Term Project - Merged
Term Project - Merged
Term Project - Merged
Entrepreneurship
Executive Summery
Vision
Mission
Objectives
Introduction
Mission
Objectives
Problem.
Existing Solution.
Our Solution.
1. Problem: The problem that exists is that people don’t have access
to their own credit Bureau records so they’re unable to manage
their financials properly.
3. Market:
a) TAM: Corporation and Individuals ready to avail credit
products.
b) SAM: Mainly corporation and Individuals of largely populated
cities i.e. Karachi, Lahore, Islamabad etc.
c) SOM: Bank customers with history of availing financial
products.
4. Vehicle:
a) Web Portal.
b) Mobile Application.
Stage Two:
Resources.
Expenses.
Revenue.
1. Resources:
a) Intellectual resources.
b) Human resources.
c) Digital resources.
2. Expenses:
a) Company Registration
b) State Bank Licensing Fee
c) Web Portal/Application
d) Advertisement
e) Salaries
3. Revenue:
a) ECIB providing charges.
b) Bank Promotions and Advertisements.
c) Providing Financial consultancy
Stage Three:
Team
Funding
Sales
Promotion
1. Team:
a) Core Management
b) Developers
c) Legal Advisors
2. Funding:
(Bootstrapping)
a) Self
b) Family Support
c) Small Borrowings
3. Sales:
a) ECIB Services (covering 75% of the total sales) up to PKR 7.5
million in First two years.
b) Consultancy Services to local customer (15% of the total sales)
up to PKR 1.5million.
c) Loan Top-Ups (10% of the total sales) up to PKR 1million.
4. Promotions:
a) Targeted Social Media Campaigns
b) Adds in Corporate Newsletters
c) Brochures
d) Print Media Advertisement (Dawn News)
Action
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