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Feasibility Study 1 2

Ilonggos Kitchenette is a proposed sole proprietorship restaurant serving Ilonggo cuisine located in Subic, Zambales. The restaurant would offer classic Ilonggo dishes like Lapaz Batchoy, Pancit Mol, and KBL. The target market is residents of Subic, especially the barangay of Aningway, as well as tourists traveling north. Potential competition includes other local restaurants that may copy the menu. The financial plan projects monthly revenue of 90,000 pesos with costs of 79,380 pesos, yielding a net profit of 10,620 pesos. Key risks include insufficient cash flow, challenges with marketing and promotion, ensuring proper licensing and permits, and potential workplace injuries.

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Nicole Tabat
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0% found this document useful (0 votes)
178 views9 pages

Feasibility Study 1 2

Ilonggos Kitchenette is a proposed sole proprietorship restaurant serving Ilonggo cuisine located in Subic, Zambales. The restaurant would offer classic Ilonggo dishes like Lapaz Batchoy, Pancit Mol, and KBL. The target market is residents of Subic, especially the barangay of Aningway, as well as tourists traveling north. Potential competition includes other local restaurants that may copy the menu. The financial plan projects monthly revenue of 90,000 pesos with costs of 79,380 pesos, yielding a net profit of 10,620 pesos. Key risks include insufficient cash flow, challenges with marketing and promotion, ensuring proper licensing and permits, and potential workplace injuries.

Uploaded by

Nicole Tabat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 9

BSBA MAJOR IN HUMAN RESOURCE MANAGEMENT

FEASIBILITY
STUDY
BY: Angelica Rose L. Tabud
TO: Mrs. Catherine Mae Figuerrez
TABLE OF CONTENTS

3. ----------------------------------------------- Potential Business name


3. ----------------------------------------------- Description of Business ideas.
4-5. -------------------------------------------- Description of proposed products and services.
6. ----------------------------------------------- The type of business you are proposing.
6. ----------------------------------------------- A description of the potential market.
7. ----------------------------------------------- A description of the potential competition.
7. ----------------------------------------------- A brief financial plan illustrating the cost and
potential revenues of operating the business.
8. ----------------------------------------------- A list of risks to business success.

ILONGGOS KITCHENETTE
Purok #2 Aningway Subic, Zambales National rd.
Owned and operated by Angelica Rose L. Tabud

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● All of our menu items are the delicate foods in the province of Ilo-Ilo and created by our
head chef, Alberto C. Tabud, my dearest father.
● We also have a variety of wines from the province of Ilo-Ilo.
● Only serves Ilonggos menu, video oke is prohibited in this place because we would like
to give a peace of mind to our fellow customers.
● The restaurant has nature inspired surroundings with calm music.
● Ilonggos kitchenette offers menus for Lunch, Snack and Dinner.
● Turning your experience into memories by providing a service that people are looking
for.
● Affordable foods and wine with fast production and caring services.
● We offer employees that are valued honestly.

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4
MENU ITEMS
TUBA - From the sap of palm inflorescence.

VALENCIANA - It has carbohydrates, protein and vitamins and minerals in just one spoonful.

LAPAZ BATCHOY - A thick, flavorful broth with noodles and meat and topped with egg and

chicharon.

PANCIT MOLO - Made with dumplings, shredded chicken, and richly-flavored broth.

KALAMAY HATI - This is made from glutinous rice flour, muscovado sugar, and coconut

cream.

KBL - Kadyos, baboy, lanka, commonly shortened to KBL, is a Filipino pork soup or stew.

NILAGPANG - It involves first char-grilling, roasting, or broiling chicken or fish and then

adding them to a soup with tomatoes, onions, scallions, and ginger.

LEMONADA - A drink that is made from lemons, sugar, and water

● We offer table service and the customer's dining experience is led by a server. The server

takes the order, sends it to the kitchen, and serves it to the guest when it's ready.

● Ilonggos Kitchenette accepts catering service for weddings, birthdays and alumni.

● We also have massage services for customers who want to relax their body before or

after they eat.

● Ilonggos Kitchenette accepts advance orders for occasions. (Big order)

● We accept delivery for those customers who request. ( Sawmill - San Marcelino )

TYPE OF BUSINESS

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Ilonggos Kitchenette is a sole proprietorship type of business, also known as a sole tradership,
because I'm Angelica Rose Tabud who owns and runs it. But I'm not the only one who works
alone. I need to employ other people to help me.

POTENTIAL MARKET
Since this business is located along Aningway road, my target market is the residents of Subic,
especially the residents of barangay Aningway. Even the tourists going north may be able to
dine. All of the above is my potential market because all of them may have seen this or may
know someone who says to them. Since Lapaz Batchoy ilonggo style is gone in subic in front of
Eleonoers store. Maybe its customers will be excited to hear that their favorite ilonggo delicacy
is now back . We all know that Ilonggo has one of the most delicious food cultures in the
Philippines. Through the help of social media I can easily promote my business to others.

POTENTIAL COMPETITION
Since this business has an easy menu. There is a potential that other carinderia will copy it, then
sell to the public at a lower price than mine. Although it's favored by others, there's one thing
they can't copy. Yes this carinderia is a unique place that you must n't miss especially when you
are here in subic. Although this recipe may be easy, I believe that the customer will come back
by experience not by taste.

6
FINANCIAL PLAN

Per month DEBIT CREDIT

Revenue P 90, 000

Cost:

Utility Bills P 5, 000

Salary 9, 800

Ingredients 56, 000

Transportation Allowance 180

Foods (Owner&Employee) 8, 400

Gross Sales 90, 000

Cost: 79, 380

Net Sales 10, 620

RISK

● Insufficient Cash Flow - Time needed for a restaurant in order to become profitable. The

reality is restaurants operating count for months or even years before they start generating

enough revenue to cover their operational costs.

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● Marketing - Promotional efforts are significant for any new business. Restaurants must

deal with countless competitors and may quickly find themselves getting lost in the

crowd, especially in situations where owners fail to make advertising a top priority.

● Certification and Licencing - Failure to maintain all relevant permits and licenses can

be a recipe for disaster.

● Workplace Injuries - Employees and customers who suffer an injury could lead to legal

problems that business owners would do well to avoid. Restaurants shall provide a full

range of safety equipment in order to ensure that business owners can reduce the accident

or injury. While effective policies and safety equipment can be a key.

NOTE : Risk is always a factor when it comes to running a business, but that does not

mean restaurant owners may be powerless to protect themselves. Assessing current day to

day operations to identify any underlying liabilities, issues or risk factors that may need

to be addressed is often just the beginning. Keeping an eye out for emerging threats and

ensuring that future risks are able to be dealt with as they develop can go a long way

towards ensuring that restaurants can enjoy greater success in the days to come.

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