations

The suggestions dependent on the finding are as per the following:

I. In light of the investigation, it tends to be seen that larger part of the clients are experiencing

difficulty utilizing the current work area programming however through cell phones,

notwithstanding that the vast majority of the clients are utilizing PDA and might want to utilize

a versatile application for its benefit, included new highlights, usability and openness. Hence,

ShopUp can without much of a stretch move to a portable stage likewise with their current

work area programming to hold new traders who doesn't approach a work area or PC changes

the life of the current clients simpler to maintain their business.

II. ShopUp needs to have more regular installment framework for shippers that sells however

money down, with the goal that the vendors get their cash when they what to sell.

30
III. ShopUp need to include the accompanying component which can help the vendors to take

better business choice, the highlights are as per the following:

a. Top purchasers

b. Most sold items

c. Absolute number of buys at some random time

d. Recurrence of purchasers expanding or diminishing

e. Deals rate, expanding or diminishing

IV. ShopUp ought to incorporate warnings and announcements for requests and conveyance

legitimately to the traders for better straightforwardness on conveyance status.

V. Taking into account that greater part of the vendors is not satisfied with the store the

executives include, ShopUp should take a shot at making the element more fitting dependent

on the trader's necessity.

VI. ShopUp likewise should add include for clients to see their benefit and misfortune

measurements, however make it a discretionary element where the client can decide to not

utilize it in the event that they would prefer not to.

VII. Likewise so as to expand the quantity of advances providing by ShopUp, they should add

the component applying for advance inside the application in light of the fact that the majority

of the vendors would need to have this choice dependent on the investigation

31
8. Conclusion

In this report, I had the option to discover climate it legitimizes for ShopUp to move to a

versatile inviting arrangement from their present work area stage or make alterations and

change on their present work area stage. In light of the exploration it very well may be proposed

that ShopUp should move to a versatile inviting stage from their work area programming for

their new and existing shippers for a superior and easier to use understanding. Not just that, so

as to make the dealer's business experience simpler and helping for a superior business

dynamic, new component, for example, business investigation like recurrence of deals, top

purchasers, high and low performing items with benefit and misfortune computations will be

an extraordinary expansion for the traders’ dependent on the examination. Besides, a large

portion of the administrations or highlights offered by ShopUp are working very well,

dissimilar to their store the executives include which should be reconsidered to improve it and

more valuable for the traders to exploit or utilize the element.

Taking everything into account, in view of the investigation in this paper, ShopUp and

Bangladesh is going towards a major innovative move, from regular type of PCs to PDAs. With

the spending days, cell phone is getting more reasonable and open for individuals to buy and

use, accordingly limiting the requirement for a work area/PC, just that such gadgets considers

compactness and comfort yet additionally having the innovation of utilizing work area class

programming in them. Accordingly, in the upcoming years we will see a major change in

organizations who are generally technology based are reclassifying as well as improving own

items and administrations more fit towards a versatile stage.

32
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1 Asia Internet Usage Stats Facebook and 2018 Population Statistics. (2018).

Retrieved from https://www.internetworldstats.com/stats3.htm

2 Buy Office for PC and Mac - Office 365 and Office 2016 for Home, Personal,

Business, Students and Teachers or Renew Subscription. (2018). Retrieved from

https://www.microsoft.com/enus/store/b/office?OCID=AID718530_SEM_1Ks9o

86b&activetab=tab:homeorpersonal

3 Gilchrist, K. (2018). Facebook and 3 millennials are changing the start-up scene

in Bangladesh. Retrieved from https://www.cnbc.com/2018/07/17/shopup-

bangladesh-start-upuses-facebook-to-help-micro-entrepreneurs.html

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have-530mn-smartphone-usersin-2018-study/61097817

5 Kumar, V., Arif, T., & Bashir Malik, M. (2017). Role of ICT in driving e-

commerce business in developing countries (pp. 2 -7). Rajour (J&K): National

Conference on Recent Innovations & Advancements in Information Technology.

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commerce_business_in_developing_countries?enrichId=rgreqfe9f859fdd16e744

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BUzozMDg5MjY5Njc0MTg4O

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rPdf

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(2018). Retrieved from

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marketsmartphones-bangladesh

7. Mobile Phone Subscribers in Bangladesh April, 2018. | BTRC. (2018). Retrieved

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Appendix

10.1. Survey Question

Here is the list of questions used for the survey for this study:

Section A:
1. What services of ShhopUp you use?
Delivery Service
Boosting Service
Shop Management Tool

2. How long have you been using ShopUp?

Less than 1 month
For 1 – 2 months
For 2 -5 months
More than 5 months

3. Do you have smart phone?

Yes
No

4. Have you faced difficulties regarding functions of ShopUp using your mobile phone?
Yes
No

35
5. Would you like to use ShopUp mobile application??
Yes
No
Maybe

6. How considerate are you about ShopUp application helping to run your business
smoothly?
Extremely helpful
Very helpful
Somewhat helpful
Not so helpful
Not at all helpful

7. How many orders you receive per week before using ShopUp app?
Less than 5 orders
5 -10 orders
10 – 15 orders
15 - 20 orders
More than 20 orders

8. Would you like to track your business revenue though the application?

Yes
No
Maybe

36
9. Would you like to apply for E-loan in the application?

Yes
No
Maybe
I have already taken loans from ShopUp

10. What are the difficulties you face while using ShopUp application? (write in own opinion)

_______________________________________________________________________
_______________________________________________________________________

10.2. Interview Question

1. What are the difficulties you face while using ShopUp application? (write in own opinion)

37