Egypt
Egypt
Egypt
Ares(2019)84234 - 08/01/2019
Egypt
stability of private sector participation (represented by the ETF and its five chambers) by
strengthening relations with tourism clusters such as investor associations and tourism
committees in the chambers of commerce, and sought to provide regular, accurate and
transparent data.
The Supreme Council for Tourism helps to fast track progress by removing barriers. It
involves eleven ministries and the ETF, and is chaired by the President.
The general budget for tourism promotion is around USD 67 million which is directed
towards external activities including: launching a new branding campaign over the next
three years for global marketing, setting up interactive advertising in touristic sites,
enhancing public relations and optimising search engines. These activities are managed by
the ETA and financed by the Tourism Fund Unit at the Ministry. The Accountability State
Authority (ASA), an external government agency, monitors and evaluates the fund
expenditure to ensure a transparent process.
Ministry of Tourism
Egyptian Tourism
Tourism Development
Authority
Authority (TDA)
(ETA)
Research and Technical Tourism Activities and Tourism Companies Hotels and Tourism
Planning Office of the Minister
Directorate Internal Offices and Guides Establishments
The sustainable tourism strategy is currently being revised with new targets for 2030.
The priorities are to increase value, to achieve high and sustainable economic growth,
alleviate poverty, address income disparities, create productive jobs and increase gender
equality. The strategic targets are to:
● Attract 20 million international arrivals,
● Raise the average tourist expenditure per night by 50%,
● Increase Egypt’s share of world tourism to 1.5%,
● Double Egypt’s share of Arab tourism,
● Raise tourism revenues to USD 20 billion,
● Attract USD 10 billion of new foreign direct investment in tourism.
The strategy seeks to address the challenges and achieve its targets through landmark
reforms and investments. Initiatives include:
● Institutional change: Establishing the Tourism Development Authority and Ministry of
Tourism as a one-stop-shop for licenses and permits, developing an intranet system
linking hotels, chambers and the Ministry, and establishing an advisory committee of
experts headed by the minister.
● Connectivity: Providing a new entry regime for many source markets with an E-visa
system and support for the private sector when establishing new routes or enhancing
frequency for travel.
● Marketing and promotion: Presenting products and services in strategic markets using
innovative and smart techniques including, a new marketing website with 14 languages,
an online campaign in traditional markets and China and India, better management of
social media, working with bloggers, a new cultural tourism commercial, and promotion
of the new VAT refund system. These activities will support traditional promotion and
marketing tools.
● Investment: Developing and diversifying tourism products and services, responding to
customer needs and trends, building high quality visitor experiences, developing a
strong sense of place and style for Egypt and for the five internal destinations.
● Sustainability: Establishing eco-principles and a “green” tourism unit, heritage preservation,
a “Green Star Hotel” programme monitoring the transformation of hotels to
environmentally friendly management and efforts to enhance environmental awareness
in the sector.
● Workforce: Promoting a National Skill Standards Project, a culinary training centre,
enhanced capacities in tourism establishments, and an accreditation and certification
system.
Egypt will apply the principles of social inclusion in its approach to tourism. It will
target the citizens and communities of Egypt as primary beneficiaries by providing
opportunities for employment and income generation, by positively contributing to
government programs, by supporting quality of life and environmental excellence and by
developing communities and society. Investments should cover skill development and
training to enhance human resource development and capacity building across the sector.
Statistical profile
1 2 http://dx.doi.org/10.1787/888933641868
1 2 http://dx.doi.org/10.1787/888933641887
2014
Domestic tourism expenditure Inbound tourism expenditure Internal tourism consumption
Total 22 096 98 112 138 737
Consumption products 22 096 95 075 135 700
Tourism characteristic products 14 295 80 171 112 995
Accommodation services for visitors 2 177 12 791 29 567
Food and beverage serving services 3 807 26 399 30 578
Passenger transport services 6 575 17 388 27 167
Air passenger transport services 4 426 9 808 14 864
Railways passenger transport services 296 89 391
Road passenger transport services 1 839 6 233 8 736
Water passenger transport services 14 1 258 3 176
Passenger transport supporting services .. .. ..
Transport equipment rental services .. 297 297
Travel agencies and other reservation services
1 006 5 770 6 776
industry
Cultural services 103 3 808 4 170
Sports and recreation services 532 7 398 8 026
Country-specific tourism characteristic goods 96 5 097 5 193
Country-specific tourism characteristic services .. 1 224 1 224
Other consumption products 7 801 14 904 22 705
Tourism connected products .. .. ..
Non-tourism related consumption products .. .. ..
Non-consumption products .. 3 037 3 037
.. Not available
Source: OECD Tourism Statistics (Database).
1 2 http://dx.doi.org/10.1787/888933641906
OECD (2018), “Egypt”, in OECD Tourism Trends and Policies 2018, OECD Publishing, Paris.
DOI: https://doi.org/10.1787/tour-2018-48-en
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