Summary Nike 4 P

Introduction
 Nike is the largest supplier of athletic apparel and footwear.
 Nike has a series of brand names under its banner including Air
Jordan, Nike Golf, and Nike Pro.
 Nike brand was launched in 1972.

Nike has retail outlets and distributors in more than 170
countries. It has 30,000 employees who operate in the six
continents of the world
 The actual customers of the company are athletes from all around
the world.
 This includes soccer, football, basketball, tennis, track and field,
baseball, golf, hockey, etc.
 The company has been facing a lot of competition from other
companies like. Adidas, Reebok, Fila, Fubu, Wilson
 A company’s marketing mix focuses on products, place,
promotion, and price (the 4Ps).
Nike’s Products (Product Mix)
 They have a variety of following product categories and brands.
1. Footwear
2. Apparel
3. Equipment and accessories
 Shoes are the most popular products from Nike Inc., The company
now offers running shoes, tennis shoes, and shoes for a variety of
other sports, including cricket.
 Nike also sells apparel, such as jerseys, shorts, and related
 Place/Distribution in Nike’s Marketing Mix
 The company sells its sports shoes, apparel, and equipment
through a large number of outlets worldwide,
 These venues are strategically located and easily accessible in

various markets around the world.
 Nike’s marketing strategies also show that customers can purchase

sports shoes, apparel, and equipment through the company’s online
 In addition, the business operates its Niketown retail outlets, where

the company has control over retail sales processes.
 the company has control over the distribution of its
products,especially through its online store and Niketown retail
outlets,
 Nike has limited control over the distribution and sale of its
products at other retail outlets.
Nike Inc.’s Promotion (Promotional Mix)
 This marketing mix element, also known as the marketing

communications mix, involves the tactics that Nike uses to
communicate with its target markets and persuade them to
purchase these products. The company depends on the effective
promotion of its products to maintain a strong brand image. The
following are Nike’s promotional activities in the firm’s marketing
strategies:
1. Advertising
2. Personal selling
3. Direct marketing
4. Sales promotions
5. Public relations
 Nike’s successful advertisements are due to endorsements by high-
profile athletes such as Michael Jordan, Mia Hamm, Roger
Federer, and Tiger Woods.
 This element of the company’s marketing mix also includes

personal selling through sales personnel who persuade target
consumers to buy the company’s sporting goods..
 The company’s direct marketing activities involve promoting its
products through direct communications with colleges, local sports
teams, and other organizations.
 In sales promotions, Nike occasionally provides discounts and
special offers to attract more customers and generate more sales.
 the marketing mix includes public relations, in which the company
sponsors and provides financial support to organizations, such as
community-based networks, to promote its athletic shoes, apparel,
and equipment.
Nike’s Prices and Pricing Strategies
 This element of the marketing mix identifies the prices that

maximize profits while attracting the desired share of the
multinational market for leisure and sporting goods., Nike Inc.
applies the following pricing strategies in its business:
1. Value-based pricing strategy

2. Premium pricing strategy
 In the value-based pricing strategy, Nike Inc. considers consumer

perception about the value of its products. The perceived value
determines the maximum prices that consumers are willing to pay
for the company’s sports shoes, apparel, and equipment.
 The premium pricing strategy uses high prices, based on a
premium branding strategy that establishes Nike products as higher
in quality and value than competing products
Conclusion
 Nike enjoys higher profit margins and potentially higher sales

revenues
 Nike Inc has a grand strategy that aims at increasing the quality of
its products to meet the needs of all its customers all around the
world.
 The company has put a lot of effort into research and development,
incorporation of technology, improved consumer services, and
expansion of its markets.
 Despite of the stiff competition that Nike is facing, has been and
still is the leader in the market.

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Introduction

 Nike is the largest supplier of athletic apparel and footwear.

 Nike brand was launched in 1972.

Nike’s Products (Product Mix)

 They have a variety of following product categories and brands.

 These venues are strategically located and easily accessible in

 Nike’s marketing strategies also show that customers can purchase

 In addition, the business operates its Niketown retail outlets, where

Nike Inc.’s Promotion (Promotional Mix)

 This marketing mix element, also known as the marketing

 This element of the company’s marketing mix also includes

Nike’s Prices and Pricing Strategies

 This element of the marketing mix identifies the prices that

1. Value-based pricing strategy

 In the value-based pricing strategy, Nike Inc. considers consumer

 Nike enjoys higher profit margins and potentially higher sales

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