Motorola Is An Old

Motorola is an old-time established technology and communications company that is known as
the leading provider of wireless communication devices to customers worldwide. It was founded
by the two brothers Paul & Joseph Galvin on September 25, 1928, in Chicago, Illinois, USA.
The name Motorola was developed by Galvin by combining the words "motor" (for a motorcar)
and "ola" (from a Victrola) which was a popular ending for many companies at the time. The
company has been engaged in military communications during the 1940s, and the Nasa Apollo
Moon mission that carried the first word from the moon in 1969. It later introduced the MC68000
hybrid 16/32-bit microprocessor in 1979, which was later used by the first Apple Macintosh, as
well as Atari and Amiga home computers. In 1983, it also developed the world's first commercial
portable phone with an iconic and influential design a flip phone.
One of the biggest failures that Motorola faced is when the Motorola backed Iridium in the global
satellite phone company in his goal to launch space satellites to connect the world with its
wireless phone service. However, after having spent 5 billion dollars, Iridium has gone bankrupt,
and Motorola ended up writing off 2.5 billion dollars on that investment. Since bankruptcy,
creditors from Iridium were seeking 4 billion dollars in damages against Motorola, alleging
breach of contract.
Following the bankruptcy of Iridium, Motorola began a wave of global layoffs. Motorola reduced
their labor to about 68,000 employees to reduce their cost of production by the end of 2004. The
business wanted to concentrate on its primary business activities after failing to complete its
side project, so it introduced the Motorola Razr series. The Razr v3 and became the most
popular clamshell phone after selling almost 120 million copies worldwide.
Soon after, Motorola and Apple collaborated to introduce the Rokr E1, a device that was
compatible with Apple's music store. However, when Apple developed its iPhone in 2007, Apple
discontinued their partnership. Apple’s first iPhone in 2007 transformed the whole phone
industry dynamics and became a revolutionary. It was a tough moment for its competitors and
Motorola suffered the most.
Motorola introduced the Droid, a smartphone designed to compete with the iPhone, in October
2009. Although the Droid sold well at first, it was simply not enough to keep up with the current
generation of smartphones. Competitors such as Samsung and LG were improving their ability
to anticipate consumer needs and they were left behind.
Motorola split into two independent, publicly traded companies on January 4, 2011, namely
Motorola Solutions and Motorola Mobility. Motorola Solutions provided enterprise and
government customers with mission-critical communication products and services. On February
19, 2016, Motorola Solutions completed its investment in Airwave in the United Kingdom.
Airwave or wireless transmission is the largest private operator of a public safety network in the
world. Motorola Solutions also provided cleaning and disinfecting guidelines for radios, body-
worn cameras, and accessories based on the most recent and best radio hygiene technology at
the time. Motorola Mobility, which produced mobile cellular devices and cable video
management equipment, was purchased by Google in 2011 for $12.5 billion. In 2014, The
company was subsequently sold to Lenovo in 2014 for approximately $3 billion.
Motorola is a leading producer of wireless, broadband, automotive communications, and
embedded electronic products. It introduced the concept of mobile phones, flip phones, and
clam phones. Motorola's wireless telephone handset division was a pioneer in cellular
telephones. In addition, Motorola offers complete systems for broadband operators to deliver
interactive digital video, phone, and high-speed data solutions, as well as embedded
semiconductor products for clients in the wireless, networking, and transportation sectors.
Motorola’s Market structure is considered as an oligopoly market for it primarily focuses on
mobile phone products. An oligopoly market structure occurs when few large sellers dominate
an industry. In the United States, there are few mobile manufacturing firms. The major firms
include Nokia, Samsung, Motorola, LG, and Sony Erickson. Due to advancements in
information technology, the need and use of mobile phones have increased tremendously.
There is, therefore, an urgent need for the manufacture of additional mobile phone handsets.
Europe has the largest number of mobile telephone subscribers in the world. Few large firms
that provide the customers with handsets serve the market. These few firms dominate the
market. These firms employ restrictive trade practices to entrants of other firms into the industry
difficult.

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Motorola is an old-time established technology and communications company that is known as

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