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Roll Number: Shambhunath Institute of Engineering and Technology Shambhunath Institute of Management

This document contains an exam for a course on B2B and Service Marketing. [SECTION A] contains short answer questions about cultural challenges in international human resource management, HCN/PCN definitions, expatriates, and international HRM planning. [SECTION B] contains two long answer questions about challenges in IHRM and defining/comparing IHRM and domestic HRM. [SECTION C] contains long answer questions about Hofstede's cultural dimensions, reasons for expatriate failure, comparing polycentric/global approaches, factors affecting international compensation, and international recruitment types. A chart analyzes the distribution of exam questions by Bloom's Taxonomy level and course outcome.

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Prgya Singh
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60 views

Roll Number: Shambhunath Institute of Engineering and Technology Shambhunath Institute of Management

This document contains an exam for a course on B2B and Service Marketing. [SECTION A] contains short answer questions about cultural challenges in international human resource management, HCN/PCN definitions, expatriates, and international HRM planning. [SECTION B] contains two long answer questions about challenges in IHRM and defining/comparing IHRM and domestic HRM. [SECTION C] contains long answer questions about Hofstede's cultural dimensions, reasons for expatriate failure, comparing polycentric/global approaches, factors affecting international compensation, and international recruitment types. A chart analyzes the distribution of exam questions by Bloom's Taxonomy level and course outcome.

Uploaded by

Prgya Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Roll

Number
SHAMBHUNATH INSTITUTE OF ENGINEERING AND TECHNOLOGY
SHAMBHUNATH INSTITUTE OF MANAGEMENT
Subject Code: KMBNMK03 Subject: B2B & SERVICE MARKETING
Course: MBA SEMESTER: Fourth
FIRST SESSIONAL EXAMINATION, ODD SEMESTER (2022-2023)

Time –1hr 30 min Maximum Marks – 30


NOTE: (1) Attempt all the sections.
(2) The figures in the right indicate marks.
SECTION –A
1. Attempt all questions in brief: (2*4 = 8)
QN QUESTION Marks CO BL

a. Discuss the cultural challenges in IHRM. 2 1 2


Write short note on –
b. I. HCN 2 1 1
II. PCN

c. What is an expatriate? 2 2 1

d. What is International Human Resource Planning? 2 2 1

SECTION - B
2. Attempt any ONE part of the following: (1*5 = 5)
QN QUESTION Marks CO BL

To operate in International environment is more complicated than domestic


a. environment. Describe the challenging issues in international human resource 5 1 2
management.
How would you define International Human Resource Management (IHRM)?
b. How does IHRM differ from domestic HRM? 5 1 5

3. Attempt any ONE part of the following: (1*5 = 5)


QN QUESTION Marks CO BL

a. Explain Hofstede’s five cultural dimensions? 5 2 3


What are the characteristics and roles of IHRM? Explain three dimensions of
b. 5 2 1
IHRM.
SECTION - C
4. Attempt any ONE part of the following: (1*6 = 6)
QN QUESTION Marks CO BL

a. Explain the reasons for the failure of expatriates in foreign employment 6 1 2


b. Differentiate between polycentric and global approach of IHRM with examples. 6 1 4
5. Attempt any ONE part of the following: (1*6 = 6)
QN QUESTION Mark CO BL
s
What are the factors that affect international compensation? What are the objectives
a. of international compensation management? 6 2 1

Explain international recruitment. What are the different types of internal and

b. external sources of recruitment? 6 2 1

Bloom’s Taxonomy Level (BL) :-


Remember (L1), Understanding(L2), Apply (L3), Analyze (L4), Evaluating(L5), Creating(L6)
CO -Course Outcome

Chart Title Bloom’s Taxonomy Level L1


Distribution
16 L2
12 CO1 L3
CO2 L4
8
4 L5
L6
0
CO Wise Marks Distribution

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