MANAGEMENT AND MARKETING(MM)

Department Of Software Engineering

University of Engineering and Technology, Taxila

Business Plan

Group Members:
• Hamna Gul(20-SE-2)
• Rafia Mehmooda(20-SE-62)
• Aveen Umna Zaki(20-SE-14)
• Kinza Waqas(20-SE-84)
• Khadija Muneeb Khan(20-SE-4)

Session:
2k20
Date:
17th December,2021
Submitted to:
Sir Asim Masood
 ❖ HUNGER HELPERS

Contents
1. Executive Summary: .......................................................... 3
2. Description of Business: ..................................................... 3
3. Our Objectives: .................................................................. 4
4. Product and services: ......................................................... 4
5. Rates: ................................................................................. 5
Pizzas ...................................................................................... 5
Burgers ................................................................................... 6
6. Marketing Plan................................................................... 7
7. Management Plan: ............................................................ 9
8. Swot Analysis: .................................................................. 10
9. Startup Cost: .................................................................... 10
10. Income Statement .......................................................... 12
 1. Executive Summary:

The project is about a new business venture. It covers the core concepts that are

involved in the development and implementation of this new company. Taking

the initiative and pulling it towards something unique and different. This project

guides about the company attributes, boosting its early phases to penetrate

through target market identification and segmenting it to different locations,

planning for market positioning, effective pricing strategy, how to promote it to

clients through different mediums and sources and most importantly, the

environmental factors that are associated with the early stages of business

development and post variable factors that are major challenges to the business.

2. Description of Business:

Our Fast-food business is a new addition in the fast-food industry with high

aims to facilitate people with healthy foods, which have marvelous health full

ingredients. Our promise is to give your body healthful products. Due to

increasing the needs, wants and demand of foreign cuisine we decided to launch

our fast-food center on a small scale. It’s a partnership-based business. And we

provided self -purchasing services and free home delivery within Taxila. We

also make our contract with schools and colleges that we deliver our products at

the time of recess (break) in schools and colleges. We also launched a

playground area for kids because if families come then their kids don’t get
bored, the basic purpose of playground is to entertain and here opportunity is

there are no playground, park in Taxila.

3. Our Objectives:

Our six objectives are summarized below:

✓ Understand our customer, competitors, and industry.

✓ Provide the best product and services

✓ Continue to grow our business in the selected fields of interest.

✓ Balance our business goals with our financial objectives.

✓ Make the transaction from a single point of Sale Company to a distributed

sales company.

✓ Refine the company values and culture by hiring the best people.

4. Product and services:

Now a days, anyone can get cook fast food in their own kitchens. However, we

at Hungry Helpers take the art of fast-food cooking to a whole new level. We

prepare a variety of food products with our special recipes. These include

several toppings as well as the provision of consultancy services for persons

with interest in this line of business. All our products will be freshly sourced

and stored. Our equipment will provide the perfect conditions in helping us

produce fresh and delicious fast food.

 Hungry Helpers will sell all tender and cheesy fast food. Our initial menu

selections will include:

• Burger

• Chicken piece

• Hot wings

• Nuggets

• French fries

• Soups

• Drinks, Coffee & tea

• Ice cream, deserts, salad

• Rice, kebab, rolls

• pizzas

5. Rates:

PIZZAS

Flavors Prices
7-inch 10- 13- 16-
inch inch inch
Chicken Tikka 400 650 1000 1300

Fajita 400 650 1000 1300

Pepperoni 400 650 1000 1300

Margherita 400 650 1000 1300

Mexican Chilli Pizza 500 950 1500 1700

Veggie Pizza 350 500 800 1000

Hawaiian Pizza 500 900 1500 1700

BURGERS

Flavors Prices
Royal Crunch 650/-

Classic Twist 650/-

Jalapeno Cheese 500/-

Double Decker 750/-

Chicken Feta Cheese 750/-

Mushroom Punch 700/-

Stuffed bean 650/-

 OTHERS

Nuggets 200/-(5pieces)

Bucket Fries 300/-

BBQ wings 300/-

Honey Mustard Wings 330/-

Hot Wings 250/-

Onion Rings 300/-(5pieces)

Spring Rolls 100/-(1piece)

Delivery Charges:

• We charge RS 10/- of packaging per order.

• RS 30/- will be charged per order for delivering in any department.

6. Marketing Plan

i. Target Market:
 After evaluation of various segments, Hungry Helpers has decided to

target the market of Urban, Sub-urban and rural area as well, but

everyone can use this product means businessman, student workers and

other peoples.

ii. Market positioning:

As we mentioned our location before that we shall introduce Hungry

Helpers in Taxila. It is supposed to be best areas of Taxila. This location

will satisfy our target market demands. These are one of the educational

concerning accommodation areas as well as on the back of Hungry

Helpers there are residential area, in front of our restaurant there is

commercial area as well which are exactly to our demands. All the

mentioned areas are the good markets for Hungry Helpers.

iii. Promotion:

1) Public Relations:

To implement and maintain total quality management our

company will have a customer service department, which will

note each and every request of the customers and will note

down complaints by the customers.

2) Advertisement

Product will be announced in all print and electronic media

like:

• Newspaper
 • Ads through Cable

• Internet

• Facebook

• Twitter

• We will conduct seminar in UETT.

7. Management Plan:
The management team at Hungry Helpers consists of

o Rafia Mehmooda

o Aveen Umna Zaki

o Kinza Waqas

o Khadija Muneeb Khan

o Hamna Gul

All are highly motivated to give Hungry Helpers a strong managerial back

bone. Together they will be able to adequately perform all the necessary tasks to

creating a successful business. Once things are set up and running smoothly,

they will be able to focus on their individual responsibilities.

 8. Swot Analysis:

S W O T
Strength Weakness Opportunity Threats:
• Friendly • Less space for • Attractive • there will
environment future project Future competitor in
• Professionally • Lack of Projects future
trainers Experience as • no direct • Contingencies
• Co facility for a entrepreneur competitor • Legal and
specific • Comparatively • demand of Security
timings equivalent the fast issues
• Our trained pricing food in
chef (training this area
from Greeks) gradually
• High quality increases.
of products

9. Startup Cost:
Startup cost for Hungry Helper is almost eighty thousand (80,000)rupees which

includes many expenses as following :

Ovens 12000/-

Ranges and ventilation 5000/-

Stove 2000/-

Cutting boards 450/-

Sinks 3000/-

Serving ware 1500/-

Storage containers 500/-

Packing Material 5000/-

Washing equipment 3000/-

Gas or electric grill 10,000/-

Storage racks and shelving 5000/-

Ingredients + Soft Drinks 15000/-

Flyers for marketing 5000/-

Delivery Boy (Salary) 9500/- per month

10. Income Statement

Total Available Cash: Rs 80,000.00

DAILY SUMMARY
Totals Daily Monthly Annual
Rs Rs Rs 3,650,000.00
Income
10,000.00 300,000.00
Rs Rs Rs 2,190,000.00
Expenses
6,000.00 180,000.00
Rs Rs Rs 2,920,000.00
Discretionary
8,000.00 240,000.00
Rs Rs Rs 1,460,000.00
Savings
4,000.00 120,000.00

Type Description Daily Monthly Annual

Rs Rs RS 146,0000.00
Income Salary
4,000.00 120,000.00
Commissions/ Rs Rs
Income Rs -
bonus - -
Rs Rs Rs
Income Other 1
1,350.00 40,500.00 492,750.00
Rs Rs Rs
Income Other 2
1,350.00 40,500.00 492,750.00
Rs Rs Rs
Income Other 3
1,350.00 40,500.00 492,750.00
Rs Rs
Income Other 4 Rs -
- -
Rs Rs
Expenses Oven Rs -
- 12,000.00
Rs Rs
Expenses Stoves Rs -
- 12,000.00
Rs Rs
Expenses Grills Rs -
- 17,000.00
Rs Rs
Expenses Ingredients Rs 1,825,000.00
5,000.00 150,000.00
 Rs Rs Rs
Expenses Marketing
700.00 21,291.67 255,500.00
Packing Rs Rs Rs
Expenses
300.00 9,000.00 109,500.00
Rs Rs Rs
Expenses Cold Drinks
500.00 15,000.00 365,000.00
Rs Rs Rs
Total
1,050.00 31,208.33 342,250.00