MARKETING AND

ADVERTISING

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2020 - 2021
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Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Phuripit Thanusuwannasak (Angie)

ชื่อผลิตภัณฑ์ กลอสเมติกส์
Name of the product Glossmetics

Design Story
Product description
Nowadays, People taking more care of themselves so most people using skincare for better
skin health. Not only skincare for the face but also for lips as well. Lipstick became mandatory
stuff for today’s people especially women and gays. We combined both color lipstick as well as
skincare ingredients for your lips. Glossmetics finds the best ingredients to add to our stick of
lipstick. Our product provides high-quality and affordable prices. All of the processes were
produced abroad it was all imported stuff. Our brand competitor can only bring a good
pigmentation but never provides lips care recovery ingredients and the price was similar. Each
lipstick was around $24 while other companies selling around $40 for this quality product. Our
product considered as triple benefits because it can apply in three spots on your face. It is not
only just lipstick, but it can also apply as a blusher and eyeshadows as well. Customers can also
choose their own color, and style of their lipstick.
Objectives
1. To encourage people to take more care of their lips and using fewer chemical
products.

2. Making more choices for customers to choose a lipstick that both decorates their lips
and also takes care of their lips as well.

3. To raise awareness about using too many chemical combinations in lipstick products.

Design to Market Strategy

The cost of our product is around $19 if compared with the high-quality ingredient that we used
is pretty fair. Our initial price quite high because we have to pay for the organic import
ingredients and also machinery for producing lipstick as well as taxes for import and export the
ingredients and products. After six months of selling, we will be able to regain our capital and be
able to gain some profit. We will be using the methods that if the customer buys our product
then they will automatically receive a star point which when they collected to five stars then
they will receive a special deal which will get a lipstick tester (they can choose their own). Our
products will be sold in department stores and Watson, and our website. Moreover, other
platforms such as Instagram, Facebook, and Twitter. So, this can help promote our product since
people can easily find our products. We will promote our brand by advertising on Instagram
promote and Facebook to show our outstanding and unique points which are 100% organic and
cruelty-free, non-animal testing. This is because in today’s society people using online platforms
all the time. Most people around the world using the internet so I will advertise my product via
the internet since it more widely and more convenient for everyone. I will also promote and
persuade people to taking more care of their lips since the lip is a sensual and outstanding part
of the body.

Steps of the product design

1. Importing the ingredients which are Sheabutter from northern Uganda and milled in organic castor seed oil
from India and some other basic ingredients of making lipstick.
2. Sending all the stuffs to Japan to extracted and making a packaging.
3. After done with extracting the lipstick then shape up into lipstick form and fill it in the container.
4. Bringing a lipstick to the packaging and sealing it properly.

Reflection
This project makes me learned so many interesting and significant things about marketing and
advertising. I learned strategies to make the people interesting in our product and methods to
attract customers. I learned how to set the price properly with the quality of the product. I
learned to create the packaging to make it more interesting and also it makes me see how
important the appearance of the product is since at first, I never thought about that. Making the
attractive packaging can qualify the product inside even if the product is not that interesting but
packaging can really make it interesting and attract people. I strongly believe that studying this
will make me can apply the knowledge I have learned to use in my future.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Anna Benjapibal (Anna)

ชื่อผลิตภัณฑ์ ลันชาเบิลส์: ชุดอาหารกลางวันดีต่อสุขภาพ
Name of the product Healthable Lunchables

Design Story
Product description
The 1990s saw the rise of various frozen or to-go food companies and one of the most
popular brands was Lunchables which sells to-go lunch kits for children with crackers, ham, and
cheese. However, because of the processed ingredients, lack of fruits or vegetables, and plastic
materials used to produce the products, it is not only unhealthy for children but also
unsustainable for the environment. Hence, I came up with Healthable Lunchables, which is a new
edition of Lunchables that is healthier and more eco-friendly. The main food components
includes the vegetable crackers, plant-based meat, nut milk-based cheese, and real fruit
gummies. The tray will be made from oil- and water-resistant paper and the plastic cover on top
will be made from recyclable plastic which will be easily compostable in the landfill.
Objectives
1. Meet the rising health consciousness trend by providing a healthier alternative to
traditional Lunchables products.
2. Encourage children to eat nutritious foods.
3. Being more environmentally responsible in terms of packaging and ingredients.
4. Make Lunchables available in vending machines in school so students can easily buy
or access them.

Design to Market Strategy

Healthable Lunchables is a new edition of Lunchables that is healthier and more eco-friendly,
meeting with today’s health and environmental consciousness trends. Fruits and vegetables will
be incorporated into the product to provide nutritious foods for children as well as making them
plant-based for health and environmental purposes while keeping the same delicious taste. The
packaging is made from paper and recyclable plastic in order to reduce as much waste as
possible. This product will be priced slightly higher than normal at $2.75 as the ingredients and
materials would be more expensive. Nevertheless, a 5-box bundle will be sold at $10.99 and a
20% discount will be given for products that will expire in less than a week. As for the place, it will
be sold at popular US hypermarkets and grocery stores together with online stores, just like
other Lunchables products. Furthermore, they will also be sold in vending machines in schools
so it is easily accessible for children during their lunch time. Lastly, for the promotions, in addition
to the social media platforms of Lunchables, we can send new products to popular kid YouTube
channels for them to review. Moreover, there will be discount coupons emailed to customers
who are subscribed. Another strategy is to set up government support programs to help
encourage American children to eat more nutritious and healthy foods to combat the rising child
obesity rate in the US. Finally, a campaign called “Let Lunchables bring you back to the 90’s.” will
be created to encourage children to put down their phones during meal time and enjoy their
Lunchables with their friends and family, just like in the 90’s. This new product would be suitable
for not only elementary and middle school students who already love Lunchables but also others
who are interested in living a healthier and more environmentally responsible lifestyle.

Steps of the product design

Reflection
I definitely had a lot of fun working on this project. This is actually my first time designing my own
product so it was a bit challenging for me. However, after I got my idea of what to do, it was
actually quite easy to write out everything in the report. I got to use the knowledge I gained
throughout the year, including the 4Ps, different marketing, promotion, and pricing strategies,
market analysis and so many more on this project and it helped me understand my lessons a lot
better than before because I got to adapt and use it in real life on my own. Designing the
packaging and building the actual product was also quite an enjoyable process because I got to
see my ideas come to life. Because of this project, it also made me realise that so many things
had to be considered and thought about before creating a new product. From the environment,
to customer demographics, to competitors, companies have to spend a lot of time trying to make
their products suit the needs and wants of as many customers as possible.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Boonsiri Chivatxaranukul (ANT)

ชื่อผลิตภัณฑ์ เดอะ 90’s มิสเตอรี่ : เกมไขปริ ศนา
Name of the product The 90’s mystery : puzzle

Design Story
Product description
This product originated from one of the 90’s puzzle games toys. We try to come up with a
product that combines both trends in the present and 90’s trends. This will satisfy those who
miss the 90’s vibe and people who like to challenge themselves. Our product can also be a
collectible thing since we will design the product into the collection depending on the present
trend. The product will be in rectangular shape, there will be the pieces of the puzzle, number of
pieces depending on the size of the product. The pieces can be moved around on the board to
arrange into a complete picture of the design. We have 2 choices for our customers which are
the ready to buy product, the product will be designed by us, and the customizing product, the
customer can customize the design by themselves. For the ready to buy product, our shop will
design it on our own by using the inspiration from the 90's and will only provide the product in
specific size. Therefore, the customer can customize their own product by choosing pictures, type
of border, and size. We will also provide the design services for any customer who wants some
ideas from us.
Objectives
1. To be able to satisfy the customer by making their customized product as similar as
what they plan it to be.
2. To be well known in the puzzle toy market.
3. Get good feedback from the customers.
4. To have a greater amount of sales every year
Design to Market Strategy
In the first month, we will provide some discount promotions for customers who buy over
1000baht. We also make some activities to keep attracting our customers to buy again by giving
coupons for customers who help us to promote our product by review and give feedback for us
on their social media. The coupons can be exchanged for a monthly special gift. We also use
psychological and optional product pricing as our price strategies to make customers interested
in buying our product. We will also open the workshop to make others interested in joining and
buying our products. For the product itself, we think that it is a new idea to the market and the
90’s trend vibe of the product is well combined with the customers’ preferences. We also let the
customers to have free choices of how the product outcomes will look like. From the point that
customers are free to design their own products, we can have more example products which will
attract different groups of customers to buy.

Steps of the product design

Reflection
I have learned many new things from researching and going through all of the processes in this
project. It was a little bit hard for me on the first step, thinking of the product's ideas, because I
did not know much about the 90's. I need to research more on the 90's, about what was popular
during that time. After I have the final idea, I need to research the market trend in the present
and use that information to analyze the SWOT analysis. Then, I need to think from that point
about what marketing strategy will be used so that the customer will choose to buy our products.
I think this work is a little bit challenging for me, but I also find that it is interesting at the same
time.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Sarisa Ovararint (Aom)

ชื่อผลิตภัณฑ์ เทียนหอม 90’s
Name of the product 90’s candles

Design Story
Product description
The plan of new business strategy is under a theme of bringing back the 90’s. After the
spread of Covid-19 situation many people focus on living at home, decorating their house,
cooking food, collecting items such as plates and relaxing with scented candles during work from
home or even on a day off at home. From a New Normal way, the trend of home decoration to
be less is more is another indispensable lifestyle. Scented candles are considered one of the
popular items during the pandemic. It became one of the items that many people cannot live
without, and it certainly fulfills happiness and makes our home a better place. Lighting a candle
and enjoying a cup of tea is an incredible relaxation at home. For this reason, I came out with the
idea of Scented Candles under the theme of the 90's movie. Customers are able to enjoy a
romantic scent of one of the romantic indie classic movies called Before Sunrise and a scent that
brings customers back to their childhood such as Fan Chan. The brand doesn't only aim for
teenagers as a target customer but the scent is provided to suit every age.
Objectives
As the home decoration industry is increase rapidly the goals of our business are
1. To be one of the popular scent candle brand in Thailand (a well-known scent candle
of Thai brand) and reach 200 thousand follower on Instagram within two year
2. To make a profit of more than 50 thousand baht annually
3. A brand that everyone can afford from middle to upper class customers
4. Gain more customers by delivering best service and products
Design to Market Strategy
In pricing strategy, if we talked about romantic movies during the 90's we could say that it is
Before sunrise. It will give a scent of caramel, vanilla and light coffee that gives a feeling of love
at first sight that doesn’t want to tear apart. Another movie that is very well known by Thai
people is Fan chan. It will give a light scent of baby powder and a combination of oatmeal,
butterfly pea and musk that gives a feeling of pure cleanliness and childhood memories. The size
of the candles will be two sizes small and large. Small size will be 140 grams. It can burn for about
30-40 hours. Large size is 330 grams. It can burn from 60 to 75 hours. The candle is made from
100% natural soy wax. The price of our 90’s candle has two options which are small size with the
price of 290 baht and large size with the price of 590 baht. The platform that our brand is going
to sell is Instagram, Facebook and website. The reason is because Facebook is most used in older
people and Instagram application is used the most in teenagers. For the promotion, I provide
free delivery for customers and a discount 50 baht for next time purchase. Moreover, for the soft
opening we will give a tray for all customers who purchase our product as well as a small written
hand with a famous quote on each movie.

Steps of the product design

Reflection
The theme of our business is to bring back 90’s. It was challenging for me because I was not born
in the year of 90’s so I have to do the research. For this reason, I pop up the idea of movies that
released in the 90’ s and now the scented candles were very popular among teenagers and
people who love home decoration. I chose to combine these two ideas so it ended up by making
a scented candle in 90’s movie. During this project, I have experienced that running a business is
hard because you have to be creative and the business need to have something that unique from
others business so that it can attract customers. Moreover, you have to put lots of efforts and all
the tactics to make your business grow.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Auttaporn Dulyakometh (Baifern)

ชื่อผลิตภัณฑ์ หัวใจแห่งท้องทะเล
Name of the product The Heart of the Ocean

Design Story
Product description
The product is a perfume with the concept of a titanic movie. It is called “The Heart of the
Ocean,” which comes from the diamond in Rose’s necklace from the Titanic movie. The package
of the product will be in the shape of a heart-shaped blue diamond. It will be put in the treasure
box surrounded by colorful tiny crystals. Thus, it will look luxurious and has high value. The
company brought the trend of Titanic back and connected it with the perfume because we
wanted to attract more new customers. Titanic is one the most famous movie in the 90s’,
especially in western countries. Also, the concept of the necklace and that of perfume are similar,
which is boosts people's confidence through their appearance. Therefore, I decided to develop
the necklace from titanic to become the perfume.
Objectives
1. Expand the business to other countries’ market, especially the western countries
2. Attract the new customers, especially who like to collect the perfume package
collection
3. Develop the normal perfume to become more interesting
4. Increase the value to the perfume from its package
Design to Market Strategy
This perfume is a special collection in which there are only 1000 pieces in the world. It is
considered a natural fragrance since all ingredients are natural. Also, due to its appearance, it is
unique from the perfume in the market and can attract the customer’s sight well. Moreover, the
pricing strategy is value pricing to serve customers’ high expectations of products’ values. The
price of this perfume is high to represent the superior quality of the perfume. Also, it has a high
price because this perfume has a limited amount, so the price shows how rare it is. Furthermore,
this perfume will be sold only from Belle Cilegna’s website and Belle Cilegna’s shop. There will be
a few shops in Thailand, Japan, and France, which will be located at a shopping mall where many
high-end brands are located. Lastly, we would promote our perfume through worldwide artists
by inviting them to join our product launch event. We would ask them to promote our perfume
through social media so that their fans and celebrities’ friends can see it. Therefore, we might
receive support from the artists’ fans and gain new customers like other celebrities.

Steps of the product design

Reflection
In this project, I have applied the knowledge that I have learned from the marketing class, such
as the marketing strategy and 4Ps. I think this project is useful a lot when I have to plan for
launching the product in the future. I learned that the first thing I had to do was set the marketing
goals and objectives, such as expand the market size or gain more customers. I also learned that
I have to research a lot before producing any products, such as the political laws, trends,
suppliers, and customers. I had to survey and understand the customer's needs and interests
before coming up with ideas for launching the product. I needed to focus on my target customer
and how can my product attract them. I had to know the pros of my product that can beat
another company within the same industry. Also, I had to analyze the strength, weaknesses,
opportunities, and threats. Thus, I could know about my product better. Moreover, in this
project, I had to analyze the 4Ps of this product. This caused me to learn more detail about my
product. I had to think about the price strategy that I used, the place where I sold this product,
and how would I promote my product. I think this project is essential for the manufacturers since
it helped them to learn more about their products. Lastly, during this project, I tried to be creative
and came up with many ideas. I had observed many companies' markets, including their strategy,
promotion, strength, and target customers. Therefore, I think I have learned a lot more about
today's market.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Dolaya Ngamkanjanarat (Belle)

ชื่อผลิตภัณฑ์ เสื้ อครอปมัดย้อมลายผีเสื้ อ
Name of the product Butterfly tied dye crop top

Design Story
Product description
A tied dye crop top with a butterfly print, which brings back both the 90’s crop top
trend and the 90’s tie dye trend. The product will have a combination of 2 colours with the screen
of the butterfly representing freedom and aesthetic.
Objectives
1. Mixing the traditional tie dye shirt with a modern shirt screen.
2. Keeping the tie dye tradition to go on to the next generation.
3. Being the only shop selling tie dye shirts that does not look like a cloth for the elders.
4. Making the trend of wearing tie dye shirts to become popular among teenagers again.

Design to Market Strategy

Product : a tied dye crop top with a butterfly print, which brings back both the 90’s crop top trend
and the 90’s tie dye trend. The product will have a combination of 2 colours with the screen of
the butterfly representing freedom and aesthetic.

Place : The product will be sold mostly online, but it will also be sold in 90’s shop. I will focus on
online shop, because it is more accessible for teenagers to reach and to recognize the product,
which also helps to create the trend. To become a shirt shop that is in trend, the shop needs to
be viral among many people especially teenagers. Nonetheless, the quickest way to become hit
and viral is through the social network such as Instagram, Twitter, Facebook, and more. We will
create our online shop through all of those mentioned platforms. Selling the products offline is
also another way for customers to reach the product.

Price : The product’s price is ฿250 , which is an affordable price for a crop with print. This price
range enables people from teenagers to buy it.

Promotion : Free shipping for online purchase.

Steps of the product design

Reflection
From doing this project, I had learned more about the product of the 90s. I sensed that the tie
dye one is one of the best product that can be adapted in order to be sold in today’s world even
though it is not in the 90s. I learned that adding some decoration or ideas to the product will
significantly increase the sales of the product. I also learned that many marketing promotions
can fit will with this product. I really believe that the product that I create can really be sold in
the real world.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Piyapat Phiphatpornpaisarn (Benz)

ชื่อผลิตภัณฑ์ คาสเส็ตซ์เทป เคส
Name of the product Cassette tape case

Design Story
Product description
Cassette tape is an analog magnetic tape used for recording audio and for playback. It was
first developed by the Philips company in 1962. And the Philips company released cassette tape
to Europe on August 30,1963. When people think of cassette tape they might think of rewinding
the tape by fingers, pencil or even using the rewinding machine which its function looks similar
to how the wire organizer works. And it would be more comfortable, convenient if customers
can organize and keep their wire properly in their bag. And it would be more aesthetic if it’s in
the form of cassette tape which brings back the 90's vibe and is attached to the back of the
phone case.
Objectives
1. To help and fix the problem of unorganized wire in the bag or can keep the stuff
inside to bring customers an easier life.
2. To become an effective multifunction product that also has an aesthetic image and
brings back the 90’s vibe.
3. To attract the trendy teenager by our aesthetic design and function from our product
Design to Market Strategy
Product or service: For the product, o ur product came up with a unique idea than other brands
with a very unique function of mixing cassette tape with a phone case. Cassette tape which not
just brings the aesthetic for the case but also can keep the stuff in it. Our brand also provides 3
colors of cassette tape case. There will be a transparent one, black and blue. With a cool quote
“my life is messy, but my stuff doesn’t” which expresses the function of our product, and our
brand also provides stickers for decorating and customizing the case by themselves. And for the
packaging our brand will pack the case in the eco-friendly package in the form of a cassette tape
machine.

Price: For the price, since our brand targets and focuses more on the teenager, we set the price
by concern about the price and don’t want the price to be too high when compared with another
brand. So we set a reasonable price that every teenager can reach and afford. So the price of our
product would be around 500 THB. Our product’s price is much lower than our 2 competitors
(casetify and loopy case) for casetify, its price is more than 1,000 THB and it has no function. For
loopy cases, its price is also more than 1,000 THB. Even though it came up with a cool function,
it is not that aesthetic. So it will engage people to buy my product that has both aesthetic and
functional features at a much lower price.

Place / Location: For the place, since our brand is the new starting brand. So we are going to do
the business via online first. And promoting on social media. We provide both websites and social
media accounts for online shops. And after our brand becomes a bit well known we will sell our
product at a multi brand store at the mall in Bangkok to expand our customer market and to
become more well known. And also at Siam discovery because it is a place where we display a
lot of creative stuff and unique style stuff which is famous for most teenagers which is our brand
target.

Promotion: For the promotion, our brand going to promote our product through social media
and if the customer promotes or posts our product through social media and tag us on the social
media. They’ll get a discount for next time purchase. And we are going to send our product to the
influencer to become more well known. For example, if they use our phone cases for mirror
selfies they are going to have a lot of people spotting our product
Steps of the product design

Reflection
Phone cases is a best way to express ourselves and 90’s ideas but it not that unique so I come up
with an idea of attach the cassette tape in the back of the phone case. Because it not just
aesthetic but it can also make teenager’s life easier by keeping their stuff in it. I think it is a unique
and good idea which suit with a teenager. For the product I create it in the form of mockup
because it’s hard to find the material in this situation. And from doing this project, it makes me
feel more confident at the real field.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Sutatcha Tiengpittayakorn (Best)

ชื่อผลิตภัณฑ์ เทเลพาธี
Name of the product Telepathy

Design Story
Product description
This product is called ‘Telepathy’ which is a phone case with a pager model figure at the
back. If you look back at the 90’s, pager or beeper was very popular in that period since there
was no smartphone yet. Most teenagers used it to send a SMS message to each other through a
call center, but the message will appear on the device.
Objectives
1. Product: Attract new and retain customers
2. Pricing: To compete with competitors' business
3. Pricing: Set the price not too low

Design to Market Strategy

Product: The product is a phone case in which there will be a pager model that I will make up at
the back of it. This is not a normal phone case, the pager screen or text can be changed as you
desire. I will be given the default text for the customer, but they can also customize their own
text card and order it as much as they can. The target buyer is mostly teenagers because many
teenagers use phones, which they use as a cover and since lately they are interested in 90’s style
and kind of bringing back the trend like fashion style and activities. the final product itself might
cost about 150-400 per each. The plain phone case does not cost very much because I can buy it
as a wholesaler from the factory at a cheap price. The production or selling would be a pre-order
then I will decide if I change the way I sell because I am not able to know if I produce it once a
lot, will anyone buy the product right away. Pre-order will let me know the amount of people
who are interested.

Price: Obviously the price is quite an important thing to sell a product, so I decided to set a price
of this case 200 baht and the text card about 35 baht. The component of this phone case included
the case itself and the pager. The pager alone will cost about 100-200 baht, but the case will cost
not more than 50 baht per each. Another optional component is a text card which costs 10-50
baht. The quality of the product will be good enough that the customer can use this phone cover
for a long time and I want the customer to have a great impression with the product.
Place: The locations I am thinking of are Siam square and JJGreen because from my observation,
many teenagers go to Siam pretty often and JJGreen is a market or place to look for vintage stuff
like clothes, bags and more. However, both of these two location’s rent cost is too high, which is
about 30,000-40,000 per month and it might take away my income a lot. However, I decided to
make my business an online business because COVID-19 affects those markets and people are
usually shopping online instead. The platform I will promote/sell this product on is Shopee and
Lazada since they are the most popular online shopping application in Thailand.

Promotion: The promotion, to spread the word about my pager phone cases, will basically
include giving away some stickers to stick it on the pager or some offers such as, buy 2 text cards
free 1 card. Also I will create a discount on Valentine month which is in February because I think
this pager is very suitable for someone to buy as a gift to their partner.

Steps of the product design

Reflection
This last quarter project teaches me how the design of the product affects the amount of people
who will get attracted by it. Furthermore, to start a business or even have my own business
already, to create a new product is not that easy and fast. It really takes time to think of the
strategies that I need to use for attracting target customers. I think that observation is also an
important factor that might make me succeed in my business by observing competitors, so that
I know what I should make, which can pull many people and maybe include their customers to
come buy my product. It is not just that I have an idea what product I want to create and I can
start right away. I have to calculate the profit, money that I invested in the beginning, and other
things I need that will take out some of my money. Promotion, price, place to sell, and product
are very significant because they are the factors that will help me planning on marketing and
selling products and maybe in the future I can use my knowledge from this project for when I
start my own business.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Thanyathorn Amarachgul (Bibi)

ชื่อผลิตภัณฑ์ เดอะเฟรนด์เอเบิล
Name of the product The Friend-Able

Design Story
Product description
Our company wants to present the series “Friends” into a figure that people can collect. The
figure in our meaning is turning characters of the series and main points whether it is a furniture
piece or sign that can make people recognize that it is from the “Friends” series. And to make it
more fun, the product will be packaged as 2-4 random characters/items for people to guess and
have fun with our product. The characters include Rachel, Phoebe, Monica, Chandler, Ross, and
Joey. Our product can be both a decoration piece for the customer’s place or be displayed on the
shelf for the collector. The product will be made from cleaned recycled plastic for our ecosystem
and the size will be 4 inches long and 1 inch wide. The packaging will be made from paper with
logo of our company and filled with variety of color.
Objectives
1. To recall the memories from the “FRIENDS” series and make it into something that
the fan of the series can collect
2. To promote our product to go along as the trend of the series has returned
3. For our product to be accessible for all age of people
Design to Market Strategy
Product: The product in each collection will include the main six characters in the outfit of an
episode that is selected by the customer before the launch of each collection, a special character
from the series, and main points like the furniture that can be recognized as a piece of the series.
In addition to the product alone, we will have a mobile application that the customer can
download on their mobile phone for free. The app will allow the customer to see the whole
collections of our product, we will have a virtual checklist for the customer to keep track of which
product they collected and which one of the products in each collection that the customers don’t
have. The app will also allow the customer to scan the product into the app and it will show
characters and items that the customer have in the app, the customer will be able to take
pictures of themselves and feature the items that the customer owned into their picture.

Price: Our product will have 4 different price points depending on how many items of the
collection the customer wants. A packaging of one item will be 250 baht, a packaging of two
items will be 450 baht and a packaging of three items will be 680 baht. When buying a package
of two, the consumer will save 50 baht compared to a customer who buys two of the one item
packaging. And when buying a package of three, the consumer will save 70 baht compared to a
customer who buys three of one item packaging. When the limited collection comes out, it will
cost 300 baht and it will be the packaging of one item. Because the items in each packaging will
be a mystery until the customer opens it, customers who don't get what they wanted to
complete their collection will continue to buy it again until their collection is completed.

Place/Location : Our store will be located in the shopping mall, stationary shop, and will also have
collaboration with food shop like McDonald as special collection to get our product got there.
The product of ours should be easy to access for the customers who are fans of the series and
also for those who might not know about the series. And because it is common that there are a
lot of people in the shopping mall, multiple types of people will pass by the product and there
are chances that they will be interested in our product. Even though seeing the real product is
always better than through the screen, our product can also be purchased online through our
website and Instagram direct message for those who may not be able to come to the storefront.

Promotion: To attract customers to purchase our product, it is important to give them offers that
will make them feel like they are gaining special benefit. On the first purchase, we will give the
customer a free coupon discount code when the customer signs up for our email newsletter. It
will contain information about the new collections and when there are sales, also providing the
customer with a special coupon for the customer to use in their next purchase.

Steps of the product design

Reflection
In the process of doing this project, I had learned a lot more knowledge and also the use of it/
how to apply it to real product. Things that I learned consist of marketing analysis and how there
are so much detail going into it and it’s not just from our head, we need to do a lot of research.
Another thing is that marketing strategy is really important in doing business for to drawing
customer in and for them to be interested in our product. This project really made me
understand how much work goes in when starting a business.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Natcha Subjaroenporn (Cherry)

ชื่อผลิตภัณฑ์ เปเปอร์ดอร์ลี่
Name of the product Paper dolli

Design Story
Product description
Paper dolls is one of the popular toys in 90s. Over time, people started to forget the 90s
trend. Our company wants to bring back the 90s trend and transform it into modern form. Many
paper dolls in nowadays still use the old clothes fashion. “Paper Dolli” adapt 2020-21 fashion in
order to keep the fashion in the toy form that could have reflect today’s society and culture in
the future. Many collections are available for customers to collect such as Christmas collection,
Working woman collection, and etc. The paper doll would help children to develop their social
skills that could use in daily life. Our company uses qualities paper, which can be recycled and
does not harm children’s health.
Objectives
1. Collaboration between 2021 trends and the 90s trend
2. Offer customer more choices of toy
3. Preserve the fashion trends and culture in form of toys
4. Attract children to consider more about fashion and improve their skills such as
creativity and communication skills
Design to Market Strategy
Product or service
The product is a paper doll with modern clothes and accessories. There are also different
collections of paper doll. Compared to other brands, “Paper Dolli” is more modern which children
can adapt with their styles in daily life. People both in city and rural can purchase it through
online platforms. It costs 89 Baht per piece.

Price
The cost of production is around 10 baht, including printing 5 baht and quality paper 5 baht. The
cost of designing each collection is around 300 baht. Membership will get the special discounts.

Place/Location
The product will be sold through online platform only. Due to Covid-19 pandemic, most children
are staying at home, studying online, and doing activities at home. It will be easier for customers
to purchase product through online platform.
Promotion
Our company attracts customer by advertising on social media and game application. It will help
spread the 90s trend easily and widely. The company will release ads every day d special days
such as children day.

Strategies: Buy at least 3 products get free shipping, Recycling, Membership

Steps of the product design

Reflection
From this work, I did the marketing plan in the concept of “Bring back the 90s.” I researched on
the paper doll. I have to do the market analysis, market strategies, market focus, and etc. This
project helps me develop my creativity in order to persuade customer the uniqueness and the
value of product. The part that is most challenging is political and legal because I have no
background knowledge about political for creating the brand.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Ramida Klintonglang (Eye)

ชื่อผลิตภัณฑ์ กริ๊ ปก๊อต
Name of the product Gripgot

Design Story
Product description
Back in 1997, the technology did not bloom in that era. But how it did make tamagotchi to
be influenced and became popular toys. Also, it was not like regular toy, it makes people interact
more to the toys. As much as you take care of them, they will become stronger of mentally and
physically. All over the world until sales of more than 82 million devices. My ideas popped out
while using my griptok and holding it. I have a question: why can’t I play with it? So, by saying the
popular games in the 90s most people by searching from the internet they first picture that is
griptok and most people will recognize it. I would like to adapt both.
Objectives
1. To make griptok has more options than holding.
2. To bring back 90s toy to be combined with regular things in daily life.
3. To change griptok material to be able to fit with any case any texture
Design to Market Strategy
The product has a unique vision of the brand so you able to recognized our griptok since the first
time you see. I create a high quality of the product with a wonderful design to make sure it won’t
fall off. I will provide a vacuum sticker on the back of the griptok to make sure it won’t fall off in
the market. It costs around 200-300 baths. Mostly the product will get a high price from the
tamagotchi. For tamagotchi, I apply thermosetting plastic that is durable with the temperature
so it won’t have any effects. The costs will set a high price because of its quality by comparing
with another competitor we have a higher price. I will sell on both on-site and on social media. I
will sell at the stationary store, fashionable store (for example, vintage or SOS at Siam), and
technology store. By selling our product on social media, I will use the website and promote on
a variety of social media. I will focus on the advertising that make the brand image look nice by
promoting on social media. If the customer has a question, we will have a communication
channel on many platforms. If on-site, I will have a sample product to show.
Steps of the product design

Reflection
I learned to research many websites to make sure it is accuracy also able to compare the
information and the graph. I know the material to make the griptok stronger to be able to fit with
any cases so I need to study the glue tape types. I need to study the plastic material of the
tamagotchi to be able to fit with any temperature to be use with any places. It makes me realize
that creativity skills are as important as math. Creativity need to have nice not only product but
also brand image to the customers. Additionally, I need to look in reality about my brand so it
would be better to improve and think about the brand itself. It is my norms for marketing to
make the product already that stay flexible so it could improve further more. From this final
project, I need to adapt the knowledge since the first lesson. I suggest that by just a small detail
for example the price I decided to end with 0 not 9 to be more valuable. Also by doing the report
I have to analyze my own product which provide both advantage and disadvantage.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Kasin Kasintorn (Fah)

ชื่อผลิตภัณฑ์ ทามาก็อตจินุ่ม
Name of the product World’s Squishy

Design Story
Product description
Our product is called the “Tamagotchi Squishy.” As is said in the name our product is a
squishy that is used to help the customers relieve and reduce the stress that is accumulated from
their everyday life. The squishy will be in the shape and figure of a Tamagotchi which was popular
during the 1990s. The size will be just about the same as a real Tamagotchi making it easier to
grip and handle.

Objectives
1. To help people reduce stress.
2. To help keep the memories of the Tamagotchi era

Design to Market Strategy

For us our target customers would be pretty much for every age since our product can be used
by every age group. Our company would be named “World Squishies.” Our product would be
packaged in bags and boxes depending on the place that is would be sold. For the price of our
product would cost only 7.49 dollars which is average compare to the cost of other squishies.
However, there will be some discount which is referring to how much you buy of our product.
Such as a buy 2 get 1 free. For the place that our product will be sold is properly going to be in
independent stores that mainly sell squishies and toys that are like that. They will also be put for
sale in places where you buy exercising equipments since our products are stress relieving
squishies. Our company would be in contact with a wholesaler that will also cooperate with a
retailer to sell our product to the consumers. For the promotion that our company will do, we
will of course have some advertisements in youtube or pop-up ads in sites that are mostly visited
by people. They will also be advertised on health ads related to stress and mental anxiety.
Steps of the product design

Reflection
Our product is an uprising trend that is popular for both adults and children. It is a product that
is based on something that was popular back in the 90s, the Tamagotchi. The reason why I chose
the Tamagotchi was because I remembered how I used to play with it when I was a kid. That is
why I chose it because I wanted to remind people of something that was popular back then.
There were some obstacles such as how I would put the Tamagotchi into a product. At the end,
I decided on making a squishy in the shape of a Tamagotchi. When people squeeze the
Tamagotchi looking squishy they might be reminded of this popular trend back then.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Kankamol Bongkot-olarn (Fen)

ชื่อผลิตภัณฑ์ บริ ง แบค เดอะ บีดส์
Name of the product Bring Back the Beads

Design Story
Product description
Our product focuses on making 90’s beaded bags but adapting the product to the nowadays
generation by using modern designs and creating new perspective towards the old materials to
the new customers. However, the beads color and the designs on the bags will be 100 percent
up to the customer’s satisfaction. Along with the designs on the bag, we will also have add-ons
that may help bring the bag into another level. However, the add-ons are temporary. In which it
can be removed or added to the bag up to what looks the customers want on that day.

Objectives
1. Recall 90’s fashion back to nowadays generations
2. Create something new and unique for the customers
3. Attract new clients
4. Eliminate usage of plastic bags

Design to Market Strategy

Our brand’ s 90’ s beaded bags will be in the form of bags that are made out of beads as
mentioned in the name of the product. In which the customers may design their own product
base on their satisfaction and what they desire. Our product will be a 100 percent made to order
product so that the customers will feel special while using them and may also create more
attraction for them to purchase the product. By using this product, customers may also help the
world reducing the us shopping this beaded start with 290 baht

Nonetheless, little details on the product can be added on up to each customer wants. However,
because we are a new brand, there will be a grand opening promotion which is a 20 percent off
for every customer’s first order for the first 2 months of our shop’s opening date. After that, we
will provide special occasions with free alphabets beaded to the bags maximum of 5 letters
during New Year, Valentines, and customer’s birthday month. Also, if you are a member, which
will cost 499 baht to register, you will receive new year’s gift including new year’s calendar,
beaded keychain with custom alphabets custom up to customer’s order, and 5 percent off on
birthday month limited to 1 purchase. Student cards may also get a discount for 100 baht per
purchase on every Wednesday.

Steps of the product design

Reflection
As I start doing this project, I know that it wouldn’t be easy. However, I never knew that it would
be this hard and complicated. I started off thinking that I would be making a brand producing
scrunchies but I couldn’t get the right designs and started to remake so many of them until I
realized that it was not the right choice for me. I then thought of things that not only women can
wear but every gender can which are bags. Nonetheless, it was not any easier than making the
scrunchies. I was not really considering the time and due date as much as I should so if I have a
chance to do it again I would want to make the product and analysis even better than this time.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Suchuj Lerdmanokul (Good)

ชื่อผลิตภัณฑ์ แคสซูลล์ บ็อกซ์แอนด์เปเป้ อ
Name of the product Cassool Box and Paper

Design Story
Product description
This collection is based on cassette tape and radio theme, today a lot of people are still
using and developing products that relate to the 90s. Tissue paper is a very common stuff that
every house must have. The function is very simple; to clean, clear, or whatever way you want
to use it. To adapt with the 90’s trend, I want everyone to feel that when we reload the tissue
the feeling is similar to when we replace a tape from a cassette. The product this every used by
everyone so everyone can buy my product, and the cost is very cheap compared to other
products in your life
Objectives
1. To make sure the customer isn't bored when using tissues or they can have fun with
the pattern.
2. To present a 90's mood as I mentioned when you reload the paper, Your feeling is the
same as using a cassette tape.
3. To focus on a material every paper is 100% organic, this is for people that have skin
issues or want high quality paper.

Design to Market Strategy

For the product, first every tissue box will have a logo on the bottom right of the box it can fill a
total of 240 tissue paper. The box is measure as 22 * 12 * 12 cm ( L* W * H). Now they are available
for 4 patterns: radio red, cassette cream, pager pink, and forest film. Customers can go to our
website and customize the pattern and the material. Moreover, we also sell the separate tissue
paper for the refill. Every pack of tissue contains 240 papers, this size will perfectly fit in our issue
box. Our products have different prices and the price depends on the material and the pattern.
The price for the tissue box with tissue paper inside is starting at 300 baht (made from premium
carton), for the other material will have to add 200-300 depending on the material.

Our company will sell the product in the department store for example Central department
store, The mall group and on the online store. On the online store we will sell it in our company
media such as in Instagram, Facebook. For the promotion, customers can look on the website,
and customers can use their email to login to get the discount coupon. Moreover, the new
product or new pattern will be sent to your email so the customer will know when the new
pattern is coming. Every time customer purchases our product that meets the requirement they
will also get a discount coupon for the next time purchase.

Steps of the product design

Reflection
This project made me feel I am a real business man. I try to come up with a unique idea of
product. I am very love 90’s stuff so I really enjoy to made one of my own products. First, I create
the brand and started to think about my first collection. I have to think about business
environment like a competition. I also have to think about what is my company have but other
don’t have, or the weakness of our company. I class is very fun and it is challenging, in the future
I can use what I learn to develop and make it better.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Pannavich Torsavetpong (Guy)

ชื่อผลิตภัณฑ์ กล้องฟิ ลม์เก็บความทรงจํา
Name of the product Film camera with memories

Design Story
Product description
The product is the combination of the film container that contains photos in it. Also, the box
containing the film container will be decorated as a real film camera. The product will be in a
modern style along with the film container that has been used since the 90s. The product will be
interesting for both the teenagers and the elders.

Objectives
1. To enable people who have less budget to own a (fake) film camera
2. To make the trend of the film camera to become even more popular by allowing
everyone to afford it.
3. It can be used as a gift or surprise to everyone including the elders.

Design to Market Strategy

Free shipping - Our shop will provide free shipping which the customers need to spend 300 baht
or more. This will equal buying 2 products from our shop.

Inviting friends - By inviting friends to buy our product, the one who invites will get a 20 baht
discount per one purchase of their friends. This will make our product to become well known by
not spending any money on advertising.

CSR project - We will once a year give away our product to the elders at the old folks home. We
will be putting pictures of their family in it or if it is not possible, we will put in positive pictures
to speak out about the beauty of life.
Steps of the product design

Reflection
By doing this project, it helps me to learn how to adapt the product of the 90s into a product
that can really be sold in today’s world. I also learned about how to find information to help along
with the idea of product. I learned about what strategies are really useful to our company and
fits well with our product. I learn how the market shaped our product and how to develop our
product to be more interesting and famous.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Yada Ouncharoen (Hong)

ชื่อผลิตภัณฑ์ ทามาก็อตเจล
Name of the product Tamagotgel

Design Story
Product description
The product is called ‘Tamagotgel’. It is the combination between tamagotchi and hand
sanitizer, which these two are from a different era, the 90s and the 2021; we combine these two
generations to be as a one. The product’s design itself is designed in the shape of handheld egg
tamagotchi which is going to be used in terms of hand sanitizer. The product is a disinfectant
with combined substances. Killing 70% of germs and effectively dealing with viruses; this includes
the coronavirus. It also contains coconut oil and graceful smell scents to keep our hands healthy,
moisturized and fragrance with no skin damage.
Objectives
1. Our goal is to adapt these two trends of bringing back to the 90s and our current
trends, which come from two different eras to become one. We would like to adapt it
in an appropriate way to fit in our target market trend.
2. With the tamagotchi design. We would like to produce the product in the form of hand
spray and hand gel, to help with our customer’s decision making.
3. We want to keep the concept ‘bring back to the 90s’ and make our product become
unique and attractive.

Design to Market Strategy

The product contains 70% of alcohol and coconut oil. Which has 3 different smell scents; Vanilla
sundae, a vanilla blend with a fresh coconut cool ice cream. Girly berry, a sweet blend of
raspberries, blueberries and sugar plum. Cherry blossom, a graceful smell of sweet cherry
blossom. The setting price will be 119 Bath (50 ml.). There will be only one size available due to
we want it to be portable size; easy to carry around. The add ons will be a key strap for 20 Bath.
Color keychain for 20 Bath and the Aesthetic beads keychain for 30 Bath. The product will be
launched on the department store and online website. We would have our first launch in a shop
“I found something good” that is based on multi-brand stores which are mainly focused on cute,
creative and aesthetic goods. Nonetheless, our product will be launched on the internet platform.
This is to make sure that our product is easily accessible. According to the fact that we are a new
market brand. We come up with the promotion of 15% off if you buy a package of our 3 products
with 3 different smell scents. From the original price of 357 Bath to 303 Bath for the first month.
5% off on birthday month and 5% off for a student (Student ID card is required to show).

Steps of the product design

Reflection
Along with the project we have done under the topic ‘Bring back to 90s’. It allows us to use our
creativity and innovative thinking to create a product that comes from our own idea. It teaches
how we can adapt and develop our product under certain conditions and suitable for current
situations like the pandemic situation COVID-19 that we are facing right now. We learned to use
our strategic mind to gain the benefit and make plans for the market. Plus how we would create
and design the product to meet our target group of people to be attractive and stand out from
other competitors.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Dhawalhathai Klumklai (Jenny)

ชื่อผลิตภัณฑ์ ทวีทดี้ส์
Name of the product Tweedies

Design Story
Product description
“Tweedies” is a scrunchy made up of tweed fabric which its texture is unique and looks
fashionable. Tweed fabric is a wool weave manufactured by natural wool. It is the combination
of 90’s idea and today’s fashion which is tweed fabric. The scrunchies are used for hair tie and
also can be an accessory for the wrist. It is for sensitive hair since they will not cause hair loss
when tying up. There are 2 sizes available for the product which are S, 16 cm, and M, 19 cm. This
will give the opportunity to consumers who have different hair thickness and wrist size. It is
recommended for every girls and women because hair is considered one of the important things
for them, they should choose the best item for their hair to take care of. Also, this item will make
their lives easier since they will help them to get rid of messy hair during the day.
Objectives
1. Bring back the 90’s trend for both children and adults
2. Make scrunchies become popular for today’s world again
3. Gain profit from only changing the packaging
Design to Market Strategy
Tweed scrunchies are difficult to find in the normal market since this fabric type is not flexible
like other normal fabric: silk and velvet. This product is handmade, so it would be neat and
detailed. It is also for people who are fashionable since people who buy can also use scrunchies
as wrist accessories. The product is the combination of old fashion with today's trend, tweed
fabric, which is now being popular for making skirts and other wears for women. We set the
scrunchy price at 199 per piece since the product is handmade and very detailed. It takes at least
20 minutes to finish the product neatly. Tweed fabric is more difficult in terms of cutting than
other types of fabric. Moreover, this fabric type is more expensive and rarer in the market.
Therefore, the scrunchy will be a bit more expensive than the common one in today’s market.
But when comparing the price with the product, this will be a reasonable price to buy.
Steps of the product design

Reflection
This unit teaches me about the combination of crucial marketing strategies in order to create a
business plan which brings back the 90’s trend through the product. The product I decide to make
is tweed scrunchies. The scrunchies were a very popular item before 2000. I think hair accessories
are still important for girls and women since most of them have medium to long hair length. At
first, I thought that this project would be the hardest one I ever did in this semester because the
goal of the project was to combine the essential knowledge of marketing class. By the same time,
I also agree that this project is detailed and not easy to be complete. It requires a lot of effort to
complete different parts. However, this make me become more creative since I have to do the
brain storming before creating a product and the package.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Nutkitta Khaokoet (JJ )

ชื่อผลิตภัณฑ์ จาสเซทติก
Name of the product Jassetic

Design Story
Product description
My product is the makeup palette that will give you a new experience while using it and
become a new trend for the cosmetic industry in the future. I combined the design of the cassette
case with the make up inside with the concept of the 90's. When you open the palate it will work
similar to the music box idea and come with a different style of make up inside depending on
the music that you choose or you can customize your own palette to create your own style also
you can choose your own size of it. Our product inside is really functional and comes with the
best quality. Our product is clean makeup, allergens free, cutlery free. You can make sure that
you can experience great makeup and have a new mood of make up at the same time like my
motto that says “Makeup Mood up”.
Objectives
1. To open a new market in the cosmetics industry for a group of customers that want to
try new styles of how to make up with 90’s mood that also match with their own styles.
2. To make the product that is not only cool in the design but really functional
3. To make sure everyone can use all the products in my brand was a Clean and Organic
makeup so it is good for sensitive skin and our product not included and allergens.

Design to Market Strategy

Product or Service: Our product got the inspiration from the 90’s trend with cassette tape. We
combine this with the makeup palette that has a concept that we want people to enjoy their
makeup more than before and have a new experience with it. To make you not boring while
wearing makeup and use the same style of makeup. We make our palette to let you get and feel
a new trend of makeup.

Price: The prices of your products or services come with different prices. Start from 250-2500 or
more. This will depend on the size and the type of makeup in the palette. You can customize your
palette to make it in your budget range.

Place/ Location
  Drugstore shelf - we want our product to be a “To go makeup “and easily get it for a teenager
that might not have many budgets to get the bid size so here we provide the small size of
palette and the basic or the original one.
 Department store counter - we want to let our customers test the product before they buy
it. Mostly we focus on the working person group of customer than have more budget and
want the variety of style and size of our palette
 Online website - In here we have all the product from our brand and it good for person who
shopping at home and want to customized product by them self.

Promotion

 We promote our product on online websites and our office social media
 We also use the techniques such as word of mouth past through a customer to customer
or on social media to let them tell they truly experience pass through each other.
 We will give a tester makeup for every order (online, department stores and for the product
that sells at drug stores the free give will stick with the palette.)
 Other promotions such as make a set at a special price or buy 2 free 1
Steps of the product design

Reflection
From this project I found out that it is a challenge for me to find a way to combine and connect
the 90’c trend with the product. I learn to manage the time to work with this project to do it on
time and also learn more skills to create my own brand and get an understanding about the
market strategy, about target group or how to write / explain the product to make it interesting
for customers etc.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Atipat Sriwongjanya (Jojo)

ชื่อผลิตภัณฑ์ มาสเเตง
Name of the product Mustang

Design Story
Product description
“Mustang” is the best-selling product of our company. It came up with minimalistic
conceptualized and vintage style that were popular for nowadays use. Ford’s Mustang is a series
of American automobiles manufactured by Ford. In 1965 Mustang became the most successful
vehicle launch since the 1927 model A. From these data, my desire to create this trend back into
nowadays fashion so I decided to screen Mustang cars on the middle of the shirt with the plain
and minimal concept so the background wallpaper is white rather than other color. Despite this
product having limited access to customers, the customers that favour the car will be more
interested in the product than those who are not.
Objectives
1. The first objective goal is to raise more revenue.
2. The second objective goal is to expand the market share by using various types of
schemes.
3. The last objective is to enter new market territories because we focus on more
customers from nearby countries.

Design to Market Strategy

Price
Our company purpose is quantity and quality more than price, so the price of our product
is affordable and recommended at every range of age. The price is approximately 250 baht
each and has 4 different sizes including (Small, Medium, Large, and Extra large). Target groups
are widely starting from lower-income groups to high-income groups.

Place/Location

The product will be sold at various locations, but the company initiated at J.J.Mall the
duration time starts from 10 AM-7 PM on Monday to Friday, and for Saturday and Sunday the
time will be extended 1 hour more so the shop will be closed at 8 PM. Moreover, customers
that visit our local store get privileges on parking unlimited with no charge.

Promotion
 The product will be promoted by using social media, furthermore, we are offering for
people that make reviews or post a picture that relates to our product to get a special discount
of 20%. Moreover, we make a deal with a famous YouTuber to advocate for our product, so it
might influence their subscribers to be interested in our product.

Steps of the product design

Your photo

Reflection
In this project, we were assigned to create and design a product that involves marketing
knowledge associated with our organization. First of all, I select the product simultaneously to
research the background knowledge and database related to my report. According to the result,
the mustang car is famous in 90's trends connected with the given topic, and most people are
obsessed with the images when there was a place on the shirt. In conclusion, I summarized all
the data that I got, mixed them in my form, and combined it as a report.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Hsin-yu Sae-Wang (JULIE)

ชื่อผลิตภัณฑ์ เกมบอย ดิจิทลั คล็อค
Name of the product Gameboy digital clock

Design Story
Product description
Gameboy digital clock, it’s a 2-in-1 game and clock for kids and young learners who are
interested in fun and creativity. Our product aims to develop for young people to provide a
variety of life schedules and fun styles at prices that are accessible to all consumers.

Objectives
1. Help you enjoy the fun and relaxation with creative games and various styles
2. Help gamers balance their schedule with digital alarm clock functions
3. Attract the customers with events include press conferences for the launch of digital
game products at a special price with brand membership
4. Consumers in the early stages of the release of each new version of the game will be
able to chat and practice skills with famous gamers
5. Attracting consumer attention through esports game events will allow players to
develop their witty skills

Design to Market Strategy

The scope of products for entertainment and use for the purpose of the target customers focus
on the age group 3-15 years. Taking into account the rapidly changing technology development,
school-age children should be learning and developing skills along with these new innovations.
The competitive advantage is the addition of a clock function to manage the life schedule so
that gamers can focus on other activities besides obsessing over the game.

Price :

- Game Boy Version 1.0 1700 baht

- Game Boy Version 1.0 + Package 1800 baht
- Card to join board game important matches with professional gamers + Package + Game
Boy Version 1.0 with updates 2500 baht
Place : Customers can communicate for viewing and shopping through online and official
stores. The online store is located in Bangkok and the official online store is at www.E-
gameboy.com. Both sites are staffed by the brand to welcome customers and answer questions
and offer great deals.

Promotion : For the first purchase, all customers will receive a valuable game package and
receive an invitation to become a coach in various gaming tournaments. Every month the
program is updated and there is an additional paid pro version for stability, which if the
customer is a member of the brand is entitled to a discount on the pro update.

Steps of the product design

Reflection
This project I’ve learned so much about marketing and business. I’ve learned that opening a
company isn’t easy. There are tons of things that we need to know and learn. At first I thought
that this might be easy and not that tough for me. I thought all we need to do is think of a product
and draw a final product. It made me think of when I was a kid, we liked to pretend that we’re
selling something, paying for a product, and doing the cash thing in the cashier. In reality, starting
a business is not easy, we have to think as a customer and question ourselves all the time that,
if I’m the customer, will I be satisfied with the product. Since this work is an individual work and
I took almost 1 week to finish this, is a very short amount of time. I’m proud of myself that I can
manage time even though I’ve got other assignments to complete.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Nichapat Singkarin (Kanom)

ชื่อผลิตภัณฑ์ ขวดลูกปั ด
Name of the product Bottle of beads

Design Story
Product description
The product is just a simple bead that can be opened and closed when attached to hairs.
Nowadays, only few people use or even know about this accessory. Therefore, we are bringing
back the trend of decorating our hair with colourful beads. However, we will mix the modern
style to the product so that people are more likely to buy the product. Buy 2 and Get 30% discount
on the second one This is because our customer will be more likely to buy only 1 product.
Therefore, we create this We will add the beads into the clear unique bottle in order to make
the product become multifunction. It will not only be a hair decoration, but also a house
decoration when it is packed in the bottle.

Objectives
1. to bring back the 90s hit product and adapt it to become more interesting in the
modern world.
2. adapt it to become more interesting, yet also remain the usage as in the 90s.
3. changing the package of the product to become more usable and adaptable with the
modern style.

Design to Market Strategy

The details of the product
Our product is not only a jar filled with hair beads. We decorated every single jar by hand and we
also add an option for customers to choose a jar with beads only or a jar with the combination
of beads and folded paper stars that emphasized the 90s trend.

Sales and Promotion

Buy 2 and Get 30% discount on the second one This is because our customer will be more likely
to buy only 1 product. Therefore, we create this promotion to encourage their peers to also buy
it. This can easily lead us to make our product become more popular. Also, the person who is
buying only 1 product can think about buying another one to give it to others which will help us
spread the trend of our beads.

Shipping free (when reached 250฿ purchased) Because of the covid-19 that makes it harder for
us to sell the product in the house’s decoration way. Therefore, we will encourage that target
customer group by offering them a shipping free. When they reach 250฿ purchased, so they feel
that the product is cheaper than others’ house decoration.

3D pictures: We will also provide 3D pictures of our product in our online store to make the group
of customers that like to see samples of products before buying feel less uncomfortable buying
our product.

CSR project: We will donate 5% of our revenue to organizations that need help. The organization
that we will choose will be about the elders because we can both donate the money along with
our 90s’ theme product.

Steps of the product design

Reflection
By creating this product, it can be seen that people are still interesting in the 90s product.
However, they will not really like the plane simple 90s product. There should be some change
added to the product in order to make the product more interesting. To pull out people’ s
attentions, by adding the modern style to the product makes the product become more
interesting. Also, using marketing strategies and SWOT analysis, it shows us which and what we
should be changed to make the multifunction product that can be sold in nowadays.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Athip Charoenchonkul (Kaopun)

ชื่อผลิตภัณฑ์ ตุก๊ ตาหมอนผ้าห่ม
Name of the product Dolli Dolli Multifunction cushion

Design Story
Product description
We see our opportunity to introduce our new product to the market by using the idca that
was popular during the 90s and reform them to meet nowadays trends (Health & Lifestyle). We
develop our product by applying "Silver Nano Technology" for antimicrobíals to kill bacteria
causing bad odors and also use "Nanostitch fabric with cooling technology" at one side of our
products to make the customer feel more comfortable (cool or warm) depending on the weather.
About marketing and distribution channels, we have a strong relationship with our distribution
channel which will make us have a strong customer base. Also, our distribution channel (IKEA and
MUJI) have a strong brand image which will attract customers to buy our product there according
to their lifestyle. To introduce our products and company to both new customers and our
members, we have many online platforms such as Shoppee, Lazada, Facebook, Instagram and
our company website. Our Dolli Dolli cushion is designed to be used as a multifunction and high
quality material So the customer will feel worthy to spend their money on our product.

Objectives
1. To increase sales volume year over year by 10%
2. To increase the number of new customer 5-10% per year
3. To increase customer lifetime value by 10-15% per year
4. To achieve the customer engagement totally by not less than 80% per activity.
5. To create and launch new design characters every 6 months.
6. To get average lead time in design approval from customers within 7 working days.

Design to Market Strategy

Our product, Dolli Dolli cushion, is developed to be used in multifunction which are cushion,
blanket and also as doll & decoration. Our prospective customers are kids, teenagers and adults
with both males and females. The price of our products are 160-380 Baht up to the raw materials
and designed characters. Our products are sold in Muji, IKEA, and online platforms. We also have
discount promotion for our members.
Steps of the product design

Reflection
I am proud of this project because I feel that I have doing real business. I feel challenging myself
because to improve the products from 90's until it's become popular nowadays is not easy.
According to my research, I know more about Nano Technology which is successfully apply in
fabric industry. I learn that emotion, significant products & service, customer engagement, and
brand recognition are the key of success in increasing sales volume for this era but price
competition is more focus in the past. Moreover, online platform is the low cost for business
owners and easy access for customers. So, my idea in products and marketing strategy is
emphasized for all the keys which I strongly believe that my products will become popular in this
era.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Kamolporn Deemark (Kwaw)

ชื่อผลิตภัณฑ์ คอลลาลี่
Name of the product Collary

Design Story
Product description
Collary is a product that is similar in concept with the friendship bracelets but this product
symbolizes friendship with pets and owners. Our product is a piece of material that is put around
the neck of the dog. It also has many functions such as fashion, identification and controlling
pets. Moreover, our product is made by the notion that the pets deserve the product made with
the same attention as what we use for ourselves and our product is both functional and creative.

Objectives
1. To make the product become the first choice of everyone’s companion pet.
2. To make the product be a customizable product at an affordable price for the
customers.
3. To make the company increase the profit every month while decreasing production
cost by having the same product quality.

Design to Market Strategy

On market Strategy, I use the 4P the product and company become successful. For the first one,
the product has a lot of details for the customer like the keychain that the customer can add on
and a lot of details like the name tag with the picture and name of their pet. So it means that the
customer who buys this product will not only get the functional dog collar but also get the
wonderful design. For the price, I made the customizable product for the affordable price for the
customers so the starting price is 300 bath but if the customer wants to add on they need to add
the money for each keychain (120,80, 20 and 30 bath). Moreover, I use online selling to become
the main one. Lastly, the promotion I ask the influencer to promote on the online by our own
websites.
Steps of the product design

Reflection
In this project, I have done many things about how to begin the company and making it to be a
good one. I think this project made me know how hard it is to just create one product by using
many strategies to come up with one product, how much information that we have to find out
in one product and how much afford that we have to put in one product. Moreover, this product
makes me know more about myself and what I actually love. I have learned that when I love
something we can do well with it. even if it is hard like the information bot the environment
analysis and consumer analysis. also the hardest part for me is the 4p strategies but it is very
useful for the product.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Araya Wattanakhunnatham (Lanna)

ชื่อผลิตภัณฑ์ คอลเลคชัน่ เดอะ บีบ จากร้านเอ็กซีเอส คลอเซท
Name of the product The Beep Tee shirt collection from XCs closet

Design Story
Product description
The collection Beep Tee shirt is more than a normal its extraordinary, its more than normal
shirt by customers can decorate their own style of the shirt under the first theme of our product
is the 90s. Our company sees that the walkie-talkie in the 90s was popular and people were using
it nearby a mobile phone. So we develop it into our shirt and create some features to look special
and unique.

Objectives
1. To create creativity in the society from our shirt (fashion and unique)
2. To sell the best quality of shirt (cotton 100%) at the best price of the shirt (610 baht)
3. To empowered social by the create the campaign to help people in the society by
using our code to represent

Design to Market Strategy

On the Market Strategy, our company uses the 4P to help our company manage and grow. By
using the first P it produces a unique shirt that customers can design its own under the first
concept of the collection is the 90s and the code of the walkie-talkie. The price of the shirt is
around 610 Thai baht, calculate with the quality and creativity, which the price is not that high
and low it in the average price that customers can get our shirt. The place for our store is the
middle of Siam Square and the department store, moreover in the online store such as our online
store and the famous online shopping area Lazada and Shoppe. Lastly, hire a superstar to
commerce the product and advertisement the product to online platforms or billboards.
Steps of the product design

Reflection
First, when I got this project I try to think of what I can sell and unique. I come up with the walkie-
talkie idea which is very interesting and very unique. Next, I want to develop it into a 20-century
idea too. I think of the shirt that teenagers and people like to wear. I need to think a lot and
develop the lessons in class to meet this project. It was challenging but it fun and it can help me
to develop it in the future in the business career.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Punna Suwannit (Le Ann)

ชื่อผลิตภัณฑ์ เคที เพอฟูเม่
Name of the product KT Perfumé

Design Story
Product description
The goal of this brings back the 90's Kitty perfume collection. Our company wants to recall
the Kitty fashion that has been popular for a long time. Our package and smell is produced for
Kitty collectors and perfume lovers. We want to make something unique for customers and try
to bring back the 90's feeling and fashion.

Objectives
1. To recall the fashion and cartoon characters from 90’s
2. To create new smell and unique perfumes for customers
3. We want the customers to feel confident and show their personality from using our
perfumes

Design to Market Strategy

KT Perfumé, as the name of our brand, we show “KT” comes from “Kitty” our brands focus on this
characteristic. The design of the perfume’s packaging will represent the kitty character. We will
make a unique smell such as White Chocolate, Brown sugar, and special smells that come only
one month per year are “Strawberry bubblegum” and “Caramel popcorn”. But people who are
interested in our special smell need to become members first, then you don’t need to wait for a
pre- order like common customers. Our products have a price of 120 baht ( tester size) . For
collectors, if you buy 3 smells with different packages of the normal size, it will cost 1000 baht,
you save 50 Baht. Because we want to sell all of the characters at one time and it can attract
collectors to collect. For the grand opening week, customers who came to our front store will
receive a 5 percent discount. And if you come and you register for membership you will receive
a 15 percent discount 3 times that you come to buy our products. Moreover, there is an activity
on Instagram by uploading our store in the story IG and tag our account. We will give you a lucky
draw to receive an exclusive smell of our product. Also, if any customer buys during the festival
such as New year, Valentines and customer’s birthday month.
Steps of the product design

Reflection
As I start to create this project, I know that it will be challenging. However, I try to think about
what I would do to get the customer’s attention to be interested in our perfume, I research about
the brand name perfume that smell that not much brands are doing. So I think I will grab the
customer’s attention by making a unique smell of perfume. And I thought that not only the
customers think about our brand. For our future plan, we will make a new and unique smell every
year, if you want to know first you can follow our Instagram to see the update of our company,
and enjoy our smell of perfume.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Tanaphon Tantipisit (Liang Liang)

ชื่อผลิตภัณฑ์ แคล็ปคลิป
Name of the product Clap Clip

Design Story
Product description
“Clap clip” is a business producing a good equity hair claw clip with different 90s popular
patterns. The fact that present-day claw clips are very popular among the female society from a
very young age to old age. Plaid patterns can look very fancy for the young and also can look
modern for the old. Claw clip is an essential product that most women own at least one. With
good packaging, it can also be a good present for special events.

Objectives
The purpose of the product is to design a unique claw clip using patterns from the 90s.
Also to provide a design for those who love 90s style and or able to remind them of the old
vibes. It also can be given at a special event or to a special person. The customer will get the
best quality of our product and the receiver will get happiness

Design to Market Strategy

The product itself is unique from others in the market, providing an eco-friendly packaging that
makes the product loyal and it also sells in the popular beauty store where a lot of the consumer
will see and likely to buy our products. The price is not too expensive and accessible for our target
client. We also provide offline stores and update news on social media platforms, this way the
target client will often see our products, the more they see it the more they will like it. Moreover,
since it is a beauty product we will use influencer and beauty vloggers to promote our product.
Steps of the product design

Reflection
My inspiration in this project is from what I loved. Claw clip is one of my needed items in my daily
life. It is better than a hair band because it decreases the damage to your hair since it does not
pull your hair from the root but can collect all of your hair. To meet this project theme which is
the “bring back 90s” I decided to research the popular fashion trend at the time and found out
that plain patterns are one of them. I bought the claw clap and the plain pattern fabric. I then
glue it on the claw clip piece by piece.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Raphiphan Limbundee (Liew)

ชื่อผลิตภัณฑ์ ลา วิเวียน
Name of the product La Vivian

Design Story
Product description
Our products are inspired by the 90s movies iconic characters: Vivian from Pretty women.
The 90s were a pretty amazing time to grow up. For a lot of reasons. But, for girls, it was an
especially ideal time. As a result, there were a ton of '90s movies characters every girl wanted to
be. All of sudden, our team brings this desire and transforms it into a real product which everyone
and every age can afford. The product lines are separated by the characters we choose for the
customers to get into the full-range transformation. Furthermore, we adapt the modern
cosmetic’s technology with the actual product that they used for the actress in the 90s. Our
products is also no animal testing and Cruelty free brand. We create the products you tell us you
wish existed. We believe in thoughtful design, and non-toxic products. But most of all, we believe
that beauty is about having fun, wherever you are in your journey.
Objectives
As a brand that puts fun and expression first, Eiga is redefining the beauty industry by
fusing the
insights of our community with our beauty-editor expertise to create a line of intuitive,
enjoyable products that work hard for you. Together, we are bringing the experience of
shopping for beauty into the future. Eiga is giving voice through beauty as a direct-to-consumer
company that leverages the power of personal narrative to own the beauty conversation on
the internet. The goals of our business are
1. Give the price that everyone can afford.
2. We attempt to solve people's problems by offering specific products and cosmetic
solutions.
3. Use high-quality, luxury and natural ingredients.
4. Practice high ethical standards, Respect, and protect the environment.
5. Earn at least a 20 percent after-tax rate of return on our investment during the next
fiscal year.
Design to Market Strategy
The products of our brand will take place in online plat form—website, facebook, instagram, and
twitter —in order to reduce the cost for the actual store and to collect the big data in order to
improve the product, identify our target audience and customers accurately, and allow
marketing to be optimised and to use methods that work, rather than trying numerous different
avenues. We Sign up for the service in store at the NYC showroom and the pop-up shops in
designated cities in Thailand, the US and Korean during the promotion for the new campaign for
the customers to see the real product and raise the engagement between the brand and
customers. For the promotion of the product, our brand will make the video tutorials for the
makeup looks by the makeup artist. Moreover, we will approach our customer by sponsoring the
micro influencers and beauty bloggers to promote our product. Also our blog, Eigacosme,
featured interviews with women who talked about their skincare routines and their favourite
products, thus building a dedicated and significant audience over time. We used content
marketing before and after its launch to educate customers on how beauty products should be
used, and to inspire new ways of use. Furthermore, we include special offers, promotions and/or
events that can generate buzz. This will help our brand/blog gain significant traction and buzz to
grow customers.

Steps of the product design

Reflection
With theme of 90’s, I did a lot of research in order to understand the marketing, the trend, and
the lifestyle of 90s people. I was struggle with the product as I have too much ideas for it;
however, I decided to bring my interest to use in this project. I combined the 90s movie
characters that I like and the makeup trend together as I wish the older can bring back the
memories and the younger can create the memories. The hardest part of this project is we have
to be creative and unique from others.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Matthew Jedrzycki
ชื่อผลิตภัณฑ์ เสื้ อรันฟอร์เรสต์รัน
Name of the product Run Forrest Run shirt

Design Story
Product description
The Run Forrest Run shirt is a product of the company Sporting Giggles. It is a running shirt
that is designed with a picture of a man running and the text “Run Forrest Run” referencing the
famous movie Forrest Gump, specifically the scene when Forrest is running away from his
pursuers and Jenny shouts “Run Forrest Run” which is arguably one of the most famous scenes
from the movie.

Objectives
1. To build a reputation for the company
2. To supply customers with a product that customers find satisfactory
3. To build relations with other businesses

Design to Market Strategy

Sporting Giggles is mostly concerned with the text and the humour it conveys to customers.
Customers may not feel anything when they look at other sportswear because it is built to look
simple and straightforward, but customers will feel joy when they see Sporting Giggle's
sportswear. Since a good running shirt costs about 700 baht. To cater to the younger generation,
I wanted to keep the price low so that they would prefer this product over other products. The
shirts will be manufactured in Thailand, but will mostly be sold internationally because they tend
to cater to an international audience rather than a domestic one. Since I want to cater to a
younger audience, and social media is very popular among the younger generation, the product
will be marketed on social media apps. A humorous message will be shown so that audiences
interpret the product and the business as humorous.
Steps of the product design

Reflection
This assignment was definitely one of the most time consuming assignments I have ever done,
but it also taught me a lot. Doing the report increased my creativity skills as I had to think of a
product from the 90’s, but still relevant in today’s world. It increased my analytical skills for
marketing as there were so many aspects to doing a report, such as the customers, the cost of
operations and competitors. I had to apply many things that I have learnt through out the year
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Yotsavadee Pontip (Meen)

ชื่อผลิตภัณฑ์ โมร่ า เจล ไนนตี้
Name of the product Mola Gels 90s

Design Story
Product description
We want Mola Gels 90s to be attracted by its image look and the scent to remind the
teenager of the 90s movie by using the smell and image of the product itself. The product itself
will be designed in usable form and colourful and a reminder of the movie, we will provide the
unique scent to the product which when the consumer smells they will remind of that movie.
This will be our main strong point which is creating the unique features of our product.

Objectives
1. Having many promotions for the consumer, with flash sale and new launching
promotion
2. Creating more types and several of the products, coming up with more new launching
products to match up with trends and the needs of the consumer.
3. Promotion throughout the Festival and provide the the addition gift box for birthday
member
Design to Market Strategy
The target group that our brand would focus the most on is the teenager in rural areas which
mostly transport with bts/mrt/airport link. Customers at the ages of 14-25 will mostly have the
opportunity to buy the product because we have launched our product at the online platform
and on Clothing Accessories Stationery which cover many branches on online shopping at Siam.
People at this age have the most possible opportunity to go to this kind of store. Most of the
Teenagers also have a bag and mostly use the transportation by the bts/mrt or even the bus
which our product has been designed as a keychain and with a colorful and usable this will really
target the consumer.

Providing a promotion buy 3 with at the line office will receive the special price and with the
box set packaging to attracted with consumer. The price is 79 bath for each (hand gel) 69 bath
for each ( alcohol spray) Box set cost 229 bath @official line from the normal price 237. We
suggest at this rate price; our main consumer target will have the most opportunities to buy
Steps of the product design

Reflection
This project is very difficult and challenged a lot on we need to think back what we want to
represent and bring back about the 90s trend. We have to research a lot on the product and the
trend even need to see if we choose this trend what type and target people who be interested
to buy. This project really helping out on the marketer skilled, we need to use the creativity’s
ideas and the strategy to combine together. Looking for the goal and profit just like we going to
make a real brand which is actually fun to do and really useful and going to be a great
opportunities and experience if we wanted to open up a company.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Nitcha Acharnewvanit (Mew)

ชื่อผลิตภัณฑ์ อมิ คาบัน
Name of the product AMI KABAN

Design Story
Product description
My product is mostly focused on cross-body bags with the shape of cartoon characters,
which make from fabric. I use two kinds of fabric a Polyester fiber and Spandex fabric imported
from Japan. For the Polyester fiber, I will use the outer of the product as a design of characters.
The Spandex fabric will be used as a lining of the bag for the accurate thickness of the bag to
produce the stuff of the customer. Also, our product has two lengths of sash for the bag, a short
sash, and a long sash. The sash will also use polyester fiber, which is similar to the outer of the
product. It can be removed and changed to another sash. Moreover, there are two sizes of bag,
which are “CHIBI-size” and “TANNI-size”. The CHIBI-size is a tiny size about 6 inches and TANNI-size
is a normal size about 8 inches. Our design will be unique from other brands because we design
a bag with cartoon shape. It will be compatible with several styles and attract more customers.
Objectives
1. To reproduce famous characters from the 90's to the world again. Mostly, the project
is focused on cartoon characters from Ed, Edd n Eddy.
2. To represent a new design of bag from cartoon characters and become a well-known
brand to all around the world.
3. Expand the business to western countries' markets because Ed, Edd n Eddy is a
character from North America.

Design to Market Strategy

The market strategy contains the consists of the target market and 4Ps functions, which contains
Products, Price, Place, and Promote. Firstly, Products is mainly fabric bag, I got the inspiration
from the 90’s characters that are known as Ed, Edd n Eddy. Our product was named TRIPLE-ED
KABAN, which contains two sizes of the bag: “CHIBI-size” and “TANNI-size”. Also, our bag includes
two lengths of the sash that can be comfortable for the customer. The fabrics that we use are
Polyester fiber and Spandex fabric, which are imported from Japan. Secondly, the price of
products is from supplies, factory sized, and employees. From the calculation, our specific price
is set at 389 Thai baht for CHIBI-size and 479 Thai baht for TANNI-size. The calculation depends
on competitor price, the competitor set price around 400-600 Thai baht with only one size. We
have an idea that the price must not be too high and too low. For the special price, we will give
the code to limited customers. The code will give the customer a special discount of about 15%.
The customer can get the code from that campaign in social media. Thirdly, a place or location
will be placed at Cartoon Network company and online website. Mostly our company, AMI
KABAN, was an online website, it was related to our goals of expanding our business to Western
countries. Moreover, the website doesn’t limit the properties of customers, it allows all ages to
visit our products. Lastly, our Promote will mostly be online promoting. We can use social media
such as Facebook, Instagram, Twitter, and other applications to promote our products online.
Also, we can use the net idol and superstar to help promote our product. They can help us gain
more customers from many different places. We will also use the Youtuber for reviewing our
product and let them explain about our campaign. This will attract more customers who want
confidence from our products that it is good or not. All of these strategies can help our company
become well-known and more successful.
Steps of the product design

Reflection
After completing the project, I have learned many things about to begins a company and starting
from the first products. The most important thing for this project is to research data, it was very
challenging because we work at home during COVID-19 situation. We need to research many
things such as supplies, price, and other steps. Then we need to set the goal and started to follow
the steps to reach our goal. I think this project was very helpful for the beginner, who wants to
start a company. It is a basic thing that every company should face before becoming a well-known
brand. According to the project, I had been researching for market analysis that includes
environmental analysis and consumer analysis. In this part, it was an important part for the
company to begins a product. Then we will continue with SWOT analysis, which makes us focus
on our strengths, weaknesses, opportunities, and threats. In my opinion, it makes us get to know
more about our product. Moreover, the marketing strategy is also another important part. It
makes us research for more details of 4Ps, which very useful for our products. However, every
part of this project is important to the products. To conclude, I think this project can be useful
for me in the future. It can help me for starting my own business and do other tasks. I feel that it
very enjoy in design the product's part. Also, the research of suppliers for the product is very fun.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Kunranit Suphap (Mild)

ชื่อผลิตภัณฑ์ เรดิแอร์
Name of the product Radiair

Design Story
Product description
As in nowadays, wireless earbuds takeover normal earbuds. This product is called Radiair
which stands for radio and airpods. I got inspired from radio that was popular back in the 90’s
and adapted with the airpods case which has been used widely in these days. My goals are to
make my Radiair popular and bring back the radio trend and having a target group of teenegers
and people who use airpods who like it in trendy fashion.

Objectives
1. Bring back radio that was popular back in the 90’s
2. Make Radiair well known

Design to Market Strategy

Place- I will only sell products online customers can order through different channels. The idea of
selling online is that it is easier to preview the product without coming to the store and more
opportunity to sell more widely.

Price- The price for this Radiair will be at 299 this price is not too high for a good quality and
creativity design that gets you into the mood of the 90's. I use the price strategy by putting the
price end with 99 which will make the customer feel like it looks cheaper.

Promotion- for promotion I will give customers a discount based on the amount they buy and
buy during the festival. Such as if you buy 2 get second for 50% discounts and do each promotion
in a short period of time this would motivate the customer.

Product- This product is made of good quality rubber which will have highly protection for
customer’s airpods. Due to the price of airpods it is very high so customers consume to have a
good protection for their airpods.
Steps of the product design

Reflection
From this final project the problem that I faced is that first I don’t know what product I should
do. I have a hard time finding an idea for this product. However, I ended up with this airpods case
called radiair. The fact that there is not much information about radio but I already finished with
the product, so I decided to keep on working with this product.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Praewphailin Therdsiroj (Mine)

ชื่อผลิตภัณฑ์ ปริ้ นเซสเบรสเลท
Name of the product Princess Bracelet

Design Story
Product description
Accessory such as necklace, bracelet, or anklet have been popular since 90’s. They were
popular because of the power of music. One of the styles that was very popular is Grunge style,
for example choker, leather cuffs, gothic crosses, or safety pin bracelet. However, the today’s
trend has been changed. Those Grunge style was left out. Today’s people prefer to wear
something modern and simple. Therefore, our company wanted to bring back those trends from
90’s and convert it to be more modern which came out to be a bead bracelet. Choosing a modern
color and simple design. We also make it unique by combined our product with the today’s
cartoon trend which is princess movie from Disney. The reason why I choose to combined with
cartoon’s trend is because my target customer is usually a kids and teenagers whom are actually
attracted by cartoon.

Objectives
1. Convert 90’s accessories to be more modern
2. Make kids have more creativity

Design to Market Strategy

Product or service
The product is a bead bracelet with different colors of Princess’ color tone. We give some
detail to the bracelet by adding some pendant. The factor in choosing the princess depends on
the popularity of that princess and also a profit that that movie made. Moreover, from the google
form that we survey teenagers of what Disney movie that they like the most. The result come
out to be a princess movie.

Price
The price of bead bracelet would be 69 baht including the 7 percent taxes and shipping
price. With this price, I would get a total profit of 14 baht for each order of bracelet. Moreover,
this price is cheaper than any other shops.
Place/Location
Our shop provides both online and offline platforms dur to the wide range of our target
customer that might affect the difference of preference on buying things. For the offline shop,
we would sell at some local shop that can be found easily near BTS station or school.

Promotion
- If the customer buys three bracelets, we will provide them an extra decoration pendant
for them to decorate their bracelet to be more unique.

-CSR project. Every purchase of 3 bracelets, we will take 10 percent from our profit to donate
for an orphan.

Steps of the product design

Reflection
This project is what I never think I will do it before. I have to use a lot of creativity to create
something that have to attracted the customer to buy my product. I know more about the
marketing strategy such as how to set the price, the promotion strategy, or even how to name
a brand. I also learn to be more patient too because making a bead bracelet is not easy. I have to
make it bead by bead which I found it to be a very frustrated thing when I accidentally dropped
it or messed up the colors. Lastly, this project definitely going to build the strong base for my
university major or future career.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Sirapat Suriyawanakul (Name)

ชื่อผลิตภัณฑ์ นาฬิกาไวนิลแขวนผนัง
Name of the product Bring Back Time

Design Story
Product description
The name of my brand is “Turn Back Time”. My business idea originated from my personal
preference. I am actually a fan of the 90s. For me, vinyl is one of the most fascinating products
from the 90s. Therefore, it inspires me to bring back vinyl to the modern world. Currently, the
vinyl trend is starting to come back. Many people are looking for a vinyl disk. Moreover,
decorating house trends are very popular among teenagers and adults. Whether you live by them
or feel totally unaffected, from popular paint shades to furniture choices, everything designed
for our homes is influenced by a wider trend. Vinyl is one of the best choices for decorating your
house. The choice of home design styles often changes from time to time. Very rarely do people
stick to one design style or one decoration style for a long time. As people usually buy clocks to
decorate their house, they will buy a clock that suits their house style. Our brand provides many
styles of vinyl disk wall clock. Our vinyl wall clocks can suit every house style such as cozy,
modern, minimal, and etc. Whether the style of house you have, we can make it more beautiful
by our vinyl clocks. We have two designs of clock which are normal vinyl wall clock and custom
vinyl wall clock. We have custom vinyl clocks provided. The custom will be carving discs into
cartoon characters, famous landmarks, famous movies, and etc. Moreover, we can paint a disc
into a beautiful picture as well. For movie fans, they can buy our carving movie scene vinyl clocks
to decorate their room. It will be unique and has only one in the world.
Objectives
1. Become one of the most famous clock brands in Thailand
2. Get more attention from people who not interested in vinyl clock
3. Gain more than 70,000 Baht profit annually
4. People more interested in vinyl
Design to Market Strategy
The product that I came up with is a vinyl clock. The clocks have many designs according to the
styles of vinyl disks. The price will start from 200 Baht. It will get higher when the design is custom
and hard to make. Our brand provides many styles of vinyl disk wall clock. Our vinyl wall clocks
can suit every house style such as cozy, modern, minimal, and etc. Whether the style of house
you have, we can make it more beautiful by our vinyl clocks. The vinyl clock are made of old left
over vinyl discs from old grocery stores and recycle records. They have many types of vinyl that
are not expensive. Moreover, it increases the sale for these grocery stores too because people
usually buy things in shopping malls. I will order different styles and types of vinyl disk because
our brand has a custom vinyl wall clock too. The location of our store will be in Ari, Bangkok
because there are many shops around this area. Moreover, there are many companies and
buildings. This area is like a landmark in Bangkok, therefore I have a chance to get foreign
customers as well. I will also sell it through an online platform. I can put the ad on and attract
more customers. I will also promote my products by giving it to my acquaintances and if they like
it, they will spread the idea of my products to other people. I will promote it through an online
platform which provides more costs. Moreover, providing our customers a 5% discount for buying
three vinyl clocks, and 10% discount for buying 3 vinyl clocks with one custom vinyl clock. I will
also provide coupons in order to thank my customers and to encourage them to continue buying
my products.

Steps of the product design

Reflection
This project helps me to thinking back of what we learned in a Marketing class since the
beginning of the year. It helps me to understand more about each topics and allows me to come
up with new ideas. The concept “Bring Back the 90s” is very interesting to me. I have found that I
can express my ideas more than I thought. I got to bringing back those knowledge that I already
forgot and used it in this project. I realized that I have faced many difficulty while doing this
project. However, I do my best and happy with the outcome.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Thanamit Klomjit (Namit)

ชื่อผลิตภัณฑ์ เตลาเพีย
Name of the product Therapeia

Design Story
Product description
Therapeía was established in 2021 during the Covid-19 outbreak. Most people feel stressful
and need therapy for their life. I came up with the idea of scented candles which is trendy at the
moment but add the unique gimmick which is based on 3 iconic movies from the 90's which are
Home Alone, Romeo & Juliet and Pulp fiction. Each scent is based on the tone of an iconic movie.
Home alone gives a Christmas vibe so it will fit perfectly with vanilla. Romeo and Juliet is romantic
so it fits with rose and lastly pulp fiction which fits with a strong scent like pomegranate in order
to make the customers get the same vibes as if they are in those movies.
Objectives
1. To provide the best services and quality products to customers in the hope that they
will return to our shop
2. To focus on the better quality product with an affordable price in order to attract the
competitors’ customers
3. To follow an eco-friendly trend in order to help save the environment
4. To have the customers use our products efficiently and in the most effective ways
Design to Market Strategy
Product or service: For the product, there will be 3 scents in total which are vanilla (home alone),
pomegranate (pulp fiction) and rose (Romeo and Juliet). The product will use reusable ceramic
plant pots instead of plastic for the multi-function uses. The packaging will label that it’s cruelty
free and free of paraffin in order to follow the global issue trends so people can decide to support
us. The design will label the characters from the movie and the customer will also receive a
random card which has a random character with their quote in it. Customers can return the
product before using within 7 days if they have any problem with the ceramic or the product
Price: The price is around 600-700 Baht because my brand is new and is now focusing on the
scented candles only. If the price is high as jo Malone or bath & body works, it won’t engage
people to buy it because there isn't any guarantee yet that my product can be on their level. The
lower price can engage more customers to reach out and decide whether my product is good
and effective. Teenagers are also my target group so this price is more acceptable for them
Place / Location: Since the ideas of ‘Therapeia’ are new, it would be better not to take risks and
start with cheaper selling venues instead such as e-commerce websites or Instagram. Once the
brand gains popularity, I can present the activity booths or mall kiosks. I need to wait until I
generate a steady income. The scented candles have a different shelf life from the foods. It
doesn’t expire but might fade away over time (around 2-3 years) so it isn’t a main concern.

Promotion: Giving out the brochure at the mall seems so outdated because it annoys and
disturbs people. One effective way is to find an influencer or idols that review the products by
sending the products to them. Once they review it for us, the product will gain popularity because
their fans are likely to buy things that they use. Talking about in-store promotions, testers are
important. The smell of the store needs to engage the customer and there should be testers for
the customers to sniff and choose for their products. Other grimmicks like drawing and winning
the prize after spending 20$ (for example) is an interesting choice. If the customers already spend
19$, they will be likely to spend something more to reach the price that I set.

Steps of the product design

Reflection
I am satisfied with my final product because I have a good time management and finish
everything before the deadline. At first, I don’t know how to make my product differentiate from
the competitors but after thinking about the global trends and multi-function uses, I think it’s
really suit and satisfy my target group which is teenager. I am very happy with my concept, ideas
as well as my final products. To be honest, I want to do real scent candles but due to the covid-
19 situation, it is very hard to go outside and get the equipment that I need. I have already search
for the product online but the items didn’t satisfy me and didn’t suit with my eco-friendly concept
since most stores still use paraffin and I am really looking forward to find reusable pots. I created
a mock-up instead by drawing the designs that I thought in my head into my ipad. I put a lot of
effort on this product design such as logo, matching color scheme, card design etc. Overall, I am
happy with my final project and really looking forward to the real field in the future.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Phanita Chaiyawat (Namtan)

ชื่อผลิตภัณฑ์ ครั่งตราประทับ
Name of the product Wax seal stamps

Design Story
Product description
The product will be a box consisting of waxes, stamper, a candle for lighting the fire, and
cards arranged nicely in a box that is created to suit the modern world. Our product is from the
90s, yet contains the modern style of box to attract teenagers’ attention. There are several wax
colors for the customers to choose.

Objectives
1. use the nostalgia tactic to engage and attract customers.
2. adjust its design to be a modern style, but still remain its original facility and usage.
3. want to hold back the creating look of elevation and importance.

Design to Market Strategy

Product - The product will be a box consisting of waxes, stamper, a candle for lighting the fire,
and cards arranged nicely in a box that is created to suit the modern world. Our product is from
the 90s, yet contains the modern style of box to attract teenagers’ attention. There are several
wax colors for the customers to choose. I also provide a sample of the stamp’s pattern for the
customer to help them decide whether which one they prefer.

Price - One box will be 350 baht which the customer will get waxes, a stamper, a candle and cards
packing in the box nicely.

Place - We will only be an online shop because we need a lot of cost in order to open the offline
shop. We will try to gain more money during online selling and the. Open our offline shop when
everything is at the right place and the right time.

Promotion
- Free shipping —> for at least 399 Baht purchase. Therefore, the customer needs to buy at least
2 boxes for free shipping promotion.

-Limited Edition —> we will create a limited edition of our product due to any events. Only 10 to
30 limited edition products will be available in each event.
Steps of the product design
1. Cut the front of unused box
2. Attach the plastic sheet to the back of the side that had been cut
3. Put all the materials inside
4. Use curled paper as a decoration inside the box

Reflection
There are only a few obstacles in doing this project. At first, I lacked an idea to meet with the
concept. However, when I realized what to come up with, the work went along pretty well.
Moreover, I spent too much time thinking about how my company is going to be organized and
looked like, so I can’t manage time wisely. All in all, I enjoyed making the product and decorated
it with the recycled products. This work came out as well as I had expected.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Nawarat Jittakajornkiat (New)

ชื่อผลิตภัณฑ์ แคลร์ เดอ ลา ลูน
Name of the product Claire de la Lune

Design Story
Product description
Our product focuses on the trend since the 1980's. At that time, Sailor Moon was the
character that many girls wanted to be. So, we would like to make that dream come true. It is
something that everyone uses on a daily basis because it can help people have confidence. It is
a perfume that has a signature of each character. Each of our customers likes a different
character and it makes they want to enable us to support customers. There are 5 main characters.
So, the customers can choose to buy from the character that they liked as a child. Claire de la
Lune perfume has a beautiful bottle design. When the customer uses it, they will feel like they
fell into this manga. In addition, customers can be assured that they will not have any allergic
reactions because our perfumes are made from organic ingredients. So, children can use as well.
Objectives
1. To reenact 90's manga concepts to products.
2. To be the number one in the non-chemical perfume industry.
3. It has a price that teens can purchase (not expensive).

Design to Market Strategy

Target market: Our brand’s targets are women from kids to even the elders. Our perfume is
organic perfume. So, children and the elders that have sensitive skin can use it without chemical
allergy. We also have different fragrances between kids' perfume and adult’s perfume because
we see that children and adults have different perfume styles. So, we wanted to make the
perfume suitable for different ages.

Price: Every year there will be new branded perfume brand launches. It can make our profit lose.
However, the trend of organic ingredients still remains and we will develop the product to be
the number one of the perfume market. Also, we use all organic ingredients, and it's affordable
for teenagers. So, teenagers can easily purchase. We are using value-based pricing (setting a price
based on the competition charges). Because most competitors have a higher price and their
targets are also teenagers. We want them to be able to afford it. Our products have a price of
299 baht (normal size). For collectors, if you buy 5 characters as the normal size with packaging,
it will cost 1299 baht (196 Baht discount). Because we want to sell all of the characters at one
time and it can attract collectors to collect. For the first 3 weeks, we have a 100 Baht special
discount. So, the total price is 199 baht. All of the prices we all used psychological pricing strategy
with the customers.

Place: Our stores will be located in the shopping center and department store because our
products are products that customers need to taste and smell. It makes our brand must have a
storefront. We will place our store in the middle of the shopping center for customers to have
access. Also we will expand our branch around the countries to allow customers in every province
to be able to access. However, we also have our product via on the website and Instagram to
guarantee customers who have previously purchased can order products by themselves at home.

Promotion: Even though this cartoon is famous, it's not that our products can be sold all year
round, so we run promotions to attract customers. For the grand opening promotion which is
100 baht off for every customer. Moreover, there is an activity on Instagram by uploading our
store in the story IG and tag 3 friends. We will give you a gift and taste of the perfume. Also, if
any customer buys during the festival such as New year, Valentines and customer’s birthday
month. We will have their name engraved on the perfume bottle for free.

Steps of the product design

Reflection
In this project , I have learned about marketing strategies and how to target specific customers.
When I was doing this project, I felt that it would be a difficult task and it's the truth. I started
with the idea of a product and began to find a group of customers that we will sell. The hardest
part is market Strategy. It's something I'm very confused about. and I spend a lot of time with it.
I try my best and put a lot of effort into it. Even if the result is not as satisfying as I had hoped, I
am proud to have made it. Next time, I want to make the marketing strategies better than this
time because I am not detailed enough.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Runchida Jitvivatporn (Nicha)

ชื่อผลิตภัณฑ์ สายคล้อง Apple Watch “About Time”
Name of the product Apple Watch strap “About time”

Design Story
Product description
Apple Watch strap with 90s design. Our product was made of leather that helped make the
product look more valuable. Customers can look for the information at our social media:
Instagram, Facebook, and Shopee. Each product cost 350 baht per each. In conclusion, I designed
an apple watch strap because I did not see anyone else do it before. So, my objective is to be the
first business to design the Apple watch strap with the 90s design. Apple watch’s strap made
customers memorize and know what the significant symbol is. It is for people who like the 90s or
vintage thing, this is very perfect. Also this product can help customers' daily life more joyfully.
They can enjoy changing their strap to match their clothes. Make them feel more confident.
Objectives
1. Being the first business to design the Apple watch strap with a vintage design. Apple
watch’s strap made customers memorize and know what the significant symbol is. It
is for people who like the 90s or vintage thing, this is very perfect.
2. Helping customers' daily life more joyfully. They can enjoy changing their strap to
match their clothes. Make them feel more confident.
3. Successful from doing business. Get a lot of profit from selling this product. Became
famous from Apple watch strap selling. Become better from competing with
competitors.

Design to Market Strategy

Product: Apple Watch strap with 90s design. Our product was made of leather that helped make
the product look more valuable. We made the design look vintage and about the 90s to meet the
expectation of people who love vintage things. I will design the Apple Watch into 3 different
patterns: tape music, film camera, and another with colorful design. I got inspiration from the
movie “Back to the 90s”.

Price: The price of each product is 400 baht. Average price that I have researched is about 200-
500 baht for an apple watch strap. A box of 3 pieces is 1150. To buy a box set, an apple watch
strap costs 383.33 baht per piece. Buying a box set is cheaper than one product. I compare the
price with the standard from Shopee applications. The leather is quite expensive, so I think it
should be a little bit high.

Place: I decided to sell my Apple Watch strap at the Apple store. I see most people buy Apple
Watch straps at the Apple store because it is more reliable. People can come to buy an Apple
Watch and buy my product easily at that time. We do not have to sell by ourselves, we just have
to share money with Apple. I think it is better than selling by ourselves. People will engage with
our product at the Apple store more.

Promotion: Our product design focuses on fashion and beauty. Maybe, we would promote our
product on some fashion shows to engage people who are interested in fashion. I think a fashion
show is the best place to promote our product. Also, I think we can hire some models to wear
our item and promote it on a lot of social media, so we can specifically break into the fashion
market.

Steps of the product design

Reflection
I love this project because it makes me feel like I am a real business person. I have to think a lot
about the product. I did not ever think that to do business, we have to look for many things. First,
we have to think about the product we are going to make. We have to research what other
people think. We also have to think about other factors, such as tax. We have to think about 4ps:
price, place, product, and promotion. We have to realize our strengths, weaknesses,
opportunities, and threats. I should design the product related to covid-19 situation. I have to
decide to sell products online, so people will buy our product easily. I think this project is very
useful. Maybe in the future if I do the business, I can use this knowledge to adapt in the future. I
think doing business is more than what I have thought before.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Chanatda Sareerat (Nook)

ชื่อผลิตภัณฑ์ หมากฝรั่ง คิดคิด
Name of the product KID KID

Design Story
Product description
KID KID is a company name which has meaning of children and it is the first chewing gum brand
in Thailand which has its unique peppermint flavor and the unique packaging style. We have our
own R&D team to work on the flavor and scent and make the best and unique version among
the competitors. We are sure that once you try our gum you will feel the different between ours
and others.
Objectives
1. To change the positioning of the brand
2. Making brand identity to match with new generation
3. To increase the brand engagement
4. Well-known in the market

Design to Market Strategy

Our product is a chewing gum that comes in tablet form with a unique taste of peppermint. We
are sure that the customers will not find the unique taste of peppermint anywhere else but us
because our research and development team create our own taste by using the natural
ingredients to mix with the good quality peppermint extract such as using stevia instead of sugar.
Our packaging is made up of craft paper which we are concerned about the organic usage and
nature conservation. Moreover, our product can be easily recognized as we use the bright warm
color to make our product stand out from shelves. KID KID chewing gum contains 8 tablets per 1
package. So one package cost 10 Baht which is a reasonable and affordable price. Moreover, our
target customers mostly focusing age between 10-25 years old and those who are satisfied with
peppermint so we decided to sell our product through offline and online platform. As for offline
platform we are planning to place them at 7-Eleven, Watson, TOPS market, and Gourmet. For
online platform, we are planning to open the official flagship store on Lazada and Shopee.
Moreover, we ae planning to do a pop-up store to increase the awareness and engagement and
build relationship between the brand and customers. We also will offer good deals once the
customers come and join our activity in the pop-up store.
Steps of the product design

Reflection
As I did this project, I know that to start making a business is not easy because it requires the
potential to think and work, the energy to think how to make the product improve also I need
to research the target customers otherwise the product will be useless. Moreover, I need to put
my effort on my product and make customers understand the concept of the product and make
it different from other brands.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Pariyakorn Kaewpracha (Noyna)

ชื่อผลิตภัณฑ์ เกมเศรษฐีเซเลอร์มูน
Name of the product Sailor Moonopoly

Design Story
Product description
They might want to see their favorite characters in the packaging and design in a magical
and stars theme that is the major theme in Pretty Guardian Sailor Moon. They will have fun with
a monopoly with Sailor moon designs. They will have fun with a monopoly with Sailor moon
designs. Our products should be safe for everyone, not sharp and do not contain harmful
components. Our product should be durable and strong.
Objectives
1. To develop new 90’s collections of Monopoly board games to increase the company’s
market share.
2. To increase our profits every year.
3. Our products will be safe for children and strong.
4. Increase our sales every year and be able to find partners.
5. Sales and promote our products on an online platform to more customers.
6. Sell products at variable costs.
7. To meet the needs of customers demands.

Design to Market Strategy

Main characters in Pretty Guardian Sailor Moon 1 will be the token for players. The design of
boards, houses, hotels, dice and everything that included in the product will be in the theme of
Magical and Universe to represent the Major theme story of Pretty Guardian Sailor Moon. Our
products are mostly made out of paper so it can easily decompose in a short period of time
compared with plastic. The customers who buy our products are people who like Pretty Guardian
Sailor Moon Anime or people who like to buy board games for their kids. The product’s price is
599. Online platform is easily accessible for most of the customers. We also sell our products to
retailers or wholesalers to sell a big amount of products. We also provide sidewalk sales in the
first period of selling to promote our product and we also have brochures and activities for
customers. If they buy our product for 500 Baht they can draw Sailor moon’s goods for free.
Steps of the product design

Reflection
I have learned many things from this project. This project makes me knows more about 90’s
trend. I have to combined 2 90’s trends together it’s very hard but at last I can do it I have got
many teachers’ suggestion and it can help me a lot. I think this class is very good to everyone.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Nannapat Sawatklang (Owen)

ชื่อผลิตภัณฑ์ ลิลเมอร์ ขวดนํ้าสแตนเลสเก็บอุณหภูมิ
Name of the product LILMER’s insulated stainless-steel bottle

Design Story
Product description
The product is the insulated stainless-steel bottle which was designed with the famous 90s
animated movie, “The Little Mermaid”. The product is manufactured to meet modern eco-friendly
trends since people are more aware of the plastic pollution and they choose to use reusable
products instead of the single-use product. Our stainless-steel bottle has high durability,
corrosion resistance, long-lasting lifespans and is friendly to the environment as both the bottle
and lid are recyclable. The product also provides other useful features such as 100% leak-proof
lid, BPA free, dishwasher free, condensation-free, insulation that keep drinks hot for 12 hours
and cold for 24 hours, and built-in added filter. Another uniqueness of the product is the design
which changes according to each character in the movie. It gives a chance for customers to have
fun customizing the color of the bottle until it meets with their desires. Plus, every 10% of our
profit for selling this bottle is donated to help the marine environment so it is worthy for
customers to get the quality product while helping those marine lives at the same time.
Objectives
1. Attract more adults who like The Little Mermaid to buy reusable bottles for their own
needs and wants.
2. Be able to gain the market share and get 20% after-tax profit.
3. Introducing a high price and high-quality product to attract the target audience.
4. Not only the design and concept, I want my reusable bottles to be accepted as a high-
quality, useful and easy-to-use product that meets with customer’s needs.

Design to Market Strategy

The target market is adults at the age of 25 to 50. This group has more potential to buy the
product since they have more purchasing power and also tends to use unique and eco-friendly
products. For the product, it is the stainless-steel bottle that has many useful features with a
design of the character in “The Little Mermaid”. The product doesn’t have an environmental
impact since we use advanced technology to manufacture it and the material is also 100%
recyclable. To ensure the quality of the product, we offer the lifetime warranty for every bottles
and post-sales service for every customer. The brand launched the charity campaign to donate
our profit to help marine life from plastic pollution to portray a good brand image and also
reputation. Since the product has three sizes (350 ml ,550 ml,750 ml), the price is $47, $50, $57
respectively. The price is set to compete with the existing brand. The high-quality of the material,
the added features, the design according to each of The Little Mermaid’s character and the
ability to customize raise the value and price of the product. For place, products can be bought
on the brand’s website and also in the Asia Pacific’s countries such as Japan, Hong Kong, and
Taiwan in which the popularity of Disney can increase the product sales for both citizens and
tourists. For promotion, putting advertisement on applications that target group frequently use
and also using influencers in those applications to promote the product when it is launched in
the market.

Steps of the product design

Reflection
This project gives me an opportunity to use what I have learned in the past semester to build my
own brand and also my product. It is very challenging to finish within the time that is given since
there is a lot of stuff to do. However, I have fun researching the new information about the
reusable bottle market and brainstorming the idea that should be possible to use in the real
market. It also improves my writing and analyzing skill as I need to explain my thought clearly so
that other people can understand and can picture how my product look like and how my strategy
works.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Tanagone Songvatanakamchon (Putchara)

ชื่อผลิตภัณฑ์ ยูนีคแบ็ก
Name of the product Uniqbag

Design Story
Product description
This product core function is to preserve the environment, because this bag is made out of
durable material so the customer could reuse them many times. The art style of the bag is based
on the era of the 90's and 80’s. The inspiration of the bag is from the popular color pallets of the
90’s mixed with today’s modern abstract art, and another side is reference from the popular
movie in the 80’s “Back to the future”. I choose to use the guitar in the movie instead of the car
because I think that this is the most obvious thing except the car that is being noticed from the
movie. I use the image of the guitar mixed with the glitch out style that is being popular among
the teens in this day and age.
Objectives
1. The objective of this product is to remind people of the 90’s. Our target audience is
teenagers. Due to the fact that “Back to the future” is quite popular in the 80’s and
90’s, many people from that era will notice the objects in the bag or the color pallet
that have been used in the bag. These factors could remind them of the 90’s era.
2. To preserve the environment, by creating a long life bag which can be reused many
times due to the strong material. The art screen on the bag won’t go away as easily
like other bags.

Design to Market Strategy

Product: A normal tote bag, but with more durable material so it can be reused many times.
Price: The price of the product will be at 299 baths, which is around the average price.
Place: The product will be selling via online store.
Promotion: We will promote the product using social media and online advertising.

The tote bag is very popular among the teenagers. Most tote bags are not very durable, so we
make them more durable so it can be used a lot of time, which is connected to the environmental
trend. The thing that distinguishes us from normal tote bags is that our style is referenced to the
90’s, which is uncommon to the tote bags. The price of each bag will be at 299 baths, which is
considered an average price for this kind of bag. We will only have the online store only, so we
do not have to consider where the customer lives, since they can order our product from
anywhere. We will promote our product on social media, because it's the thing that teenagers
use the most these days, so our product could be easily spread by it.

Steps of the product design

Reflection
For the first design, I chose the colour that reminded the people of the 90’s, mixed with the
abstract art design that could remind people of the 90’s vibes. I try to use geometric style art
because it's becoming a lot more common nowadays so this could represent the modern age. In
this art style, I referenced the guitar from the movie “Back to the future”, which is a very popular
movie from the 90’s. I did a survey and the result is that people recognize this item and know
that this is from the movie the most. I mixed the guitar style with the glitch like animation to
make this art style look futuristic.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Phatcharaphon Ophaswongse (Peach)

ชื่อผลิตภัณฑ์ รถของเล่นคัสต้อมคละแบบ
Name of the product Retro Custom Toy cars

Design Story
Product description
For this project, I'm going to make The product that reminds people of The 90’s. My plan is
to make The customized movie-based Toy car For The collectors that liked car Movies For
example, Initial D, Fast and furious.
The Grey and blue-striped Nissan Skyline is from Fast and Furious 2, I can take a toy model
car and customize it to look like it was from the movie. The target customers will like it very much
because there are currently zero brands that are doing this so i think i will be the only one doing
this in the market.
Objectives
1. To Bring back the old JDM car vibe to the 90’s kids and make it as a toy car for them
to collect
2. To represent the movies that is based on my toy car customization
3. To let the toy car collecting cultures know about the new product that i’m going to
make.

Design to Market Strategy

• The 90’s customizing toy car that I'm making depends on many factors and I will explain
every topic clearly.

• Companies: I will use both of the toy car companies’ products and customize it to match the
90’s movie based themes. Repaint and refitting new wheels are included, customizing liveries
depends on what car model the customer wants.

• Customers: The target customers are toy car collectors all over the world. Customers can
order what car they want from the 90’s movies. I will have to make it as exclusive and unique as
possible to get the customers to spread the news about the new retro toy car customizing shop.

• Market Place: I will sell all my products on facebook or instagram that i created for this
purpose. If too many people are buying 1 car at once, i will have to pick the first person that
typed “ จอง ” in the comments.
• Price: I will have to make the price higher than usual because of the factors of making the
car, i will have to buy paints and custom wheels, price for the time to make. It will make the toy
car more exclusive, i will give discounts to the customers like free shipping, free plastic boxes ,
and free scenes for displaying the cars
• Product: The product name will be “ 90’s tuners models ” which relates to the theme. Every
product will be quality checked for sale first then we hand the product to our customers. If the
product is damaged, we give you a full refund and will ship the brand new stuff to you for free.

Steps of the product design

Reflection
This project teaches me a lot of things including how to do a business, how to engage with the
customers, how to set a price for the product and much more. I know that doing business in real
life is complicated and hard, so I need to learn it along as I’m growing up to be able to use it in
the future when I want to start a business or so.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Peemmawat Sattavacharavech (Peem)

ชื่อผลิตภัณฑ์ Sticked: ขนมแท่งจิ้ม
Name of the product Sticked: Breadstick with dips

Design Story
Product description
In the 1990s, Bread Sticks dips are one of the most famous snacks that kids, teenagers, and
adults of any age eat during the time. Most people could recall the brand “ยิ ้มยิม” or the term “ขนม
ปั งแท่งจิ ้ม” in the Thai language. Nowadays, the popularity of this legendary snack is fading away but
there are still numerous brands sold in convenience stores. Nonetheless, the brand “Sticked” will
bring the Thai breadstick snack to another level. Our product aims to emphasize ‘clean’ food,
which means that each breadstick will contain very few calories to lessen detrimental effects on
customer’s health. Moreover, our packaging and processes will not use plastics and other non-
removable resources to help the world cope with environmental issues.
Objectives
1. To bring healthy alternative of breadstick snack to the market that will satisfy
customers.
2. To use loyalty program and CSR projects to draw in and maintain customers.
3. To locate the store at places that would maximize sales
4. To price the product reasonably through environmental analysis
Design to Market Strategy
Our main products are breadstick with dark/white/strawberry chocolate dip (may have other
seasonal flavors), and other products include juices and cafe beverages Prices range from Small
size 89 Baht, Medium size 149 Baht, to Large size 189 Baht *this prizing is done to persuade
customers to buy medium size instead of small size*, Juices 79 Baht per glass. We aim to place
our store at department stores near BTS or offices, routes where workers move around in their
normal routine.
Furthermore, we can keep our customers by doing a loyalty program. The program planned
will include a membership card that will allow customers to collect points to get prices that
ranges from free products from our company i.e. from simple main products such as breadsticks
to higher prices product such as ‘Sticked’ key chain. Because the environment is something many
customers are aware of, the CSR project is also something we will include - all our packaging will
not include and plastics to reduce non-removable waste and 1% of our revenue will be directly
donated to WWF, a charity organization. Not only will this loyalty program and CSR project
increase our sales, but it is also a way to promote our brand. Lastly, we will set benchmarks and
sales reports along the way along with collecting customers’ information to widen our scope of
the market and customer needs.

Steps of the product design

Reflection
Personally, I saw the brand Dunkaroos on the website ‘ gopuff’ while researching on most
nostalgic snacks. I recognize that it is very similar to the Thai brand ‘Yimyim’ therefore I tried to
elevate it to a higher class food and beverage company by researching customers’ needs,
locations, and more. Thereby, researching the background of the type of market you will be faced
with can be very helpful - it will show you what your company can incorporate to thrive in the
competitive market. Moreover, I recalled most of my knowledge learnt in class through the
completion of this final project as I proceed to each section of the marketing plan. Nonetheless,
I also learned new things such as packaging designs and products that are nostalgic in the 1990s.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Phimraphat Soonju (Pim)

ชื่อผลิตภัณฑ์ เชสแกมบิท
Name of the product ChessGambit

Design Story
Product description
This product is inspired from the hit tv-series “ Queen’s Gambit” on Netflix. The founder of
the company, Phimraphat Soonjun, discovered that the majority of the chess sets designs are
minimal and traditional therefore she wanted to modernize the product by mixing the new color
scheme and famous cartoon characters in order to make the chess sets look more diverse and
more interesting. In the box, we will provide a full chess sets with variety of colors and designs
such as a Disney, Marvel, Pixar, Harry Potter, or DC chess sets. Our product will include all the
characters as a chess piece, the chess board decorated in a particular design based on the
cartoon characters, and also instructions on the rules of the game for new chess player.
Objectives
1. Create a variety of chess sets by not only limiting them to always be in black and white
color, but to explore the various types of unique color scheme towards the chess sets
to suit each customer’s favorite color or design.
2. Alter the customers’ perspective of chess by conveying the message that “Chess is not
a game for genius only, however it can be fun and engaging like the color that our
company selects to represent the game.”

Design to Market Strategy

We will provide a full chess set with many colors and design such as a Disney chess set or a
marvel chess set. Our product will include all the characters as a chess, the chess board decorated
in different ways, and also instructions for new chess players. The price of one chess set is
depending on the brand or design of the chess set. However, the minimum price of one chess set
is only 349 baht and the maximum price of one chess set is 749 baht. As mentioned, we will sell
our chess sets at board game shops, book stores, toy stores, and department stores.
Nevertheless, we will also have our own offline shop to sell the chess set and also provide places
for players to play chess together. The promotion is Buy 2 Get 1. to boost up the sales of the
products and using our offline shop space for free. However, it will only be available for free only
for customers that have bought our chess sets within that month. By doing this, it will encourage
people to bring their friends or family members to visit and buy more of our chess sets.
Steps of the product design

Reflection
After I finished this project, I had definitely gained more knowledge about the whole process of
establishing a marketing plan such as researching about the historical back ground, industries
analysis, competitor’s analysis, target customers, and 4Ps strategies. However, the most
challenge section was the product making part. It was very complicated for me to change the
color of the chess boards and created the characters for each chess pieces. I overcame the
obstacle by consulting how to make the product with my sister who is great at making D.I.Y.S.
Lastly, I would say that I was success in making this project despite some rough paths that I had
faced during the process and this was an excellent task that will prepare me for my upcoming
business in the future.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Yanika Srisunthorn (Pin)

ชื่อผลิตภัณฑ์ สครันชี่
Name of the product Scrumble Scrunchies

Design Story
Product description
Scrunchies are not an ordinary hairband. They are covered with fabrics and have tons of
colours and patterns of choice. It will cost less damage to your hair because it has one more layer
of fabric. Plus, their designs will give customers a new experience of using this hair accessory. My
scrunchies will be made of leftover fabrics in my local area so it is a sustainable scrunchie. It helps
to decrease the amount of waste, plus, it can help make more money.

Objectives
1. To be able to use leftover fabric in my local area and give it more valued
2. Introduce nowadays kids to know about scrunchies more
3. To be able to give my senior-neighbors and grandma a job to do to make more money
4. To be able to sell and spread this idea of the product around the country

Design to Market Strategy

My company is selling scrunchies which are made of leftover fabrics in my local area. The selling
point is that it is environmentally friendly but since kids are my target customers and they might
not understand my point, I would say another selling point for me is that my product has a variety
of patterns and colors and each of them are unique on its own. I would make some special
collection based on the nearby festival. The price I would be selling is 15฿ because my target
customers are kids. For me, ten baht is a little bit too cheap to sell and kids might not give value
to it. On the other hand, twenty baht is too much because when I asked my junior-neighbors, the
amount of money they get when they go to school is around 20-30baht. So, if they buy a bag of
snacks at school, they probably have some money left to buy my product but if I sell it at 20฿,
some of them cannot use the money at all to be able to buy my product and that is too harsh
and they might not come back since kids are mostly attract to snacks.
My product will be selling in 2 places which are my local area (at home) and online. The reason I
sell in these 2 places is that there is no cost at all. In my local area, I would sell it to kids in my
neighborhood area and selling online would probably be their parents or older kids. Plus, online
platforms usually have their own commercial anyway, so kids can see from that too because kids
nowadays use a lot of the internet. The first thing I would do to promote my product is to tell my
families and kids who I played with normally first. I will be offering one promotion which is 3 for
40 baht, which give a 5 Baht discount.

Steps of the product design

Reflection
This final project reminds me of all pieces of knowledge I have learned in marketing class this
year. It helps me to understand more about how to use these strategies and lessons and apply
them to reality. This project also allows me to express out my ideas and thoughts within the
concept “Bring back 90s”. When I first started researching popular products, I have found a lot of
interesting product. There is a lot that caught my eyes but looking at the details, some of them
are not possible to finish in-class time. I realized that a lot of things we want to make might not
be successful and cost a lot. So, this project also taught me how I need to estimate the time and
amount of works whether I will get it done on time.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Boonyawee Rattanaphansri (Pink)

ชื่อผลิตภัณฑ์ นาลิพฟั
Name of the product Nalipuff

Design Story
Product description
My business idea to produce the product is inspired from both the 90’s cartoon character
and 90’s fashion which are Powerpuff girl and lipstick. The Powerpuff Girls consist of the red-
haired, level-headed leader, Blossom (Red); the sweet, blonde, and often underestimated
Bubbles (Blue); and the quick-tempered, black-haired Buttercup (Green). I have developed the
product by using quality natural lipstick and also more modern packaging design that include the
Powerpuff girl. I’m going to use compostable cardboard tubes with a cardboard lid. Moreover, I
will also make the labels compostable by using a water-based glue and vegetable ink which can
be broken down in a compost bin or customers can even reuse it as a jewelry box. Using natural
color for lipstick instead of a chemical colour. This is good for both the environment and also the
customers. I also want to combine these two things together by having different scents
(strawberry, blueberry, apple) to represent different characters (Blossom, Bubble, Buttercup).
Therefore, when customers use our lipsticks, they will recall the trend during the 90’s.
Objectives
1. to make 90’s cartoon characters to become popular again / become number 1 in the
market by promoting products to different markets: online, websites
2. to offer customers a better quality product and a more natural product to increase the
price and create the perceived costs: using metal as a lid instead of plastic.
3. to produce / make the lipstick with eco-friendly products to replace plastic materials:
offering good quality products with reasonable prices
Design to Market Strategy
My business mainly targets teenagers, ages between 16-25 years because most teenagers in
Thailand are most likely to use lipstick for their everyday life and they also interested in cartoon
characters like Power puff girl. The company will meet the needs of the consumer by having
lower prices when compared to the competitors with good quality products and having a unique
design of packaging that will make them recall the trends during the 90’s and it can also be re-
use and compostable.The market channel will be distributed mostly via online and social
platforms, and also open a retail shop in the fashion mall in Bangkok. Therefore, this is very
suitable for teenagers to purchase our product.
Product or Service : I have unique ways of representing the product by having different scents
for different Powerpuff girls in order to remind them of the cartoon characters in the 90’s. For
the package design, I’m going to use compostable cardboard tubes with a cardboard lid with a
labels that can be compostable and also use natural color for lipstick instead of a chemical colour.
Price : The price is at the competitive price because the cost of the materials is natural. My target
customers are teenagers with less purchasing power so, the price will be 499 baht per piece. The
psychological pricing is employed by using number 9 to play on consumer perceptions. I also used
a penetration pricing strategy by setting the lower price first: give 50% off for the first 100 people.
This is for customers to know about our brand and eventually launch into a new market.
Place / Location : My products will be distributed mostly via online and social platforms, includes
retail shops in the fashion mall in Bangkok. This is because most teenagers are capable and most
likely to use social media for shopping things online. At the same time, I decided to also have a
retail shop because some customers might want to look and try our products first.
Promotion : I will use the loyalty program to promote the products :creating campaigns for
customers to get discounts by reviewing or posting our products through their social media. this
will also make our lipstick become more well-known using word of mouth. I will also sell 3 3
different colors pack with a special Powerpuff cosmetic purse for free.
Steps of the product design

Reflection
I have put a lot of effort in to it in order to make an effective, fascinating, and can really use for
my business in the future. Therefore, I feel very proud of this work because I have used many
knowledges that gain from marketing class and applied all of strategies and techniques in this
plan. This is also my first time that I have produce the product of my own. I have used a lot of
creativities in order to make my product unique and also connects / relates with the trend during
the 90’s. I have learned many things from doing this work. First of all, I have learned that there
are many factors that we need to considered of producing products to meet with customer’s
wants and can really be sold in the market. Moreover, we also need to compare our product with
other competitor and analyze their SWOT analysis, so we can know what things we should
improve and make it different. Lastly, If I have a chance to have my own business in the future, I
would decisively use this marketing plan as a guide for me to set up my own company.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Jirada Jiraponpaisal (Pinky)

ชื่อผลิตภัณฑ์ โอลเดิน เดย์ กล้องดิจิทลั ฟิ ล์ม
Name of the product Olden Day Digital-Film Camera

Design Story
Product description
For Olden day.LTD, Digital-Film cameras are our product. Olden Days.LTD mainly provides
the Digital-Film cameras. Our aim is to produce the products that keep the feelings of the 90's for
today’s teenagers to feel it deeply. We develop the functionalities of the products to meet with
present day’s life.
Objectives
1. Keep the unique design of the old film cameras
2. Provide new functionalities in order to help comfort the customers
3. Attract the customers with the vintage design and the functions
4. Not too expensive for the camera (11,500 baht)
5. Increase the sales by 10-20% in the first 3 years
6. Having online shop in order to cope with the COVID-19 situation
Design to Market Strategy
Target market: Our target customers are focused on teenagers between 16 - 25 who are
fashionable and sociable. The reason is because these groups of people have more time to hang
out with friends and spend money on individual demand mostly, and they love building their
profile in social media in order to build their image also. Nowadays teenagers see each other on
social media, causing teenagers to want to make a unique profile for themselves. Which can lead
to an increase in the number of sales of digital film cameras.
Product: We want to keep the signature of the analog cameras from the 90’s but develop it to
meet with today’s needs. This Digital-Film camera has two main functions. The first function
works as an analog film camera. In order to the take images, this function will require to use the
roll of film. The digital function is the second feature. We provided a slot for the SD card to be
inserted into the camera so that the images could be saved. In order to satisfy our current needs,
we also included functions such as direct import to smartphones or computers, direct uploading
to social networks, add-on filters, instant sharing to other cameras, and so on. We have 3 colors
options for customers to choose which are all black, black-grey and black-brown. Black-brown
color will be the limited one that sells only 666 pieces.
Price: Price is 11,500 baht. We are using competitive pricing strategies. We decided to create 2
exclusive sets of products in our online store. The first one is the ‘Pro Shooter Set' cost 16,999
Baht. The second ‘Beginner Set’ costs 13,999 baht. Due to COVID-19, we will promote online more
by making sets for online only. For the black-brown, limited colored, one, we are not providing it
in the option for the exclusive sets because we still want to keep the value of the product.
Place: We make an official online store on Lazada and Shopee because they are reliable online
shopping application. They also provided worldwide shipping so we can cut cost. For offline store,
we will send our products to big camera, world camera and banana IT to be our distributors. So
that, we don’t have to open our own stores and pay for the rent of the store’s place.
Promotion: We promote our products by celebrities and youtubers as most of the teenagers are
using social medias, so it will be easy for them to see our product. We will send the promotion
details and catalog of our new products through SMS and email address of the customers.
Steps of the product design

Reflection
From this project, I have learned many more things about marketing such as being more specific
with the target customer, knowing more about the standard international policies, and etc. At
first, I thought that it would be very tough for me but since I finished it and the result came out
so well. I realise that it is fun and interesting. I am enthusiastic while working and I put all of my
effort into this project. While doing this marketing plan, the ideas that I have learned in the class
was popup in my head and I automatically use them. Furthermore, this project help me improve
my responsibility and time management because I have about a month to do this work so, I have
to be responsible for myself to make my work effective and because this is the final project which
mean other subjects also have it too. Therefore, I have to plan and make to do lists in order to
manage the time.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Kanyarak Phetgajaysaeng (Ploy)

ชื่อผลิตภัณฑ์ ทามาเจล
Name of the product Tamagel

Design Story
Product description
My product is a hand gel in the shape of Tamagotchi which is a virtual pet game in the 90's
and it is our strength because our target customers are mostly teenagers to use for their daily
life. We sell it at a very reasonable price and everyone can afford it. Moreover, we use a natural
ingredient, fragrance free and also food grade alcohol.

Objectives
1. I can raise the price by using good quality ingredients
2. The bottle can be re-use and also create a global warming campaign on social media.
3. Make the product a difference by adding the natural ingredient, Skin- Loving
Ingredients, Fragrance free and also food grade alcohol.

Design to Market Strategy

For my product the customers are mostly teenagers who use it for their daily life, hangout with
their friends and at the age around 13 -19 years old which they usually buy online from websites
or social media.
Product or Service
The product is a hand gel in the shape of Tamagotchi which is new to the market and no one
which can be used in daily life. In the hand gel it is composed of ethyl alcohol, distilled water and
sense from nature. I will set my product at a reasonable price since I use a natural material for
the hand gel and for the package I will produce it in a Tamagotchi shape from reusable bioplastic.
I will provide a new promotion every month and also a campaign for customers.
The promotion gives a free sample when customers like and share the fan page and also when
you buy more than 5 bottles you will get a 10% discount and the product are available online:
Instagram , Facebook , Shopee , Lazada and also in a supermarket
Steps of the product design

Reflection
I am very proud of my final project because this is my first time producing my own product and
I also learn many things from this project. For example, time management since grade 11 is
almost over, there are so many projects from different subjects which I have to manage in order
to submit it on time, to increase my creativity, this work I have to think and produce a unique
product that’s from 90’s ,I have to research a lot to make sure that product that no one ever
produced I will make and also think about the concept. I honestly want to make this product.
After all, I think it would be so useful at this moment because everyone is using it and if my
product is really successful I can also sell it online to gain money or this may be the beginning of
my business.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Pannicha Yampraipirom (Punch)

ชื่อผลิตภัณฑ์ วีวี วินเทจ
Name of the product VV vintage

Design Story
Product description
Our brand name VV Vintage, which sells a phonograph or a vinyl record, an instrument for
reproducing sounds by means of the vibration of a stylus, was the best choice to play the audio
back then. Our phonograph record will give a new experience of the design product which has
more color and patterns for you to choose and some music band symbols on its cover. Also giving
out active postcards and artist signatures.
Objectives
1. There’s will be a vinyl record collection for both old and new music band
2. Introduce nowadays generations about how to play music back then
3. High quality of sound in the music
4. Able for 90s people that still want to play it with a turntable
5. Able to sell to every type of music and get attractive from music lovers and a fan of a
music band
Design to Market Strategy
Vinyl record is a relaxing and collectible item, so our brand focuses on storing and offering sound
recordings of sufficient quality and will be presented in terms of collection by creating a
combination of modern and 90s pop music. We are committed to making record items so that
music is licensed. We want consumers to believe that a vinyl album is a smart investment as it
can be resold later or delivered to their children. Original vinyl record package with artist's
signature, 800-1000 baht. The original vinyl record package with contemporary pop music will
cost 500-800 baht. Original vinyl record package (90s only), 1000 baht. Another record package,
200-600 baht. For brand members, get a special 5% discount on every order. Our Official Stores
are available both online and offline, with the Headquarters Official Shop located at Department
Store A, Bangkok. And customers can also contact or inquire about purchasing additional
products at www. Bring Back The 90’s.
Steps of the product design

Reflection
For this project, it helped me to understand more about marketing, how to make a product to
get attention from customers. During the process, there was a hard time to think of a developed
idea to make a product more interesting. For the report I took a lot of time to think about market
strategy which is quite an important part to lead the band to become successful. Also for the step
of the design product, I used a digital file to develop my product to look outstanding from a usual
product which I have to search for many references to make it best. To sum up, this project took
advantage for me to study and analyze marketing. Even though I think it’s hard at first, but I have
learned many things and have gained more knowledge.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Natcharee Chaemcharat-anothai (Pup)

ชื่อผลิตภัณฑ์ พอลลี่ พอดส์
Name of the product PollyPods

Design Story
Product description
PollyPods is a very cute, stylish and fashionable AirPod case. As a newly launched brand, to
attract new customers in the cases industry, the quality of our product is made of light clay with
various colors. The uniqueness of our product is the material use to make it and also the texture
when the customer feels the product. With a cute style, this product is a duplicate of a 90’s toy
named Polly Pocket.

Objectives
1. Encourage people to bring back the 90’s toys and styles.
2. To produce gadgets cases which will become attracted to the new business industry.

Design to Market Strategy

In pricing strategy, we will use the method buy 1 second one 20% off in some occasions. To gain
profits, although we are using light clay, the cost of producing the product will be about 50 baht
including the promotions and Human Resources. To conclude, the profit the company gain is
about 75% of the product. Our product will be sold online and it will be interesting because of the
material used and the differences in colors. Since social media is becoming a big influence on the
audience these days, PollyPods plans to promote the product on Instagram and Facebook
advertisement. This is because the cost of advertising on social media isn't huge comparing to
television ads. Using Instagram and Facebook advertisement, we focus on choosing the right
group of customers which is girls and teenagers.
Steps of the product design

Reflection
During this project, I learned that owning a business is hard work because you need to have
creativity, innovation, and originality. The process of creating products that impact socially is very
challenging because there are goals you want to achieve creating the products, observe the
industry market, analyze the target consumers, have a pricing strategy, location of the products
that will be placed, and promotions. Moreover, owning a business means you have to gain
customers attraction to be interested in your products among other brands in the market. In a
nutshell, at first, I thought that creating a business is not that difficult, but I was wrong because
you need to put your sweat and tears to make your business grow.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Putt Choonhanirunrit (Putt)

ชื่อผลิตภัณฑ์ โบลต์บอร์ด
Name of the product Boltboard

Design Story
Product description
Our product is an electric skateboard is a combination of the iconic skateboard in the old
days and modern electric transportation. The electric skateboard’s main purpose is to be used
for short-distance traveling while being a compact, carriable, personal transport, as well as
offering both modern and old school design, getting you to where you need to be quickly and
affordably, without exerting too much effort or getting sweaty to work.

Objectives
1. Bring back the trend of skateboarding.
2. Portable compact personal transport.
3. Be environmentally friendly.

Design to Market Strategy

Our product is an electric skateboard is a combination of the iconic skateboard in the old days
and modern electric transportation. The electric skateboard’s main purpose is to be used for
short-distance traveling while being a compact, portable, personal transport, while being
environmentally friendly, as well as offering both modern and old school design. The electric
skateboard will retail for 12,500 THB for the full electric skateboard, and 7,500 THB just for the
electric wheels. Which is in a mid range price compared to other electric skateboards. The place
that we are going to be putting our products on sale are shops in the shopping mall and online
websites, in which we are focusing on selling our products via e-commerce websites and our
social media page as now, people tend to shop online more than they do shop in stores like the
old days. For the promotion, we will focus on putting ads on social media as it attracts attention
from the people in our target groups as they tend to use a lot of social media apps.
Steps of the product design

Reflection
The reason that I chose to do this product is that there is an uprising trend of skateboarding in
Thailand as people are finding ways to get rid of boredom. Combining with the fact that the
problem with global warming is getting bigger, using an eco-friendly ways of transportation help
a lot in pollution issues. I myself may not be a skater, but I sure would try to get one on my hands
one day when I have the chance, not only will I be able to experience the fun of skateboarding,
but I would also be able to help out the environment when I use it for short distance traveling.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Patchara Porncharoenchot (Putt)

ชื่อผลิตภัณฑ์ พอฟ
Name of the product Phof

Design Story
Product description
Wanting to bring back trends from the 90s, us, Phof, will be launching 2 styles of bucket
hats. The first one will be just a normal bucket hat with a pretty simple colour, but the cliche that
would definitely catch customers' eyes are the words on the hat. On this one it will say “ask me”
and “What’s from 90s, me or hat”. The other design would just be like an upgrade version or
adding a black tab with the word Phof written all over it to make it even more unique and
considered as a luxurious product. The product would not only suit the customer's sense of
fashion but will also engage conversation leading to keeping the 90s fashion alive.

Objectives
1. To make people realize that the Bucket hats trend has actually started from the 90s
and It is a legacy that is becoming popular or eventually immortal.
2. To make a product that can engage conversation about fashion trends which is this
bucket hat. People see bucket hats as a fashion trend lately but little do they know that
it has been revived from the 90s. Also, keep the product trendy by creating text that
makes the by-passers see and notice something to question and eventually chat with
others.
3. To help people start the conversation in order to talk with people around them rather
than focusing on their mobile phone.
4. To make a simple brand so unique that it can compete with top brands around the
world.
5. To make a fashion headwear with reasonable prices for middle-class people but having
an extended version with a more expensive price for the upper-class people.

Design to Market Strategy

1. Product : Our products are separated into luxurious and normal hats. With a simple colour and
a unique design, the normal one would already be standing out in the crowds. There will be words
written on the hat consist of “ASK ME” and “What’s from 90s, me or hat”. The black tab adding
onto the hat would add even more value to the hat and bring the product up as a luxurious
product!
2. Price : The price of a normal bucket hat will be in the range of 120-300 Thai Baht but the price
of the luxurious Bucket hat will be 6,000-10,000 Thai Baht. Customers will get superior customer
service, design and more comfortable materials.
3. Place : The platform to be used for distributing our products will be both an online store and
actual shop. Because we are making our product limited, the estimated time for each design of
the hats will be only up to 2 months but we will fill the space with new designs immediately if
the product runs out.
4. Promotion : After some time from launching the product, we will introduce a campaign that
gives out free bucket hats for farmers and gardeners in the country in order to try our hats and
recognise that it is effective in protecting the sunlight and can comfortably let out the heat.

Steps of the product design

Reflection
At the beginning of the year, I choose to study Marketing because I like to design things and
make product attractive to customer. I also like doing business so I think this would be a great
knowledge to be used in the future. But when I actually got to really study Marketing, I found out
that there are a lot more than making a beautiful package I have no idea about the topic I was
studying beforehand so I think these knowledge is very beneficial to me and my business in the
future. I feel like Marketing is not that hard if you know where to start and what to cover. I am
not a great marketer yet but I believe I have improve my skills in this area a lot.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Watanapoom Nisakronsit (Sand)

ชื่อผลิตภัณฑ์ เครื่ องวัดอุณหภูมิ ทอย สตอรี่
Name of the product Toystory Thermometer

Design Story
Product description
Toystory thermometer is made for everyone especially children, parents, healthcare
centers. It is sold in every shopping center, online (Facebook, Instagram, Line, Website). Our
company vision wants to invent a new type of the thermometer that can gain more attention
from children. This product is different from other products as we not only make a combination
of toys which many children like with thermometer which needs to be used for healthcare
reasons but also makes it like a solar system to reduce the battery and be safer for children as it
is digital and not contain any content that will be harmful to their body such as mercury that
many companies use.

Objectives
1. To gain more cooperation from children while checking the body temperature as many
children are afraid and tend to be scared when they see a normal thermometer
2. The company will be paid back within 5 years while it should make the highest profit
in the first two years as the pandemic is still in many countries. After that, the
marketing plan should be changed in order to follow the global trend.
3. Our product should be used in many hospitals or healthcare centers especially in the
pediatric ward including in households. Plus, it should save the battery cost by using a
solar system.

Design to Market Strategy

Product
- Toystory thermometer with unique design
- No mercury
- Digital thermometer
- Solar system
- Global shipping
- Cooperation with Pixar and Microlife
Price
 - Affordable for middle class
- 10% discount before 31 December 2021
- 700 Baht/piece
Place
- every shopping center in Thailand
- shipped globally
- Online website
Promotion
- early sales promotion
- Advertising on online platform and billboard and using Pixarand Microlife platform

Steps of the product design

Reflection
I learn about how to make ourselves unique and outstanding. The hard thing for me in this project
is marketing strategy but one thing I like about this project is that we can bring back trends in
the past and collab with the modern world to make our product creation.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Thanakorn Thawatphakdee (Silp)

ชื่อผลิตภัณฑ์ โปสเน็ต
Name of the product Postnet

Design Story
Product description
“Postnet”is the product of my business. It is a poster that uses magnets to hang on the wall.
The design of the product is 90’s movies and shows and also mixes with modern, minimalistic
art. The 90’s trend is starting to make a comeback during the modern day, so there’s
opportunities to create a product that appeals to the trend. The 90’s movies would remind 90’s
kids of the good memories and give the aesthetic 90’s feeling to the newer generation of
teenagers. The design of the product is simplistic which would bring out the purity and true
beauty of the art. With the ideas of the 90’s theme and modern art, it would bring harmony to
the poster. Moreover, decorating houses are also popular amongst teens and adults. Postnets
are for decoration after all. The materials used for the postnet itself are eco-friendly too, so that
would be good for the environment.
Objectives
1. To combine the 90’s trends and modern trends together to create a product
2. To sell an affordable art/decor with good quality materials to teens and adults at the
age 16 to 27
3. To create an eco-friendly product and raise awareness of global warming and about
the environment
4. To preserve 90’s culture and trends in a form of new product

Design to Market Strategy

Our market strategy is the 4P’s. For our product, we will use a recyclable and eco-friendly acrylic
sheet, metal plates, and magnets. For the designs, we have employees who design on the
computer and other designs by painting or drawing it by hand. The print would be printed on
sticker paper on our high resolution inkjet printer. The material that is used is eco-friendly and
reusable. It’s good for the environment and also the consumers. The price for our product would
not be too high or too low that we would lose profit. It would be around 600 to 2000 baht.
Depending on the size of the Postnet, we have A3, A2 and a set. Our main office would be located
in Thailand. We would also have stores open up in Bangkok and also our factory is also there. We
distribute our product online so we don’t have to open many stores globally. Our promotion
would be a loyalty program. How it works is that when the customer purchase their first Postnet,
we would give an option for them if they want to join the Postnet Club. This is like a membership,
for their first purchase included, the first time they join the club, we would charge a fee of 80
baht. From that on, the customer will be charged from their credit or PayPal 220 baht monthly.
They would get perks like free shipping, Postnet from your own pictures, a permanent discount,
and free display if you stay in the club for 6 months.

Steps of the product design

1. find a movie poster and put blank
cream template
2. find the color palette of the picture,
then add it below
3. put movie title, genre it in duration,
description and year
4. print it out on A2 sticker paper
5. buy black acrylic sheet or white and
color the edge then, stick it together
6. glue 2 metal plate at the back
7. glue the magnet to the wall

Reflection
When I first got the project, I thought of something unique to sell. Then, it just hit me, a magnetic
poster. I wanted to make it have a 90’s aesthetic and modern art feel to it. So I started to create
my design. I thought of a minimal and modern design and also keeping it retro, it would be
perfect for art collectors of these kinds of art and for teens and adults who like the 90’s trend
and arts in general. It was fun to do this project. I got to think about my own product and got to
create it. It was very challenging, it took a lot of effort and time to research, design, print, and
create the product. Throughout the school year, I create many posters and designs in class and I
feel like now I’ve gotten better at designing, it could help me in the future with my business
career.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Chiranon Zhou (Sino)

ชื่อผลิตภัณฑ์ กล้องจิ๋วทามาก็อตจิ
Name of the product Tamagochi camera

Design Story
Product description
The Tamagochi and the film camera represent the 90s, it was very popular during that time
and played by teenagers. Our company comes out with the interesting idea of the Tamagochi
and film camera combining it into the Tamagochi mini camera. Our company wants to bring back
the Tamagochi trends in the 90s by not just only to feed a pet but customers can have more
functions is to take a picture too. These are our products and our goals are customers can reach
the products with the not too high and lower price, the quality is quite in the normal range and
lastly, to expand the market to adult to get the attention and happy about the toys when they
play when they young.

Objectives
1. We want to develop as much color of Tamagotchi as possible
2. We want to expand our target market into the adult group (as the original product is
aiming specifically at teenagers)
3. We want to add more functions into the mini camera such as filters when taking
video/pictures
4. To have a lower price than a digital camera and phone but the quality is not bad
5. In the next 5 years, we want our company to grow 5-10% per year. And get about 20%.
6. We are hoping to sell 5000 products for the first year and cost 600 baht for each
product

Design to Market Strategy

In the Market Strategy, our product is small can carry well is more efficient and comfortable.
Moreover, the price for our product is in the range of 600 Baht, which customers can reach our
product and for the function it relates to the price. The place where the teen was hangouts such
as the mall, department store, camera store, and finally the online store. Lastly, the promotion
that customers can buy is buying one and get 20% off the next product you buy. Our company
think this market strategy can make our company reach the goals that we want.
Steps of the product design

Reflection
From the final project, I realized that opening one business is not easy, we need to think of many
things and develop them in the real world. The final project’s main idea is to create one company
and use the whole thing that we learn this year to develop it under the concept of Bring back
90s. So I come up with the idea of the Tamagotchi and get research it.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Waramas Kanmarawanich (Snow)

ชื่อผลิตภัณฑ์ ยํายําช้างน้อย
Name of the product YumYum Changnoi

Design Story
Product description
Our product is an instant noodle snack for children, teenagers, and adults; we use the
noodle cup for the packaging which helps the customer to eat easily. The target customers are
students, teenagers, and adults who want to bring back good memories from the 90's.
Furthermore, changing the packaging to a noodle cup helps the customer who has a rushing
lifestyle to eat the instant noodle snack easier. Mostly the target customers of this product are
children and students. The product itself comes with just 3 Baht and 2 Baht in the last ten years
which is the lowest price in the market. They have 5 different flavors which are Tom Yum Kung,
sour lemon, BBQ, Corn, and Japanese seaweed. In the market, the general price of a cup of
instant noodles is around 15 to 20 Baht where the instant noodles packs are around 6 to 10 Baht.
Therefore, I plan to set the price for 9 Baht which is lower than the market price and I also use
psychological pricing to create the persuasion for the product itself.
Objectives
1. To increase the value of the product by changing the package from noodle pack to
noodle cup
2. To expand and create the new product segment from food to snack
3. To extant the target consumer in order to wisely reach the customer such as children,
teenagers, and adults

Design to Market Strategy

Price
We will set the price for 9 Baht which is lower than the market price. The customer can try our
product for a cheap price. We also set the cheaper price to attack the customer from buying their
previous brand to our brand.
Place/ location
We plan to sell the product to both wholesalers and retailers such as Macro, Tesco Lotus, and 7-
11. The reason that I plan to sell in wholesale is because they will benefit the groceries to get the
lower price for reselling it again, and the groceries store is almost every part of the community
which will help our product to reach the customer wisely. Another reason that we will sell to
retailers is that our product matches the convenient store concept of grab and go. Thus, the
customers that normally buy goods from convenience stores might buy them too.
Promotion
In order to gain more customers, we will use the free giveaway to the customer. The giveaway
will attract the customer who likes to collect the knickknack. As we use the trend of the 90's,
most of the customers from this period will be familiar with the giveaway toy from the snack.
Therefore, this promotion will bring back all the good memories about the 90's trend to every
age of the customer, even children. They have to buy our product more and more due to the
limited collection; we will create a special giveaway to create a higher value for the snack.

Steps of the product design

Reflection
I was assigned to create the marketing plan for the product in the 90’s theme. I planned to
redesign the famous Thai noodle snack called “ YumYum Changnoi®”. I am very familiar with this
brand a lot ,so that is why I want to choose this brand. This brand has an interesting way to attract
the customer which gives a cartoon card for every piece. Moreover, the original price is very
cheap which is just only 3 Baht. Thus, I want to increase the brand’s value and create the new
brand’s image.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Thanakit Charatwatanawan (Tafu)

ชื่อผลิตภัณฑ์ บ้านสุนขั ลายการ์ตูน
Name of the product Cartoon Dog House

Design Story
Product description
- This product is the Snoopy home dog. It was inspired by the house of a character in the 90’s.
To create uniqueness the customer could customize the paint, the hand-drawn character from
Snoopy, and the functions added to the house. The first option you can add to the house is you
can change the normal color into metallic or matte, this will make the color have more
dimensions, and more like an amber effect when reflected with the light of the sun. The next
option is the hand-drawn livery of the cartoon characters from Snoopy that are Snoopy, Charlie
Brown, Woodstock, and various others. The last option is really a variety of choices. The customer
could add whatever they want according to their affordability, but our recommendations are the
air purifier for the dog and the air conditioner for the dog. The cost for this product is a bit high
because of the cost of production, the material we use which is real wood, and the effort for the
hand-painted livery as well.

Objectives
1. Our company wants to be the first choice for the customer who wanted to buy a dog
home or wanted to decorate their houses because we are the first brand in the market
to let the customer customize their product
2. Represent our products by advertising them on social media
3. Hopefully, we could get about 40% of the profit in the future because of the production
cost, if there is a lot of order then the production cost will be cheaper
4. We will come up with the new promotion every few months or according to the
occasions
5. Have the customer service, so the customer could call for any problems or the product
is not working properly
6. Come up with the new products to attract more group of customers

Design to Market Strategy

First of all, I like Snoopy a lot, so I think that I could bring what I like to create a product which
will suit the same group of people like me. Next, I think that people will not like the product that
is the same or similar to other products, so I came up with the idea of customizing the product
because that will create the uniqueness and the creativity of each customer. Then I could use the
customer design as an inspiration as well, in case I want to release the design for that season.
That will reduce a lot of cost production, and the customer will not have to wait for the product
either. Lastly, I think that I could attract more customers to buy the product because of the
cartoon Snoopy because if the customer is the collector then they obviously have a plan to buy
the product.
Steps of the product design

Reflection
I think when doing this project I have increased my knowledge about the subject because I need
to come up with many ideas myself such as the SWOT analysis, the objectives, and many more
ideas in the poster. Also I think I enjoyed doing this project because I could come up with anything
I like. I think from this project I could use it to be the idea for the future business if I plan to do it.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Tawanrat Poolsathitiwat (Taowsy)

ชื่อผลิตภัณฑ์ คลิป เเอนด์ คลอ
Name of the product Clip and Claws

Design Story
Product description
Our company is called clip and claws. We produce the most trendy animal print nails if dad
will give you a 90s vibe and a luxurious look. Our nail set would come with nail glue which is very
easy and convenient to use. We are concerned about the money that women have to spend each
time the customers get their nails done. Our nails idea might not be familiar or yet in the market
but this will really help. Our nails are premium using the highest quality PVC nails and the color
we used to paint is also the highest quality we can find in the market. The colors we use won't
wash off easily and will stay on the nails until you remove them. The nail glue provided in the set
would be the premium nail glue. Our nail glue would be different from other companies because
we add artificial chemicals that will help make your nails stronger and even nourish the nails. Our
glue can also prevent the nails from having fungal nail infections. Clip and Claws theme is every
person's uniqueness and style are very important. Some might prefer color and some might be
preferred black and white. Others may prefer leopard print and some might prefer zebra print.
This is why clip and claw have more than 10 designs for you to mix and match and choose from.
We also understand that not every people have the same nail size which is why we have the nails
in SML. This will help the customers to find the perfect size and their preferred color and print.
This is very worth the money you spent compare to the duration of the nail. The nail can be used
again by just reapplying the nail glue and press it onto your nails. The customers can do the three
steps that you once did when you first applied them. This means that you can do your nails
whenever you want.
Objectives
1. Customers get the luxurious look from using our product
2. To sell the product in the mass market
3. To gain profit in the first 6 months of the first launch.
4. To produce a convenient product in a high quality
5. Have promotions and discounts since the first launch and engage with the customer.
Design to Market Strategy
Our company is called clip and claws. We produce the most trendy animal print nails if dad will
give you a 90s vibe and a luxurious look. Our nail set would come with nail glue which is very easy
and convenient to use. Our brain goal is to reduce the time and money you spent on going to the
salon. We are concerned about the money that women have to spend each time the customers
get their nails done. Clip and claw would solve these problems. Our nails idea might not be
familiar or yet in the market but this will really help. Our nails are premium using the highest
quality PVC nails and the color we used to paint is also the highest quality we can find in the
market. Our clip and claws cost 8.99 dollars per set. It would be worth it than going to the salon
and spending lots of money. Clip and claw would be in the mass market so customers can easily
find clips and claws in their local convenience store. We want the customers to be able to get
their hands on the product. There will be discounts and promotions for customers. Customers
will get a 15% discount when they purchase 2 sets of nails during the first launch. After that, we
might do a discount on special days, for example, Christmas, valentine, etc.
Steps of the product design

Reflection
After I have complete this project, I feel like I have learned many things. The product that I shoe
to do is from my likings. As for me I really like doing nails and the idea was very new. It was very
hard to make it happen but I discover that it can be true. I had fun researching and knowing
information on the nail industry. I learn how each company has to market and use edgy before
they launch a product. I also learned about the 90s 10 which I shoes is the animal print. I just
realize how popular it was and how luxurious it gives us.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Teeris Leelasitornn (Tatar)

ชื่อผลิตภัณฑ์ เคสโทรศัพท์ลายสัตว์อิเล็กทรอนิกส์
Name of the product Electronic Animal-Print phone case

Design Story
Product description
Our case is the animal print theme of the 90's. But we made it suitable for 2021 by adding
many features to it. The first feature which we are proud to present is the military standard
protection. This makes our case very strong so it can extremely protect your phone. And the
second feature is the water-resistance of 200 meters for 2 hours. This makes it so you don’t have
to worry about playing with your phone while you are in a place that has water. The third feature
is dust-resistant. So the dust has no chance to get in the case and face your phone. And the last
feature which we like the most is changing the case with a wireless charger. With 30,000 MAH of
battery so you don’t have to have a power bank anymore. It is also easy to use because you can
charge it wirelessly. The case weight is only 50 grams so it is very comfortable to use. The material
we use is plant-based instead of petroleum-based material to reduce energy consumption and
help the environment. The materials we use are plant synthetic leather, carbon fiber, aramid
fiber, and battery.

Objectives
1. We want to pass the world case market and get into the demand of customers. Our
development will change the world of affairs forever.
2. Represent our products by advertising them on social media and make the best
impression on customers.
3. Return on investment by 3 years and earn the profit of at least 50% on each product
4. We will have some interesting promotions for the customers and try to make them
think that it is the best deal.
5. Make customers satisfied before and after the deal.
Design to Market Strategy
Firstly, I am interested in the phone cases because they are the accessory that everyone should
have to protect their phone. So I think it can be related to the animal-print trend because it would
make the cases unique. Secondly, I found that the market for phone cases is very big so I would
like to make it have more interesting features to make it special. Thirdly, I have to learn about
the demand of the customers to understand more about them. Fourthly, producing the product
is not just doing everything for the customer’s demand but I also have to care about the world’s
environmental effect. So I have to find ways to reduce the risks. Sixth, I have to manage the cost
to gain appropriate profit. Seventh, I have to think about how to sell the product and make it
more popular. Eighth, I have to make sure that my product is legal. Lastly, I plan how I can make
the company go in the right direction in the future.

Steps of the product design

Reflection
For this project, this is my first time to think about the product ideas by myself. I am excited to
research the market deeper. This made me understand that producing the product is not easy.
There are several things to learn and care about. I get many benefits from doing this project by
myself. Business is more fun for me after doing this project. This is an individual project so all of
those ideas come from mine. I use ESLOS in the project to make it better, which is critical thinking.
I have to research a lot so I have to think and manage everything such as time, source, and
information. This can help me very much in the future for sure. I am very proud of this project.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Tanat Achcha (Teak)

ชื่อผลิตภัณฑ์ รองเท้าเพลย์: รุ่ นพีเอส วัน
Name of the product Play Shoes: PS ONE Edition

Design Story
Product description
Classic retro gaming PlayStation One design on modern fashion shoes and the packaging
box. The design on the box will be exactly like the PlayStation console that was popular back in
the 90’s. The shoe itself will be the same color tone as the PlayStation one. Our logo will be on
the shoe tongue and on the side along with the shoe. We will also have a small keychain of the
console attached to the shoe for the gimmick as well. Our company also provides an online
service on the PlayStation website for the customer to pre-order and view the product.

Objectives
1. To make people recall the 90’s generation
2. Adapt 90’s theme to today's products
3. To produce a new product line for PlayStation

Design to Market Strategy

The price for our product is 3200 Baht including the package and the shoes themselves. The price
is on the average range of a fashion show, so it wouldn’t be so hard to compete with the other
companies. The product is quite expensive because we used quality material to produce the shoe
and we also spent on the packaging as well. This price also covers the cost of the keychain of the
console we made to be attached with the shoe. We will give a discount of 200 Baht for customers
that pre-order on our website only. The customer that can pre-order has to own a PlayStation
account which is free to create on the website. We will also give customer free shipping code for
customers that purchase more than 4000 Baht on the Playstation website. Our stores are located
where there are a lot of people walking, especially teenagers and young adults. There are two
major stores located in malls that are popular among Thai people which are Siam Paragon and
IconSiam. However, there are also our stores located in many other different malls in Thailand.
We also have an online store on our website as well. There are a lot of competitors for the store
located in Bangkok like Siam Paragon and Icon Siam. So, the location of the stores is very
important because it could attract more customers if the store is located on the right floor. For
example, the store is located on the same floor as all the other IT products to attract more
customers who are interested in using these products. We also arrange the store to make it look
nice and high tech in the IconSiam store. There will be a 200 Baht discount for customers that
pre-order the product through our online website. We also give free shipping for a purchase of
up to 4000 Baht. We have a campaign called “PS ONE anniversary” in which we give out a 15%
discount to people that own the PlayStation One console. We will have the customer post a
picture of them with the console or just their console on either Instagram or Facebook, then tag
our official account to let the staff approve. This way our products will be shared on many
accounts, so it would attract even more customers.

Steps of the product design

1. The first step is to design the cover of the product to look like the console as much as
possible. Then put the design on the top part of the shoe box.
2. The second step is to design the lower box to make it look like the side of the PS ONE
console.
3. When the box is ready, we then pack the Play Shoes into the packaging and attach the
keychain to the shoes.

Reflection
From this project, I learned many essential skills for my future life. The first thing is report skill, it
is important to know how to acquire the information correctly and properly. Creativity is also
another crucial skill and designing a product packaging requires that skill. I learned to plan the
marketing strategy for selling the product as well. Lastly, analyzing the market is another
challenging thing that I learned from this final project.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Settawut chaithurdthum (Ten)

ชื่อผลิตภัณฑ์ ที.อี.เอ็น. เร็ คคอร์ด เพลย์เยอร์
Name of the product T.E.N. Record player

Design Story
Product description
Back in the day, when Apple music or Spotify didn’t exist, people listened to music on record
players. Then, the rise of cell phones caused people to stop using record players. However,
nowadays, more and more people are buying vinyl record players either for listening to music or
for decorations. But, to use them, people have to buy individual vinyl records which are often
expensive and hard to find. So, I decided to come up with an idea to make a new vinyl record
that is able to not only function as normal but also able to connect to music applications on a
phone through Bluetooth. By doing this, people can listen to any music they want on the record
player, instead of just being limited to available vinyl records. This way, they can still enjoy the
vintage vibe of the record player while saving so much money. And for people who buy record
players for decoration purposes, they can now use them to play their favorite music too. The
record player itself is also contained in box-like small vintage luggage that is customizable so it
can be carried around and played anywhere and will suit the tastes and preferences of everyone.
Objectives
1. Help people save money from having to buy multiple expensive vinyl records.
2. Allow people to enjoy different types of music through one record player.
3. Make something that was once only a decorative object functional.
4. Allow people to customize and match their record players with their tastes and
preferences.
Design to Market Strategy
This product is bringing back the record player trend from the past and changing it so it can be
used in the present and meet today’s trends. With this product, they can both listen to music
normally from vinyl records and also their own music from their phones by connecting Bluetooth
to the player. It will work just like a speaker but the disk will also turn as well. This will look like
the record player is playing a song but in reality, it is from our phones. This way, people won’t
have to go out to find vinyl records of their favorite songs and won’t have to pay any extra money
for a new song. Moreover, this record player is also put into vintage-style luggage that customers
can customize to their liking. The luggage can also be closed and carried around too. This product
will cost around $400(about ฿12,500) which is around the middle price of many record players.
This is because I don’t want it to be unaffordable for many people but I don’t want to make it
too cheap because the materials used to make the record players are good quality and expensive.
The price I set would be suitable for both the customers and the materials used to make the
products. For the place, this product will be sold on our own website online. This is so that it is
very convenient for customers because they can order and purchase from anywhere and the
products can be delivered straight to their doorstep. Lastly, for the promotions, every festive
season like Thanksgiving or Christmas, we will hold a 20% sale on our products to encourage
customers to buy from us and give to others. This way, we can still bring in more sales from old
customers. Another strategy is a campaign that we will hold every year for customers to design
their own products and send them in for the competition. It will then be voted on Instagram and
whoever receives the most votes will get the product for free.
Steps of the product design

Reflection
To be honest, it was a bit hard for me to come up with something that would go with both the
90’s trends and today’s trends. But I really liked this idea I came up with. When I was doing the
report, it took a lot of time because I had to do a lot of research and think about so many things
like the different possibilities or challenges that could exist for this product, or why customers
would want to buy this rather than my competitor’s products. However, after a long time of
thinking, I finally finished the report. I also enjoyed drawing and designing my product too. It
looked very cool and stylish, and I think many customers would want to buy this product as well.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Jiravadee Chen (Tien)

ชื่อผลิตภัณฑ์ ปริ ศนาขนมยุค90
Name of the product 90's Mysteries

Design Story
Product description
90’s Mysteries is a brand that sells 90’s snacks in the form of lucy boxes. The customers will
not know what kind of snacks they will get. This can give amusement to those who buy our
product. Our product price ranges from the lowest price which is 99 baht to 199baht. The higher
price you pay, the more premium and exclusive items you will get!

Objectives
1. Be able to sell this product all around the world.
2. Increase the profit within first 5 years
3. Promote our product through social media and other platforms.
4. Be able to find partners or sponsors.
5. Keep the product interesting

Design to Market Strategy

Our product is a snack that consumers will get randomly from lucky boxes. The difference
between our product and competitors is, ours rely on luck to get the same quality product while
others might need to pay a fixed price. Our product price ranges from the lowest price which is
99 baht to 199baht. Most of our items will sell at the supermarket and minor in convenience
stores, compared to other snacks which also sell in the supermarket. Since it is snacks, using
getting free extras is one of the best options which the buyer will also get something back as
well. Making advertisements is a must that we should do whether it is internet or poster.
Steps of the product design

Reflection
In this work, I get to recall all what I’ve learnt for the whole year. Since the 4P in marketing to
pricing strategies. There is so much information that I might have forgotten, but now I can
remember and use them on this project. I like the part that I have to design the product the most.
It is a shame that because of covid19 pandemic, I can’t go outside and find the materials for
making the product. I’m kinda proud of it though. I hope I will get to do this kind of project again
in the future. Until then, I will probably have more knowledge about marketing than what I have
right now.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Phurinat Kingjampa (Title)

ชื่อผลิตภัณฑ์ ฟลายอิ้งสเก็ตบอร์ด
Name of the product Flying skateboard

Design Story
Product description
A flying skateboard using electric power comes with 3 sets. The first one will be the normal
edition will cost 13,400 baht which the color is black with white-line and White with black-line
come with a charger pad and permanent pen if they want to sign it. The second one will be the
“back to the future edition” which will costs 27,000 baht come with the limited design and the
figure of the main character riding a board. The last one will let the customer design their own
board but they have to pre-order 7-14 days they will receive the charger pad and permanent pen
which will cost 16,800 baht.
Objectives
1. To bring back the skateboarding trend and make it go on.
2. Steady growth 20% or more after the first year of launching
3. Make it affordable for everyone, even teenagers so they can try this new innovation.
4. To be the original Flying-skateboard innovation.
5. Have a good quality because the board will often get physical force during the ride.
Design to Market Strategy
Our company's target market is focusing on teenagers because the average skaters are around
13 to 14 years also, teenagers are more likely to try an extreme sport than adults. Furthermore,
this group of customs has more free time to spend on their hobbies. The skateboard trend is up
right now. Moreover, skateboarding is not all about the skate It is a community for people who
love the same things such as clothes, music, etc. So this means if some of our customers buy our
product and bring it to play at the skate park. Our product might advertise itself and they tend
to follow their group to come to buy my product.
All of the editions that I mentioned above if it has any problem or the customer doesn’t like it
they can return within 7 days. I choose to sell the product on my own website and application. In
the application, customers can buy our board and link it with the serial number so if they brought
the insurance, they can keep track of the date and contract through live chat if they got any
problem with our product. Other services are custom and maintenance they can walk in our shop
or reserve in the application so they don’t have to wait.
Most of the sales will take place on our website and application so I don’t have to take the risk
of opening a shop. By the way, I have to open one shop for services and maintenance. I think
about having one big shop like the apple store at icon-Siam and I will open another shop later if
I need to. Customers might ask if they can’t go to our shop how they will fix and custom it. So we
will get your board at your place and if you want to custom it, you have to custom it online and
we will get it at your place.
Most teenagers use social media so I choose to advertise by using YouTube-ads ,Facebook page
and Instagram ads. I want the product to speak by itself. Our advertised video will clearly show
its function and all 3 editions. Giveaway discount if the customer finds a pair to buy one with
him/her they both will get 15% discount or if one customer wants to buy 2 pieces, he/she will also
get a discount. Another way is to give my product to YouTubers and pro-skaters pay them to try
on my product and review. I do this because many teenagers watching YouTube also if their
favorite pro-skater try my product, they will also want to give it a try.
Steps of the product design

Reflection
This project is a very exciting because student have to use things that we learn thought the
school year such as target customer,4p and etc. to create our own marketing plan and come up
with the product. I choose the flying-skateboard which not really exist in real world yet so it is a
very creative idea and challenging one.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Unchasa Pumkumarn (Us)

ชื่อผลิตภัณฑ์ เทเรส ชิค
Name of the product Très Chic

Design Story
Product description
We wanted to combine 2 ideas of the 90’s together which are scrunchies and tie-dye. Our
product is a half-half colour scrunchies. One half is a plain colour and the other will be tie dye.
There will be lots of colours for our customer to choose from so that they can mix and match
however that they like. The colour combination will either be coordinating as in the same theme
or contrast with each other to create a chic look.
Objectives
1. To make all teenage girls in Thailand (and Asia in the future) recognize our brand

2. To sell the product with eco-friendly packaging only (including when shipping the
product)

3. To use high quality materials; clothes that would last long and can be washed
without washing all the brightness of the scrunchies ’colour

4. To keep introducing new colours and patterns of our products

Design to Market Strategy

Product : Our product is a half-half colour scrunchies inspired by the 90s trend. One side will be a
plain colour and the other will be tie-dye colours. We will be producing many different colours
so that our customers can mix and match them with many different styles of their outfits.The
packages will be eco-friendly NO PLASTICS!.
Price : The price of each scrunchies will be 140baht. We wanted our product to not look cheap to
the customers so we didn’t want to use psychological pricing on the starting price. As our product
will be suiting the demand of middle-class customers, we wanted to make the price not too high
or too low for them. Although we will be using high quality materials, scrunchies are still really
small and used up very little clothes.
Place : We will be selling our products on online platforms, through websites but there will be
other platforms to explore the product too, which are tiktok and instagram.
Promotion : Instagram will be the main online platform in promotion our product. Our customers
will find our products on stories and on the explore page.We will be constantly updating
promotions to increase our sales like discounts, getting free products and many other kinds of
promotions. On the opening day of our brand, we will be giving free shipping promotions..

Steps of the product design

Reflection
I chose marketing in the first place because I know that I like business and wanting to have a
career in this line of work. Throughout the course, it confirms me more and more every day that
this is the right one for me. I feel really comfortable creating works and enjoy every piece of it.
There are lots of skills that I have learn such as pricing strategy. Although I might have some idea
about it, the teacher provided detailed information and example so that I can easily get hold of
the content. Lastly, I really love this elective and I would definitely do it all again if I have a chance
at anytime.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Pornpawee Charoenchokkitti (Vicky)

ชื่อผลิตภัณฑ์ เเพฟเพลต
Name of the product Path Plaid

Design Story
Product description
In the 90s plaid pattern is one of the most famous trends. Plaid can be seen in many famous
icons of the 90s. For example, in the movie “clueless”, Bands like Nirvana, The Breeders, and Pearl
Jam rocked plaids in their signature, and empire record. After that it has been used in both high
fashion and everyday look, or even housewares. However, one thing we have never seen plaid
being used on is “lipstick”. So, we decided to take plaid pattern to another level and present a
product that no one have ever seen before. Our lipstick, “Path Plaid”, is aimed to bring out every
customer’s inner confidence, beauty, and uniqueness. Path plaid is unique both in the packaging
and the lipstick’s colors itself. Furthermore, we also care for the customer’s health, our product
is cruelty free and uses as little chemical as possible, by using organic ingredients from nature in
place of the chemicals. We can ensure the customer that we seek for the best quality/healthy
ingredients to produce a unique lipstick that they will never get bored of.
Objectives
1. Present our product’s interesting quality to the customers to create a good first
impression.
2. Earn at least 30 percent after-tax rate of return on our investment in the following
fiscal year.
3. present customers with many special promotions during the launch, and also engage
with the customers.
4. ensure a fast and accurate service for the customer.
5. Keep developing and improving our product to keep up with the customer’s needs.
Design to Market Strategy
Path Plaid provide our customer with both beautiful and healthy lips. Our design is unique and
we use many features and technology to ensure that the customer will not face common
problems they usually experience when using other lipstick. The lipstick packaging is decorated
with plaid pattern and the lipstick itself is in plaid pattern, every customer lip color will differ
from each other depending on how they blur the color. Our product is cruelty free and uses
organic ingredients in place of chemicals (ex: Manuka honey). We care for both the environment
and our customer’s health. Path Plaid’s price is set at $40. We use competitive pricing strategy:
because we charge a higher price than Maybelline, our competition, to make our product be
perceived as having a higher quality. We also use Premium pricing strategy: We will set the price
higher because when people talk about cosmetics, they will think of something luxurious and
elegant. And because our target group is working women (age 22-60) who have more buying
power. We have many channels to contact/promote our product (social media and our website),
and many branches of store front location (ex: duty free). We also promote our product through
celebrity, influencer, etc. We will have a promotion, events, and games for customer to play with
prizes as our lipstick mini sample, money-off vouchers, discounts, etc. from time to time. And if
customer sign up for memberships they will gain many reward and privileges (loyalty program).
We also constantly ask for customer feedback and their spending so we can constantly develop
our product and also know how to promote it.

Steps of the product design

Reflection
After completing the project, I learned many things. I also get to use my knowledge that I gained
from learning in marketing and advertising the entire year into use. From this project I discover
how all the topics I learned are connected to each other and how it can be use in real life to form
a marketing plan. Before doing this project, I have always been interested in lipstick myself and
also how the cosmetic industry operates. So, I had fun doing this project and really know more
about how famous brands plan out their market strategy, what they need to do before launching
a product, how they became successful selling those products, and become one of the cosmetic
leaders. Furthermore, I also learned more about 90s trends like plaid patterns and its history. It
was very astonishing how a simple pattern like plaid can become one of the classic trends of all
time, producing a style that people recognize till these days.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Nada Kauphanichanon (Wann)

ชื่อผลิตภัณฑ์ ทามาก็อตชู
Name of the product Tamagotchu

Design Story
Product description
Tamagotchu” is a tamagotchi-inspired lip balm that’s both attractive for Tamagotchi lovers
or young adults from the packaging and convenient to bring anywhere with the keychain
originally attached to the traditional tamagotchi. The name “Tamagotchu” came from “Tamagot-
you”, which revealed how the product can help solve the customers’ problem of losing their lip
balm or constantly having dry lips. The colorful and unique lip balm packaging came from the
egg-shaped tamagotchi with modifications of its appearance into a handheld lip balm. The main
concept of this product came from one of the 90’s trends and the original purpose of the
tamagotchi toys where the owners of the virtual pet should be given constant care and attention
to them, or else the pet will die eventually. Therefore, we apply this idea to our product and came
up with the concept that as people constantly give attention to their virtual pets, they should be
giving constant self-care to their own appearances as well and it’s better to have a moisturizing
pocket-size lip balm nearby.
Objectives
1. Develop a product that satisfied all gender
2. Retain existing customers’ loyalty by collecting customers’ information and increase
customers’ engagement through discounts or promotions
3. Solve consumer’s problems through our newly developed organic product that gives
convenience and encourages self-care
4. Earn at least 25 percent after-tax rate of return on our investment for the upcoming
fiscal year
5. Attract new customers through appearances’ attraction of our creative packaging that
brings back the 90’s trend
Design to Market Strategy
“Tamagotchu” is a handheld lip balm in the form of Tamagotchi that’s developed to help solve
the customers’ problem of losing their lip balm or constantly having dry lips. The decorative lip
balm packaging has never been manufactured before in the lip balm industry. The product is
designed for all gender and suitable for all ages as the ingredients of the lip balm are organic and
non-toxic. The main concept of this product we emphasized is that as people constantly give
attention to their virtual pets, they should be giving constant self-care to their own appearances
as well. The packaging also gives convenience for the customers to carry the product around
which will eventually become a part of our customers’ day-to-day activities. Our target customers
could be tamagotchi-lovers of any age group which could consist primarily of kids or teenagers,
but could also include adults as well. The pricing of Tamagotchu will remain constant for the
newly launched designs at about 16 US dollars or 500 Thai Baht, which is reasonable regarding
the lip balm high quality (natural ingredients) and unique packaging. The selling of Tamagotchu
and promotional methods will be done through an online platform or on our e-commerce
website and other social media to save costs and make it easier to collect large datasets
compared to having actual stores. Content-marketing strategies will also be used to educate
customers about the product and show the customers our creative concept which led to the
product development that doesn’t only bring back the 90s trend but also encourages self-care.
Steps of the product design
Pictorial design of the product Clay model of the product

Reflection
With the project’s theme of bringing back the 90’s, I gained broader knowledge about the
popular trend of a virtual handheld pet called Tamagotchi everyone used to be obsessed within
the mid to late 90’s. Then, I got to develop my creativity in developing a product out of the trend
according to my own interest in the cosmetics industry. I discovered that the lip care market was
growing in today’s society and lip balm suits my expectation of wanting to create a product that
can be used by all gender. I learned that by researching in detail and well-planned thoughts about
different marketing strategies, I can come up with my own products such as “Tamagotchu” in this
case, which is a tamagotchi-inspired lip balm that’s attractive for tamagotchi-lovers, convenient
to bring around, and encourages self-care on the customer’s daily basis. It was struggling for me
to come up with the idea at first and the research process took a lot of time. However, in the
end, I enjoyed designing, creating a model of the product, or even develop a usable marketing
strategy for it and it would be really nice to actually invent and sell this unique product in the
real world’s market.
Bring Back The 90's
Introduction to Marketing and Advertising 2020/2021 advisor: Piyawan Sunasuan

By Nuttanan Cheevasopit (Yok)

ชื่อผลิตภัณฑ์ มิงน่อน พีพี สัตว์เลี้ยงน่ารัก
Name of the product Mignon PP

Design Story
Product description
The pet’s bag is not only for dogs but also for cats and other small animals that could be
brought with the owner when going outside. This pet’s bag has a very unique design as it is
inspired by the tamagotchi which was a popular toy back then in the 90’s. In order to respond to
customers' needs and wants or remind them about 90’s vibes, the product is going to be in
tamagotchi shape and style and the color is in the 90’s tones as well.
Objectives
1. To make the brand well known worldwide by using the 90’s trend and fashion back
then to remind people about the 90’s vibes.
2. Responding to the wants of a large range of target customers.
3. Using eco-friendly materials in order to not destroy natural resources.
Design to Market Strategy
Our brand uses the 4p which is price, places, promotions, and product to run the business and
to achieve the objectives and goals. For the price, we try to set the price not different from the
average price of the competitor so our price is going to be in the range of 2500-6000 depending
on the customers. Our brand will have both online and offline shops to make the customers easy
to buy. Online shops will be in Ig, facebook, twitter, line, Lazada, and Shopee. Offline shops will
be at Siam or near Siam which is a landmark of the country. Moreover, we still have a small sales
booth at the pet cafe to expand the target customers. For the promotions, if they buy a lot of
options the price will be less than buy 1 option per time. The one who is buying online will get
the point for discount next time while buying from the cafe will get the point for cafe discount.
And if it is your pet’s birthday they will receive the gift from our brand if they are a member.
Steps of the product design

Reflection
Since I have been assigned to do the 90’s project, I was kind of nervous because it’s quite far
from what I am and I don’t even know about the 90’s vibes that much. So I research a lot such as
watching three 90’s movies, asking my mom and searching from google. I am interested in the
toy name tamagotchi so at first, I decided to create the crossbody bag but after the presentation,
I’m kind of changing my mind as Ms. Fon said that the pet’s bag came through her mind when
she saw the tamagotchi crossbody bag. Now, I think that was my luck that I got Ms. Fon’s
suggestion about this product because it gives me a lot of new knowledge about the industry
that I never thought about before. After doing this project, I have improved my skill and my
perspective on doing business. It helped me understand more about how to run a business as a
start-up and to be careful in every part of doing everything. Lastly, I think I like doing business
and also still want to be a business owner in order to respond to the customer’s needs and wants.