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Five Forces Analysis Template

There is a high threat of new entrants to the cereal market as there are no significant barriers to entry. Competitive rivalry is high as large companies like General Mills have huge market shares. Buyer power is also high since people are price sensitive to cereal and look for discounts, and there are substitutes like other breakfast foods or not eating breakfast.

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41 views

Five Forces Analysis Template

There is a high threat of new entrants to the cereal market as there are no significant barriers to entry. Competitive rivalry is high as large companies like General Mills have huge market shares. Buyer power is also high since people are price sensitive to cereal and look for discounts, and there are substitutes like other breakfast foods or not eating breakfast.

Uploaded by

RIA MARFA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Threat of New Entrants

Porter’s Five Forces Analysis



Company: 

Very High High


Low Very Low

Buyer Power
Supplier Power Competitive Rivalry

  
  
 


Very High High
Low Very Low Very High High
Very High High Low Very Low
Low Very Low

Threat of Substitution



Very High High


Low Very Low
Threat of New Entrants
Porter’s Five Forces
There are no significant barriers to
Analysis entry to the cereal market.
Example: AJ’s Cereal Co.
Very High High
Low Very Low

Buyer Power
Competitive Rivalry
Supplier Power People need food, but can skip
Companies like General Mills breakfast and are price sensitive to
Ingredients to make and package have huge market share.
foods like cereal and often look for
cereal are all commodities. discounts and bargains.
Very High High
Very High High Low Very Low
Very High High
Low Very Low Low Very Low

Threat of Substitution

 Other breakfast foods.


 Not having breakfast.
 Drinking coffee.

Very High High


Low Very Low

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