IBS Hyderabad (Academic Year – 2022-23)

Course Handout

Program : MBA Semester: III

Course Code : SHIT601 Faculty Name : Dr. KVSSN Narasimha Murty
Course Title : Artificial Intelligence Room No: E204
Consultation Hours : Mobile No: 9849145397
Email: knmurty16@ibsindia.org
Course Description:
Artificial Intelligence (AI) is a field that studies how to realize the intelligent human behavior on a computer. The goal of AI is to make a computer that can
learn, plan, and solve problems autonomously. It includes meaning and use of various concepts of artificial agents and environment, local search techniques,
constraint satisfaction, knowledge representation and uncertainty measurement based on Bayesian network. Basic concept of Artificial Neural Networks
(ANNs), Q-learning and Deep Learning are also discussed with some business applications. Students actively participate in the delivery of this course through
case and project presentations.

Course Objectives:
The objective of this course is to give an overview of the Artificial Intelligence (AI) based around the idea of intelligent agents, Problem solving, Knowledge
and Reasoning, Planning, Uncertain Knowledge & Reasoning and Learning – PO1, PO12, PO14

Expected Learning Outcomes:

At the end of the course, the student is expected to
 Understand the significance of Artificial Intelligence.
 Understand some of the techniques used in AI to derive solutions to business and/or real time problems
 Realize the use of AI in optimizing business processes.

Recommended Text Book:

 Artificial Intelligence: Making a System Intelligent, Dr. Nilakshi Jain, Wiley

Suggested Reference Books:

 Artificial Intelligence A Modern Approach – Second Edition, Stuart Russell, Peter Norvig, Prentice Hall
 Artificial Intelligence - Second Edition – Elaine Rich, Kevin Knight, TATA McGraw-Hill.
 Artificial Intelligence - SK Bansal, 2012
 Artificial Intelligence and Intelligent Systems - N. P. Padhy
 IBS Hyderabad (Academic Year – 2022-23)

Course Outline

Expected Case /Reading article/ Chapter SWAYAM/NPTEL Videos Tech

Session Topic & Case Learning Lecture / Activity Reading Tools
Outcomes
Concept: Case: GROW: Using Chapter https://www.youtube.com/watch?v=pKeVMlkFpRc
Introduction to Artificial Intelligence 1 (TB)
 Understanding
the course, What to Screen Human
what is AI, its
is AI, Intelligence - 418020-
1-2 history and
Fundamentals of PDF-ENG
Industrial use
AI, usage of AI
of AI
in a Business
Perspective
Concept: Basic  Understanding
Programming the basics of
3 and other Data programming
structural (DS) and Data
concepts for AI structure.
Concept: Agents Case: Manpower Chapter3 https://www.youtube.com/watch?v=d39tTuUbDVw
and Trimming strategy at (TB)
Environments, WIPRO: Replacing and
Good Behavior:  Understanding Human employees Chapter 2
The Concept of about with software Robots (RB3)
4-5
Rationality, the Intelligent (HR) OB176-ICMR
Nature of Agents
Environments,
Structure of
Agents.
Concept: Problem solving Chapter3 https://www.youtube.com/watch?v=-6FRXK7RwJE
Constraint  Understanding through Examples (TB) https://www.youtube.com/watch?v=Wda-_l_w0W8
Satisfaction Problem and
6-8 Problems, Solving using Chapter 5
Backtracking Constraint (RB3) +
Search for Satisfaction Problem
CSPs. Local Solving
 IBS Hyderabad (Academic Year – 2022-23)

Search for thru

Constraint Exercises
Satisfaction
Problems, The
Structure of
Problems.
To Study Problem solving Chapter 3 https://www.youtube.com/watch?v=FQWTa3XjyWg
Informed Search through Examples (TB) +
and Exploration: Problem
Heuristic  Understanding solving
Function, Hill about Informed through
9-11
Climbing Search Examples
Function, : 8 Techniques.
queen problem.
Cases discussion

12 TEST
To Study First – None Chapter https://www.youtube.com/watch?v=GH8yBBC9n3Y
order logic: 13, 14
Representation (TB)
Revisited and
Syntax and Chapter
Semantic of 5,6
First-order (RB1)
 Understanding
Logic +
about First
13 Models for first Problem
order logic
order logic solving
techniques
Symbols and through
interpretations Examples
Atomic
Sentences
Complex
Sentences
Quantifiers
14 Using First order  Understanding Problem solving Chapter
 IBS Hyderabad (Academic Year – 2022-23)

logic examples about First through Examples 13, 14

order logic (TB) and
techniques Chapter
5,6
(RB1) +
Problem
solving
through
Examples
 Understanding Problem solving Chapter 4 https://www.youtube.com/watch?v=sdx6E2w9Td0
about First through Examples (TB) and
Inference in
order logic Chapter 6
First-order
techniques (RB1) +
15-16 Logic Forward
Problem
and Backward
solving
Chaining
through
Case
 Understanding None Chapter https://www.youtube.com/watch?v=SEJhMO1IXZs
what is 4, 12
Knowledge
17 -19 Knowledge, (TB) and
Representation
events Chapter
10 (RB3)
 Understanding Case: Chettiyar Vayal Chapter
the decision Seeraga Samba – 4, 12
Uncertain
making in Whether to harvest or (TB) and
20-21 Knowledge and
uncertainty to plough the land Chapter
reasoning
with crop? – To be 13 (RB3)
New ICMR case
22 TEST
 Understanding Problem exercises Chapter 7
Probability
23 -24 the Bayesian (TB)
Reasoning
network
Deep Learning, Ref Book https://www.youtube.com/watch?v=W3_yaf3HvHU
 Understanding
25-27 Q Learning and 2 https://www.youtube.com/watch?v=sHcO0hzdp0o
Q learning
applications,
 IBS Hyderabad (Academic Year – 2022-23)

Neural
Networks
Case exercise and Python
 Application of
study: Optimizing the
Optimizing Q learning
28 -29 Flows in an E-
Processes  Application of Commerce
AI for solution
Warehouse
Case study: HBS Ref Book
Artificial Intelligence 2
and Machine
 Role of AI in
AI applications Learning Revolution
30-31 entertainment
in business in Finance: Cogent
business
Labs and the Google
Cloud Platform (9-
218-080)
32 TEST
Review of  Get a revision
33 concepts of all concepts
covered covered

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the class after the scheduled
time. If late, the attendance for that session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the course plan as the faculty
directs.
c. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is based on active
participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below. Absence from these evaluations
will mean non awarding of marks in that particular component
e. Wherever applicable, group assignments require each student to contribute to the group effort. This enhances group effectiveness and leads to greater
appreciation of working in groups.
f. Formal dressing is suggested for all students. Do not roam in the academic area/ attend classes in chappals / shorts / informal t shirts
g. Students are expected to show high regard and appreciation for in class discipline and desist from using mobile phones. This disturbs the class ambience
and unnecessarily diverts attention of other students as well as the faculty member.
 IBS Hyderabad (Academic Year – 2022-23)

h. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek explanations and get
mentored if needed.
i. Attendance is compulsory in all sessions. However refer to guidelines in your academic handbook for exceptions.

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following schedules have been drawn. Students are expected to go through the dates / sessions
mentioned and prepare accordingly.

Component Component Number Expected slot / due date Marks declaration by Weightage
Class Participation 1 Session 33 After Session 33 10
Test 1 Session 12 Session 13 20
Test 2 Session 22 Session 23 20
Test 3 Session 32 Session 33 10
End exam At the end of the semester 40
Total 100

***************end of Artificial Intelligence course handout*****************

 IBS Hyderabad (Academic Year – 2022-23)

Program : MBA
Course Code : SLIT 610
Course Title : Business Analysis Semester: III
Faculty Name : Dr Ved Prakash Gulati 86396 16158 Room No: E0012
Research Scholar : Vaidik Bhatt 9505505355
Consultation Hours (Day/time) :
Mobile No: 8639616158 Email: vpgulati@ibsindia.org

Course Description:

How can a student make a significant difference in an organization? One way is to be part of a
project that improves the company's performance or launches it in a new direction. The business
analyst (BA) plays a key role in the development and execution of company projects. Maybe it's a
new product launch or a change to a more efficient software package. The BA is responsible for
gathering input, analyzing the needs of the project, documenting the criteria to be met, sharing
information among project team members and presenting findings to company executives.
This course will provide a solid foundation for a career in business analysis. The course explores the
strategy, phases, components and process a BA uses to develop a project. From conducting an
enterprise analysis to assessing the solution's implementation, the students will learn the basics of
how to manage the process and determine the appropriate parties to be involved.
The course looks at project requirements (the needs that must be fulfilled to complete the initiative),
how to develop a communications plan, distributing work responsibilities, creating a business model
and more. The course finishes with a discussion about tasks that the BA encounters when the
solution is put into place.

Course Objectives:

At the end of the Course, the students are expected to:

 Define, relate, and describe the importance of Business Analysis
 Identify, list, and interpret the client requirements to execute any project
 Distinguish, compare, and contrast different Business Analysis techniques for multiple
business problem situations.

Learning Outcomes:

 Identify and discuss the significance of Business Analysis and various Business Analysis
Techniques.
 Classify, describe, and experiment with the different knowledge areas and techniques used in
Business Analysis
 Evaluate and analyze the challenges in current trends of managing business processes for
Information Systems and Software development.
 Use business analyses techniques to generate, contrast, and choose optimal alternative
solution for a business problem.

Recommended Text Book:

 IBS Hyderabad (Academic Year – 2022-23)
 The Business Analyst's Handbook, by Howard Podeswa, PHI Course Technology, Cengage
Learning, New Delhi, 2009.

Suggested reference books:

 A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) Version 2.0,
by Kevin Brennan, International Institute of Business Analysis, 2009.
 Business Analysis – Visualizing Business Processes and Effective Software Solutions, by
Pradeep Hari Pendse – PHI Learning
 UML For The IT Business Analyst, by Howard Podeswa, Course technology, Cengage
learning
 Business Analysis Techniques: 72 Essential Tools for success, by James Cadle, Debra
Paul, Turner, BISL publication, UK.
 Seven Steps to Mastering Business Analysis, by Barbara A. Carkenor, J.ROSS Publishing,
USA.
 Business Analysis, by Pradeep Hari Pendse, PHI publications.
 Business Analysis, by Debra Paul, Donald Yeates, James Cadle, BCS Publication, UK.
 The Basics of Process Mapping, 2nd Edition, by Robert Damelio, CRC press.
 Getting It Right: Business Requirement Analysis, by Kathleen B. Hass, Don Wessels and
Kevin Brennan, Management concepts
 The Software Requirements Memory Jogger: A Pocket Guide to Help Software And
Business, Teams Develop And Manage Requirements (Memory Jogger) GOAL, QPC, USA

Course Outline
Sessi
Case /Reading article/ Chapter
on Topic Learning Outcomes
Lecture / Activity s
No.
Understanding the value and 1 of
Introduction to the Text
contribution of the Business
course, Business Book
Analyst.
Analyst -Who, What, (TB)
1-2 Why? Skills of Business Introductory lecture
Understanding in brief about
Analyst. Careers in BA. 1of Ref.
Key Areas, and stack holders
Business Analysis Book 1
involved in Business Analysis
Framework. (RB)
process.
What is Requirement?
Business Requirements
Vs System
Requirements. Types of Rack and Pinion
Requirements, Understanding about the Software Solutions 1of RB
3-4
Characteristics of requirements and its types. System Development- 1
Requirements. How to ICMR
Represent
Requirements. Rules to
write Good
 IBS Hyderabad (Academic Year – 2022-23)
Requirements

Business Analysis
Planning – Planning
BA, Conduct
Understanding the tasks
Stakeholder Analysis,
associated with the planning 2 of RB
5-6 Plan BA Activities, None
and monitoring of business 1
communications,
analysis activities
requirements
management, BA
performance
Strategy analysis -
External Business
F-Secure Corporation:
Environment, Internal
Understanding the tools and Software as a Service
Capability, 1 of RB
7-9 techniques used for business (SaaS) in the Security
Organizational 4
strategy Analysis Solutions - HBS-
Modeling, Business
809099-PDF-ENG
Process Analysis,
Managing the change
TEST-1
10 TEST-1 Sessions 1 to 9 Chapters – 1 of TB, 1 and 2 of
RB-1, 1 of RB-4
Planning for the
meeting, Review
Meeting, Meeting
Objective: (Identify
opportunity &
Challenges, Identify
stakeholders & Interest, Understanding how to plan
identify impact on for meeting, how to conduct The Apple way of
11-13 Business services & review meeting, preparing conducting Meetings - 2 of TB
processes, Analyze risk, according to the objective of ICMR
Requirement the meeting
management set up &
Planning, Defining
workflow for end-end
Business processes,
Describes users, identify
user tasks).
 IBS Hyderabad (Academic Year – 2022-23)
Understanding some of the
Brainstorming, Business
BA Techniques and where to
Rules Analysis, Data 4 – 6 of
use it.
Dictionary and TB
14-16 Class Exercises
Glossary, Data Flow 9 of RB
Understanding about DFD,
Diagrams, Data 1
Data modeling and some data
Modeling
base concepts
Business need, gap
Understanding about
analysis, set up business
Enterprise Analysis.
case, develop
solution(s), Analysis of
Understanding how to 5 & 7 of
17-19 proposed solution, None
evaluate the proposed RB 1
identify transition
solution, assessing vendors,
requirements, assess
implementing and follow up
transition gaps, evaluate
solution.
solution performance
Requirement– solution
scope, requirements
traceability, reusable
Understanding the solution
components,
scope and about the
requirements 4 & 6 of
20-21 requirements, mapping the None
articulation and RB 1
requirements with the solution
approval, requirements
scope
prioritization,
verification and
validation
TEST-2
22 TEST-2 Sessions 11 to 21
Chapters – 2 of TB, 4-7, 9 of RB1
Decision Analysis,
Document Analysis,
Estimation, Focus
Groups, Functional
Decomposition,
Interface Analysis,
Deaconess-Glover
Interviews, Lessons
Hospital – HBS – 9-
Learned Process, Understanding different BA
23- 601-022 9 of
Metrics and Key Techniques and when, where
25 Freemark Abbey RB1
Performance Indicators, and how to use it
Winery – HBS – 9-181-
Observation,
027
Organization Modeling,
Problem Tracking,
Process Modeling,
Prototyping,
Requirements
Workshops, Root Cause
 IBS Hyderabad (Academic Year – 2022-23)
Analysis.

Scenarios and Use Enterprise Risk

Cases, Scope Modeling, Management at Hydro
Structured One (A) - 109001-PDF-
Understanding different BA
Walkthrough, ENG
26-27 Techniques and when, where
Survey/Questionnaire, How Venture Capitalists
and how to use it.
SWOT Analysis, Evaluate Potential
Vendor Assessment. Venture Opportunities –
Risk analysis, HBS – 9 -805-019 9 of
Cigna Corporation Inc. RB1
– Managing and
Business Process Institutionalizing
Understanding the relation
Reengineering and its Business
28 between BPR and Business
relation with Business Reengineering – HBS-
Analysis
Analysis 9-195-097
Talismark – HBS- 9-
211-097

Understanding the challenges

Business Analysis
faced of business analyst in Cisco Systems Inc.-
29 issues in ERP
BPI and how to deal with HBS– 9-699-022
implementation
those challenges.

Understanding how to
Software Estimation estimate the cost for
30-31 models – COCOMO II, completing a software project Class Exercise
Function Point Analysis using metrics FPA and
COCOMO II
CMM versus Agile:
CMMI & Agile in the Methodology Wars in
Understanding the difference
32 context of Business Software
between CMMI and Agile
Analysis Development - HBS
607084-
TEST-3 / PROJECT TEST-3
33 Sessions 23 to 32
Evaluation Chapters – 9 of RB1

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers
will not be permitted to join the class after the scheduled time. If late, the attendance for that
session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to
read the chapter indicated in the course plan as the faculty directs.
 IBS Hyderabad (Academic Year – 2022-23)
c. In the class discussion student is expected to participate actively and contribute to individual
and group learning. Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines
given in the section below. Absence from these evaluations will mean non awarding of marks
in that particular component
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the
faculty and clarify doubts if any, seek explanations and get mentored if needed.

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following evaluation schedule has been
drawn. Students are expected to go through the dates / sessions mentioned and prepare
accordingly.

Component Component Expected slot / Marks Weightage

Number due date declaration by
Class Participation 4 Session 33 After Session 10
33
Test I 1 Session 10 Session 11 20
Test II 2 Session 22 Session 23 20
Test III / Project 3 Session 33 After Session 10
Viva—Voce AOL 33
Cycle-III (LG-Critical
Thinking)
End exam At the end of end of the 40
the semester semester
Total 100

Prof Gulati – has more than 30 years’ experience as a) Faculty -- IIM Calcutta , Institute of
Rural Management Anand ( IRMA) , National Institute of Bank Management Pune (NIBM) b)
Director Institute for Development and Research in Banking Technology (IDRBT) and Vice
President Tata Consultancy Services (TCS). .
MSc Mathematics from IITDelhi, one year Post Graduate Diploma in CS from IITDelhi and PhD
from IITKanpur.
There are 5 books, 90 research papers in journals, 35 general research papers and over 35
technical and consulting reports to his credit. He was a member of several nationally
important committees and boards, and has chaired many conferences and seminars. For his
contributions, Dr.Gulati has been awarded with the Fellowship of Computer Society of India.
Currently He is as independent Director on the board of number of Companies and NGOs.

***************End of Business Analysis **************

 IBS Hyderabad (Academic Year – 2022-23)
Course Handout
Program : MBA
Course Code : SLIT 609
Course Title : Business Intelligence & Analytics Semester: III/IV
Faculty Name : Dr Anusha Sreeram Room No: E004
Consultation Hours (Day/time) :
Mobile No: 9912622388 Email: anushasreeram@ibsindia.org

Course Description:

This course is designed to provide broad foundation to the students with Analytics handling data of both quantitative and qualitative for exploratory,
predictive and fact based management decisions. The course provides various directed and undirected data mining techniques for extracting data from
huge data warehouses. This course will enable the students to work on huge and live data so that they can actively participate through live projects.

Course Objectives:

This course gives an introduction to the field of business analytics, which extensively use data, statistical and quantitative analysis, exploratory and
predictive models, and fact-based management to take decisions and actions. It includes meaning and use of various business modeling techniques like
Predictive, Clustering and Association techniques. Text and web mining methods are also discussed along with the application of data mining
techniques to business decision making situations. In addition to working with software, students actively participate in the delivery of this course
through case and project presentations.

The course will be covered using R, SPSS and SAS

Expected Learning Outcomes:

At the end of the course, the student is expected to

 Demonstrate foundational knowledge of theoretical concepts of the functional areas of business management
 Demonstrate knowledge of practical application of concepts in the field of management and business administration
 Think through a problem and generate a set of alternatives
 Exhibit critical thinking skills by evaluating and selecting feasible alternatives
 IBS Hyderabad (Academic Year – 2022-23)
 Apply information technology and use the information to support business processes
 Exhibit the ability to integrate information across functional areas of business
 Demonstrate ability to provide creative and innovative solutions to real world complex business and social problems
 Getting knowledge on handling data using R, Tableau, Python, Power BI, SPSS and SAS
Recommended Text Book:

 R. Sharda, E. Turban, D.Delen, and D. King, “Business Intelligence, Analytics, and Data Science: A Managerial Perspective”, Pearson Prentice
Hall, 2019, 4th Edition.

Suggested reference books:

 Data Mining For Business Analytics- Concepts, Techniques and Applications in R by Shmueli, Bruce, Yahav, Patel, Lichtendahl Jr. Wiley, An
Indian Adaptation
 Data Mining Techniques For Marketing, Sales and Customer Relationship Management, Gordon S. Linoff and Micheal J A Berry, Wiley Third
Edition
 E. Turban, J. E. Aronson, T. Liang and R. Sharda, “Decision Support and Business Intelligence Systems”, Pearson Prentice Hall, 2010, 8th
Edition (Chapter 6).

Course Outline
Sessi Case /Reading NPTEL/Swayam Tech Tools
Chap
on Topic Learning Outcomes article/ Lecture Links
ters
No. / Activity
https://www.youtube.c
om/watch?v=ykZ-
Introduction to Business To bridge the gap _UGcYWg&list=PLLs
Analytics between traditional 1 pfyoOYoQcI6Nno3gP
1-2
Introduction to Data statistics, and data kq0h5YSe81hsc
mining mining
https://www.youtube.c
om/watch?v=NSxEioh
 IBS Hyderabad (Academic Year – 2022-23)
AH5o&list=PLLspfyo
OYoQcI6Nno3gPkq0h
5YSe81hsc&index=2

https://www.youtube.c
om/watch?v=wZQM_9
vhulg&list=PLLspfyo
OYoQcI6Nno3gPkq0h
5YSe81hsc&index=3

Data Mining Process

To give an
• Data Mining in
understanding of how
Knowledge Discovery in
to translate business
Databases, Data mining
problems into data
3-5 functionalities like 1&3
mining problems
Association Analysis,
• To bring the
Classification and
different styles of data
Prediction, Cluster
mining to one place
Analysis, Outlier Analysis
To understand R, Tableau
Data Exploration and Visualization and Case: Charles
6-8 Data Visualization various graphs and 2
Book Club
charts

Incorporating domain R/SAS

knowledge to remove or
9-10 Dimension Reduction combine categories 4
To detect information
overlap between
 IBS Hyderabad (Academic Year – 2022-23)
variables

Principal component
analysis

11 Test1 Chapters 1,2,3,4.

https://www.youtube.c R /SAS
om/watch?v=z1myWx
R_1xY&list=PLRueFt
KLr0QN7MmQ8pdpQ
erOe_s8vGJG4&index
=21
Hands On
Exercise on the https://www.youtube.c
This enhances om/watch?v=_0EmqA
Data mining classical Dataset
quantitative ability in 97lr8&list=PLRueFtK
Statistical techniques Case:
developing a regression Lr0QN7MmQ8pdpQer
12-16 1) Political 6
model which leads to Oe_s8vGJG4&index=
Linear Regression, Persuasion
forecasting and decision 23
Multiple Regression 2) Taxi
making
Cancella https://www.youtube.c
tions om/watch?v=kfFT4iT
CDjg&list=PLRueFtK
Lr0QN7MmQ8pdpQer
Oe_s8vGJG4&index=
24
 IBS Hyderabad (Academic Year – 2022-23)
Hands On https://www.youtube.c R /SAS
Exercise on the om/watch?v=p3_xkUp
Dataset vYmk&list=PLRueFtK
Case: Lr0QN7MmQ8pdpQer
To discuss about 1) German Oe_s8vGJG4&index=
Developing model when Credit 25
Logistic Regression
17-19 the dependent variable 2) Takyo 10
is categorical Software
Catalogu
e
3) Predictin
g
Attrition
To understand to R
classify or predict a new
20-22 K Nearest Neigbors 7
record based on the
similar records

Project Interim
23
presentations

To understand the https://www.youtube.c R

consumer behavior by om/watch?v=N_whCV
Market Basket Analysis
these association rules Hands On tfL9M&list=PLLspfyo
and Association Rules
24-26 and Market Basket Exercise on the 14 OYoQcI6Nno3gPkq0h
Defining and building
Analysis Dataset 5YSe81hsc&index=4
Association, rules
Helps in analyzing item
– level detail and helps https://www.youtube.c
 IBS Hyderabad (Academic Year – 2022-23)
in understanding the om/watch?v=hEQkqp
relationships between mtx-
items that are in the Y&list=PLLspfyoOYo
basket of goods of a QcI6Nno3gPkq0h5YS
consumer e81hsc&index=5

https://www.youtube.c
om/watch?v=QHLDpl
WyDGM&list=PLLspf
yoOYoQcI6Nno3gPkq
0h5YSe81hsc&index=
6
https://www.youtube.c
om/watch?v=_Z5tZuV
skaQ&list=PLRueFtK
Lr0QN7MmQ8pdpQer
Oe_s8vGJG4&index=
38

https://www.youtube.c
om/watch?v=YZZfy8
Y37_A&list=PLRueFt
KLr0QN7MmQ8pdpQ
erOe_s8vGJG4&index
=39
 IBS Hyderabad (Academic Year – 2022-23)
https://www.youtube.c R
om/watch?v=4l4_BRE
P6ZI&list=PLLspfyoO
YoQcI6Nno3gPkq0h5
YSe81hsc&index=8

https://www.youtube.c
om/watch?v=ZRZHwn
-
X10A&list=PLLspfyo
OYoQcI6Nno3gPkq0h
To understand and
5YSe81hsc&index=9
Decision Trees discuss applying Hands On
27-28 Classification. decision trees for a Exercise on the 9
https://www.youtube.c
Classification by Decision business problem in Dataset
om/watch?v=bvWDe0
Tree Induction decision making
z45-
E&list=PLLspfyoOYo
QcI6Nno3gPkq0h5YS
e81hsc&index=10

https://www.youtube.c
om/watch?v=6P7ceHF
uG-
o&list=PLLspfyoOYo
QcI6Nno3gPkq0h5YS
e81hsc&index=11
 IBS Hyderabad (Academic Year – 2022-23)
https://www.youtube.c R
om/watch?v=ssvdhOM
zO_A&list=PLRueFtK
Lr0QN7MmQ8pdpQer
Oe_s8vGJG4&index=
35
Artificial Neural
to develop model that
Networks https://www.youtube.c
29-30 helps in decision 11
Neuron, concepts training om/watch?v=WNPh1B
making
neural networks -
XtDE&list=PLRueFtK
Lr0QN7MmQ8pdpQer
Oe_s8vGJG4&index=
36

31-33 Project Evaluation Sessions 31-33

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the class after the
scheduled time. If late, the attendance for that session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the course plan as the
faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is based on active
participation.
 IBS Hyderabad (Academic Year – 2022-23)
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below. Absence from these
evaluations will mean non awarding of marks in that particular component
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek explanations and
get mentored if needed.

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn. Students are expected to go through the
dates / sessions mentioned and prepare accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by
Class Participation 1 10
Test I 2 15
Project Interim report 3 10
and Presentation
Project report 4 25
End exam At the end of 40
the semester
Total 100

Electronic and Web resources: Swayam Videos, Syndicated Databases

*************End of BIA *****************

 IBS Hyderabad (Academic Year – 2022-23)

Course Handout
Program : MBA
Course Code : SLM606
Course Title : Supply Chain Management Semester: III
Faculty Name : Room No:
Consultation Hours (Day/time) :
Mobile No: Email:

Course Description:

A supply chain comprises of several parties involved in fulfilling the requests of a customer. The coordinated & integrated
management of this complex network is a key to achieve the competitive advantage by the firms in today’s competitive environment.
This course is aimed at introducing several topics to the students which can help them to understand that superior supply chain
management could become an opportunity for development and sustenance of competitive advantage for the firm whereas degraded
supply chain management could become a challenge and damage the overall health and performance of the firm. In this course, using
a strategic framework, students would develop an understanding on all the key drivers of supply chain performance i.e., inventory,
facilities, transportation, information, sourcing and pricing. By the end of this course, students would be able to define, and classify
the various issues related to supply chain performance and subsequently classify, implement, demonstrate, differentiate and possibly
critique the various parameters related to the successful performance of supply chains.

Course Objectives:
At the end of the course the students are expected to:
 Discuss the goal of supply chain and interprete the impact of supply chain decisions on the success of a firm.
 Compare, contrast, and differentiate the techniques related to routing and logistics design, inventory management, quality
assurance and to deduce the best possible solutions for the same.
 Identify and classify individual location specific characteristics and to determine using the available facility location techniques,
the optimal location for establishment of a manufacturing or service supply chain.
 Demonstrate through the presentation of individual supply-chain level projects, the clarity in communicating the various
characteristics of multiple supply chains and the operational uniqueness therein.
 Classify and interprete the various techniques related to aggregate planning, demand and capacity forecasting, transportation
and network design and develop documented evidence of optimal solutions.
 IBS Hyderabad (Academic Year – 2022-23)

 Demonstrate the students’ internal orientation in managing the supply chain of a firm, through their understanding and
successful mitigation of critical supply chain issues.

Learning Outcomes:

 Define and list the significance of Logistics and supply chain management.
 Describe how logistics play an important role in redefining value chain excellence of firm.
 Organize and implement analytical & critical understanding,& skills for planning, designing and operation of the supply chain
 Identify, use and interprete the effectiveness of techniques related to aggregate planning, demand and capacity planning,
inventory management, quality assurance, and transportation and network modeling.
 Demonstate analytical skills towards the identification of uniqueness of a supply chain issues therein, and the subsequent
classification of the mitigation strategies.
 Demonstrate leadership skills through the assessment of various developmental and sustenance issues, and how to successfully
design remedial measures for the same.

Recommended Text Book:

 Supply Chain Management: Strategy, Planning and Operation, Sunil Chopra, Peter Meindl and Dharam Vir Kalra, 7 th Edition,
Pearson Education, Delhi, (2019)

Suggested Reference Books:

 Designing and Managing the supply Chain, Simchi Levi, David Simchi Levi, Philip, 3 rd Edition, McGraw Hill International
edition.
 Exploring the Supply Chain theory and Practice, Upendra Kachru, 1st Editon, Excel Books New Delhi.
 IBS Hyderabad (Academic Year – 2022-23)

Course Outline:

Chapter SYAWAM / NPTEL Tech Tools

Session Expected Learning Reading Videos
Topics Cases
No Outcomes s

To understand… Chapter 1 https://youtu.be/Nrl0CtS1m8Y

 What supply chain is all  Case : Supply
about Chain
Introduction  Development of supply Management of
1& 2 to supply chain
Pepsi Co
chain
(ICMR case, code
management
: Oper 102)

 Understanding how to  Bergerac Chapter 2

measure the supply Systems:
chain performance. &3
The Challenge of
Supply chain Backward
performance:
Integration
Achieving
3,4&5 4381-PDF-ENG
strategic fit;
Supply chain
drivers and
 Baskits Inc.
metrics
217001-PDF-ENG

 Triple-A
 IBS Hyderabad (Academic Year – 2022-23)

Supply
Chain (HBR
OnPoint
Enhanced Edition)
8096-PDF-ENG
 Understanding various Chapter 4 https://youtu.be/aQw8gdDGuUw
distribution strategies  The U.S. Home
and its bearing on https://youtu.be/jpV0rtIZM0Q
customer satisfaction in Improvement
terms of cost and timely https://youtu.be/lVI_fYmHgaU
reach of the product to Sector in 2020
the customer
521032-PDF-ENG

Designing  Building an
distribution e-Commerce Brand
6&7
network and
application to at Wayfair
online sales
516028-PDF-ENG

 Wal-Mart

Supply Chain

Practices

(OPER 020)
 IBS Hyderabad (Academic Year – 2022-23)

 Understanding the role Chapter 5 https://youtu.be/i7QXYMkF-yI

of Network design in
Supply Chain,  Webvan: https://youtu.be/aQw8gdDGuUw
 Identify factors Groceries on the
influencing network
design decision Internet
Network  Develop a framework
8&9 500052-PDF-ENG
design in the for making network
supply chain design decisions
 Choosy
 To demonstrate
Optimizing location and 819054-PDF-ENG
capacity allocation
decision.

 To demonstrate
the use of an
Technological anyLogistix PLE
10 applied tool in
Tools
logistics
management

11 Test 1

 Understanding  Speciality Chapters

Demand demand
management Packaging 7&8 https://youtu.be/aOosn1fZidw
forecasting
12, 13
and Aggregate within the supply Corporation
& 14
planning in a chain
supply chain  Kloss Planters
 Understanding
 IBS Hyderabad (Academic Year – 2022-23)

aggregate and Harvesters

planning
strategies within
the supply chain
 Understanding the
importance of sales and
Sales and
15 & 16 operations planning in a
operations
supply chain and Chapter 9
planning
managing supply and
demand.
 Understanding the  Quantum
importance of
coordination in supply corporation: Chapter
chain and their partners.
Supply chain alliance e-supply 10
as a strategic
perspective chain Group
Coordination in HBS Case
 Understanding the
a supply chain
effect of integration in
and Supply SC and its strategic 9-601-099
17 & 18
chain perspective.
integration
 The Bullwhip
effect in Supply
Chains
HBS Case

SMR 029
 IBS Hyderabad (Academic Year – 2022-23)

 Understanding the  Delivery Chapter

Managing concepts related to
inventory management, Strategy at 11
economies of
costs associated with
scale in a inventory, lot sizing, MoonChem
19 & 20
supply chain: discounting,
Cycle optimization in cycle
inventory inventory

 To access The basics of  Sport Chapter https://youtu.be/iyG8r_SXedU

demand and supply and
their relevance in Obermeyer Ltd 12 https://youtu.be/CukrbdvciGo
inventory decision
21 & 23 Managing making HBS case
uncertainty in  To demonstrate review
policy in inventory 9-695-022
a supply
chain: Safety management
inventory

22 Test 2
 IBS Hyderabad (Academic Year – 2022-23)

 Understanding the  The Need for Chapter

importance of product
availability in supply Speed at Winner 13
chain.
Determining  Understanding the levers Apparel
the optimal to improve supply chain
24, 25 profitability
level of
& 26
product
availability

 Understanding the  GlaxoSmithKline:

importance of
outsourcing to the Sourcing Complex Chapter
advantage of supply Professional 15
chain
Sourcing
27 & 28 Services
decision in a
supply chain 414003-PDF-ENG

 Understanding the use  CISCO Chapter

Pricing and of latest technologies in
revenue SC to reduce costs and Implementation of 16
29, 30
management increase Operational
& 31 ERP
in a supply efficiencies in order to
chain increase customer HBS Case
 IBS Hyderabad (Academic Year – 2022-23)

satisfaction 9-699-022

 RFID at the
METRO Group
HBR Case
9606053

 Understanding the  KKR: LeveragingChapter

importance of Sustainability
sustainability in supply 17
Sustainability 112032-PDF-ENG
chain.
32 and the supply
 Understanding the key
chain
metrics for
sustainability.

Test-3/Project
33
Presentation

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the
class after the scheduled time. If late, the attendance for that session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the
course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is
based on active participation.
 IBS Hyderabad (Academic Year – 2022-23)

d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below.
Absence from these evaluations will mean non awarding of marks in that particular component
e. Wherever applicable, group assignments require each student to contribute to the group effort. This enhances group
effectiveness and leads to greater appreciation of working in groups.
f. Formal dressing is suggested for all students. Do not roam in the academic area/ attend classes in chappals / shorts / informal t
shirts
g. Students are expected to show high regard and appreciation for in class discipline and desist from using mobile phones. This
disturbs the class ambience and unnecessarily diverts attention of other students as well as the faculty member.
h. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek
explanations and get mentored if needed.
i. Attendance is compulsory in all sessions. However refer to guidelines in your academic handbook for exceptions.

Evaluation Timelines:

Keeping in line with continuous evaluation at IBS the following schedules have been drawn. Students are expected to go through the
dates / sessions mentioned and prepare accordingly.

Component Component Expected Marks Weightage

Number slot / due declaration
date by
Class Participation 4 Session 33 Session 33 10
Test I 1 Session 11 Session 13 15
Test II 2 Session 22 Session 24 15
Test III 3 Session 33 Session 33 20
(Projects/Presentations/Assignments)
End Term Examination (Evaluated for At the end of 40
AOL Cycle, component of the semester
Conceptual Knowledge & Written
Communication)
Total 100
 IBS Hyderabad (Academic Year: 2022-23)

Course Handout
Program: MBA
Course Code: SLOM 607
Course Title: Project Management Semester: IV
Faculty Name: Dr. Shankha Sengupta (Course Coordinator) Room No: E-005
Consultation time: Friday (4:30 PM – 5:30 PM)
Mobile No: 7331109180 (Calls & WhatsApp) Email: ssgupta@ibsindia.org

Course description:
The course builds on the introduction to the Project Management given in Operations Management Course. The course is interdisciplinary in nature and
of importance to Operations, Finance, Marketing and Human Resource management domain students. The dynamic nature of a project specification,
evolving products technologies, and rising cost of capital are interdisciplinary constraints to finance and operations managers. Projects in today’s world
operate across multiple geographic locations for its resource and delivery point requirements. Successful integration/completion/termination of a
project require skills from domains such as research and development, customer relationship management, quality control, material/services
procurement, training and development, compliance to regulations, and even project financing bodies.
The course is to assist students to interpret clients’ needs for listing project specifications, plan and organize project elements, priorities resource
assignments to project, inspect project progress, judge completion of various project milestones, utilize risk assessment tools, and evaluate its impact on
project’s costs and completion time. The course requires students to form teams and work on a real life / hypothetical project.

Course Objectives:
At the end of the course a student is expected to:
• Define project specification/scopes as per stakeholders’ requirements, compare various feasible project scope solutions, select feasible
alternative/solution, construct a project master plan, project charters, dissect project into work, time, and resource elements.
• Identify and select project management tools and techniques, skills and competencies required for managing a project from conceptualization, to its
execution and delivery. • Recall, choose, and apply relevant frameworks, methodologies, techniques and tools that could help in planning, organizing,
leading, communicating, and controlling processes, material and human resources required for running a project successfully.
• Demonstrate leadership and communication skills for managing time, cost, and specification constrained project and ethical connotations involved.

Learning Outcomes:
● Identify, classify and list work packages involved in a project.
 IBS Hyderabad (Academic Year: 2022-23)

● Able to identify and utilize tracking, loading, levelling, scheduling techniques to complete projects on time within cost and specification limits.

● Communicate and lead an interdisciplinary/interdepartmental project team and ethical resolution of team/stakeholder conflicts.
● Choose and use appropriate tools from Project management and quality control domain for achieving project specification and tracking project
progress over the project life cycle. ● Identify strategies and key success factors for project success and adapt resources and constraints to meet the
project goals and timelines.

Recommended Text Book:

● Project Management for Engineering, Business, and Technology: Principles & Practice, John M. Nicholas & Herman Steyn, 6th Edition, Routledge
(Taylor & Francis Group).

Suggested Reference Book:

 Project management: The managerial process; 6th Ed, Clifford Gray, Eric Larson, Gautam Desai, McGraw Hill.

 MindTap for Contemporary Project Management; Kloppenberg, Anantatmula, Wells, Cengage India Publishing

Course Outline:

Sessio Topic Expected Learning Case Chapter Reading SWAYAM/NPTEL Tech Tools
n No. Outcomes Videos

1 Introducti To Understand… Chap 1, Chap 2 https://www.youtub Breakout Rooms

on to ● What is a Project ● e.com/watch?v=wJ8
Project Need for Project HZ7hqUs8&t=129s
Manageme Management
nt, Project ● Scope/Schedule/R
2 Life Cycle esources Troika Teradyne https://www.youtube. Breakout Rooms
Concept (Requirements/Time/Co Corporation: The com/watch?v=wJ8HZ
The Project st ) Jaguar Project 7hqUs8&t=268s
 IBS Hyderabad (Academic Year: 2022-23)

3 Manageme ● Concept of Project (HBS Case ) Polls

nt System, Life Cycle
4 Methodolo Q&A
gie s &
5 Systems Breakout Rooms
Developme
nt Cycle

6-8 Systems To access… New Product PMBOK (will be https://www.youtube Breakout Rooms
Life Cycle, ● The Systems Development provided), chap 2 .com/watch?v=wJ8H
Systems Approach, Relevance of Imperative Z7hqUs8&t=1456s Polls
the Systems Approach to Chap 3, Chap 4;
Developme 699152-PDF-ENG
Project Management,
nt Cycle, Conception and
Project Definition Phases Grosvenor Park
Conception, ● Project Charter ● (HBS Case)
Project Request for
Definition Proposal
● Project Feasibility
Study
● Needs Definition ●
User
Requirements ,
Functional
Requirements and
System Requirements
● Project Initiation ●
Types of Contracts ●
Proposal
 IBS Hyderabad (Academic Year: 2022-23)

Evaluation
● Project Master
Plan
● Concurrent
Engineering and
Iterative Design-
Testing

9-10 Project To execute… Kashmir Railways Chap 5, Chap 6; https://nptel.ac.in/co Breakout Rooms
Planning The Project Project: urses/105/106/10510
Plan,Scope, SOW Development of a 6149/ Polls
(Statement of construction project
Work), Work OPER107 Q&A
Definition, Project
Organisation and
Responsibilities,
Planning and Warner Bros.
Scheduling Charts, Entertainment
Procurement 615C03-PDF-CHI
Management ● WBS
(Work
Breakdown
Structure) ● Gantt
Charts
● Activity Charts

11- Network diagrams Bamboo House Chapter 7; https://nptel.ac.in/co Breakout Rooms

12 ● CPM India: Effective urses/105/106/10510
● PERT Project 6149/
Management?
(IBS Case
OPM0028)

Project
 IBS Hyderabad (Academic Year: 2022-23)

Management
Manual
697034-PDF-
ENG

13 TEST 1

Sessio Topic Expected Learning Case

n No. Outcomes

14-16 Project To analyze… Chap 8;

Time Cost Project Crashing
Relationships Pillar Stone https://nptel.ac.in/cou
Construction Ltd.: rses/105/106/1051061
Project Evaluation 49/
and Reporting
OPM 0033

17-18 Project ● Resource Scheduling a Chap 7; https://nptel.ac.in/co Breakout Rooms

Scheduling Allocation Time Constrained urses/105/106/10510
● Workload Project by 6149/
● Resource Loading ● Smoothing
Resource Leveling ● Resources
Splitting Demand (ICMR
Activities, Multi- Case)
tasking, Laddering
IBM Retail
Business
Assessment at
Dillard's, Inc.:
Managing
Staffing Levels
to Improve
Conversion
610051-PDF-
ENG
 IBS Hyderabad (Academic Year: 2022-23)

19- Cost To access… Activity-Based Chap 8; https://www.youtube Breakout Rooms

20 Estimating Project Cost System, Management at .com/watch?v=wJ8
& Cost Estimates, Stream International HZ7hqUs8&t=1983s
Budgeting, Estimation techniques,
Life Cycle Concept of Life Cycle 196134-PDF-ENG
Costs Costs, Project Cost
Accounting Systems,
Cost Analysis against
Schedules and
Resources

21-22 Managing To understand…

Risks in Risk Identification, Chap 10;

Projects, Risk Assessment Final Voyage of the
Project ,Risk Challenger:
Appraisal Response Planning, Aftermath
Methods Risk Tracking and 691039-PDF-ENG
Response ● Risk
Likelihood CLF
● Risk Impact CIF ●
Risk Consequence RT,
RC, Calculating
Expected Value
BTE, BCE
● Uncertainty and
Payoff Tables
● Risk Priority
 IBS Hyderabad (Academic Year: 2022-23)

23-24 Project To develop… The Burj Dubai Chapter 9 Breakout Rooms

Quality & Concept of Quality, Project
Safety Processes for Project
Management Quality Process Control at
Management, Polaroid (A)
Techniques for 693047-PDF-ENG
Project Quality
Management Tata Nano - The
People's Car
710420-PDF-ENG

25 TEST 2

26-28 Project To demonstrate… Delhi Metro Rail PMBOK and Ref https://nptel.ac.in/co MS-Project / JIRA
Execution, Execution Phase, Corporation Book Concept urses/105/106/10510
Monitoring Planning for 112013-PDF-ENG Earned Value 6149/
& Control Implementation, Analysis
Internal and External
Leadership Project Chap 11, Chap 12;
and ethical Control, Scope
project Quality Schedule
ideology and Cost
Control, Cost
Accounting Systems
for Project
Control, Work
Packages and Control
Accounts
 IBS Hyderabad (Academic Year: 2022-23)

● Performance
Analysis
● Earned Value
Analysis (PV, EV,
AC, SPI, CPI)
● Forecasting ‘Cost to
Complete’( ETC) and
‘Cost at Completion’
(EAC)
● Effect of
Uncertainty on
Forecast EAC and
Completion Date
● Controlling
Changes

● Leadership and

ethical ideology Breakout Rooms

generation regarding Crisis at Dakota
leading a project not Access Pipeline
just with profit Project
objectives but with Reference no. 718-
sustainability and 0046-1
ethical citizenship

29-30 Project To understand… Merger Integration Chap 13, Chap 14, https://nptel.ac.in/co Breakout Rooms
Organizati Formal Organization at Bank of America: Chap15; urses/105/106/10510
on Structure, The TrustWeb 6149/
Structure Requirements of Project
& Project Organizations,
Integration of subunits 610054-PDF-ENG
Integration
 IBS Hyderabad (Academic Year: 2022-23)

in
Projects, Liaison
Roles, Task Forces
and Teams, Project
Expeditors and
Coordinators.
● Traditional vs
Project
Organizations ●
Selecting an
Organization form for
a Project
● The Matrix
Organization
● Project Office and
PMO
● Integration in
Large Scale Projects
● Impact on Life
Cycle Costs

31 Managing Conflict management Salt Lake Chap 11, 12

Participatio and Team cohesion and Organizing
n, orchestration Committee: 2002
Teamwork Olympic (HBS
& Conflict Case )

32-33 Project Presentations

 IBS Hyderabad (Academic Year: 2022-23)

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the class after the scheduled
time. If late, the attendance for that session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the course plan as the
faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is based on active
participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below. Absence from these
evaluations will mean non-awarding of marks in that particular component
e. Wherever applicable, group assignments require each student to contribute to the group effort. This enhances group effectiveness and leads to greater
appreciation of working in groups.
f. Formal dressing is suggested for all students. Do not roam in the academic area/ attend classes in chappals / shorts / informal t shirts
g. Students are expected to show high regard and appreciation for in class discipline and desist from using mobile phones. This disturbs the class
ambience and unnecessarily diverts attention of other students as well as the faculty member.
h. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek explanations and get
mentored if needed.
i. Attendance is compulsory in all sessions. However refer to guidelines in your academic handbook for exceptions.
 IBS Hyderabad (Academic Year: 2022-23)

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following schedules have been drawn. Students are expected to go through the dates / sessions
mentioned and prepare accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by

Class Participation 4 Session 1-31 Session 33 10

Test 1 Session 13 Session 15 20

Test 2 Session 25 Session 27 20

Test/Project 3 Session 32-33 Session 33 +2 10

(Mapped to days
AOL:
Conceptual
Knowledge/Criti
ca l Thinking/
Communication
Skills/Ethical
Awareness in
Current cycle)

End exam At the end of the semester 40

Total 100
 IBS Hyderabad (Academic Year – 2022-23)

Program : MBA
Course Code : SLOM 601
Course Title : Service Operations Management Semester: IV
Faculty Name : Dr. Shankha Sengupta (Course Coordinator) Room No: E-005
Consultation Hours (Day/time) : Wednesday (4:30 PM – 5:30 PM)
Mobile No: 7331109180 Email: ssgupta@ibsindia.org

Course Description:

The intent of the service operations management course is to provide students with an understanding of the analysis, decision making
and implementation issues of managing the operational aspects of a service. There must be a strategy for providing service, which
matches the target market with the strengths of the Service Company. Furthermore, the operational decision-making must support the
service strategy of the company. Decisions such as location, layout, capacity, inventory, distribution and quality assurance must be in
place. We must effectively address the management of technologies and human resources. Borrowing techniques from the
manufacturing sector can resolve some issues; others are uniquely service oriented and require special consideration. The course will
have a comprehensive and systematic coverage of service operations.
Service firms have unique characteristics that challenge managers. For example, service firms are people-oriented because of the
direct interaction with customers. Customers generally participate in the service process, often with direct and uncensored interactions
with employees and facilities. The resulting variations in demand present a challenge to the operations manager to effectively use the
perishable service capacity. This results because production and consumption occur simultaneously and thus the inability to inventory
services. The intent of the course is to provide students with the concepts and tools necessary to effectively manage a service
operation.

Course Objectives:

At the end of the Course the students are expected to:

• Define and state the underlying processes involved in the creation and delivery of services.
 IBS Hyderabad (Academic Year – 2022-23)

• Identify, define, and discuss the major issues in the service delivery process and the various parameters required to be
examined before and during the service design process.
• Design and execute competitive service strategies.
• Classify, implement, and examine the qualitative and quantitative metrics towards describing various service parameters to
improve the service delivery process.
• Define and quantitatively identify the efficiency frontier in services using Data envelopment Analysis.

Learning Outcomes:

 Identify the nature of the service and design the underlying strategy.
 Implement the concepts related to location, layout, logistics, servicescape, and quality parameters towards optimal managerial
decision making.
 Define, classify, implement and quantitatively demonstrate the success of service operations programs.
 Identify and interprete the usage of yield management to better the utility of service facilities and enhance productivity.

Recommended Text Book:

 Service Management: Operations, Strategy, Information Technology. Sanjeev Bordoloi, James A. Fitzsimmons & Mona J.
Fitzsimmons, McGraw Hill Education (9th Edition)

Suggested Reference Books:

 Service Management and Operations. Cengiz Haksever, Barry Render, Roberta S. Russell & Robert G. Mudrick, Pearson
education.

 Service Operations Management. Richard Metters & Kathryn King – Matters and Madeleine Pullman, Thomson-South
 IBS Hyderabad (Academic Year – 2022-23)

Course Outline

Chapter SWAYAM/NPTEL Videos Tech Tools

Session Expected Readings
Topics Learning Cases
No
Outcomes

1 Role of Understand Introductory 1 https://onlinecourses.nptel.ac.in/noc20_mg

services in stages of Lecture 36/preview
an economic
economy development https://nptel.ac.in/courses/110/104/1101040
65/
Nature of
service
sector

Role of
service
manager
2,3 The Understand Article: 2 https://www.youtube.com/watch?v=0cxRxi
nature of service Liljander, V., & 8MKp8
services classification Strandvik, T.
(1995). The https://nptel.ac.in/courses/110/106/1101060
Identify the nature of 46/
service customer
package relationships in
services. Advances
Understand in services
open view of marketing and
services management, Vol.
4, No. 141, pp. 67-
102.
 IBS Hyderabad (Academic Year – 2022-23)

4,5 Service Classifying Airbnb, Etsy, 3 https://nptel.ac.in/courses/110/104/1101040

strategy the services Uber: Growing 84/
for strategic from One
insights Thousand to One
Million
Understandin Customers
g the 516108-PDF-ENG
competitive
environment Article: Sparks,
of services L. (2013).
Reciprocal Retail
Identification Internationalisati
of on: the Southland
competitive Corporation, Ito-
service Yokado and 7-
strategies Eleven
convenience
stores. The
Internationalizatio
n of Retailing,
Routledge, pp. 63-
102)
6,7,8 Designing Understandin IDEO: Human- 4 https://nptel.ac.in/courses/110/105/1101050
the service g service Centered Service 38/
enterprise blueprinting Design
615022-PDF-ENG
Service
process Designing
designing Transformational
Customer
Identification Experiences
of optimal 617051-PDF-ENG
routes
 IBS Hyderabad (Academic Year – 2022-23)

through Article: Shostack,

vehicle G. L. (1984).
routing – Designing
CW Services That
Algorithm Deliver, Harvard
(constrained Business Review,
and Jan., Vol. 62 No.1,
unconstraine pp. 133-139
d)
9,10 The Understandin The Park Hotels:
supporting g design Revitalizing an
facility layout, Iconic Indian 5
process Brand
flowcharting 314114-PDF-ENG

Identification Jackie Taylor:

of the The Black
parameters Ensemble Theater
of Walk- 319013-PDF-ENG
Through
Audit and Lockwood, A., &
use as a Pyun, K. (2019).
diagnostic How do
tool customers
respond to the
hotel
servicescape?
International
Journal of
Hospitality
Management, 82,
231-241.
 IBS Hyderabad (Academic Year – 2022-23)

Sessions 1 to TEST-1 Chapters:

11 TEST-1
10 1,2,3,4,5
12,13 The Understandin CLSM047: By- 6
service g the service lanes in a Bank
encounter encounter
triad
Article:
Creation of a Andersson-
customer Cederholm, E., &
service Gyimóthy, S.
orientation (2010). The
service triad:
Understandin modelling
g the service dialectic tensions
profit chain in service
encounters. The
Service Industries
Journal, Vol. 30,
No. 2, pp. 265-280.
14,15,16, Service Identification Backstage at 7
17 facility of location Boston Ballet
location consideration 420005-PDF-ENG
s
Araldi, A., &
Determining Fusco, G. (2019).
facility Retail Fabric
location Assessment:
techniques Describing retail
patterns within
Understandin urban
g space. Cities, 85,
competitive 51-62.
clustering
 IBS Hyderabad (Academic Year – 2022-23)

and
saturation
marketing
18,19,20 Service Defining CLSM046: The 8 https://nptel.ac.in/courses/110/105/1101050
quality service 'Customer' as a 38/
quality 'Case'? - Patient
Dignity and
Detailing the Service Quality in
use of a Tertiary
SERVQUAL Hospital
scale
Productivity and
Incorporatin Performance
g quality in Systems: A
the service Comparative
package Analysis of
Northern
Identification Telecom and
of the costs United Parcel
of quality Service
689022-PDF-ENG
Understandin
Article: Berry, L.
g Deming’s
L., Zeithaml, V.
14 point
A., &
program
Parasuraman, A.
(1985). Quality
Assessment
Counts In
through
Services,
Malcolm
Too. Business
Balridge
horizons, 28(3),
Award
44-52.
 IBS Hyderabad (Academic Year – 2022-23)

Article: Yildirim,
K. E., Yildirim,
A., & Ozcan, S.
(2019). Integrated
Usage of the
SERVQUAL and
Quality Function
Deployment
Techniques in the
Assessment of
Public Service
Quality: The Case
of Ardahan
Municipality. Bus
iness and
Economics
Research
Journal, 10(4),
885-901
Sessions 12 TEST-2 Chapters:
21 TEST-2
to 20 4,6,7,8,9
22,23,24, Managing Understandin Delays at Logan 9
25 queues g the Airport
psychology 102011-PDF-ENG
of waiting
Article: Cope III,
Identifying R. F., Cope, R. F.,
essential & Davis, H. E.
features of (2008). Disneys
the queuing Virtual Queues:
system A Strategic
Opportunity To
 IBS Hyderabad (Academic Year – 2022-23)

Assessment Co-Brand
through Services? Journal
M/M/1 and of Business &
M/G/1 Economics
models Research
(JBER), Vol. 6,
No. 10
26,27,28, Managing Understandin Article: Lovelock, 10
29 Capacity g the C. H. (1984).
and strategies for Strategies for
Demand managing Managing
demand Demand in
Capacity-
Determining Constrained
the Service
techniques to Organisations. Th
partition e Service
demand Industries
through off- Journal, Vol. 4 No.
peak 3, pp. 12-30.
methods,
complementa
ry service
development,
reservation
system usage

Identification
of the
strategies for
managing
supply
 IBS Hyderabad (Academic Year – 2022-23)

Understandin
g yield
management
and its
applications

30,31,32 Productivi Identifying Barnes & Noble: 11 OSDEA-GUI

ty and the stages in Managing the E- 0.2 /
quality service-firm Book Revolution DEAFrontier
manageme competitiven 613073-PDF-ENG TM Free
nt ess Version
Dabestani, R.,
Understandin Shahin, A.,
g the Saljoughian, M.,
application & Shirouyehzad,
of Data H. (2016).
Envelopment Importance-
Analysis performance
(DEA) analysis of service
quality
Measuring dimensions for
service the customer
productivity groups segmented
by
DEA. International
Journal of Quality
 IBS Hyderabad (Academic Year – 2022-23)

& Reliability
Management,
33(2), 160-177
33 Project
report /
Class
participati
on

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the
class after the scheduled time. If late, the attendance for that session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the
course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is
based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below.
Absence from these evaluations will mean non awarding of marks in that particular component
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek
explanations and get mentored if needed.
 IBS Hyderabad (Academic Year – 2022-23)

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn. Students are expected to
go through the dates / sessions mentioned and prepare accordingly.

Component Component Expected Marks Weightage

Number slot / due declaration
date by
Class Participation 1 Session Session 33 10
33
Test I 1 Session Session 12 20
11
Test II 2 Session Session 22 20
(Mapped to AOL: Conceptual 21
Knowledge in Current cycle)

Test III 3 Session Session 33 10

(Projects/Presentations/Assignments) 33
End exam At the end 40
of the
semester
Total 100

**************End of Service Operations Management ************

 IBS Hyderabad (Academic Year – 2021-22)
Program : MBA
Course Code : SLOM 601
Course Title : Supply Chain Analytics Semester: IV
Faculty Name : Dr. Anusha Sreeram
Room No:
Consultation Hours (Day/time) :
Mobile No: Email: anushasreeram@ibsindia.org

Course Description

Recent developments in information and communication have led to the rapid increase of data-
driven decision making. Supply chain analytics has become one of the fastest growing business
intelligence application areas. The topics covered in this course include supplier analytics, sales
and operations planning, location analysis and network management, demand-supply matching,
inventory management and sourcing. The primary goal of the course is to familiarize the students
with tactical and strategic issues surrounding the design and operation of supply chains, to
develop supply chain analytical skills for solving real life problems, and to teach students a wide
range of methods and tools -in the areas of predictive, descriptive and prescriptive analytics- to
efficiently manage demand and supply networks.

Course Objectives

Through the completion of this course students are intended to

1) Define supply chains and its management.

2) Define data and analytics in supply chain management
3) Analyze the supply chain performance metrics.
4) Analyze the data relevant to vendor, procurement, sales, production, inventory and make
appropriate decisions in supply chains.
5) Build various supply chain network design models.
6) Determine various statistical tools relevant for decision making in supply chains.

Learning Outcomes (LO)

At the end of the course the students will be able to

1) Understand the nature of supply chains leading to their development and growth.
2) Develop skills necessary for data mining of procurement and vendor data. Analyze the
data and make appropriate sourcing decisions.
3) Identify the key goals and performance drivers of the supply chain. He/she can examine
the key supply chain performance metrics.
4) Develop an understanding on the data relevant to vendor, procurement, sales, production,
inventory and how to make appropriate decisions in supply chains.
 5) Model the supply chain network designs. Use excel solver to solve optimization models
pertaining to location and other network related decisions.
6) Make use of various statistical tools used in supply chain strategy, planning and design.

Reference Books
Author/Publication

1. Jeremy F. Shapiro (2006). Modeling the Supply Chain (Duxbury Thomson), 2nd Edition,
Cengage learning.
2. Chopra S. and Meindl P. (2016). Supply Chain Management: Strategy, Planning and
Operation, 6th Edition, Pearson Education, USA.
3. Feigin G. (2011). Supply Chain Planning and Analytics: The right product to the right
place at the right time, Business Expert Press, New York, USA.

Course Outline:

Sl. Session no. Topic Learning outcomes Swayam links

No

https://www.youtube.com/watch?v
Introduction To understand and get the =9FDKcxea3h8&index=5&t=0s&l
Overview of Supply Chain ist=PLGit8yny_3ANzZMsJJjeuxM
1. 1- 2 Analytics g-S0f0hGcn

To analyze… https://www.youtube.com/watch?v
Performance Metrics =ZiUCB6HDc8&index=8&list=P
Measure of supply chain LGit8yny_3ANzZMsJJjeuxMg-
2. 3-4 performance S0f0hGcn

Key costs and performance

metrics

fundamental issues and trade-

offs

Inventory To demonstrate…
Management
* Deterministic inventory
3. 5-7 models (single & Multi period)
* p model
* q model
* Price-break model
* Inventory systems
* Excel examples

Waiting lines in
supply chain To demonstrate…
4. 8-9 * M/M/1 model
* M/M/c model
 11 Test – 1 covering syllabus from session 1 to session10

Supply chain To understand… https://www.youtube.com/watch?v

network design =01bI1XeMaaw&list=PLGit8yny_
* Modeling supply chain as 3ANzZMsJJjeuxMg-
5. 10,12 network S0f0hGcn&index=23
* Facility location models

Optimization in https://www.youtube.com/watch?v
supply chain To access… =sIrZqL44e6Q&index=27&list=P
LGit8yny_3ANzZMsJJjeuxMg-
6. 13-18 * Linear programming S0f0hGcn
* Integer programming
* Warehousing and
transportation models
* Assignment problem
* Use of solver
* Sensitivity analysis
To analyze…

7. 19-20 Sales and Operations * Aggregate sales planning

Planning

* Material requirement planning

* Excel examples

Test – 2 covering syllabus from

22nd session sessions 11 to 21
8.
Collaboration in To understand…
supply
Chains * IT requirements for effective
21,23 supply chain coordination
* Aligning supply chain for
collaboration
* Measures of supply chain
collaboration
* Use of statistical tools

Forecasting in the platform

Demand Forecasting To analyze… economy : The uber way
9. 24-25 * demand forecasting (ICMR case : OPER 136)
* Simple Exponential Smoothing
Model
 Analytics of overbooking (ICMR
10. 26-27 Simulation Montecarlo Simulation case : OPER 126)
https://www.youtube.com/watch?v
To access… =l9mebE3CGBQ&list=PLGit8yny
Use of statistical _3ANzZMsJJjeuxMg-
11. 28-32 tools in * Simple linear regression S0f0hGcn&index=5
supply chain
planning
Case : Zeon Auto Research Inc.
(L) (CDC Case)
Multiple linear regression
* Data reduction techniques
* Advanced statistical tools

33rd session Test – 3/ Project Submission.

EVALUATION

The students will be evaluated continuously on the basis of the following components across all
the sessions.

Sl. No. Components Weightage session

1 Test-1 15% 11th

2 Test-2 15% 22nd

3 Test-3 20% 30th

4 Class Participation 1 10% 33rd

7 End-Term Exam 40%

************* End of Supply Chain Analytics***********

 Introduction to Block Chain & Machine Learning
Program: MBA Semester: III

Sessions: 33. Credit: 3

Course Description
Block Chain and Machine learning are the buzzwords which have gained a lot of attention and become
very relevant in current industry sectors especially linked to IT based transactions and large size data
processing. Block chain play pivotal role in assuring trust based transactions and has been developing
significantly for in-depth integration of Industry and technology. With the advances in Technology and
market dissemination, block chain mechanism is authorizing the consolidation of the economy and
leading to a greater development across sectors involving Healthcare, Insurance, Pharmaceuticals, etc. It
has tremendous scope for applications in the real world to share a new model for economy and thus
enhance a digital economy for business. Block chains provide revolutionary solutions to Business and
various industries. Data validation, speed of transactions and the security provided by this technology
ensures it’s continuous development and it’s spread in day to day activities. On the other hand Machine
learning concepts are creating ripples in the market with its applications in the field of image processing,
natural language processing, supervised and unsupervised learning and a lot of data analysis driven
processes involving large sets of data. This course tries to amalgamate and offer to students a generic
basic understanding about the concepts and applications of Blockchain and machine learning across
sectors from a business management perspective.

Course Objective
At the end of the course a student is expected to:
 Develop appropriate frameworks, tools and techniques to enhance the proficiency of handling
data digitally and enhance digital data driven decision making.
 Demonstrate knowledge of theoretical concepts of the functional areas of business solutions to
Business and various industries and understand their relevance in a changing business
environment
 Think through a problem creatively and provide revolutionary solution
 The course enables the students to extensively have hands on using digital tools like R and
Python which enables them to enhance their digital competency.
 Applying the knowledge into various domains such as Finance, Banking, Manufacturing,
Insurance, Pharmaceutical and Supply chain etc.

Course Utility:
In view of the various applications of block chains and Machine Learning (ML) and since the businesses
are expected to be influenced by these block chains and ML application, this course will help the
students in understanding the technology and familiarizing with the methods to emphasize value
exchange based digital shared decentralization and machine learning based data processing.
Mode of Delivery:
Conceptual and application based learning with hands on using R and Python

Learning Outcomes:
At the end of the course students will be able to understand and appreciate the concept of
Block chain and machine learning. The students will be able to analyze the components and explain their
applications in the real-world situation. The students will be able to understand the basics and apply the
concepts linked to machine learning and Blockchain across various real-world implementation scenarios
including those of image processing, web analytics and natural language processing. The students will
develop their skills digitally and enhance their digital competency which is necessary in the current
scenario.

Universities offering these courses outside India

Georgia State University, New York University, Princeton and Stanford University

Universities offering these courses in India

IIIT Bangalore, IIIT Hyderabad

Companies which recruit are:

HDFC, ICICI, Infosys, TCS, Accenture, Capgemeni, Tech Mahindra etc.,

Suggested Readings:

Text Book

 Block Chain Technology- Concepts and applications, Kumar Saurabh and Ashutosh Saxena,
Wiley, 2020.

Reference Book:

 Machine learning using python: Manaranjan Pradhan and U Dinesh Kumar, Wiley 2019.
 Handbook of Research on Blockchain Technology by Saravanan Krishnan Valentina Balas
Julie Golden Y. Robinson S. Balaji Raghvendra Kumar, Academic Press, eBook ISBN:
9780128204153, 2020.

Topics to be covered:
Sessions Topic Key Concepts Chapters/Case Learning Tools
Outcomes
1-4 Basics of Concepts, Chapter 1 Understanding
 Block Chain definition, the concept,
characteristics, fundamentals,
consensus, characteristics
distributed ledger and definition of
technologies, block chain
Architecture
5-6 Decentralized Introduction, Chapter 2 Understand the
System Distributed decentralized
decentralized databases
databases, Analyze the
decentralized concepts related
enterprises, to decentralized
Disintermediation enterprises
Understand
decentralization
and
disintermediation
7-9 Hash Introduction, Hash Chapter 3 Understand Hands on using
Functions functions, Hashing, R
Distributed Hash understand the
tables, Hashing in distributed hash
Block Chain Mining tables, hashing ,
hashing in block
chain mining
10 Test 1
11-12 Block Chain Introduction, Chapter 5 Understand the
Components Ethereum, history of Block
ethereum virtual Chain
Machine, clients, components,
key pairs, understand the
addresses, wallets, Ethereum
transactions, Platform, Virtual
development tools machine and key
pairs
Know about
Ethereum
addresses, wallets
and transactions.
13-15 Smart Introduction , Smart Chapter 7 Understand the
Contracts Contracts, Internet concept related to
of things, Utilities smart contracts,
Discuss the
characteristics of
Smart contracts,
Analyze the
utilities of Smart
Grid,
16-17 Block Chain Block Chain in Chapter 10 Able to explore Hand on using
Vertical Insurance, Health the utilization of R
Solutions care, Machine block chain
learning and Block technology in
Chain for health various verticals
care analytics, Understand the
Assets cross intersection
Management, of different
Financial Institution technologies in
Assets, Electronic block chain
Currency, applications.
Manufacturing
18-20 Block Chain Block Chain(BC) and Chapter 11 Appreciate block Hand on Using
and Allied Cloud Computing, chain and its R
Technologies` BC and AI, BC and integration with
IoT, BC and ML other
technologies,
Understand real
life situations
21-22 Block Chain AI & Blockchain in Assorted Understand how Hands on using
in Supply the Manufacturing Material from AI, ML Block chain R
chain Supply Chain, e-sources can be used in
Internet of Things Supply chain
and Blockchain
Technology in
Supply Chain
Management
23-26 Introduction Introduction, Types Assorted Understand the Hands on using
to Machine of Machine Material from Basics of ML and Python based
Learning Learning: e-sources types of learning interface on
Supervised, Google colab
Unsupervised and
Reinforcement
learning.

Applications,
Classification vs
Prediction
Problems, Linear
Regression
Algorithm
(Prediction
Problem), Mean
Square Error, R2
Score,

Introduction to KNN
(K Nearest
 Neighbor), Working
of KNN, Decide the
value of K,
Confusion Matrix,
Accuracy Score
27-30 Introduction What is web Assorted Understand the Hands on using
to Web scraping, Need of Material from basics of Web Python based
Scraping and Web Scraping, Web e-sources Scrapping and interface on
NLP Scraping Basics Natural language Google colab
Natural Language processing
Processing: Indicative Lab:
Introduction, Stages Scraping
in natural language Amazon /
Processing, Flipkart
Application of NLP Website
in Real world Product User
applications Reviews,
Sentiment
analysis using
Natural
Language
Toolkit (NLTK).
31-32 Introduction Introduction to Assorted Understand the Lab: Image
to Image Open CV, Reading Material from basics of Image Processing,
Processing Image. Reading and e-sources processing . Displaying
Converting image Images
to Array,
33 Final Project Report & Presentations

Evaluation Timelines
Keeping in line with continuous evaluation at IBS the following schedules have been drawn.
Students are expected to go through the dates / sessions mentioned and prepare accordingly.

Component Expected slot / due Marks Weightage Syllabus

date declaration by
Class After completion of 10 -
Participation Session 33
Test - 1 (MCQ) Session 11 Session 12 20
Test - 2 Session 21 20
Interim-Project)
Test - 3(Project 32-33 10
-FInal
End exam 40
Total 100