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    PRVN JD VIE-MK-106 - Digital Manager

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    LADLPSLR
    This job description is for a Digital Marketing Manager in Vietnam who will be responsible for 3 key tasks: 1) Developing and maintaining an e-CRM system and website content for brands 2) Increasing brand awareness through digital and traditional media campaigns 3) Managing digital marketing projects and agency relationships. The ideal candidate will have a bachelor's degree, 4+ years of digital marketing experience including managing CRM programs, expertise in social media, and skills in marketing analytics, communication, creativity and team collaboration.

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    PRVN JD VIE-MK-106 - Digital Manager

    Uploaded by

    LADLPSLR
    15 views2 pages
    This job description is for a Digital Marketing Manager in Vietnam who will be responsible for 3 key tasks: 1) Developing and maintaining an e-CRM system and website content for brands 2) Increasing brand awareness through digital and traditional media campaigns 3) Managing digital marketing projects and agency relationships. The ideal candidate will have a bachelor's degree, 4+ years of digital marketing experience including managing CRM programs, expertise in social media, and skills in marketing analytics, communication, creativity and team collaboration.

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    PRVN JD VIE-MK-106_Digital Manager

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    This job description is for a Digital Marketing Manager in Vietnam who will be responsible for 3 key tasks: 1) Developing and maintaining an e-CRM system and website content for brands 2) Increasing brand awareness through digital and traditional media campaigns 3) Managing digital marketing projects and agency relationships. The ideal candidate will have a bachelor's degree, 4+ years of digital marketing experience including managing CRM programs, expertise in social media, and skills in marketing analytics, communication, creativity and team collaboration.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    PRVN JD VIE-MK-106 - Digital Manager

    Uploaded by

    LADLPSLR
    This job description is for a Digital Marketing Manager in Vietnam who will be responsible for 3 key tasks: 1) Developing and maintaining an e-CRM system and website content for brands 2) Increasing brand awareness through digital and traditional media campaigns 3) Managing digital marketing projects and agency relationships. The ideal candidate will have a bachelor's degree, 4+ years of digital marketing experience including managing CRM programs, expertise in social media, and skills in marketing analytics, communication, creativity and team collaboration.

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    JOB DESCRIPTION

    1. JOB IDENTIFICATION
    Job Title: Digital Manager
    Department: Marketing
    Direct Supervisor: Marketing Director
    Direct Report: N/A
    Work Location: Ho Chi Minh
    Job Band: E Issued Date: 01st July 2021
    Job Code: VIE-MK-106 Revision #: 02

    2. JOB SUMMARY

    The PR Digital Marketing Manager provides thought leadership and expertise in PR and digital
    to the full marketing team, working across all brands to ensure that for each brand and
    marketing program, PR digital marketing is delivered with excellence.
    The DMM will directly manage key PR digital activation for brands activities, as well as
    strategic PR digital programmers at a full brand portfolio level.
    He or she must be able to demonstrate a deep expertise and passion for PR digital, along with
    an understanding of brand development and the ability to drive differentiated brand
    marketing that actively builds specific brand propositions and values.

    3. KEY ACCOUNTABILITIES

     Develop & established E-CRM system, in partnership with PRA Digital team. Develop
    CRM promotional calendar working closely with B2B team/trade marketing team
     Maintain contents of Le Cercle Website via engaging freelancer designer, including
    maintaining E-Catalogue contents and developing promotional programs via working
    closely with trade marketing
     Increase awareness of PUMA system (Trad Media & Digitally), developing
    promotional mechanics with trade marketing team, driving more consumer usages.
     Support trade & sales team to design e-commerce/websites for trade partners and
    ensuring PRVN has the key advertising spaces in external e-commerce platforms.
     Manage and own specific digital marketing projects both brand specific and strategic
    portfolio initiatives. To include social media and third-party media.
     Manages all agency relationships and agreements for digital marketing.
     Work with brand team to set clear and stretching KPIs for all digital activities and
    closely assesses the effectiveness of all digital marketing.
     Closely monitors and analyzes marketing trends and competitor activity both in the
    general market and in digital.
     Closely monitors market share trends and competitor’s activity.
     Participates in the strategic planning of brand marketing to ensure digital marketing
    is fully optimized, and that brand teams are delivering strong concepts that can be
    effectively applied through digital.
     Present & suggest innovative digital marketing ideas to the Marketing Director and
    brand teams.
     Confidence and ability to liaise with company Directors and the Managing Director.
     Assists in specific marketing projects as required including non-digital on occasions.

    4. JOB DIMENSION

    Marketing Director

    Marketing Manager - Brand Marketing Manager - Trade This Role

    5. JOB REQUIREMENTS

    Education & Experience


     BS/BA degree
     At least 4 years working experience in digital marketing. Some of this to include
    experience gained in a leading digital marketing agency.
     Experience in managing large scale CRM programmers.
     Extensive experience in social media.

    Functional & Leadership Competencies


     Demonstrates good marketing thinking
     Team skills
     A flexible “can do” approach
     Analytical and problem-solving skills
     Communication skills (written and oral)
     Good English language skills in both written & spoken
     Creativity
     Results orientation
     High level of initiative and assertiveness
     Outgoing, confident, sociable, with a sense of style
     Team player in the department

    The Job Description reflects a true and accurate picture of the job as at the updated date.

    Prepared by Endorsed by Job Holder

    Antoin BREEN Phuong GIAO


    Marketing Director HR Director Date: ………………….

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