A

Micro-Project Report
on

“Choose any Advertisement and Analyse

its Good and Bad points”

Under the Subject

“Entrepreneurship Development (22032)”

Submitted by:
Sr. No. Enrollment No Name of Student Roll No.
1. 1900100253 Kanunje Sakshi Mahadeo 2233
2. 1900100262 Garvare Omkar Balaso 2241
3. 1900100266 Patil Abhishek Prakash 2245
4. 1900100267 Dhalait Asif Rafik 2246
5. 1900100269 Bhintade Gitanjali Santosh 2248

Under the Guidance of

Prof. Prashant Badgujar.

Semester VI of Computer Engineering

Academic Year 2022-2022
Government Polytechnic Karad (0010)

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 ACKNOWLEDGEMENT

We take it an opportunity to thank all those who had directly and indirectly
inspired us and lead to successfully completion of this Micro-Project report.

We express sincere thanks to the Principal Dr. R. K. Patil for allowing us this
report as part of our academic learning. We extend our sincere and heartfelt thanks to
our esteemed guide, Mr. Prashant Badgujar of Electronics department, for
providing us with the right guidance and advice at the crucial junctures and for
showing us the right way.

We also take this opportunity to express a deep sense of gratitude to our class
co-ordinators for their cordial support, valuable suggestions and guidance. We extend
our sincere thanks to our respected Head of the Department Prof. S. B. Patil, for
allowing us to use the facilities available. We would like to thank the other faculty
members also, at this occasion.

Last but not the least, we would like to thank our friends and family for the
support and encouragement they have given us during the work of our project.

Yours sincerely,
Sakshi Kanunje
Omkar Garvare
Abhishek Patil
Asif Dhalait
Gitanjali Bhintade

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 CERTIFICATE

This is to certify that the project work titled

“Choose any Advertisement and Analyse

its Good and Bad points”

Done by
Kanunje Sakshi Mahadeo
Garvare Omkar Balaso
Patil Abhishek Prakash
Dhalait Asif Rafik
Bhintade Gitanjali Santosh
------------------------------------------------------------------------------------------------
of VI semester Computer Engineering in the year 2021-22 in partial fulfilment of
the project titled as
“Choose any Advertisement and Analyse its Good And Bad points” for subject
Entrepreneurship Development under the guidance of and Mr. P. N. Badgujar
and submitted it too the
Department of Computer Engineering at
Government Polytechnic, Karad.

Date: 18/05/2022
Place: Government Polytechnic Karad

Mrs. S. B. Patil Mr. P. N. Badgujar

(Head of the Department) (Project Guide)

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 Micro-Project Report

1.0 Rationale:
Red bull is an energy drink created in 1987 by Dietrich Mateschitz.
Red Bull is the most popular energy drink in the whole world. In 2012, there
were more than 5 billion cans sold around the world. The company’s slogan is
“Red Bull gives you wings”, meaning that it will give you energy.

2.0 Aim/Benefits of Micro-Project:

• To find out good and bad points of an advertisement.
• To study basic things while making an advertisement.
• To study how an advertisement can be beneficial to the business.

3.0 Course Outcomes Achieved:

• Identify your Entrepreneurial traits.
• Identify the business opportunities that suits you.
• Use the support system to zero down to your business idea.

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4.0 Actual Methodology Followed:

1. We had selected the topic of our micro-project.

2. We had collected all the data required for our micro-project.
3. We had collected the points related our micro-project.
4. We had take the guidance of our subject teacher.
5. We had make the report and presentation of our micro-project.

5.0 Actual Recourses Required:

Sr. No. Name of resource Specification Quantity

1. Computer /Laptop RAM 8GB, i3 processor 1

Internet 4G wifi. 1
2.

https://en.m.wikipedia.org/wiki/Red_Bull
3. Reference Link 2
www.redbull.com
4. Software Microsoft Word 10 1

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6.0 Output Of the Micro-Project:

Introduction of Red Bull –

1. Red Bull is an Austrian company that curates energy drinks. Top athletes,
students, and those in high-demand professions, as well as people who drive
long distances, love Red Bull Energy Drink.
2. Red Bull is the world’s leading manufacturer of energy drinks through its Red
Bull brand. Its energy drink is exclusively produced in Austria and consumed in
more than 100 countries worldwide - throughout Europe and many parts of
North and South America, Africa and Australia.

3. It is the most popular energy drink brand as of 2019. Originally available only
in a single nondescript flavour sold in a tall and slim blue-silver can, called Red
Bull Energy Drink.

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 4. They established a powerful brand reputation through the use of a vibrant logo
with two opposing bulls and a unique tag line, ‘Red Bull gives you wings.’

Red Bull gives you wings….

Quick Stats on Red Bull

Founder Dietrich Mateschitz, Chaleo Yoovidhya

Year Founded 1984

Origin Fuschl am See, Austria

No. of Employees 12,618

Company Type Private

Market Cap N/A

Annual Revenue $6.6 billion (2020)

Net Profit $971 Million (2020)

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 Products of Red Bull –
• Energy Drinks
• Red Bull Cola
• Energy Shot
• Sugar-Free Drinks

Ingredients of Red Bull –

1. Caffeine-
• One of caffeine's primary actions in the human body is a stimulating
effect on cognitive functions. Caffeine helps to improve concentration
and increase alertness.
• One 250-ml can of Red Bull Energy Drink contains 75 mg of caffeine.

2. B-group vitamins-
• There are two types of vitamins: fat soluble and water soluble.
Red Bull contains water-soluble vitamins.
• Water-soluble vitamins do not get stored as much in the body as fat-
soluble vitamins.
• These B-group vitamins contribute to normal energy-yielding
metabolism, such as the build-up and break-down of carbohydrates
and proteins, and the reduction of tiredness and fatigue.

3. Sugar-
• Sugars are well known carbohydrates and can be found in many
foodstuffs from fruits and fruit juices to other beverages including
energy drinks.
• Carbohydrates are basic nutrients consumed in the daily diet, and
whether found in fruits or Red Bull Energy Drink, your body
processes these sugars the same way.
• Red Bull Energy Drink contains 11 g of sugars per 100 ml.

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 4. Taurine –
• Taurine is an amino acid, naturally occurring in the human body and
present in the daily diet. It is involved in a wide range of biological
processes.
• Taurine is found in high concentrations in muscle, brain, heart and
blood.

5. Water-
• Water is a main ingredient of Red Bull, which is sourced locally at
our production sites.

SWOT Analysis of Red Bull –

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 Good Points of Red Bull :

1. Provides a significant increase in energy.

2. Offers an immediate burst of adrenaline.

3. Drinking red bull increases brain and physical activity for 2 – 3 hours.

4. Contains mood enhancers that also have the potential to combat diseases
like cancer

5. Helps to maintain the health of your blood cells and nerves.

6. It gives you wings which means, it provides nutrients such as the amino acid
taurine and some B vitamins.

7. Caffeine has increases heart rate to give energy boost when you feel tired
and drained already. These benefits are what the makers of Red Bull energy
drink are focusing on.

8. Red Bull is the most expensive non-alcoholic drink available in any

convenience store.

9. Improve energy and boost mental and physical performance.

Bad Points of Red Bull :

1. While rare, excessive intake of Red Bull and similar energy drinks has
been linked to heart attacks and deaths
2. Can increase blood pressure and heart rate.
3. Combination of ingredients used in Red Bull can cause side effects,
especially if consumed in large amounts over a long period, or when mixed
with alcohol.
4. Red Bull side effects can include weight gain, insomnia, tooth decay and
possible increased risk of osteoporosis. Red Bull health risks also include
interactions with alcohol and some medications.

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 5. Excess red bull increases the amount of caffeine in the body. Diabetes
is caused by the uncontrolled release of insulin hormone in the body.
This leads to health related problems like obesity, liver damage,
seizures.

Competitors of Red Bull –

Top opponents of Red Bull are as follows –
• Coca-Cola
• Monster Beverage
• PepsiCo

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 1. Red bull vs Coca-Cola
In general, energy drinks have more caffeine than soda. This is true for Red Bull
when comparing it to the caffeine content in Coke.

The table below shows that a 12 fluid ounce serving of Red Bull has 114 milligrams
of caffeine versus 34 milligrams for the same size serving of Coke. In other words,
there is over three times the amount of caffeine in Red Bull compared to Coke.

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 2. Red bull vs monster

Monster and Red Bull are two of the most popular drinks out there.

There are many minor differences between the two that make people prefer
one over the other. For one Monster’s can size is sixteen ounces and Red Bull is
served in a twelve ounce can. Monster energy has a whopping 54 grams of sugar
compared to Red Bull only has 37 grams. thus giving Monster a sweeter taste. The
caffeine level in both drinks is extremely high.

Monster tops it off with a massive 89 milligrams of caffeine and Red Bull has
111miligrams. In comparison, an average cup of coffee has 95 milligrams.

There is also a minor price difference that sets apart the two
products. Monster energy drink sells for around three dollars while Red Bull can
sell for almost five dollars per can.

Many Titans prefer Red Bull over Monster because Red Bull is faster to
drink. “In my opinion I like Red Bull better because its faster to drink due to the
size of the bottle and it makes me feel alive” senior Ryan Carlson Said. Carlson is
not the only titan that prefers red bull. Many Titans also think Red Bull tastes better
“Red Bull simply tastes better than monster” Junior Teryn Correa states.

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 3. Red bull vs PepsiCo.

PepsiCo

PepsiCo's brand is ranked #105 in the list of Global Top 1000 Brands, as
rated by customers of PepsiCo. PepsiCo has a neutral social sentiment, when
analysing social media channels and online mentions. Their current market
cap is $195.21B.

Red Bull

Red Bull's brand is ranked #38 in the list of Global Top 100 Brands, as rated
by customers of Red Bull. Red Bull has a neutral social sentiment, when
analysing social media channels and online mentions.

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7.0 Skill Developed/Learning Outcome of Micro-Project:

Doing something for long time periods always gives good lesson. Some of the
things that our team learnt are listed as below:
• Basically, we learnt to work in team.
• Learnt to work in pressure and to be patient.
• Developing leadership qualities.
• Efficient Communication Skills and Technical aptitude skills.

8.0 Application of Micro-Project:

• This project report can be helpful to remove bad points and weakness from
current advertisement of the product.

9.0 Conclusion:

Through this project we understood how to analyse good and bad points, strengths
and weakness of advertisement. And how to improve advertising strategy to attract
people.

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