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Summer Internship Project Report on

Marketing & Operation Intern At KIKIBIX

Submitted By:

Yash Kushwaha
2K21/UMBA/83

Under the Guidance of:

Ms Harleen

Professor

UNIVERSITY SCHOOL OF MANAGEMENT

& ENTREPRENEURSHIP
Delhi Technological University
December 2022
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CERTIFICATE

This is to certify that the Summer Internship Project Report titled

“Marketing and Operation intern at KIKIBIX” is the bonafide work
of “Yash Kushwaha (2K21/UMBA/83)” batch of MBA 2021-2023 and
submitted to University School of Management and Entrepreneurship
(USME), East Delhi Campus, Delhi Technological University (DTU),
Delhi in partial fulfillment of the requirement for the award of the
degree of Masters of Business Administration. The project is carried
out under my supervision and to the best of my knowledge and the piece
of work is original and the student has submitted no part of this project
to any other Institute/University earlier.

Signature of Guide (USME)

Ms Harleen

Date:
Place: Delhi
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DECLARATION

We hereby declare that the Summer Internship Project Report titled

“Marketing and Operation intern at KIKIBIX” submitted by us to
the University School of Management and Entrepreneurship (USME),
East Delhi Campus, Delhi Technological University (DTU), Delhi in
partial fulfilment of the requirement for the award of the degree of
Master in Business Administration (MBA) is a record of bonafide
project work carried out by us under the guidance of Prof. Dr. Virender
Kumar. The information and data given in the report is authentic to the
best of our knowledge. We have put in efforts to complete this project
successfully.
We were in regular contact with our project guide and mentor and have
discussed contents of Project.
We further declare that the work reported is not being submitted to any
other University for award of any other Degree, Diploma and Fellowship
program.

Name: Yash Kushwaha

Roll No.: 2K21/UMBA/83
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ACKNOWLEDGEMENT

We would like to express our sincere gratitude and special thanks to Ms

Harleen, Professor, University School of Management and
Entrepreneurship, Delhi Technological University, who in spite of being
so extremely busy with his responsibilities, took time out to hear, guide
and keep us on the correct path and allowing us to carry out our project
during our research pursuit and preparing the report. His dedication,
keen interest and, above all, his overwhelming attitude to help the
students had been mainly accountable for completing our work. We take
this moment to acknowledge his efforts gratefully.
The learning during the project has been immeasurable and working
under them was a great experience. We would also like to thank all the
people who showed their support, through their constructive criticism or
through their feedback. They helped us complete this project
successfully.

Sincerely,
Yash Kushwaha
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Table of Content

TOPIC PAGE NO
Industry Introduction 4
Company Introduction  5-7
Product Offered by Kikibix 8
Job Description 9
Project #1 – SOP 10-16 
Project #2 - Market analysis and Segmentation
for new product launch. 17-19
Project #3 – Inventory management system for
manufacturing unit 20-21
Project #4 – Sourcing raw material &
Lowering down the production cost 22-24
Project #5 – Setup of CRM system 25-26
Project #6 – Listing SKUs and maintaining
listing hygiene 27-30
Conclusion and Learning 31
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ITRODUCTION
Snacks Market in India
The snack market in India is estimated to be worth Rs. 44,000 crore, and
the top 10 snack companies in India account for 80% of the snack items
or snack brands marketed. According to industry sources, because
snacks are packaged and sealed tightly, they have a 50% longer shelf life
than other types of snacks.
The healthy snack market size and snack income growth are predicted to
climb by 25% yearly, and the snack sector in India is expanding more
quickly than the snack market. As a result of increased investment by
snack producers in snack research and development, new product
creation, branding of snack goods, and entry into more niche areas, the
snack sector has experienced great growth. Over the past few years, a lot
of fresh snack food startups have also emerged, providing professionals
and business owners with new opportunities to manufacture snacks.
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About KikiBix

kikibix is a D2C healthy snacking brand with one aim - HEALTHY IS

TASTY.
Kikibix snacks are prepared with the benefits of whole grains and millets
like jowar, ragi, oats, and sattu, which have been revered for centuries as
the real nutritional powerhouses. These are the ideal companions for
your desires and snacking, along with a combination of different nuts
and seeds, desi ghee, and spices.
At kikibix, company recognises that making a conscious decision to eat
healthfully is the first step on the road to good health, and we want to
support you on this path.
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Products Offered by Kikibix

1. Healthy Cookies

2. Mini cookies

3. Peanut Butter
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Job description

I was hired as Marketing & Operation intern CEO Office.

List of projects and activities during the internship

1. Assisted in preparation of SOP & optimization of production

line.
2. Done market analysis and segmentation for new product
launch.
3. Established Inventory management system for manufacturing
unit.
4. Assisted in sourcing raw material & lowering down the
production cost by 10-15%.
5. Established CRM system at negligible cost to company.
6. Conducted primary screening for recruitments of staff.
7. Listed SKUs and maintained listing hygiene on multiple sales
channels like CRED, Flipkart, Amazon, Snapdeal & Onegreen.
8. Created and maintained daily sales report with COGS sheets.
9. Initiated FBA center fulfillment process for state Telangana &
Haryana.
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PROJECT 1

Preparation of SOP & Optimization of production line.

In this project my primary task was to create a new SOP (Standard

operating procedure) for the manufacturing plant where all the
Cookies and peanut butter was manufactured.

Steps taken:-
 Problem identification.
At this step I have spent 2 days in manufacturing unit
observing the tasks & the people who were creating the
hindrance in the operation and what are the steps we can take
to make manufacturing operations more smooth and fast.

 Creating report and Discussion with CEO

At this step I have noted down the pointers which needed to
be improved according to area wise section and general
section and with discuss with ceo I have prepared the SOP
for the company.

 Finalized SOP with Implementation Plan

Created the SOP, and implantation plan to conclude the work
The final report consist of under following points :-
 Area Wise SOP
 General SOP
 Optimal Hierarchy
 Individual Staff Report
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Note:- Kindly find the SOP from next page

KIKIBIX KITCHEN SOP

Table of Content

TOPIC PAGE NO
Area Wise SOP 2-3
General SOP 4
Optimal Hierarchy 5
Ideal Cost Consumption by Kitchen 6
Individual Staff Report 6
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Area Wise SOP

Dispatch Area + Receiving Area –

● Dispatch area should be clear.

● No Staff bags, Helmets to be placed.

● Make division in the dispatch area for personal belongings.

● Received material should be processed as soon as possible and should be stored immediately.

● Quality guideline with sample images to check the raw material quality.

● Any discrepancy in the food quality or quantity should be informed on an immediate basis.

Kitchen Washing Area -

● Cleaning of the sink should be on a daily basis.

● Cleaning of tiles should be on a daily basis.

● Cleaning of the sink's output pipe should be done on a weekly basis. - TUESDAY

● The water channel should be cleaned by antiblocking powder on a weekly basis. - TUESDAY

● Heavy weight utensils - Lower racks

● Lighter utensils - Middle racks

● Less utilization - Top racks

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Store Room -

● DATE STICKER to be placed on it.

● FIFO - first in first out .

● Heavy weight - lower racks

● Light weight - middle rack

● Lower utilized items - placed on top rack.

● Daily inventory checks should be done through App.

● PESTS AND RODENTS - weekly.

● SPOILAGE - weekly.

● The storage area is always kept dry, cool and well-ventilated.

● Fats and oils are stored away from strong smelling foods.

● Goods are properly arranged and displayed.

● Storerooms are locked when not in use.

Office Area + Packaging Area

● ONLY 2 days of packaging stock available for use.

● All unusable documents and extra items should be removed

● No big chairs.

● Orders should be prepared before time to pack it in sequence.

Production Area

● Hand washing on an hourly basis

● Refrigerator deep cleaning should be done on weekly basis

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● Any breakdown & damage in equipment should be done on urgent basis

● Brooming should be done in every 2 hrs

● Chef coats & boots should be provided to the production staff

● Tables should be cleaned every 2 hourly and EOD

● Raw material used should be immediately put back in order

General SOP

● At Opening time one person will take a survey of every department

- Equipment

- Cleanliness

- Wear and tear

- Stock check

give a report to the concerned person.

● Nails should be checked and cut on daily basis for all Kitchen staff

● Handle food directly with as little contact as possible: wherever possible, use

tongs, spatulas, or other tools instead of your hands.

● Use clean sanitized cutting equipment and work tables.

● Follow the 'Clean as you go' method ie does not wait until the end of work day.

● When bringing food out of the refrigerator, do not bring out more than you can

process in an hour.

● Do not let any perishable food remain in the temperature danger zone for more

than one hour.

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● Always wash raw fruits and vegetables thoroughly before processing.

● While storing perishable item in refrigerator use “First in First out method”

● Use date & time marking stickers when storing any item in the refrigerator.

Optimal Hierarchy Based on Current Manpower

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Ideal Cost Consumption by Kitchen

Considering Last
Month Gross
Revenue 200000
Costs Ideal % Ideal ₹
Maintenance 3% 6000
Packaging 8% 16000
Utilities 7% 14000
Food Cost 30% 60000
Admin. Expenses 2% 4000
Rent 5% 10000
Salaries 10% 20000
TOTAL 130000

PROJECT 2
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Market analysis and Segmentation for new product launch.

In this project I was assigned to identify gap in healthy snacking

market and find products which have low competition and higher
margins.
Steps taken:-

 Finding Competitor
At this step I have listed down all the companies which are
operating in healthy snacking industry.
 Finding their offering
At this step I have listed down all the products which they are
selling and have good demand.

Competitive analysis of Cookies offered by different companies

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Discounted Discounted Total Discount Discounted Discounted Discount

Brand Name MRP MRP/ Gm Price Price/ Gm Review % MRP MRP/ Gm Price Price/ Gm %

AMAZON WEBSITE
Hey Grain Cookies Home
Combo (290) 230 0.7931034483 179 0.6172413793 352 22 NA NA NA NA NA
Open Secret 24 Chocolate
Almond Cookies ( 450 gm) 630 1.369565217 599 0.6965116279 579 5 630 0.7325581395 599 1.331111111 5
Hey Grain Cookies Home
Combo-9 (260 gm) 265 1.019230769 182 0.7 772 31 NA NA NA NA NA
Chocolate & Dry Fruit
Cookies (450 gm) 630 1.4 599 0.7047058824 145 5 630 0.7411764706 599 1.331111111 0
Adya Organics Til Gur
Cookies (250 gm) 249 0.996 224 0.896 18 10 249 0.996

EARLY FOODS - 300 gm 398 1.326666667 299 0.9966666667 526 25 398 1.326666667
Tots and Moms Foods -
Millet & Jaggery Cookies
(450g) 600 1.333333333 450 1 384 25 600 1.333333333 450 1
Tots & Moms Healthy &
Nutritional Cookies |Ragi &
Almonds|Pack of 2] 300 g 400 1.333333333 300 1 130 25 400 1.333333333 300 1
NutriSnacksBox Dark
Chocolate Protein Cookies,
300g 398 1.326666667 345 1.15 95 13 398 1.326666667 300 1
Timios Nutritious Maida
Free 150 gm 195 1.3 195 1.3 61
Ketofy- Choco Fudge
Cookies (200g) 399 1.995 265 1.325 1778 34 399 1.995 279 1.395 30
EARLY FOODS Ragi
Choco Jaggery Cookies -
Kids Snack Ms, 150 g 199 1.326666667 199 1.326666667 1917 0 199 1.326666667
KiKibix Cranberry (600
gm) 899 1.498333333 799 1.331666667
KiKibix Cranberry (300
gm) 499 1.663333333 399 1.33
Artinci | Almond Keto
Cookies (200g) Diabetic
Friendly 299 1.495 284 1.42 189 5 299 1.495 275 1.375 8
KiKibix Assorted (300
gm) 559 1.863333333 459 1.53

Gladful Assorted 320gm 600 1.875 495 1.546875 1 18 600 1.875 499 1.559375 16
Nourish Organics
Chocolate Coconut
Cookies 140g 250 1.785714286 225 1.607142857 208 10 250 1.785714286
Nova Nova Choco Filled
Cookies - Nutella,
Vegetarian 400 gm 980 2.45 929 2.3225 0 5 990 2.475 798 1.995 19

Flavoured Dry Fruits

Orignal Orignal Discouted Price Orignal Price Discounted Price Discount
Company Name Weight Price OW 100g 100g %
Unjunk by Kesar Sweets | 150 355 325 236.6666667 217.7333333 8%
Flavored
Nuts – Honey Mustard Flavoured
Almond |Mixed Healthy
Dry Fruits |
Tasty Snack Item | Value Pack
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| Big Pieces of Almond

Open Secret Dry fruits and Nuts
Hamper | pack of 1 (135g each
)|Gift hamper for Eid/Ramadan/ 135 399 379 295.5555556 280.7777778 5%
snackible
LIME & JALAPEÑO ALMONDS 200 395 395 197.5 197.5 0%

snackibleSPICED CRACKLING
NUTS - ALMOND 70 180 180 257.1428571 257.1428571 0%
GetKrrackin! Lebanese
Style Whole Roasted Almonds -
200g PET Jar | Zero Oil,
Not Fried | Healthy Nuts 200 449 377 224.5 188.58 16%
Nutty Gritties Barbeque Almonds
(BBQ) - Healthy Party Snack,
Dry Roasted, Non Fried, Zero
Oil, Crunchy, Tasty -
(Pack of 1), 200g 200 385 262 192.5 130.9 32%
Nutri Forest Honey Rose Petals
Coated Almonds Flavoured -
Best Offers on Badam Dry
Fruits with Honey Mixed (200g) 200 400 379 200 190 5%
Nutty Gritties Almonds -
Coffee Flavoured, Delicious
Healthy Snack for All, Non Fried,
Zero Oil, Crunchy - 200g 200 385 338 192.5 169.4 12%
Nutri Forest Black Current
Flavoured Almonds -
Best Offers Badam Dry
Fruits (200gm) 200 400 379 200 190 5%
Nutri Forest Chocolate Coffee
Almonds Flavoured -
Best Offers Badam
Dry Fruits (200g) 200 400 379 200 190 5%
Nutty Yogi Hot peri peri Thai
Chilli Flavoured Almonds
| Dry Fruits | 100gm (
Pack of 1 100 199 185 199 185.07 7%
Nutri Forest Honey Cinnamon
Roasted Almonds
Flavoured Honey Daalcheeni -
Best Offers on Badam
Dry Fruits with Honey
Mixed (200g) 200 400 379 200 190 5%
Small Talk Jalapeno Cheese
Whole Roasted California
Almonds, 220 GMS (110 GMS *
2 Packs)|Zero Cholestrol,
High Protein & Fibre |
Gluten Free 200 750 349 375 176.25 53%

PROJECT 3
Inventory management system for manufacturing unit.
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In this project I have talked with several IMS software

provider, and established software system for better stock
planning, reduce pilferages, and inventory planning.

Benefits Of IMS Software

Increased inventory accuracy
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Systems for inventory management assist organizations in tracking

goods and fulfilling orders. These systems keep an eye on every
item that comes into and leaves the business during production,
storage, and sales. Many point-of-sale systems, which can handle
payments and sales and can also interact with other point-of-sale
systems, are also inventory management systems.
Businesses with more precise inventory may spend less on internal
inventory management while building stronger ties with clients and
partners.
Lower expenses
Systems for managing inventory help businesses cut expenses by
avoiding overstocking. A business can guarantee sales orders for
customers and avoid backorders when it has an accurate inventory
count.
Greater automation
When companies employ software to automate specific activities,
automation occurs. Businesses can automate the procedure to
lower errors, lower labour expenses, and provide more precise
stock counts by using inventory management software.
Automation lessens a business' reliance on human labour and, over
time, improves the effectiveness of the inventory management
process.

PROJECT 4
Sourcing raw material & Lowering down the production cost
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In this project, I have researched many wholesaler & retailers to

source our raw material requirement by using multiple B2B,
sourcing platform like India Mart, Zomato Hyperpure etc.

RECIPE
NAME:
CRUNCHY WHITE CHOCOLATE

DATE:

OUTLET:

PORTION:
PHOTO

PRODUCED
BY:

PREPARATION
TIME:

RECIPE CODE:

INGREDIENT
ITEM# 1 QTY UOM Price/kg PRICE AMOUNT
DESCRIPTION Yield 554.50
price/gm 0.25
PEANUT 400 Gms 140 56.00 300gm 75
WHITE
140 Gms 624
CHOCOLATE 87.36
SEA SALT 2.5 Gms 50 0.13
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542.5 TOTAL 143.49

BASIC PREPARATION PRICE/
METHOD: Gms 0.26
Step 1 Cream together butter & jaggery till light and fluffy.
Mix together rest of dry ingredients, except almond slivers,
add into the butter mix. Add Milk. Mix Well. Allow to rest in
Step 2 refrigerator.
Roll the paste to 1/8 inch thickness (3-4 MM). Spray water
and sprinkle almond slivers on top, press with rolling pin with
a light hand. Cut as per desired shape and place on baking
Step 3 tray.
Bake @ 160 *C - 165*C for 22-25 Mins or till centre of the
Step 4 cookie does not feel soft to the finger.
Step 5
Step 6 542.5

542.
5 123.49
507.
5 75.48
582 133.50
402 36
418 38

490 81

India Mart Portal

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IndiaMART InterMESH Ltd is an Indian e-commerce company that

provides B2B and customer to customer sales services via its web portal.
The group began in 1996 when Dinesh Agarwal and Brijesh Agrawal
founded the website IndiaMART.com, a business-to-business portal to
connect Indian manufacturers with buyers.
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PROJECT 5
Setup of CRM system
In this project, I have established a WhatsApp based
communication system to send offers and other promotional
information to customer on daily basis, which helped in building
relationship and increase sales.

WhatsBulker is a user-friendly Windows desktop application that

enables you to send automated WhatsApp messages to contacts
who aren't in your address book.
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To present, WhatsBulker is the only platform that enables you to

send your consumers bespoke and personalized messages. By
providing individualized messages to your users, it enables you to
generate engagement and establish a long-lasting connection with
them.

You may quickly communicate product updates, promotions,

news, and announcements to your audience with WhatsBulker,
along with attachments.

PROJECT 6
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Listing SKUs and maintaining listing hygiene

In this project I have listed SKU on multiple sales channel like
Amazon, Flipkaert, cred and Snapdeal.
Process of Listing SKU

 Create an Amazon Seller Central account

 Download the correct product listing template
 Fill in the product listing template accurately
 Listing the products
 Errors/Failure in the product listing

Step #1- Create an Amazon Seller Central account

Step #2: Download the correct product listing template

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Step #3: Fill in the product listing template accurately

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Step #4: Listing the products

This step requires you to upload the product listing template onto
Amazon Marketplaces. This is done either by selecting ‘Add a product’
(for a single product) or ‘Add products via bulk’ (for multiple products).
You are provided with a unique Batch ID and tracking information
regarding the success or failure of listing for each upload.

You must create a product listing in Seller Central (or via API) to start
selling items on Amazon. A product listing includes:

 Product identifier - GTIN, UPC, ISBN, or EAN to specify the

exact item you’re selling
 SKU - which is a product ID you create to track your inventory
 Offer details - including price, product condition, available
quantity and shipping options
 Product details - name, brand, category, description, and images
 Keywords and search terms to help buyers find your product  

You'll match an existing listing if another seller has previously made the
same product available (which means some details will already be in
place, like the product identifier). You'll make a new listing if you're the
first seller to offer a product.
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Step #5: Errors/Failure in the product listing

This step is optional and is needed only if your product listing template
has failed to list. A list of errors along with the products is presented on
the platform. To complete a successful product listing, they must be
corrected and submitted again.
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Contributions and Learning

1. Assisted in preparation of SOP & optimization of production

line which helped to increase the efficiency of production line.
2. Done market analysis and segmentation for new product
launch, which have now 12% share in total revenue share.
3. Established Inventory management system for manufacturing
unit.
4. Assisted in sourcing raw material & lowering down the
production cost by 10-15%.
5. Established CRM system at negligible cost to company.
6. Conducted primary screening for recruitments of staff.
7. Listed SKUs and maintained listing hygiene on multiple sales
channels like CRED, Flipkart, Amazon, Snapdeal & Onegreen.
8. Created and maintained daily sales report with COGS sheets.
9. Initiated FBA center fulfillment process for state Telangana &
Haryana.