PITCH

6.53
DECK
Mirjam Nilsson
ABOUT US

At Contoso, we’re an architectural firm specialising in

commercial architecture. Our aim is to foster
collaborative thinking to further drive workplace
innovation. By closing the loop and leveraging
greener commercial buildings, we help businesses
grow and nurture a consumer first mindset.

7/1/20XX Pitch deck title 2

PROBLEM
MARKET GAP COSTS

Natural building materials continue to be Loss of sales by not offering greener

consumer driven, but we're seeing a lapse of alternatives to building materials
availability in the market for these products

CUSTOMERS USABILITY

25% increase of buildings that are energy Customers want their spaces to be stylish, but
efficient proves that there's consumer interest also energy efficient
for more green building design

FINANCIALS

Commercial architecture sales were up by £10

million in 2020

7/1/20XX Pitch deck title 3

 SOLUTION
CLOSE THE GAP

Our product offers the style and function of traditional commercial spaces,
but with a plan for energy efficiency

TARGET AUDIENCE

Gen Z (18-25 years old)

COST SAVINGS

Reduce expenses for building electricity and air conditioning

EASY TO USE

A simple building that gives customers the space they need without the high
cost of building maintenance

7/1/20XX Pitch deck title 4

 PRODUCT OVERVIEW

UNIQUE TESTED
Only product specifically dedicated to the commercial Conducted testing with young business owners in the
market area

FIRST TO MARKET AUTHENTIC

First beautifully designed building that's both stylish Designed with the help and input of architecture
and functional experts in the field 

7/1/20XX Pitch deck title 5

 PRODUCT BENEFITS

Simple and quick to Creates spaces for Reduces carbon

build community footprint
interactions

7/1/20XX Pitch deck title 6

COMPANY OVERVIEW
 BUSINESS MODEL

RESEARCH DESIGN ABSTRACT

We based our research on We believe people need Minimalist design and

market trends and energy efficient buildings easy to build
commercial sales

7/1/20XX Pitch deck title 8

 MARKET OVERVIEW

£3B £2B £1B

Opportunity to build Freedom to invent Few competitors

Fully inclusive market Selectively inclusive market Specifically targeted market

Total addressable market Serviceable available market Serviceable obtainable market

7/1/20XX Pitch deck title 9

 MARKET COMPARISON

£3B £2B £1B

OPPORTUNITY TO FREEDOM TO FEW
BUILD INVENT COMPETITORS

Addressable market Serviceable market Obtainable market

7/1/20XX Pitch deck title 10

OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

architecture companies on the market Product is more expensive

• Simple and easy to build, compared to the • Companies B & C

complex building materials of the competitors Product is expensive and inconvenient to use

• Affordability is the main draw for our consumers • Companies D & E

to our product Product is affordable, but inconvenient to use

7/1/20XX Pitch deck title 11

 OUR COMPETITION

CONVENIENT
Contoso
A

EXPENSIVE AFFORDABLE

C
D

B
E
INCONVENIENT

7/1/20XX Pitch deck title 12

 GROWTH STRATEGY
How we’ll scale in the future

FEB 20XX MAY 20XX OCT 20XX

Roll out drafts to local companies Release the drafts to the general Gather feedback from architectural
in the region to help establish the public and monitor press and firms and commercial business
product regional market trends owners to expand availability of
the product

7/1/20XX Pitch deck title 13

 TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

£40,000
● Clients ● Orders ● Gross ● Net revenue
revenue

£30,000
● 20XX ● 10 ● 1100 ● £10,000 ● £7,000

● 20XX ● 20 ● 200 £20,000 £16,000 £20,000

● 20XX ● 30 ● 300 £30,000 £25,000

£10,000
● 20XX ● 40 ● 400 £40,000 £30,000

£0
20XX 20XX 20XX 20XX

7/1/20XX Pitch deck title 14

TWO-YEAR ACTION PLAN

Draft plans Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test with businesses Regional launch Deliver to client

Feb 20XX July 20XX Dec 20XX

7/1/20XX Pitch deck title 15

FINANCIALS
● YEAR 1 ● YEAR 2 ● YEAR 3
● Income
● Users ● 50,000 ● 400,000 ● 1,600,000
● Sales ● 500,000 ● 4,000,000 ● 16,000,000
● Average price per sale ● 75 ● 80 ● 90
● Revenue @ 15% ● 5,625,000 ● 48,000,000 ● 216,000,000
● Gross profit ● 5,625,000 ● 48,000,000 ● 216,000,000
● Expenses

Sales & marketing ● 5,062,500 ● 38,400,000 ● 151,200,000 ● 70%

Customer service ● 1,687,500 ● 9,600,000 ● 21,600,000 ● 10%

Product development ● 562,500 ● 2,400,000 ● 10,800,000 ● 5%

Research ● 281,250 ● 2,400,000 ● 4,320,000 ● 2%

● Total expenses ● 7,593,750 ● 52,800,000 ● 187,920,000

7/1/20XX Pitch deck title 16

MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

7/1/20XX Pitch deck title 17

MEET THE FULL TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

7/1/20XX Pitch deck title 18

FUNDING

PROPERTIES ANGEL CASH SHARES

INVESTMENTS
£12,000 £14,000 £32,000 £82,000

Revenue obtained from Amount obtained through Liquid cash we have on Number of shares
property rentals other investors hand converted into USD

7/1/20XX Pitch deck title 19

 SUMMARY

At Contoso, we believe in giving 110%. By using

energy efficient building methods, we help
commercial businesses grow and foster a consumer
first mindset. We thrive because of our market
knowledge and a great team behind our product. As
our CEO says, "Efficiencies will come from
proactively transforming how we do business."

7/1/20XX Pitch deck title 20

 THANK YOU
Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com

7/1/20XX Pitch deck title 21