EXECUTIVE SUMMARY

This business sells a quality local class banana from the different provinces of the
Philippines and to be sell off to our covered distributing Market.

A. Mission/Vision Statement
 Mission- the Company’s mission is to supply local class banana to the
wholesalers and consumers with low price and quality product.
 Vision- To be a good supplier to the consumer and to be a good business
partner so every local market within Metro Manila will look forward to be
distributed by our product.
B. Goals and Objectives
 The goal of the business is to be one of the well-known distributor of local
class banana throughout the markets within metro Manila.
 Maintain the business’ Capital fund and the product’s quality.
 Bring good service to every customers.
C. Key to Success
 Diligence – Obviously you can’t run a business if you are lazy.
 Determination – motivating behavior to achieve a goal.
 Good leadership - focuses on strengths, in themselves and in others.
 Proper management – proper control of the company’s operation.
 Time to time monitoring – observing the marketing, competition and the
company itself.
 Knowledge to the business – gaining more knowledge about the business
is a helpful to help the business grow.
 Integrity – a quality of being honest and strong moral principles.

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 COMPANY BACKGROUND

A. The business plan has two main purposes:

 To plan the future outcome of the business and make it organized.
 To plan properly the business’ operation flows.

B. Supplies, utilities and Equipment’s

Equipment Declared Price

1 unit Kia Bongo Delivery truck 380,000.00
1 unit Fighter truck 1,000,000.00
4 hammer 1,200.00
2 units of 100-kilo capacity weighing 9,000.00
scale
4 units of banana selector knife 500.00
2 units of two-wheeler hand truck 5,000.00
4 channel of CCTV kit 7,000.00
Computer 20,000.00
4 units of 55- gallon water drum 6,000.00
Table 4,000
Cabinet 4,500

Marketing method

Direct selling consists of two main business models: single-level marketing, in which a
direct seller makes money by buying products from a parent organization and selling
them directly to customers. Like develop one-on-one relationships with customers. Face-
to-face selling.

Verbal Advertisement / Word of mouth Advertising - In a recent study, 64% of

marketing executives indicated that they believe word of mouth is the most effective
form of marketing.

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Management and organization

Ownership structure- Our business’ ownership structure is Partnership Structure and

the legality of our business is we pay the right amount of taxes and get a business permit
so your business is not prone to closure. The agreement of this partnership business is to
share the profit, expenses equally and same as the loss.

Nivea Pamela R.
Tidoy (Operation
Manager)

Rhodorra Mayugba
(Marketing Manager)

Lovely Joyce Capanpan

(Accountant)

Princess Diane Canda

(Purchasing Manager)

Ma. Olzeneth Rempelo

(Receptionist)

Social responsibility

Environmentally responsible is one of the social responsibilities of our

planned business. We take an appropriate approach to protect the environment. Meet the
environmental laws and regulations. At MRTCC this is a part of our planned business

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process each location identifies and implements environmentally friendly practices as
appropriate and routinely reviews operations in an effort to reduce our environmental
impact.

 Comply with all applicable environmental laws and regulations as required by the
local government.
 Ensure that there is no unfair or child labor has been used to work in our
company.
 Work to identify potential environmental risk and implement appropriate means
to control such risks.
 Make efforts to educate our employees, customers and suppliers about issues
relevant to the industry.
 Empower employees to take responsibility for awareness and control of
environmental issues relating to their specific jobs.

Doing our part to improve the world we live in.

Our product doesn’t need any chemical I our products but we use an organic and natural
substance to ripe the banana without the help of the chemicals.

Internal Analysis

Every company has strength and weaknesses the primary weaknesses of the company are
Loss of primary suppliers and customers, and Low demand of our products – this
happens during April and May. And the strength of our company is when our customers
will demand more of our products and when the company has a stable suppliers and
torrent customers.

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S.W.O.T Analysis

Strengths

 Strong product demand both wholesalers and retailers.

 Having an equipment.
 Organized Business
 Huge amount of budget between the capital and the expenses of the business.

Weaknesses

 Product damage
 Calamity
 Loss of supplies
 Low product demand

Opportunities

 Tied up with others.

 Increasing sales
 Selling our product to the other places

Threats

 Calamity
 Political stability
 Bankruptcy

Products and Services

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 The company sells locally class bananas from the different provinces in the
Philippines. We sell three types of Banana those are Lakatan, Latundan and Saba.
Lakatan Banana are best for closing the appetite of the consumer. Latundan is a banana
babies, elderly and a person who has a digestion problems and Saba Banana are
commonly for cooking purposes.

There is no unique about our products because there are a lot of company is doing this
kind of business. Giving a good customer service and having a good customer
relationship makes the company unique.

Strategic implementation

Production

 We buy the product we sell in the port area of Manila where the raw bananas lay
on. The primary supplier was there also to trade their products to be distributed in
the market.
 By having an outstanding customer service, and good business partners to our
patron is the advantage of our business. And we also give importance to our
customer’s relationship so they are looking forward to our product.

Resource needs:

Every business need resources and these three are the primary needs of our company:

A. Money – Our needs for purchasing the products and we spend it to the
company expenses.
B. Human – the company needs a human skill helping the company to run.
C. Equipment – Human skills has a limited strength; the company needs
equipment to run the company well and give convenience to the company
personnel.

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Sourcing and procurement Strategy

These are the strategy of the company to gain and avail the products we have
to sell off in the market. Know where the suppliers are, after we find the suppliers and
seen that their products have the quality standard just like the company’s demand
standard the company will negotiate with the supplier/s after the negotiation the company
will receive the products and settle the payment.

Our Marketing Strategies

 Increase sales
 Get existing wholesale and retail customers to buy more.
 Improve customer loyalty
 Protect the company’s name by providing a good customer service, be a good
business partner and keep up the product’s good quality.
 Enhance the employee’s sales talking ability because it may cost a lot when the
company will pay for the media advertisement.
 Promotion
 Free tastes
 Brochure
 Advertisement

Market Assessment

Examining the general Market

Our business is a Distributing business we will buy our products in the port
area of Manila and the wholesalers who don’t have the ability to go the port area are the
company’s primary customers. There are a lot of companies doing just like our business.
So the completion will be in the location, time, services and most of all the quality of our

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product. We sell off our product in the big Markets within Metro Manila because the
demand and the customers are torrent.

Customer Analysis

There are many possible customers. This includes internal and external
customers, distributors and influencers. The company sells a locally class banana from
the different provinces of the Philippines. Not all customers can go to the port area to
avail the products. So this is the advantage of our business because we bring the products
to them in a convenient way. Retaining a customer might be difficult but when a
customer is confident to the company, it will become a gain to the company. Giving a
discount is one of the tactics to gain a customer loyalty we all know that loyal customer
are more profitable and yield a higher lifetime value. It’s a common sense to invest in
understanding what drives loyalty, value and triggers of repeat purchase.

Industry Analysis

Target market – The target market of the business is the fruit stall owners of the Local
markets within Metro Manila because they need a supplier to increase their sales as they
increase their sales so as our business.

Products and Services – Our Company distributes a three types of Local class banana
from the different provinces of the Philippines and sell it to the vendors who can’t go
directly to the port area to avail their demand product (banana)

Strategic Alternatives
Operating a company is very unpredictable because you don’t know what it would
become but the business and the company, we are planning are making an alternative

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plan when it goes to the unexpected situation like when the company grows tremendously
or it will end up in bankruptcy.

When the company grows, we will make a larger sale and make other branches within the
markets Metro Manila.

If the company will be put in the critical situation, we have to give discount in diminish
the price but we still make sure that it won’t affect the product’s capital price and

we look for another markets nearby metro Manila like the Rizal Province and Cavite
Provinces to sell off our product because we don’t tolerate our product won’t be sold out
because this may lead the company to bankruptcy and profit loss.

Competitive Strategy – Our Company’s competitive strategies are:

 Lowered price- is the one of the competition strategies. By

monitoring the other’s market price, we lowered our product’s prices
but we will make sure that we still protect the business capital so it
will not lead the business to bankruptcy.
 Location- The location of my planned business is in Mega Q-mart in
Cubao, Quezon City, where customers both wholesalers and retailers
are torrent.
 Quality- We will make sure that our banana product is at the good and
best condition to sell because our products held the company’s name
and dignity that’s why I consider this as one of my marketing
strategies.
 Focus Strategy- the company will give the best service to the patron,
and those who look forward after our product, and we will treat well
even the ordinary customer in the market. Seminar the company
personnel to be a reliable staff and most of all is monitoring the
product’s quality.

Performance Standards

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Our company’s performance standards are

 Sells at least 2.5 tons of our product per day.

 Meets 25 – 30 wholesalers every day
 Giving good customer service and selling a quality product

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Financial Plan

Financial Projection

Monthly Expenses

Expense Monthly Yearly

Storage and establishment 45,000.00 540,000.00

Fee

2 Driver’s wage 48,000.00 576,000.00

4 porter’s wage 64.440.00 773,280.00

PAG IBIG Contribution 1,100.00 13,200.00

(11 person)

SSS Contribution (11 8,880.00 106,560.00

person)

Phil health Contribution 3,025.00 36,300.00

2,045,340.00
Total

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Supplies expenses (Monthly)

Supplies Quantity Unit Price Monthly Yearly

supply expense
amount

Newspaper 50 kilos 15.00/kilo 750.00 9,000.00

Pen 1 box 60.00/box of 10 60.00 900

Marker pens 1 box 100.00/box of 100.00 1,200.00

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Record book 4 pcs 80.00/pc 320.00 3,840.00

Receipts 5 ply 80.00/pc 400.00 48,000.00

Calculator 1 pc 350.00/pc 1,400.00 16,800.00

Madre de Cacao 25 kilos 50.00/kilo 1,250.00 15,000.00

leaves

4,280.00 94,740.00
Total:

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Taxes and licenses (Annual)

Business Permit Assessment

 Brgy. Permit 500.00

 Community tax Certificate 1,300.00

 Mayor’s permit fee 5,000.00

State and local taxes

 32% (Tax on Excess) 490,000.00

Business name registration 7,000.00

503,800.00
Total:

Utilities
Utilities Monthly usage Monthly Amount Yearly Amount

Electricity 227.27 Kwh 2,500.00 30,000.00

Water 56.55 m3 2,000.00 24,000.00

Total 4,500.00 54,000.00

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Product Pricing and estimated income:

Banana Capital Total Selling Monthly Annual

product Price Product Price Income Income
name capital
(per kilo) (Per kilo)
(9000 kilos x
4 weeks)

Lakatan 35.00 1,260,000.00 45.00 1,520,000.00 18,240,000.00

Latundan 20.00 720,000.00 30.00 1,080,000.00 12,960,000.00

Saba 25.00 9,880.00 40.00 1,140,000.00 13,680,000.00

Total 1,989,880 4,140,000.00 49,680,000.00

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 MRTCC Banana Traders

Balance Sheet

For the year ended December 31, 2019

Assets

Current Assets

Cash 51,495,020.00

Accounts receivable

Non – current assets

Equipment 1,428,700.00

Furniture and fixtures 8,400.00

Total assets 52,932,120.00

Liabilities

Current Liabilities

Accrued Supplies Payable

Owner’s Equity

Owner’s equity 37,913,841.00

Retain earnings 15,018,279.00

Total liability and owners’ equity 52,932,120.00

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 MRTCC Banana Traders

Statement of cash Flow

For the year ended December 31, 2019

Cash flows from operating activities

Cash received from customers 49,680,000.00

Payments for rent 540,000.00

Payments for utilities 54,000.00

Payments for employees 2,045,340.00

Payments for permits 13,800.00

Supplies 94,740.00

Net cash provided by (used in) investing activities 46,932,120.00

Cash flows from investing activities

Payments to acquire supplies

Payments to acquire office furniture 8,400.00

Payments to acquire equipment 1,428,700.00

Net cash provided by (used in) investing activities 1,437,100.00

Cash flows from financing activities

Cash received as investment by owners 6,000,000.00

Net cash provided by (used in) investing activities

Net increase (decrease) in cash 51,495,020.00

Cash balance at beginning of the period

Cash at the end of the period 51,495,020.00

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 MRTCC Banana Traders

Income Statement

For year ended December 31, 2019

Revenues

Sales 49,680,000.00

Add. Other operating income

Total 49,680,000.00

Expenses

Rent Expenses 540,000.00

Supplies Expense 94,740.00

Utilities Expense 54,000.00

Taxes and Licenses 13,800.00

Salary 2,045,340.00

Total 2,747,880.00

Income before interest and Taxes 46,932,120.00

Provision for tax 32% 15,018,278.40

Net Income Profit/Loss 31,913,841.00

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Contingency Plan

I. Summary
A. Purpose

The purpose of MRTCC Banana Traders’ Contingency plan is to assure

that in the event of a disaster, equipment failure, and critical situation
happens in the business, the business still continues.

B. Overview

The business will develop and maintain the operation contingency plans
that include contingency procedures for continuing the business in the event
of demand lowering situation.

C. Recovery Strategies
1. Making a Banana Snack Store
We chose this business contingency strategy because
banana is a famous Filipino afternoon snack.
These are the famous Filipino Snacks our company we are
selling in our contingency plan.
 Turon
 Banana Cue
 Maruya
 Banana Chips
 Banana Jam
 MInatamis na saging
 Saging con yelo

We use “Lakatan” and Saba Banana in order to cook these Filipino Banana Recipe snack.

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