Discover The Secrets To Becoming A Successful Freelancer

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Discover the secrets to becoming a successful

freelancer.
About IBA CICT
Established in 2016, IBA-CICT has been redefining excellence in IT education and has
been acting as a connecting bridge between the corporate world and academia. The
CICT department is dedicated to bringing a revolution in the digital world and
providing our students and affiliates, with a platform where they can connect their
academics in finding a career path in the world of IT. From data sciences to cyber
security, and nonetheless, our digital program, IBA CICT has numerous successful
candidates working in the industry and proving themselves the best of their field, and
making our department proud.

VISION
The Center for Information & Communication Technology (CICT) aspires to meet the
highest standards of IT excellence required in pursuit of management strategies and
incorporating digitalization in industries to enforce revolution.

MISSION
The Center for Information & Communication Technology (CICT) is to provide excellent
teaching and research environment, especially in Information Technology to produce
students/professionals who distinguish themselves by their professional competence,
research, entrepreneurship, humanistic outlook, ethical rectitude, pragmatic
approach to problem-solving, managerial skills and ability to respond to the challenge
of socio-economic development to serve as the vanguard of techno-industrial
transformation of the society.

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DIGITAL FREELANCING PROGRAM OVERVIEW:
The digital freelancing course covers the skills and strategies needed to start and
succeed as a freelancer in the digital industry. This includes topics such as WordPress,
Social Media Marketing, & Content Creation and identifying and targeting potential
clients, creating a strong online presence, building a professional portfolio, bidding on
and winning projects, and effectively managing projects and communications with
clients. The course will also cover specific skills related to different areas of digital
freelancing, such as web design through WordPress, content generation through
different online platforms , social media management, and online writing.

PROGRAM DETAILS:
Venue: IBA City Campus. Duration: 10 Weeks Program/ 32 Hours
Classes Commencement: February 2023 Last date of registration: 5th February
Days: Every Monday and Thursday. 2023
Timings: 06:30 PM - 08:30 PM. Course Fee: 40,000 +5% SST

KEY FEATURE:
Free 6 months of website hosting Collaboration tools, and software
Leads to Google Certification specific to certain industries
IBA Certification Graphic design, Writing, Programming,
Understanding of the digital or video editing.
freelancing industry Work showcases to potential clients
Key players in the market Managing a remote team effectively
Online business model

LEARNING OUTCOMES:
Digital earning
Passive income
Digital hands-on skills
Product hunting
Client hunting
Freelancing portfolio
30 above freelancing skills
Adaptability and flexibility
Technical Skills

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COURSES:
1. Introduction to tools & platforms
2. WordPress
3. Social Media Marketing
4. Freelancing

COURSE OUTLINE:
UNIT TOPICS

Introduction to tools & platforms


Platforms Introduction
Domain
Hosting
Accounts Signing
Unit 1. Facebook, Instagram, Fiver, Upwork, Google Account
Tools
Canva
Clipchamp
Unique Content Creating Tool

WordPress
Installing and setting up a WordPress website
Customizing the appearance of a WordPress website using
themes and templates
Creating and managing pages and posts
Using widgets and plugins to add functionality to a website.
Managing users and permissions
Optimizing a website for search engines (SEO)
Creating and managing forms
Unit 2 Creating and managing custom post types and taxonomies
Customizing the WordPress dashboard
Creating and customizing menus
Adding e-commerce functionality using WooCommerce
Creating and managing a WordPress multisite
Backing up and restoring a WordPress website
Troubleshooting common issues and errors
Best practices for website design and development using
WordPress

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COURSE OUTLINE:
UNIT TOPICS

Social Media Marketing


Facebook, Instagram, YouTube, & LinkedIn.
Understanding the different social media platforms and
their specific audiences and features
Setting up and optimizing business profiles on various
social media platforms
Running social media advertising campaigns
Creating and managing a content calendar
Identifying and targeting specific audience segments
Unit 3. Creating and managing a crisis communication plan for
social media
Utilizing automation tools for social media management.
Develop a social media marketing strategy
Measuring and analyzing social media metrics
Integrating social media with a website and email
marketing
Ad Campaigns
Ad analytics
KPI (Key Performing Indicators)

Freelancing
Upwork, Fiver, Freelancer, Facebook, LinkedIn, & more.
Understanding the various freelancing platforms and their
audiences
Setting up a freelancing business
Finding and winning clients
Pricing and negotiating
Unit 4. Building a portfolio
Marketing and networking
Upwork & Fiverr profile optimization
Gig creation live.
Gig posting & checking
Work search on freelancing platforms
Proposal-making and effective pitching
Keyword Searching

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CONTACT US:

Our Website: Our Facebook: Our LinkedIn:

Our Team:
Mahwish Ahmed Dr. Syed Irfan Nabi
Senior Office Coordinator Academic Quality &
soc_cict@iba.edu.pk Enhancement Specialist
021-38104701 (Ext. 1160) aqes_cict@iba.edu.pk
021-38104701 (Ext. 1151)

Kanwar M. Zarar Hafiz M. Obaid


Program Associate Project Assistant
kmzarar@iba.edu.pk hmobaid@iba.edu.pk
021-38104701 (Ext. 1149) 021-38104701 (Ext. 1118)

Other Available EXTs


EXT: 1146
EXT: 1158

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