13.SOP (MSC Marketing)

Statement of Purpose
MSc Marketing
University of Ulster, London Campus
Marketing is undoubtedly impactful for any businesses. In the free market economy, a
company’s success heavily depends on its marketing. Day by day, the significance and scope of
the subject are increasing rapidly. It is not only about promotion or sales; it is also about price,
distribution, brand, reputation, new market development and corporate social responsibility. I
find all these activities more exciting, challenging and rewarding than any other business
activities. I am Md Ariful Haque, I would like to study MSc Marketing in University of Ulster,
London Campus.
There are a number of convincing reasons behind my deciding to study this particular course
(MSc Marketing) in this particular university (University of Ulster, London Campus, UK).
Before explaining all the reasons, I would like to write about my academic and professional
background.
I completed my Secondary School Certificate (SSC) from Ashuganj Tap Bidyut Kendra High
School in 2012 with a GPA of 4.75 out of 5.0 from Business Studies. After that I was admitted
to Abdul Kadir Mollah City College to study grade 11 and grade 12, I completed my HSC with
a GPA 5.0 out of 5.0 from Business Studies. Moving forward, I studied at Army Institute of
Business Administration, Sylhet under University of Professionals (BUP) for my Bachelor of
Business Administration (BBA) with a Major in Marketing, it is a 4 years program. I have
completed my Bachelor in December 2018, result published on 11 June 2019 with a CGPA 3.52
out of 4.0.
I had an internship opportunity with Janata Capital and Investment Ltd during the time period
from 20 Jan 2019 to till 20 April 2019. I started my full-time career in Pebble child Bangladesh
Ltd as Marketing Officer from 01 August 2019 to till date. I had opportunities to conduct
different research work, conducted research on online buying behavior of Sylhet under the
supervision of Chowdhury Abdullah Al Baki (Assistant Professor, SUST), Conducted research
on impact of additional 4p in restaurant business under the supervision of Dr. Monirul Islam
(Dean, Business Administration, SUST). I was involved in some field work such as the
demonstrated blueprint of a service organization- Hotel Star Pacific in Sylhet, Conducted
surveys on product development & advertising promotion for RIN. I have been a member of
Ashroy Biddhapith since 2017. I have been working as an active member of “ASHROY
BIDDHAPIT '' and raised about 3 lakh taka for Rohingyas to help them in their hard times. I am
also a proud member of AIBA Sports Club since 2016, organized the first ever inter university
cricket tournament in Sylhet. I have participated in Events, Workshops, and Seminar, some I
would like to name such as Participated in a day long workshop about skill development in the
workplace conducted by the 4 professionals’ trainers from New Zealand; semifinalist at ROBI
presents advertising making competition; Attended a seminar on career development by Masud
Rayhan (HR Head, City Bank, NA); Attended to a workshop of 10 minutes school by Ayman
Sadiq about skill development. Attended another workshop about digital literacy at the
Bangladesh Brand forum; Attended Two different seminars of Dhaka Boot Barn and Sheba xyz.
about how to deal with initial complexity to start a business.
After having experience in the corporate sector, I realized a MSc Marketing in University of
Ulster, London Campus has specially designed this course for the students who want to develop
their prowess in marketing theories, practice and application in the ever-evolving business
world. In this course I will be taught a wide range of aspects of marketing including marketing
strategy, marketing management, digital marketing, advertising management, consumer
behavior, marketing research, public relation strategy and retail management. All this subject-
specific and industry-standard knowledge will make me a well-performing marketer. In the
future, I would like to be working for multinational Organizations. For that, there is no
alternative to this MSc degree. It is clear that if I earn this degree from University of Ulster,
London Campus, it will possible for me to stand out in the crowd.
After conducting an investigation on which university to study in, I have chosen to study in
University of Ulster, London Campus. It is an award-winning university that is considered to be
a reputable university in the UK and beyond. It can be called a “Global University”. Its
facilities and innovative approach have inspired me to choose it. Its graduate employability rate
is satisfactorily high. Other than that, its staff to student ratio is well balanced. When it comes
to tuition fees, I would say that the tuition fee in the university is reasonable. That is why
students get the best value of money studying with University of Ulster, London Campus.
Moreover, industry- relevant teaching method, computing facilities, modern library and
impressive student’s union activities are some considerable factors. More importantly, the
university performs its activities in environmentally sustainable ways. Overall, the university
has an excellent environment for students that help them prepare themselves for their future
career.
I prefer the United Kingdom to any other study destinations. As the country has a diverse
culture, I will be studying with students from all over the world. I will be able to learn from my
fellow students with different ethnic background. Moreover, the education curriculum of the
UK, rules of law and English culture have inspired me to choose the UK over any other
countries. Studying MSc Marketing in the UK, I strongly believe that I will be able to improve
my communication and interpersonal skills that will play a significant role in my professional
life. Thus, living and studying in the UK will enable me to foster my talent, break out of my
comfort zone and think outside the box.
Finally, for a rewarding, well-admired and lucrative career, I would like to spend my time and
money in this course in University of Ulster, London Campus. My strong belief is that it is the
rightest decision for my career. I have profound passion, eagerness and interest in this MSc
degree. So, getting into University of Ulster, London Campus for MSc Marketing and
completing the degree successfully would radically and positively transform my career.
Kind Regards,
Md Ariful Haque

13.SOP (MSC Marketing)

Uploaded by

Copyright:

Available Formats

13.SOP (MSC Marketing)

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

13.SOP (MSC Marketing)

Uploaded by

Copyright:

Available Formats

Statement of Purpose

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.