State Bank of India

Central Recruitment & Promotion Department

Corporate Centre, Mumbai
Phone: 022-22820427; Fax: 022-22820411; E-mail: crpd@sbi.co.in

ENGAGEMENT OF SPECIALIST CADRE OFFICERS ON CONTRACT BASIS

ADVERTISEMENT NO: CRPD/SCO/2022-23/21
ONLINE REGISTRATION OF APPLICATION & PAYMENT OF FEES: FROM 28.10.2022 TO 18.11.2022
State Bank of India invites Online application from Indian citizen for engagement for the following posts.
Candidates are requested to apply online through the link given on Bank’s website https://bank.sbi/careers

1. The process of Registration is complete only when fee is deposited with the Bank through online mode on or before the last date for payment of fee.
2. Before applying, candidates are requested to ensure that they fulfil the eligibility criteria for the post as on the date of eligibility.
3. Candidates are required to upload all required documents (brief resume, ID proof, proof of age, education, experience etc.) failing which their candidature will not be considered for shortlisting / interview.
4. Shortlisting will be provisional without verification of documents. Candidature will be subject to verification of all details / documents with the original when a candidate reports for interview (if called).
5. In case a candidate is called for interview and is found not satisfying the eligibility criteria (Proof Age, Educational Qualification and Experience etc.) he / she will neither be allowed to appear for the interview nor be
entitled for reimbursement of any travelling expenses.
6. Candidates are advised to check Bank's website https://bank.sbi/careers regularly for details and updates (including the list of shortlisted / qualified candidates). The Call letter / advice, where required, will be sent by e-mail only
(No hard copy will be sent).
7. In case more than one candidate scores same marks as cut-off marks in the final merit list (common marks at cut-off point), such candidates will be ranked in the merit according to their age in descending order.
8. HARD COPY OF APPLICATION & OTHER DOCUMENTS ARE NOT TO BE SENT TO THIS OFFICE.
9. All revision / corrigenda (if any) will be hosted only on the Bank’s abovementioned websites.

A. DETAILS OF POST / COMPARABLE GRADE/SCALE / NATURE OF ENGAGEMENT / VACANCY / AGE / SELECTION PROCESS / PLACE OF POSTING:

Vacancy Max Age As

Sr Comparable Nature of Selection Place of Posting*
Post GEN / PWD on
No. Grade / Scale Engagement SC ST OBC EWS Total Process (Suggested)
UNRESERVED (VI)# 01.07.2022@
1 Assistant Vice President (Marcomm) MMGS-III -- -- -- -- 2 2 1 35 years Shortlisting,
Interview
2 Senior Executive (Digital Marketing) MMGS-II Contractual -- -- -- -- 1 1 -- 30 Years Mumbai
and CTC
3 Senior Executive (Corporate Communication) MMGS-II -- -- -- - 1 1 -- 30 Years negotiation
(# Vacancy for PWD (VI) is horizontal and these are included in the vacancies of parent category). (*Place of posting is only indicative, selected candidates may be posted anywhere in India at the sole discretion of the Bank.)
(@ For Post Sr. No.1 :- Not above 35 years as on 01.07.2022 i. e. candidates must have been born not earlier than 02.07.1987 (both days inclusive) and, for Post Sr. No.2 and 3 :- Not above 30 years as on 01.07.2022 i. e. candidates must have been born
not earlier than 02.07.1992 (both days inclusive).

ABBREVIATIONS: MMGS – Middle Management Grade Scale. Vacancy Category: SC - Scheduled Castes, ST - Scheduled Tribes, OBC - Other Backward Classes, EWS- Economically Weaker Section, GEN-General / Unreserved, PWD - Person with
Disabilities VI – Visually Impaired.

NOTE:
1. The number of vacancies including reserved vacancies mentioned above are provisional and may vary according to the actual requirement of the Bank.
2. Maximum age indicated is for General category candidates. Relaxation in upper age limit will be available to reserved category candidates as per Government of India Guidelines.
3. In cases where experience in a specific field is required, the relevant experience certificate from employer must contain specifically that the candidate has experience in that specific field as required.
4. Reservation for Person with Disability (PWD) is horizontal within the overall vacancies for the post.
5. PWD candidate should produce a certificate issued by a competent authority as per the Govt of India guidelines.
6. Candidate belonging to reserved category for whom no reservation has been mentioned, are free to apply for vacancies announced for unreserved category, provided they fulfil all the eligibility criteria applicable
to unreserved category.
7. In case where the certificate of Educational Qualification does not specify the marks obtained in absolute percentage terms (i. e. in cases otherwise than in percentage) as well as the field of specialization, the
candidate will have to produce a certificate from the concerned University / Institute / College specifically mentioning the marks converted into percentage equivalent, as well as the specialization acquired.
8. Candidate, if eligible, is free to apply for more than one post.
9. Bank reserves the right to cancel the engagement process entirely at any time.

B. DETAILS OF EDUCATIONAL QUALIFICATION / EXPERIENCE / JOB PROFILE AND KRAS:

Qualifications (As on 01-07-2022) Experience (As on 01-07-2022) Job Profile KRAs

Post : Sr. No.1. Assistant Vice President (Marcomm)

Basic:-Full time MBA / PGDM PGDBM -Minimum 5 years' post qualification 1) Good understanding of consumer 1) Lead front end communication with the product team and provide relevant
(Marketing) or its equivalent with specialisation in experience in the field of marketing insights from across various demographic campaign ideas basis business problem or opportunity.
Marketing from Institutions recognized / approved (excluding sales) in a BFSI sector/ segments and culture nuances of different 2) Make presentations, compile campaign report and analysis for the
by Govt. bodies / AICTE / UGC. Corporates, reputed Media & Advertising / states of India especially with respect to stakeholders in designing and implementing marketing creatives/ campaigns
Minimum marks – 60% in MBA / PGDM / PGDBM Digital Agency. retail banking products. for the bank’s products and services aligned to business objectives.
Courses completed through correspondence / part -Out of 5 years, at least 3 years’ experience 2) Proficiency in crafting compelling / 3) Coordinate with agency partners (creative & digitals etc.) and other related
time will not be eligible. in facilitating designing of creative insightful briefs for developing into vendors to get them to deliver high quality output within defined marketing
Other:- Knowledge of MS Office, Analytical MIS communication in ATL &/or BTL (Including effective and outstanding creative budget and timelines.
Tool on digital platform. Digital). solutions and campaigns. 4) Driving internal communication to increase awareness of new launches and
-Additional Certification in Marketing on different 3)Experience in implementing brand campaigns.
media platforms e. g. Brand & Media / digital etc. product marketing communications 5) Any other work as assigned by Reporting Authority.
would be preferred. across media.
4) Compilation and analysis of campaign
report etc.
5) Excellent interpersonal capabilities.

Post : Sr. No.2. Senior Executive (Digital Marketing)

Basic:-Full time MBA / PGDM / PGDBM a) Minimum 3 years' post qualification 1) Well-versed with digital marketing 1) Implementing digital marketing campaigns for the Bank’s products and
(Marketing) or its equivalent with specialisation in experience in the field of marketing measurement tools and its usage to draw services aligned to business objectives and ensuring distribution across digital
Marketing from Institutions recognized / approved (excluding sales) of financial products in a key insights to optimize the campaign channels.
by Govt. bodies / AICTE / UGC. Financial Institution / Service Industry in performance. 2) Work in close coordination with different stakeholders from various product
Minimum marks – 60% in MBA / PGDM / PGDBM digital platform. 2) Up-to-date knowledge regarding teams to understand business goals and set campaign KPIs in order to
Certification in digital marketing from an Institution b) Out of these 3 years, 2 years’ experience developments in the digital marketing penetrate right target audience in digital media and drive business growth.
of repute. should be in product marketing using digital sphere. 3) Track campaign performance against KPIs for all DM initiatives, to define
Courses completed through correspondence / part media platform, with specific experience in 3) Highly data oriented with good acumen campaign success and identity improvements for future campaigns.
time will not be eligible. search and display, SEO, SEM and for number crunching. 4) Monitor and track strategies at regular interval and propose appropriate
Other:- Knowledge of MS Office, Analytical MIS programmatic. Knowledge of influencer 4) Compilation and analysis of campaign modifications from time-to-time spanning positioning, pricing and promotion etc.
Tools marketing, email, SMS and SMM preferred. report etc. 5) Be actively involved in sharing feedbacks for products and webpage
Additional Certification in Marketing on different c) Atleast one year experience in facilitating 5) Result oriented go-getting attitude. optimizations. Ensure correct up-to-date information and banners are present
media platforms e.g. Brand & Media etc. would be designing of creative communications in ATL 6) Excellent interpersonal capabilities. across all websites and digital portals owned by Bank.
preferred. & / or BTL (In Digital). 6) Any other work as assigned by the Reporting Authority.
d) Experience as mentioned in b) and c)
above can be concurrent.
 Post : Sr. No.3. Senior Executive (Corporate Communication)
Basic:-Full time MBA / PGDM / PGDBM -Minimum 3 years' post qualification 1) Creative mind-set with ability to 1) Support the vertical head in devising and implementing the annual corporate
(Marketing) or its equivalent with specialization in experience in a PR Agency / Service construct PR / marketing stories and communication plan to gain adequate / desired press coverage for the bank
Marketing / Post Graduate Degree in Mass Industry. Out of these 3 years at least 2 articles. and its different products and services.
Communication from institutions recognized / years must be in PR. 2) Knowledge of all operational aspects 2) Liaise with for journalists for new story ideas, coordinate for quotes from key
approved by Govt. bodies / AICTE / UGC. related to managing good rapport with top-level management for media stories.
Minimum marks – 60% in MBA / PGDM / PGDBM media fraternity, offline and online. 3) Track daily news activities across all media and regularly updating media
Courses completed through part time / 3) Excellent interpersonal capabilities with regarding current and upcoming developments.
correspondence will not be eligible. flair for interacting with journalists / bank 4) Any other work as assigned by Reporting Authority.
Other:- Knowledge of MS Office, Analytical MIS officials / across the hierarchy with equal
Tool on digital platforms. composure.
Additional Certification in PR / Corporate 4) Smart worker with ability to anticipate
Communication / Journalism would be preferred. probable situation that may demand
instant smooth resolution.
5) Compilation and analysis of campaign
reports etc.
6) Excellent interpersonal capabilities.

REMARKS: Job profile / KRAs mentioned above are illustrative. Roles / Jobs / KRAs in addition to the above may be assigned by the Bank from time to time, for the above posts.
Candidate, if eligible, is free to apply for more than one post.
C. CTC / REMUNERATION AND CONTRACT PERIOD:

Indicative CTC/ Annual Emoluments (approx.) Contract Period for all Posts:
Post : Sr. No.1. Assistant Vice President (Marcomm) Maximum Rs.25 lakhs CTC per annum Other perks (For all posts ): Original contract for 3 years
Post : Sr. No.2. Senior Executive (Digital Marketing) Maximum Rs.15 lakhs CTC per annum 1) Medical Insurance premium reimbursement for self, spouse and two which may be extended by
Post : Sr. No.3. Senior Executive (Corporate Communication) Maximum Rs.15 lakhs CTC per annum dependent children not exceeding Rs.0.30 lakhs p.a. another 2 years.
(For all posts : Fixed component 80% plus performance linked variable component of 20%). 2) Reimbursement of mobile bill on actual basis.
An increment of 10% p. a. on previous year CTC from 2nd year. 3) Travelling expenses and Halting Allowance on outstation duty as per Bank’s
extant provision.
D. SELECTION PROCESS:
The selection will be based on Shortlisting, Interview and CTC negotiation.
Shortlisting: The Shortlisting Committee constituted by the Bank will decide the shortlisting parameters and thereafter, adequate number of candidates, as decided by the Bank will be shortlisted (subject to availability) and called
for interview. The decision of the Bank to call the candidates for the interview shall be final. No correspondence will be entertained in this regard.
Interview: Interview will carry 100 marks. The qualifying marks in interview will be decided by the Bank. No correspondence will be entertained in this regard. Mere fulfilling minimum qualification and experience will not vest any
right in candidate for being called for interview.
Merit List: Merit list for selection will be prepared in descending order on the basis of scores obtained in interview only. In case more than one candidate score the cut-off marks (common marks at cut-off point), such candidates will
be ranked according to their age in descending order, in the merit.
E. CALL LETTER FOR INTERVIEW:
Intimation/ call letter for interview will be sent by email / will be uploaded on Bank's website. NO HARD COPY WILL BE SENT.
F. HOW TO APPLY: Candidates should have valid email ID which should be kept active till the declaration of result. It will help him / her in getting call letter / Interview advises etc. by email.
GUIDELINES FOR FILLING ONLINE APPLICATION: GUIDELINES FOR PAYMENT OF FEES:
i. Candidates will be required to register themselves online through the link available on SBI i. Application fees and Intimation Charges (Non-refundable) is 750/- ( Seven hundred fifty only) for General/
website https://bank.sbi/careers OR https://www.sbi.co.in/careers and pay the application OBC/ EWS candidates and NIL for SC/ ST/ PWD candidates. No change in category of any candidate is
fee using Internet Banking/ Debit Card/ Credit Card etc. permitted after registration of online application. No correspondence will be entertained in this regard.
ii. Candidates should first scan their latest photograph and signature. Online application will not ii. Fee payment will have to be made online through payment gateway available on the Bank’s Career website.
be registered unless candidate uploads his/her photo and signature as specified on the online iii. After ensuring correctness of the particulars in the application form, candidates are required to pay the fees
registration page (Please refer para G-b-ii. and para G-c.-v. alongwith para G-e.-vi under ‘How through payment gateway integrated with the application. No change/ edit in the application will be allowed
to Upload Documents”). thereafter.
iii. Candidates should fill the application carefully. Once application is filled-in completely, iv. The payment can be made by using Debit Card/ Credit Card/ Internet Banking etc. by providing information as
candidate should submit the same. In the event of candidate not being able to fill the application asked on the screen. Transaction charges for online payment, if any, will be borne by the candidates.
in one go, he can save the information already entered. When the information/ application is v. On successful completion of the transaction, “e-Receipt” and “application form”, bearing the date of
saved, a provisional registration number and password is generated by the system and displayed on submission by the candidate, will be generated which should be printed and retained by the candidate.
the screen. Candidate should note down the registration number and password. They can vi. If the online payment of fee is not successfully completed in first instance, please make fresh attempts to
re-open the saved application using registration number and password and edit the particulars, if make online payment.
needed, but only for three times. Please note that this facility of editing the saved information will vii. There is also a provision to reprint the e-Receipt and Application form containing fee details, at later stage.
be available for three times only. Once the application is filled completely, candidate should
viii. Application Fee once paid will NEITHER be refunded on any account NOR can it be adjusted for any other
submit the same and proceed for online payment of fee.
examination or selection in future.
iv. After registering online, the candidates are advised to take a printout of the system generated
online application forms

G. HOW TO UPLOAD DOCUMENTS:

a. Details of Document to be uploaded: d. Document file type/ size:
i. Detailed Resume (PDF) i. All Documents must be in PDF format.
ii. ID Proof (PDF) ii. Page size of the document to be A4.
iii. Proof of Date of Birth (PDF) iii. Total Size of the file should not be exceeding 500 KB.
iv. Educational Certificates: Relevant Mark-Sheets / Degree Certificate (PDF) iv. In case of Document being scanned, please ensure it is saved as PDF and size not more than 500 KB as PDF. If
v. Experience certificates (PDF) the size of the file is more than 500KB, then adjust the setting of the scanner such as the DPI resolution, number
vi. Others (latest Form-16, current salary slip etc.) of colours etc., during the process of scanning. Please ensure that Documents uploaded are clear and readable.
(In case of multiple certificates are to be uploaded, please scan all in one PDF file up to the
size of 500KB & upload) e. Guidelines for scanning of photograph/ signature/ documents:
i. Set the scanner resolution to a minimum of 200 dots per inch (dpi)
b. Photograph file type/ size: ii. Set Color to True Color
i. Photograph must be a recent passport style colour picture. iii. Crop the image in the scanner to the edge of the photograph / signature, then use the upload editor to crop the
ii. Size of file should be between 20kb–50 kb and Dimensions 200 x 230 pixels. image to the final size (as specified above).
iii. Make sure that the picture is in colour, taken against a light-coloured, preferably white, iv. The photo / signature file should be JPG or JPEG format (i.e. file name should appear as: image01.jpg or
background. image01.jpeg).
iv. Look straight at the camera with a relaxed face v. Image dimensions can be checked by listing the folder / files or moving the mouse over the file image icon.
v. If the picture is taken on a sunny day, have the sun behind you, or place yourself in the shade, vi. Candidates using MS Windows/ MSOffice can easily obtain photo and signature in .jpeg format not exceeding
so that you are not squinting and there are no harsh shadows 50kb & 20kb respectively by using MS Paint or MSOffice Picture Manager. Scanned photograph and signature in
vi. If you have to use flash, ensure there's no "red-eye" any format can be saved in .jpg format by using ‘Save As’ option in the File menu. The file size can be reduced
vii. If you wear glasses make sure that there are no reflections and your eyes can be clearly seen. below 50 kb (photograph) & 20 kb (signature) by using crop and then resize option (Please see point (i) & (ii)
viii. Caps, hats and dark glasses are not acceptable. Religious headwear is allowed but it must not above for the pixel size) in the ‘Image’ menu. Similar options are available in other photo editor softwares also.
cover your face. vii. While filling in the Online Application Form the candidate will be provided with a link to upload his/her photograph
ix. Ensure that the size of the scanned image is not more than 50kb. If the size of the file is more and signature.
than 50 kb, then adjust the settings of the scanner such as the DPI resolution, number of
colours etc., during the process of scanning. f. Procedure for Uploading Document:
i. There will be separate links for uploading each document.
c. Signature file type/ size: ii. Click on the respective link "Upload"
i. The applicant has to sign on white paper with “Black Ink pen”. iii. Browse & select the location where the jpg, jpeg, pdf, doc or docx file has been saved.
ii. The signature must be signed only by the applicant and not by any other person. iv. Select the file by clicking on it and click the 'Upload' button.
iii. The signature will be used to put on the Call Letter and wherever necessary.
v. Click Preview to confirm the document is uploaded and accessible properly before submitting the application. If
iv. If the Applicant’s signature on the answer script, at the time of the examination, does not match
the file size and format are not as prescribed, an error message will be displayed.
the signature on the Call Letter, the applicant will be disqualified.
v. Size of file should be between 10kb - 20kb and Dimensions 140 x 60 pixels. vi. Once uploaded / submitted, the documents uploaded cannot be edited / changed.
After uploading the photograph / signature in the online application form, candidates should check that the
vi. Ensure that the size of the scanned image is not more than 20kb
vii. Signature in CAPITAL LETTERS shall NOT be accepted. images are clear and have been uploaded correctly. In case the photograph or signature is not prominently
visible, the candidate may edit his / her application and re-upload his / her photograph or signature, prior to
submitting the form. If the face in the photograph or signature is unclear the candidate’s application may
be rejected.
 H. GENERAL INFORMATION:
i. Before applying for a post, the applicant should ensure that he / she fulfils the eligibility and other norms mentioned above for that post as on the specified date and that the particulars furnished by him / her
are correct in all respects.
ii. IN CASE IT IS DETECTED AT ANY STAGE OF RECRUITMENT THAT AN APPLICANT DOES NOT FULFIL THE ELIGIBILITY NORMS AND / OR THAT HE / SHE HAS FURNISHED ANY INCORRECT / FALSE
INFORMATION OR HAS SUPPRESSED ANY MATERIAL FACT(S), HIS / HER CANDIDATURE WILL STAND CANCELLED. IF ANY OF THESE SHORTCOMING/S IS / ARE DETECTED EVEN AFTER ENGAGEMENT, HIS /
HER CONTRACTS ARE LIABLE TO BE TERMINATED.
iii. The applicant should ensure that the application is strictly in accordance with the prescribed format and is properly and completely filled in.
iv. Engagement of selected candidate is subject to his / her being declared medically fit as per the requirement of the Bank. Such engagement will also be subject to the service and conduct rules of the Bank for such post in the
Bank, in force at the time of joining the Bank.
v. Candidates are advised to keep their e-mail ID / Mobile phone number alive for receiving communication viz. call letters / Interview date advices etc.
vi. The Bank takes no responsibility for any delay in receipt or loss of any communication.
vii. Candidates belonging to reserved category including, for whom no reservation has been mentioned, are free to apply for vacancies announced for unreserved category provided they fulfill all the eligibility conditions applicable
to unreserved category.
viii. Candidates serving in Govt. / Quasi Govt. offices, Public Sector undertakings including Nationalised Banks and Financial Institutions are advised to submit ‘No Objection Certificate’ from their employer at the time of interview,
failing which their candidature may not be considered and travelling expenses, if any, otherwise admissible, will not be considered for payment.
ix. In case of selection, candidates will be required to produce proper discharge certificate from the employer at the time of taking up the engagement.
x. The applicant shall be liable for civil / criminal consequences in case the information submitted in his / her application are found to be false at a later stage.
xi. Candidates are advised, in their own interest, to apply online well before the closing date and not to wait till the last date to avoid the possibility of disconnection / inability / failure to log on to the website on account of
congestion, heavy load on internet or website jam. SBI does not assume any responsibility for the candidates not being able to submit their applications within the last date on account of aforesaid reasons or for any other
reason beyond the control of SBI.
xii. DECISIONS OF BANK IN ALL MATTERS REGARDING ELIGIBILITY, CONDUCT OF INTERVIEW, OTHER TESTS AND SELECTION WOULD BE FINAL AND BINDING ON ALL CANDIDATES. NO REPRESENTATION OR
CORRESPONDENCE WILL BE ENTERTAINED BY THE BANK IN THIS REGARD
xiii. Where only interview, without any written test, is the mode of recruitment, merely satisfying the eligibility norms does not entitle a candidate to be called for interview. Bank reserves the right to call only the requisite number of
candidates for the interview after preliminary screening / short-listing with reference to candidate’s qualification, suitability, experience etc.
xiv. In case of multiple application for single post, only the last valid (completed) application will be retained and the application fee / intimation charge paid for other registration will stand forfeited. Multiple appearance by a
candidate for a single post in interview will be summarily rejected / candidature cancelled.
xv. Any legal proceedings in respect of any matter of claim or dispute arising out of this advertisement and / or an application in response thereto can be instituted only in Mumbai and Courts / Tribunals / Forums at Mumbai only
shall have sole and exclusive jurisdiction to try any cause / dispute.
xvi. Outstation candidates, who may be called for interview after short-listing, will be reimbursed the cost of travel by train (A/C III Tier - Mail / Express fare only) on production of copy of / original tickets for the shortest route in India
or actual expenses on the basis of actual journey (whichever is less). Local transportation will not be reimbursed. A candidate, if found ineligible for the post, will not be permitted to appear for the interview and will not be
reimbursed any fare.
xvii. At the time of interview, the candidate will be required to provide details regarding criminal case(s) pending against him /her, if any. The Bank may also conduct independent verification, inter alia including
verification of police records etc. The Bank reserves right to deny the engagement depending upon such disclosures and/or independent verification.
xviii. BANK RESERVES THE RIGHT TO CANCEL THE RECRUITMENT PROCESS ENTIRELY AT ANY STAGE.

For any query, please write to us through link “CONTACT US/ Post Your Query” which is available on Bank’s website
(URL - https://bank.sbi/web/careers/post-your-query)

The Bank is not responsible for printing errors, if any

Mumbai, GENERAL MANAGER
Date: 28.10.2022