BFB1024 Fundamentals of Business and Entrepreneurship

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BFB1024 FUNDAMENTALS OF BUSINESS ENTREPRENEURSHIP

TRIMESTER 1 2021/2022

GROUP REGISTRATION FORM

BFB1024 FUNDAMENTALS OF BUSINESS ENTREPRENEURSHIP


TRIMESTER 1 2021/2022

Business Plan

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BIL TABLE OF CONTENT PAGES
1. Business Overview 4-13
Description of the Business 4-5
Major demographic, economic, social and cultural Factors 5- 6
Major Players 6
Trends in the Industry 6
Government Regulations 7
The Market 7 - 11
Market Segment 7–8
Products & Services 8
Pricing and Distribution 9
Market trends 9 – 10
Implications or risk factors 10 - 11
The Competition 12 - 13
Competitors and type of competition 12
Competitors' Strengths and Weaknesses 12
Competitive advantage

2. Sales and Marketing Plan 13 - 17


Customers 13
Suppliers 14
Advertising & promotion 14 - 16
Pricing & distribution 16 - 17
Customer service policy 17

3. Operating Plan 18 - 22
Business location & requirements / advantages / lease details 18 - 19
Equipment / technology / R&D / environmental aspects 19 - 22

4. Human Resources Plan 23 - 28


Key employees 23 - 26
Policies & procedures 27 - 28

5. Action Plan 29
Action plan & timetable 29

6. Executive Summary 30 - 31
A brief description of the project, the financing required,
and additional information that help explain the business plan

7. Appendix: Financial Plan 32 – 35


The company’s financial performance both historical and
projected (available in the Excel spreadsheet). Includes sales
cost of goods sold expenses income statement balance sheet
cash flow budget financial requirements performance indicators
and personal status.

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1. Business Overview

(Picture 1.0)

COMPANY NAME COLA POLA


ADDRESS Perindustrian Seri Emas, Pernu,
Telok Mas Melaka tengah ,75506
Melaka.
PHONE 012-2997792
FAX 0662017000
EMAIL colapola@gmail.com
INSTAGRAM/ FACEBOOK @colapola.my

Description of the business.

Our company by the name Cola Pola is a company founded by Manjusri and co-
founded by Emily Femandez along with Natasya Imani, Aina Afiqah Syahirah, Lim Li
Hui and Emir Basyir. Our business is a beverage company that sells a non-alcoholic
drink or more famous as colas or sodas’ that is currently based in Malaysia. We have
started operating since the 1 st of March 2022. Cola Pola is a company that focusses
on a healthier version of carbonated drinks specifically for Colas.

Our product mainly uses natural sweeteners like honey and might be adding more
ranges of natural sweeteners in the future such as stevia or maple syrup and is
absolutely caffeine free. It comes with 3 different flavours which are the Original,
Root Beer and 0 Sugar. Other than that, since 2020 the request for drinks to boost
immunity has increased globally and this has also been aspiring us to come out with
the ideas as our main infused ingredient is lemon and it is highly concentrated with
vitamin C and vitamin A. Vitamin C and vitamin A is one best immune system

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boosters of all and in fact, a deficiency in vitamin C and vitamin A may increase your
susceptibility to illness.

Since the pandemic too, people had begun to take care of their micronutrients intake
and we are happy to be in a part of their journey. Other than that, we are also aware
of the rate of diabetic patient in Malaysia and our product promotes a guilt free range
of beverages for this reason too.

Our goal is to produce a line of beverages that could bring people together into a
healthier way of lifestyle and by creating a sustainable business that could benefit
not only humans but also the planet we live in. Our Headquarters is in Telok Mas
and Cola Pola has no physical shop as we only make sales though convenience
store and some selected petrol stations.

Vision and Mission


Vision
To be producing a great line of healthy and sustainable beverages to benefit people
and the planet we live in.
Mission
To be the main beverage being brought to all festivities and be shared among
everyone.
Major demographic, economic, social and cultural factors.
Cola Pola is designed to suit the taste of all range of ages in between 10 to 55 as
it is packed with a good amount of nutrients and with an instant refreshment
wherever and whenever needed. Our product uses 100% recycled plastic and
aluminium which reduces the cost of the price of the raw material. Therefore, our
selling price would be more affordable and less pricey compared to our other
competitors. This would mean that families that come from even lower income
households would be able to afford our product. These drinks are suitable for all
genders too.

Our company mainly focuses on targeting and fulfilling Malaysian and basic
human needs. One of the examples are we created a product to suit the Malaysian
tropical climate which most of the days are usually hot so therefore by consuming
our Cola, Malaysians would get an instant refreshment. Malaysian really enjoys
sweet food and drinks, by producing our Cola line they would get to also fulfil their

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needs to get to consume sugary types of drinks whenever they please. As Malaysia
is a country of diversity, Cola Pola serves a perfect kind of beverages which is
versatile for all religion and cultures based on the ingredients. The ingredients are
gluten free, dairy free and even caffeine free that could even be enjoyed by vegans
and vegetarians and people with hypersensitivity. The ingredients are also suitable
for pregnant woman but with an adequate amount of consumption.

Major Players
Major players that will contribute the most in our business would be the
customers. A business being existed mainly to satisfy the needs and wants of a
customer. To be a successful company, one must understand and meet the criteria
and the expectations of their customers. The second major players of our company
would be our workers, by having a good working surrounding and a great line of
workers we would be always a step closer to success. The next one would be our
competitors, having some competitors would help our company to learn from them in
all forms of business lesson either good or bad.

Trends in the industry


Other than focusing on making the best line of beverages, our company takes It
seriously on environmental sustainability. This is by interacting with the planet to
maintain the natural resources and avoiding jeopardizing the accessibility for future
generation's needs. We are super keen in helping the country to recycle recyclable
resources to the utmost as every year Malaysia loses an estimated RM 476 76
million worth of recyclable resources just because recycling practices have not yet
become a norm. Our company is planning to constantly in a span of every 3 months
to regularly make an environmental campaign through our social media and
collaborating with environmental NGOs in this country to urge Malaysians to also
reuse reduce recycle to nurture our society the importance of taking care and
contributing to a greener planet.

Other than that, in conjunction with the post pandemic and the alarming rate of
diabetic patients in Malaysia, we would like to play a role in contributing to reduce
the rate of diabetic patients in Malaysia that caused by the excessive intake of high
sugar level in drinks and food by producing a good form of healthy and guilt free
carbonated drink.

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Government regulations
The Food Act 1983 ("Act") and its subsidiary laws, the most relevant of which is
the Food Regulations 1985, govern the regulation of food quality and integrity in
Malaysia ("Regulations"). The Act and the Regulations must be followed, except for
any food that is produced, processed, or packaged for export outside of Malaysia.

In addition to promoting and motivating the preparation, processing, distribution,


sale, and consumption of safe, high-quality food, it aims to safeguard the general
public from food-related risks and scams.

Cola Pola has been operating this beverage business alongside with the regulation
above as regulations are very detailed as in what can and cannot be added to foods
and in what amount. This is also to make sure that our consumers get to enjoy our
beverages without any harm other than being satisfied with our products.

THE MARKET
Market Segment
Our market segmentation will be covering the demographic, psychographic, and
geographic segmentation.
Demographic segmentation
As for demographic segmentation, the market is being divided into traits such as
age, gender, ethnicity, income, religion or even the level of education. Here in Cola
Pola, we are wanted to be as inclusive as we could by making a product that suit
most out of all demographic’s segmentation available in Malaysia. Firstly, our drinks
are both suitable for all genders and suitable in between the age 10 to 45. Malaysia
is a country full of diversity and this also means there will be some food restrictions
in some of the diverse beliefs and we have created a product gluten free, dairy free
and currently even caffeinated free unlike our other competitors. As we mentioned in
the overview, our company uses only recycled products for our packaging and this
comes to where the pricing would be lower than the other carbonated drinks in the
market, which comes to a point that all level of income household could afford to buy
these drinks.

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Psychographic segmentation
Coca Pola customers are split into various groups according to their lifestyles,
personalities, and values in psychographic segmentation. Because people from the
same demographic group can have extremely varied psychographic profiles, Coca
Pola created products that would fit everyone’s personality. In the other word, we
could define them by their personality traits, hobbies, life goals and beliefs. Cola Pola
has been fulfilling the needs equally to all kinds of these personalities as it is a part
of fuel to the body.

Geographic segmentation
Cola Pola for now only focuses on all the 14 states in Malaysia, in the future we
would love to expand it throughout the Southeast Asia regions. Cola Pola has a
nationwide distribution network for its products however it focuses more on urban
and suburban areas than rural ones. We also distributed our Colas to convenience
stores and large supermarkets such as 99 Speed Mart, 7Eleven, KK mart, AEON,
Lotus, Mydin and some selected partnered up petrol stations. Also, we are open to
any independent mini markets to order our products in bulks too.

Products and Services


Our main products are Colas with 3 different types which are The Original, Root
Beer and 0 Sugar. All of these have a citrusy taste in them as it is mainly infused
with lemon. These are to fulfil different kinds of taste and we are still in our
experimental phase where there are other planned types and flavours in the making
by our food scientists. Our product for each flavour comes in three sizes the first one
would be the classic 300 ml can, the second one would be a 500 ml sized recycle
the plastic bottle and lastly suitable for sharing and festivities, a 1 litre recycled
plastic bottle.

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Pricing and distribution

a. For pricing, the 3 types of our Cola Pola’s have the same price but quite
different when it comes size. Each size has a difference pricing increased by
RM1. Below is the table 1.1 for the prices.

TYPE The Original Root Beer 0 Sugar


SIZE 300ml 500ml 1 litre 300ml 500ml 1 litre 300ml 500ml 1 litre

PRICE
1.50 2.50 3.50 1.50 2.50 3.50 1.50 2.50 3.50
(RM)

(Table 1.1)

b. Distribution strategy
For the distribution, as we mentioned before our product started selling by
distributing to popular convenience stores and large supermarkets such as 99 Speed
Mart, 7Eleven, Lotus, AEON and some selected petrol stations. We also did some
collaboration with popular celebrities such as a person who has TikTok fame with
highest followers and renowned Instagram influencers to promote our product
through their social platforms, this is being done to start making our product known
countrywide. We also did some promotion to encourage customers to buy our
product by doing a giveaway which is worth of RM 1000 for a minimum spend of
RM10 on any of our products in a same receipt. Lucky winners will be getting the
giveaway and it has significantly made a good impact for our business.

Market trends
Carbonated drinks have been in the beverage industry since 1767 worldwide and
been going successfully in all countries. Consumption has the versatility to be
consumed whenever daily. Trends for the market of a carbonated beverages does
not have any changes annually as the needs of it in Malaysia has been constant.
There are times when our government impose sugar tax on sweet-sweetened
beverages just to combat the rise of obesity back in 2019 but has been claimed by
the experts as less than optimistic than its efficacy.

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As in for these days, prior to the pandemic that lasted more than a year, the needs of
consumption of a good immunity booster have been increasing as to boost our
immunity system level to be stronger and less inclined to catch any kind of flu and
mild sickness. Our product has been promoting the good amount of Vitamin C and
Vitamin A as one of the best immunity boosters as our main ingredients. In
conjunction to the post pandemic market trends, I think Cola Pola is playing a role of
good part in promoting the society to a healthier lifestyle.

Implications of risk factors


Firstly, would be the risk of our product being copied by other parties. One of the
actions taken before releasing our product to the public is by applying to patent Cola
Pola to the Intellectual Property Corporation of Malaysia (MyIPO).

Then, the implications of the risk factors of a beverage industry are people tend to
consume more than what they should and need for their daily calorie intake which
includes even their macronutrients. No matter how healthy a drink company claims
their product to be it does not necessarily mean that it is okay to be consumed more
than what a body needs.

This eventually leads to an implication which has been happening often which is the
high rate of diabetic patient in Malaysia. Our product as being claimed several times
that our sweeteners are 100% natural and non-artificial and packed with great
vitamin C and Vitamin A could help to reduce the rate of these patients if being drank
not too much and eventually will reduce their intake for other high concentrated
sugars carbonated drinks out there.

Below are figure 1.2 and 1.3 showing the rate of diabetic patients in Malaysia

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Figure 1.2 The reading of diabetes patient in Malaysia.

Figure 1.3 The covid-19 mortality statistic in Malaysia.

THE COMPETITION

Competitors and type of competition


There are 2 types of competitors which are direct competitors and indirect
competitors The first type of competitors are the direct competitors such as Kickapoo
Joy Juice, F&N Carbonated Drinks, and Barbican these are the top three most
popular carbonated drinks in Malaysia. Other than that, our most obvious competitor
would be Coca Cola and Fanta. All these brands have a significant number of
supporters, and our business is offering similar products with some better
adjustments. The second one would be indirect competitors which indirectly falls in
the same category of products but does not necessarily sell the same product such
as Red bull and Gatorade.

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The type of competition we are facing are the pricing differences, our product
offerings, cost structure and the distribution network. First off, I will start with the
pricing differences as Coca Cola main starting price is from RM 1.85 while Cola
Pola’s starting price is RM 1.50. It has a major difference in pricing as our product
uses a range of recycled resources as the main material of the cans and bottles.
This also covered our cost structure on how our prices and the material process
related. Other than that, the type of competition that we will face would be the
distribution network. This is because almost all our competitors and us as well
shares the same kind of competition which is through convenience store and petrol
stations. Cola Pola has just begun to distribute through only the convenience store
as it is way easier to market our products.

Competitors' Strengths and Weaknesses


STRENGTH OF COCA COLA WEAKNESS OF COCA COLA
Well known to people as it is a Has caffeine might not be suitable for
worldwide brand people with hypersensitivity.
Strong marketing and advertising Lack of diversification
Customer loyalty Health concerns (high in sugar content)
Strong Product portfolio Negative publicity (According to the
lawsuit, Coca-Cola engaged in
deceptive advertising by paying
academics, doctors, and other experts
to refute independent research on the
harmful consequences of consuming
sugar-sweetened beverages on one's
health.)

Competitive advantage
To provide goods or services that’s better and more affordable than our competitors,
we must have a competitive advantage. The advantages Cola Pola has over our
competitors are through cost structure, product offerings, distribution networks and
customer support. Firstly, as for cost structure, as we mentioned above the cost
structure in making the packaging has significantly reduced compared to a normal
carbonated drinks packaging. This is because, all our materials are made using
recyclable resources and that what makes it cheaper and more sustainable too. Next
as for the product offering, Cola Pola is a brand that promotes a healthy form of cola,
where the main ingredient is lemon which contains a high amount of Vitamin C that

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acts as a good immunity booster for our body. We offer a product that could quench
people’s thirst and help in staying healthy by getting and additional needs of their
daily micronutrients specifically for Vitamin C and Vitamin A.

2. Sales and Marketing Plan

Customer

Cola Pola targets consumers from the age of 10 to 55 years old. Consumers are
based in Malaysia as our services are based in Malaysia only. As this is a startup
business, Cola Pola is focusing the business on Malaysia. In future to come, Cola
Pola will expand its business international in the future. We chose to focus on these
people that are from 10 to 55 years old because this customer group is the biggest
percentage in Malaysia. These consumers are also the main customer group for
other businesses.

As our product is focused on the healthier version of carbohydrate drinks, Cola Pola
does believe that the product would be one of the top choices for consumers. Not
only because it focuses on health, but Cola Pola also focuses on setting affordable
prices for our product. This will attract the consumers to give the product a try.

As for the healthy part, as mentioned before back in the overview we are targeting
customers that wanted and additional boost for their immune system as our product
contains vitamin C from lemon that is one of be best immune boosters of all.

Cola Pola will be conducting customers' preferences research. This research will
focus on identifying potential new beverage flavors and incorporating different
healthy ingredients.

Supplier

There are 3 main suppliers for our company. One of the main suppliers is Thanam
Industry Sdn.Bhd. Thanam Industry is a scrap and recycling specialist in Kuala
Lumpur. Honey Hearts would supply raw honey and Air Products will supply
gasification for Cola Pola’s beverages.

Thanam Industry will be supplying recycled aluminum and plastic bottles to Cola
Pola’s manufacturing. Thanam Industry specializes in scrap and recycling material.
Cola Pola’s product will be packed in raw materials that can be recycled and reused.

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Thanam Industry will provide aluminium sheets, and Cola Pola manufacturing team
will use the sheets to produce our beverage cans.

Honey Hearts supplies raw honey to Cola Pola. It specializes in providing wild jungle
honey for improving our quality way of life. As Cola Pola’s beverage is focused on
healthy ingredients, raw material honey is important to the beverage.

Air Products will supply gasification in Cola Pola’s beverages. As Cola Pola’s
beverage has gas elements in it, Air Products would be a suitable supplier to provide
this service.

Advertising

Advertisement is important to increase sales, and now electronic marketing has been
more popular and effective in increasing our sales. Our strategic marketing is to
advertise through social platform, such as Facebook, and Instagram Ads. Through
these social platforms, our sales could be increased in a shorter time. This is due to
the high usage of users countrywide in social media as the technology is widely used
and super common these days. Other than that, by advertising through the internet’s
search engines pop-up ads and be shared through webs paid ads too.

Other than that, we also advertise through sponsorships and special events too.
Cola Pola sponsored some NGO’s charity events by collaborating with them to feed
the homeless people in Malaysia by sponsoring a huge amount for our drinks. It’s
like shooting two birds with a stone where we get to help the ones in need and be
giving a positive impact towards the society and would attract more customers to
consume our product.

Malaysia, especially in the cities are filled with billboards in promoting and
advertising all kinds of products from clothing, food to even services like insurances
and real estate. Cola Pola has been using outdoor advertising too. One of the
advantages are it’s also a way to a high exposure to the society too. Billboards are
also having a super broad reach which the whole entire city would be witnessing it
and tends to give it a try.

In addition to this, we are also relying on the word-of-mouth from friends and family
as one of our advertising media. Customers plays a major role in promoting our

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products to their cliques and circles as they tend to be the best judges in suggesting
a good product that satisfies their needs.

Promotion

Promotion is a means to attract customers to buy the product. This is because now
customer very shrewd to save their costs. They will compare the price and take the
cheaper one. So, if have the promotion they will calculate and finally take the
cheapest and cost-effective one. Certainly, customer will take the cheapest and good
quantity, if the quantity less and cheaper but can’t run out the product in short-term,
customer also would not choose to buy the product.

Below are the promotion table for all 3 products.

Size of product 300ml 500ml 1L


(3 type product) (3 type of product) (3 type of product)
Price in bulk (RM) 1.5 2.5 3.5
Price in promotion Buy 3 in RM4 Buy 3 in RM7 Buy 3 in RM10
(RM) Buy 5 in RM7 Buy 5 in RM12 Buy 5 in RM17

This is the promotion table for the product. The promotion prices are according to the
size of the product. The promotion price for 300ml cans is 3 cans for price RM4 and
for 5 cans is for price RM 7. If the customer buying in bulk is considered expensive, a
can price is RM1.50, with the promotion price consumer can enjoy the same product
at a cheaper price. So, the final decision is according to the customer's needs.

For a size of 500ml in bottled, the bulk’s price is RM2.50. The promotion to this size
is when you buy three bottle you just need to pay only at RM 7 and if consumer buy
five bottles, they just need to pay RM12. It is worth enough to consumer to purchase
our product.

And the last size, 1L big bottle, a bottle is RM3.50. The promotion price for it is buy
three for RM10 and if you buy 5, you just need to pay RM17 only.

Besides the promotions stated above, our company also holds a lucky draw for the
buyers. The rules are as follow the instruction on the product, we will state the step
on the product. Step 1 is needed to buy our product and snap the picture of the

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receipt and send it to the WhatsApp number, which is stated on back of our product,
the receipt at least exceeds RM1 RM10 in receipt, cannot be separate from other
receipts’ 2 is needed to wait for our staff to process it, customers only need to
patiently, and the result will open on the lottery date, every 15 th month. This lucky
draw is for every month, which consists of fifty prizes, can open out RM5 to RM 100
cash coupon, the total value is RM1000, which can buy our company product only. It
is a giving back to customers for gratefully supporting us.

Pricing for product

The price for the product is after careful consideration. Because our company need
to be profitable, after deducting the raw material cost, labor cost, basic operating fee,
and other cost, after average the price to be set as same with the table below.

Type of Original Root Beer 0 sugar


product
Size of product 300ml 500 1L 300ml 500 1L 300ml 500ml 1L
ml ml
Price of 1.50 2.50 3.5 1.50 2.50 3.50 1.50 2.50 3.50
product 0

We have 3 different flavors of product which is original taste, root beer taste and the
0-sugar taste. And our company pricing them with the same price and same size.
For the 300ml canned size, RM1.50 for a unit. For the 500ml bottled size, RM2.50 for
a unit. Next for the 1L big, bottled size, RM3.50 for a unit.

Distribution

Our main distribution are the local large supermarkets, convenience stores and
some selected petrol stations. Supermarkets examples are AEON, Lotus, and Mydin
while the examples of the convenience stores are 7 Eleven, KK Mart, and 99 Speed
mart.

Besides that, we also collaborated with some renowned Instagram influencers to


promote our product through their social platform. This gave a good impact toward
our distribution and marketing as we get more engagement through their posts and
ads.

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Back then, we also did some promotion and giveaway that was worth RM 1000 for a
minimum spend of RM 10 on any of our products in the same receipt. The chosen
winners were chosen randomly. This campaign lucky dray has given a good impact
as well to our business as people were so encouraged to buy to get a chance to win.

Customer Service Policy

Coca Pola welcomes information and feedback from our customers which will enable
Coca Pola to improve the quality of product provided. Please refer to customer
service for any enquires details below for further information can be used to contact
the customer service department of Coca Pola:

Live Chat and Hotline

Coca Pola provides the live chat and hotline, our customer service department for
any enquires and questions. Customer may contact our customer service
department. For hotline service no charges needed. Live chat is available every day
from 7am to 12am and hotline is available from 8am to 7pm.

Email

Coca Pola also provides email service with our customer service agent will assist
you on any enquires and question for those who is prefer typing email instead of call
service. Our team will reply to you as soon as possible, you will receive a reply within
24 hours.

Sales and Marketing

3.0 Operating plan

Business location & requirements:

a) Location

At the state of Malacca's centre region, we had established our business in a


specific location. We decide to pinpoint our firm in Kawasan Perindustrian
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Taman Seri Emas, Pernu, Telok Mas, close to Merlimau, Melaka. This industrial
property is appropriate for storage, offices, commercial space, etc. Extensive
accessible carpark also was available in this location for both employees and
our corporate clients.
As a result, it is simple for staff can find a space whenever they arrive for
duty, as well as business clients may readily visit our company whenever they
are having certain issues. Our location is well-lit and close to shopping malls,
services, including restaurants. Additionally, these region's amenities include a
great location, cafeteria, hypermarkets, and many others.

Figure 1.4 and 1.5 shows the location of cola pola company.

Advantages:

 Commodities that have been conserved and recycled.


 Technologies, power, especially electrical that are reliable and accessible.
 Very Good in Spotting International Clients.
 The main function is to support the production of goods.
 Intended towards small business as well as moderately enterprises.
 Transmitters have a source of funding, a better industry as well as company
reputation, better revenue, and numerous other benefits.

Lease details:

Our firm would pay RM8,825.00 per month for rent. There’s leasehold for 99-year, so
it will end in 2093.

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We require people that understand how to develop an organisation into a profitable
business, hence we require:

1) The Supervisor

2) Operators

3) Clerk

4) Technicians

So, we really opted to establish our firm in Malacca because it seemed simpler for
recruit skilled individuals there.

Equipment:

Our Firm lays forward this equipment that licensees must utilise to do these tasks.
Workers conducts periodic pretty point examinations so guarantee all processes
were upholding our Firm's requirements over hygiene as well as quality, while test
samples were also frequently collected as well for chemical analysis. Our Company
would give the far more current technologies along with various franchisees, several
of whom make use of cutting-edge computer systems including statistical process
control techniques. Putting trash in cans through a quick loading procedure, every
container as well as the completed beverage get mixed.

Hundreds of cans and bottles were loaded exactly one exact quantity of Coca
Pola per minute while they move thru all an automated manufacturing line. Those
bottles and cans are seamed to create the final can but instead the seal release end
as it progresses down the assembly line. As ensure there are no holes or leaks, both
ends are examined to ensure they are smooth. Every has a unique code that allows
it to be tracked back to the location and time of manufacturing. Goods authenticity is
guaranteed by a date code. Cans and bottles now resemble one's people would see
in stores. Ensuring that quality of its products. Controlled release manufacturing is a
group of procedures used in the output of Coca Pola.

Technology:

Through cutting-edge initiatives like sip & scan, which allows customers to unlock
experiences and rewards including using the smart devices to browse symbols more
on Coca Pola packaging, Coca Pola is utilising digital technology for generate fresh

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purchaser practices. Although everything just was currently throughout everything
their infancy, that must have proven quite beneficial for us and that us and offers
people chance for interact directly know the firm thru a digital journey connected to a
real product.

Coca Pola added its latest version of the first our revolutionary “Coca Pola
Freedom flow distributor” features wirelessly, letting consumers utilizing the
Freestyle smartphone device access wait in line personalised blends, nutrition facts,
and other features when they enter our site.

R&D:

As we research during this pandemic Covid-19 which makes everyone death


scared, everyone literally finding natural medicines to cure the sickness as well to
avoid death while increase their immune system. Consumers also largely determine
soft drinks which is going viral in market.

This is the main reason we made a healthier drink which can boost up the immune
system. Our Coca Pola not only for youngsters, but it is also for older people
because its 100% using natural sweeteners and for older people they can take the
zero sugar. There’s a reason for the caffeine free, it is because to make people
hypersensitivity to enjoy the beverages. Since the pandemic outbreak due to
concerns about their immune system there’s 38 percent of Malaysian consumers
who drink our Cola Pola. This is how demand for our Cola Pola has increased which
is highlighted our every concern of people’s immune system.

Environmental aspect:

Based on our business view plan, we make a good use recycled products in
environment aspect like go green club. Cola Pola is used 100% recycled plastics and
aluminium which can cut cost of raw materials. More than this will interacted with the
nature resources and avoids jeopardizing accessibility for the upcoming generation
needs.

We’re trying hard to improve the balance of bottles that made from recycled
materials. It is because we trying to build or grow up a world without waste. We are

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super keen in helping the country to recycle recyclable resources. As our firm
decides to constantly of 3 months make an environmental campaign.

In our country, everyone has been working with reform check Malaysia and Malaysia
nature society to make raise awareness about waste management issue and marine
debris which drive behavioural change. We proudly say that we are in working with
them. To avoid waste in our country we should start to love our environment and
support “Go Green” which makes everyone’s lives in healthy lifestyle. Below are the
figure 1.6, and 1.7 shows the recycled aluminium sheet taken from thanam to
produced.

Figure 1.6 recycled aluminium sheet taken from thanam to produced.

Figure 1.7 shows recycled aluminium sheet taken from thanam to produced.

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Human Resource Plan

Key Employees

Founder and Chief Executive Officer

 Manjusri

Ms Manjusri has graduated from Multimedia University with a Bachelor of


Business Administration in Human Resource Management. Since graduating, Ms
Manjusri has been a part of the beverage industry for 5 years. She has spent 5 years
in Pepsi company as the Head of Operation. After being in this industry for 5 years,
Ms Manjusri has decided to take a leap of faith in setting up a beverage company in
2022. Ms Manjusri aspires to create a beverage that focuses on a healthier version
of carbonated drinks specifically for Colas’. Ms Manjusri possesses excellent
leadership, management skills and strong strategy planning. Ms Manjusri as Cola

22
Pola’s CEO will be the prime mover behind the company and she will try her best to
put the resources together and make it happen, to support the company.

Co- Founder 1

 Emily Fernandez

Ms Emily graduated from University Putra Malaysia (UPM) with a Bachelor of


Food Science and Technology with Honours. Ms Emily has an experience of 6 years
as being food technologist at Nestle. Ms Emily has worked on products such as Milo,
Nescafe and KitKat. Ms Emily has been known to be experimental with various
ingredients to come out with a new product. She loves to take up new challenges. In
Cola Pola’s, Ms Emily oversees planning and creating new possible beverages idea.
Ms Emily is very meticulous and detailed in her work. Ms Emily will continue as the
Food Technologist and Production Manager in Cola Pola.

Co- Founder 2

 Natasya Imani

Ms Natasya graduated from University Putra Malaysia (UPM) with a Bachelor of


Food Science and Technology. Ms Natasya has been working with Signature Market
for 5 years as a Food Safety Inspector and has also worked on various research
projects on food and beverages. Ms Natasya has resigned from Signature Market.
Ms Natasya will join Cola Pola as the Food Safety Inspector and Quality Manager.
She will be in charge in carrying out inspection protocol of each content that is used
to create the beverage. Ms Natasya is very strict in carrying out inspection of each
ingredient and content of the beverages that has been produced.

Aina Afiqah Syahirah

Ms Aina graduated from Monash University with a Bachelor of Accounting. Ms


Aina has been working as a financial manager at Ernst & Young for 5 years. Ms Aina
is very meticulous with her job responsibilities as she is interested in dealing with
figures. Ms Aina has also overseen overseeing small and big companies' financial
activity. After resigning, Ms Aina joined Cola Pola as the Managerial Accountant. Ms
Aina oversees analysing of profit and cost.

23
Emir Basyir

Mr Emir graduated from Multimedia University with a Bachelor of Business


Administration in Marketing. Mr Emir has been working as a Marketing Specialist at
Grab Malaysia for 6 years. Mr Emir has worked on numerous marketing projects on
Grab. Mr Emir is very creative in coming up with outstanding marketing strategies
and has brought some successful promotional events to life. After spending 6 years
in Grab, Mr Emir decided to move to Cola Pola as the Head of Marketing. Mr Emir
will oversee coming up with new marketing strategies for Cola Pola. He will also take
part in scouting talented talents that will be able to promote Cola Pola as part of the
strategy.

Li Hui

Ms Li Hui graduated from Multimedia University with a Bachelor of Business


Administration in Human Resource Management. Ms Li Hui has been working at
Shopee Malaysia as Human Resource Specialist. Ms Li Hui takes her responsibility
seriously as hiring someone right for the job is crucial to the company. Ms Li Hui
decided to move to Cola Pola to work as Human Resource Manager. She oversees
recruiting new talents and giving the right amount of support to them.

24
Employee 1 / Logistics Supervisor

 Leong Wing Yan

Education Background: Degree in Logistics and Supply Chain Management,


graduated from University Tunku Abdul Rahman (UTAR).

Work Experience: Ms Leong has 4 years of experience in the logistics and supply
chain sector in a multinational company. However, she decided to pursue her career
in a new start-up business which is Cola Pola.

Job Scope: Ms Leong oversees the supply chain in Cola Pola. Ms Leong also will
need make sure everything is efficient and effective throughout the whole logistics
process.

Employee 2 / Graphic Designer

 Chong Zhi Tian

Education Background: Diploma in Graphic Design, graduated from Sunway


University.

Work Experience: Ms Chong joined Cola Pola as a fresh graduate. Even though,
she just graduates, Ms Chong is very skilful and creative in designing logos, and
packaging designs.

Job Scope: Ms Chong is responsible for coming up with new packaging designs
and content creation on social media such as Instagram and TikTok.

25
Policies and Procedures

We, Cola Pola, place a high value on our employees' benefits and compensation of
our employees. For that reason, the Human Resources Department has put together
several benefits and compensation policies to improve the employee's productivity in
carrying out individual and team tasks. The Human Resource Department also aims
to enhance employee's morale and to express an appreciation and
acknowledgement for their dedicated hard work.

26
Decision Making Authority

Future Additions to Management Team

In this current situation, Cola Pola will expand its business soon. By expanding the
business, Cola Pola is expected to expand its management team capacity. Within 3
years, new beverages will be released, and it will be launched in all 14 states
including convenience stores. Consumers would have a variety of choices to choose
from.

Cola Pola is also coming up with new collaborations with local key influencers such
as So I’m Jenn, Maggy Wang, and Cupcake Aisyah. Collaborating with these
talented people will allow Cola Pola to reach out to more consumers as they have a
big presence on social media in social media world.

As of now, Cola Pola has 7 key employees which are our food technologist, food
safety inspector, marketing specialist, managerial accountant and human resources
manager, logistics supervisor. Each of these employees has their own respective
tasks and responsibilities. Cola Pola has been running for 6 months and having 7
key employees are sufficient to run the business. Soon, Cola Pola will increase the
company’s workforce with 4 more employees to help the business run. The 4
employees that the company needs would be someone will oversee the overall
production of the beverage, someone who oversees quality control, someone who
oversee the packaging process, and someone who oversees the distribution of
products to the market.

27
Action Plan
  Gantt Chart - Coca Pola 2021
  Jun July Aug Sep Oct Nov Dec Jan Feb
Business planning                  
Developing business                  
Business plan proposal                  
Budget proposal                  
Risk analysis                  
Presentation                  
Business registration                  
                   
Research                  
Conduct survey                  
Analysis data from
survey                  
Research market                  
                   
Management                  
Hiring employees                  
Training staff                  
Select team                  
Team kick-off meeting                  
Searching & renting
warehouse                  
                   
Operations                  
System construction                  
Installation &
introduction the system                  
Testing & QA                  
Purchasing equipment                  
System maintenance                  
                   
Marketing                  
Developing marketing
idea                  
Plan marketing strategy                  
Marketing budget                  

28
Executive Summary

Objectives / Description of The Project

Our main objectives are to satisfy our customer by providing healthy carbonated
drinks by using natural sweeteners. Our products offering affordable prices
compared to other competitors. We want to expand our business so that people will
know about our product.

The Name and Location of The Business

Our company name is Coca Pola, and our business location is in Kawasan
Perindustrian Taman Seri Emas, Pernu, Telok Mas.

Start-up Financing Project

- Each of us will invest RM150,000 to start the business and which the total is
RM 900,000.00.
- Our planning is to make our product is because many Malaysians have health
problems such as diabetes, we are also aware to reduce the rate of diabetics
in Malaysia. Our product that contains natural sweeteners can help people to
control their sugar level.

The Target Market

- Our target market is customer aged 10 to 55 years because our products


contain vitamin C which can boost the immune system.
- These drinks are suitable for all gender, pregnancy mom and even diabetic
patients
- Everyone that was being affected by Covid 19 pandemic. To increase
immunity.

Our Goals

- To expand our business into big market like Lotus, speedmart and 7-eleven
- Advertising and use media social such as Facebook, Twitter, Instagram to
promote our product and attract more customer to try our products.
- Launching our new flavours for carbonated drinks.
- To grow our business.

29
About Product

Coca Pola is selling carbonated drinks non-alcoholic are a healthier version of


carbonated drinks specifically for colas. We have 3 different flavours which is original
version, root beer and zero sugar with 3 different sizes and price which is 300ml
RM1.50, 500ml RM2.50 and 1 litre RM3.50. Our products available in convenience
store and some selected petrol station. For now, we don’t have any physical store.

Company management team

Our company’s management team is total of 4 people consisting of a logistic


supervisor, graphic designer

30
Appendix: Financial Plan

2021 Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb-
21 21 21 21 21 21 21 21 21 21 21 21
Sales RM RM RM RM RM RM RM RM RM RM RM RM
25,000 25,000 25,500 25,000 30,000 32,000 33,000 37,000 42,000 38,000 40,000 45,000
Total RM RM RM RM RM RM RM RM RM RM RM RM
25,000 25,000 25,500 25,500 30,000 32,000 33,000 37,000 42,000 38,000 40,000 45,000

Direct RM RM RM RM RM RM RM RM RM RM RM RM
Cost of 13,000 12,000 12,000 12,500 13,000 13,000 13,000 13,000 14,000 14,000 17,000 18,000
Sales
Total RM RM RM RM RM RM RM RM RM RM RM RM
13,000 12,000 12,000 12,500 13,000 13,000 13,000 13,000 14,000 14,000 17,000 18,000

2022 Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb-
22 22 22 22 22 22 22 22 22 22 22 22
Sales RM RM RM RM RM RM RM RM RM RM RM RM
42,000 43,000 43,500 54,000 52,000 53,000 55,000 55,500 57,000 56,000 50,000 58,500
Total RM RM RM RM RM RM RM RM RM RM RM RM
42,000 43,000 43,500 54,000 52,000 53,000 55,000 55,500 57,000 56,000 50,000 58,500

Direct RM RM RM RM RM RM RM RM RM RM RM RM
Cost of 18,000 18,000 19,000 19,000 19,000 19,000 20,000 25,500 25,000 25,000 25,500 27,500
Sales
Total RM RM RM RM RM RM RM RM RM RM RM RM
18,000 18,000 19,000 19,000 19,000 19,000 20,000 25,500 25,000 25,000 25,500 27,500
0

2023 Marc- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb-
23 23 23 23 23 23 23 23 23 23 23 23
Sales RM RM RM RM RM RM RM RM RM RM RM RM
70,000 72,000 72,000 74,000 74,500 75,000 77,000 79,000 82,000 85,000 90,000 96,000

Total RM RM RM RM RM RM RM RM RM RM RM RM
70,000 72,000 72,000 74,000 74,500 75,000 77,000 79,000 82,000 85,000 90,000 96,000

Direct RM RM RM RM RM RM RM RM RM RM RM RM
Cost of 28,000 28,000 29,000 29,000 29,000 30,000 30,000 30,000 30,000 32,000 32,500 33,000
Sales
Total RM RM RM RM RM RM RM RM RM RM RM RM
28,000 28,000 29,000 29,000 29,000 30,000 30,000 30,000 30,000 32,000 32,500 33,000

31
Income Statement
2021 2022 2023
Sales 379,000 629,500 946,500
(-) Direct Cost of Sales 164,000 260,500 360,500
Gross Margin 215,000 369,000 586,000
Gross Margin % 56.72% 58.61% 61.91%

Less: Expenditure
Salaries & Wages 80,000 85,000 90,000
Rent Expense 5,000 5,000 5,000
Lease Expense 1,050 1,050 1,050
Marketing Expense 3,000 3,000 3,000
Utility Expense 2,500 2,500 2,500
License and Permit 4,000 4,000 4,000
Depreciation Expense 1,500 1,600 1,900
Insurance 3,000 4,000 4,000
Total Operating Expenses 100,050 106,150 111,450

Operating Income
Tax Incurred (17%) 19,541.50 44,684.50 80,673.50
Net Profit 95,402.50 218,165.50 393,876.50
Net Profit% 25.17 34.64 38.44

32
Balance Sheet
Year 2021 2022 2023
(Historical)
RM RM RM
Current Assets
Cash 150,000 300,000 500,000
Inventory 7,000 15,000 27,000
Bank 255,000 450,000 900,000
Account Receivable 1,000 1,500 3,000
Total Current Assets 413,000 766,500 1,430,000

Non-Current Assets
Office Equipment 5,000 5,050 10,000
(-) Accumulated Depreciation of (900) (910) (2,000)
Office Equipment
Furniture and Fixture 1,100 1,200 3,000
(-) Accumulated Depreciation of (350) (400) (700)
Furniture and Fixture
Total Non-Current Assets 4,850 4,940 10,300
Total Assets 417,850 771,440 1,440,300

Liabilities
Current Liabilities
Account Payable 500 500 1,000

Non-Current Liabilities - - -
Total Liabilities 500 500 1,000

Owner’s Equity
Capital 900,000 900,000 900,000
Retained Earning 500,000 550,000 700,000
Total Owner’s Equity 1,400,000 1,450,000 1,600,000

Total Liabilities and Equity 1,400,500 1,450,500 1,601,000

33
Cash Flow Statement
2021 2022 2023
Operating
Activities
Net Profit Before 114,950 262,850 474,550
Tax
Depreciation 1,500 1,600 1,900
Change in Account 1,000 500 1,500
Receivable
Change in Account (500) (0) (500)
Payable
Change in (7,000) (8,000) (12,000)
Inventory
Net Cash from 109,950 256,950 465,450
Operations

Investing and
Finance
Activities
Purchase of 5,000 5,050 10,000
Equipment
Purchase of 1,100 1,200 3,000
Furniture and
Fixture
Net Cash Used in (6,100) (6,250) (13,000)
Investing and
Finance
Activities

Net change in 103,850 250,700 452,450


cash
Cash at beginning 46,150 49,300 47,550
of period
Cash at end of 150,000 300,000 500,000
period

34
References links
1. https://resourcehub.bakermckenzie.com/en/resources/asia-pacific-food-
law-guide/asia-pacific/malaysia/topics/food-product-and-safety-
regulation
2. https://www.nst.com.my/news/nation/2022/03/778625/can-malaysia-
achieve-40-cent-recycling-rate-2025
3. https://www.yieldify.com/blog/types-of-market-segmentation/
4. https://www.ijbmi.org/papers/Vol(7)4/Version-2/I0704027780.pdf
5. https://kajidata.com/will-soda-tax-combat-the-ever-growing-diabetic-
patients-in-malaysia/

35
Group member’s declaration
(Each group member, including the group leader, must individually fill up and submit this form, in the
student’s own handwriting. This form is to be inserted in the final submission.)

Group member’s name : Manjusri a/p Rivesunter


Student ID : 1211308257
For the purpose of completing this assignment, I have performed the following tasks (please
list):
Respected Madam, I Manjusri a/p Rivesunter, a student of bachelor’s in human
resources management do hereby solemnly of firm declare as under that business
plan of our Cola Pola product report is done by me and my group in guidance of
Madam Nurshamimah.
I have performed as a leader to this group who’ve been separate equal work to each
everyone in group. My part was in (3) operating plan. I’ve investigated every part of
it like searching for location, find out the advantages of the location, the equipment’s
that really needed for our product, the technology that we used, the types of usage in
environmental aspect and last but not the least research and development(R&D).Me
and some of my group mates, helped with some part especially No. 2 as it has some
errors that were needed to be adjusted. 6. As for the presentation part we decided on
to present the Business Model Canvas and I did the 6th part which is the Value
Proposition. Last but not the least I’ve been help to insert the video in presentation
slides which one of my groupmate didn’t do anything on it.
I’m sure that I’ve created the assignment as per university rules and regulations.

I hereby declare that I have assessed the final submission and I take full responsibility
should there be any inaccuracies, incompleteness, omissions, delays, or non-submission.

Group member’s signature :


Group member’s name : Manjusri a/p Rivesunter
Group member’s ID : 1211308257
Date : 21st September 2022.

36
Group member’s declaration

(Each group member, including the group leader, must individually fill up and submit this form, in the
student’s own handwriting. This form is to be inserted in the final submission.)

Group member’s name : Natasya Imani binti Anuar


Student ID :1211310074
For the purpose of completing this assignment, I have performed the following tasks (please
list):

These are the listings of what I did.


1. I did section No 1, for the Business Overview.
2. I also listed down all of the reference from lecture slides in case our group
members have a hard time starting their parts.
3. Me and some of my group mates, helped with some part especially No. 2 as it
has some errors that were needed to be adjusted.
4. I helped the leader with making sections of the presentation parts too.
5. Also did some finalization of the soft copy by stating the number pages and
gather all references.
6. As for the presentation part we decided on to present the Business Model
Canvas and I did the 3rd part which is the customer segments and distribution
channel.

I hereby declare that I have assessed the final submission and I take full responsibility
should there be any inaccuracies, incompleteness, omissions, delays or non-submission.

Group member’s signature : ________________________________


Group member’s name : Natasya Imani binti Anuar
Group member’s ID : 1211310074
Date : 21/09/2022

37
Group member’s declaration
(Each group member, including the group leader, must individually fill up and submit this form, in the
student’s own handwriting. This form is to be inserted in the final submission.)

Group member’s name : Aina Afiqah Syahirah Binti Rosidan


Student ID : 1211308911
For the purpose of completing this assignment, I have performed the following tasks (please
list):
I have prepared the action plan and the executive summary.

I hereby declare that I have assessed the final submission and I take full responsibility
should there be any inaccuracies, incompleteness, omissions, delays or non-submission.
We helped each other a lot for the assignments by correcting some errors together. For the
presentation, I will be presenting the Business Model Canvas part Customer Relationship.

Group member’s signature : ________________________________


Group member’s name : Aina Afiqah Syahirah Binti Rosidan
Group member’s ID : 1211308911
Date : 21/09/2022

38
Group member’s declaration
(Each group member, including the group leader, must individually fill up and submit this form, in the
student’s own handwriting. This form is to be inserted in the final submission.)

Group member’s name : Emily Fernandez


Student ID : 1211307433
For the purpose of completing this assignment, I have performed the following tasks (please
list):

To respected Madam, I, Emily Fernandez, did all of these listings below.

1. I did Section No.4 Human Resources, Policies and Procedures.


2. Me and my groupmates, helped and corrected some of the parts that were
needed to be corrected. We divided each of the parts that need to be
corrected. I corrected Customers and Suppliers in No.2 Sales and Marketing
Plan.
3. I did the presentation slides for Key Partners, Key Suppliers and Roles &
Responsibilities of Key Partners.
4. I presented Key Partners, Key Suppliers and Roles & Responsibilities of Key
Partners.

I hereby declare that I have assessed the final submission and I take full responsibility
should there be any inaccuracies, incompleteness, omissions, delays or non-submission.

Group member’s signature :


Group member’s name : Emily Fernandez
Group member’s ID : 1211307433
Date : 21/09/2022

39
Group member’s declaration
(Each group member, including the group leader, must individually fill up and submit this form, in the
student’s own handwriting. This form is to be inserted in the final submission.)

Group member’s name : ________Lim Li Hui _________


Student ID : ____1211309692___________
For the purpose of completing this assignment, I have performed the following tasks (please
list)

To respected Madam, I , Lim Li Hui, did all of these listing below:


1. I did the Section 2, Sales and Marketing plan, it contains customer, supplier, advertising,
promotion, Pricing& Distribution and Customer service Policy.

I hereby declare that I have assessed the final submission and I take full responsibility
should there be any inaccuracies, incompleteness, omissions, delays or non-submission.

Group member’s signature : ________________________________


Group member’s name : ________________________________
Group member’s ID : ________________________________
Date : ________________________________

40
Group member’s declaration
(Each group member, including the group leader, must individually fill up and submit this form, in the
student’s own handwriting. This form is to be inserted in the final submission.)

Group member’s name : Emir Basyir Bin Md Derick


Student ID : 1211305822
For the purpose of completing this assignment, I have performed the following tasks (please
list):
For this assignment, I have prepared the financial plan. This includes the preparation
of the income statement, balance sheet and cash flow statement as well as the
calculations necessary in order to fit the agenda of our hypothetical
company.___________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

I hereby declare that I have assessed the final submission and I take full responsibility
should there be any inaccuracies, incompleteness, omissions, delays or non-submission.

Group member’s signature:


Group member’s name : Emir Basyir Bin Md Derick
Group member’s ID : 1211305822
Date : 21/09/22

41

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