Portfolio - Business Model
Portfolio - Business Model
Portfolio - Business Model
#naturallycommitted
Plastic packaging is made to contain many hair Andalas Team did a preliminary research
products, skin-care products, and make up. to consumers who buy and use cosmetic products Orally Disintegrating Film (ODF) is dosage form
of L’Oréal, with 18-24 years old, such as L’Oréal of pharmaceutical and basically a polymeric
$500 billion
per
Paris, Magic, Garnier, Maybelline New matrix which may be composed by one or more
year in global personal York, Essie, NYX Proffesional that living in polymers. Among those, hydroxypropyl
care industry relies on Indonesia. Questionnaire was used in order to methylcellulose (HPMC) is one of the most used.
plastic and almost 70 gather the data from 283 respondents. The Films that use HPMC polymers have transparent,
percent of that research found that 70,2% consumers use strong and flexible form (2).
waste piling up in Garnier products. dissolved in water
landfills (1). thin
less than 1 minute
So the world need to take action to
reduce plastic use in beauty industry in order
to save the earth from plastic waste.
Non toxic
L’Oréal as one of the biggest beauty industry biodegradable
in the world consumed 81,000 Tons of plastic
each year to produce its packaging products. Besides polymers, the choice of plasticizer also
influences the quality of ODF preparations. The
Now L’Oréal has committed that “all of its use of plasticizers influence the
It also supported by the data, Garnier
is the
plastic packaging will be rechargeable, physicochemical properties of the
refillable, recyclable, or compostable by 2nd largest brand in L’Oréal group
preparations including flexibility, homogeneity,
2025.” and sold in more than 64 countries.
and mechanical properties. The types of
Furthermore, it’s suitable with Garnier
References ; plasticizers that are often used in ODF
(1) www.nationalgeographic.com/environment commitments, from making their
formulations are polyols such as glycerin.
(2) Borgoes at al., 2015. Oral films: Current status and future perspectives. packaging 100% recyclable, sourcing
Journal of Controlled Release.
ingredients sustainably.
Plastic Disintegrating Film/PDF is a plastic layer composed of one layer of Orally
Disintegrating Film (ODF) and two layers of recycled plastic . PDF will be used as a
packaging for Garnier products (hair color, hair care and skin care products)
References ;
Advantages of (3) J Mater Res Technol. 2019; 8; 6354-74
ODF layer can dissolve in water for few minutes so it can reduce plastic waste ends up in landfills.
ODF ODF layer is composed of basic materials that are environmentally friendly/non-toxic/biodegradable
layer is composed of recycled plastic that also support to reduce plastic waste that ends up in landfills.
The solvent-casting method
Formula to form ODF ;
1. HPMC as a polymer
Put the packaging Soak the packaging Throw the water Put the packaging
Do these steps to j
into water in water for ± 2 mins residue to the trash can
oin Garnier
#save the earth
agreed to do it.
Packaging Production Cost of ODF
Why invest in this Innovation ? Do collaboration with Brand ambassador and Beauty Influencers in
each country to introduce and explain how to process Garnier cosmetic
Garnier as one of the biggest beauty company and has been
packaging after use. For example ;
sold in many country around the world use much of plastics
Chelsea Islan Mandy Moore
every year. Unfortunately, plastic pollution is currently one of Indonesia Garnier brand ambassador.
the biggest environmental concerns.
So, by apply this into Garnier product packaging, it can
reduce plastic use and its pollution. It also can engage the
customers to take their action by process the packaging after use as Make campaign #GarnierSaveTheEarth in social media lead by these
an action to save the earth. brand ambassador & beauty influencers for customer to show their action in
process the packaging as part of save the earth. We can use platform such as ;
Channels to Buy Garnier Product
with Packaging Do collaboration with research centre that focus on plastic-less strategy in
each country to find another way to improve the packaging efficiency.