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TERM PROJECT

Entrepreneurship

Teacher: Farukh Shezad


Salim Habib University

Muhammad Majid Ali Gondal & Aamir Ali Khan


Table of Content
 Introduction

 Executive Summery

 Vision

 Mission

 Objectives
Introduction

 ECIB Limited is Pakistan’s premier credit bureau organization


founded in 2022. We work with Pakistan’s major financial
institutions by facilitating them with credit information to screen
and monitor borrowers. Our core strength lies in generating credit
reports maintaining analytical tools that assist borrowers in
monitoring their loan portfolios.

 ECIB Limited was started for individuals and Corporations. As we


gained the trust and respect of Pakistan’s financial market, we
expanded our portfolio to consultancy services with the assistance
from the commercial banks and later we introduced Loan top-ups
for existing client portfolio.
Executive Summery

We live in times where our expenditures have surpassed our


incomes so in order to cater our needs we tend to rely on credit
products but as much as it’s a convenience to have such a resource
in our pocket, sometimes it becomes hard to manage our financials
and there’s no easy way for people to keep track of their records.
The problem that exists is that people don’t have access to their
own credit Bureau records so they’re unable to manage their
financials properly. The only existing solution we have right now is
that one can only go to a commercial bank and login application for
some credit product then banks will let them know whether they
are eligible or not for financial products such as, Credit card,
Personal Loan, Home Finance and Auto Finance etc. but still the
applicant cannot access their ECIB (Electronic Credit Information
Bureau) to see their records, so there is no actual solution available
right now. What we’re introducing is a platform where anyone can
just login by putting their credentials on our portal which is
integrated in real-time with the State Bank system, which allows us
to fetch customers ECIB within a few minutes and present it to
them in a user friendly manner so they can just look at their credit
data without any hassle whatsoever.
Vision

“To earn the respect of our clients as the premium service


provider of credit information solutions”

Mission

To provide cost-effective credit risk solutions in an ethical and


professional manner with a focus on creating value, ensuring
the company's ability to serve its clients for years to come.

Objectives

 Information accuracy and data integrity and protection


 Moral and ethical data-handling standards
 Customer-oriented service
 Good corporate culture, governance and practices
 A stable work environment for our employees and an
opportunity for growth.
Entrepreneurship
Assignment

 Problem.
 Existing Solution.
 Our Solution.

1. Problem: The problem that exists is that people don’t have access
to their own credit Bureau records so they’re unable to manage
their financials properly.

2. Existing Solution: The only existing solution we have right now is


that one can only go to a commercial bank and login application
for some credit product then banks will let them know whether
they are eligible or not for financial products such as, Credit card,
Personal Loan, Home Finance and Auto Finance etc. but still the
applicant cannot access their ECIB (Electronic Credit Information
Bureau) to see their records, so there is no actual solution
available right now.

3. Our Solution: What we’re introducing is a platform where anyone


can just login by putting their credentials on our portal which is
integrated in real-time with the State Bank system, which allows us
to fetch customers ECIB within a few minutes and present it to
them in a user friendly manner so they can just look at their credit
data without any hassle whatsoever.
Stage One:
 Product.
 Customer.
 Market.
 Vehicle.

1. Product: ECIB (Electronic Credit Information Bureau).

2. Customer: We have three categories of customers:


a) Salaried Individuals
b) Business Personnel
c) ME (Small Medium Enterprises)

3. Market:
a) TAM: Corporation and Individuals ready to avail credit
products.
b) SAM: Mainly corporation and Individuals of largely populated
cities i.e. Karachi, Lahore, Islamabad etc.
c) SOM: Bank customers with history of availing financial
products.

4. Vehicle:
a) Web Portal.
b) Mobile Application.
Stage Two:
 Resources.
 Expenses.
 Revenue.

1. Resources:
a) Intellectual resources.
b) Human resources.
c) Digital resources.

2. Expenses:
a) Company Registration
b) State Bank Licensing Fee
c) Web Portal/Application
d) Advertisement
e) Salaries

3. Revenue:
a) ECIB providing charges.
b) Bank Promotions and Advertisements.
c) Providing Financial consultancy

Stage Three:
 Team
 Funding
 Sales
 Promotion
1. Team:
a) Core Management
b) Developers
c) Legal Advisors

2. Funding:
(Bootstrapping)
a) Self
b) Family Support
c) Small Borrowings

3. Sales:
a) ECIB Services (covering 75% of the total sales) up to PKR 7.5
million in First two years.
b) Consultancy Services to local customer (15% of the total sales)
up to PKR 1.5million.
c) Loan Top-Ups (10% of the total sales) up to PKR 1million.

4. Promotions:
a) Targeted Social Media Campaigns
b) Adds in Corporate Newsletters
c) Brochures
d) Print Media Advertisement (Dawn News)

Action
…….…………………………..

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