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    BE IBM Thinking Hat Lesson

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    Pam Silva
    The IBM Corporate Service Corps (CSC) is a global pro bono consulting program launched in 2007. Over 10 years, the CSC has sent nearly 4,000 IBM employees on over 1,300 projects in nearly 40 countries. The goal is to provide leadership training, brand recognition, and community improvements. As the program enters its second decade, IBM is considering ways to increase social impact while preserving other aspects. The CSC management team must balance social benefits with other program goals like training and branding to ensure effectiveness and sustainability.

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    BE IBM Thinking Hat Lesson

    Uploaded by

    Pam Silva
    31 views4 pages
    The IBM Corporate Service Corps (CSC) is a global pro bono consulting program launched in 2007. Over 10 years, the CSC has sent nearly 4,000 IBM employees on over 1,300 projects in nearly 40 countries. The goal is to provide leadership training, brand recognition, and community improvements. As the program enters its second decade, IBM is considering ways to increase social impact while preserving other aspects. The CSC management team must balance social benefits with other program goals like training and branding to ensure effectiveness and sustainability.

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    The IBM Corporate Service Corps (CSC) is a global pro bono consulting program launched in 2007. Over 10 years, the CSC has sent nearly 4,000 IBM employees on over 1,300 projects in nearly 40 countries. The goal is to provide leadership training, brand recognition, and community improvements. As the program enters its second decade, IBM is considering ways to increase social impact while preserving other aspects. The CSC management team must balance social benefits with other program goals like training and branding to ensure effectiveness and sustainability.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views4 pages

    BE IBM Thinking Hat Lesson

    Uploaded by

    Pam Silva
    The IBM Corporate Service Corps (CSC) is a global pro bono consulting program launched in 2007. Over 10 years, the CSC has sent nearly 4,000 IBM employees on over 1,300 projects in nearly 40 countries. The goal is to provide leadership training, brand recognition, and community improvements. As the program enters its second decade, IBM is considering ways to increase social impact while preserving other aspects. The CSC management team must balance social benefits with other program goals like training and branding to ensure effectiveness and sustainability.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    What do you know about IBM?

    Do you know anything about their charitable programs?

    Kelly Pennington ELT, 2022. All Rights Reserved.


    Put on your thinking cap
    Case Study
    IBM CSC

    In 2007, IBM launched the Corporate Service Corps (CSC), a global pro bono
    consulting program. Over the next ten years, the CSC had grown to be the largest
    corporate assistance program in the world, sending nearly 500 IBM employees
    each year to communities in emerging markets. By the time it completes its 10th
    anniversary in 2018, the CSC will have sent approximately 4,000 employees from
    over 60 countries to consult on over 1,300 projects in nearly 40 countries. The
    CSC’s goal was to provide a triple benefit: leadership training to the best IBMers,
    brand recognition for IBM in emerging markets, and improvements in the
    communities served by the host organizations. As the program entered its second
    decade, IBM was considering ways to increase the social impact of the projects the
    CSC undertook while preserving the program’s other aspects.

    The CSC was created as IBM was aiming to become a more "globally-integrated
    company." Since its founding, IBM had had a global footprint. But as the company
    transformed itself from a hardware and software company to one that provided
    services and consulting, IBM was looking to further integrate its far-flung workforce
    and introduce its services in new markets. The Corporate Service Corps (CSC) was
    created as a tool to open IBMers' minds to the demands and constraints of working
    in a globalized world through direct interaction with geographically and
    functionally diverse teams, working in resource-constrained environments.
    In its ten years of operation, the CSC had evolved considerably. In terms of social
    impact, IBM was working on ways to more effectively monitor the performance of
    its projects and considering adjustments to program design to improve their
    benefit to communities. Many program elements could be adjusted; from the
    number and choice of implementation partners, to the criteria based on which
    IBMers were selected for the program, the type, size, or sectoral approach of the
    organizations IBM chose to assist, the duration of deployment, to the activities
    performed in pre or post deployment, or the type of partnerships or networks that
    IBM pursued with the program.

    However before any program changes, CSC’s management has to consider not only
    the depth and breadth of CSC's social benefits, but also the program’s other goals.
    It was a difficult balancing act to maintain, but one that CSC had to accomplish if
    the program was to be both effective and sustainable.

    (Source:https://cases.globalnetwork.io/ibm-csc)

    Kelly Pennington ELT, 2022. All Rights Reserved.


    Task
    You are a member of the CSC management team. You have
    been charged with analyzing the current state of the program
    and what changes the company should make going forward. In
    groups, use Edward de Bono's thinking hats to guide your
    discussion but focusing on the specifics for each colored hat.

    Once you have held you meeting, and discussed the different
    hat topics, report back to the executive board on the next steps
    moving forward.

    Option 1: Develop a presentation to deliver to the executive


    board and present.

    Option 2: Write a formal report with with proposed next steps


    and send electronically to the board.

    Option 3: Informally describe the points discussed in your


    meeting to members of the board in a group messaging
    platform like Discord or Slack.

    Kelly Pennington ELT, 2022. All Rights Reserved.


    SAMPLE BUSINESS ENGLISH LESSON

    Case Study with Thinking Hats


    60+ minutes

    Procedure: Quick comments:


    1. Lead-in: (5 min) Ask Ss what an they
    know about IBM and their charitable This lesson has a very loose outline and
    programs. If students don't have much therefore each teacher can customize it as
    background knowledge encourage they wish. There is no specific stage for
    them to do a web search. feedback because the teacher can
    2. Pre-task: (10 min) To read the determine what is best for their students. An
    background information about the CSC option for feedback is to take on the role of
    program. In small groups, have the resource and help guide the discussion as
    students create a graphic organizer or the students are focused on the specific hat
    mind map about the program as a way questions. Or teachers can integrate an
    to check for reading comprehension. official feedback stage in the lesson. I would
    Clarify any misunderstanding or recommend, if you include a stage, to do it
    questions about the reading. between the Task and Reporting stages in
    3. Task: (25 min) Instruct the students order to improve and focus on some of the
    that they will be engaging in a meeting language the students were using in the
    regarding the future of the CSC discussion. This would help them in the
    program. Have them read the Task reporting stage have more accurate
    assignment and look at the thinking production.
    hats diagram. This stage can done
    different ways: you can assign a hat to This lesson does not include guidance on
    each student or the students need to presentations, formal reports, or emails. All
    assume the same hat for a specific of these formats could be introduced prior or
    period of time. following this lesson. It would be interesting
    4. Reporting: (20+ min) After students for students to have a base of information
    have reached a consensus on what regarding formatting of the documents
    they want to do with the program required in the reporting options.
    going forward, they will need to
    choose one of the options to report to
    the executive board. This can be done
    in class and finished as homework
    depending on discussions.

    Kelly Pennington ELT, 2022. All Rights Reserved.

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