Feasibility Study 1 2
Feasibility Study 1 2
FEASIBILITY
STUDY
BY: Angelica Rose L. Tabud
TO: Mrs. Catherine Mae Figuerrez
TABLE OF CONTENTS
ILONGGOS KITCHENETTE
Purok #2 Aningway Subic, Zambales National rd.
Owned and operated by Angelica Rose L. Tabud
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● All of our menu items are the delicate foods in the province of Ilo-Ilo and created by our
head chef, Alberto C. Tabud, my dearest father.
● We also have a variety of wines from the province of Ilo-Ilo.
● Only serves Ilonggos menu, video oke is prohibited in this place because we would like
to give a peace of mind to our fellow customers.
● The restaurant has nature inspired surroundings with calm music.
● Ilonggos kitchenette offers menus for Lunch, Snack and Dinner.
● Turning your experience into memories by providing a service that people are looking
for.
● Affordable foods and wine with fast production and caring services.
● We offer employees that are valued honestly.
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MENU ITEMS
TUBA - From the sap of palm inflorescence.
VALENCIANA - It has carbohydrates, protein and vitamins and minerals in just one spoonful.
LAPAZ BATCHOY - A thick, flavorful broth with noodles and meat and topped with egg and
chicharon.
PANCIT MOLO - Made with dumplings, shredded chicken, and richly-flavored broth.
KALAMAY HATI - This is made from glutinous rice flour, muscovado sugar, and coconut
cream.
KBL - Kadyos, baboy, lanka, commonly shortened to KBL, is a Filipino pork soup or stew.
NILAGPANG - It involves first char-grilling, roasting, or broiling chicken or fish and then
● We offer table service and the customer's dining experience is led by a server. The server
takes the order, sends it to the kitchen, and serves it to the guest when it's ready.
● Ilonggos Kitchenette accepts catering service for weddings, birthdays and alumni.
● We also have massage services for customers who want to relax their body before or
● We accept delivery for those customers who request. ( Sawmill - San Marcelino )
TYPE OF BUSINESS
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Ilonggos Kitchenette is a sole proprietorship type of business, also known as a sole tradership,
because I'm Angelica Rose Tabud who owns and runs it. But I'm not the only one who works
alone. I need to employ other people to help me.
POTENTIAL MARKET
Since this business is located along Aningway road, my target market is the residents of Subic,
especially the residents of barangay Aningway. Even the tourists going north may be able to
dine. All of the above is my potential market because all of them may have seen this or may
know someone who says to them. Since Lapaz Batchoy ilonggo style is gone in subic in front of
Eleonoers store. Maybe its customers will be excited to hear that their favorite ilonggo delicacy
is now back . We all know that Ilonggo has one of the most delicious food cultures in the
Philippines. Through the help of social media I can easily promote my business to others.
POTENTIAL COMPETITION
Since this business has an easy menu. There is a potential that other carinderia will copy it, then
sell to the public at a lower price than mine. Although it's favored by others, there's one thing
they can't copy. Yes this carinderia is a unique place that you must n't miss especially when you
are here in subic. Although this recipe may be easy, I believe that the customer will come back
by experience not by taste.
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FINANCIAL PLAN
Cost:
Salary 9, 800
RISK
● Insufficient Cash Flow - Time needed for a restaurant in order to become profitable. The
reality is restaurants operating count for months or even years before they start generating
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● Marketing - Promotional efforts are significant for any new business. Restaurants must
deal with countless competitors and may quickly find themselves getting lost in the
crowd, especially in situations where owners fail to make advertising a top priority.
● Certification and Licencing - Failure to maintain all relevant permits and licenses can
● Workplace Injuries - Employees and customers who suffer an injury could lead to legal
problems that business owners would do well to avoid. Restaurants shall provide a full
range of safety equipment in order to ensure that business owners can reduce the accident
NOTE : Risk is always a factor when it comes to running a business, but that does not
mean restaurant owners may be powerless to protect themselves. Assessing current day to
day operations to identify any underlying liabilities, issues or risk factors that may need
to be addressed is often just the beginning. Keeping an eye out for emerging threats and
ensuring that future risks are able to be dealt with as they develop can go a long way
towards ensuring that restaurants can enjoy greater success in the days to come.
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